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<strong>STR</strong> <strong>581</strong> <strong>Week</strong> 5 <strong>Final</strong> <strong>Strategic</strong> <strong>Plan</strong><br />
& <strong>Presentation</strong> (<strong>Phoenix</strong>)<br />
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<strong>STR</strong> <strong>581</strong> <strong>Week</strong> 5 <strong>Final</strong> <strong>Strategic</strong> <strong>Plan</strong> & <strong>Presentation</strong> (<strong>Phoenix</strong>)<br />
Table of Contents<br />
Executive Summary<br />
Company Background<br />
RE/MAX Mission, Vision and Values statement<br />
Mission<br />
Vision<br />
Values<br />
Internal Environment Analysis<br />
Strengths<br />
Weaknesses<br />
External Environment Analysis<br />
Opportunities<br />
Threats<br />
<strong>Strategic</strong> Choice Recommendations<br />
Implementation <strong>Plan</strong><br />
Organization Awareness and Verification<br />
Materials and Documents Procurement<br />
Communication plan<br />
Education and Training strategy<br />
Conclusion