ASH BUS 339 Week 2 Assignment Marketing Information System NEW
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<strong>ASH</strong> <strong>BUS</strong> <strong>339</strong> <strong>Week</strong> 2 <strong>Assignment</strong> <strong>Marketing</strong> <strong>Information</strong><br />
<strong>System</strong> <strong>NEW</strong><br />
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assignment-marketing-information-system-new<br />
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<strong>Marketing</strong> <strong>Information</strong> <strong>System</strong>. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference<br />
pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the Ashford University Library, in addition<br />
to the textbook.<br />
Describe the primary marketing problem facing the product you have chosen.<br />
Describe three sources of secondary information that might be in the company’s marketing information<br />
system.<br />
Describe two types of proprietary corporate information that the company might collect for its marketing<br />
information system.<br />
• Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company<br />
would need to gather additional primary information.
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