Sales and Marketing Guide. - Intel

Sales and Marketing Guide.
NEW FOR 2010

Contents
1-2. Intel’s biggest launch in 5 years.
3. What matters to customers buying a new PC?
4. New Intel® 2010 Core Processor family product strategy.
5. Where does new Intel Core Processor family fit into my PC range?
6. What makes the all new 2010 Intel Core Processor family special?
7-8. What makes the all new 2010 Intel Core Processor family special?
- Intel Turbo Boost Technology.
9-10. What makes the all new 2010 Intel Core Processor family special?
- Intel Hyper-Threading Technology.
11-12. What makes the all new 2010 Intel Core Processor family special?
- Intel HD Graphics.
13. What is the performance like? - Desktop.
14. What is the performance like? - Notebook.
15. Desktop processor features to emphasize with your customers.
16. Notebook processor features to emphasize with your customers.
17. Visual representation of the huge performance benefits.
18. Hyper-Threading Technology.
19. Step by step guide on how to advertise and sell the benefits.
20. How to advertise Intel® HD Graphics.
21. Product-specific Guidance.
22. How to advertise Intel Turbo Boost Technology.
23. Where do I go for training for me and for my staff?
24. Where do I go to find marketing support and collaterals?
25. Marketing ideas for SMBs, helping you to spread the word.
26-29. FAQ’s.

Intel’s biggest launch in 5 years.
Smarter processors that automatically deliver extra performance
whenever customers need it.
Now available in three performance levels.
NEW FOR 2010
SMART PERFORMANCE
STARTS HERE
SMART PERFORMANCE
WITH A SPEED BOOST
• All computers are not created equal.
ULTIMATE SMART
PERFORMANCE
• For the first time, there’s a new family of processors.
• Not just faster. Smarter.
1 2

What matters to customers buying a new PC?
Processor speed is the top purchase decision for customers.
They judge the performance of a PC by its processor.
What’s responsible for Better Performance
Microprocessor 1 71%
Memory Size 17%
Internet Connection
Speed
Graphics 1%
5%
• The processor is the “brain” of the PC.
• It’s what matters most to customers.
SOURCE: Intel Q3 2008 NHM Messaging Study (US, Germany, PRC). 1 Microprocessor includes related aspects
such as Multiple Cores, GHz, Multiple Threads, Cache and FSB
New Intel® 2010 Core Family Product Strategy.
Value proposition.
Processor Feature
3 4
Best
Better
Good
Ultimate smart
Smart. With a
speed boost
Start smart
• All new Intel Core i3, i5 and i7 processors.
• Extreme performance
• Intel Turbo Boost
Technology
• Intel Hyper-Threading
Technology
• Intel Turbo Boost
Technology
• Intel Hyper-Threading
Technology
• Intel HD Graphics
• Intel Hyper-Threading
Technology
• Intel HD Graphics
• Same processor brands for notebook and desktop.
• All products are new and all in the
“performance” segment.

Where does the all new Intel® Core Processor
family fit into my PC range?
Best
Better
Good
Classic
Basic
Netbook
Ultimate Smart
Smart. With a speed boost
Start Smart
Intel’s classic processor
Entry level processing
Providing the Internet
on small devices
What makes the all new 2010 Intel®
Core Processor family special?
Not just faster. Smarter.
Smart technology:
1. Intel® Turbo Boost Technology 1
2. Intel® Hyper-Threading Technology 2
3. Intel® HD Graphics Technology 3
Smart speed:
Get more done faster with processors
that are built for multitasking.
Smart investment:
Adapts to customer needs now
and down the road.
• Recommend that your customers buy their next PC
one size smarter.
• Recommend the all new 2010 Intel Core
Processor family.
1 Intel® Turbo Boost Technology not available on Intel® Core i3 processors
2 Intel® Hyper-Threading Technology not available on Intel® Core i5-750 processor
3 Intel® HD Graphics Technology is available on select models
5 6

What makes the all new 2010 Intel® Core Processor family special?
1. Intel® Turbo Boost Technology. 1
What is it?
Intel Turbo Boost Technology is one of the many exciting new features that Intel
has built into latest-generation Intel® micro architecture. It automatically allows
processor cores to run faster than the base operating frequency
(Ghz) when you need it most.
Featured on 1 :
Previous Generation
without Turbo
Base
frequency {
Intel® Core i5 and Core i7 processors
with Turbo
Increased
core frequency {
Base
frequency
{
Up to
3.6 Ghz
Single-Threaded Workload < TDP
Near zero power for inactive cores
1 Intel® Turbo Boost Technology not available on Intel® Core i3 processors
Up to
3.46 Ghz
Lightly-Threaded Workload < TDP
Highly Threaded Workload < TDP
Up to
3.2 Ghz
Like a modern sports car, where the car can deliver power and traction to the
wheels where they’re needed, Intel Turbo Boost Technology 1 automatically
speeds up the processor when the PC needs extra performance.
• Intel Turbo Boost Technology 1 boosts performance
by increasing core frequency to meet the
user’s demands.
7 8

What makes the all new 2010 Intel® Core Processor family special?
2. Intel Hyper-Threading Technology. 1
What is it?
The all new 2010 Intel Core Processor Family featuring Intel Hyper-Threading
Technology enables each core to run two threads at the same time so customers
can get more done in less time.
Featured on 1 :
1 Intel® Hyper-Threading Technology not available on Intel® Core i5-750 processor
Like toasting two pieces of bread in a two-slot toaster instead of using a
single-slot toaster twice, you can get more done in the same amount of time.
• Gives customers 4-way (and 8-way) multitask
processing that allows each core of the processor
to work on two tasks at the same time.
9 10

What makes the all new 2010 Intel® Core Processor family special?
3. Intel HD Graphics. 1
What is it?
Intel HD Graphics are built right into the CPU, saving space and improving energy
efficiency. Intel HD Graphics deliver incredible performance for mainstream
computing — including watching HD videos — so they also help
most customers save money.
• Great media performance
• Outstanding Blu-ray Disc* and high-definition playback
• High-quality Microsoft* Windows* 7 experience
• Rich, stunning 3-D experience
Featured on 1 :
1 Intel HD Graphics Technology is available on selected models. For Intel Core i7, this is available on
Processor 600M* Other names and brands may be claimed as the property of others.
The advantage of Intel HD Graphics Technology is similar to using a mini
camcorder instead of a professional camera. It still makes great video, but it’s
much lighter, requires less power and is more practical for truly amazing scenes
that cannot be captured with a single image.
• Intel HD Graphics for stunning visual performance,
sharper images, richer color, and life-like audio
and video.
11 12

What is the performance like?
The new 2010 Intel® Core i5 Desktop Processor.
Agile
Multitasking1 47%
FASTER
Content
Creation
68%
FASTER
2
Accelerated
Productivity
25%
FASTER
3
Intel® Core i5-650 processor vs. Intel® Pentium® G6950 processor
Intel® Core i5 Desktop processors.
Not just faster. Smarter.
Agile
Multitasking1 61%
FASTER
Content
Creation
42%
FASTER
2
Badge to badge comparison
Accelerated
Productivity
25%
FASTER
3
Intel® Core i5-650 processor vs. Intel® Core2 Duo processor E8400
Intel® Core i5 Desktop processors.
Not just faster. Smarter.
1 Multitasking based on PCMark* Vantage Overall Score (32 bit)
2 Content Creation based on Intel® HDXPRT 2009 Edit Video sub score
Gen vs Gen-1 comparison
What is the performance like?
The new 2010 Intel® Core i5 Notebook Processor.
Agile
Multitasking1 52%
FASTER
Content
Creation
2X
FASTER
2
Accelerated
Productivity
43%
FASTER
3
Intel® Core i5-430 processor vs. Intel® Pentium® T4400 processor
Intel® Core i5 Notebook processors.
Not just faster. Smarter.
Agile
Multitasking1 34%
FASTER
Content
Creation
42%
FASTER
2
Badge to badge comparison
Accelerated
Productivity
20%
FASTER
3
Intel® Core i5-430m Mobile processor vs. Intel® Core2 Duo processor P7550
Intel® Core i5 Notebook processors.
Not just faster. Smarter.
1 Multitasking based on PCMark* Vantage Overall Score (32 bit)
2 Content Creation based on Intel® HDXPRT 2009 Edit Video sub score
Gen vs Gen-1 comparison
3 Accelerated Productivity based on SYSmark* 2007
3 Accelerated Productivity based on SYSmark* 2007
13 14

Desktop Processor features to emphasize
with your customers.
Processor Family
Ultimate smart
performance
Smart performance
with a speed boost
Smart performance
starts here
Classic processor
from Intel
Entry level
processor from Intel
Number
of cores
4 or 6
2 or 4
2
2
1 or 2
Maximum
Clock Speed
Up to
3.20 GHz
Up to
3.46 GHz
Up to
3.20 GHz
Up to
2.93 GHz
Up to
2.60 GHz
with Intel®
TURBO
BOOST
Technology
Up to
3.60 GHz
Up to
3.73 GHz
Intel® Hyper-
Threading
Technology
HD
with
Intel
Graphics * Graphics *
with
Intel ®
*
*Only on
G6950
Maximum Total
Cache
Up to 12 MB
Up to 8 MB
Up to 4 MB
Up to 3 MB
Up to 2 MB
Notebook Processor features to emphasize
with your customers.
Processor Family
Ultimate smart
performance
Smart performance
with a speed boost
Smart performance
starts here
Classic processor
from Intel
Entry level
processor from Intel
15 16
Number
of cores
2 or 4
2
2
2
1 or 2
Maximum
Clock Speed
Up to
2.80 GHz
Up to
2.66 GHz
Up to
2.4 GHz
Up to
2.30 GHz
Up to
2.30 GHz
with Intel®
TURBO
BOOST
Technology
Up to
3.46 GHz
Up to
3.33 GHz
Intel® Hyper-
Threading
Technology
*
HD
with
Intel
Graphics * Graphics *
with
Intel ®
Maximum Total
Cache
Up to 8 MB
Up to 3 MB
Up to 3 MB
Up to 2 MB
Up to 1 MB
Only available on the Intel Core i7 Processor 600M
*
*Only on
Select Models
*
*Only on P6000
*
*Only on P4500
• Intel offers a processor that’s great for every type
of customer.
• Recommend the all new 2010 Intel Core Processor family
for customers looking for smart speed and a
smart investment.

For a visual representation of the huge
performance benefits, download one of
the compelling demos on
intel.com.au/letstalkbusiness.
Intel® Hyper-threading Technology.
A visual comparison.
• Easy shop floor demo to promote sell up.
View by pressing:
CTRL + ALT + DEL
17 18

Step by step guide on how to advertise and
sell the benefits.
How to advertise Intel® HD Graphics.
Reference Chart for advertised Graphics Memory.
Catalogue Examples
Operating System System RAM
Windows Vista
Windows 7
Intel® Core i5-540 processor 2.53GHz
with Turbo Boost up to 3.06 GHz
Up to 783MB Intel HD Graphics
2GB RAM / 250 GB HDD
Intel Core i3 -330M processor 2.53 GHz
Up to 783 MB Intel HD Graphics
2GB RAM / 250 GB HDD
19 20
1GB
287MB
271MB
2GB
829MB
783MB
3GB
1.3GB
1.3GB
4GB
1.7GB
1.7GB
Intel® Core Processor Family with Intel® HD Graphics

Product-specific guidance.
Desktop Mobile
Intel® Core i7 processor 900, no Intel® HD Graphics
Intel® Core i7 processor 800, no Intel® HD Graphics
DO NOT USE GRAPHICS MESSAGING
Intel® Core i5 processor 700 no Intel® HD Graphics
Intel® Core i5 processor 600 has Intel® HD Graphics
USE GRAPHICS MESSAGING
(unless product specific asset)
Intel® Core i3 processor 500 has Intel® HD Graphics
USE GRAPHICS MESSAGING
Intel® Core i7 processor 900M, no Intel® HD Graphics
Intel® Core i7 processor 800M, no Intel® HD Graphics
Intel® Core i7 processor 700M, no Intel® HD Graphics
Intel® Core i7 processor 600M has Intel® HD Graphics
DO NOT USE GRAPHICS MESSAGING
(unless product specific asset)
Intel® Core i5 processor 500M has Intel® HD Graphics
Intel® Core i5 processor 400M has Intel® HD Graphics
USE GRAPHICS MESSAGING
Intel® Core i3 processor 300M has Intel® HD Graphics
USE GRAPHICS MESSAGING
• Pentium® processors - do not actively call out
graphics messaging.
Make sure you advertise the new Turbo Frequency Range on in-store
ticketing and catalogues when referring to a specific system.
No Disclaimer needed.
Intel® Core [Processor Number] processor X.XX GHz with Intel Turbo Boost up to X.XX GHz
21 22
OR
How to advertise Intel®
Turbo Boost Technology.
Intel Core [Processor Number] processor X.XX GHz with Intel Turbo Boost Technology
up to X.XX GHz.
Desktop example:
Intel Core i7-870 processor 2.93 GHz with Intel Turbo Boost Technology up to 3.60 GHz.
Laptop example:
Intel Core i7-820M processor 1.73 GHz with Turbo Boost Technology up to 3.06 GHz.

Where do I go for training for me
and for my staff?
Where do I go to find marketing support
and collaterals?
www.intel.com.au/letstalkbusiness is the front door for all
your training requirements, sales support materials and to
view and order other marketing collaterals.
23 24

Marketing ideas for SMBs,
helping you to spread the word.
Make the most of all the assets available to you either via the DVD in the
merchandise kit, or via the website; www.intel.com.au/letstalkbusiness
under marketing toolbox.
Here’s some ideas to get you started:
• Use the web banners to promote your business and updating your website. Make sure
you’ve got the latest information and content available.
• Use the web banners for any advertising to communicate out the launch of the all new
2010 Intel® Core Processor family, and its availability at your business.
• Use the strip ads to promote to SMBs, students and consumers, talk to them about offers
and bundles that you may have going. These can be edited to suit your messaging.
• Use the email template to communicate the exciting launch of the new range of smarter
and faster processors from Intel.
• Use the copy and images in the ad builder kit to design your own promotion for a
customer mail out.
• Do a mail out to SMB customers using the free postcards available in the kit, or via the
website; www.intel.com.au/letstalkbusiness.
• Hold information evenings about the new range and communicate the benefits.
• Use Twitter to ‘tweet’ your offers!
FAQ’s.
25 26

FAQ’s.
Question:
What’s the difference between the legacy Intel® Core products and
the all new 2010 Intel Core Processor family?
Answer:
Processors from the all new 2010 Intel Core Processor Family enable PCs that aren’t just
faster, but smarter. They’re based on the latest 32nm (and some 45nm) manufacturing
processes and feature a brand new chipset that reduces the communication time
between your devices and the processor. The all new 2010 Intel Core i5 and i7
Processors also includes Intel Turbo Boost Technology, which has been refined for 2010
to provide extra performance when your PC needs it.
Question:
Do the processors in the all new 2010 Intel Core Processor family
provide graphics capabilities?
Answer:
Intel HD Graphics is available with select models of the all new 2010 Intel Core
Processor family. It delivers an excellent high-definition video experience and offers the
performance required for mainstream use without the added power, noise, and cost of a
discrete graphics card. Watch movies and Internet videos in high-definition, play popular
game titles and get full support for Microsoft Windows* 7.
FAQ’s.
Question:
Intel® Pentium® Processor seems good enough for me, why do I need
to buy an Intel Core i3 or an Intel Core i5 Processor?
Answer:
As multitasking becomes more common and applications become more advanced, a PC
powered by the all new 2010 Intel Core processor family allows you to do more at
once. The new Intel Turbo Boost Technology, available in the new 2010 Intel Core i5
and i7 processors, automatically speeds up your processor when your PC needs extra
performance. Intel Hyper-threading Technology, available in the new 2010 Core i5
processors and the new 2010 Intel Core i3 processors, allows each core of your processor
to work on two tasks at the same time. If you need a brand that you can trust that
performs classic and basic computing, the Intel Pentium processor is a good choice.
Question:
My PC is only three years old. Why should I consider upgrading to
a new PC?
Answer:
Compared to a PC that’s more than three years old, a new PC powered by an Intel
processor allows you to:
• Prepare photos and convert video more than 3 times faster 1
• Reduce use of energy
• Watch HD Internet TV, movies, and video with smoother playback 1
• Convert music for your iPod* up to 3 times faster 1
• Convert HD video for your mobile phone up to 2.5 times faster 1
• Auto-enhance photos up to 2 times faster 1
1 System performance, battery life, power savings, high-definition quality, video playback and functionality, and wireless performance and functionality
will vary depending on your specific operating system, hardware, chipset, connection rate, site conditions, and software configurations. References to
enhanced performance including wireless refer to comparisons with previous generation Intel® technologies. Wireless connectivity and some features
may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points is limited, wireless
functionality may vary by country and some hotspots may not support Linux-based Intel® Centrino® processor technology systems. See http://www.Intel.
com/products/Centrino/index.htm and http://www.Intel.com/performance/mobile/benchmarks.htm for more information on performance, wireless, power
savings and energy efficiency. *Other names and brands may be claimed as the property of others.
27 28

For Merchandise and Sales Support
please visit www.intel.com.au/letstalkbusiness
or email LTBsupport@intel.com