26.05.2015 Views

Business Card: 6 Important Elements For A Successful Design

In a business perspective, business cards are very important especially that it is a direct marketing tool. In connection to this, creating a business design needs thorough thinking and planning to ensure that it would be a successful one. This is why it is important to follow and include the six important elements for a successful design. Given this, your business or company will have a more professional business cards that people would remember.

In a business perspective, business cards are very important especially that it is a direct marketing tool. In connection to this, creating a business design needs thorough thinking and planning to ensure that it would be a successful one. This is why it is important to follow and include the six important elements for a successful design. Given this, your business or company will have a more professional business cards that people would remember.

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<strong>Business</strong> <strong>Card</strong>: 6<br />

<strong>Important</strong> <strong>Elements</strong><br />

<strong>For</strong> A <strong>Successful</strong><br />

<strong>Design</strong>


<strong>Business</strong> cards are very crucial in a business perspective as well as<br />

for industrial and personal perspective. It is used as a direct<br />

marketing tool that could help build a venue for success and<br />

develop a relationship among other companies or businesses. It is<br />

an essential part of your self-introduction whenever you apply for<br />

a job, build a partnership with others, networking events,<br />

business travels as well as promoting your own products or<br />

services. A palm-sized business card could be of great benefit to<br />

everyone in this industry which is why it is important that you<br />

have to make sure that your design is successful and professional.


Your business card bears the promise of your business or your<br />

company. Hence, you should make sure that everything or all<br />

pertinent information is included in your card. Once your card<br />

lacks a single information, it beats the purpose why you have it<br />

on the first place. Before you even design and print a business<br />

card, there are key elements that you have to consider in order<br />

to achieve a successful business card. So, while contemplating<br />

and planning for your business card, here are the six important<br />

elements that you have to apply to achieve your business goals.


1. Relevance<br />

Your business card is your professional representation of<br />

your business or industry, which is why it is important that<br />

you design your business card appropriately. You have to<br />

mirror the industry or the products and services that your<br />

business offers and make sure that your cards represent a<br />

relevant design to the industry at hand.


2. Visual Appeal<br />

A business card needs to be eye-catching and creative as<br />

well. It has to be memorable and attractive to your<br />

audience because it bears the overall image of your<br />

business or company. Given this, you can leave a solid<br />

impression to those people whom you’ve shared a<br />

conversation with and handed over your business card.


3. Creative Logo<br />

In every business card, there should be a logo included.<br />

<strong>For</strong> this, you have to create a successful and creative logo<br />

design to be used not only for advertising materials but as<br />

well as your business card. <strong>Design</strong> your own logo or hire a<br />

professional designer to do it but don’t use clip art or stock<br />

photos. A timeless and successful logo could give you an<br />

edge among others.


4. Simplicity<br />

Keep it simple. That’s the main rule that you have to<br />

observe and use for your business cards. Create clutterfree<br />

and simple design by not using too much graphics.<br />

Avoid using too much colors, as much as possible use only<br />

one or two, and use a font that is easily legible. A clean<br />

and simple business card is a great marketing material to<br />

promote your business.


5. Contact Information<br />

Include all important contact information in your business<br />

card such as: your name, your title, the company name,<br />

the company address, your phone number, your fax<br />

number, your email address, and the company website<br />

address. Make sure to put updated information and don’t<br />

use old ones to ensure that people will be able to reach<br />

you anytime and anywhere.


6. Special Features<br />

Another important thing you have to consider in your<br />

business card are special features such as QR codes and<br />

the type of paper or other materials you will use for your<br />

business card. Nowadays, most people are including QR<br />

codes in their business cards in order for people to easily<br />

navigate their site by scanning the code. You can also<br />

maximize the space at the back for additional information<br />

such as social media sites.


Implementing all these key elements could help you create<br />

a professional business card that’s worth handing over to<br />

every person you meet. To help you out in the layout and<br />

design, there are various software, resources and tools<br />

that you can use for a customized business card and avoid<br />

copying or downloading stock photos for your image. Start<br />

with a good concept and sketch your design. Once done,<br />

you could already start making your business card. Your<br />

palm-sized business card could take you a very long way<br />

and before you know it, you’re already where you want<br />

your business to be.

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