SKO

ASTY

C O L O P H O N
This Studio Knowledge Object book is an exploratory journey
throughout the studio Tasty Culture, designed by Stavros
Giannoulakis at RMIT University in Melbourne, Australia
on October 2019 for the “Tasty Culture”, a studio subject
within the Bachelor of Design (Communication Design)
program in the School of Media and Communication.
Typesets: Berthold Akzidenz Grotesk, Druk
Body text, Berthold Akzidenz Grotesk Regular 8/11 pt
R E F E R E N C E S
https://www.youtube.com/watch?v=-kboK01-OOk
https://en.wikipedia.org/wiki/Creative_class
https://en.wikipedia.org/wiki/Daddy_(slang)
http://www.thepeoplehistory.com/1977.html
https://en.wikipedia.org/wiki/
Marie_Antoinette_(2006_film)

VISUAL REPR
FOR TASTY CU

ESANTATION
LTURE

WEEK 1

CO

OL

Cool, what is for us?
Joel Dinerstein’s talk focuses on the concept
of “cool,’ and draws from his book and popular
culture exhibit, American Cool, as curated for
the National Portrait Gallery of the Smithsonian
Institution in 2014. He is the author of an
award-winning cultural history of big-band
jazz and industrialization entitled Swinging
the Machine: Modernity, Technology, and
African-American Culture, and he has worked
as a consultant on jazz and popular music
for Putumayo Records, HBO’s Boardwalk
Empire, and the National Endowment for the
Humanities (NEH).

Why cool matters
Joel Dinerstein is the Clark Endowed Chair in
American Civilization and the Director of American
Studies at Tulane University. He is the author
and curator of American Cool, a photography
and popular culture exhibit at the National
Portrait Gallery of the Smithsonian Institution that
ran for the first half of 2014. He has been writing
and lecturing on the concept of cool for more
than a decade and for 15 years he has taught
a course entitled, ”The History of Being Cool in
America.” - TEDxNashville HBBoardwalk
Empire, and the Nationathe
Huma•itie.

INFLUENCED BY, INSP

IRED BY, COPIED BY

WEEK 2

NEW YORK
1977

WEEK 3

WHY THEY WERE
IMPORTANT
Culture is a strong part
of people’s lives.
It influences their
views, their values, their
humor, their hopes,
their loyalties, and their
worries and fears.

CULTURALLY

WEEK 4

EXERCISE
daddy cool
Rock band
Daddy Cool is an Australian rock band
formed in Melbourne in 1970 with the
original line-up of Wayne Duncan, Ross
Hannaford, Ross Wilson and Gary Young.
Daddy Who? Daddy Cool

A Daddy in gay culture is a slang term meaning an (typically)
older man sexually involved in a relationship or wanting
sex with a younger male. The age gap may differ, but the
relationship involves the traditional parental hierarchy
of father-son dynamics, the daddy providing emotional
support and guidance along with sexual encouragement
and nurturing to the inexperienced and vulnerable partner.
Often these relationships are categorized as either “DADDY
and boi” or “DAD and son,” although this is not absolute,
and some relationships prefer no labels. Dad, or Daddy, are
completely different from the similarly labeled sugar daddy,
although this can sometimes lead to some confusion.
Concept

PRESENTATION

WEEK 5

I may not always love you
But long as there are stars above you
You never need to doubt it
I’ll make you so sure about it
God only knows what I’d be without you
If you should ever leave me
Though life would still go on, believe me
The world could show nothing to me
So what good would living do me
God only knows what I’d be without you
God only knows what I’d be without you
If you should ever leave me
Though life would still go on, believe me
The world could show nothing to me
So what good would living do me
God only knows what I’d be without you
God only knows what I’d be without you
God only knows what I’d be without you
God only knows what I’d be without you
God only knows what I’d be without you (God only knows)
God only knows what I’d be without you (what I’d be without you)
God only knows what I’d be without you (God only knows)
God only knows what I’d be without you (what I’d be without you)
God only knows what I’d be without you (God only knows)
God only knows what I’d be without you (what I’d be without you)
God only knows what I’d be without you (God only knows)
God only knows what I’d be without you (what I’d be without you)
God only knows what I’d be without you

7 STORIES THAT
MOVIE

COVER EVERY
OVERCOMING THE MONSTER
RAGS TO RICHES
THE QUEST
VOYAGE AND RETURN
REBIRTH
COMEDY
TRAGEDY

EXERCISE

CULTURAL IMPACT
Why Clarice Starling is one of the most
important female characters of all-time.
For a long time, FBI agents and police detectives were roles that only went to men. Jodie Foster’s
Oscar-winning turn as Clarice Starling in The Silence of the Lambs helped change all that.
The FBI saw this film as a unique opportunity to recruit female applicants and so, in what was a rare
act ofco-operation at the time.

WEEK 6

FILM S
A FILM SCORE IS ORIGINAL
MUSIC WRITTEN SPECIFICALLY
TO ACCOMPANY A FILM FOR THE
ACTORS.

CORE
APPROPRIATE /
INAPPROPRIATE
EFFECTIVE / INEFFECTIVE
SCORES

EXERCISE
1989

2008

1926

1985

My goal was to capture in the design the way in which
I imagined the essence of Marie Antoinette’s spirit...so the
film’s candy colors, its atmosphere and teenaged music all
reflect and are meant to evoke how I saw that world from
Marie Antoinette’s perspective. - Sofia Coppola

WEEK 7

MUSIC AN

D BOOZE

GIN

OUZO

OUZO
CYBERPUNK
FUTURE

SOUTHERN
COMFORT

ABSOLUT
VODKA

JÄGERMEISTER

BRENNIVÍN

BRISTOL
MILK
STOUT

CRISTAL

WEEK 8

WEEK 9

1968

1997

TV SH

OWS

M

AD MEN

WEEK 10

WEEK 11

FASH

ION

RICK OWENS

WEEK 12

That’s a

ll folks!

TAV