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American Magazine: November 2013

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ALICE DENNEY<br />

ON COLLECTING<br />

“MY ADVICE would be to look at a lot of art. If you look at a lot of art in<br />

museums and galleries and studios, and you see what you’ve never quite seen before, pay<br />

attention. When I first saw Barney [Barnett] Newman’s work, I thought, this is nothing.<br />

But there’s something about it that makes you take a second look. I remember seeing<br />

Howard Mehring’s white-on-white painting. I had not seen anything like it, so I invited him<br />

to be part of Jefferson Place [Gallery]. Ken [Kenneth Noland] also was struggling about<br />

where to take his work, so I brought him into Jefferson Place too. I even bought his blue<br />

circle painting with orange for $200—which I eventually sold. Later that same painting<br />

became part of the Andy Williams collection and recently went at auction for $2 million.<br />

But back then, no one would buy Ken’s work or Jasper Johns’s or a lot of people who are<br />

big names today.<br />

“KNOWING the artists is really a big part of it. For example, I bought a<br />

little [Robert] Rauschenberg that was sitting in Leo Castelli’s bathtub in the bathroom<br />

of his gallery at 477 East 77th Street, his early gallery before he moved to SoHo.<br />

Who knew we’d all become such good friends? But we did. So always try to meet the<br />

artists. Get a sense of their integrity, their spirit, their seriousness. And go to every<br />

show you can. Do this, then go home, and if there’s something you really remember,<br />

it’s something you should try.<br />

“IT’S A GOOD IDEA to find artists when they are young, before<br />

they’ve made it, and follow them. If you’re starting out but don’t have a lot of money,<br />

get to know the artists and the dealers who can point you in interesting directions.<br />

Really, it can be a full-time job.”<br />

A<br />

group of artists ponied<br />

up $100 each to join; for<br />

$200, Denney rented a big,<br />

second-story space at the<br />

corner of Jefferson Place and<br />

Connecticut Avenue NW. In<br />

fall 1957, the Jefferson Place<br />

Gallery opened with a roster that included AU<br />

fine arts faculty—painters Helene McKinsey<br />

Herzbrun, Ben “Joe” Summerford, and<br />

Robert Gates and sculptor William Howard<br />

Calfee—and local painters Mary Orwen, Shelby<br />

Shackelford, and Kenneth Noland.<br />

“We got loads of publicity,” Denney says.<br />

“It was so new, this idea of a gallery that<br />

wasn’t also selling jewelry or books.” The buzz<br />

attracted a young reporter named Tom Wolfe,<br />

who became a regular at Jefferson Place. “He<br />

was bored in D.C.,” Denney remembers. “He<br />

said this was the only place in the city where<br />

there was any excitement.”<br />

Despite the many people who came to look<br />

at the “contemporary stuff” by artists from<br />

Washington, New York, and the West Coast,<br />

few actually bought anything. “I practically<br />

had to beat people up,” she says, “to get them to<br />

pay $125 for a Jasper Johns drawing that today<br />

would go for hundreds of thousands of dollars.”<br />

Denney and her friends were ready for<br />

a cultural sea change. That change came in<br />

<strong>November</strong> 1960 with the election of John F.<br />

Kennedy as president. “He and Jackie actually<br />

seemed to have some interest in the arts,” says<br />

Denney. The Kennedys imbued the capital<br />

with a new spirit, inspiring Denney and friends<br />

to talk seriously about starting a world-class<br />

institution focused on modern art.<br />

In 1962 the Washington Gallery of Modern<br />

Art, backed by a high-profile board and an<br />

energetic staff, made its debut with a Franz<br />

“HE [TOM WOLFE]<br />

SAID THIS WAS<br />

THE ONLY<br />

PLACE IN THE<br />

CITY WHERE<br />

THERE WAS ANY<br />

EXCITEMENT.”<br />

20 AMERICAN MAGAZINE NOVEMBER <strong>2013</strong>

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