پی دی اف گیاهان دارویی عطاری آنلاین عطارمارت

شبكه خبرى آموزشى گياهان دارويى
Developing the livelihood activity:
Successful and sustainable strategies
For a spice and herb enterprise to
have a good chance of success, and
to survive as a business, strategies
that support its commercialization
process are needed. This process
involves appraising the market,
identifying suitable marketing
channels, developing consistent
quality in products, adding value
to the products where opportunities
arise, and the development of a
realistic overall marketing plan.
Since spices and herbs are relatively
specialist products, an enterprise
to be successful will require
cooperation between all parties
involved directly and indirectly
in the supply chain – small-scale
farmers, processors, traders, private
enterprises, and NGO’s, technical
institutions and government
departments.
■ Market appraisal
Developing and newly industrializing
countries have an increasing
demand for spices and herbs. They
offer exciting potential for growth
and there are and will be many
opportunities to develop small-scale
enterprises.
Developed country markets are
now well established and further
growth will be generated by the
wider use of culinary spices and
herbs in markets where once
spice meant pepper and salt.
Newly industrializing markets are
providing new market opportunities.
The increase in interest in new
foods, natural organic products from
sustainable sources and Fair Trade
promotions, natural health remedies
and pharmaceutical developmentsall
assist in providing new export
market opportunities.
In deciding how to develop a
spice and herb enterprise it will be
necessary to carefully examine the
market opportunities. The appraisal
should consider the following
aspects:
• Demand
Establish what volumes and
quality are currently required for
any potential market. Is there an
opportunity for growth in the
markets identified?
Spices and herbs for home and market
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