4-Content-Objectives

THE CONTENT LAB
THE 4
CONTENT
OBJECTIVES
Stop wasting time and resources creating content that
buyers don't care about. Especially today with content
overload on the rise, content must provide VALUE.
Create content that meets one of these four core
objectives, and watch engagement skyrocket.
INFORM
Let people know what the company is
up to and how it's making an impact.
Give a behind-the-scenes scoop. But
make it clear why the subject should
matter to the reader!
EDUCATE
Teach the reader something that
changes or improves their life in some
way, and they'll remember your brand
fondly -- and come back for more.
INSPIRE
This is harder to accomplish than all of
the other content objectives ... motivate
and encourage readers. Stir people to
push past their limits, rouse their desire
to be successful or move them to
overcome obstacles.
ENTERTAIN
Entertaining content doesn't feel like
marketing to readers. It helps them
escape from their lives and into a good
story for a few minutes. The purpose of
this content is to get noticed and
connect with prospective buyers -- not
necessarily to make a sale.
Courtesy of
The Content Lab
http://thecontentlab.co