Download - DuJour

A new national magazine with targeted local content—seamlessly connecting digital and print media
Created by Jason Binn, the Founder and former CEO of Niche Media (publisher of Ocean Drive, Hamptons, Gotham, Los Angeles
Confidential, Aspen Peak, Michigan Avenue, and Capitol File, along with other publications around the country)
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“It would take a secret weapon to start a successful print publication from
scratch right now. That’s why the partnership announced last week between
high-end online retailer Gilt Groupe and new luxury magazine called
Du Jour has raised many an eyebrow.”
EXCERPT FROM:
Condé Nast, Bloomberg, Forbes, and Niche Media founder Jason Binn on multi-tier platforms:
“Mr. Binn, as befits a lone entrepreneur, has the most unique strategy.”
EXCERPT FROM:
“...luxury advertisers are still salivating over a certain segment—let’s
call them the 1 percent—of American consumers. To help top-tier brands
hone in on their prey, Niche Media founder Jason Binn, flash sale site
Gilt Groupe, and James Cohen of Hudson News and duty-free titan Dufry
have teamed up to launch Du Jour, a new digital and print publication
for the richest of the rich.”
EXCERPT FROM:
“The goal is to launch a new media venture that captures the glamour
of print while tapping into the immediacy of the digital world.”
EXCERPT FROM:
BUSINESS SECTION

Excerpt from New York Times
New Magazine Aims for ‘Luxury Customers’
By Amy Chozick
Do you have a net worth of $5 million? A house worth more than $1.5 million? An average income of more than
$250,000? And an affinity for bargain hunting?
If you answered yes, then, aside from being extremely lucky, you’re just the reader for Du Jour, a new digital and
print magazine. The publication comes from Jason Binn, founder of luxury magazines like Hamptons, Ocean Drive,
Gotham and Aspen Peak, and a chief adviser of the Gilt Groupe, which offers online bargains on luxury goods.
Mr. Binn, in collaboration with Gilt Groupe and Hudson News, has devised a data analysis system that aims to cull
three million high-end subscribers who sign up to receive a weekly Du Jour e-mail newsletter.
A quarterly lifestyle luxury magazine expected to be introduced in the fall will be mailed to 235,000 readers who fit
the publisher’s high-end criteria (as per above). An additional 15,000 print copies will be sold on newsstands. The
digital editions will allow readers to click and buy products and services featured in editorial spreads.
“We have three million fully engaged Gilt members,” Mr. Binn said in an interview. “These are real shoppers
spending hundreds of millions of dollars.”
All this may sound painfully pre-recession, but strong advertising revenue at a handful of luxury magazines shows
that marketers are still eager to pay for a targeted platform with which to reach the well-heeled.
Du Jour will aim at readers in cities like New York, Miami, Los Angeles, Chicago, Dallas and San Francisco. Half the
editorial content in each issue will be focused on a local region. Seasonal editions in the Hamptons, Aspen and
Sun Valley also will be available. A full-page ad in the print edition will cost $32,000, according to Du Jour’s ad sales
materials.
But it’s not the sexy locales that make Du Jour unique, Mr. Binn said. Plenty of competitors home in on high-end
cities, but Du Jour has access to Gilt Groupe’s trove of subscribers, an online club of shoppers who already have
an obsession with all-things name brand. (And yes, Mr. Binn said the uber-wealthy still like a good bargain. Who
knew?)
In order to receive the magazine, readers must meet five of seven criteria, including donating $10,000 or more
annually to philanthropic causes or offline luxury purchases of $100,000 or more annually.
“We can make sure they can really afford what they see,” Mr. Binn said. “They love bargains but they’re also big
luxury customers.”

TABLE OF CONTENTS
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MISSION ...........................................................................What we stand for
COMPETITIVE ADVANTAGE .................................Market position
TARGET PROFILE ........................................................Knowing our audience
INDICATORS ..................................................................Lifestyle and wealth markers
CONTENT ........................................................................Influencing the affluent
DISTRIBUTION ..............................................................Capturing readers and consumers
ABOUT US .......................................................................Who we are
RATES AND DEADLINES .......................................Print and Digital

PRINT REACH:
Jason Binn, founder and former CEO of Niche Media,
launches DU JOUR magazine, combining direct
access to exclusive customers with cutting-edge
content, while seamlessly integrating digital and
print in an on-demand society.
LAUNCH ISSUE: FALL 2012
DU JOUR is a quarterly, oversized, glossy print publication with a distribution of 250,000 copies to hand-selected readers’
homes—an audience that represents the country’s most discriminating luxury goods consumers. An additional 15,000
copies will be available at premium newsstands.
DIGITAL REACH:
In addition to the print version, DU JOUR will digitally deliver a monthly interactive publication to the 2 million + most
affluent, opt-in Gilt Groupe members, some of the most active high-net-worth consumers in America. The digital
magazine will be available on dujour.com, gilt.com, and via tablets and mobile devices.
DU JOUR will also maintain an active presence on social media outlets such as Twitter, Tumblr, and Facebook. The
delivered digital publication will allow readers to click through from the products and services in the magazine to the
brand’s website or another outlet to activate direct purchase. All advertisements will be optimized to drive traffic back to
the advertiser’s site.
FOCUS:
Top US markets—where our target consumer lives, works, and plays–with up to 40% of our content developed
exclusively for local DU JOUR markets.
ACTION:
DU JOUR serves as a marketing vehicle positioned to drive purchasing action when, where, and how the consumer
wants it—at work, at leisure, at home, on the computer, and on mobile devices.
ACCESSIBILITY:
MISSION
WHAT WE STAND FOR
DU JOUR will target and engage exclusive top-tier, invite-only Gilt members. Search engine optimization (SEO) and
search engine marketing (SEM) will be extensively employed to bolster awareness and extend to the world of DU JOUR,
reinforcing our audience’s impact and benefiting our clients’ businesses.
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COMPETITIVE ADVANTAGE
MARKET POSITION
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THE POWER OF GILT:
■ 5M+ members
■ 1.4M unique visitors per week
■ 3M total downloads of mobile app
■ 1M+ combined Facebook fans & Twitter followers
■ 65%+ of Gilt customers are under 40
■ 75%+ of Gilt customers have college degrees & higher
■ 60% of Gilt’s customers are female
■ Top 10% grossing U.S. Internet retailer
■ Single item purchases in excess of $60,000 of products and services
■ Unique experiences:
❯ $60,000 Virgin America Airbus A320 round-trip chartered flight
– Over 1,100 people wait listed
❯ Over $200,000 2-week Caribbean vacation rental
❯ $42,560 cruise package to the North Pole
❯ $23,375 trip to Antarctica
■ Purchasing power up to $24 billion on and offline
■ Over $600,000,000 in luxury purchases annually on Gilt
PERSONALIZATION:
DU JOUR’s alliance with Gilt provides the most sophisticated and robust data, giving a deeper understanding of how its
audience members live their lives, spend their money, and pursue their hobbies, in order to capture their interests and
ultimately drive purchases.

DU JOUR AUDIENCE PROFILE:
■ Purchasers of luxury goods and services both online and in-store
■ Interests in fashion, jewelry, accessories, food & wine, golf, art, and auction houses
■ Owns luxury vehicles, yachts, planes, and vacation homes
■ Travels frequently; domestically and internationally
■ Meets luxury lifestyle indicators—supported by psychographic clusters
■ Business and industry leaders
■ Highly engaged with social media and mobile platforms
DU JOUR PROVIDES ACCESS TO THE MOST AFFLUENT
TASTEMAKERS AND CONSUMERS IN THE NATION
TARGET PROFILE
KNOWING OUR AUDIENCE
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INDICATORS
LIFESTYLE AND WEALTH MARKERS
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CONNECT WITH THE BEST CONSUMERS IN THE COUNTRY THROUGH THE DU JOUR LIFESTYLE
PHILANTHROPIC
DONATIONS
$10,000+
TRANSACTIONAL
PURCHASES
ONLINE
$10,000+
THE
TRANSACTIONAL
PURCHASES
OFF-LINE
$100,000+
Target reader has a minimum of 5 of the 7 surrounding qualifiers from above
AVERAGE NET
WORTH
$5,000,000+
WORLD OF
DU JOUR
PROFILE
MINIMUM
HOUSEHOLD
INCOME
$250,000
LIQUID
ASSETS
$1,000,000+
AVERAGE
HOME VALUE
$1,500,000+

CONTENT:
CONTENT
INFLUENCING THE AFFLUENT
Selected by recognized tastemakers and influencers, showcasing “the Best for the Best,” while identifying the people, places,
and products on the verge of discovery. The editorial will be provocative, and cutting-edge, with a modern point of view.
CONTENT FOCUSED ON OUR READERS AND USERS PASSIONS:
Accessories
Art
Automotive
Beauty
Business
Charitable organizations
Cultural institutions
Design
Entertaining
Entertainment
Fashion
Fine dining
Gourmet products
Health
Home
Jewelry
Nightlife
Politics
Private banking
Private jets
Real estate
Spirits
Sports
Technology
Travel
Watches
Wealth management
Yachting
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DISTRIBUTION
CAPTURING READERS AND CONSUMERS
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250,000 PRINT DISTRIBUTION TIERED BY REGION, PLUS 15,000 NEWSSTAND COPIES IN DU JOUR’S MARKETS
Every issue will showcase the markets’ unique editorial fingerprint from cover-to-cover, creating an intimate connection to
the local community. Each edition will include up to 40% local content celebrating the people and places that make that
market unique.
EMAIL CAPTURE:
TIER 1
37,000 PER CITY
Manhattan
Los Angeles
Miami
Chicago
250,000 hand-selected print magazine readers will also be registered in DU JOUR’s digital proprietary database and
receive weekly email newsletters.
STAYING CONNECTED:
Monthly digital magazines featured on the Gilt homepage throughout the year will complement and enhance long-term
advertising partnerships by reaching over 2 million + high-net-worth transactional consumers/users who spend
collectively in excess of $600 million dollars and up to $24 billion online and offline annually. Additionally, opt-in
subscribers will receive weekly dedicated email newsletters to maintain strong engagement.
DIGITAL PREMIUM OPT-IN EMAILS:
NY Tri-State excluding Manhattan
Orange County
Las Vegas
Dallas
Houston
San Francisco/Bay Area
Hamptons Summer-10,000
Palm Beach Winter-5,000
Aspen Summer/Winter-1,200
Sun Valley Winter-1,000
Malibu Winter-900
Jackson Hole Winter-800
Nantucket Summer-700
Telluride Winter-700
Martha’s Vineyard Summer-600
Newport Summer-600
All email newsletters delivered digitally will be personalized and will include tips and news on where to go and what to
do in each local market, as well as coveted invitations to exclusive events and opportunities from our brand partners.
Advertiser reach will be strengthened by connecting to readers who subscribe to receive digital updates.
*Print distribution methodology will vary based on seasonal markets and readership demand.
Applying for ABC Audit for digital and print components.
TIER 2
17,000 PER CITY
TIER 3
SEASONAL MARKETS

LAS VEGAS
17k
DALLAS
17k
HOUSTON
17k
ORANGE
COUNTY
17k
SAN
FRANCISCO
17k
NY
TRI-STATE
17k
SEASONAL
MARKETS
CHICAGO
37k
MANHATTAN
37k
SUN VALLEY
(Winter)
1k
NANTUCKET
(Summer)
700
JACKSON HOLE
(Winter)
800
MIAMI
37k
ASPEN
(Summer/Winter)
1.2k
MALIBU
(Winter)
900
LOS ANGELES
37k
TELLURIDE
(Winter)
700
250,000 IN-HOME RECIPIENTS PLUS
15,000 NEWSSTAND COPIES IN
DU JOUR MARKETS
MARTHA’S VINEYARD
(Summer)
600
TOP-TIER MARKETS
PALM BEACH
(Winter)
5k
Tier 1:
37,000 per city
Total: 148,000 issues
Tier 2:
17,000 per city
Total: 102,000 issues
NEWPORT
(Summer)
600
THE HAMPTONS
(Summer)
10k
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ABOUT US
WHO WE ARE
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ABOUT JASON BINN:
Jason Binn (dujour.com) is the Founder and former CEO of Niche Media Holdings, a leading publisher of luxury magazines
nationwide. Recently, Binn formed The Binn Group, expanding into new areas and partnering with some of the most creative
and inspired entrepreneurs of the day. In August of 2010 he was appointed Chief Advisor to the CEO and Founder of Gilt Groupe,
Kevin Ryan. Binn was awarded Ernst & Young’s “Entrepreneur of the Year” award, inducted into the American Advertising Federation’s
“Advertising Hall of Achievement,” and featured in Crain’s “40 Under 40” list of successful entrepreneurs.
ABOUT JAMES COHEN:
James Cohen (hudsongroup.com & dufry.com) is President & CEO of Hudson Media Inc., a diversified magazine service company
which includes Hudson News Distributors, LLC, one of the largest magazine and book distributors in the U.S. Additionally, Cohen is
the founder and owner of Hudson News, the largest airport newsstand operator in the country and the leading travel retailer in North
America. In 2008, Cohen and private equity firm Advent International merged Hudson News with DUFRY AG of Basel, Switzerland, one
of the largest airport duty-free operators in the world, where he serves on the Board of Directors and is one of the company’s largest
shareholders. The Hudson News brand is now represented in 11 countries throughout the world, and the combined Dufry/Hudson
entity comprises over 1,160 stores in 45 countries and 160 airports and terminals. Dufry’s duty-free stores carry some of the most
prestigious brands in the world, including Cartier, Bulgari, Absolut, Estée Lauder, Chanel, Ralph Lauren, Hermès, Sony, and many others.
ABOUT GILT:
Gilt Groupe (gilt.com) is an innovative online and mobile shopping destination offering its members special access to the most
luxurious merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for
the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal products; hotels and
travel experiences on every continent; and unique activities in a growing list of cities and destinations.
COLLABORATION:
The foundation each entity and individual brings to the collaboration will redefine the landscape of luxury marketing by bringing
‘push/pull’ to life—bridging the gap between content and commerce.
TRUST:
Jason Binn, Gilt, and Hudson News are trusted names for activating and engaging consumers and advertisers in the luxury lifestyle
category.
UNITY:
Marketers now have the ability to truly embrace an integrated print and digital “group buy” in a strategic manner—
everything under one umbrella, joined by a singular voice and vision.

LAUNCH: FULL-PAGE CHARTER NET RATES
QUARTERLY PRINT
1x $32,000
2x $30,000
3x $26,000
4x $22,000
*Sent to 250k targeted high-networth
recipients’ homes plus the
digital version to their email
QUARTERLY DIGITAL
1x $28,000
2x $26,000
3x $22,000
4x $18,000
*Digital magazine emailed to
2M+ top-tier Gilt members in
stand alone email.
*30% surcharge for premium positioning.
*Additional 15,000 copies will be offered on newsstands for sale in DU JOUR markets.
*All digital issues will remain available online in archives and through search.
*Rates above based on full page/half page monthly.
ONLINE MONTHLY
2x $18,000
4x $16,500
6x $14,500
8x $13,000
*Distributed to 2M + top-tier,
invite-only Gilt members through
their DSR (Daily Sales Reminder)
RATES AND DEADLINES
GROUP PACKAGE
1 QTR $50,000
2 QTRs $47,000
3 QTRs $42,000
4 QTRs $35,000
*Full print and digital distribution
reaching 2.2 M + consumers
across all channels below
ISSUE/MONTH PLATFORM RESERVATION MATERIALS AVAILABLE
PRINT AND DIGITAL
Fall Issue Quarterly Print July 2 July 16 Aug 15 - Nov 14
Fall Issue Quarterly Digital July 2 July 16 Aug 15 - Sept 14
October Online Monthly Aug 14 Aug 20 Sept 15 - Oct 14
November Online Monthly Sept 18 Sept 24 Oct 15 - Nov 14
Winter Issue Quarterly Print Sept 17 Sept 21 Nov 15 - Feb 14
Winter Issue Quarterly Digital Sept 17 Sept 21 Nov 15 - Dec 14
January Online Monthly Nov 19 Nov 23 Dec 15 - Jan 14
February Online Monthly Dec 12 Dec 17 Jan 15 - Feb 14
Spring Issue Quarterly Print Jan 7 Jan 14 Feb 15 - May 14
Spring Issue Quarterly Digital Jan 25 Feb 1 Feb 15 - March 14
April Online Monthly Feb 22 March 1 March 15 - April 14
May Online Monthly March 25 April 1 April 15 - May 14
Summer Issue Quarterly Print April 1 April 8 May 15 - Aug 14
Summer Issue Quarterly Digital April 22 May 3 May 15 - June 14
July Online Monthly May 27 June 3 June 15 - July 14
August Online Monthly June 24 July 1 July 15 - Aug 14
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Excerpt from Mashable Business
Niche Media Founder, Gilt to Launch Shoppable Luxury Magazine
By Lauren Indvik
Niche Media founder Jason Binn is rentering the publishing market by launching yet another luxury lifestyle title,
this time in partnership with Gilt Groupe and Hudson News.
Du Jour, scheduled to launch this fall, promises to be multi-platform from the get-go, spanning print, web,
mobile, social and email platforms. The publisher will mail out 235,000 glossy, oversized print copies quarterly in
addition to 15,000 newsstand copies and a weekly opt-in email newsletter. Digital editions, which will be available
on dujour.com and on apps for smartphones and tablets, will allow consumers to click to purchase the goods
and services displayed on editorial pages.
The magazine is being pitched as “stylish, smart, sophisticated and stunning” and highly targeted — for a print
magazine, anyway. Through the subscriber databases of Gilt and Hudson News, the magazine is aiming to reach
3 million readers who meet five of seven qualifiers: 1) an average net worth of $5 million; 2) an average income
above $250,000; 3) an average home value above $1.5 million; 4) liquid assets more than $1 million; 5) offline
luxury purchases of $100,000+ per year; 6) $10,000+ in online high-end purchases per year; 7) annual
philanthropic donations above $10,000.
Editorial will focus on such popular lifestyle topics as fashion, travel, dining and entertainment. About half of the
content will be national; the other half will be region-specific.
Excerpt from Luxury Daily
New ultra-luxury publication proves potential for ad campaign leverage
By Tricia Carr
“Binn is doing it the right way with seasoned professionals and strong partners on both the content and
distribution sides.”
“If Du Jour has any advantage over established luxury titles, it is probably that it is conceived from the ground up
as a digital concept with a print extension rather than the other way around,” he said. “Building content around a
digital strategy is very different than just putting magazine on a Web site.”

Jason Binn Launching Du Jour Magazine
By Amy Wicks
BINN’S DIGITAL PLAY: If you follow Jason Binn on Twitter, you know that he’s always working on something.
One evening he’s tweeting from a party in Miami, and the next day he’s talking about a business deal in
Los Angeles. His latest news: the launch of Du Jour, a new print magazine that will be published quarterly, in
addition to a monthly digital publication and weekly e-mailed newsletter. Du Jour magazine will make its debut
this fall, in partnership with Gilt Groupe, Hudson News and duty free retailer Dufry’s James Cohen.
Binn, who became chief adviser to Gilt’s Kevin Ryan in August 2010, said Du Jour will also live on Gilt.com. As he
described it, the digital version of the magazine will reach the top 3 million most affluent opt-in Gilt members.
“We’re going to target high-net-worth individuals in key markets around the country,” said Binn. He sort of did
the same thing as founder of Niche Media, with publications such as Gotham in New York and Capitol File in
Washington. With Du Jour, he’ll focus on New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas and
San Francisco, as well as regional areas including the Hamptons, Aspen, Colo., and Sun Valley, Idaho.
Breaking it down even further, Binn said 235,000 copies of the oversize magazine will be sent to readers that fit
strict guidelines that include an average home value of more than $1.5 million and average income in excess of
$250,000. Also, 15,000 copies will be sold on newsstands (which presumably is where Hudson News comes in).
He claims he’s not competing with his old colleagues at Niche, adding they are friends and he talks to them all
the time. “I’m in the second stage of my career and I’m creating a category,” said Binn. “The last thing I want is for
people to think is I’m running another Niche.”
The deal just closed, so now Binn will start hiring editors. Half of each publication will include local content and the
other half national coverage of subjects such as fashion, travel, beauty, real estate, entertainment and nightlife. To
date, 100 pages of advertising have been sold.
Binn, who always seems to be juggling several publishing projects at once, might have at least one more in the
works.
According to sources, he’s in talks with Sean Parker on a digital Facebook magazine. The question is, will
Mark Zuckerberg “like” it?

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16
2 Park Avenue, 5th FL
New York, NY 10016
DuJour.com
212-68D-JOUR 212-683-5687
advertising@dujour.com • editorial@dujour.com • info@dujour.com