BUS 490 WK 4 ASSIGNMENT 1 – PREPARING A COMPREHENSIVE CASE ANALYSIS, PART 1
BUS 490 WK 4 ASSIGNMENT 1 – PREPARING A COMPREHENSIVE CASE ANALYSIS, PART 1
BUS 490 WK 4 ASSIGNMENT 1 – PREPARING A COMPREHENSIVE CASE ANALYSIS, PART 1
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<strong>BUS</strong> <strong>490</strong> <strong>WK</strong> 4 <strong>ASSIGNMENT</strong> 1 <strong>–</strong> <strong>PREPARING</strong><br />
A <strong>COMPREHENSIVE</strong> <strong>CASE</strong> <strong>ANALYSIS</strong>, <strong>PART</strong> 1<br />
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<strong>BUS</strong> <strong>490</strong> <strong>WK</strong> 4 Assignment 1 <strong>–</strong> Preparing a Comprehensive Case Analysis, Part 1<br />
Research a public corporation that you believe is not doing as well as it could in the marketplace.<br />
For this<br />
first paper, you will complete the first steps of a comprehensive written analysis as described in Part<br />
6 of<br />
the textbook. The written analysis will be completed in the second written assignment in this course.<br />
Write a 4<strong>–</strong>5 page paper in which you:<br />
1. Identify the firm’s existing objectives and strategies.<br />
2. Explain one (1) strategy that the company might use to take advantage of an external opportunity,<br />
and one (1) strategy that the company might use to address a potential threat.<br />
3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two<br />
(1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical<br />
to success in this industry. This Matrix should follow the format of the examples in Chapter 3.