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<strong>PHARMA</strong> <strong>BRANDING</strong> <strong>CATALOGUE</strong><br />
GUIDELINES FOR PROMOTION WITHIN EFPIA
Welcome to The Pharma Branding Catalogue from Brand Addition.<br />
As a leading supplier of merchandise for a range of pharmaceutical clients; we have been inundated<br />
with requests for guidance or suggestions for products which we can offer, which are permissible<br />
within the new guidelines as set out in the EFPIA code.<br />
This brochure has two key sections.<br />
Section one looks at the clauses of the code relating to merchandise and makes suggestions of<br />
products we think may work within the confines of the new rules.<br />
Section two looks at situations where merchandise is required, but is not governed by the code; such<br />
as internal promotions etc.<br />
As an organisation we source a whole host of promotional products and this catalogue is only a very<br />
small selection of our abilities. We hope however you find it useful in thinking about how you can<br />
promote your organisation in a clear transparent way, whilst also helping in the care and education<br />
of patients and healthcare professionals.<br />
The<br />
Brand Addition<br />
Team<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
SECTION.1<br />
SECTION.1<br />
This section has 4 areas of focus:<br />
1. Educational Materials.<br />
2. Medical Items: For healthcare professionals.<br />
3. Medical Items: For patient care.<br />
4. Meetings and conference.<br />
Each area takes a clause from the code and then suggests<br />
products which Brand Addition feel could be used within these<br />
new rules.
Educational<br />
Materials<br />
The EFPIA code states that “the<br />
transmission of informational or educational<br />
materials is permitted provided it is: (i)<br />
inexpensive; (ii) directly relevant to the<br />
practice of medicine or pharmacy; and (iii)<br />
directly beneficial to the care of patients”<br />
The nature of educational items means<br />
that any item can be made educational if<br />
the correct message is applied(see our<br />
Educational pads on section 1.4 as an<br />
example)<br />
In this section we have highlighted a few<br />
key educational items, however there are<br />
many more products which could easily fall<br />
into this category<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
DRP002<br />
DRP001<br />
Anatomical Models<br />
We offer a full range of medical<br />
grade anatomical models,<br />
which are essential in helping<br />
to improve patient knowledge<br />
DRP003<br />
SECTION 1.2
Cling Charts<br />
Cling charts fix without<br />
adhesive to any flat surface,<br />
perfect for patient discussions<br />
regardless of location<br />
DRP004<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
A5 Educational Pads<br />
Allowing the patient to<br />
take the key information<br />
away, these A5 pads can<br />
be designed to deliver key<br />
patient messages<br />
DRP005<br />
BMI Wheel<br />
BMI Wheel available in<br />
various sizes - indicates<br />
your general health through<br />
your weight/height ratio<br />
DRP006<br />
SECTION 1.4
Educational Info USBs<br />
Selection of USB’s available.<br />
All can be pre-loaded with Educational<br />
Information and/or Presentations.<br />
Available from 128MB up to 64GB<br />
DRP007<br />
All-in-one Presenter<br />
All-in-one plug & play wireless presenter with laser pointer<br />
for that perfect presentation (can be supplied with or without<br />
internal memory). White available from 25 pcs, all other<br />
colours available from 250 pcs.<br />
DRP008<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Wall Planner<br />
Bespoke wall planners can<br />
be completely customised to<br />
include key dates throughout<br />
the year available in a selection<br />
of sizes.<br />
DRP009<br />
Wipeable Charts<br />
Wipeable Educational Chart.<br />
Customisable white board supplied<br />
with write on, wipe off dry wipe<br />
pen. Available in A6, A5, A4 sizes.<br />
An ideal demonstration tool for<br />
Doctors<br />
DRP010<br />
3D charts<br />
3D Anatomical charts, an educational tool to help<br />
increase Doctor’s and Patient’s knowledge of human<br />
anatomy, physiological and pathological conditions.<br />
DRP011<br />
SECTION 1.6
Medical Items:<br />
For Healthcare<br />
professionals<br />
The EFPIA code states that “items<br />
of medical utility aimed directly at the<br />
education of healthcare professionals…can<br />
be provided if they are inexpensive and do<br />
not offset routine business practices of the<br />
recipient.<br />
In this section we have looked at products<br />
that could be deemed acceptable.<br />
We hope you find these ideas useful<br />
starting points, which may help you when<br />
discussing potential products with your<br />
compliance or approval’s team.<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Diagnostic rulers<br />
With various designs and<br />
uses available, diagnostic<br />
rulers are an essential tool<br />
for doctors and patients<br />
DRP012<br />
Diagnostic wheels<br />
Easy to use, quick<br />
reference wheels, assist<br />
doctors with diagnosis<br />
and family planning<br />
DRP013<br />
SECTION 1.8
Patella Hammer<br />
Used by physicians to test<br />
reflexes in a number of<br />
medical situations<br />
DRP014<br />
Monofilament<br />
A key tool in the management of<br />
diabetes and nerve related illnesses.<br />
Used by doctors to determine the level<br />
of patient feeling in the foot<br />
DRP015<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Sharps Bin<br />
An everyday medical essential<br />
ensuring the safe disposal<br />
of sharps in the medical<br />
environment<br />
DRP016<br />
Bandage Scissors<br />
Angled tip scissors with a blunt<br />
tip on the bottom blade, which<br />
helps in cutting bandages<br />
without gouging skin<br />
DRP017<br />
Nurses Fob Watch<br />
Silicon fob watch. Clip on fob<br />
style. Produced from a hygienic<br />
washable silicon.<br />
Ideal for nurse, carers & other<br />
public sector workers<br />
DRP018<br />
SECTION 1.10
Tongue depressors<br />
Tongue Depressors, depress<br />
the tongue to allow for<br />
examination of the mouth<br />
and throat.<br />
DRP019<br />
Weighing Scales<br />
Wound Rulers<br />
Wound Rulers available in<br />
various sizes<br />
DRP020<br />
Medical scales for use by<br />
Doctors, Consultants, Care<br />
Workers and Midwives, it is<br />
vitally important to know the<br />
accurate weight of patients.<br />
A useful tool in monitoring<br />
patients health.<br />
DRP021<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Wipe on board/mat<br />
Customisable innovative<br />
high quality desk mat.<br />
Supplied with a clip-on,<br />
non-permanent marker pen<br />
with eraser. Personlise with<br />
educational material to create<br />
a functional and useful<br />
demonstration aid.<br />
DRP022<br />
Digital thermometer<br />
Digital thermometer with easy<br />
to read digital display<br />
DRP023<br />
Pen torch<br />
Pen torch to aid medical<br />
practitioner in diagnosis of<br />
ailments<br />
DRP024<br />
SECTION 1.12
Tourniquet<br />
Tourniquet elasticated in a wide<br />
range of colours with quick<br />
release function<br />
DRP025<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
SECTION 1.14
Medical Items:<br />
For<br />
Patient Care<br />
The EFPIA code states that “items of<br />
medical utility aimed directly at… patient<br />
care can be provided if they are inexpensive<br />
and do not offset routine business practices<br />
of the recipient.<br />
As with the previous section, we are<br />
presenting our opinions of product which<br />
we feel could be acceptable within this<br />
clause of the code.<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Medicine Cooler Bag<br />
Cool bags are an essential tool for keeping drugs at the<br />
correct temperature and therefore operative.<br />
Brand Addition have experience in providing bags which<br />
are tested to the highest standards, ensuring temperature<br />
maintenance.<br />
DRP027<br />
Pill Timer<br />
Pill Box<br />
A variety of pill boxes are<br />
available, which help patients<br />
to manage their medication<br />
DRP028<br />
Designed exclusively by Brand<br />
Addition, this sleek pill box has<br />
a built in timer to ensure patients<br />
don’t forget critical medications<br />
DRP029<br />
SECTION 1.16
Pill Splitter<br />
A great tool for helping<br />
patients make medication more<br />
manageable<br />
DRP030<br />
Practice Injection Pad<br />
Guiding and educating patients<br />
who are responsible for self<br />
injection. Used for diabetes<br />
and fertility patients<br />
DRP031<br />
Patient Pack<br />
When a patient is prescribed a new drug or<br />
diagnosed with a condition, they are often given a<br />
wealth of information. We work with pharmaceutical<br />
clients to create patient folders which keep the<br />
patient informed, educated and ultimately reassured<br />
DRP032<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Hot & Cold Packs<br />
Hot and cold multi purpose<br />
packs; to ease pain and<br />
discomfort, great for<br />
pharmaceutical, cosmetic &<br />
medical applications. Available<br />
in a range of shapes & sizes.<br />
DRP033<br />
BMI & BSA Calculators<br />
Calculators to aid in the<br />
measurement of BMI/BSA, a<br />
useful tool to monitor health<br />
DRP034<br />
Mono-filaments<br />
Patients issued with monofilaments<br />
can regularly test their<br />
nerve responses, leading to<br />
earlier diagnosis and treatment<br />
DRP034<br />
SECTION 1.18
Meetings &<br />
Conferences<br />
The EPFIA code states that “Health<br />
professionals and appropriate administrative<br />
staff attending scientific meetings and<br />
conferences, promotional meetings and<br />
other such meetings may be provided with<br />
inexpensive notebooks, pens and pencils<br />
for use at such meetings”.<br />
In this section, we have shown some of the<br />
more popular inexpensive pads and pens.<br />
There are literally thousands of pens and<br />
pads on the market so speak to your Brand<br />
Addition account manager should you want<br />
some more suggestions<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Conference Pens<br />
A pen needs to be inexpensive,<br />
but quality doesn’t have to suffer.<br />
We have selected our favourite<br />
low cost, high quality pens.<br />
DRP035<br />
Conference Pens<br />
Swiss made quality ball pens<br />
which fall within the inexpensive<br />
guidelines as set by EFPIA<br />
DRP036<br />
SECTION 1.20
A5 plain pad<br />
Plain A5 pads are a conference<br />
essential, a variety of sizes and<br />
styles are available<br />
DRP037<br />
A5 covered pad<br />
Use your basic pad to deliver more<br />
with a full colour printed cover<br />
DRP039<br />
Pad with pen<br />
Combine two basics to create<br />
a fantastically useful product<br />
DRP038<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
SECTION.2<br />
SECTION.2<br />
There are occasions where you will need promotional merchandise<br />
for other events or situations which aren’t governed by the code;<br />
we at Brand Addition are here to help.<br />
This section has 3 areas of focus:<br />
1. Meetings and conference<br />
2. Internal Promotions<br />
3. POS<br />
Whatever your requirement, however unusual or strange; we are<br />
happy to design, source and deliver to your door. We have been<br />
asked to source everything from pink boxer shorts to pick and mix<br />
sweet stalls, the choice is unlimited!<br />
The following pages are a small taster of products which you may<br />
need, for more ideas please contact your Brand Addition account<br />
manager.
Meetings &<br />
Conferences<br />
Maximise every branding opportunity<br />
at your event or conference. At Brand<br />
Addition, we look at the overall experience<br />
of attendees.<br />
We identify every potential customer touchpoint<br />
and ensure your brand is represented.<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Bags - Gloss, Tote & Cotton<br />
A selection of bags available to<br />
cover all eventualities - Available in<br />
different materials and varying sizes<br />
DRP040<br />
SECTION 2.02
Sweets<br />
A large range of confectionery<br />
available to suit all tastes!<br />
All packaging can be branded<br />
DRP041<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Mints<br />
Mints available in a choice of<br />
presentation cases including<br />
metal tins, mini jars and mini<br />
tubes<br />
DRP042<br />
SECTION 2.04
Lanyards<br />
Suitable for visitor and staff passes<br />
alike. A wide range of lanyards<br />
are available all offering fantastic<br />
branding opportunities<br />
DRP043<br />
Pull Reel<br />
The Pull Reel, a retractable ID<br />
holder in a selection of colours and<br />
multiple branding options<br />
DRP044<br />
ECO<br />
FRIENDLY<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Folders - paper & leather<br />
Choose from a large variety of<br />
conference folders for all occasions.<br />
A wide selection of materials and<br />
sizes available.<br />
DRP045<br />
SECTION 2.06
Pull up Banners<br />
Range of roll up stands to suit<br />
your budget.<br />
Single sided graphics, double<br />
sided graphics & linked banners<br />
available<br />
DRP046<br />
Tablecloths<br />
3 Meters x 1.5 Meters wash<br />
proof tablecloths with large<br />
viewable printed logo draped<br />
on front.<br />
Large selection of colours<br />
available<br />
DRP047<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Sticky Smart - Organiser.<br />
Laminated cover contains five 25<br />
sheet index tabs and one 3x3” 25<br />
sheet sticky note pad. Individually<br />
packed in a clear self seal bag.<br />
DRP048<br />
Zip lock Folder<br />
A4 In Size Zip Lock Folder<br />
For Holding All Your Files/<br />
Documents. Can Be printed Full<br />
Colour both sides and zipped<br />
locked or button sealed<br />
DRP026<br />
Name badges<br />
Choose from a wide range of<br />
styles for conference and staff,<br />
optional fittings, shaped or<br />
standard sizes available.<br />
DRP049<br />
SECTION 2.08
Flags<br />
Make a stand… At your stand!<br />
High quality branding flags,<br />
suitable for indoor<br />
or outdoor use<br />
DRP050<br />
Bottled water<br />
Pure, still and sparkling mineral<br />
water bottled at source with labels<br />
printed in full colour.<br />
DRP051<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
SECTION 2.10
Internal<br />
Promotions<br />
People are critical to every organisation,<br />
keep your team motivated and on brand<br />
with merchandise to support your internal<br />
promotions.<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Balloons<br />
A low cost item which<br />
create a big impact on your<br />
promotion<br />
DRP053<br />
Banners<br />
Make a stand… At<br />
your stand! High quality<br />
branding flags, suitable for<br />
indoor or outdoor use<br />
DRP052<br />
SECTION 2.12
Mugs<br />
Mugs are one of the best<br />
selling and most kept<br />
promotional products. Fully<br />
printable with many styles<br />
available<br />
DRP054<br />
Sweets<br />
The gift everyone loves to receive.<br />
See sections 2.03 and 2.04 for more<br />
sweet ideas<br />
DRP055<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Trolley Coins<br />
Stamped Enamel Trolley<br />
Coin Keyring<br />
DRP056<br />
Flexible Ruler<br />
30cm PVC transparent<br />
flexible ruler. Bend and<br />
twist any way you like!<br />
DRP057<br />
SECTION 2.14
Coasters<br />
Full colour printed coasters<br />
available in various shapes<br />
and sizes<br />
DRP058<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Mouse Mats<br />
ECO<br />
FRIENDLY<br />
Full colour printed<br />
Mousemats available in<br />
various shapes and sizes<br />
DRP059<br />
ECO<br />
FRIENDLY<br />
SECTION 2.16
Styb Pens<br />
Styb Roller Pens pressurised and anti-leakage liquid<br />
ink system. Smooth, continuous and uniform writing.<br />
Stainless steel tip and tungsten carbide ball for a more<br />
comfortable and precise stroke<br />
DRP060<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Awards<br />
Acknowledge performance<br />
with our range of crystal awards<br />
DRP061<br />
SECTION 2.18
Notebooks<br />
Variety of notebooks available.<br />
Choose from spiral bound,<br />
case bound, ones including a<br />
pen and notebooks with full<br />
colour printed covers<br />
DRP062<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Clothing<br />
On trend… on brand… on budget…<br />
the brand addition apparel range.<br />
AVAILABLE<br />
in 28<br />
colours<br />
AVAILABLE<br />
in 24<br />
colours<br />
Choose from Hoodies, tees and<br />
sweatshirts to name but a few.<br />
DRP063<br />
AVAILABLE<br />
in three<br />
colours<br />
AVAILABLE<br />
in four<br />
colours<br />
AVAILABLE<br />
in ten<br />
colours<br />
AVAILABLE<br />
in four<br />
colours<br />
AVAILABLE<br />
in four<br />
colours<br />
SECTION 2.20
AVAILABLE<br />
in six<br />
colours<br />
AVAILABLE<br />
in three<br />
colours<br />
AVAILABLE<br />
in 18<br />
colours<br />
AVAILABLE<br />
in five<br />
colours<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Memory Charger<br />
Charge your mobile devices<br />
with only a USB port<br />
DRP064<br />
Stylus Pen<br />
A 2in1 stylus and ballpen<br />
DRP065<br />
Mini Stylus<br />
Do you never have your<br />
stylus to hand? This<br />
fantastic mini stylus sits<br />
securely in your ear phone<br />
jack so you will always<br />
have it when you need it<br />
DRP066<br />
SECTION 2.22
Smart Cloth<br />
Keep your screens clean<br />
with this fantastic cloth.<br />
Full colour branding<br />
available on both sides<br />
DRP067<br />
Spider Charger<br />
All in one promotional spider USB<br />
adapter containing plugs for the<br />
iPhone, micro USB and mini USB<br />
plugs which are suitable for most<br />
USB devices<br />
DRP069<br />
Ear buds<br />
Inexpensive but very useful,<br />
these modern ear headphones<br />
are a hit with every recipient<br />
DRP068<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
SECTION 2.24
Point<br />
Of Sale<br />
We can provide custom displays and<br />
point of sale stands to give your brand the<br />
maximum exposure it deserves.<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Bunting<br />
Promotional bunting really does<br />
offer a most eye catching and<br />
unique touch to any event. It is<br />
highly visual and a great way to<br />
ensure your brand stands out<br />
from the crowd<br />
DRP070<br />
Totems<br />
A practical and cost effective<br />
piece with maximum branding<br />
opportunity. This can be made in<br />
a number of different sizes<br />
DRP071<br />
Mobiles<br />
Suspended Mobiles are a great<br />
method of getting your brand<br />
message away from a crowded<br />
floor area<br />
DRP072<br />
Wobblers<br />
Create a 3-D wobbler rather than<br />
simply a 2-D flat image and see<br />
the quality, detail and accuracy<br />
bring your product to life<br />
DRP073<br />
SECTION 2.26
Pull Up Banners<br />
Range of roll up stands to<br />
suit your budget. Single sided<br />
graphics, double sided graphics &<br />
linked banners available<br />
DRP046<br />
Tabletop Stands<br />
Light weight aluminium framed<br />
table top & pop up stands.<br />
Full colour graphics makes them<br />
ideal for exhibitions & events<br />
DRP074<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
Permanent Product POS Stands<br />
10Mm fibre board permanent display piece.<br />
Can be fully customised on sides<br />
DRP076<br />
SECTION 2.28
Vibo Charts<br />
Full colour cling charts that allows<br />
full colour on the front & the back<br />
adhesive side. Can be die cut to any<br />
shape or size<br />
DRP076<br />
Shelf Talkers<br />
Full Colour Shelf Talkers Cut To<br />
Any Size or Shape.<br />
Create a 3-D Shelf Talker or<br />
simply a 2-D flat image and see<br />
the quality, detail and accuracy<br />
that ensures your product stands<br />
out on the shelf<br />
DRP077<br />
reminderitems@brandaddition.com<br />
Tel: +353 (1) 429 2600
eminderitems@brandaddition.com<br />
Manchester<br />
Broadway<br />
Trafford Wharf Road<br />
Manchester<br />
M17 1DD<br />
Tel: +44 (0) 845 266 6616<br />
manchester@brandaddition.com<br />
London<br />
Salamanca Square<br />
9 Albert Embankment<br />
London<br />
SE1 7SP<br />
Tel: +44 (0) 20 7793 2900<br />
london@brandaddition.com<br />
Dublin<br />
Unit G2 Calmount Business Park,<br />
Ballymount,<br />
Dublin 12,<br />
Ireland<br />
Tel: +353 (1) 429 2600<br />
dublin@brandaddition.com<br />
Hagen<br />
Heydastrasse 13-15,<br />
D-58093 Hagen,<br />
Germany<br />
+49 (0) 2331 9597 0<br />
hagen@brandaddition.com<br />
Kowloon<br />
16/F, Enterprise Square,<br />
Tower 3, 9 Sheung Yuet Road,<br />
Kowloon Bay, Kowloon,<br />
Hong Kong<br />
+852 2301 3082<br />
anita.wong@brandadditionhk.com<br />
Coming Soon<br />
Russia<br />
Turkey<br />
China<br />
www.brandaddition.com
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