nov2012

The Biggest Creative & Digital Festival
COMING SOON
April 2013

THE
EDITOR’S
letter.
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It’s hard to believe that with this issue, LocalBrand.co.id officially turns one! It’s as
. + . + . + . + . + . + . if + just . + yesterday . + . + . we + threw . + . a + Soft . + Launching . + . + . + Party . + at . + KOI . + Kemang . + . + and . + published . + . + . + . + . + . + . + . + .
our first E-Magazine, the Local Issue. It’s been a huge undertaking for LocalBrand.
. + . + . + . + . + . + . co.id + . + and . + we’ve . + . done + . many + . + (fashion) . + . + . editorial + . + . photos + . + with . + . more + . + than . + twenty . + . + lo.
+ . + . + . + . + . + .
cal talents, including photographers, models, stylists, and make up artists in the last
. + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .
eleven months. In other words, we’ve been making a local community here which aim
. + . + . + . + . + to . + empower . + . + local . + . talents. + . + . By + this . + Anniversary . + . + . + . Issue, + . + LocalBrand.co.id . + . + . + . + wants . + . to + show . + . + . + . + . + . + . + .
you how damn good our local talents are. So we gathered them all once again in order to
. + . + . + . + . + make . + . one + . special + . + . printed + . + issue, . + . which + . + brings . + . a + brand . + . new + . concept + . + . that + . requires + . + . editorial + . + . + . + . + . + . + . + .
photos by six amazing photographers. After twelve stunning issues, there’s nothing we
. + . + . + . + . + . + . + . + can . + say, . + except . + . thank + . + you. . + Abundant . + . + . thanks + . + to . + all . of + our . + readers. . + . + . + . + . + . + . + . + . + . + .
And big kudos to the LocalTalent.co.id team that have devoted their talent, time, and
. + . + . + . + . + effort . + . to + make . + . this + . issue + . + happen. . + . + More . + than . + . anything, + . + . we’ve + . + enjoyed . + . + the . + privilege . + . + of . + be.
+ . + . + . + . + . + .
ing a marketplace for Indonesian Local Brands. It’s been an honor. We love you all and
. + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .
congratulations to all of us. So, raise your glass and join us in a toast!
LocalBrand.co.id - Live Simply!
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Cheers,
. + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .
Dwimayu Budinastiti
. + . + . + . + . + . + . + . + . + . + . + . + . + . Editor + . + in . + Chief . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .
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CONTRIBUTO
CONTRIBU-
TOR
Raja Siregar
PHOTOGRAPHER
His current activity as a freelancer photographer
doesn’t hinder him from fulfilling his
passion for traveling. Aside of that, he is also
passionate to talk about automotive, technology
and of course his love for art and photography.
There is no man on earth that has
inspired him yet, but movies have a big influence
to his life. His very first time working as
a professional photographer was in Elle.
REITA DEVITA
PHOTOGRAPHER
Reita Devita, 21, has a huge interest in fashion
photography. During her rush days for
collage stuff as a graphic designer student in
Multimedia Nusantara University, she spent
most of her time by making handicrafts with
her sister. They created a jewelry line named
Leaaf, which combines stones, steels, and
ropes into great looking accessories. She has
contributed to numerous model agencies in
creating models portfolio.
Muse : “Jasper Abels! He has a simpleness.
I can see the mood in every photos he captured.
TALISA DWIYANI
PHOTOGRAPHER
Talisa Dwiyani, 22, studies Architecture in University of Indonesia.
She loves travelling a lot. 2012 is an adventurous year
for her as she travelled to China in February, Korea in July,
and accepted an internship offer in Osaka - Japan for upcoming
April-June. She began with architecture photography while
travelling and turned it into fashion photography recently. Her
interest in yoga, art, and culture have shaped her
photos feature.
Muse : “Dalai Lama because his encourage and understanding
peace and happiness are ultimate for humanity.”
REZA PRASETYA
PHOTOGRAPHER
Quite a unique person is Reza, we can say, as a freelance photographer
whose hobby is daydreaming. He works as an inhouse
photographer for an independent company here in Jakarta.
He can be easily caught in a conversation of fashion.
His love of what is called “psychedelic art” helps him to shape
his ideas.
Muse: “Audrey Hepburn”

4
THE EDITOR’S
LETTER
24
LOCAL’S
STYLE GUIDE
WOMEN
62
LOCAL’S
STYLE GUIDE
MEN
.CONTENTS.
5
CONTRIBUTOR
30
PLASTIC DOLL
Photographer Reita Devita
58
BRAND
FEATURED:
SELLITOES
ANNIVERSARY ISSUE
8
SERENITY
Photographer Raja Siregar
52
QUITE
LITTLE VOICES
Photographer Reza Prasetya
16
LOCAL’S
PICKS
18
SHE’S GOT A
TICKET TO RIDE
Photographer Agung Mahendra
38
BRAND
FEATURED:
JUNKIEE 41
46
VECTOR 00:/
Photographer Talisha Dwiyani
SECOND SELF
Photograph Krishna Pradana
06
LOCAL’S CREW
EDITOR IN CHIEF
Dwimayu Budinastiti
GRAPHIC DESIGNER
Krishna Pradana
PHOTOGRAPHER
Putra Agung Mahendra
Reilly Mardino
PHOTO EDITOR
Dimas Agung Nalendra
FASHION STYLIST
Arafina Nastiti
Karina Damayanti
Aisya Putri
MODEL
Pevita Pearce
PHOTOGRAPHER
Raja Siregar
STYLIST
Dwimayu Budinastiti
ASSISTANT STYLIST
Arafina Nastiti
LOCATION
Rumah 45 Mampang Prapatan,
Jakarta Selatan, Indonesia
LocalBrand.co.id Magazine
is published by
PT. Local Intech Solution
Jl. Haji Salim II No. 54 RT 001 / RW 015
Kel. Gandaria Utara, Kec. Kebayoran Baru,
Jakarta Selatan - 12140
Phone. (021) 3025 3333
Follow us on
Twitter : @LocalBrandID
Facebook : LocalBrand.co.id
Contact us
Blackberry PIN 2678783D
+62 858 3015 3333
support@localbrand.co.id
www.localbrand.co.id
COVER STORY
Copyright
Localbrand.co.id Magazine c 2012 the authors and photographers. Reproduction without permission is prohibited.
SPECIAL THANKS TO
Sayed Muhammad, Radhian Nur Auliya, Filia Dewi Arga, Bella Larasati, Azis, Raja Siregar, Pevita Pearce, Melissa
Pratiwi, Alida Shahab, Deavy Anggita, Shella Pratiwi, Dewina Aprianasari, Tiksa Grahita, Kosa Lazawardi,
Talisa Dwiyani, Catherine Viriya, Reita devita, Apsy Suryodibroto, Reza Prasetya, Namira Adzani, Parveen Mahaputra,
Rebecca Billina, Velda Anabela, Jordan M, Imes Aryanda, Riri Munaf, Keisha Lalita, Harriz Jati, Oscar Erdiansyah,
Shakti Siddarta, Alfina Narang, Sime Hutabarat, Tatiana Anggita

SERENITY
PHOTOGRAPHER RAJA SIREGAR
MODEL PEVITA PEARCE
STYLING DWIMAYU BUDINASTITI
STYLING ASSISTANT ARAFINA NASTITI
MAKE UP MELISSA PRATIWI
ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID
Caroline TOP by AQUAMARINE 320.000 IDR | Lacrymose Cape Red by MAGISTUS 185.000 IDR
Bowie Blue Short by LASHKA 189.000 IDR | Heart Platform by ARGYLE & OXFORD 385.000 IDR

Left
Camel Sharp Blazer
by RETAIL THERAPY 325.000 IDR
Big Pocket Dirt Gold
by HIS DAUGHTER 249.000 IDR
Right
Eleanor Jacket
by LASHKA 325.000 IDR
Ocean Waves Sleep Wear Set
by NIKICIO 599.000 IDR
Grey Glitter Pants
by ARGYLE & OXFORD 275.000 IDR

COCOON Outer Autumn
Mix HIS DAUGHTER 225.000 IDR
Egypt Necklace by BLANCVIE100.000 IDR
Purple Dress by LE PEEP 225.000 IDR
Half Tank Green
by HIS DAUGHTER 249.000 IDR
Two Sides Rose/Kisses Skirt
by T(L)BM 175.000 IDR
Barefeet Platform Sandal
by ARGYLE & OXFORD 475.000 IDR

Michelle Top2 by LASHKA225.000 IDR
Orange Floral Blazer by BELLE AND BOLD255.000 IDR
Two Sides Mocha/Tie Dye Skirt by T(L)BM 175.000 IDR
Acadia by ALLURA185.000 IDR
Navy Shirt by IMPROMPTU 238.000 IDR
Two Sides Peach/Tie Dye Skirt by T(L)BM 175.000 IDR
Maddy by ALLURA 80.000 IDR

Secret Clutch ODEONI
799,000 IDR
Zumba Strawlid QLUE BAGS
825.000 IDR
Reverse Experience Brown REVERSE
395.000 IDR
Tera Brown CATHA BAG
1.975.000 IDR
LOCAL’S Picks
HER BAG
EA Red CENIK RENIK
120,000 IDR
Kana Greem CATHA BAG
850.000 IDR
Imperial Clutch ODEONI
799.000 IDR
Maansa Black CATHA BAG
1.680.000 IDR
Lalita CATHA BAG
820,000 IDR
Cameli CATHA BAG
745.000 IDR
Brownie QLUE BAGS
295.000 IDR
Reverse Classic 2 Pink REVERSE
435.000 IDR
Indochine ODEONI
98.000 IDR
Bronze Black Layer BLANCVIE
79.000 IDR
Beige Rodeo CHICKHORSE
95.000 IDR
Triangle CHAIN REACTION
115.000 IDR
LOCAL’S Picks
HER NECKLACE
Bohemian Triple Candle HURRYCANE
140.000 IDR
DMT MITHRAS
180.000 IDR
Peacecatcher MITHRAS
180.000 IDR
Sunny Peacock CHICKHORSE
95.000 IDR
BO14 CHAIN REACTION
99.000 IDR
Aztec CHICKHORSE
100.000 IDR
Yellow Reindeer GREEDY SASSY
100.000 IDR
Lynette LEAAF
90.000 IDR
16 17

SHELLA PRATIWI : Yellow V-Sleeve GREY AREA 155.000 IDR | Two Sides Mid-Night-
Geometryc Skirt T(L)BM 175.000 IDR | Cameli Pink CATHA BAG 745.000 IDR |
Classic Jingle Necklace Blue ODEONI 150.000 IDR | Classic Jingle Necklace
Black ODEONI 150.000 IDR | TH - 01 White MARIPOSA Rp179,000
DEAVY ANGGITA : IMPT029 Green IMPROMPTU 188,000 IDR | Mini Flare Skirt KIDNAPPED ALLY
148,000 IDR | Imperial Clutch ODEONI 799,000 IDR| Miss Carter Tan AMBLE Rp549,000 IDR
She’s got
A Ticket
to Ride
Photographer AGUNG MAHENDRA
Model DEAVY ANGGITA & SHELLA PRATIWI
Styling DWIMAYU BUDINASTITI
Styling Assitant KARINA DAMAYANTI AND ARAFINA NASTITI
Digital Imaging DIMAS AGUNG NALENDRA
MUA DEWINA APRIANASARI
All wardrobes available at LOCALBRAND.CO.ID

Pink Wedges MARIPOSA 179,000 IDR | Lynette L E A A F Rp90,000 | Bowie Pink Shorts LASHKA Rp189,000 | Neon Blue IMPROMPTU 98,000 IDR | IMPO008
IMPROMPTU Rp188,000
Two Side Fuschia Stripe Skirt T[L]BM 175,000 IDR | Crop Tank Rainbow KIDNAPPED ALLY 125,000 IDR | Dark Rock Necklace ODEONI 125.000 IDR | Joint Collar
GREY AREA 75,000 IDR

5 in 1 Shawl Green BLANCVIE 89.000 IDR
Ocean Waves Sleepwear Set NIKICIO 599.000 IDR
Chain Necklace ODEONI 150.000 IDR
TH - 01 White MARIPOSA 179.000 IDR

LOCAL’S
style
GUIDE
HER
It’s too predictable to wear a girly top with a girly skirt or a pattern dress with a plain accessory. Learn
how to clash your pieces by combining a full pattern girly dress with one-tone masculine derby shoes or
masculine ensembles with flowery pattern. This winter, no hue is off limits!
STYLE NO.1
PATTERN PARADE
1. Dress by IMPROMPTU 238,000 IDR
2. Bag Zumba Satchel by QLUE BAGS 795,000 IDR
3. Shoes Miss Carter Red by AMBLE 549,000 IDR

STYLE NO.2
PREPPY CHICK
F Boots by SELITTOES 340,000 IDR
Champa Brown by CATHA BAG 2.400.000 IDR
Maxi Jumpsuit by SCISSORS PAPER ROCK 429.900 IDR
Cream by Collar NEEDLE TALES 80.000 IDR
STYLE NO.3
BLACK ON BLACK
Lace Tank Top by SHY SHY KAT 179.000 IDR
Amora Red by DECIELO 260.000 IDR
B004 Chain by REACTION 125,000 IDR
Penelope Clogs by SELITTOES 330,000 IDR
Downer Pants Pattern by M.Y.E 299.000 IDR

Cerys Heart Top NEEDLETALES
230.000 IDR
Olivia Shirt NEEDLE TALES
250.000 IDR
Peter Leather Blue ARGYLE & OXFORD
275.000 IDR
Zumba Strawlid QLUE BAGS
Rp825,000
LOCAL’S Picks
HER SHIRT
Maroon Plaid VINTAGE VICTIM
175.000 IDR
Mozaic Blue IMPROMPTU
188.000 IDR
Short Sleeve Two Tones SHY SHY KAT
219.000 IDR
Zebra Neon Pink SHY SHY KAT
199.000 IDR
Abstract Color Black VINTAGE VICTIM
265.000 IDR
Pink Grey Shirt SHY SHY KAT
229.000 IDR
Clementine Collar Shirt NEEDLE TALES
170.000 IDR
Chloe Top Black LASHKA
235.000 IDR
Charlotte skirt gold LASHKA
180,000 IDR
Charlotte skirt purple LASHKA
180,000 IDR
Side zip trousers M.Y.E
285,000 IDR
LOCAL’S Picks
HER BOTTOMS
Big pocket green aqua HIS DAUGHTER
249,000 IDR
Bowie pink shorts LASHKA
189,000 IDR
Red borneo ILUVIA
235,000 IDR
Khaki shorts ANONYMOUS
450,000 IDR
Egypt skirt magenta T[1]BM
175,000 IDR
Downer pants brown M.Y.E
285,000 IDR
28 29

Triangle Blue Shirt IMPROMPTU 188.000 IDR | Dark Rock Necklace ODEONI 87.500 IDR
Dehli Bracelet NEON 37.000 IDR | Fabric Layer Bracelet BLANCVIE 45.000 IDR
Skull Blue Ring GREEDY SASSY 70.000 IDR | Glow in The Dark Pharaoh Ring GREEDY SASSY 80.000 IDR
PLASTIC
DOLL
PHOTOGRAHER REITA DEVITA
MODEL APSY SURYODIBROTO
STYLING DWIMAYU BUDINASTITI
STYLING ASSISTANT AISYA PUTRI
MUA MELISSA PRATIWI
ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

5 in One Green Shawl
BLANCVIE 89.000 IDR
Red/Creme Secret
Clutch ODEONI
799.000 IDR
Backspace Bracelet
NEON 29.000 IDR
Duette Bracelet NEON
39.000 IDR
Black & White Frilled
Detailed Dress
BELLE AND BOLD
255.000 IDR
Egypt Necklace
BLANCVIE 100.000 IDR
Mustard Glitters
Sweater ARGYLE &
OXFORD250.000 IDR
Red Borneo Trouser
ILUVIA235.000 IDR

Black Dot Collar
GREY AREA
75.000 IDR
Green Lacey Crop
MR. AND MRS.
120.000 IDR
Two Sides Rose/
Kisses Skirt
T(L)BM
175.000 IDR
Acadia Headband
ALLURA
185.000 IDR
Fringe Cape Maroon
RETAIL THERAPY
315.000 IDR
Two Sides Night/Geometrical Skirt
T(L)BM
175.000 IDR
Blue Glitter Dolman Top
ARGYLE & OXFORD
298.000 IDR
Poly Rose
AMBLE
449.000 IDR

Caramel Ballerina Flat SELLITOES
250,000 IDR
Poly Rose AMBLE
449.000 IDR
Reverse Experience Brown REVERSE
395.000 IDR
Cremestrip Burlap JUNKIE
199,000 IDR
LOCAL’S Picks
HER SHOES
221 Black MARIPOSA
149,000 IDR
Pedra LOVELINESS
165.000 IDR
Viveca LOVELINESS
159.000 IDR
F Boots SELLITOES
340.000 IDR
Two Bow Platform ARGYLE&OXFORD
385,000 IDR
Flaire Loafer SELITTOES
250.000 IDR
Green Meinar Loafer SELITTOES
320.000 IDR
Kara Grey AMBLE
549.000 IDR
Dionysus KEGOU
550.000 IDR
Milo Blue AMBLE
549.000 IDR
Carter Olive Green AMBLE
679.000 IDR
Red Canvas JUNKIEE
199.000 IDR
LOCAL’S Picks
HIS SHOES
Dionysus KEGOU
550.000 IDR
Mark Brown AMBLE
729.000 IDR
Carter Blue AMBLE
679.000 IDR
Brownline Burlap JUNKIEE
199.000 IDR
Anvil Beige AMBLE
649.000 IDR
Phoenix AMBLE
729.000 IDR
Carter Tan AMBLE
679.000 IDR
Mocha Canvas JUNKIEE
179.000 IDR
36 37

Junkiee
Founder
Ryan & Zaky
Brand Featured
Interview by DWIMAYU BUDINASTITI
So tell me the story of how Junkiee was created
At first Junkiee was created for fun, kind of a nothing-to-lose project.
We were inspired by shoes Ryan bought from Brisbane, three
sample shoes with flexible shapes. Based on this brief idea, we
tried to create our own shoe-line with an affordable price and a
personal touch of us
WHAT WENT THROUGH YOUR MIND WHEN YOU COME UP WITH THE NAME?
Junkiee tends to be associated with a negative connotation, which
is a drug-addict.
Then we thought, why don’t we turn it in to a positive one? Junkiee
is an addict. Addicted to our shoes!
IS THERE ANY PARTICULAR CONCEPT THAT JUNKIEE HAS?
The main concepts of Junkiee are unisex, flexible, comfortable, and
colorful. We attempt to put that concept to every shoe of Junkiee.
What’s unique about Junkiee?
Junkiee shoes are long lasting fashion apparels. With safe-casualdesigns,
we provide light shoes for daily wear.
Could you tell me about this collection?
We feature stripes with rainbow colors for the looks and sack material
for shaping. In a nutshell, this collection is less casual than
before.
WHAT INSPIRED THE COLLECTION?
Of course our customers themselves: what they need becomes our
inspiration in innovating.
Who do you see wearing your design?
Vino G. Sebastian would be perfectly fit in with Junkiee!
38
Energic,
fun,
and colorful
- Junkiee -

Where are the farest customers that
you ever have?
Papua, Nigeria, Slovakia, and Philipines.
Where’s Junkiee never caught be
worn?
Mountains of course! Don’t ever try to
wear Junkiee to climb, our shoes are
definitely not made for that.
Where is the perfect get to go
place do you think when wearing
Junkiee?
Beach, a breezy holiday, and everywhere
your bike goes!
So what is your take on the local
fashion scene?
We think Junkie is on level 3, which
means we stay in the middle line, affordable
for its price and premium for
the design. We want Junkiee become
like Converse or Swallow (sandals),
a long lasting product, which everybody
has..
What’s in the future for Junkiee?
We want Junkiee evolve the unisex and
flexible-shape concept by innovating its
design, So we plan on growing big in
the local and international market.
If Junkie is a movie what would it be
and why?
Step up, energetic and fun.
How do you feel when you see people
wearing your design?
Feel like a boss, hahaha... Speechless,
no word can describe it.
How would you define Junkiee in 3
words
Energetic, fun, and colorful.
Photo by Junkiee
40
SECOND
SELF
Photographer Krishna Pradana
Model Imes Aryanda
Styling Rebecca Blillina
MUA Dewina Aprianasari

Cropped Tee Misty Grey by KIDNAPPED ALLY 130.000 IDR
Skirty Pants by M.Y.E 325.000 IDR
Cape Coat Black by TOSAVICA 389.000 IDR
Side Zip Trouser by M.Y.E 285.000 IDR

Sweat Top by TOSAVICA 289.000 IDR
Cropped Mini Dress Grey by GREY AREA 145.000 IDR

Fringe cape wooden
RETAIL THERAPY
315.000 IDR
Miss Carten Tan
AMBLE
549.000 IDR
VECTOR
00:/
WHEN HYPOTHERMIC ANGLE CONSTRUCTED
PHOTOGRAPHER TALISA DWIYANI
MODEL CATHERINE VIRIYA
STYLING DWIMAYU BUDINASTITI
STYLING ASSISTANT ARAFINA NASTITI
MUA DEWINA APRIANASARI
ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

V-Long Sleeve Khaki
GREY AREA
175.000 IDR
Wooly Coat Army
TOSAVICA
389.000 IDR
Big Pocket Dirt Gold
HIS DAUGHTER
249.000 IDR
Miss Carten Tan
AMBLE
549.000 IDR

Knited Top Abstract
RETAIL THERAPY
245.000 IDR
Two Sides Mocha/Tie Dye Skirt
T(L)BM
175.000 IDR
Camel Glitters Sweater
ARGYLE & OXFORD
250.000 IDR

Asymmetrical Tank Top by Vintage Victim 245.000 IDR
Oheena Legging by Zaakunika 189.900 IDR
Quite
Little
Voices
Photographer Reza Prasetya
Model Namira Adzani
Styling Dwimayu Budinastiti
Styling Assistant Arafina Nastiti
MUA Dewina Aprianasari
All wardrobes available at LocalBrand.co.id

Headband Allete by Allura 135.000 IDR
Backless Cross by Kidnapped Alley 175.000 IDR
-
Harem Blue Floral
Scissors Paper Rock
459.900 IDR

Kalani Necklace by Allura 210.000 IDR
Fringe Crop Light Salmon by Kidnapped Ally 155.000 IDR
Ayasofia Pants by Needle Tales 215.000 IDR
Kara Grey by Amble 549.000 IDR
Batwings Short Jumpsuit in Mist Blue Floral by Scissors Paper Rock 399.900 IDR
Miss Carter Tan by Amble 549.000 IDR
-

Sellitoes
Founder
Karisa & Fanie
Brand Featured
Interview by DWIMAYU BUDINASTITI
So what’s the story behind the name, I suppose
there’s something to do with toes?
Actually, the name Selittoes is a derivation of
the words “Seven Light Shoes”. “Seven” means
seven colors of the rainbow, which means Selittoes
has wide varieties of colors, design, and
types. “Light” is a symbol of consciousness. With
consciousness, we’re going to be really aware of
good and bad things for building a business and
selecting employees, craftsmen, and quality of
shoes. In an abundance of light, we can also see
the beauty of colors and love in Selittoes.
That is related to our customers. We can see
many customers who love varieties of colors and
designs in our shoes. They love “Selittoes”, and
at the end, they will be our loyal customers.
How did it all begin?
Selittoes is a 100%-handmade local brand established
by two bestf riends who are deeply in love
with various kinds of shoes (flats, loafers, moccasins,
clogs, heels, wedges, and also boots). We
started by flipping through fashion magazines
and looking at all kinds of pretty shoes to lift up
our mood.
2
Then we collected pictures and photos of shoes
in a scrap book for our own inspiration.
Is there any particular concept that Selittoes
use?
CUSTOM-MADE SHOES. Yes. We present to
customers to be as creative as they wish, both in
terms of material, height and color.
Who do you see wearing Selittoes?
For those who care about the importance of
style/appearance, young, stylish, and like something
different!
58
WHAT IS YOUR TAKE ON THE LOCAL FASHION SCENE?
Local fashion scene talks about people who contribute
to the creation of local fashion products, the
people who play an important role in the fashion
and bring positive energy to local creativity that
makes local fashion get better day by day. People
are always challenged to make fashion constantly
evolving and exciting for everyone.
The challenge is more highlighted in the product,
which has to be unique, interesting, and creative.
And the most important thing in the creation of
products that it is made by local designers themselves.
WHAT INSPIRED THE
COLLECTION?
Our collection is inspired
by our customers
themselves. We
design our shoes with
our customers needs
in mind. That is why
we offer wide varieties
including everything
from ballerina flats,
loafer, to cute flatform/
platform wedge shoes
to sexy pump heels,
and etc.
Our Selittoes shoe line
is designed to coordinate
with any of your
dress styles. Whether
you want to be the cute
one, edgy and comfortable
or sexy in stiletto
pumps, we have
all the variantyou’re
looking for.
IF AN INTERNATIONAL
RENOWN CELEBRITY GETS
TO WEAR YOUR SHOES,
WHO DO YOU PICTURE IT’D
BE?
Anne Hathaway, Mary-
Kate & Ashley Olsen!
DESCRIBE SELITTOES IN 3
WORDS
Custom, Chic, and Unusual
HOW DO YOU FEEL WHEN YOU SEE PEOPLE WEARING
YOUR DESIGN?
For those who care about the importance of style/
appearance, young, stylish, and like something different!
WOULD YOU CARE TO TELL US ABOUT YOUR LATEST
COLLECTION?
More vintage shoes with touch of unique shape.
Photo by Sellitoes
59

“ FOR THOSE WHO CARE ABOUT THE
IMPORTANCE OF STYLE /
APPEARANCE, YOUNG, STYLISH, AND
LIKE SOMETHING DIFFERENT! “
Sellitoes
-
men’s COLLECTIONS
AVAILABLE AT
LOCALBRAND.CO.ID
Photographer REILLY MARDINO
Model PARVEEN MAHA PUTRA

LOCAL’S
style
GUIDE
HIM
We’ve handpicked our curated men’s wear for you to impress. We help you to inevitable a cracked-datenight
by combining your neat style with a laid-back shirts and trousers with a pattern accent. Yes, we’re
turning up your daily wear to the next level!
STYLE NO.3
NAVAJO
DUX D201 by WHISKERS 265.000 IDR
Paco Shirt by ZAAKUNIKA 340.000 IDR
Carter Olive Green by AMBLE 679.000 IDR

STYLE NO.3
MONSIEUR
Two Tone Chambray Shirt by SHY SHY KAT 310.000 IDR
Barrelma Pants by ARAFURA 300.000 IDR
Carter Blue by AMBLE 679.000 IDR
STYLE NO.3
PRINT & PLAY
Navajo Pocket Tees Grey by SHY SHY KAT 175.000 IDR
Chino by Chopin Java 235.000 IDR
Anvil Beige by Amble 649.000 IDR

Zumba Strawlid QLUE BAGS
Rp825,000
Vintage Abstract Top SHY SHY CAT
179.000 IDR
Played Red NOSTA
275.000 IDR
Pumpkin Shirt SCISSORS PAPER ROCK
459.900 IDR
LOCAL’S Picks
HIS SHIRT
Zumba Strawlid QLUE BAGS
Rp825,000
White Pasley SHY SHY CAT
229.000 IDR
Arafura Polo 7 ARAFURA
159.000 IDR
Kajineman Albastru Dry CHOPIN JAVA
235.000 IDR
Zumba Strawlid QLUE BAGS
Rp825,000
WM Oxford WEARMUSTACHE
189,000 IDR
Kajineman Albastru Dry CHOPIN JAVA
235.000 IDR
Jojoma NOSTA
275.000 IDR
Chino short ORIGINAL QUIZZY
165,000 IDR
Chino short WEARMUSTACHE
225,000 IDR
Bilander pants ARAFURA
315,000 IDR
LOCAL’S Picks
HIS BOTTOMS
Short chino navy WEARMUSTACHE
225,000 IDR
Chino short ROKKA
250,000 IDR
Dux d101 WHISKERS
265,000 IDR
Chino short MR AND MRS
190,000 IDR
Chino short WEARMUSTACHE
225,000 IDR
Barellma pants ARAFURA
300.000 IDR

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