MKT 320 Quiz 6

MKT 320 Quiz 6
BUY HERE⬊
htp://www.homeworkmade.com/strayer
-23/mkt-320/mkt-320-quiz-6/
MKT 320 Quiz 6
This quiz consist of 15 multiple choice questions and covers the material in Chapter 11
1. When the core product is relatively or highly similar between competitors, marketers highlight what
type of features to achieve differentiation?
2. _____ can be used to develop a new, essentially meaningless brand name to minimize trademark
complexities.
3. After-sale services and warranties are the _____ elements of a product.
4. What is the first step in the product development process?
5. Differentiation is a marketing method to:
6. Which of the following is one of the major functions of packaging?
7. Which of the following is a question regarding psychosocial characteristics that affects products
adaptation?
8. Which of the following best describes the product or service a company offers for sale?
9. _____ requires the testing of an existing brand name for connotative meaning in the language of the
intended market.
10. Which legislation amended Section 301 of the Trade Act of 1974 to clarify that the violation of
intellectual property rights is an unreasonable practice within the statute?
11. The use of _____ in branding is strongest in culturally similar markets.
12. Which of the following means using a foreign-language name for a brand?
13. A customer attaches value to a product in proportion to the:
14. What is probably the single most important factor contributing to product adaptation?
15. Which category of products generally show the highest amount of sensitivity toward
differences in national tastes and habits?