30.01.2019 Views

TWU Branding and Recruitment Campaigns

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>TWU</strong> <strong>Br<strong>and</strong>ing</strong> Campaign – 2018 / 2019 – IN PROGRESS (updated 1/28/19)<br />

DIGITAL (websites, Facebook, LinkedIn, Google ads)<br />

PRINT (magazines, newspapers)<br />

OUTDOOR (billboards, airports) NOVEMBER DECEMBER JANUARY FEBRUARY<br />

SEPTEMBER OCTOBER MARCH APRIL MAY JUNE JULY AUGUST<br />

10 17 15 22 11 18 15 13 20 10 17 15 12 19 RADIO & TV 3 24 1 8 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 25 1 8 22 29 6 27 3 24 1 8 22 29 5 26<br />

Denton DISCOVER DENTON WEBSITE<br />

CINEMA (NCM - Cinemark 14, Denton Movie Tavern) 10/1<br />

DISCOVER DENTON (print)<br />

10/22<br />

DENTON LIVE (Full Page 4C) 10/16<br />

3/30<br />

DENTON COUNTY (Full Page 4C) 8/6 10/1 11/10<br />

1/31 4/5<br />

DENTON MAGAZINE (Full Page 4C) 10/20<br />

4/20<br />

DFW NTX MAGAZINE<br />

KKDA / KRNB / ServBroad<br />

KHKS / iHeart<br />

KDMX / iHeart<br />

KERA / NPR<br />

Dallas CINEMA (SCREENVISION MEDIA - Stude Movie Grill NW Hwy) 10/1<br />

OUTFRONT 3 MEDIA (billboard I35 SO Mockingbird)<br />

Fort Worth LAMAR (billboard FW I20 /Mansfield Hwy)<br />

Frisco CINEMA (NCM - Cinemark, Stonebriar 24) 10/1<br />

COMMUNITY IMPACT NEWSPAPER - FRISCO (Half Page 4C) 9/19<br />

BROWN (billboard Hwy 380 in Frisco)<br />

OUTFRONT 1 MEDIA (billboard Hwy 380 in Frisco)<br />

10/24<br />

11/21<br />

Highl<strong>and</strong> CINEMA (NCM - Highl<strong>and</strong> Village 12, Moviehouse & Eatery, Music City Mall) 10/1<br />

Village /<br />

COMMUNITY IMPACT - Lewisville, Flower Mound, Highl<strong>and</strong> Village (1/2-P, 4C) 9/18<br />

Lewisville /<br />

Flower Mound OUTFRONT 2 MEDIA (billboard I35in Highl<strong>and</strong> Village)<br />

10/23<br />

11/19<br />

Grapevine COMMUNITY IMPACT - Grapevine, Colleyville, Southlake (1/2-P, 4C) 9/18 10/23 11/19<br />

McKinney CINEMA (NCM - Moviehouse & Eatery, Movies 14) 10/1<br />

COMMUNITY IMPACT NEWSPAPER - MCKINNEY (1/2-P, 4C) 9/19 10/24 11/21<br />

Plano COMMUNITY IMPACT NEWSPAPER - PLANO (1/2-P, 4C) 9/19 10/24 11/21<br />

Richardson COMMUNITY IMPACT NEWSPAPER - RICHARDSON (1/2-P, 4C) 9/19 10/24<br />

11/21<br />

Austin AUSTIN BERGSTROM AIRPORT (15 screens; arrival/departure <strong>and</strong> baggage claim) TX WOMEN'S CONF. 11/9<br />

Houston TMC Pulse WEB<br />

TMC Pulse<br />

10/5 11/5<br />

Houston Hobby Airport<br />

KODA / iHeart<br />

KMJQ / Radio One<br />

KRBE / Cumulus<br />

KUHF / NPR<br />

KPRC-TV channel 2<br />

Texas TEXAS MONTHLY 10/1 11/29<br />

2/1<br />

<strong>TWU</strong> <strong>Recruitment</strong> Campaign – 2018 / 2019 – IN PROGRESS<br />

DIGITAL (websites, Facebook, LinkedIn, Google ads)<br />

PRINT (magazines, newspapers)<br />

FTIC SOCIAL & GOOGLE (Education)<br />

SOCIAL & GOOGLE (Informatics)<br />

NOVEMBER<br />

DECEMBER JANUARY FEBRUARY MARCH APRIL MAY<br />

SEPTEMBER OCTOBER June<br />

3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 27 6 13 20 27<br />

TEXAS MONTHLY<br />

11/10 - COLLEGE GUIDE<br />

FAMILY & SCHOOL (DENTON ISD MAGAZINE)<br />

FOCUS (FRISCO ISD MAGAZINE)<br />

DENTON RECORD CHRONICLE - HS GRADUATION<br />

DALLAS MORNING NEWS - POWER OF A COLLEGE EDUCATION<br />

Transfer SOCIAL & GOOGLE (BAAS)<br />

SOCIAL & GOOGLE (BGS)<br />

BROOKHAVEN COURIER (COMMUNITY COLLEGE NEWSPAPERS)<br />

THE ET CETERA (COMMUNITY COLLEGE NEWSPAPERS)<br />

THE ET CETERA (COMMUNITY COLLEGE NEWS WEBSITE)<br />

NORTH LAKE NEWS REGISTER (COMMUNITY COLLEGE NEWSPAPERS)<br />

NORTH LAKE NEWS REGISTER (COMMUNITY COLLEGE NEWS WEBSITE)<br />

RICHLAND CHRONICLE (COMMUNITY COLLEGE NEWSPAPERS)<br />

RICHLAND CHRONICLE (COMMUNITY COLLEGE NEWSWEBSITE)<br />

THE COLLEGIAN (COMMUNITY COLLEGE NEWSPAPERS)<br />

Grad SOCIAL & GOOGLE (Grad School)<br />

SOCIAL & GOOGLE (MBA)<br />

DALLAS MORNING NEWS - POWER OF AN MBA<br />

DENTON RECORD CHRONICLE - GRAD SHOWCASE

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!