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Q4 2009 Investor Relations Presentation - at Cineplex.com

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<strong>Cineplex</strong> Galaxy<br />

In<strong>com</strong>e Fund<br />

<strong>2009</strong>


<strong>Cineplex</strong> Entertainment Circuit<br />

The Largest and Most Successful Motion Picture The<strong>at</strong>re Exhibition Company in<br />

Canada<br />

130 The<strong>at</strong>res<br />

with<br />

1,347<br />

Screens


Box Office Market Share<br />

Box Office Revenues and Screen Count<br />

<strong>2009</strong><br />

Canadian Market Share<br />

Box Office (1) Screens Box Office/Screen (2)<br />

Regal $1,992 6,768 $294<br />

AMC $1,663 4,528 $367<br />

Cinemark $1,293 4,896 $264<br />

<strong>Cineplex</strong> $581 1,329 $437<br />

Carmike $346 2,285 $151<br />

(1) In millions<br />

(2) In thousands<br />

Source: Company Reports<br />

North American Exhibitors


Six Core Businesses vs. US<br />

Exhibitors<br />

<strong>Cineplex</strong> US Circuits<br />

Exhibition <br />

Merchandising <br />

Media 100% owned NCMI<br />

Loyalty Joint Venture with<br />

Leading Canadian<br />

Bank<br />

Partner<br />

Particip<strong>at</strong>ion<br />

Altern<strong>at</strong>ive<br />

Programming<br />

<br />

Interactive Website &<br />

E-Commerce<br />

Circuit Only<br />

NCMI<br />

Website


<strong>Cineplex</strong> vs. North American Industry<br />

(Attendance Change)<br />

12.0%<br />

10.0%<br />

8.0%<br />

6.0%<br />

4.0%<br />

2.0%<br />

0.0%<br />

-2.0%<br />

-4.0%<br />

-6.0%<br />

-8.0%<br />

2005 2006 2007 2008 <strong>2009</strong><br />

<strong>Cineplex</strong> -6.7% 1.4% 6.5% 3.8% 10.3%<br />

N.A. Industry -7.1% 1.3% 0.3% -2.6% 5.4%<br />

*Source: MPAA/Movieline<br />

<strong>Cineplex</strong> Average = 3.1%<br />

North American Average = 0.5%


<strong>Cineplex</strong> vs. US Exhibitors - <strong>2009</strong> vs. 2008


Company<br />

OVERVIEW


Six Core Business Areas<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive<br />

Programming<br />

Media<br />

Loyalty


<strong>Cineplex</strong> Media<br />

" Fully integr<strong>at</strong>ed media business<br />

" 94% Canadian market share<br />

" Coast to Coast coverage<br />

" <strong>Cineplex</strong> Digital Media Network<br />

" Advertising Sales:<br />

- In-the<strong>at</strong>re:<br />

- On-screen - full motion and digital preshow<br />

- Lobby - monitors and backlits<br />

- Special media - banners, popcorn bags,<br />

sampling, kiosks etc.<br />

- Magazines:<br />

- Famous, Famous Quebec, Famous Kids<br />

- <strong>Cineplex</strong>.<strong>com</strong>


<strong>Cineplex</strong> Media<br />

Revenue by Component<br />

<strong>2009</strong>


<strong>Cineplex</strong> Media Growth<br />

($millions)<br />

34.2<br />

47.1<br />

56.2<br />

61.0<br />

66.8<br />

2005 2006 2007 2008 <strong>2009</strong>


<strong>Cineplex</strong> Digital Media – The<strong>at</strong>re Network


<strong>Cineplex</strong> Digital Media – External Network


Six Core Business Areas<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive<br />

Programming<br />

Media<br />

Loyalty


Scene Loyalty Program<br />

On October 24, <strong>2009</strong><br />

SCENE reached the<br />

two million<br />

member mark<br />

230<br />

Q2<br />

‘07<br />

400<br />

Q3<br />

‘07<br />

Number of members (000’s)<br />

618 760<br />

<strong>Q4</strong><br />

‘07<br />

Q1<br />

‘08<br />

942<br />

Q2<br />

‘08<br />

1,163<br />

Q3<br />

‘08<br />

2,110<br />

1,961<br />

1,760<br />

1,578<br />

1,375<br />

<strong>Q4</strong><br />

‘08<br />

Q1<br />

‘09<br />

Q2<br />

‘09<br />

Q3<br />

‘09<br />

<strong>Q4</strong><br />

‘09


Scene Loyalty Program<br />

Future Initi<strong>at</strong>ives<br />

" Continued member acquisition<br />

" New reward partners<br />

" New reward pl<strong>at</strong>forms<br />

" Member engagement<br />

" Leverage d<strong>at</strong>abase


Six Core Business Areas<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive Altern<strong>at</strong>ive<br />

Programming<br />

Programming<br />

Media<br />

Loyalty


Altern<strong>at</strong>ive Programming


Six Core Business Areas<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive<br />

Programming<br />

Media<br />

Loyalty


<strong>Cineplex</strong>.<strong>com</strong><br />

<strong>2009</strong><br />

Launched:<br />

" <strong>Cineplex</strong> Mobile Site (May)<br />

" SCENE earn and redeem on <strong>Cineplex</strong><br />

Store (August)<br />

" Gift card sales on <strong>Cineplex</strong> Store<br />

(September)<br />

" SMS mobile pl<strong>at</strong>form (November)


<strong>Cineplex</strong> Store<br />

" DVD new releases, c<strong>at</strong>alogue, box sets, Blu-ray<br />

" Tent Pole merchandising<br />

" Bundled value offers<br />

" Earn and redeem SCENE points<br />

" Electronic sell through - download to own (2010)


Six Core Business Areas<br />

Merchandising<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive<br />

Programming<br />

Media<br />

Loyalty


Merchandising CPP Revenue Growth<br />

$2.64<br />

$2.77<br />

$2.89<br />

$3.04<br />

$3.44<br />

2001 2002 2003 2004 Pro Forma<br />

2005<br />

$3.72<br />

$3.84<br />

$3.96<br />

2006 2007 2008<br />

$4.12<br />

<strong>2009</strong>


Six Core Business Areas<br />

Merchandising<br />

Interactive<br />

Exhibition<br />

Customer<br />

Altern<strong>at</strong>ive<br />

Programming<br />

Media<br />

Loyalty


Exhibition<br />

" 70 million people visited our the<strong>at</strong>res in <strong>2009</strong><br />

" Exhibition fuels ALL core businesses<br />

" Digital and 3D enhances the future of exhibition<br />

" Entertainment “destin<strong>at</strong>ions”<br />

" Hollywood, Bollywood, digital content...<br />

" <strong>Cineplex</strong> brand re-launch<br />

" “Escape With Us” new tagline<br />

" 9 IMAX/IMAX 3D loc<strong>at</strong>ions


Digital Projection<br />

" Industry rollout expected to begin in<br />

2010<br />

" Commitment for 175<br />

RealD loc<strong>at</strong>ions<br />

" 19.8% of box office revenue from 3D<br />

and IMAX present<strong>at</strong>ions for <strong>Q4</strong> <strong>2009</strong><br />

as <strong>com</strong>pared to 3.5% for the prior year<br />

" Adding 70 digital 3D systems in<br />

H1/2010<br />

As of December 31, 2008 As of December 31, <strong>2009</strong><br />

New Builds 100% Digital


Benefits of 3D<br />

Exhibitor Benefits<br />

" A premium ticket price<br />

" Increased <strong>at</strong>tendance<br />

" Increased revenues<br />

" Advertising growth potential<br />

" Altern<strong>at</strong>ive programming<br />

" Broader audience appeal<br />

Consumer Benefits<br />

" New Experience<br />

" Exclusive - available in select loc<strong>at</strong>ions only<br />

" Enhanced enjoyment<br />

" Reason to leave home


New The<strong>at</strong>res and Retrofits<br />

*Plan = 2-3 new the<strong>at</strong>res per year


Up<strong>com</strong>ing<br />

Films


Films for Q1 2010<br />

Av<strong>at</strong>ar<br />

December 18 th<br />

Percy Jackson and the<br />

Olympians: The<br />

Lightning Thief<br />

February 12 th<br />

The Book of Eli<br />

January 15 th<br />

Shutter Island<br />

February 19 th<br />

Valentine’s Day<br />

February 12 th<br />

Remember Me<br />

March 12 th<br />

The Wolfman<br />

February 12 th<br />

She’s Out of My League<br />

March 12 th


Films for Summer 2010<br />

D<strong>at</strong>e Night<br />

April 9 th<br />

Prince of Persia: The<br />

Sands of Time<br />

May 28 th<br />

Wall Street: Money<br />

Never Sleeps<br />

April 23 rd<br />

The A Team<br />

June 11 th<br />

Iron Man 2<br />

May 7 th<br />

The Twilight Saga:<br />

Eclipse<br />

July 2 nd<br />

Sex and the City 2<br />

May 28 th<br />

Knight & Day<br />

July 2 nd


3D Films 2010<br />

Alice in Wonderland 3D<br />

March 5 th<br />

Toy Story 3<br />

June 18 th<br />

How to Train Your<br />

Dragon<br />

March 26 th<br />

Despicable Me<br />

July 9 th<br />

Clash of the Titans<br />

April 2 nd<br />

C<strong>at</strong>s & Dogs: Revenge of<br />

Kitty Galore<br />

July 30 th<br />

Shrek Forever After<br />

May 21 st<br />

Step Up 3D<br />

August 6 th


3D Films 2010<br />

Piranha 3D<br />

August 27 th<br />

Megamind<br />

November 5 th<br />

Guardians of Ga’Hoole<br />

3D<br />

September 24 th<br />

Harry Potter and the<br />

De<strong>at</strong>hly Hallows: Part 1<br />

November 19 th<br />

Alpha and Omega<br />

October 1 st<br />

Tangled<br />

November 26 th<br />

Jackass 3D<br />

October 15 th<br />

Yogi Bear<br />

December 17 th<br />

Saw VII<br />

October 22 nd<br />

Tron Legacy<br />

December 17 th


Financial<br />

HIGHLIGHTS


Record Annual Results<br />

<strong>2009</strong> 2008 %<br />

Box Office $581.1* $510.9 13.7%<br />

Concession 288.3* 251.6 14.5<br />

Other 95.0* 87.1 9.0<br />

Total Revenue 964.3* 849.7 13.5<br />

Adjusted EBITDA 159.9 * 140.5 13.8<br />

EBITDA Margin 16.6% 16.5% 0.1<br />

Attendance 70.0* 63.5 10.2<br />

BPP $8.30* $8.05 3.2<br />

CPP $4.12* $3.96 3.9<br />

*Indic<strong>at</strong>es Annual Record


Revenue Mix<br />

60.3%<br />

29.9%<br />

9.8%<br />

Box Office Concession Other<br />

<strong>2009</strong> 2008 2007 2006 2005<br />

Box Office 60.3% 60.1% 60.7% 62.0% 63.1%<br />

Concessions 29.9% 29.6% 29.2% 28.8% 28.1%<br />

Other 9.8% 10.3% 10.1% 9.2% 8.8%<br />

Total 100.0% 100.0% 100.0% 100.0% 100.0%<br />

36


Attendance<br />

(millions)<br />

56.6<br />

57.4<br />

61.1<br />

63.5<br />

70.0<br />

2005 2006 2007 2008 <strong>2009</strong><br />

37


Box Office Revenue<br />

(millions)<br />

$444.7<br />

$458.8 $488.9 $510.9<br />

$581.1<br />

2005 2006 2007 2008 <strong>2009</strong><br />

$7.73 $7.99 $7.99 $8.05 $8.30<br />

2005 2006 2007 2008 <strong>2009</strong><br />

Box Office Revenue Average Ticket Price<br />

38


Concession Revenue<br />

(millions)<br />

$198.2<br />

$213.5 $235.1 $251.6<br />

$288.3<br />

2005 2006 2007 2008 <strong>2009</strong><br />

$3.44<br />

$3.72 $3.84 $3.96 $4.12<br />

2005 2006 2007 2008 <strong>2009</strong><br />

Concession Revenue CPP<br />

39


Other Revenue<br />

(millions)<br />

$44.3<br />

$67.9<br />

$81.0<br />

$87.1<br />

$95.0<br />

2005 2006 2007 2008 <strong>2009</strong><br />

40


Adjusted EBITDA*<br />

(millions)<br />

$66.6<br />

$117.6<br />

$137.2<br />

$144.9 $164.2<br />

2005 2006 2007 2008 <strong>2009</strong><br />

9.4%<br />

15.9% 17.0% 17.1% 17.0%<br />

2005 2006 2007 2008 <strong>2009</strong><br />

Adjusted EBITDA Adjusted EBITDA Margin<br />

*Results for <strong>Cineplex</strong> Entertainment Limited Partnership<br />

41


Distributions<br />

Earned Paid Payout<br />

<strong>2009</strong> $2.14 $1.26 59%<br />

2008 $1.86 $1.24 67%<br />

2007 $1.72 $1.18 69%<br />

Current Yield = 6.7% (based on March 3, 2010)<br />

112%<br />

80%<br />

Payout R<strong>at</strong>io<br />

69% 67%<br />

59%


Credit Facilities<br />

($millions)<br />

M<strong>at</strong>urity Capacity Drawn<br />

Term Facility July 2012 $235.0 $235.0<br />

2.89<br />

Revolving<br />

Facility<br />

July 2012 130.0<br />

Total $365.0 $235.0<br />

Covenant Leverage R<strong>at</strong>io<br />

2.39<br />

1.94 1.88<br />

1.64<br />

2005 2006 2007 2008 <strong>2009</strong><br />

0


Financial Summary<br />

• Leading market position<br />

• Exhibition - m<strong>at</strong>ure industry<br />

• Stable and predictable cash flows<br />

• Low capital requirements<br />

• Significant growth opportunities<br />

• Strong balance sheet<br />

- Conserv<strong>at</strong>ive payout r<strong>at</strong>io<br />

- Conserv<strong>at</strong>ive leverage r<strong>at</strong>io<br />

- Positive tax <strong>at</strong>tributes


Questions and<br />

ANSWERS

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