Technical Manual KS Ultimate

TECHNICAL MANUAL

CONTENTS
From KeraStraight’s Brazilian
Laboratories to Great Britain
and the world, KeraStraight
has set the benchmark in
the industry for beautifully
conditioned, frizz free hair.
Created by hairdresser, salon
owner and entrepreneur, Jez
Barnett, the KeraStraight brand
was introduced to the market
in 2009 and has evolved into
a range of world leading insalon
treatments and products
that answer the needs of
hairdressers and the dreams
of clients.
The Transformation 2
The Consultation 3
The Science 4
The KeraStraight Advantages 5
KS Ultimate & Colour 7
KS Ultimate Step by Step 8
KeraStraight Intense Boost 12
Intense Boost Step by Step 13
KeraStraight Products 14
KeraStraight Maintenance 15
Ultimate Oil 16
KS Style 17
FAQs 19
Troubleshooting 20
Build Big Business 21
1

WHAT IS KERASTRAIGHT?
KeraStraight is a semi-permanent hair repair, straightening and smoothing system that transforms
dry, damaged or unruly hair into stronger, straighter, repaired hair that’s easy to maintain and feels
incredible.
WHAT IS INTENSE BOOST?
A fast in-salon service that gives intensive conditioning and repair to the hair in just 30 minutes that
lasts up to 30 days.
THE TRANSFORMATION
2

THE CONSULTATION
We start with a simple phrase “Tell me about your hair”. Clients will then share
the issues they have with their hair which lead to KeraStraight or Intense Boost
being the answer.
PROBLEM
SOLUTION
• Hard to manage / Unmanageable
Easy to manage
• Takes too long
Time saving
• Dry
Repaired
• Damaged
Healthy / Repaired
• Weak
Strong
• Frizzy
Smooth
3

THE SCIENCE
WHY & HOW
KERASTRAIGHT WORKS
The hair’s natural composition is mainly
Keratin, a protein containing 16 different Amino
Acids that repeat and interact.
Amino acids are critical and serve as the
building blocks for proteins. With KeraStraight,
the amino acid Cysteine is added to the
existing protein molecules to form a semipermanent
patch across the hair’s inner
structure to create a new shape.
KeraStraight Treatments do not contain any
chemical ingredients that structurally alter or
damage the hair.
KERASTRAIGHT
KEY INGREDIENTS
CARBOCYSTEINE
a low pH protein derived from
the amino acid Cysteine.
KERATIN
the main protein in hair
which provides strength
and resilience, comprising
of 16 amino acids.
UREA
a synthesised moisturiser
and humectant that
allows Keratin to be
softened and transformed
into a new shape.
KS COMPLEX
protects against
environmental stresses
and locks in the treatment
with added shine and
moisture whilst providing an
immediate super-light feeling.
HEALTH & SAFETY
Health and Safety is at the forefront of all of our
products and all KeraStraight’s ingredients are
rigorously sourced and tested for compliance
and best performance.
Our scientists are continuous in their efforts
to ensure that not only do we have the best
product but that we are pro-active in finding
solutions for the future that provide unrivalled
results for our business partners and clients,
setting the standard for the industry.
INTENSE BOOST
KEY INGREDIENTS
HYDROLYSED WHEAT PROTEIN
creates soft, malleable
strength.
PALMEIRA TUCUMA
Brazilian Palm Fibre which
re-hydrates without weight.
4

THE KERASTRAIGHT ADVANTAGES
1
UNIVERSAL FOR ALL HAIR TYPES
KeraStraight KS Ultimate is suitable for all hair types. Utilise the
Application Matrix to personalise the service.
2
HEALTH & SAFETY CERTIFIED
All KeraStraight treatments are certified free from aldehyde and
formaldehyde both in formula and vapour prior to launch.
3
LOW PH PROTEIN
KeraStraight uses Carbocysteine technology to repair, straighten
and smooth to the very last tip.
STRAIGHTENING & STRENGTHENING - HOW THE HAIR BEHAVES
REPAIR & SOFTENING - HOW THE HAIR FEELS
PERSONALISING THE SERVICE
The KeraStraight service can be personalised to each client by adapting the following 3 areas
• The Timings
• The Passes of the Irons
• The Temperature of the Irons
5
The Application Matrix on the back page sets out a fantastic guide, but by adjusting the 3
areas above allows a hairstylist to design a personalised service for their clients.

5
VAPOUR CAPTURE TECHNOLOGY
Enzymes capture the molecules in the vapour making the treatment pleasant for client and
hairdresser.
6
RESULTS LAST UP TO 4 MONTHS
Depends on hair type, lasting longest on more porous hair.
Maintaining the treatment with KeraStraight Straight Maintain Shampoo and Conditioner will
maximise the benefits and longevity of the treatment.
7
CAN BE COLOURED 2 DAYS EITHER SIDE
General rules:
• When lightening the hair, colour 2 days before KeraStraight
• If adding colour wait 2 days after KeraStraight
8
REDUCES STYLING TIME & REMOVES FRIZZ
KeraStraight’s combination of proteins, emollients and advanced polymers create a positive
charge providing easier control.
9
TIME SAVING
The KeraStraight KS Ultimate Treatment process saves
salon time and increases profit.
6

KS ULTIMATE & COLOUR
COLOUR FADE
With extremely porous hair, certain colour categories may occasionally reduce from the hair in terms
of tone and intensity.
If at any point during the ironing process you notice the colour fading, immediately reduce the irons
temperature. Do not reduce below 180°C/355°F.
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THE COLOUR CAN BE REFRESHED ON THE SAME DAY WITH A TRUE (NON
OXIDISING) SEMI-PERMANENT COLOUR BATH, OR YOU CAN USE ANY COLOUR
AFTER 2 DAYS
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WITH
VERY LIGHT HIGHLIGHTS AND NATURAL WHITE HAIR, DO NOT USE THE
STRAIGHTENING IRONS ABOVE 190°C/375°F
THE NATURAL YELLOWISH PIGMENT FROM THE PROTEIN
AND KERATIN MAY BE ABSORBED INTO THE HAIR
7

KS ULTIMATE STEP BY STEP
PREPARATION
1
2
Gently cleanse the hair twice with
KeraStraight Pre-Treatment Cleanser to
open up the hair cuticles and soften the hair
in readiness for the treatment.
The second shampoo should be left on for
up to 5 minutes for normal, very curly, virgin
and resistant hair types and covered with a
cap.
Apply Pre-Treatment Spray Plus on to
towel-dried hair. Spray through in sections
(starting at the nape) and comb through.
Concentrate on the most porous areas.
APPLICATION
3
Starting at the nape, apply KS Ultimate in 2-3cm sections, close to the root, but not onto it and
continue through to the ends. Ensure all hair is kept damp during the sink-in time by covering
with a plastic cap.
8

TREATMENT SINK-IN TIME
30 minutes for very porous and fragile hair.
45 minutes for normal, very curly, resistant and virgin hair types.
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CHECK VERY POROUS HAIR THROUGHOUT THE
SINK-IN TIME TO ENSURE THE HAIR REMAINS DAMP
RINSING
4
Rinse hair for 10-20 seconds, do not shampoo (rinse
white and very blonde hair for an extra minute).
Gently squeeze the excess moisture from the hair and
apply Moisture Lock, comb through and leave for 2
minutes.
Rinse for 20-30 seconds.
DRYING & IRONING
5
6
Blow dry hair 100%. Brushes, high heat and a nozzle may
all be used at this stage. We recommend that the hair is
blast dried before finishing with a brush to best prepare
the hair for ironing.
Iron hair slowly in 2-3cm sections using the KS
EasyComb and KeraStraight Titanium Irons. For the
first pass, iron the hair from roots to ends in one smooth
motion to create the seal. Allow each section to cool
for 2 seconds before continuing ironing (utilising the
EasyComb) for the required amount of passes. See the
Application Matrix for the recommended heat setting
and number of passes. Reduce the temperature and the
amount of passes on weak or fragile ends.
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KS ULTIMATE SHOULD BE IRONED SLOWLY TO MAXIMISE THE PENETRATION AND
STABILITY OF THE TREATMENT. GREATER LEVELS OF SHINE WILL BE NOTICEABLE
WITH SLOWER PASSES.
9

Iron Temperature
Highly Porous, White
or Grey
180-190 °C
355-375 °F
Normal, Coloured, Dry
or Damaged
200-210 °C
390-410 °F
Resistant, Very Curly,
Afro or Virgin
220-230 °C
430-450 °F
Passes with Iron 4-6 6-7 7-10
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CHOOSE THE CORRECT TEMPERATURE FOR THE IRONS BASED ON THE HAIR’S
CONDITION PRIOR TO THE START OF THE KS ULTIMATE TREATMENT
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ALWAYS FOLLOW THE IRONS THROUGH WITH THE EASYCOMB TO ENSURE
MAXIMUM REPAIR TO THE ENDS AND A BEAUTIFUL SEALED FINISH
For an ultimate final pass, iron the hair once at 180°C / 355°F in large sections. This will create a
final seal to any weak ends, leaving the hair looking and feeling absolutely gorgeous.
For the ultimate finish, apply 1 drop of KeraStraight Ultimate Oil to calm any flyaway hair and to
create the ultimate KeraStraight finish.
The result is beautifully conditioned, easy to manage,
healthy and shiny hair.
1ST WASH / FINAL STEPS
7
Hair can be shampooed from 30 minutes.
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HAIR
WILL NEED TO BE SHAMPOOED
PRIOR TO NEXT COLOURING
Always rinse for 3 - 5 minutes before first shampoo.
Shampoo using Straight Maintain Shampoo and condition with either Straight Maintain
Conditioner, Moisture Mask or Protein Mask which all contain KS Complex to maximise the
benefits and longevity of the treatment.
Style as required.
10

KERASTRAIGHT INTENSE BOOST
An exciting and revolutionary in-salon treatment service to delight all clients. Intense Boost utilises
KeraStraight’s ground breaking Protein Mask and Moisture Mask designed to smooth and renew
hair from the inside out.
Each has been formulated using the same world leading protein technology as the professional salon
KeraStraight Treatment to ensure your client’s hair is in the optimum condition. Intense Boost rebuilds
what the hair lacks and locks in moisture and strength for up to 30 days.
Intense Boost Masks are quick and easy to apply, activate with just a hairdryer and the benefits last
up to 30 days.
THE POPCORN EFFECT
Wheat Proteins - build in Cortex as hair dries 100%
MOISTURE BOOST
• Moisture Without Weight
PROTEIN BOOST
• Flexible / Malleable Proteins
QUICK FIX
• Fast Simple Application - 30 Mins
• Long Lasting - 30 Days
• Heat Activated In-Salon Service
FOR ALL YOUR CLIENTS
• Introduction to KeraStraight
• Prolongs KeraStraight
• Perfect immediately after a colour service
12

INTENSE BOOST STEP BY STEP
CLEANSE
Cleanse twice with KeraStraight Pre-Treatment
Cleanser (do not use Pre-Treatment Cleanser on
recent KeraStraight, bright colours or immediately
after colour)
TREAT
Apply the treatment mask in 2.5cm/1 inch
sections and massage through each section
before combing through.
Comb through.
DRY
Dry 100% using a hood dryer or hand dryer
(medium heat).
RINSE
Rinse thoroughly.
THE RESULT
Beautifully conditioned, healthy & shiny, luxurious
hair. Lasts up to 30 days.
NEW ULTIMATE BOOST UPGRADE
Delivers even greater repair, strength & hydration
You can now upgrade to an Ultimate Boost by ironing in the treatment once dry. These extra steps will
take a bit longer so we recommend charging slightly more.
EXTRA STEPS
13
Complete the drying stage by quickly blow drying sections with the help of a paddle brush, to
guarantee all hair is 100% dry.
Iron the hair in 2-3cm sections at 180°C/355°F. Create one smooth pass, let the section cool for 2
seconds, then iron twice more. Rinse thoroughly once all the hair has been ironed.
Result - greater repair & strength and even happier clients.

KERASTRAIGHT PRODUCTS
PRE-TREATMENT CLEANSER
• First Step of Treatment
• Opens the Cuticle and Softens the Hair
PRE-TREATMENT SPRAY PLUS
• Regulates the Moisture / Protein Balance
• Makes Treatment Quicker, Easier and More
Cost Effective
MOISTURE LOCK
• Locks in Moisture Without Barrier
• Low pH of 2.5
KERASTRAIGHT TITANIUM IRON
• Titanium Plates for Smoother Ironing
• Variable Temperature up to 230°C / 450°F
EASYCOMB
• Protects Fine Hair
• Creates Tension for Coarse Hair
14

KERASTRAIGHT MAINTENANCE
STRAIGHT MAINTAIN SHAMPOO
• Sulphate and Sodium Chloride free (Sodium Chloride strips
Keratin from the hair and shortens the life of the treatment)
• Contains KS Complex to maximise the longevity of the treatment
• Essential Homecare
STRAIGHT MAINTAIN CONDITIONER
• Leaves hair soft and shiny
• Contains KS Complex to maximise the longevity of the treatment
• Low pH
KERASTRAIGHT PROTEIN MASK
Contains low weight proteins to form a protein net that
rebuilds the hair’s strength.
KERASTRAIGHT MOISTURE MASK
Contains Palmeira Tucuma, a Brazilian palm fibre and
Carob Bean extract to act as a humectant to radically
improve smoothness and moisture levels in the hair.
Mask Application: Apply and leave on for 5 minutes, once
a week, for ongoing strengthening, repairing and hydrating benefits.
KERASTRAIGHT PROTECT
Protects against...
• UVA/UVB
(up to 8 times natural protection)
• Salt Water
• Chlorine
15

ULTIMATE OIL
KeraStraight Ultimate Oil is an advanced blend of 9 specially chosen oils, which
provides intense nourishment to transform and repair hair inside and out.
Ultimate Oil’s non-greasy, lightweight formula absorbs easily into the hair to protect
and strengthen, leaving all hair types ultra-smooth, shiny and frizz free.
RECOMMENDED USE
Apply a small amount to damp hair prior to blow-drying.
Ultimate Oil can also be used on dry hair to tame flyaway hair and control frizz.
9 SUPER OILS,
4 MAJOR BENEFITS
REPLENISHING & NOURISHING
Argan Oil & Coconut Oil
LIGHTWEIGHT MOISTURE
Jojoba Oil & Avocado Oil
SEAL & SHINE
Macadamia Oil & Olive Oil
STRENGTH & FULLNESS
Linseed Oil, Sunflower Oil &
Wheat Germ Oil
16

KS STYLE
KS CARE & PROTECT COMPLEX
The foundation of the KS Style range - KS Care & Protect
Complex is an exclusive, heat activated trilogy of wheat based
proteins and advanced polymers that penetrate the cortex to
fortify and rebuild as well as re-enforcing the cuticle to provide
repair and enhanced shine.
The Popcorn Effect - Wheat Proteins - build in Cortex as hair
dries 100%
BENEFITS
• Heat activated conditioning & thermal
protection
• Increased hair strength
• Seals & repairs cuticle
• Enhanced shine & hydration
MOISTURE MIST
250ml / 8.5oz
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Leave-in Conditioning &
Styling Spray
Lightweight Moisture
Excellent Detangling
Spray & Cutting Lotion
Spray close for concentration
and from 6 inches for a lighter
feel.
Apply to towel dried hair and
comb through.
Style as required.
17

RESCUE CRÈME
120ml / 4oz
ROOT LIFT SPRAY
GEL
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Repairs Hair Damage
250ml / 8.5oz
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Seals Split & Broken
Ends
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Versatile Lift & Support
For Long Lasting Volume
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Locks In & Increases
Moisture Retention
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Zero Flaking & Hold
Without Stiffness
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Leaves Hair Looking
& Feeling Dramatically
Repaired
Work through a small amount
to pre shampooed and towel
dried hair, concentrating on
ends.
Style as required.
Spray close for concentration
and from 6 inches for a lighter
feel. Apply to towel dried hair
and comb through.
Style as required.
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Spray onto dry hair and
restyle to build strength,
body and hold.
HEAT PROTECTION
SPRAY
250ml / 8.5oz
GLOSSING
TEXTURE CRÈME
100ml / 3.5oz
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Heat Activated, Thermal
Protection Barrier
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Reduces Frizz & Add
Gives Brilliant Shine
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Protects Hair From The
Harmful Effects Of Styling
Tools
Locks In Moisture
Can be used prior to blow dry by
spraying on towel dried hair.
Lightly spray on dry hair before
using flat iron or any other heated
styling tool.
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Builds Texture & Strength
Apply post blow dry to calm
frizzy or fly-away hair.
Can be used any time for
extra softness, shine and
control.
Add heat once applied to
dry hair to build strength &
texture.
Refresh a style with light spray
and re-dry.
18

FAQS
What makes KeraStraight the first choice over
alternative treatments?
Our products are designed by hairdressers who
understand the needs of both salons and the
clients. It also has the endorsement of some of the
greatest award winning hairdressers who value the
KeraStraight treatment range as not only providing the
ultimate results but also in the fact that KeraStraight
is completely and certifiably safe for the user and
consumer.
Is KeraStraight a permanent hair straightener?
No, KeraStraight is based on the hairs natural proteins
and will gradually fade from the hair.
Can KeraStraight be applied on pre-treated or
coloured hair?
Yes, KeraStraight can be applied to all hair types
including highlighted, bleached, coloured and also
on hair that has had no history of chemical services
(virgin hair).
When can I colour my hair if I want to have a
KeraStraight?
Hair can be coloured either 2 days before the service
or alternatively 2 days after. It is usually best to
highlight prior and full head colour after the treatment.
Can KeraStraight be applied on hair that has
been permed, chemically straightened or
relaxed?
YES, our treatments can be used on any hair type that
has had previous chemical services. Leave 30 days
after a KeraStraight Treatment before applying a perm
or chemical straightening service.
Will KeraStraight work on very curly and Afro-
Caribbean hair?
YES, KeraStraight is extremely effective on Afro-
Caribbean hair.
How long does KeraStraight keep the hair
straightened, smoothed and repaired?
The benefits will last in the hair for a period of up to
4 months depending on the hair type. On hair that
has had previous chemical services the results are
more dramatic and last longer. With hair types that are
natural with no chemical service history, the results are
better and last longer after subsequent treatments.
How long does the service process take?
2.5 - 3 hours, but there is a 30-45 minute sink-in time,
so another client can be looked after in that time.
When can I shampoo my hair after a
KeraStraight treatment?
Once the service is complete you can shampoo
and treat your hair as normal after just 30 minutes,
although most clients will choose to shampoo
themselves at home.
If I am pregnant or breast-feeding can I safely
have a KeraStraight Treatment?
Yes, KeraStraight treatments are completely safe to
use during pregnancy and while breast-feeding.
When am I able to have a KeraStraight
Treatment again after the first application?
KeraStraight should last between 2 and 4 months, but
can be re-applied after 30 days.
What after care is recommended to ensure
best possible results are maintained?
KeraStraight recommends using only the KeraStraight
Straight Maintain Shampoo and Conditioner. These
products are sodium chloride and sulphate free and
have been developed to maximise the longevity of the
KeraStraight Treatment. They also contain our special
KS Complex to support and maintain your treatment
and protect against daily environmental stresses.
How long can a KeraStraight treatment bottle
be kept for once opened?
Once opened you must use within one month,
providing the lid is sealed back tightly.
19

TROUBLESHOOTING
ENDS DRY / FRIZZY
Reason Solution Prevention/Solution
Hair was too dry to start Intense Boost to balance Do not over-dry, just gently removing
excess water
Not enough treatment applied Intense Boost to balance Always check & re-dampen any dry
areas with Pre-Treatment Spray Plus or
KS Ultimate
Treatment allowed to dry out Intense Boost to balance Always check & re-dampen any dry
areas with Pre-Treatment Spray Plus or
KS Ultimate. Cover with plastic cap
Wrong iron temperature Intense Boost to balance Use digitally controlled KeraStraight
Titanium Iron
Ends not protected once heated Intense Boost to balance Use EasyComb to protect ends
Ends not ironed smoothly Intense Boost to balance Always do one perfect 1st pass to seal
the treatment into the hair
Ends over ironed Intense Boost to balance Iron more fragile areas less and/or
lower the heat
HAIR IS NOT STRAIGHTENED / SMOOTHED
Reason Solution Prevention
Not enough treatment applied Intense Boost or re-treat after 30 days Always check & re-dampen any dry
areas with Pre-Treatment Spray Plus or
KS Ultimate
Under ironed Intense Boost or re-treat after 30 days Refer to Application Matrix
Irons used at the wrong temperature Intense Boost or re-treat after 30 days Refer to Application Matrix
Lack of tension Intense Boost or re-treat after 30 days Use EasyComb
Ironed too quickly Intense Boost or re-treat after 30 days Always iron slowly
YELLOWING OF WHITE OR BLONDE HAIR
Reason Solution Prevention
Wrong temperature used
COLOUR FADED
Colour correction, starting with toning
shampoo toner or powder bleach and
water
Iron at 180-190°C / 355-375°F
Reason Solution Prevention
Wrong temperature used Recolour after 2 days Reduce temperature of iron
Pre-Treatment Cleanser left on colour
vulnerable hair
Recolour after 2 days
DO NOT leave Pre-Treatment Cleanser
on colour vulnerable hair
20

BUILD BIG BUSINESS
With KeraStraight & Intense Boost being suitable for over 80% of your clients and with some salons
reporting KeraStraight & Intense Boost bring in over 20% of their technical services, we have put
together your essential guide to building big business with our treatments.
LET PEOPLE KNOW
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Displays
Website
Social media
Leaflets - reception & work stations
Retail shelves
Client launch
Create opportunities from every
consultation
CONSULTATIONS
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“Tell me about your hair”
How often do you have “good hair days”?
Are you looking to grow your hair?
Let your clients know that they will need to take the
homecare with them at this stage.
TEAM INVOLVEMENT
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Team launch
Are your team wearing KeraStraight
Target and incentivise
Share success stories
21

KS ULTIMATE - EASY, BUT ESSENTIAL STEPS
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Keep the hair damp with KS Ultimate during the sink-in time
Create the seal with a perfect 1st pass and allow to cool for 2 seconds
Iron slowly in 2-3cm sections
Always follow through with the EasyComb to ensure the ends are
sealed
FOLLOWING UP
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Offer the choice of 250ml/8oz & 500ml/16oz sizes of Straight Maintain
Shampoo & Conditioner
Pre-book their next appointment
Offer an Intense Boost treatment to boost their KeraStraight after 2-3 months
Don’t forget Intense Boost and KS Style are for all clients and make a great
introduction to KeraStraight.
22

APPLICATION MATRIX
Highly Porous Normal Resistant
White Coloured Very Curly
Grey Dry or Damaged Afro or Virgin
Pre-Treatment Cleanser Leave On (minutes) 0 5 5
Treatment ‘Sink In’ (minutes) 30 45 45
Iron Temperature 180-190 °C 200-210 °C 220-230 °C
Reduce temperature on weak ends 355-375 °F 390-410 °F 430-450 °F
Passes with Iron
2-3cm wide sections 4-6 6-7 7-10
Reduce passes on weak ends
TR012 Technical Manual KS Ultimate