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ALICE DENNEY<br />
ON COLLECTING<br />
“MY ADVICE would be to look at a lot of art. If you look at a lot of art in<br />
museums and galleries and studios, and you see what you’ve never quite seen before, pay<br />
attention. When I first saw Barney [Barnett] Newman’s work, I thought, this is nothing.<br />
But there’s something about it that makes you take a second look. I remember seeing<br />
Howard Mehring’s white-on-white painting. I had not seen anything like it, so I invited him<br />
to be part of Jefferson Place [Gallery]. Ken [Kenneth Noland] also was struggling about<br />
where to take his work, so I brought him into Jefferson Place too. I even bought his blue<br />
circle painting with orange for $200—which I eventually sold. Later that same painting<br />
became part of the Andy Williams collection and recently went at auction for $2 million.<br />
But back then, no one would buy Ken’s work or Jasper Johns’s or a lot of people who are<br />
big names today.<br />
“KNOWING the artists is really a big part of it. For example, I bought a<br />
little [Robert] Rauschenberg that was sitting in Leo Castelli’s bathtub in the bathroom<br />
of his gallery at 477 East 77th Street, his early gallery before he moved to SoHo.<br />
Who knew we’d all become such good friends? But we did. So always try to meet the<br />
artists. Get a sense of their integrity, their spirit, their seriousness. And go to every<br />
show you can. Do this, then go home, and if there’s something you really remember,<br />
it’s something you should try.<br />
“IT’S A GOOD IDEA to find artists when they are young, before<br />
they’ve made it, and follow them. If you’re starting out but don’t have a lot of money,<br />
get to know the artists and the dealers who can point you in interesting directions.<br />
Really, it can be a full-time job.”<br />
A<br />
group of artists ponied<br />
up $100 each to join; for<br />
$200, Denney rented a big,<br />
second-story space at the<br />
corner of Jefferson Place and<br />
Connecticut Avenue NW. In<br />
fall 1957, the Jefferson Place<br />
Gallery opened with a roster that included AU<br />
fine arts faculty—painters Helene McKinsey<br />
Herzbrun, Ben “Joe” Summerford, and<br />
Robert Gates and sculptor William Howard<br />
Calfee—and local painters Mary Orwen, Shelby<br />
Shackelford, and Kenneth Noland.<br />
“We got loads of publicity,” Denney says.<br />
“It was so new, this idea of a gallery that<br />
wasn’t also selling jewelry or books.” The buzz<br />
attracted a young reporter named Tom Wolfe,<br />
who became a regular at Jefferson Place. “He<br />
was bored in D.C.,” Denney remembers. “He<br />
said this was the only place in the city where<br />
there was any excitement.”<br />
Despite the many people who came to look<br />
at the “contemporary stuff” by artists from<br />
Washington, New York, and the West Coast,<br />
few actually bought anything. “I practically<br />
had to beat people up,” she says, “to get them to<br />
pay $125 for a Jasper Johns drawing that today<br />
would go for hundreds of thousands of dollars.”<br />
Denney and her friends were ready for<br />
a cultural sea change. That change came in<br />
<strong>November</strong> 1960 with the election of John F.<br />
Kennedy as president. “He and Jackie actually<br />
seemed to have some interest in the arts,” says<br />
Denney. The Kennedys imbued the capital<br />
with a new spirit, inspiring Denney and friends<br />
to talk seriously about starting a world-class<br />
institution focused on modern art.<br />
In 1962 the Washington Gallery of Modern<br />
Art, backed by a high-profile board and an<br />
energetic staff, made its debut with a Franz<br />
“HE [TOM WOLFE]<br />
SAID THIS WAS<br />
THE ONLY<br />
PLACE IN THE<br />
CITY WHERE<br />
THERE WAS ANY<br />
EXCITEMENT.”<br />
20 AMERICAN MAGAZINE NOVEMBER <strong>2013</strong>