THE WATER BOTTLING COMPANY MARKETING PLAN

THE WATER BOTTLING COMPANY MARKETING PLAN
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THE WATER BOTTLING COMPANY MARKETING PLAN
Role and function of marketing for WBC:
The Waters Bottling Company (WBC) have been building a plant for production of water filtering and
packing i.e. they use the water and pack them in plastic water bottles for sale with an amendable
amount of water in every package of bottle that is being used for sale. Dr. M. Waters, who is the
founder and president of this WBC Corporation which situated their plant in Munsonville.
(Aaker & A., D. 2004),Till then company is ready with their filtering as well as packing work but they
doesn't have any idea of the marketing for this business which is most important for this product
because there are several known Companies' which providing their services of water supply in the
current market. So, it has...