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<strong>ASH</strong> <strong>BUS</strong> <strong>339</strong> <strong>Week</strong> 2 <strong>Quiz</strong> <strong>NEW</strong><br />
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Which of the following would be classified as a part of internal secondary data?<br />
What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which<br />
advertisements they recall, what are their attitudes toward the company, and who is the competition?<br />
Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?<br />
In an experiment, which type of variable does a researcher have control and wishes to manipulate?<br />
Which of the following is most true about research designs?<br />
Which of the following was NOT discussed as a disadvantage of using secondary data?<br />
Standardized services differ from syndicated data services in that in the former each client is provided with:<br />
Experience surveys are used in which of the following ways?<br />
If you wanted to locate an article in a periodical on a subject you would find themit in:<br />
A form of external, secondary data that is supplied from a common database to subscribers for a service fee is:
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