Start Broschüre 2013

2
Verena Delius
Founder of goodbeans
Jan Fülscher
Ambassador and expert for
entrepreneurship
Simon Kaiser
President Startup Weekend
A special THANK YOU goes out to our advisory board:
without your continuous guidance, ressources and support,
we could not have done this!
Adrian Locher
COO & co-founder of
DeinDeal
Dr. Magnus Resch
Managing Director of
Aquilamus
Florian Schweitzer
Co-founder of the b-to-v AG

Welcome everybody at last!
It´s been months since we set out to turn the
START Summit from a small happening into
the biggest student organized entrepreneurship
conference in Switzerland – and I feel
we have lived up to the challenge despite all
obstacles.
In many ways, we are a StartUp ourselves: a
team, that had to learn to work together, a
new problem calling for a solution behind every
corner and, of course, the big question how to
finance an event of this size. Thankfully, we had
great supporters from the startup ecosystem
who stood by our side and helped us overcome
smaller and bigger disasters. Thank you all –
especially our platinum sponsors Swisscom and
Seven Ventures - we couldn´t have done this
without you!
I hope, that you all will leave this event a little
more fascinated by the awesome world of
entrepreneurship and carry the START Summit
spirit out into the world. Enjoy!
David Rota
Co-President START global
Foreword
Alexander Keil
President START global
I would also like to extend a warm welcome
to all students, entrepreneurs, investors and
guests who came to visit us here in St.Gallen
from all over Europe.
Within the next two days, we shall be your host
for a fantastic conference. To be honest, we
have no idea how it will work out, but bringing
the hottest startups and a crowd of young
motivated students together felt like the right
thing to do.
Soak up as much knowledge as you can at our
speeches and workshops and don´t miss a single
chance to connect with other people just as
passionate about entrepreneurship.
Last but not least, simply have a blast here and
come back next year!
3
Agenda
Partner Team
Workshops
Speakers

4
Registration and Breakfast
Welcome Speech
Alexander Keil – Chairman of START global
Speech
Klaus Hommels – Be Your Own Boss !
Speech
Fridtjof Detzner – Building a great company culture
Workshops
B-to-V, Axel Springer, Lakeside Ventures, Rocket Internet, noknok, Seven Ventures, Ernst&Young
Lunch Break
Venture Ideas Panel
Workshops
Axel Springer, Tengelmann Ventures, Aquilamus, DeinDeal, FlixBus, 99 Designs, Scarosso
Coffee Break
Speech
Hans-Jürgen Schmitz – Let‘s talk money – trials and tribulations of fundraising
Speech
Adrian Locher – DeinDeal - the fastest growing startup in Switzerland.
From group buying marketleader to a multi category flash sales leader.
Speech
Alexander Kudlich – Building Global Ventures
Coffee Break
Mobile Panel moderated by Martin Coul
Get an insight on the challenges and trends within mobile industry
Speech
Lukasz Gadowski – About Entrepreneurshipwf
Dinner
Friday, 22 nd of March
07.30-08.45
Foyer 01
08.45-09.00
Aula 02-001
09.00-09.30
Aula 02-001
09.30-10.00
Aula 02-001
10.15-12.00
12.00-13.30
Foyer 09-OG
13.30-14.15
Aula 02-001
14.15-16.00
16.00-16.30
Foyer 09-OG
16.30-17.00
Audimax 09-010
17.00-17.30
Audimax 09-010
17.30-18.00
Audimax 09-010
18.00-18.30
Foyer 09-OG
18.30-19.30
Audimax 09-010
19.30-20.00
Audimax 09-010
20.00-22.00
Mensa 07

Breakfast
Speech
Simon Krüger – Entrepreneurship in India - rosy projections and cold facts
Coffee Break
Speech
Stefan Jeschonnek – About building a global company, design thinking, and shaping culture
Speech
Magnus Resch – BCG, Goldman Sachs or Gymondo.de - I would go for BCG
Lunch Break
Speech
Andreas Thümmler – How to Create Value Through Mergers & Acquisitions
Speech
Anna Alex – A totally honest insight into my first year
Workshops
Swisscom, SuitArt, Creathor, Outfittery, Red Alpine
Networking Break & Face-to-Face Speedpitching
Investors Panel moderated by Eric Schmid
There is no starting anything without investors – so don´t miss this!
Coffee Break
Speech
Florian Meissner – Yes we can! Competing globally from Europe!
Dragon‘s Den
Dinner
Afterparty
Saturday, 23 rd of March
5
08.00-09.30
Foyer 09-OG
09.30-10.00
Audimax 09-010
10.00-10.30
Foyer 09-OG
10.30-11.00
Audimax 09-010
11.00-11.30
Audimax 09-010
11.30-13.00
Mensa 07
13.00-13.30
Audimax 09-010
13.30-14.00
Audimax 09-010
14.15-16.00
16.00-16.45
Foyer 09-OG
16.45-17.30
Audimax 09-010
17.30.-17.45
Foyer 09-OG
17.45-18.15
Audimax 09-010
18.15-19.00
Audimax 09-010
19.15-22.00
Mensa 07
22.00-04.00
Locco Club
Agenda
Speakers
Workshops
Team
Partner

6
Anna Alex
She is Co-Founder of
www.outfittery.de, an online
personal shopping Service
for men. After her economics
studies in Freiburg and Paris,
she worked for Rocket Internet
and led the IT Department
at the Swiss Groupbuying
Startup DeinDeal. At
outfittery, she is responsible
for product management,
operations and buying.
Fridtjof Detzner
Fridtjof Detzner is one of the
three Founders and CEO of
Jimdo, a company that offers
perhaps the easiest “do-ityourself”
kit in the world for
making websites. Together
with two friends, he founded
the company shortly after
finishing school. Now, Jimdo
has grown to employ 150
people working in Hamburg,
San Francisco and Tokyo. If
you don’t catch Fridtjof in the
office, then it’s likely that he´s
doing some extreme sport.
Klaus Hommels
He is among Europe´s leading
business angels and has
been involved in top internet
investments including Skype,
Facebook and spotify. He
invests in startups with the
potential to become major
players in the internet space.
He also used to be a partner
at Benchmark Capital before
founding his own venture capital
fund Hommels Holding.
Hari Sven Krishnan
He is the manager at Seven-
Ventures, the Venture-Unit
of ProSiebenSat.1 Media
AG. He has worked in various
leading positions in the
areas Pharma and Healthcare.
After intermissions at
Hoechst and McKinsey, he
ended up at Novartis, where
he held the position of CEO
Novartis Pharma, Russia.
Speakers
Martin Coul
Martin is the founder and
energy behind Swiss Mobicamp.
He shares his insights,
international contacts and
knowledge of the value chain
with aspiring entrepreneurs,
start-ups, corporates and investors
throughout Switzerland.
He was one of the first
employees at Symbian and
part of the core team which
created and launched Skype‘s
mobile presence building towards
the 3rd most downloaded
app in the world in 2011.
Lukasz Gadowski
He is co-founder and partner
at Team Europe. He is
an internet entrepreneur
and investor. Amongst other
things, he is the founder of
spreadshirt.com as well as
founding investor of studiVZ
and brands4friends.com. As
of 2007, he has been active
as an angel investor and was
involved in the launch of numerous
Internet companies.
Stefan Jeschonnek
He is Co-founder and CMO of
SumUp. Stefan has worked
in global strategy at PUMA
and as a consultant at The
Boston Consulting Group.
He obtained his MBA at
Stanford Graduate School
of Business in California.
Now, he is responsible for
Product and Marketing at
SumUp, working towards
revolutionizing the point-ofsale
experience worldwide.
Simon Krüger
He is co-founder and CEO
of eSupply - the first online
one-stop-shop for office
supplies in India. Prior to
eSupply, he was responsible
for the Indian business
development of the Swiss
furniture brand USM. He did
empirical research on Indian
start-ups while graduating
from the Universitiy of Mannheim,
Warwick and Bocconi.

Alexander Kudlich
Since 2011, he has been
Managing Director of the
Rocket Internet GmbH. He
previously worked at Axel
Springer AG for over six years.
Alexander holds a Master
Degree in Finance and
Accounting from the University
of St.Gallen (HSG),
a M.A. in Philosophy from
UCL and an MBA from ESMT.
Florian Meissner
He is one of the co-founders
of EyeEM, a top-ranking
photography application
for smartphones. The idea
was born when his SLR got
stolen in New York and he
had to borrow a friend`s
iPhone to capture New York.
From Berlin, Florian and his
team pursue their vision
of a photo discovery platform
for people to share
their favorite moments.
Eric Schmid
Eric co-founded C-ATS Software,
a risk management
software company in Palo
Alto. C-ATS went public in
1995 through an IPO. He went
on to establish and lead several
technology companies
in Silicon Valley, including e-
Motion, Privada and eMedius.
He co-founded Spontacts AG,
an application, connecting
people for joint activities. Eric
holds an MBA in Finance from
the University of Chicago
Booth School of Business.
Andreas Thümmler
He founded Corporate Finance
Partners Group “CFP”
in 1998 in Frankfurt/ Main,
Germany, which has grown
into the leading European
Tech & Internet Corporate
Finance advisory company.
Since then, Private Equity and
Venture Capital transactions
worth more than 10 billion
euros have been successfully
executed by the CFP team.
Adrian Locher
He is COO and co-founder
of DeinDeal, Switzerland´s
first Group Buying Startup.
He co-founded his first company
while still studying at
the University of St.Gallen.
Since then, he has launched
several more startups. Adrian
Locher recently announced
that DeinDeal is also setting
out to become an incubator.
Magnus Resch
He is the Managing Director of
Aquilamus, which is certainly
not another incubator. He is
a serial entrepreneur, having
founded Gymondo.de, Gourmeo.com,
Juvalia.com and
an art gallery in Switzerland.
Previously, Magnus was a Managing
Director at Springstar.
Hans-Jürgen Schmitz
He is one of the co-founders
of Mangrove Capital Partners.
Growing up in a family of entrepreneurs,
he was exposed
to the chances and challenges
of running a company
early on. Now, as Managing
Partner at Mangrove he and
his team invest in promising
companies like Skype, KupiVIP
and brands4friends.
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Speakers
Partner Team
Workshops Speakers
Agenda

8
Workshops
Eva Missling
She is General Manager Europe of
99designs.com, the leading marketplace
for crowdsourced graphic
design with more than 200.000 designers.
She takes care of the internationalisation
of 99designs and runs
the Berlin headquarter. She founded
12designer.com, an European marketplace
for design contests in 2009
and sold it to 99designs in 2012.
Sarah Mettler
Founder of Nonabox Germany, a
monthly subscription model for
pregnant women and moms. Before
launching the website in October
2012, she co-founded Monoqi,
run her own consultancy business
and established an agency for online
marketing with Holtzbrinck.
Sarah will soon be launching Nonabox
in Austria and Switzerland.
Dr. Magnus Resch
He is the Managing Director of
Aquilamus, which is certainly
not another incubator. He is
a serial entrepreneur, having
founded Gymondo.de, Gourmeo.com,
Juvalia.com and an
art gallery in Switzerland. Previously,
Magnus was a Managing
Director at Springstar.
Jürgen Hopfgartner
Head of Content and Community
within the area electronic media at
Axel Springer AG. He is responsible
for investments in successful companies
like hamburg.de and Motor-
Talk. Before joining Axel Springer, he
was an executive manager at MTV
Networks (Viacom) and was in charge
of the areas Digital Media and
Broadcast Operations.
Jan Bechler
He studied Business Administration
and is the founder of the VC-funded
wine-eCommerce-start-up NAVINUM.
de. Within Axel Springer AG, he is responsible
for several digital activities.
He coordinated the international startup
conference HY BERLIN and the initiative
MEDIA ENTREPRENEURS. Furthermore,
he has been involved in the
development of the promising accelerator
„Axel Springer Plug and Play“.
How to market your startup
with a bootstrapped
marketing budget
Fr 14.15-16.00 24-0130
We know it‘s hard to reach out to the first
people and convert them into paying
users. Let‘s share some insights from our
marketing strategies and discuss the actual
challenges and brainstorm how to:
- Reach out to clients in new and
creative ways
- Improve and systemise word of mouth
- Involve existing users and turn them
into returning clients
How to start an Internet
Company!
Fr 14.15-16.00 Room 01-U126
The goal ist to build one of the most
interesting startups of the past year.
The case is real life: First, the idea will
be presented, then the teams will develope
a strategy and discuss different solutions
to provided inputs. All the while
the startup‘s founders will elaborate on
some real life problems. The workshop
is characterized by a lot of real life scenarios
and close interactions between
the founders and the participants.
Agile Founders vs. Big Corporates
– how to make it work
Fr 10.15-12.00 Room 22-004
In this workshop you will discuss Axel
Springer’s digital strategy and its most
recent initiatives in the early stage
segment.You will learn about Axel
Springer’s investment criteria and you
will have the opportunity to spin the
wheel and help Axel Springer understand
what young founders are looking
for when considering a partnership
with a large corporate media player

Jan Bechler
He studied Business Administration
and is the founder of the VC-funded
wine-eCommerce-start-up NAVINUM.
de. Within Axel Springer AG, he is responsible
for several digital activities.
He coordinated the international startup
conference HY BERLIN and the initiative
MEDIA ENTREPRENEURS. Furthermore,
he has been involved in the
development of the promising accelerator
„Axel Springer Plug and Play“.
Johannes Burr
He studied law and has been with
Axel Springer for three years, where
he works as HR manager. Lately,
he has been highly involved in the
company´s new Employer Branding
Campaign and is finishing his EMBA
at the Hamburg Media School, focusing
on media management.
Alexander Stöckel
He joined b-to-v in 2007, became
principal by 2011 and partner by
2012. He studied business administration
at ebs and ISM and holds an
MBA from the University of Oxford.
Before b-to-v, he used to be a funds
manager with Hauck & Aufhäuser
Privatbankiers and board assistent
with KPMG.
Jacek Kozera
He studied business administration
with a focus on East Asia. Even back
then, he was involved in several
online projects and garnered first
experiences with Corporate Finance
and Venture Capitalism. He has
since worked for Google, focusing
on online marketing support, and
since 2012, he has been an Investment
Analyst at b-to-v.
Georg Homolatsch
He is Investment Manager
at Creathor Venture, one of
Europe‘s leading venture capital
firms. Specializing in IT,
telecommunications, internet
and media, Georg‘s geographic
focus is on Switzerland, France
and Austria. Previously, he
worked as Junior Consultant at
Roland Berger Strategy Consultants
and as ICT Analyst at Parisbased
VC firm Ventech.
9
Life is a Pitch – How to optimize
the Funding process for
your Startup
Fr 14.15-16.00 Room 01-014
Working for Axel Springer and founding
his own startup NAVINUM, Jan
Bechler has seen both sides of the table.
Here, he will share his learnings
from the funding process at NAVINUM
and his experiences from his time with
Axel Springer. A special emphasis will
be placed on the question how to prepare
the most powerful elevator pitch.
Founders are invited to present the elevator
pitch for their business model!
How To Raise
Start-up Capital
Fr 10.15-12.00 Room 01-014
B-to-V will not only provide you
with valuable insights into their own
screening-processes with startup concepts
and into the workings of a few
selected startup teams, but also give
you a quick introduction to important
term sheet regulations. There
will also be an extensive discussion
about founding and how to finance
your own startup with the attending
business angels and startup teams.
Going beyond Switzerland:
should your startup be
international?
Sa 14.15-16.00 Room 09-110
Internationalization is a key challenge
for Swiss startups who are often
put at a disadvantage against
their competitors due to their comparatively
small home market.
Drawing on their first hand experience
and real-life scenarios, Creathor
will present the most important
issues to consider when going
abroad and provide guidance for
the right timing and target location.
Workshops
Partner Team
Workshops Speakers
Agenda

10
Workshops
Adrian Locher
He is COO and co-founder of
DeinDeal, Switzerland´s first
Group Buying Startup. He cofounded
his first company while
still studying at the University
of St.Gallen. Since then, he has
launched several more startups.
Adrian Locher recently
announced that DeinDeal is
also setting out to become an
incubator.
Hannes Schobinger
Hannes holds a Master Degree
in Finance und Marketing from
the UZH and is an alumni of the
Program for Leadership Development
at Harvard Business
School. Before holding a position
with Valuation & Business
Modelling at Ernst & Young
Transaction Advisory Services,
he worked as a consultant for
Stern Stewart & Co.
Jochen Engert
He studied business administration
in Stuttgart, Hohenheim
and Ottawa and is currently
doing his PHD on Industrial
Service Pricing at WHU. He has
worked on various international
projects as a consultant
with BCG and founded FlixBus
in 2012.
From Lean Startup to
Hyper Growth
Fr 14.15-16.00 Room 01-U127
DeinDeal is the fastest growing startup
in Switzerland – the e-commerce
company started out with five employees
and is now the number one
on the Swiss Group Buying Market.
Here, you will get first hand insights
about the founders´ most important
learnings during the first weeks
and about how they built a company
now worth 30 million CHF with
less than 30´000 CHF startup capital.
Valuation of Startups
Fr 10.15-12.00 Room 24-0131
Here, you will be given an overview
over relevant valuation methods
and which aspects are particularly
important when it comes to Startups.
You will then get the chance
to practie with a step-by-step case
study, evaluating a startup yourself.
Agile Founders vs. Big Corporates
– how to make it work
Fr 14.15-16.00 Room 22-107
In this workshop, you will have a closer
look at market analysis and target
group definition as well as putting
together a suitable Marketing-Mix
and a cohesive budget plan. Also,
you will elaborate the differences
between marketing concepts and
work on a case study. Finally, you will
discuss your own marketing ideas.

Min-Sung Sean Kim
Min-Sung Sean Kim, general partner
at Lakeside Ventures, earned
his business degree, among others,
at the Universities of St.Gallen,
Cambridge and Harvard. Among
other companies, he previously
worked at Thyssen Krupp, CatCap
GmbH and he is a founding partner
of BuddyLab UG.
Guido Hegener
Guido, CEO of Lakeside Ventures,
holds a B.Sc. and a M.Sc. in business
from WHU. Since finishing
his education, he has – among
other companies – worked for
Rocket Internet. He is also the
founder of dealvertise GmbH und
Mind Power GmbH and board
member of IdeaLab! e.V.
Carsten Wagner
After studying communications
and Media Management, Carsten
expanded his experience
at the Faktor 3 AG, and then
made the climb to Social Media
Manager at PARSHIP GmbH. In
2012, he also founded noknok,
a platform that helps students
find housing.
Natascha Wegelin
She holds a Masters degree in
International Management.
She kick started her career as a
Product Marketing Manager Intern
at google and moved on to
work for PARSHIP. In 2012, she
founded noknok with Carsten
Wagner.
Nicolas Berg
He is a co-founder at Redalpine
Venture Partners in Zurich and
General Partner at Redalpine
Capital I/II. Before he used to be
a serial entrepreneur (e.g. Borsalino)
and angel investor (e.g.
XING). He gives lectures at venturelab
and is a jury member of
several entrepreneurial awards.
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How to generate your
business idea
Fr 10.15-12.00 Room 22-104
Should I look for ideas from the US
on TechCrunch to establish them in
Germany? Should I work for an investor
to meet as many founders as
possible? And how can I discover and
develop my own business idea? This
workshop will answer your questions.
From an idea to a fully financed
Startup
Fr 10.15-12.00 Room 22-201
In this workshop we will talk about
our experience of founding a Startup
from the early stage to a fully financed
Startup. We show some insights of our
noknok story and how we convinced
the biggest German online real estate
market place to invest in us. Furthermore,
we give some examples of
our daily work in all channels like PR,
Product, Social Media and show how
we work together with our incubators
You Is Now and ImmobilienScout24.
Learning from success and
failures
Sa 14.15-16.00 Room 09-012
Ventures fail more often than that
they implement the vision described
in the first business plan. An ambitious
entrepreneur fails, but if he is
smart, he doesn‘t commit the same
failure twice. Nicolas Berg shares some
case studies from his experience as
a serial entrepreneur, angel and VC.
Workshops
Partner Team
Workshops Speakers
Agenda

12
Workshops
Alexander Kudlich
Since 2011, Alexander has been
Managing Director of the Rocket
Internet GmbH. He previously
worked at Axel Springer AG for
over six years. Alexander holds
a Master Degree in Finance and
Accounting from University of
St.Gallen, a M.A. in Philosophy
from UCL and an MBA from
ESMT.
Joe Gemayel
Joe Gemayel is a Manager at
Scarosso. He holds a Electrical
and Computer Engineering Degree
and an MBA from SDA Bocconi.
After completing his MBA
he joined fellow alumni, Marco
Reiter and Moritz Offenheim
Co-Founders of Scarosso in
their venture. Joe is taking care
of Product and Marketing at
Scarosso promoting the brand
internationally.
Hanno Stegmann
Hanno Stegmann is responsible
for the investments of ProSiebenSat.1
Media AG in digital
business models and related
areas. Before joining P7S1, he
worked as a strategy consultant
for The Boston Consulting
Group, where he advised numerous
international companies on
their strategic growth initiatives
and acquisitions. Hanno has a
degree in business administration
from the University of St.
Gallen and holds an MBA with
distinction from INSEAD in Fontainebleau,
France. In addition,
Hanno has studied and worked
in Asia and the United States
Building Global Ventures
Fr 10.15-12.00 Room 07-002
At the workshop you will gain valuable
insights into the founding of a
company and the key factors necessary
for an international roll-out. Together
with the CEO of Rocket Internet,
Alexander Kudlich, you have the
chance of identifying critical success
factors of selected business models
within Rocket Internet’s portfolio.
A laptop is necessary
Conversion Optimization:
How we do it in Scarosso
Fr 14.15-16.00 Room 24-0131
Scarosso has a difficult task ahead
of them: merging a premium brand
image with an E-commerce shop efficiency.
In this workshop, we will talk
about our vision towards achieving this
goal, talking about best practices and
how we adapted them to our purpose.
Corporate Venture Capital:
Accelerating business
through media
Fr 10.15-12.00 Room 24-0130
The workshop aims to provide a comprehensive
overview of various programs
(incubators, accelerators and
corporate VC investments) available
to entrepreneurs, illustrating their
distinct value adds. In a second step,
the session aims to explain the impact
of TV media on business in an
interactive manner through Q&A
sessions and various case studies.

David Bachmann
He founded his first company
SuitArt at age 21 with no startup
capital – now, SuitArt is expanding
its franchise system to
over 200 sales locations. David´s
second startup, the Diamond
Heels AG has already won several
awards. David is also a board
member at alpine waters AG.
Penny Schiffer
She is a senior strategy manager
at Swisscom IT Services and an
associate at Swisscom Ventures.
Swisscom runs a corporate venture
fund plus a seedfund with
focus on Swiss innovation. Additionally,
Penny is a passionate business
angel with Go Beyond and a
silicon valley trend scout.
Jonathan Grahm
He is currently working in Swisscom
Group Strategy. Before that
he worked in Business Development
at Swisscom IT Services
and within bond trading at UBS
Investment Bank in Zurich. During
his work for Swisscom IT Services
he focused his work on early stage
investing and deal scouting.
Franziska
Schäfermeyer
She works for Tengelmann Ventures
as an Investor Manager.
She previosly worked for Bertelsmann
and for other mediumsized
companies in the field
of marketing. Her passion for
entrepreneurship and startups
went deeper when she moved to
Berlin to work for a startup. Franziska
holds a Master Degree in
Business Adminstration from the
University of Göttingen.
13
Vom Massanzug zum
schusssicheren Anzug
Sa 14.15-16.00 Room 09-114
In everyday business, there are no
inventions that have not been invented
yet. Instead, the secret to success
is the combination of existing
processes and communication and
to adapt those for your own company
to suprise the market. Here, you
will develop your own killer strategy
and get a glimpse of SuitArt´s David
Bachmann´s secret to his own success!
How To Pitch a Corporate
Venture Capitalist
Sa 14.15-16.00 Room 09-011
In this workshop, Swisscom will explain
the concept of corporate venture
capital, give an overview over such
activities in Switzerland and provide
examples of how startups have used
corporate venture capital to achieve
their goals. You will then work on
concrete examples – own startup ideas
or case studies – to explore how to
pitch to a corporate venture capitalist.
The Investment Deck – The
Business Card of a Founder
Fr 14.15-16.00 Room 01-U123
There is no startup without money –
finding investors has to be your number
one priority. Here, you will learn how
to create an Investment Deck that will
garner investors attention and support!
Workshops
Partner Team
Workshops Speakers
Agenda

14
Workshops
Marius Luther
He graduated from HSG in 2009
and joined McKinsey & Company
soon after. After 2 years in
consulting he decided to join
Wimdu as co-founder and CMO
in 2011. Today, Wimdu hosts
over 150,000 properties and is
on track to become Europe’s
leading marketplace for private
accommodations.
The Scaling Challenge – How to
multiply revenue in the millions
Sa 14.15-16.00 Room 09-112
After the initial founding phase, the
core challenge is to scale revenues
in a profitable and sustainable way.
Very different from traditional businesses,
founders of online e-commerce
startups can change course on
a daily basis. But how do you weigh
scaling revenues against profitability?
What are the key levers to scale
your marketing and how do you
convince millions of new customers?

Carl Benz
CEO - Chief Entertainment
Officer
Caspar Freiberg
Head of Sponsoring
Alexander Keil
President
START global
Anna Rosenkranz
Head of
Eventmanagement
Christof Bucher
Responsible for IT &
START Jam
Dominik Geissler
Responsible for Workshops
& Speakers
Stefan Luhamer
Responsible for
Relations Austria
David Rota
Co-President
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Vincent Buchholz
Head of Design
Corinne Herberg
Responsible for
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Dano Meiske
Responsible for
Foundations
Moritz Vohler
Responsible for Sponsoring
& Design
The Team
Moritz Bratzke
Responsible for
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Linda Hess
Head of IT &
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Arian Nazar
Head of Speakers &
Alumni
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Jenny Ebersold
Responsible for Accommodation
& Supporter
Niklas Jabs
Responsible for
Eventmanagement
Thomas Reichert
Responsible for Relations
Switzerland
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Agenda

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Partner
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Partner
EVENT PARTNER

MEDIA PARTNER
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Partner Campus TeamPlan
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