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Spring 2011 - Northwest Indiana Business Quarterly Magazine

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<strong>Northwest</strong> <strong>Indiana</strong>’s Leading <strong>Business</strong> <strong>Magazine</strong> Since 1991<br />

Eco-Friendly Golfing n Revitalized Refinery n <strong>Business</strong> en español n Focus: Small <strong>Business</strong><br />

Serving Greater <strong>Northwest</strong> <strong>Indiana</strong><br />

and Surrounding Counties<br />

<strong>Spring</strong>–Summer <strong>2011</strong><br />

BEST COMMERCIAL<br />

ARCHITECTURAL<br />

DESIGN COMPANY<br />

Design Organization Inc.,<br />

Valparaiso (pictured:<br />

Spero Valavanis).


Local and Loyal… Your Community Bank<br />

Recognize us?<br />

Meet the members of the Peoples Bank executive team who are committed to taking care of your personal and<br />

business financial needs. You may recognize a face or two from having seen us in your neighborhood, in the park,<br />

or at the grocery store…because we live and work here.<br />

We have a stake in the well-being of this region, and we believe strongly in the value of relationships. It’s important<br />

that we get to know you so that we’re here for you as your needs continue to grow and change. Putting you first<br />

is what we’re all about, and we’re proud to carry on a tradition that began 100 years ago.<br />

Now that you’ve met us, we hope the next time you have a question about any of our full range of products and<br />

services, you’ll know who to call. You can reach us at 219-836-4400 or visit us at www.ibankpeoples.com.<br />

The Peoples Bank executive team that serves you, standing: Ben Bochnowski, Vice President, Strategic Initiatives; Terry Quinn, Senior Vice<br />

President, Chief Wealth Management Officer; Todd Scheub, Senior Vice President, Chief Lending Officer; Betsy Kasenga, Vice President,<br />

Human Resource Manager; Leane English Cerven, Vice President, General Counsel, Corporate Secretary; Tanya Buerger, Senior Vice<br />

President, Chief Operating Officer; Marilyn Furticella, Vice President, Marketing. Seated: Joel Gorelick, President and Chief Administrative<br />

Officer; Carla Houck, Vice President, Retail Banking Group; David Bochnowski, Chairman and Chief Executive Officer; Bob Lowry,<br />

Senior Vice President, Chief Financial Officer; John Diederich, Executive Vice President; Stacy Januszewski, Senior Vice President, Risk<br />

Management Group.<br />

personal banking > commercial banking > wealth management<br />

Member FDIC


•<br />

•<br />

•<br />


p14<br />

p28<br />

Spero Valavanis of Design Organization,<br />

one of the Best of <strong>Northwest</strong> <strong>Indiana</strong>,<br />

at the new IBEW building in Merrillville.<br />

Sand Creek Country Club in Chesterton is designated<br />

as a Certified Audubon Cooperative Sanctuary.<br />

2 NORTHWEST INDIANA BUSINESS QUARTERLY<br />

<strong>Northwest</strong> <strong>Indiana</strong><br />

<strong>Business</strong> <strong>Quarterly</strong><br />

<strong>Spring</strong>–Summer <strong>2011</strong><br />

table of<br />

contents<br />

Publisher’s NOTe<br />

5 Small-<strong>Business</strong> Success<br />

and Lots of Great History<br />

NOTeWOrThY NeWs biTs FrOM...<br />

6 Around the Region<br />

COver sTOrY<br />

14 Best of <strong>Northwest</strong> <strong>Indiana</strong><br />

Our readers pick their favorites in products,<br />

businesses, services and lifestyle.<br />

eNvirONMeNT<br />

28 Eco-Friendly Golfing<br />

<strong>Northwest</strong> <strong>Indiana</strong> courses maintained<br />

with the planet in mind.<br />

eMPlOYee beNeFiTs<br />

31 The Wellness Connection<br />

Companies seek ways to keep employees healthy.<br />

sPeCial NeWs rePOrT uPdaTe<br />

34 Big, Slick Project<br />

BP’s Whiting refinery in the midst<br />

of $3.8 billion modernization.<br />

diversiTY<br />

38 <strong>Business</strong> en español<br />

Minority-owned businesses help drive the economy.<br />

exeCuTive healTh & FiTNess<br />

45 Finding Time for Fitness<br />

Commit to exercise for a more productive workday.<br />

48 Striking Back at Stroke<br />

Full recovery is possible, but few<br />

arrive at the hospital in time.<br />

Cover photo by Shawn Spence.


p38<br />

p52<br />

p70<br />

Brothers Jesus “Jesse” and Jaime Martinez<br />

and sister Olga are part of the family tortilla<br />

business, O.M. Distributors.<br />

Andrew Fox loved the railroad as a kid,<br />

and now oversees freight along the South Shore.<br />

Indy 500 racer “Basement Bessie” was<br />

built in Hammond in 1950 (in a basement).<br />

leadershiP PrOFile<br />

52 Andrew Fox<br />

Great opportunities for freight<br />

along the South Shore tracks.<br />

FOCus: sMall busiNess<br />

58 The Science of People<br />

Engaging employees is the secret to moving forward.<br />

60 Employee Benefits & Startups<br />

Decide whether to offer benefits, and who can help.<br />

62 Access to Credit<br />

<strong>Business</strong> plan and adequate<br />

funding are keys to success.<br />

64 An Intellectual Property Primer<br />

Protect your IP and be sure you’re<br />

respecting the IP of others.<br />

66 Social Media for <strong>Business</strong><br />

It’s no longer a question of “why,” but “how.”<br />

sPOrTs<br />

70 High-Speed Impact<br />

<strong>Indiana</strong>polis Motor Speedway celebrates<br />

100th anniversary of the Indy 500.<br />

74 Back to the Track<br />

This summer the racing’s on at two local tracks.<br />

MakiNg a diFFereNCe<br />

75 Glimpse of the Future<br />

Mentoring outlines career options for middle-school girls.<br />

PrOFessiONal adviCe<br />

76 Service with a Smile<br />

Don’t assume good service will just happen.<br />

eCONOMiC develOPMeNT<br />

77 Welcoming Illinois <strong>Business</strong>es<br />

“Illinoyed” companies invited<br />

to take a look at <strong>Indiana</strong> locations.<br />

arTs<br />

79 Summer of Arts<br />

Music and visual arts on the bill across the region.<br />

vieWPOiNT<br />

80 Buy American<br />

And while you’re at it, Buy <strong>Northwest</strong> <strong>Indiana</strong>.


<strong>Spring</strong>–Summer <strong>2011</strong><br />

<strong>Indiana</strong>polis Office<br />

Publisher / Advertising & Marketing<br />

GLEE RENICK-may<br />

Michigan City Office<br />

Editor<br />

RICK RIChaRds<br />

Contributing Editor<br />

stEvE KaELbLE<br />

Administrative Assistant<br />

REbECCa L. IsaaCs<br />

Editorial Assistant/Research<br />

dENIsE busChmaNN<br />

Art Director<br />

aNdREW RObERts<br />

Creative Director<br />

vICKy ROCKWELL<br />

Photographer<br />

shaWN spENCE<br />

Contributing Writers<br />

John Cain • Karen imgrund deaK • Paul<br />

Freeman • Willis h. glaros • shari held<br />

• BoB Kronemyer • Kathy mCKimmie •<br />

Brian mCshane • miChael Puente • desila<br />

rosetti • Kathy siPPle • theresa Valade<br />

Editorial Advisory Committee<br />

John daVies • BarBara grimsguard • eriK<br />

hromadKa • Keith KirKPatriCK • Karen<br />

lauerman • Joshua lyBolt • BruCe n.<br />

maClean • Janis moran • desila rosetti<br />

eriKa sCheeringa • eriC serVaas • linda<br />

WOLOshaNsKy<br />

Circulation<br />

REbECCa L. IsaaCs<br />

New Media Intern<br />

JaNICE L. dIxON<br />

Tech Support<br />

KIt maLONE<br />

e-mail<br />

businessnews@nwibq.com<br />

Web<br />

www.nwibq.com<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> is owned and<br />

published by may Communications group, LLC,<br />

glee Renick-may, president and CEO.<br />

© Copyright <strong>2011</strong>. All rights reserved.<br />

Reproduction without permission is prohibited.<br />

Two-year quarterly subscription rate is $19.95.<br />

Single magazine price is $3.50. Requests for<br />

additional magazines will be billed shipping charges.<br />

Total circulation: 11,000. Send payment with<br />

your name, company address and contact information to:<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

9801 Fall Creek Rd. #247, <strong>Indiana</strong>polis, IN 46256-4802<br />

memBer<br />

It is a fact indeed that women-<br />

and minority-owned businesses<br />

are on the increase and are<br />

helping the state recover from the<br />

recession. According to the Small<br />

<strong>Business</strong> Administration’s Office<br />

of Advocacy, there were 484,134<br />

small businesses in the state in 2008.<br />

Together, they made up 97.4 percent<br />

of the state’s employers, and<br />

accounted for 48.2 percent of private-sector<br />

jobs.<br />

In this issue, writer Michael Puente<br />

has profiled a few successful minority<br />

small-business entrepreneurs,<br />

who share their story in the article<br />

titled “<strong>Business</strong> en español.”<br />

Our “Small <strong>Business</strong> Focus”<br />

addresses just a few key issues facing<br />

today’s small-business owners. Contributors<br />

in this section offer their<br />

best advice in such matters as protecting<br />

your intellectual property,<br />

growing your business through<br />

social media, how to keep quality<br />

employees, accessing capital and<br />

offering or not, employee benefits.<br />

Our CEO/leader profile this<br />

quarter is Andrew Fox, president<br />

Publisher’s NOTe<br />

Small-<strong>Business</strong> Success<br />

and Lots of Great History<br />

of South Shore<br />

Freight, who<br />

shares his passion<br />

for the transportation<br />

freight<br />

business. We also<br />

include a special<br />

report update<br />

on BP Whiting’s<br />

$3.8 billion<br />

modernization<br />

Glee Renick-May<br />

project and its positive<br />

impact on <strong>Northwest</strong> <strong>Indiana</strong>’s<br />

economy.<br />

If you are an auto-racing enthusiast,<br />

you’ll want to read about <strong>Northwest</strong><br />

<strong>Indiana</strong>’s racing connections<br />

to the <strong>Indiana</strong>polis Motor Speedway.<br />

The Indy 500 celebrates its<br />

100th anniversary this month, where<br />

racing memories are made.<br />

We also make memories with each<br />

issue of the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />

<strong>Quarterly</strong>. We are not celebrating<br />

a century just yet…. but we are<br />

marking our 20th anniversary this<br />

year. Thanks for being a part of our<br />

history! Enjoy our latest issue. n<br />

—Glee Renick-May<br />

CONNECT WITH US<br />

CheCk out our new site!<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 5


NOTeWOrThY NeWs biTs FrOM...<br />

Around the Region<br />

A<br />

lot has happened in <strong>Northwest</strong><br />

<strong>Indiana</strong> in the past<br />

three months—here is a bit<br />

of what has transpired in the region.<br />

ACCOuNTiNG<br />

McMahon & Associates, a certified<br />

public accounting firm in Munster,<br />

has passed a peer review on its<br />

accounting and auditing practice.<br />

bANKiNG/iNVesTiNG<br />

Michele Banes has been named<br />

assistant vice president of client relationship<br />

at MutualBank in South<br />

Bend. … Jill Hasiak, vice president<br />

of cash management at Citizens<br />

Financial Bank in Munster,<br />

has been elected chairwoman of the<br />

Munster Plan Commission. … Bob<br />

Schell has been named manager for<br />

the IU Credit Union’s South Bend<br />

branch. … Ryan Woodruff has been<br />

named area manager of the retail<br />

network for St. Joseph County by<br />

MutualBank. … Heather Leer has<br />

been promoted to financial center<br />

manager of the Granger branch of<br />

MutualBank. … Mindy Beier has<br />

joined 1st Source Asset Advisors<br />

in Valparaiso. She will offer clients<br />

guidance on investments and retirement<br />

planning. … Centier Bank<br />

of Merrillville has been named one<br />

of the Best Places to Work in <strong>Indiana</strong><br />

by the <strong>Indiana</strong> Chamber of<br />

Commerce. … Rob Romano has<br />

been named vice president and<br />

investment officer with 1st Source<br />

Corp. Investment Advisors in<br />

South Bend. … Denise Myers has<br />

joined 1st Source Bank as a private<br />

banker assisting clients one-on-one.<br />

… Ryan Fenstermaker has been<br />

named assistant vice president at<br />

1st Source Bank in South Bend.<br />

… Shelley Mulconrey has joined<br />

Horizon Bank in Michigan City as<br />

a trust officer responsible for estate,<br />

investment, retirement and financial<br />

planning. … J. Daniel Magura<br />

has joined Peoples Bank as vice<br />

president and commercial loan officer.<br />

He has more than 15 years of<br />

experience in the financial services<br />

industry.<br />

CONsTruCTiON<br />

Korellis Roofing Inc. has been<br />

honored with the <strong>2011</strong> Firestone<br />

Master Contractor Award and the<br />

Inner Circle Quality Award from<br />

Firestone Building Products Co.<br />

… Troy A. Madlem has received<br />

his structural engineering license<br />

in Nebraska. He is affiliated with<br />

Frost Engineering & Consulting<br />

in Granger. … Benjamin Baker<br />

has joined Abonmarche, an engineering,<br />

architecture, land surveying,<br />

marina consultant, landscape<br />

architecture and community planning<br />

company in South Bend as a<br />

licensed landscape architect. …<br />

Sarah Murray has joined Abonmarche<br />

in South Bend as a marketing<br />

and information specialist.<br />

… Jim Freeman has joined the<br />

South Bend office of Abonmarche<br />

Jill Hasiak Mario Munguia<br />

as survey crew chief. … Jennifer<br />

Jacobs has been promoted to marketing<br />

and information specialist in<br />

the <strong>Business</strong> Development Group<br />

of Abonmarche in South Bend. …<br />

Stephen Manner has joined Frost<br />

Engineering and Consulting in<br />

Granger as a project engineer. …<br />

Mario Munguia has been named<br />

vice president of operations for The<br />

American Group of Constructors<br />

in Hammond. Most recently he was<br />

operations manager for the company.<br />

eCONOMiC DeVelOPMeNT<br />

Bert Cook has been named<br />

executive director of Portage Economic<br />

Development Corp. Cook,<br />

a Portage native, was most recently<br />

retention and expansion coordinator<br />

for the LaPorte County Economic<br />

Development Alliance.<br />

eDuCATiON<br />

The Mendoza College of <strong>Business</strong><br />

at the University of Notre Dame<br />

has received a top national ranking<br />

for the second year in a row from<br />

6 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Gary Wheeland<br />

Bloomberg <strong>Business</strong>Week. Notre<br />

Dame was ranked No. 1 for “Best<br />

Undergraduate <strong>Business</strong> School”. …<br />

Two Lake County schools were beneficiaries<br />

of Chrysler’s Drive for the<br />

Kids through Bosak Auto Group.<br />

Bosak helped raise $1,430 for St.<br />

Michael’s School in Schererville<br />

and $620 for Pathway Christian<br />

School in Crown Point. … Purdue<br />

North Central in Westville has<br />

appointed Paul M. McGuinness as<br />

vice chancellor for enrollment management<br />

and student services. … St.<br />

Mary’s College in South Bend has<br />

received a $10 million contribution<br />

to renovate its Science Hall. $9 million<br />

was from Mary Ann and Clayton<br />

Mathile, who owned Iams Co.,<br />

a pet food company, from 1982 to<br />

1999, and $1 million was from their<br />

daughter, Jennifer Mathile Prikkel,<br />

a 1995 St. Mary’s graduate and<br />

a member of the college’s board of<br />

trustees.<br />

eNVirONMeNT<br />

Legacy Environmental Services<br />

Inc. of Merrillville has been chosen<br />

to lead the not-for-profit agency<br />

Wisconsin Clean Cities-Southeast<br />

Area. Legacy also oversees South<br />

Shore Clean Cities in <strong>Northwest</strong><br />

<strong>Indiana</strong>. … Republic Services<br />

Newton County Landfill has been<br />

recognized by the U.S. Environmental<br />

Protection Agency Landfill<br />

Methane Outreach Program. The<br />

landfill’s methane gas-to-energy<br />

effort was named Project of the Year<br />

for 2010.<br />

GAMiNG<br />

Horseshoe Casino in Hammond<br />

has been named one of the Best<br />

What if a bank<br />

got better, not<br />

just bigger?<br />

Your success is your first priority, so<br />

we make it ours, too. Our business<br />

banking experts take the time to<br />

get to know your business, industry,<br />

challenges and opportunities, then<br />

tailor smart solutions just for you. Visit<br />

us online or come in today. Let us<br />

help you stay on the path to success.<br />

That’s SUCCESS for you.<br />

bankatfirst.com/<strong>Business</strong>Center<br />

Places to Work in <strong>Indiana</strong> by the<br />

<strong>Indiana</strong> Chamber of Commerce.<br />

heAlTh CAre<br />

<strong>Indiana</strong> University Health<br />

LaPorte Hospital has received the<br />

Quality Respiratory Care Recognition.<br />

About 700 hospitals, about<br />

15 percent nationwide, receive the<br />

award. … The University of Notre<br />

Personal <strong>Business</strong> Wealth*<br />

*The services offered by First Financial Wealth Management, a division of First Financial Bank, N.A. are:<br />

NoT deposits NoT Insured by FdIC or any other government agency<br />

NoT GuArANTeed by the bank Subject to risk and may lose value<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 7


NOTeWOrThY NeWs biTs<br />

Ann Higley<br />

Dame and <strong>Indiana</strong> University<br />

School of Medicine-South Bend<br />

have announced a joint cancer<br />

research center. The 55,000-squarefoot<br />

center will be known as Harper<br />

Hall and is named after Mike Harper,<br />

the retired chairman and CEO of<br />

ConAgra Foods. He grew up in<br />

South Bend and donated $10 million<br />

to Notre Dame to support the<br />

center. … Ann Rathburn-Lacopo<br />

has been named chief development<br />

officer for St. Joseph Regional<br />

Medical Center in Mishawaka.<br />

… Franciscan Alliance and the<br />

Hammond Clinic have formed a<br />

partnership creating a network of<br />

1,250 physicians. Franciscan Alliance<br />

operates four hospitals in the<br />

region and the Hammond Clinic<br />

has two locations in the region. …<br />

Ann Higley has been named clerical<br />

supervisor for <strong>Indiana</strong> University<br />

Health LaPorte Physicians. …<br />

Family doctor Gary Wheeland has<br />

joined <strong>Indiana</strong> University Health<br />

LaPorte Physicians and is accepting<br />

patients at 500 Legacy Plaza<br />

West. He specializes in prevention,<br />

treatment and management of acute<br />

and chronic medical conditions. …<br />

Workforce Health LLC, an affiliate<br />

of <strong>Indiana</strong> University Health<br />

LaPorte Hospital, has opened a<br />

clinic in the Eastport Centre in Val-<br />

Jessica Barr Neil Wangstrom<br />

paraiso. It offers treatment of workrelated<br />

injuries, case management,<br />

drug and alcohol testing, workrelated<br />

physicals, ergonomics/injury<br />

prevention and employee wellness.<br />

… The three hospitals in the<br />

Community Healthcare System<br />

have been included in the Chicago<br />

area U.S. News & World Report’s<br />

Best Hospitals metro rankings. The<br />

three are Community Hospital in<br />

Munster, St. Catherine Hospital in<br />

East Chicago and St. Mary Medical<br />

Center in Hobart. The rankings<br />

single out 622 hospitals in or near<br />

major cities with a record of high<br />

performance. … Community Hospital<br />

in Munster has been cited by<br />

Thomson Reuters as being among<br />

the nation’s top 100 hospitals. The<br />

ranking is based on Medicare costs<br />

reports, Medicare Provider Analysis<br />

and Review data and patient satisfaction<br />

data from the Centers for<br />

Medicare and Medicaid Services. …<br />

Franciscan St. Anthony Health-<br />

Crown Point is expected to complete<br />

construction on a $6 million<br />

radiology oncology department that<br />

will be home of the new Varian Medical<br />

Systems Trilogy linear accelerator.<br />

The accelerator will offer faster, more<br />

precise cancer treatment, says Abdul<br />

Khan, medical director of radiation<br />

oncology. Jacqueline Katz will be<br />

Christine Maddox<br />

director of imaging. … John Mauch<br />

has joined Holy Cross Village at<br />

Notre Dame as president and chief<br />

executive officer. … Neil Wangstrom<br />

has joined <strong>Indiana</strong> University<br />

Health LaPorte Physicians,<br />

where he will provide diagnosis<br />

and treatment of diseases of the ear,<br />

nose and throat. … Family nurse<br />

practitioner Christine Maddox has<br />

joined IU Health LaPorte Physicians<br />

as a primary healthcare professional.<br />

… Audiologist Jessica<br />

8 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Todd Byram<br />

Barr has joined IU Health LaPorte<br />

Physicians, where she will specialize<br />

in fitting and dispensing hearing<br />

aids, newborn hearing screenings<br />

and diagnostic hearing evaluations<br />

for children and adults. … Randy<br />

Tomczak recently joined the Hammond<br />

Clinic as executive director of<br />

finance.<br />

iNsurANCe<br />

Gibson Insurance Group, which<br />

has offices in South Bend, Plymouth,<br />

<strong>Indiana</strong>polis and Fort Wayne, has<br />

begun an employee stock ownership<br />

plan which will make employees<br />

owners of the company. Previously,<br />

Gibson was owned by 15 employee<br />

stockholders. … Lisa Frazetta-Manning<br />

has received the Rookie of the<br />

Year Award from South Bend/Mishawaka<br />

Association of Insurance<br />

Women/National Association of<br />

Insurance Women. … Lorene<br />

Kreil has joined the South Bend<br />

office of Gibson Insurance Group<br />

as a service specialist. … Dohn<br />

Cunningham is the new help desk<br />

specialist for Gibson Insurance<br />

Group. … The Risk Management<br />

Institute has presented Diane Merrill<br />

of Gibson Insurance Group<br />

in South Bend with an associate of<br />

general insurance designation. …<br />

Todd Byram of Gibson Insurance<br />

Group has received the Commercial<br />

Lines Coverage Specialist designation<br />

from National Underwriters.<br />

… Ryan Colvin of Gibson Insurance<br />

Group has been awarded<br />

the Group Benefits Associate designation<br />

from the International<br />

Foundation of Employee Benefit<br />

Plans. … Erin Repic of Gibson<br />

Insurance Group of South Bend<br />

INDIANA ILLINOIS GEORGIA FLORIDA<br />

has received the associate in insurance<br />

services designation from the<br />

Insurance Institute of America. …<br />

Adam Peat of Gibson Insurance<br />

Group has received the Accredited<br />

Advisor in Insurance designation.<br />

He is a client executive in property<br />

and casualty specializing in business<br />

development. … Cindy Stutesman<br />

of Gibson Insurance Group has<br />

UNLOCKING<br />

LEGAL<br />

SOLUTIONS<br />

HONORED TO BE RECOGNIZED AS<br />

ONE OF THE TOP FULL SERVICE LAW FIRMS<br />

IN NORTHWEST INDIANA<br />

SCHERERVILLE OFFICE ATTORNEYS<br />

ROBERT A. ANDERSON CALVIN BELLAMY PATRICK A. BRENNAN<br />

NICHOLAS J. CHULOS CARRIE L. FLORES J. BRIAN HITTINGER<br />

NICHOLAS K. LAGINA STEVEN P. LAMMERS LORI MCLAUGHLIN<br />

JEFFREY M. MONBERG JULIE A. ROSENWINKEL<br />

833 West Lincoln Highway Suite 410W<br />

Schererville, <strong>Indiana</strong> 46375<br />

219.227.6100<br />

www.kriegdevault.com<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 9<br />

© <strong>2011</strong> Krieg DeVault LLP<br />

© <strong>2011</strong> Krieg DeVault LLP


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3158 South State Road 2 • Valparaiso, IN 46385-7765<br />

Toll Free 866-761-3753 • 219/465-3753 • www.innataberdeen.com<br />

As seen in Midwest Living, Chicago <strong>Magazine</strong> and Chicago ABC TV’s 190-North<br />

Voted BEST B&B by readers of SHORE <strong>Magazine</strong> & TIMES newspaper.<br />

Ryan Colvin<br />

been promoted to senior claims specialist.<br />

She has been with the company<br />

for six years. … Jill Olson<br />

of Gibson Insurance Group has<br />

been named senior service specialist<br />

in commercial insurance. She has<br />

been with the company for nine<br />

years. … The Society of Certified<br />

Insurance Counselors has recognized<br />

Doug Charles of Charles &<br />

Casassa Insurance of Crown Point<br />

with a certificate honoring his 30<br />

years of participation in advanced<br />

education. … Karen Frick has been<br />

named Outstanding Service Professional<br />

by ACUITY, a property and<br />

casualty insurer. Frick is an agent<br />

at Holland Insurance Group in<br />

South Bend. … Jim Unrue has been<br />

named president of TCU Insurance<br />

Agency.<br />

leGAl<br />

Four lawyers from the South Bend<br />

office of Baker & Daniels have been<br />

named to the <strong>Indiana</strong> Super Lawyers<br />

list for <strong>2011</strong>. They are Richard L.<br />

Hill, bonds and government finance;<br />

Edward A. Sullivan III, business litigation;<br />

Thomas J. Brunner, employment<br />

and labor; and Robert A.<br />

Wade, health care. … Adam Russell<br />

has joined the South Bend law firm<br />

at Hall Konopa, where he will practice<br />

in business litigation and estate<br />

10 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Jason D. Schultz<br />

planning. … Barnes & Thornburg<br />

has announced that four lawyers<br />

from its South Bend office have been<br />

named to the <strong>Indiana</strong> Super Law-<br />

yers list for <strong>2011</strong>. They are Timothy<br />

J. Abeska, business litigation;<br />

George E. Horn, criminal defense<br />

and white collar; Brian J. Lake,<br />

closely held business; and Gerald<br />

F. Lufkus, employment and labor.<br />

… Two lawyers from the South<br />

Bend office of Barnes & Thornburg<br />

have been named “<strong>Indiana</strong><br />

Rising Stars” by <strong>Indiana</strong> Super Lawyers<br />

magazine. They are Alice J.<br />

<strong>Spring</strong>er, business litigation and<br />

Damon R. Leichty, business litigation.<br />

… Caleb S. Johnson and<br />

Adam J. Moore are now partners<br />

in the Merrillville law firm of Spangler,<br />

Jennings & Dougherty, P.C.<br />

… Stephanie Nemeth has joined<br />

the civil litigation practice of the<br />

law firm of Wruble & Associates in<br />

South Bend. … Krieg DeVault LLP,<br />

a law firm with an office in Dyer, has<br />

been named one of the Best Places<br />

to Work in <strong>Indiana</strong> by the <strong>Indiana</strong><br />

Chamber of Commerce. … R. William<br />

Jonas, a lawyer with the South<br />

NOTeWOrThY NeWs biTs<br />

Bend firm of Hammerschmidt,<br />

Amaral & Jonas, has been named<br />

as one of the top attorneys in <strong>Indiana</strong><br />

by Super Lawyers magazine. … Paul<br />

E. Singleton has joined the South<br />

Bend office of the law firm of Baker<br />

& Daniels. … Jason D. Schultz<br />

has joined the law firm of Krieg<br />

DeVault as an associate in its Health<br />

Care Practice. He is a graduate of<br />

the Washington University School of<br />

Law in St. Louis. … Robert A. Wade<br />

has joined the Health Care Practice<br />

of the law firm of Krieg DeVault.<br />

He spent 6½ years as general counsel<br />

and organizational integrity officer<br />

for a multi-hospital system and<br />

is the creator of Captain Integrity,<br />

(www.captainintegrity.com) a compliance<br />

program branding and education<br />

resource used by hospitals<br />

and health systems nationwide.<br />

MANuFACTuriNG<br />

Dietrich Metal Framing in Hammond<br />

will close, according to an<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 11


NOTeWOrThY NeWs biTs<br />

announcement from its parent company,<br />

Worthington Industries of<br />

Columbus, Ohio. The Hammond<br />

plant is one of seven to be closed<br />

by Worthington. … ArcelorMittal<br />

Burns Harbor has been recognized<br />

by The Association for Iron and<br />

Steel Technology for improving its<br />

equipment productivity. The steel<br />

mill received the Silver Reliability<br />

Achievement Award for reducing its<br />

hot strip mill’s maintenance delay<br />

rate by 26 percent. … Jonathan Gallagher<br />

has been promoted to new<br />

product development manager for<br />

MonoSol LLC in Merrillville. He will<br />

be responsible for advancing application<br />

development new market<br />

opportunities. … Corporate Services<br />

in South Bend, which receives<br />

THANK YOU FOR VOTING<br />

SWARTZ RETSON<br />

<strong>2011</strong> “BEST ACCOUNTING FIRM”<br />

For more than 80 years, companies and individuals<br />

have relied on our expertise to help them maximize<br />

their opportunities. Our strength lies in our<br />

experience and “cross consulting” philosophy,<br />

drawing on our team of 25 professionals to identify<br />

and attain your financial and operational goals.<br />

235 E. 86th Avenue, Merrillville, IN 46410<br />

(219) 769-3616 • fax (219) 736-4876 • www.swartz-retson.com<br />

CONNECT WITH US<br />

CheCk out our new site!<br />

and stores products for other companies<br />

around the United States, has<br />

been sold to Rochester, Minn.-based<br />

Archway. It operates 21 facilities<br />

and employs 1,500 people. None<br />

of the 240 people employed at Corporate<br />

Services is expected to lose<br />

a job because of the sale. … J.W.<br />

Hicks of Knox, a refractory supplier<br />

of equipment for the molten metal<br />

industry, will expand its operation.<br />

The $2.5 million project will include<br />

110,000 square feet and add 20 jobs.<br />

… The Albanese Confectionary<br />

factory will expand later this year,<br />

says Alan Ruddell, chief financial<br />

officer. The Hobart factory will<br />

add 20,400 square feet to its existing<br />

100,000-square-foot facility. The<br />

space will be used to make more<br />

gummi bears and increase warehouse<br />

space.<br />

MeDiA/MArKeTiNG/<br />

COMMuNiCATiONs<br />

Rebecca L. Isaacs has joined<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />

<strong>Quarterly</strong> as administrative assistant<br />

to the publisher. … Denise<br />

Buschmann is editorial assistant/<br />

research for <strong>Northwest</strong> <strong>Indiana</strong><br />

<strong>Business</strong> <strong>Quarterly</strong>. … Janice<br />

L. Dixon has been named new<br />

media intern for <strong>Northwest</strong> <strong>Indiana</strong><br />

<strong>Business</strong> <strong>Quarterly</strong>; she is<br />

from the <strong>Indiana</strong> University-Purdue<br />

University <strong>Indiana</strong>polis School of<br />

Informatics. … Matt Kasper has<br />

been promoted to director of sales<br />

for U.S. Cellular in <strong>Indiana</strong>. Most<br />

recently he was area sales manager<br />

in northern <strong>Indiana</strong>. He is a graduate<br />

of Valparaiso University. … Via<br />

Marketing of Merrillville, a marketing<br />

and advertising firm, has merged<br />

with Studio1 of St. John. Studio1<br />

is a graphic design firm. … Arielle<br />

Schmitt has joined Big Idea Company<br />

in Mishawaka as a graphic<br />

designer.<br />

reAl esTATe<br />

Aaron McDermott of Latitude<br />

Commercial Realty in Merrillville<br />

has received the 2010 Commercial<br />

In-Sites Co-Broker of the Year Award.<br />

… Tim McColly has joined McColly<br />

12 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Real Estate as managing broker<br />

in the Valparaiso office. He also is<br />

responsible for creating a curriculum<br />

for new agent training. … Amber<br />

Knuth and Matt Kruyer have joined<br />

Prudential One Realty in Mishawaka<br />

as real estate sales representatives.<br />

Both are licensed in <strong>Indiana</strong>. …<br />

Two members of CB Richard Ellis/<br />

Bradley in South Bend have received<br />

Certified Commercial Investment<br />

Member Scholarships for <strong>2011</strong>. They<br />

are Autumn Psaros, who received<br />

the Push for the Pin Scholarship, and<br />

Jennifer Pinkepank, who received<br />

the C101 Financial Analysis for Commercial<br />

Investment Real Estate Scholarship.<br />

… Joe McPhie has received<br />

the Certified Real Estate Negotiator<br />

designation. He is a broker with<br />

AtHome Realty Group in South<br />

Bend. … Terry Trusgnich, president<br />

of Aide Rental & Sales in Highland,<br />

has been elected to the board<br />

of directors of the American Rental<br />

he will represent members from Illinois,<br />

<strong>Indiana</strong>, Kentucky, Michigan,<br />

Ohio and Wisconsin for the next<br />

three years.<br />

reTAil<br />

Basney Honda has opened a<br />

new showroom in Mishawaka. The<br />

6,000-square-foot showroom is on<br />

Grape Road and is connected to<br />

a new 15,000-square-foot service<br />

area with 21 stalls and 18 lifts. …<br />

FFC Fencing Co. of Cedar Lake has<br />

received the Digger Specialties Inc.<br />

2010 Customer Satisfaction Award,<br />

and was recognized for being the<br />

fourth-highest-volume dealer in<br />

the United States. … The Chapter<br />

11 reorganization announced by<br />

Borders, the national bookselling<br />

retailer, has resulted in the closing<br />

of its store at Westfield Southlake<br />

Mall in Hobart and its store in Mishawaka.<br />

… The Hammond location for<br />

Cabela’s, a national outdoor equipment<br />

retailer, has been named 2010<br />

Store of the Year. In addition, Matt<br />

Burtch and Jerry Nicholsen were<br />

named managers of the year. Burtch<br />

ran the Hammond store for the first<br />

three quarters of 2010 before being<br />

reassigned to a Cabela’s in Texas.<br />

Nicholsen has been manager of the<br />

Hammond store since October.<br />

serViCe<br />

Geisen Funeral-Cremation &<br />

Reception Centre in Crown Point<br />

has received the 2010 Pursuit of<br />

Excellence Award from the National<br />

Funeral Directors Association. …<br />

American Structurepoint Inc., a<br />

consulting firm based in Highland,<br />

has been named one of the Best<br />

Places to Work in <strong>Indiana</strong> by the<br />

<strong>Indiana</strong> Chamber of Commerce.<br />

TeChNOlOGY<br />

Sarah Kiger has been hired as<br />

director of operations and new business<br />

for Mixdesign in Schererville.<br />

Association. As Region 5 director, continued on page 55<br />

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but the view, doesn’t know<br />

about our <strong>Business</strong> Checking<br />

Yes, it's true. At Citizens Financial Bank our FREE <strong>Business</strong><br />

Checking Account is still FREE! You may have heard or<br />

read that many banks are eliminating their free checking<br />

accounts. But not at Citizens! Our account is designed for<br />

simplicity, with no strings or fees attached– this account is<br />

perfect for your basic banking needs!<br />

For over 76 years Citizens Financial<br />

Bank has distinguished itself by<br />

treating clients like family. Our<br />

Team of Professional Trusted<br />

Advisors take a personal<br />

interest in your banking needs.<br />

It is what we call Personal,<br />

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• No Minimum Opening Deposit<br />

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• Unlimited FDIC insurance coverage until Dec. 31, 2012<br />

www.mybankcitizens.com<br />

For more information about our<br />

full menu of <strong>Business</strong> Products,<br />

call 219-227-3064 or 219-513-5355.<br />

Member FDIC<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 13


COVer sTOrY<br />

Our readers pick their favorites in products,<br />

businesses, services and lifestyle.<br />

BEST GOLF CLUB FOR CHARITABLE/BUSINESS OUTINGS White Hawk, Crown Point.<br />

When <strong>Northwest</strong> <strong>Indiana</strong> residents find a<br />

good thing, they let people know. And<br />

that’s what they’ve been doing since last<br />

October, logging into the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />

<strong>Quarterly</strong> website and voting for the “Best Of <strong>Northwest</strong><br />

<strong>Indiana</strong> <strong>Business</strong>.”<br />

If it’s a product or service, <strong>Northwest</strong> <strong>Indiana</strong> customers<br />

and readers of NWIBQ want to let everyone know<br />

who has the best service, where to go to get a great<br />

meal or where the best place is to hold a meeting or<br />

even work.<br />

In dozens of categories, readers have made their<br />

choices. For those who took the time to scroll through<br />

the categories and vote, we thank you. By voting,<br />

you have given deserved recognition to some special<br />

<strong>Northwest</strong> <strong>Indiana</strong> businesses, and you have helped to<br />

make <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> your own.<br />

While the votes have been tallied for the “Best of<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong>,” we’re asking that you<br />

send us your comments about this year’s poll. Is there<br />

a category that should be added? Should there be more<br />

room for feedback? Was the questionnaire too long?<br />

Did it take too much time to complete?<br />

Let us know. We’re already looking to the 2012 edition<br />

of “Best of <strong>Northwest</strong> <strong>Indiana</strong>.” We want to make it one<br />

of the best. We’re listening.<br />

And finally, all are winners in our books, even if you<br />

were listed as a runner-up! Congratulations!<br />

14 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

shawn spence SHAWNSpENCE.COm


BEST (OCCUPATIONAL HEALTH) CLINIC<br />

Franciscan Point, Crown Point.<br />

Pictured at the Sports Medicine Institute<br />

at Franciscan Point is David Ruskowski,<br />

Franciscan St. Anthony Health - Crown<br />

Point president.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 15


Interior Solutions...<br />

Concept through<br />

Completion!<br />

• Commercial<br />

Furnishings<br />

• Space Planning<br />

• Design<br />

• Certified WBE<br />

• Healthcare<br />

• Education<br />

• Hospitality<br />

• Corporate<br />

#1 Thank you for voting voting us us the the<br />

best ― – seven six years in in a a row!<br />

Voted<br />

by the readers of<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

Schererville • 219-864-4690 • South Bend<br />

Check out our new website at www.hdwinteriors.com<br />

COVer sTOrY<br />

besT COMPANY TO WOrK FOr<br />

Winners: Centier Bank, Merrillville;<br />

Horizon Bank, Michigan City;<br />

Northern <strong>Indiana</strong> Public Service<br />

Co., Merrillville; Peoples Bank,<br />

Munster; Porter Hospital, Valparaiso;<br />

Franciscan St. Anthony Medical<br />

Center-Crown Point.<br />

besT MeeTiNG siTe FOr<br />

sMAll GrOuPs (uNDer 100)<br />

Winner: Strongbow Inn,<br />

Valparaiso.<br />

Runners-up: Briar Ridge Country<br />

Club, Schererville; Sand Creek<br />

Country Club, Chesterton; Gamba<br />

Ristorante, Merrillville; The Inn At<br />

Aberdeen, Valparaiso.<br />

besT MeeTiNG siTe<br />

FOr lArGe GrOuPs<br />

Winner: The Avalon Manor,<br />

Hobart.<br />

Runners-up: Blue Chip Casino<br />

Hotel & Spa, Michigan City; The Star<br />

Plaza, Merrillville; Horseshoe Casino,<br />

Hammond; Sand Creek Country<br />

Club, Chesterton; Harre Student<br />

Union, Valparaiso University.<br />

besT CONVeNTiON siTe<br />

Winner: The Star Plaza, Merrillville.<br />

Runners-up: Horseshoe Casino,<br />

Hammond; Porter County Expo<br />

Center, Valparaiso; Avalon Manor,<br />

Hobart; Blue Chip Casino Hotel &<br />

Spa, Michigan City.<br />

besT hOTel<br />

FOr busiNess eVeNTs<br />

Winner: The Star Plaza, Merrillville.<br />

Runners-up: Blue Chip Casino<br />

Hotel & Spa, Michigan City; Hilton<br />

Garden Inn, Chesterton; Hampton<br />

Inn, LaPorte, Merrillville, Munster,<br />

Portage, South Bend and Valparaiso.<br />

besT CAsiNO FOr busiNess<br />

MeeTiNGs AND eVeNTs<br />

Winner: Blue Chip Casino Hotel &<br />

Spa, Michigan City.<br />

Runners-up: Ameristar, East<br />

Chicago; Four Winds, New Buffalo,<br />

Mich.; The Majestic Star, Gary;<br />

Horseshoe Casino, Hammond.<br />

16 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

<strong>2011</strong>


Voted BEST Place to Work<br />

You can<br />

see it in<br />

their faces.<br />

“Our staff is deeply committed to giving patients their best every day.<br />

Their dedication and team spirit have helped us create an environment<br />

that we are honored to say is <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> magazine’s<br />

Best Place to Work.”<br />

-Jonathan Nalli, CEO<br />

2 Hospitals. 350 Physicians. 7 Convenient Outpatient Locations.<br />

VALPARAISO I PORTAGE I CHESTERTON I HEBRON I DEMOTTE<br />

Serving Lake, Porter, LaPorte, Starke, Newton and Jasper Counties.


COVer sTOrY<br />

besT resTAurANT FOr<br />

busiNess eNTerTAiNiNG<br />

Winner: Gino’s Steakhouse,<br />

Merrillville and Dyer.<br />

Runners-up: Gamba Ristorante,<br />

Merrillville; Ciao Bella, Schererville;<br />

The Lighthouse, Cedar Lake;<br />

Industrial Revolution, Valparaiso.<br />

BCC<br />

besT CATerer FOr<br />

busiNess eVeNTs<br />

Winner: Comfort’s Catering,<br />

St. John.<br />

Runners-up: Strongbow Inn,<br />

Valparaiso; Great Lakes Catering,<br />

Michigan City; Bistro 157,<br />

Valparaiso; Scarborough Faire Café<br />

& Bakery, Schererville.<br />

BURKE COSTANZA & CARBERRY<br />

A T T O R N E Y S A T L A W<br />

Advisors you want. Advocates you need.<br />

VOTED <strong>2011</strong> BEST<br />

CORPORATE LAW FIRM<br />

LAW FIRM FOR LITIGATION<br />

ESTATE PLANNING PRACTICE<br />

LAW FIRM FOR BUSINESS<br />

ACQUISITIONS AND MERGERS<br />

by the readers of <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

THANK YOU!<br />

Find out why we were voted best in <strong>2011</strong>!<br />

Visit us at www.bcclegal.com<br />

or call us at 219-769-1313<br />

9191 Broadway | Merrillville, IN 46410 | t. 219.769.1313 | f. 219.769.6806<br />

156 Washington St. | Valparaiso, IN 46383 | t. 219.531.0134 | www.bcclegal.com<br />

BUSINESS SERVICES<br />

besT ACCOuNTiNG FirM<br />

Winners: McMahon & Associates<br />

P.C., Munster; Swartz Retson & Co.,<br />

Merrillville.<br />

Runners-up: Crowe Horwath,<br />

South Bend; Laciak Accountancy<br />

Group, P.C., Schererville; Prasco<br />

& Snearly, Crown Point; Rowley<br />

Bushue, Michigan City; Clifton<br />

Gunderson, Schererville.<br />

besT ADVerTisiNG AGeNCY<br />

FOr A busiNess<br />

Winner: AC Inc., Valparaiso.<br />

Runners-up: Group 7even,<br />

Valparaiso; VIA Marketing,<br />

Merrillville; Marrs Media Group,<br />

Valparaiso; Morse & Co., Michigan<br />

City; Diversified Marketing<br />

Strategies, Crown Point; Moran<br />

Design, Hammond; Greenlight<br />

Creative, Hammond.<br />

besT AD AGeNCY FOr<br />

DeVelOPiNG A COrPOrATe<br />

iMAGe CAMPAiGN<br />

Winner: AC Inc., Valparaiso.<br />

Runners-up: Via Marketing,<br />

Merrillville; The Barbauld Agency,<br />

Valparaiso; Marrs Media Group,<br />

Valparaiso; Morse & Co.,<br />

Michigan City.<br />

besT Web DesiGN COMPANY<br />

Winner: Atom Groom Design LLC,<br />

Crown Point.<br />

Runners-up: Golden Technologies,<br />

Valparaiso; AC Inc., Valparaiso;<br />

Morse & Co., Michigan City;<br />

Group 7even, Valparaiso; V as in<br />

Victor, Hobart.<br />

besT ONliNe<br />

e-MArKeTiNG COMPANY<br />

Winner: AC Inc., Valparaiso.<br />

Runners-up: Group 7even,<br />

Valparaiso; Ideas In Motion,<br />

Valparaiso; Marrs Media Group,<br />

Valparaiso.<br />

besT COMMerCiAl PriNTer<br />

Winner: Home Mountain Printing,<br />

Valparaiso.<br />

Runners-up: Largus Printing,<br />

Munster; Digital Printworks,<br />

18 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

LLP


BEST CASINO FOR BUSINESS MEETINGS AND EVENTS Blue Chip Casino Hotel & Spa, Michigan City.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 19


BEST UNIVERSITY FOR A TECHNOLOGY DEGREE Purdue University Calumet, Hammond. Shown here<br />

are students designing a battery-charging wind turbine that can be mounted on top of an automobile.<br />

Member FDIC<br />

BEST BANK<br />

FOR BUSINESS<br />

by the readers of the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> <strong>Magazine</strong><br />

9 Consecutive Years: 2003 - <strong>2011</strong><br />

1-888-CENTIER<br />

www.centier.com<br />

20 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

photo by tom hocker for purdue university calumet


Merrillville; Foster Printing,<br />

Michigan City; Lithographic<br />

Communications, Munster.<br />

besT bANK FOr busiNess<br />

Winner: Centier, Merrillville.<br />

Runners-up (all area locations):<br />

1st Source; Citizens Financial Bank;<br />

Peoples Bank; Fifth Third; Horizon<br />

Bank; First Financial Bank; First<br />

Midwest Bank; Chase Bank; Harris<br />

Bank.<br />

besT bANK<br />

FOr CusTOMer serViCe<br />

Winner: Horizon Bank,<br />

Michigan City.<br />

Runners-up (all locations):<br />

Peoples Bank; Centier; Fifth Third;<br />

First Financial; Citizens Bank; Chase<br />

Bank; Harris Bank.<br />

besT bANKiNG<br />

iNVesTMeNT ADVisOrs<br />

Winners: Debbie Rollo, Horizon<br />

Bank, Munster; Kevin Babcock,<br />

Centier Bank, Merrillville; Lisa<br />

Marek, Centier Bank, Valparaiso;<br />

Terry Quinn, Peoples Bank,<br />

Munster; Sandy Kazmucha, Horizon<br />

Bank, Michigan City.<br />

besT COMMerCiAl<br />

CONsTruCTiON COMPANY<br />

Winners: Tonn and Blank,<br />

Michigan City and <strong>Indiana</strong>polis;<br />

Larson Danielson, LaPorte;<br />

Berglund Construction, Chesterton<br />

and Chicago.<br />

Runners-up: Hasse Construction,<br />

Calumet City, Ill., and Munster;<br />

Chester Inc., Valparaiso; Gough<br />

Inc., Merrillville; Powers & Sons,<br />

Gary and <strong>Indiana</strong>polis.<br />

besT COMMerCiAl<br />

lANDsCAPiNG COMPANY<br />

Winner: Lakeshore Landscaping,<br />

Valparaiso.<br />

Runners-up: Hubinger<br />

Landscaping Corp., Crown Point;<br />

RV Property Enhancement,<br />

Valparaiso; Small’s Landscaping<br />

Inc., Valparaiso; Allen’s Landscape<br />

Centre, Highland; Cummings<br />

Landscaping, Crown Point.<br />

besT COMMerCiAl<br />

ArChiTeCTurAl<br />

DesiGN COMPANY<br />

Winner: Design Organization Inc.,<br />

Valparaiso.<br />

Runners-up: InCambridge<br />

Architects, Crown Point and Griffith;<br />

Fanning Howey, South Bend;<br />

Carras-Szany-Kuhn & Associates,<br />

Schererville.<br />

COVer sTOrY<br />

besT COMMerCiAl<br />

reAl esTATe COMPANY<br />

Winner: Keller Williams Realty<br />

Leaders Group, Schererville and<br />

Crown Point.<br />

Runners-up: Commercial In-Sites,<br />

Merrillville; CB Richard Ellis/<br />

Bradley; South Bend, Mishawaka,<br />

LaPorte, Michigan City; ReMax<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 21


COVer sTOrY<br />

Commercial Property Solutions,<br />

Valparaiso and Merrillville;<br />

McColly Realtors, Chesterton,<br />

Crown Point, Highland, Lowell,<br />

Portage, Schererville, Winfield and<br />

Valparaiso.<br />

besT COrPOrATe lAW FirM,<br />

besT FOr busiNess<br />

ACQuisiTiONs & MerGers,<br />

besT lAW FirM FOr liTiGATiON<br />

Winner: Burke, Costanza &<br />

Carberry LLP, Merrillville and<br />

Valparaiso.<br />

Runners-up: Kreig DeVault,<br />

Schererville; Hoeppner, Wagner &<br />

Evans, Merrillville and Valparaiso;<br />

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• Organizational Leadership & Supervision<br />

For more information,<br />

contact Prof. Mohammad Zahraee at<br />

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or e-mail at techgrad@purduecal.edu<br />

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An equal access, equal opportunity, affirmative action employer that is committed to a diverse workplace<br />

Newby Lewis Kaminski &<br />

Jones, LaPorte; Hodges & Davis,<br />

Merrillville and Portage; Rubino,<br />

Ruman, Crosmer, Smith, Sersic &<br />

Polen, Dyer.<br />

besT esTATe<br />

PlANNiNG PrACTiCe<br />

Winner: Burke, Costanza &<br />

Carberry, LLP.<br />

Runners-up: Kreig DeVault,<br />

Schererville and South Bend;<br />

Horizon Trust & Investment<br />

Management, Michigan City;<br />

Centier Bank Wealth Management,<br />

Merrillville; Rice & Rice, Valparaiso.<br />

besT hOsPiTAl<br />

Winner: Franciscan St. Anthony<br />

Medical Center-Crown Point.<br />

Runners-up: Community Hospital,<br />

Munster; <strong>Indiana</strong> University Health<br />

LaPorte; Porter Hospital, Valparaiso;<br />

Franciscan St. Margaret Mercy<br />

Healthcare, Dyer and Hammond;<br />

Franciscan St. Anthony, Michigan<br />

City; St. Mary Medical Center,<br />

Hobart.<br />

besT (OCCuPATiONAl<br />

heAlTh) CliNiC<br />

Winner: Franciscan Point,<br />

Crown Point.<br />

Runners-up: Hammond Clinic,<br />

Hammond; NorthShore Health<br />

Centers, Portage; WorkingWell,<br />

Crown Point, Michigan City,<br />

Hammond, Munster and Valparaiso;<br />

Urgent Care and Immediate Care<br />

Centers, Schererville.<br />

besT iNsurANCe AGeNCY<br />

FOr A busiNess<br />

Winner: General Insurance<br />

Services, Michigan City, LaPorte<br />

and Valparaiso.<br />

Runners-up: Fleming, Bates &<br />

Barber, Crown Point; State Farm,<br />

Whiting, Hammond and Crown<br />

Point; Anderson Insurance,<br />

Valparaiso; Allstate Insurance,<br />

Crown Point, Valparaiso and<br />

Munster; Farm Bureau Insurance,<br />

Crown Point, Highland and<br />

Schererville.<br />

22 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

<strong>2011</strong>


esT OFFiCe<br />

iNTeriOr DesiGN FirM<br />

Winners: HDW Commercial<br />

Interiors, Schererville; Design<br />

Organization Inc., Valparaiso.<br />

Runners-up: Kramer & Leonard,<br />

Chesterton; McShane’s <strong>Business</strong><br />

Products & Solutions, Munster.<br />

besT uNiVersiTY<br />

TO ATTAiN AN MbA<br />

Winner: Valparaiso University<br />

School of <strong>Business</strong>, Valparaiso.<br />

Runners-up: <strong>Indiana</strong> University<br />

<strong>Northwest</strong>, Gary; Notre Dame,<br />

South Bend; Purdue University<br />

Calumet, Hammond; Purdue North<br />

Central, Westville; Krannert School<br />

of Management, Purdue University,<br />

West Lafayette.<br />

besT uNiVersiTY FOr A<br />

TeChNOlOGY DeGree<br />

Winner: Purdue University<br />

Calumet, Hammond.<br />

Runners-up: <strong>Indiana</strong> University<br />

Best Golf Course<br />

for Charitable Outings<br />

WHITE HAWK<br />

COUNTRY CLUB<br />

Thank you for voting us<br />

BEST PLACE TO PURCHASE OFFICE FURNITURE HDW Commercial Interiors,<br />

Schererville, and Kramer & Leonard, Chesterton (co-winners). Shown here is the<br />

SAYL chair from Kramer & Leonard, with a design inspired by the Golden Gate Bridge.<br />

White Hawk Country Club is one of the best places to have<br />

your corporate, organizational or charitable golf outing in the<br />

entire state! Our outings come back year after year because<br />

they appreciate and respect the level of service they receive.<br />

• Tournament and<br />

contest scoring<br />

• Motorcoach service<br />

to & from your location<br />

What White Hawk can offer your group...<br />

• Set up of all sponsorship<br />

hole signs, etc.<br />

• Multiple dining and<br />

banquet options<br />

and much more all at a reasonable price!<br />

Contact us and see how you can<br />

make this year’s outing the BEST!<br />

1001 White Hawk Drive l Crown Point, IN 46307<br />

www.whitehawkcountryclub.com I 219-661-2322<br />

• Space for 12-288<br />

participants<br />

Voted by the readers of<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 23<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

<strong>2011</strong>


COVer sTOrY<br />

Insuring NW <strong>Indiana</strong><br />

for over 70 Years<br />

• Apartments<br />

• Auto Dealers<br />

• Auto Repair<br />

• Churches<br />

• Condominiums<br />

• Contractors<br />

• Manufacturing<br />

• Non Profi ts<br />

• Public Entities<br />

• Restaurants<br />

Michigan City<br />

219.879.4581<br />

LaPorte<br />

219.362.2113<br />

www.genins.com<br />

• Retail<br />

• Schools<br />

• Trucking<br />

Voted Voted Voted Voted best best best best<br />

insurance insurance insurance insurance insurance insurance insurance insurance insurance insurance agency agency agency agency agency agency agency agency agency agency<br />

for for for for business business business business business<br />

seven seven seven seven years years years years in in in a a a row row row row<br />

<strong>Northwest</strong> <strong>Northwest</strong> <strong>Northwest</strong> <strong>Northwest</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Business</strong> <strong>Business</strong> <strong>Business</strong><br />

<strong>Quarterly</strong> <strong>Quarterly</strong> <strong>Quarterly</strong> <strong>Quarterly</strong> Readers Readers Readers Readers Poll Poll Poll Poll<br />

2005, 2005, 2005, 2005, 2006, 2006, 2006, 2006, 2007, 2007, 2007, 2007, 2008, 2008, 2008, 2008,<br />

2009, 2009, 2009, 2009, 2010, 2010, 2010, 2010, <strong>2011</strong> <strong>2011</strong> <strong>2011</strong> <strong>2011</strong><br />

Valparaiso<br />

219.464.3511<br />

At Olthof Homes,<br />

our passion is for<br />

you to enjoy life<br />

at your new community,<br />

and in your new home<br />

Information Centers are Open!<br />

Tuesday-Thursday 11-6 Friday 11-5,<br />

Saturday 10-5 Closed Sunday & Monday<br />

OlthofHomes.com<br />

Representing<br />

Hastings Mutual<br />

and many other<br />

fi ne companies.<br />

<strong>Northwest</strong>, Gary; Ivy Tech<br />

Community College, East Chicago,<br />

Michigan City, South Bend, Gary<br />

and Valparaiso; Purdue North<br />

Central, Westville; Valparaiso<br />

University.<br />

besT uNiVersiTY busiNess<br />

DeGree ONliNe PrOGrAM<br />

Winner: University of Phoenix,<br />

Merrillville and <strong>Indiana</strong>polis.<br />

Runners-up: <strong>Indiana</strong> Wesleyan<br />

University, Merrillville; Ivy Tech<br />

Community College, East Chicago,<br />

Michigan City, South Bend, Gary<br />

and Valparaiso.<br />

besT PlACe TO PurChAse<br />

OFFiCe eQuiPMeNT AND<br />

suPPlies<br />

Winners: McShane’s <strong>Business</strong><br />

Products & Solutions, Munster;<br />

Kramer & Leonard, Chesterton.<br />

Runners-up: Office Depot,<br />

Merrillville, Hobart and Michigan<br />

City; Office Max, Michigan City,<br />

Merrillville and Mishawaka; Staples,<br />

LaPorte, Valparaiso, Merrillville,<br />

Munster and South Bend.<br />

besT PlACe TO PurChAse<br />

OFFiCe FurNiTure<br />

Winners: HDW Commercial<br />

Interiors, Schererville; Kramer &<br />

Leonard, Chesterton.<br />

Runners-up: McShane’s, Munster;<br />

Office Depot, Merrillville, Hobart<br />

and Michigan City; Office Max,<br />

Michigan City, Merrillville and<br />

Mishawaka.<br />

besT lOCAl<br />

TeleCOMMuNiCATiONs<br />

COMPANY<br />

Winner: Midwest Telecom of<br />

America (MTA), Merrillville.<br />

Runners-up: AT&T, Michigan City,<br />

LaPorte, Valparaiso, Portage, Merrillville,<br />

Crown Point, Highland and<br />

South Bend; Verizon, Chesterton,<br />

Crown Point, Gary, Hammond,<br />

LaPorte, Lake Station, Michigan City,<br />

Merrillville, Mishawaka, Munster,<br />

Portage, Porter, Rensselaer, St. John,<br />

Schererville, South Bend, Valparaiso<br />

and Winamac.<br />

24 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


<strong>2011</strong><br />

Voted by the readers of<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

www.stanthonymedicalcenter.com<br />

Thank you to the readers of<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

magazine for voting Franciscan<br />

St. Anthony Health-Crown Point. . .<br />

Best Hospital in the Region<br />

Franciscan St. Anthony Health-Crown Point<br />

Best Place to Work<br />

Franciscan St. Anthony Health-Crown Point<br />

Best Outpatient Health Facility<br />

Franciscan Point


BEST COMMERCIAL CONSTRUCTION COMPANY Tonn and Blank, Michigan City and<br />

<strong>Indiana</strong>polis; Larson Danielson, LaPorte; and Berglund Construction, Chesterton and<br />

Chicago (co-winners). Shown here is St. Francis-Mooresville completed by Tonn and Blank.<br />

BEST COLLEGIATE SPORT Valparaiso University basketball and University of Notre<br />

Dame football (co-winners). Shown here: junior Brandon Wood takes a shot against<br />

Missouri State in February.<br />

besT lOCAl iNTerNeT<br />

serViCes PrOViDer<br />

FOr busiNesses<br />

Winner: Comcast, Valparaiso,<br />

Portage, Hammond and Merrillville.<br />

Runners-up: Midwest Telecom<br />

of America, Merrillville; AT&T,<br />

Michigan City, LaPorte, Valparaiso,<br />

Portage, Merrillville, Crown<br />

Point, Highland and South Bend;<br />

Verizon, Chesterton, Crown Point,<br />

Gary, Hammond, LaPorte, Lake<br />

Station, Michigan City, Merrillville,<br />

Mishawaka, Munster, Portage,<br />

Porter, Rensselaer, St. John,<br />

Schererville, South Bend, Valparaiso<br />

and Winamac; NETNITCO, Hebron.<br />

EXECUTIVE<br />

LIFESTYLE<br />

besT AuTOMObile DeAler<br />

AND besT FOr COrPOrATe<br />

AuTO leAses<br />

Winner: Schepel Buick Pontiac<br />

GMC, Merrillville; Mike Anderson<br />

Chevrolet, Merrillville.<br />

Runners-up: Art Hill Ford,<br />

Merrillville; Kennedy Mazda,<br />

Valparaiso; Lexus of Merrillville;<br />

Napleton Volvo, Schererville.<br />

besT GOlF COurse<br />

Winner: The Course at Aberdeen,<br />

Valparaiso.<br />

Runners-up: Briar Ridge,<br />

Schererville; Lost Marsh, Hammond;<br />

White Hawk, Crown Point; Sand<br />

Creek Country Club, Chesterton;<br />

Sandy Pines, Demotte; Innsbrook<br />

Country Club, Merrillville; Youche<br />

Country Club, Crown Point.<br />

besT GOlF Club FOr<br />

ChAriTAble/busiNess<br />

OuTiNGs<br />

Winner: White Hawk, Crown Point.<br />

Runners-up: Sand Creek Country<br />

Club, Chesterton; Briar Ridge,<br />

Schererville; The Course at<br />

Aberdeen, Valparaiso; Lost Marsh,<br />

Hammond; Pottawattomie Country<br />

Club, Michigan City.<br />

26 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

rick welton<br />

continued on page 68


eNVirONMeNT<br />

Eco-Friendly Golfing<br />

<strong>Northwest</strong> <strong>Indiana</strong> courses maintained with the planet in mind.<br />

by Steve Kaelble<br />

The golf course is<br />

such a place of<br />

beauty and tranquility—it’s<br />

a bit surprising to<br />

imagine that a golf course<br />

has the potential to have<br />

a negative impact on the<br />

environment. It’s comforting,<br />

then, to learn of the<br />

committed environmental<br />

stewards who are watching<br />

over <strong>Northwest</strong> <strong>Indiana</strong> golf<br />

courses, and their painstaking<br />

efforts to maintain their<br />

properties with the health<br />

of the planet in mind.<br />

Their mindset is summed up by<br />

Erwin McKone, director of golf operations<br />

at Briar Ridge Country Club in<br />

Schererville. “We are sitting on some<br />

valuable green space for our community,”<br />

he says. “We’re examining<br />

how to make golf go hand-in-hand<br />

with solid environmental practices, to<br />

make the most of these green spaces.”<br />

Perhaps the most obvious potential<br />

environmental concern involves the<br />

chemicals needed to keep the course’s<br />

turf in top shape. As any homeowner<br />

knows, it’s hard to maintain golfcourse-quality<br />

grass without the help<br />

of some herbicides and insecticides,<br />

but the days of simply blanketing the<br />

course with chemicals are long gone.<br />

Today’s turf-management experts<br />

know that doing so is not only<br />

unnecessary, it’s expensive and it’s<br />

not in the best interests of the environment.<br />

“Golf courses are more<br />

aware than they were 20 or 30 years<br />

ago,” notes Bill Burford, golf course<br />

superintendent at The Course at<br />

Aberdeen in Valparaiso.<br />

“We’re looking at ways we can<br />

reduce the chemicals we put in<br />

the environment,” McKone agrees.<br />

“We’re looking to the future and to<br />

the days when more pesticide bans<br />

are taking place.”<br />

CERTIFIABLY GREEN GREENS Sand Creek Country Club<br />

in Chesterton announced in January that it has retained its<br />

designation as a Certified Audubon Cooperative Sanctuary,<br />

a recognition of environmental excellence.<br />

“We have a strong management<br />

program,” Burford explains. That<br />

doesn’t mean all fertilizers and fungicides<br />

are out, but it does mean the<br />

chemicals used today have evolved<br />

into safer varieties. But even more<br />

important, says Burford, “We hold<br />

off spraying until we have to.”<br />

It’s all part of a concept known<br />

as integrated pest management, or<br />

IPM. The basic idea is that there<br />

are numerous ways to deal with<br />

pests—plant or insect—and chemicals<br />

represent just one approach.<br />

IPM involves creating a course-specific<br />

plan based on local situations<br />

and conditions. One of the key elements<br />

is establishing measurable<br />

thresholds of damage, and basing<br />

the response on just how bad the<br />

problem is. For example, a course<br />

won’t apply fungicide to an affected<br />

area unless the problem exceeds the<br />

established threshold.<br />

Even if the threshold of damage<br />

has been met, there may be an<br />

option with a lower environmental<br />

impact. Beyond chemicals, golf<br />

course superintendents may turn to<br />

biological solutions, such as predators<br />

or parasites, or cultural fixes<br />

such as habitat modification. There<br />

may be a physical answer, such as<br />

soil aeration or increased air move-<br />

ment. A typical IPM plan<br />

will emphasize the use of<br />

non-chemical solutions first.<br />

The concept sounds sensible,<br />

though it’s anything<br />

but simple. For one thing,<br />

it requires painstaking and<br />

sophisticated monitoring.<br />

“We do daily monitoring of<br />

rainfall amounts and evaporation<br />

rates,” Burford notes.<br />

What does that have to<br />

do with controlling fungal<br />

foes and other unwanted<br />

growth? “When it comes to<br />

fungus that attack plants,<br />

one big key is to keep everything<br />

a little on the dry side,” says Brian<br />

Yeager, golf course superintendent<br />

at White Hawk Country Club in<br />

Crown Point. “It’s a balancing act,”<br />

he adds. On one hand, it makes<br />

sense to water heavily when it’s hot<br />

and dry to keep the grass green. On<br />

the other hand, water too much at<br />

the wrong time and you might exacerbate<br />

fungal growth.<br />

The bottom line is that taking care<br />

of a golf course in an eco-friendly<br />

way involves a lot of science. Burford<br />

and other <strong>Northwest</strong> <strong>Indiana</strong><br />

golf course superintendents stay on<br />

top of the latest research from institutions<br />

such as Purdue University.<br />

And many do their own research<br />

as well. “We have installed some different<br />

test plots out here,” McKone<br />

says of Briar Ridge. “We do a fair<br />

amount of research to get a better<br />

handle on our problem areas.”<br />

For example, “we’re inter-seeding<br />

more disease-tolerant grasses<br />

and evaluating the methods we use<br />

to establish it, and see what does<br />

better than others,” he says. The<br />

more disease-tolerant the grasses are<br />

to begin with, the less likely they’ll<br />

need chemical help to stay healthy.<br />

This kind of golf course environmentalism<br />

is not just good for the<br />

28 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


BIRD-FRIENDLY A great horned owl feels at home in a wildlife habitat area at Briar Ridge Country Club in Schererville.<br />

In Valparaiso, The Course at Aberdeen manages chemical use meticulously, spraying only when necessary.<br />

planet—it’s easier on the budget,<br />

too. “The economy has changed the<br />

way everybody is doing things. The<br />

money is not there for spraying as<br />

much,” Yaeger says.<br />

Not making blanket applications<br />

of chemicals “saves us money in<br />

addition to being better for the environment,”<br />

agrees John Quickstad,<br />

golf course superintendent at Blackthorn<br />

Golf Club in South Bend and<br />

another IPM proponent.<br />

In fact, according to the Audubon<br />

Cooperative Sanctuary for Golf<br />

Courses—which has established a<br />

set of principles to help golf courses<br />

be better environmental stewards—<br />

courses that have adopted ecofriendly<br />

practices have enjoyed a 70<br />

percent reduction in pesticide costs,<br />

have cut fertilizer costs by two-thirds<br />

and have slashed water costs in half.<br />

And many report that their efforts<br />

have attracted new golfers and<br />

members who strive specifically to<br />

support green golf courses.<br />

WelCOMiNG birDs<br />

AND OTher WilDliFe<br />

Blackthorn is among the courses<br />

guided by Audubon’s eco-principles,<br />

which include environmental planning,<br />

wildlife and habitat management,<br />

chemical use reduction and<br />

safety, water conservation, water<br />

quality management, outreach and<br />

education. “One of the more obvious<br />

things is that we’ve placed bird<br />

nesting boxes on the golf course;<br />

we have about 30,” Quickstad says.<br />

“We’re trying to encourage bluebirds<br />

and have been fairly successful.”<br />

Each week a local Audubon<br />

member monitors activity in the<br />

nesting boxes at Blackthorn. Last<br />

year, Quickstad says, “we saw 205<br />

eggs laid, and of those we had 86<br />

bluebirds and 72 tree swallows.<br />

We had a 77 percent success rate.”<br />

That’s nice for the environment, and<br />

for golfers, too. “Bluebirds are a very<br />

pretty bird, and they eat insects such<br />

as mosquitoes.”<br />

Purple martins have discovered<br />

birdhouses built just for them at<br />

The Course at Aberdeen, according<br />

to Burford. And birds also find<br />

a red carpet at Sand Creek Country<br />

Club in Chesterton, where director<br />

of grounds Phil Lau says, “we try to<br />

work with Mother Nature and with<br />

the wildlife.” That includes such practices<br />

as water conservation, less use<br />

of chemicals, safer chemical choices<br />

and such practices as soil aeration.<br />

But it also means reserving areas on<br />

the course for wildlife habitats.<br />

The result is a lot of deer, herons,<br />

geese, squirrels, raccoons, beavers<br />

and foxes—all living in harmony<br />

with Sand Creek’s golfers, Lau<br />

reports. Another result is recognition<br />

from Audubon. Sand Creek<br />

announced in January that it has<br />

retained its designation as a Certified<br />

Audubon Cooperative Sanctuary, a<br />

recognition of environmental excellence.<br />

Audubon’s current list of certified<br />

sanctuaries includes two other<br />

courses in the region—Knollwood<br />

Country Club in Granger and the<br />

William K. and Natalie O. Warren<br />

Golf Course at Notre Dame.<br />

Audubon has been recognizing<br />

environmentally conscious golf<br />

courses for two decades now. In that<br />

time, the organization says, nearly all<br />

of its member courses have switched<br />

to less toxic pesticides, and most are<br />

using them more carefully as well.<br />

They’re also designing water features<br />

with natural shorelines much<br />

more frequently, which controls<br />

erosion, filters runoff and provides<br />

wildlife habitats.<br />

GreeNs builT<br />

OVer brOWNFielDs<br />

In Hammond, the Lost Marsh Golf<br />

Course has been an eco-friendly<br />

course from its very beginning. In fact,<br />

its creation was itself an act of environmental<br />

stewardship—the cleanup of a<br />

brownfield site known rather unaffectionately<br />

as Bairstow Mountain.<br />

The hundred-acre eyesore was a<br />

slag transfer station run by an entrepreneur<br />

named Harry Bairstow,<br />

according to Milan Kruszynski,<br />

Hammond port authority director.<br />

Bairstow piled up slag, a byproduct<br />

of steel production, for reclamation.<br />

The business closed in the mid-’70s,<br />

sat vacant for a couple of decades,<br />

landed on the Environmental Protection<br />

Agency’s Superfund list, and<br />

was just begging to be cleaned up.<br />

The city did just that, leveling the<br />

mountain, capping it with bottom<br />

ash and sculpting it into a lovely<br />

green space—most recently topped<br />

with a stunning Frank Lloyd Wrightinspired<br />

clubhouse.<br />

But the green golf story didn’t end<br />

with the creation of Lost Marsh, says<br />

Niko Sullivan, golf course administrator.<br />

Sullivan runs down a long<br />

list of environmentally friendly practices,<br />

including electric putting green<br />

mowers, the addition of electric golf<br />

carts, carefully monitored water and<br />

chemical usage, purple martin houses<br />

and a concerted effort to establish<br />

natural vegetation. The maintenance<br />

crew religiously recycles oil, waste<br />

fuel and antifreeze, Sullivan says,<br />

and washes its equipment on a special<br />

pad that drains into a tank where<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 29


tapadh leat!<br />

That is Scottish for Thank you.<br />

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the #1 Golf Course in <strong>Northwest</strong> <strong>Indiana</strong>.<br />

To show our appreciation we are offering<br />

complimentary range balls with every tee time.<br />

It’s our way of saying tapadh leat.<br />

Designed by renowned architect Dr. Michael Hurdzan,<br />

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Inquire about our annual and corporate passes,<br />

golf outing packages & tee times today.<br />

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245 Tower Road | Valparaiso, IN 46385<br />

eNVirONMeNT<br />

the rinse water biodegrades naturally<br />

with the help of microbes.<br />

Lost Marsh, says Sullivan, really<br />

wants to share the green space with<br />

the Hammond community—and not<br />

just golfers. “Two times a year we<br />

close the course and allow people<br />

to come walk. And in the offseason,<br />

we allow sledding.”<br />

seeiNG The biG PiCTure<br />

Back at Briar Ridge, McKone is continuing<br />

to seek environmental ways to<br />

make the most of the property. “We<br />

have a lot of acreage, typically more<br />

than we need to play the game,” he<br />

says. “So we’re trying to establish natural<br />

prairie plants, to establish some<br />

prairies lost in the Midwest.”<br />

He’s also read about bee colony<br />

collapse disorder, which has been<br />

decimating honeybee populations<br />

and causing grave environmental<br />

concern across the country, given<br />

the important role that honeybees<br />

play in pollination. With that in<br />

mind, “this summer we’re bringing<br />

in two honeybee hives,” he says.<br />

Golfers needn’t worry, he adds,<br />

because these bees are not aggressive<br />

at all. But they’re endangered.<br />

“There’s been a huge decline, so we<br />

thought because this is such a concern<br />

and we have the property, we<br />

can do the right thing for the environment—and<br />

maybe even serve<br />

our members fresh honey.”<br />

Briar Ridge wants to keep a close<br />

connection to environmental science,<br />

and is turning to Purdue University<br />

Calumet. “We’re looking<br />

for an intern to be a leader of our<br />

environmental program, doing data<br />

collection, outreach and education.<br />

We’re looking to collect water-quality<br />

data to get a feel for what’s happening<br />

so we know how to treat it.”<br />

The quality of water in a golf<br />

course’s ponds and wetlands, McKone<br />

says, is not just a matter of local concern.<br />

“Most of our water eventually<br />

ends up in the Gulf of Mexico. This<br />

golf course and watershed affects the<br />

fisheries down in Louisiana, so with<br />

that in mind, we manage things a<br />

little differently. We don’t want to be<br />

part of the problem.” n<br />

30 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


y Kathy McKiMMie<br />

Wellness programs, health<br />

risk assessments and carrot-and-stick<br />

employee<br />

incentive programs to encourage<br />

healthy lifestyles have been around<br />

for decades. Their effectiveness<br />

has been mixed for many reasons,<br />

including their voluntary nature,<br />

the lack of a convincing return on<br />

investment and the inability of fully<br />

insured small employers to impact<br />

their current insurance rates.<br />

Still, as health-care cost increases<br />

continue in the double digits, wellness<br />

continues to get attention from<br />

employers, providers and organizations<br />

seeking ways to keep<br />

employees healthy and improve<br />

productivity.<br />

The Wellness Council of <strong>Indiana</strong><br />

has been around since 1988, established<br />

to share information about<br />

what works among members, promote<br />

healthier lifestyles and certify<br />

workplace wellness programs. But<br />

it was always run by volunteers,<br />

says President Mike Campbell, until<br />

January of this year when it entered<br />

into a partnership with the <strong>Indiana</strong><br />

Chamber of Commerce.<br />

The chamber hired Chuck Gillespie<br />

as its first full-time program<br />

director. With its new resources and<br />

increased visibility, Campbell hopes<br />

the council’s membership will grow<br />

to 500 over the next 18 months,<br />

and that it can boost attendance at<br />

the Council’s 3rd Annual Wellness<br />

Summit on Sept. 27, <strong>2011</strong>.<br />

Campbell is managing partner,<br />

health and productivity, at Neace<br />

eMPlOYee beNeFiTs<br />

The Wellness Connection<br />

Companies seek ways to keep employees healthy.<br />

LOW-COST WELLNESS Some companies have launched “Biggest Loser”-style competitions to encourage exercise and weight loss.<br />

Lukens, <strong>Indiana</strong>polis. He sees wellness<br />

as one part of a strategic cultural<br />

change within the workplace, along<br />

with an emphasis on presenteeism,<br />

workers’ compensation claims,<br />

health-care claims and attracting and<br />

retaining employees.<br />

“Wellness today is in most cases<br />

ill-perceived and ineffective because<br />

it’s tactical in nature,” says Campbell.<br />

Health-care costs go up and<br />

employers go down the wellness<br />

road trying to tackle smoking, obesity,<br />

diet and nutrition. “But that’s<br />

tactical, not strategic. Why are you<br />

350 pounds? If you go after the why,<br />

we’ll get to the cure.”<br />

Strategic efforts start at the top,<br />

says Campbell, by getting CEO<br />

buy-in. “The leader needs to take<br />

charge.” Where this happens,<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 31


managers are held accountable for<br />

wellness in their annual reviews, and<br />

it’s even built into hiring practices by<br />

stressing the importance to potential<br />

employees. “Those people who are<br />

not going to get on board with you<br />

on this, you can weed them out.”<br />

WAlKiNG The TAlK<br />

Through its WorkingWell occupational<br />

health arm, the Franciscan<br />

Alliance (formerly the Sisters of St.<br />

Francis Health Services), has a long<br />

history of working with employers<br />

in the region to do blood draws and<br />

screenings and promote use of its<br />

online health risk assessment tool<br />

to promote wellness, decrease accidents<br />

and increase productivity.<br />

But it’s also leading the charge<br />

with its own employees. As regional<br />

wellness specialist with the Franciscan<br />

Alliance, Carlos Celis travels<br />

to five employee fitness centers at<br />

<strong>Northwest</strong> <strong>Indiana</strong> hospitals, helping<br />

employees set up individualized<br />

workout routines and encouraging<br />

everyone he meets to make exercise<br />

a habit.<br />

In addition to free exercise consultation,<br />

monitored motivational wellness<br />

initiatives, such as 10,000 Steps,<br />

a holiday weight maintenance program,<br />

summer walking and biking<br />

mileage programs are offered. And<br />

for a small fee, employees can take<br />

part in yoga and Zumba classes<br />

(really taking off), receive massage<br />

therapy and participate in Weight<br />

Watchers at Work.<br />

The exercise program doesn’t<br />

operate in a vacuum. All employees<br />

are encouraged to participate<br />

in an annual blood draw and take<br />

an online health risk assessment<br />

to determine if they need to make<br />

changes to improve their health.<br />

There are five key areas where a<br />

good result can mean a reduction in<br />

health premiums – up to a maximum<br />

of $60 a month, says Celis. They<br />

are tobacco use, body mass index,<br />

glucose levels, blood pressure and<br />

cholesterol.<br />

“New hires in the wellness program<br />

will automatically start receiving<br />

a wellness credit the first year<br />

GET MOVING Fitness programs, such as this class at Omni 41 Health<br />

and Fitness Connection in Schererville, are part of the wellness answer.<br />

Health screenings play an important role as well.<br />

and then in the following years their<br />

wellness credit will be dependent<br />

on their completion of the wellness<br />

requirements and if they reach their<br />

wellness biometric goals,” says Celis.<br />

iNCeNTiVes FOr eMPlOYees<br />

AND eMPlOYers<br />

Federal law allows employers to<br />

give employees a 20 percent discount<br />

off their insurance premium<br />

(“premium differential”) if they<br />

meet certain wellness criteria. That<br />

increases to 30 percent in 2014 and<br />

could potentially go to 50 percent.<br />

The idea that the government has<br />

bought into is that cash (carrots)<br />

gives employees an incentive to get<br />

well and stay well.<br />

“I believe in five years we’ll see<br />

the option if you’re overweight or<br />

you smoke you’ll pay more or be<br />

on a lesser plan,” says Carla Cohen,<br />

employee benefits account executive,<br />

Braman Insurance Services,<br />

Merrillville. But for now, carrots,<br />

rather than sticks, are the preferred<br />

method of getting employees<br />

engaged.<br />

Cohen has seen an upward trend in<br />

the use of wellness programs over the<br />

last year. “Most insurers pay for one<br />

free wellness screening a year,” she<br />

says. As a value-added convenience<br />

to utilize that benefit, Braman will<br />

bring a phlebotomist to the worksite,<br />

typically between 6 a.m. and 8 a.m.,<br />

for a fasting blood draw for employees<br />

choosing to participate.<br />

Employees get a report, comparing<br />

their latest results to past years<br />

if available. It’s particularly valuable<br />

for people who rarely see a doctor.<br />

When one local company with a<br />

largely female workforce discovered<br />

that several employees were low<br />

in iron, dietary changes were suggested<br />

as a result.<br />

Some wellness activities can be<br />

low cost or no cost. “The Biggest<br />

Loser” TV show has inspired some<br />

of Cohen’s clients to start weight-loss<br />

programs, driven by employees who<br />

see it as a fun challenge rather than<br />

a traditional wellness program. Several<br />

area employers have weigh-ins,<br />

scheduled walks and fruit brought in<br />

as snacks.<br />

Premiums for fully insured small<br />

employers are increasing about 20<br />

percent this year, says Cohen, and<br />

there’s little that can be done to see<br />

direct savings from a wellness program.<br />

Employees who indicate they<br />

smoked in the last 12 months, for<br />

instance, can result in the employer<br />

getting dinged by the underwriter<br />

due to increased claims risk. Even<br />

if the employer’s wellness program<br />

is successful, it will not show up as<br />

improvement until the following year.<br />

Craig Menne, vice president,<br />

General Insurance Services, Michigan<br />

City, echoes Cohen’s comments<br />

about insured vs. self-funded<br />

employer control. The trend is continuing<br />

for employers to self-fund<br />

their health-care plan, adding a<br />

stop-loss policy. “The financial benefits<br />

become more immediate,” he<br />

says. “You have claims coming in<br />

and you’re paying them.” For fully<br />

insured employers with wellness<br />

programs, wellness programs might<br />

help at renewal “a year down the<br />

road.”<br />

“Most fully insured businesses<br />

have access to some sort of wellness<br />

32 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


offering,” says Menne, but he has<br />

found that use of the offering is relatively<br />

rare. Self-funded employers,<br />

on the other hand, have more financial<br />

incentive to reduce their claims,<br />

and some area employers have set<br />

up medical clinics and employ nurse<br />

practitioners so that employees can<br />

get onsite immunizations, some prescriptions,<br />

and receive counseling<br />

on health issues.<br />

The employer’s philosophy has a<br />

lot to do with its wellness efforts,<br />

says Menne. Some “own” wellness,<br />

others think “whatever employees<br />

do when they’re not here is their<br />

own business.” That might lead some<br />

employers to give out a $50 gift card<br />

just for completing an online assessment<br />

and leaving it at that, while<br />

others will be more aggressive in<br />

having nurses make monthly followup<br />

calls to employees found to be<br />

at risk.<br />

Both the state and federal governments<br />

have enacted legislation<br />

to encourage small businesses to<br />

provide wellness programs by offering<br />

financial rewards. <strong>Indiana</strong>’s law,<br />

covering employers with two to 100<br />

employees, was passed in 2007 and<br />

is funded through a cigarette tax.<br />

Fifty percent of the costs of a qualified<br />

employee wellness program can<br />

be claimed as a credit on an employer’s<br />

state taxes.<br />

<strong>Business</strong>es must submit an annual<br />

application to the <strong>Indiana</strong> Department<br />

of Health before Oct. 1 of the<br />

tax year to be claimed (see www.<br />

wellnesstaxcredit.in.gov). Wellness<br />

programs must include weight loss,<br />

smoking cessation and preventive<br />

health-care services, and other<br />

requirements must be met. The<br />

department reports that 78 wellness<br />

plans were certified in 2010, out of<br />

100 applications. Seventy-three were<br />

approved in 2009, 70 in 2008 and 54<br />

in the first year of the program, 2007.<br />

Mike Campbell questions the perceived<br />

value of the program among<br />

eMPlOYee beNeFiTs<br />

employers. “Let’s look at the facts:<br />

219,000 employers qualified to apply<br />

for the tax credit, and only 78 were<br />

approved.” And its existence may be<br />

sunsetted, he added, pending deliberations<br />

at the Statehouse.<br />

At the federal level, Congress<br />

passed a $200 million program of<br />

grants to small employers as part of<br />

the 2010 Affordable Care Act. It was<br />

to go into effect this year but it didn’t<br />

happen. And the law states that you<br />

can’t have an existing wellness plan<br />

in place to qualify, only newly established<br />

plans could get grants – if it’s<br />

ever funded.<br />

This brings us back to the importance<br />

of organizational commitment<br />

and the CEO’s buy-in if employees<br />

are to get involved in wellness.<br />

“The No. 1 incentive above everything<br />

else is belief that the CEO<br />

truly cares,” says Campbell. Compare<br />

that to the one in nine chance<br />

for change if your doctor tells you<br />

to shape up. n<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 33


sPeCiAl NeWs rePOrT uPDATe<br />

Big, Slick Project<br />

BP’s Whiting refinery in the midst<br />

of $3.8 billion modernization.<br />

HEAVIER CRUDES Modernization of the BP Whiting refinery will open the door to processing tar sands from Canada.<br />

by RicK a. RichaRdS<br />

The landscape at BP’s Whiting<br />

refinery on the shore of<br />

Lake Michigan is a Rubik’s<br />

Cube of pipes, derricks, construction<br />

cranes and scaffolding.<br />

Through a mindboggling maze of<br />

pipes, hissing steam, narrow roads<br />

and steel beams, it’s hard to tell<br />

where the refinery process ends and<br />

where construction on a $3.8 billion<br />

modernization project begins.<br />

By any measurement, though, it’s<br />

a massive project, whether it’s dollars<br />

and cents (the price tag for this<br />

project is listed by BP as the largest<br />

private investment in <strong>Indiana</strong> history),<br />

or whether it was the use of<br />

the world’s largest crane to set mam-<br />

moth vessels in place for the refinery’s<br />

new coker.<br />

And don’t forget the thousands<br />

upon thousands of construction<br />

workers who began working on the<br />

project back in 2008 and won’t finish<br />

until mid-2013.<br />

Keeping everything on time and<br />

on budget is Mike Berna, deputy<br />

construction director for the project.<br />

His day is filled with meetings with<br />

BP officials, safety crews, contractors<br />

and local community officials. And<br />

through it all, Berna approaches his<br />

job with a smile on his face.<br />

“I’m a third-generation refinery<br />

employee,” says Berna. “My grandfather<br />

and father worked here. I’ve<br />

been a part of it for 31 years. It’s<br />

extremely interesting to talk about<br />

that. In my younger days, the oldtimers<br />

would come up to me and<br />

ask me to swear on my grandfather’s<br />

grave that things were going<br />

to happen as planned. I had to make<br />

sure I did well because of the legacy<br />

of my father and grandfather.”<br />

Brad Etlin, director of government<br />

and public affairs for BP America<br />

Inc., says the modernization of the<br />

refinery is a necessity in order to<br />

keep the 1,400-acre facility operating<br />

and preserve its 1,900 jobs.<br />

“It will increase our capability to<br />

process heavier crudes, especially<br />

tar sands from Canada,” says Etlin.<br />

Tar sands have the consistency of<br />

asphalt and without the upgrade,<br />

34 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

photo provided by bp


BP wouldn’t be able to process that<br />

resource.<br />

“The headway we’ve made on this<br />

project has been remarkable thanks<br />

to the safe and conscientious work of<br />

BP employees and several thousand<br />

contractors, as well as the continued<br />

support from community members,”<br />

says Nick Spencer, business unit<br />

leader at the Whiting Refinery. “The<br />

modernization project is a source of<br />

pride for Whiting residents because<br />

of the job creation and security it has<br />

brought to the region as well as the<br />

significant indirect benefits to local<br />

retailers and suppliers.”<br />

Etlin explains that the project<br />

includes a new coker complex,<br />

a crude distillation unit, a gas oil<br />

hydrotreater, sulfur recovery facility<br />

and modernization of the refinery’s<br />

water treatment plant.<br />

The heart of the project is the<br />

coker facility. It will heat the heavier<br />

tar sands crude oil, distilling it into<br />

products such as gasoline and diesel.<br />

The coker complex has six drums,<br />

30 feet by 125 feet tall, each weighing<br />

793,000 pounds.<br />

From there, material goes to the<br />

12-pipe distillation tower, which<br />

works much like a series of coffee<br />

filters. The holes in the filter get<br />

increasingly smaller and along the<br />

way different petroleum products<br />

are “filtered” out and sent on their<br />

way to the refining process.<br />

“This will give us the capability to<br />

process tar sands. It will increase our<br />

through product from Canada,” says<br />

Berna. But to assemble the coker,<br />

BP contracted with Mammoet PTC<br />

crane – the world’s largest – to set<br />

the massive coker drums in place.<br />

It arrived on 158 trucks and took 30<br />

days to assemble.<br />

Berna also is in charge of logistics<br />

for the project, making sure<br />

that contractors from Spain, Italy,<br />

the Philippines and from across the<br />

United States get their specialized<br />

components to Whiting on time.<br />

Every detail has been mapped out,<br />

including construction of a 54-acre<br />

barge dock on land BP is leasing<br />

from ArcelorMittal in East Chicago.<br />

When the project is done and BP no<br />

DRUM ROLL One of six coker drums is put into place by the giant<br />

Mammoet PTC crane. Each coker drum weighs 793,000 pounds.<br />

longer needs the land, ArcelorMittal<br />

will have a new dock.<br />

“This dock was built especially<br />

for us, but when we’re done, Mittal<br />

will thank us for it every day,” says<br />

Berna, adding that maintaining the<br />

dock after BP hands it over will be<br />

Mittal’s responsibility. “Before we<br />

built the dock, this was just forgotten<br />

land. But without it, we couldn’t<br />

have done this job.”<br />

In addition to the dock, BP built<br />

a 47-acre contractor trailer complex<br />

and parking area at 129th Street and<br />

Dickey Place. It also leases 600,000<br />

square feet of warehouse storage at<br />

the Ameriplex at the Port complex<br />

in Portage.<br />

But to get components to the dock,<br />

Berna had to make sure each one –<br />

including the 46-by-166-foot, 1.7 million<br />

pound vacuum tower – was built<br />

to exacting specifications because<br />

each had to fit under bridge spans or<br />

through lift bridges along the Mississippi<br />

and Illinois rivers, or squeeze<br />

down city streets in East Chicago and<br />

Whiting in order to get to the refinery.<br />

Other components arrived at the<br />

Port of <strong>Indiana</strong> and were then put<br />

on a barge and shipped across the<br />

lake to Whiting.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 35<br />

photo provided by bp


sPeCiAl NeWs rePOrT uPDATe<br />

BP Whiting History<br />

1889 – Construction of a refinery begins on 235 acres.<br />

1890 – First shipment of 125 tank cars of kerosene is shipped.<br />

1913 – Whiting refinery engineers discover that by using pressure<br />

and high temperature, they can double gasoline output from<br />

each barrel of crude oil, a discovery that becomes vital during<br />

World War i. production goes from 2 million barrels of gasoline<br />

in 1914 to 12 million barrels in 1918.<br />

1923 – refinery engineers discover that by adding tetraethyl to gasoline<br />

it improves the performance of automobile engines.<br />

1941 – Four days before the bombing of pearl Harbor, research at<br />

the refinery leads to the discovery of a process that can make<br />

high-grade aviation fuel from low-octane naphtha.<br />

1959 – Construction is completed on the second of two crude oil pipe<br />

stills that can distill 140,000 barrels of crude oil a day.<br />

1972 – Whiting’s no. 4 ultraformer begins operations. it is a process<br />

where molecules of gasoline are “reformed” to produce highoctane<br />

gasoline that is lead-free.<br />

1977 – The refinery establishes an all-time production record of<br />

504,000 barrels of crude oil in 24 hours.<br />

1993 – The Distillate Desulfurizer unit is built to provide low-sulfur<br />

diesel fuel.<br />

1999 – Whiting becomes part of the newly merged Bp Amoco Corp.<br />

2006 – Whiting refinery announces a massive modernization project.<br />

2008 – After obtaining the necessary permits, construction begins.<br />

2013 – Whiting refinery modernization project is scheduled for<br />

completion.<br />

“We had to coordinate around the<br />

shipping season on the St. Lawrence<br />

Seaway,” says Berna. “We have three<br />

more large ships coming from the<br />

Philippines and they will start their<br />

journey on March 24 in order to get<br />

material here when we need it.<br />

“Lots of things are coming from<br />

the United States; our steel is coming<br />

from Texas and lots of our vessels<br />

are U.S.-based. Only the very large<br />

vessels for the cokers were not made<br />

in the U.S. and that’s because they’re<br />

very specialized,” says Berna. “It was<br />

important to be near a port where<br />

they could be handled.”<br />

For instance, some of the pipe<br />

that has been shipped to Whiting<br />

and now sits in a storage lot was<br />

96 inches in diameter. By the time<br />

the project is finished, more than 1.4<br />

million feet of pipe will be installed,<br />

each section welded by hand.<br />

“This is all specialty carbon steel<br />

pipe with a stainless lining,” says<br />

Berna. “It was brought over from<br />

Spain. This isn’t just the logistics<br />

of getting material on the hook for<br />

the crane to lift it into place; it’s the<br />

logistics of every little piece along<br />

the way. Our hopper barges go up<br />

the Mississippi and Illinois rivers<br />

from Louisiana, and to get past<br />

the bridge in Lemont, Ill., nothing<br />

could be taller than 22 feet.” That’s<br />

why the barges sit a bit lower in the<br />

water.<br />

As the project moves ahead, Berna<br />

has to make sure that the daily production<br />

of 7.5 million gallons of<br />

gasoline and 1.25 million gallons of<br />

jet fuel isn’t interrupted. That’s why<br />

special racks called modules have<br />

been built that can be lifted once<br />

and then by using a series of jacks,<br />

moved into place up to 600 feet<br />

away. The racks – more than 600 of<br />

them – carry the pipes and wiring<br />

that will be used in the distillation<br />

process of the heavy crude. They<br />

are built off-site rather than built a<br />

piece at a time because it’s safer and<br />

causes less disruption in the refining<br />

process.<br />

In addition to gasoline and jet<br />

fuel, the BP refinery also produces<br />

naphtha, gas oil which is used to<br />

36 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

photo provided by bp


produce low-sulfur diesel and jet<br />

fuel, and residual material from<br />

which petroleum coke for power<br />

plants and asphalt for road construction<br />

is refined. The BP Whiting<br />

refinery produces about 8 percent<br />

of the nation’s asphalt.<br />

Once the new equipment is in<br />

place and operating, older equipment<br />

will be taken offline and<br />

removed. Berna says the new<br />

machinery will improve efficiency<br />

and productivity at the refinery and<br />

reduce both water and air emissions.<br />

As the project continues, Berna<br />

says he’s especially proud of the<br />

safety record the refinery has during<br />

the project. Only a few minor injuries<br />

have been reported, but he<br />

credits that to the workers and the<br />

community.<br />

“We have a meeting every day with<br />

our security, EMS and fire and with<br />

representatives of the community.<br />

We let them know where we need to<br />

route people and materials that are<br />

going to close roads,” says Berna. “If<br />

there is an emergency, fire and EMS<br />

need to know exactly where they<br />

are going and how they’re going to<br />

get there.<br />

“We send out e-mails to all<br />

adjacent businesses that may be<br />

affected,” says Berna. “We also keep<br />

in touch with Whiting, East Chicago<br />

and Hammond police departments<br />

to let them know, too. Constant<br />

communication is an absolute key.”<br />

Etlin explains that the communities<br />

have been eager to cooperate<br />

because they realize the importance<br />

of the project to their future.<br />

“This project is very important<br />

to the local economy,” says Etlin.<br />

“There are hundreds and hundreds<br />

of local businesses that benefit from<br />

this project. In addition to 1,900<br />

employees on site, there are up to<br />

3,500 contractors working here.<br />

Engineering assistance has come<br />

from BP’s North American headquarters<br />

in Houston, and from its<br />

corporate office in London.<br />

“They frequent local restaurants,<br />

local retailers, suppliers and services.<br />

It’s having a massive impact.<br />

Even when the modernization is<br />

complete, we’re going to require<br />

thousands of contractors for maintenance.”<br />

When BP made the decision to<br />

modernize the refinery, Etlin says<br />

Whiting breathed a sigh of relief.<br />

“This modernization will keep the<br />

refinery viable for another 30 or 40<br />

years. People are very proud to be<br />

here and working on this project.<br />

There are no other projects like this.<br />

It gives us the flexibility to process<br />

whatever we want.”<br />

In fact, when BP completes the<br />

modernization, it will sell its refineries<br />

in Texas City, Texas, and Carson,<br />

Calif. That will leave BP with only<br />

three refineries in the U.S. Besides<br />

Whiting, the others are in Cherry<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 37


DiVersiTY<br />

<strong>Business</strong> en español<br />

Minority-owned businesses help drive the economy.<br />

by Michael Puente<br />

<strong>Northwest</strong> <strong>Indiana</strong> was buried<br />

in snow in early February.<br />

Schools and businesses<br />

were forced to shut down for several<br />

days. The situation in Chicago<br />

wasn’t much better, with hundreds<br />

of motorists stranded on Lakeshore<br />

Drive during the <strong>2011</strong> blizzard.<br />

But even as the region went into<br />

a deep freeze, <strong>Northwest</strong> <strong>Indiana</strong><br />

saw the launch of a new bilingual<br />

publication that hopes to heat<br />

things up in the coming months.<br />

“There was a strong need for this<br />

business for Hispanic outreach,”<br />

says Lisette Guillen-Gardner, owner<br />

of Que Viva, an English and Spanish<br />

weekly publication that focuses<br />

on <strong>Northwest</strong> <strong>Indiana</strong>.<br />

Guillen-Gardner used to operate<br />

a similar publication for a daily<br />

newspaper in <strong>Northwest</strong> <strong>Indiana</strong>,<br />

but when it stopped publishing the<br />

bilingual newspaper it left the door<br />

open for Guillen-Gardner.<br />

“We kind of took the initiative to<br />

resurrect the newspaper,” Guillen-<br />

Gardner says. She adds that some<br />

may have the misconception that<br />

such a newspaper would work<br />

only in East Chicago, where Hispanics<br />

make up more than half the<br />

population.<br />

“It’s not just about East Chicago.<br />

It’s not just about the Hispanic<br />

market. What we’re trying to do is<br />

really acclimate the Hispanic community<br />

into the rest of the community,”<br />

Guillen-Gardner says. “We are<br />

<strong>Northwest</strong> <strong>Indiana</strong>. We are <strong>Indiana</strong>.<br />

We also just want to make sure that<br />

those who do not understand the<br />

(Spanish) language, we want to fill<br />

them in on what’s going on.”<br />

Guillen-Gardner is an example of<br />

the role minority-owned businesses<br />

HISPANIC OUTREACH Lisette Guillen-Gardner (right), owner of Que Viva, pictured<br />

at WJOB-AM with frequent radio guest Dr. Robert Kauffman and Maria Guillen.<br />

are playing in helping drive the<br />

economy out of the recession. In<br />

addition to Que Viva, Guillen-Gardner<br />

hosts a bilingual radio program<br />

on WGVE-FM 88.1 at the Gary Area<br />

Career Center in Gary. She also runs<br />

a separate public relations and marketing<br />

agency.<br />

Even in the down economy, Guillen-Gardner<br />

says smaller businesses<br />

still need an avenue to reach their<br />

Spanish-speaking customers. “It’s<br />

the businesses that are allocating<br />

dollars just for the Spanish-speaking<br />

market,” Guillen-Gardner says. “And<br />

now they have somewhere to put<br />

those dollars.”<br />

Some may conclude that Guillen-<br />

Gardner’s publication, Que Viva, is<br />

tapping into a market that is still<br />

relatively new to <strong>Indiana</strong>. Not so.<br />

Hispanic-owned businesses have<br />

been operating in <strong>Indiana</strong> for nearly<br />

100 years.<br />

In fact, <strong>Northwest</strong> <strong>Indiana</strong> is home<br />

to the oldest Hispanic-owned business<br />

in <strong>Indiana</strong>. “What really helps<br />

is that we are a third-generation family-owned<br />

business. We’re the oldest<br />

Mexican family-owned manufacturer<br />

in the Midwest, and the governor<br />

even recognized us as the oldest in<br />

the state,” says Ed Garza, who runs<br />

V.F. Garza & Sons, Mexican food<br />

products, in East Chicago. “We manufacture<br />

authentic Mexican food and<br />

we really put a lot of emphasis on<br />

quality. What we’ve done is stuck<br />

to our game plan of keeping truly<br />

great-quality products.”<br />

38 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

provided by wJob<br />

shawn spence SHAWNSpENCE.COm


TORTILLAS NUEVO LEON<br />

Jesus “Jesse” Martinez<br />

is operations manager<br />

for O.M. Distributors.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 39


DiVersiTY<br />

Garza’s grandfather, Vicente F.<br />

Garza, migrated to the United States<br />

from the northern Mexico state of<br />

Nuevo Leon in 1925. On his journey<br />

to the Chicago area, he brought with<br />

him authentic Mexican food recipes.<br />

Those recipes described ingredients<br />

and procedures to make Mexican<br />

cans. The company thrived and continues<br />

to this day, selling its products<br />

under the name El Popular. The<br />

dozens of products the company<br />

sells can be purchased throughout<br />

the Midwest.<br />

Vicente’s eldest son, Richard,<br />

acquired the business in 1982 and<br />

“What we’re trying to do is really<br />

acclimate the Hispanic community into<br />

the rest of the community.”<br />

favorites such as chorizo (a spicy<br />

Mexican sausage), mole (a dark,<br />

spicy sauce), chocolate and queso<br />

(cheese).<br />

Just two years after arriving from<br />

Mexico, Vicente founded a manufacturing<br />

and distribution company in<br />

East Chicago, a small industrial town<br />

that began to see an influx of Mexi-<br />

—Lisette Guillen-Gardner, Que viva<br />

continued the family tradition of<br />

producing only all-natural food recipes,<br />

free of preservatives, artificial<br />

colors and flavors. In 2002, Richard<br />

Garza turned over the 75-year-old<br />

company to his sons, including Ed<br />

Garza.<br />

But the company hasn’t stopped<br />

expanding. Although its main offices<br />

are in East Chicago in the very<br />

building where it first started, the<br />

company built a processing plant<br />

in Valparaiso in 2003. “The plant<br />

allowed us to have more control<br />

of the quality of our product and<br />

packaging issues. We manufactured<br />

in EC years ago and we decided to<br />

open up a state-of-the-art facility,”<br />

Ed Garza says.<br />

A down economy and more competition<br />

hasn’t slowed the company’s<br />

success. “What we’re doing<br />

is going out there knocking on<br />

doors and developing new business<br />

instead of being satisfied with what<br />

we have. In my eyes, we are ahead<br />

of the economy,” Garza says. “As far<br />

as I’m concerned, Latinos can run a<br />

business just as well as anyone else.<br />

We’re your average entrepreneurs.”<br />

One of V.F. Garza’s competitors<br />

is just down the street. Established<br />

in 1975, O.M. Distributors is family<br />

owned, with its main product tortillas,<br />

a Mexican staple, under its own<br />

label, Tortillas Nuevo Leon.<br />

Oscar and Maria Martinez founded<br />

the company with a simple strategy:<br />

provide responsive customer service,<br />

great products with an authentic<br />

Mexican taste and high quality<br />

standards of product preparation.<br />

“When my dad started in the business,<br />

he worked for a tortilla factory<br />

as a distributor. When that company<br />

shut down, he decided that if he had<br />

done it for so long for someone else,<br />

why not be able to make his own?”<br />

says Jesus Martinez, a son of Oscar<br />

and Maria, who now helps run the<br />

company with his brother, Jaime,<br />

and sister, Olga.<br />

The company’s specialty products<br />

are corn and flour tortillas, Totopo<br />

chips, tostadas, chicharrones (pork<br />

rinds) and three flavors of Mexican<br />

salsas.<br />

With <strong>Indiana</strong>’s ever-increasing<br />

Hispanic population, O.M.<br />

has expanded as well. In 2008,<br />

the company moved into a new<br />

60,000-square-foot facility and<br />

updated its equipment to increase<br />

overall productivity to keep up with<br />

customer demand.<br />

“We really are keeping up with<br />

40 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


ZEKE TURNER<br />

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For more information, company eligibility requirements, or to<br />

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DiVersiTY<br />

the market. Every couple of years<br />

you have to change equipment and<br />

update to what is most modern. We<br />

automate and use machines that<br />

We used to have two locations, and<br />

now being in one facility gives us<br />

room for expansion,” Martinez says.<br />

“With a bigger building, we now<br />

“As far as I’m concerned, Latinos can run<br />

a business just as well as anyone else.<br />

We’re your average entrepreneurs.”<br />

bring down labor and keep up with<br />

demand,” Jesus Martinez says. “Now,<br />

we’re expanding out of state and<br />

competing with larger companies.<br />

We also stay successful by coming<br />

up with new products such as the<br />

whole wheat tortillas and the chicharrones<br />

line.”<br />

Having a larger facility makes for<br />

better workflow. “It’s helped us keep<br />

everything in one location. You can<br />

keep an eye on everything better.<br />

—Ed Garza, v.F. Garza & sons<br />

have room to grow and are able to<br />

keep a closer eye on how the business<br />

is being run.”<br />

Martinez says because everyone<br />

still has to eat, the down economy<br />

hasn’t affect the company’s bottom<br />

line. “The economy affects different<br />

businesses differently. When dealing<br />

with food manufacturing, you’re<br />

dealing with a business that has an<br />

impact on everyone,” Martinez says.<br />

“Everyone has to eat, and right now<br />

the least expensive food item you<br />

can buy is tortillas. You can do lots<br />

of things with them, wrap a hot dog<br />

up in one or eat it with beans.”<br />

Whether it’s making tortillas or<br />

selling tools, Martinez says the pressures<br />

of running a business are<br />

the same. “There aren’t too many<br />

pressures in the aspect of being<br />

Hispanic, but there are definitely<br />

pressures. Making sure that you’re<br />

doing everything the way your parents<br />

taught you how is probably the<br />

biggest pressure,” Martinez says, “as<br />

well as making a quality product<br />

and making sure that your customer<br />

is happy, because if they aren’t, then<br />

how can you expect to have a successful<br />

business?”<br />

Supporting and guiding Hispanicowned<br />

business is the mission of<br />

the <strong>Northwest</strong> <strong>Indiana</strong> Hispanic<br />

Chamber of Commerce. The volunteer<br />

group was founded in 2006<br />

by Debra Bolanos, owner of a small<br />

travel agency (Galaxy Travel), with<br />

42 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


assistance from Dr. Juana Watson,<br />

the former senior advisor for Latino<br />

and immigrant affairs for <strong>Indiana</strong><br />

Gov. Mitch Daniels.<br />

“I noticed that no one was reaching<br />

out to the Hispanic community<br />

and small business owners. Having<br />

a Hispanic chamber of commerce<br />

and having someone who is bilingual<br />

to help with small Hispanic<br />

business owners helps a lot,” Bolanos<br />

says. “One of the things we do<br />

is to help them with legal problems<br />

or taxes; we refer them to resources<br />

and whatever problems are taken<br />

care of.”<br />

The chamber has 74 members representing<br />

small and large businesses<br />

in Lake and Porter counties. Some<br />

of its members include Citizens<br />

Financial Bank, Centier Bank and<br />

First Midwest Bank, Radisson Hotel<br />

of Merrillville, McDonald’s Hispanic<br />

Owners Association, American<br />

Family Insurance and State Farm<br />

Insurance.<br />

Some of those firms also advertise<br />

on WJOB-AM 1230 in Hammond.<br />

The station’s history dates back to<br />

1940, when its call letters were formalized,<br />

but its lineage can be traced<br />

to 1923.<br />

The station grew in popularity<br />

by playing ethnic music, including<br />

Polish, Slovak, Greek and Spanish<br />

choices. The station also helped<br />

to launch the careers of prominent<br />

newsmen, including Frank Reynolds<br />

and Hugh Hill.<br />

Reynolds served as news anchor at<br />

WJOB before moving on to WLS-TV<br />

Channel 7 (ABC) in Chicago. He<br />

would later serve as national anchor<br />

for ABC News. Hill, meanwhile,<br />

became a political reporting powerhouse<br />

for WLS-TV following his<br />

reporting days at WJOB. Felicia<br />

Middlebrooks, morning anchor at<br />

WBBM-AM 780 in Chicago, also got<br />

her start at WJOB.<br />

WJOB became an almost inseparable<br />

element of life in the Calumet<br />

Region because of its news and<br />

local sports coverage, talk shows<br />

and severe weather updates. But the<br />

station nearly closed its doors eight<br />

years ago as financial troubles hit<br />

WJOB’s owners hard. The station<br />

filed for bankruptcy and feel into<br />

receivership.<br />

Not wanting the station to go off<br />

the air or be taken over by an out-ofstate<br />

entity which would air non-local<br />

programming, Alexis Vasquez Dedelow<br />

took up the challenge in 2004 of<br />

buying the station and running it with<br />

her husband, Jim Dedelow.<br />

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“Jim was involved with WJOB<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 43


DiVersiTY<br />

Vasquez Dedelow is the principal<br />

owner of the station, with Jim serving<br />

as morning host, just one of the<br />

on-air duties he has at the station.<br />

WJOB is just one of a few stations<br />

nationwide that’s not only owned<br />

by a woman but also Hispanic.<br />

Vasquez Dedelow is also a practicing<br />

attorney, so managing her practice<br />

and running a radio station can<br />

be difficult. “I’m on the air early in<br />

the morning with Jim and I try to do<br />

the work around my court schedule.<br />

I do a lot of things for the station on<br />

“There aren’t too many pressures in the<br />

aspect of being Hispanic, but there are<br />

definitely pressures. Making sure that<br />

you’re doing everything the way your<br />

parents taught you how is probably the<br />

biggest pressure.”<br />

The number of AM radio stations<br />

owned by Hispanics is barely 7 percent,<br />

according to the Pew Research<br />

Center in Washington, DC.<br />

Give Children<br />

a Winning Start!<br />

—Oscar martinez, O.m. distributors<br />

the weekends and in the evenings,”<br />

Vasquez Dedelow said. “I like to<br />

think the station is 24/7. The law<br />

office is 9 to 5.”<br />

Vasquez Dedelow grew up in<br />

East Chicago in a family of seven,<br />

where her father worked in the mill<br />

for most of his life, and her mother<br />

worked at home. Vasquez Dedelow<br />

said she never envisioned herself<br />

becoming a radio personality and<br />

station owner, or even an attorney.<br />

Balancing her two careers and her<br />

own family, with three children, can<br />

be difficult but it’s something she<br />

enjoys.<br />

But providing news, information,<br />

local sports and discussion for<br />

WJOB’s listeners on the air and over<br />

the Internet is paramount to Vasquez<br />

Dedelow. “<strong>Northwest</strong> <strong>Indiana</strong> tends<br />

to get lumped into a lot of the Chicago<br />

media and news. The only time<br />

you hear about this area is when<br />

something negative happens here,”<br />

Vasquez Dedelow says. “I like focusing<br />

and putting a spotlight on all the<br />

positive things and people that are<br />

happening here. That’s important to<br />

me.” n<br />

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44 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


y bob KRoneMyeR<br />

For busy executives who<br />

would like to commit to a<br />

regular fitness program but<br />

don’t feel they have the time, Thor<br />

Thordarson may be all the inspiration<br />

they need.<br />

As president and CEO of IU Health<br />

LaPorte Hospital, the 47-year-old<br />

Thordarson has been participating<br />

in triathlons (swim, bike and run)<br />

since 2003. “My friends talked me<br />

into doing a triathlon here in LaPorte<br />

that the Y sponsors every year,” he<br />

recalls.<br />

Typically, Thordarson devotes two<br />

to three sessions a week to each of<br />

the three components of a triathlon,<br />

with each session lasting about<br />

one hour, for a weekly workout<br />

in the range of 10 to 15 hours. He<br />

squeezes in activity “any time and<br />

any day of the week I can,” starting<br />

as early as 5:30 in the morning. “I<br />

have also been known to run outside<br />

in winter at 11 o’clock at night,”<br />

he says. Longer sessions are on the<br />

weekends.<br />

Working out, though, comes at a<br />

cost. “You only have so many hours<br />

in a week, and only so many of those<br />

hours represent discretionary time,”<br />

Thordarson notes. “So I may give<br />

up television viewing and attending<br />

other sports events. I rarely watch<br />

football or basketball on TV.”<br />

As for encouraging fellow executives<br />

to take the plunge in fitness,<br />

“any time is better than nothing,”<br />

stresses Thordarson, who freely<br />

admits that there are periods when<br />

he devotes absolutely no time to<br />

his training regimen. “There are<br />

times when you just don’t have any<br />

time, except for work, and you’re<br />

exhausted when you come home.<br />

Even if you just get out and walk or<br />

bike for a half an hour, that’s better<br />

than not doing anything.”<br />

exeCuTiVe heAlTh & FiTNess<br />

Finding Time for Fitness<br />

Commit to exercise for a more productive workday.<br />

Thordarson, who enjoys biking the<br />

most, is a firm believer in the three<br />

“Fs” of exercise: fitness, fun and<br />

friends (teaming up with others can<br />

be a great motivator). “You always<br />

have time for something that’s a priority,<br />

so if you find you don’t have<br />

the time, you haven’t made it a priority,”<br />

he observes.<br />

Lori Mazick, general manager at<br />

Pinnacle Athletic Club in Mishawaka,<br />

“Everything works<br />

better when<br />

you’re consistently<br />

exercising.” —brad toothaker,<br />

Cb Richard Ellis/bradley<br />

says most of the executives she<br />

knows who are successful in intertwining<br />

fitness into their schedule<br />

work with a personal trainer. “There<br />

is something about having a scheduled<br />

appointment. This is how their<br />

minds function. If they know it’s a<br />

scheduled appointment, they are<br />

more committed to it,” says Mazick,<br />

who is a personal trainer herself.<br />

As for how many times a week<br />

an executive should commit to fitness<br />

and for how long per session,<br />

it depends largely on individual fitness<br />

goals. “Those who are using it<br />

strictly as a mental booster and kind<br />

of a stress release can often get by<br />

with 30 minutes a day, three times<br />

a week – Monday, Wednesday and<br />

Friday – perhaps during a lunch<br />

hour,” Mazick conveys. “But those<br />

who are really committed do it every<br />

day, Monday through Friday.”<br />

Another motivator is to combine<br />

sports with work, such as first playing<br />

tennis or racquetball with outside<br />

executives, followed by gathering<br />

in the member’s lounge at Pinnacle<br />

Athletic Club to discuss contracts<br />

and other business matters for up to<br />

90 minutes.<br />

Similarly, executives who travel<br />

need to determine in advance if<br />

the hotel has a well-equipped fitness<br />

center or an arrangement with<br />

a nearby club. “You still want to<br />

meet that fitness requirement on<br />

the road,” Mazick says. “Most of the<br />

hotels in our town purchase guest<br />

passes from us.”<br />

Mazick says it is important for an<br />

executive to recognize that “when<br />

you are the busiest and the most<br />

stressed is when you really need to<br />

stay focused on your fitness. It’s that<br />

one piece that will get you through<br />

those stressful times.”<br />

Time management is key, according<br />

to Andrew Wallen, president<br />

and CEO of Integrated Movement,<br />

a personal training and sports performance<br />

studio in Valparaiso. “The<br />

ones who really want to work out<br />

are able to find time, whether it’s<br />

first thing in the morning or on their<br />

lunch hour or after work,” he says.<br />

“They can also come here and just<br />

put their brain on cruise control. We<br />

instruct them and put them through<br />

their program, so they don’t really<br />

have to think.”<br />

A typical executive workout at<br />

Integrated Movement is 30 to 45<br />

minutes, encompassing strength and<br />

flexibility training. Personal goals<br />

range from weight loss to staying in<br />

shape. Being highly efficient in the<br />

short time allotted mirrors the efficiency<br />

executives expect in business,<br />

so that adds to their commitment.<br />

“Most executives at minimum work<br />

out with a personal trainer twice a<br />

week,” says Wallen, who is also a<br />

personal trainer. “Working with a<br />

personal trainer sort of removes<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 45


exeCuTiVe heAlTh & FiTNess<br />

that guesswork of how many sets or<br />

repetitions or what exercises to do<br />

today, especially in a period of high<br />

stress when it’s hard for an executive<br />

to focus.”<br />

Wallen also points out that when<br />

building a business, executives obviously<br />

ponder the future of that business.<br />

“Likewise, you need to keep<br />

the future of your body in mind. The<br />

to eat and sleep better. Everything<br />

works better when you’re consistently<br />

exercising.” Peer pressure of<br />

working out with another person is<br />

also helpful, says Toothaker, who<br />

swims with other executives.<br />

“Commit to it and make it happen,”<br />

Toothaker urges. “Exercise is not just<br />

a lifestyle, it’s life.”<br />

“Because executives are very<br />

“For most executives, the most<br />

important thing for them is to deal<br />

with their level of stress.”<br />

more you neglect your body through<br />

the years, the harder it is to get back<br />

where you want to be.”<br />

Brad Toothaker, president and<br />

CEO at CB Richard Ellis/Bradley,<br />

a broad-based commercial realestate<br />

services firm in South Bend,<br />

has been swimming since he was a<br />

youngster and swam competitively<br />

during college at the University of<br />

California, Los Angeles. Today, the<br />

42-year-old executive commits to<br />

typically two to three times a week<br />

at the pool at Memorial Health &<br />

Lifestyle Center in downtown South<br />

Bend, mostly at 5:45 in the morning<br />

for a full hour. “I used to do all the<br />

strokes and my specialty was butterfly,<br />

but now I pretty much just do<br />

freestyle,” he says.<br />

Toothaker says committing to<br />

swimming as an executive and a<br />

father is challenging. “Do the best<br />

you can. Shoot for four or five times<br />

a week, although you will probably<br />

average less than that,” he advises. In<br />

addition, “not everyone’s a morning<br />

person. Find the time that you know<br />

you can commit most frequently to.<br />

For me, it’s before things start happening<br />

in the day. However, other<br />

people are at their best after dinner.”<br />

Toothaker, who also snow skis and<br />

water skis, believes that the more<br />

someone stays disciplined with exercise,<br />

the more disciplined that person<br />

is in life. “It helps get your brain running<br />

at a better pace and you tend<br />

—debi pillarella, Community hospital Fitness pointe<br />

schedule-oriented, it is best that they<br />

schedule their fitness routines, their<br />

stress-management classes such as<br />

yoga and their massages for wellness<br />

as all part of their workday,” says<br />

Debi Pillarella, a personal trainer<br />

and the program manager at the<br />

Community Hospital Fitness Pointe<br />

in Munster. This can be difficult,<br />

she concedes, because “it seems as<br />

though executives really never have<br />

an off switch.”<br />

One successful strategy is to work<br />

out early in the morning, before<br />

turning on any electronic device<br />

or computer or making any phone<br />

calls. “You don’t want the day to get<br />

away from you,” says Pillarella, who<br />

notes that many executives are literally<br />

waiting in their cars for the fitness<br />

center to open its doors at 5<br />

a.m. “By 5:30 or 5:45, they need to<br />

be out the door and on their way.”<br />

Pillarella and her staff encourage<br />

executives to work out as often as<br />

they can. “Anything is better than<br />

nothing,” she echoes. “For most<br />

executives, the most important thing<br />

for them is to deal with their level of<br />

stress. We know that cortisol, which<br />

is a hormone released during stressful<br />

times and that increases stress,<br />

has serious ramifications on overall<br />

health and mental acuity.” Exercise,<br />

on the other hand, relieves stress by<br />

increasing the production of endorphins<br />

(the happy hormone).<br />

The goal is not necessarily to<br />

be buff and run the marathon, but<br />

rather maintain a quality of life to<br />

be able to work effectively and relatively<br />

stress-free. “You want to start<br />

the day with a clean, fresh slate,”<br />

says Pillarella, a spokesperson for<br />

the American Council on Exercise<br />

(ACE).<br />

Some executives work out for only<br />

15 to 20 minutes because they then<br />

get a page and have to leave the<br />

premises. On the other end of the<br />

spectrum, “if you tell an executive<br />

you need an hour a day, six days a<br />

week, it’s not just realistic for him,”<br />

Pillarella explains. “It’s always better<br />

to start small. You can always add<br />

on.” Independent of a fitness center,<br />

executives can stretch and take a<br />

walk during lunch break.<br />

The buddy system is a way for<br />

many executives to commit to fitness.<br />

“Each understands the other’s<br />

lifestyle,” Pillarella says. “For the<br />

busy business person, today only<br />

comes once, so if what you can do<br />

today can benefit your tomorrow,<br />

make that investment in yourself as<br />

you would in your business.”<br />

BodyMax Fitness Centers, with<br />

locations in Hobart, Merrillville and<br />

Munster, offers an express training<br />

session. “Executives can get a fantastic<br />

workout in 30 minutes,” says<br />

President Martin Shreibak. Add<br />

in a shower and a smoothie, and<br />

most people can leave the premises<br />

within an hour.<br />

Most executives at BodyMax<br />

build up a sweat three days a week,<br />

mostly during lunch or as early as<br />

5:30 in the morning. Power Plate<br />

(which employs vibration technology)<br />

and the multifunctional TRX<br />

are two popular workout stations.<br />

“Studies show that having a great<br />

workout makes people more productive,<br />

so you’ve got to find the<br />

time,” Shreibak conveys. “You have<br />

to prioritize. It’s has to become part<br />

of your lifestyle.”<br />

Shreibak believes committing to<br />

fitness is “essential” to an executive’s<br />

success and it helps a person<br />

become more focused. “It’s much<br />

better than having to caffeinate<br />

yourself to get through the day.” n<br />

46 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


FITTING IN FITNESS<br />

Terry McMahon works out<br />

at Fitness Pointe, Munster.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 47


exeCuTiVe heAlTh & FiTNess<br />

Striking Back at Stroke<br />

Full recovery is possible, but few arrive at the hospital in time.<br />

by RicK a. RichaRdS<br />

One of the major contributing<br />

factors in strokes is stress.<br />

For business owners worried<br />

about their bottom line, they<br />

need to take a step back and consider<br />

the impact that has on their<br />

health, according to the National<br />

Stroke Association.<br />

Jim Baranski, CEO of the association,<br />

says that while stroke remains<br />

one of the leading causes of death in<br />

the United States, data from the Centers<br />

for Disease Control and Prevention<br />

shows it is no longer among the<br />

top three. After decades of being the<br />

third-leading cause of death, Baranski<br />

says 2008 statistics just made<br />

available by the CDC show strokes<br />

have fallen to fourth.<br />

“National Stroke Association is<br />

encouraged by these new preliminary<br />

data,” says Baranski. “Stroke<br />

has governed the third-place ranking<br />

for cause of death in this country<br />

for much too long. This development<br />

is representative of many<br />

factors, including increased awareness,<br />

better stroke care, more use<br />

of available treatments such as clotbuster<br />

thrombolytic drugs and other<br />

medications, improved risk factor<br />

management and more people getting<br />

to the hospital immediately<br />

upon recognizing a warning sign or<br />

symptom.”<br />

Dr. Virgil DiBiase, a neurologist<br />

with Porter Hospital in Valparaiso,<br />

describes stroke as “a brain attack.”<br />

DiBiase says up to 80 percent of<br />

strokes are preventable, adding,<br />

“Not only can we save lives, but we<br />

can restore people to their full and<br />

active lives after a stroke if we see<br />

them in time.”<br />

He explains that stroke victims<br />

who receive clot-busting medication<br />

Know the Signs of Stroke<br />

These are common signs of stroke<br />

in both men and women:<br />

• sudden numbness or weakness of face, arm or leg,<br />

especially on one side of the body.<br />

• sudden confusion, trouble speaking or understanding.<br />

• sudden trouble seeing in one or both eyes.<br />

• sudden trouble walking, dizziness, loss of balance or<br />

coordination.<br />

• sudden severe headache with no known cause.<br />

Women may report unique stroke symptoms:<br />

• sudden face and limb pain.<br />

• sudden hiccups.<br />

• sudden nausea.<br />

• sudden general weakness.<br />

• sudden chest pain.<br />

• sudden shortness of breath.<br />

• sudden palpitations.<br />

call 911 immediately if you have any of these symptoms.<br />

every minute counts for stroke patients and<br />

acting fast can lead patients to the stroke treatments<br />

they desperately need. the most effective stroke treatments<br />

are only available if the stroke is recognized<br />

and diagnosed within the first three hours of the first<br />

symptoms. actually, many americans are not aware that<br />

stroke patients may not be eligible for stroke treatments<br />

if they arrive at the hospital after the three-hour window.<br />

Source: National Stroke Association. For more information<br />

on stroke awareness and prevention, visit www.stroke.org.<br />

48 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


ACT FAST Those suffering stroke symptoms must get to the hospital quickly for the best chance of recovery.<br />

within three hours of the first symptoms<br />

can make a complete recovery.<br />

“Yet nationwide, just 2 percent<br />

of stroke patients arrive in time for<br />

optimal treatment.”<br />

DiBiase says people need to be<br />

aware of any sudden change in<br />

their physical condition. “The key is<br />

sudden. If one moment you’re fine<br />

and then there’s an abrupt change,<br />

think stroke. Even if the symptoms go<br />

away, you need emergency care, as it<br />

could be a warning sign that something<br />

big is going to happen. Don’t<br />

wait. Don’t call a doctor. Call 911.”<br />

Kip Adrian, medical director of<br />

Porter’s Emergency Department,<br />

says, “Strokes are one of the most<br />

common serious diagnoses we see<br />

in the ER, yet many people aren’t<br />

familiar with the signs. Time can<br />

make all the difference. We treat<br />

stroke with the same intensity and<br />

level of concern as someone having<br />

a heart attack. Expect immediate<br />

attention and expedited testing<br />

so we can quickly learn if you’re<br />

having a stroke and what kind.”<br />

Adrian says if someone is having<br />

a stroke, those nearby should act<br />

“FAST.” He says that stands for<br />

Face (ask the person to smile and<br />

look to see if one side of the face<br />

droops); Arms (does one arm drift<br />

downward?); Speech (are the words<br />

slurred?); and Time (if the person<br />

shows any of these symptoms, time<br />

is of the essence).<br />

Sherry Mosier, stroke coordinator<br />

at Methodist Hospitals in Gary<br />

and Merrillville, says that one of<br />

the things she emphasizes when<br />

she talks to community groups is<br />

that time matters. “With strokes we<br />

have a small window of opportunity<br />

to reverse the effect of stroke.<br />

Optimally, it’s within three hours,<br />

but we can stretch that to 4½ hours<br />

under the right circumstances,” says<br />

Mosier.<br />

She says stroke victims often<br />

don’t realize they’ve had a stroke.<br />

“Heart attacks are painful,” she says.<br />

“Strokes don’t hurt. A stroke is a bit<br />

of weakness on one side or you<br />

have trouble talking or you have<br />

blurred vision. People may think<br />

they’re tired and go to bed. That’s<br />

the worst thing you can do. These<br />

all seem minor but it could be a<br />

stroke.” Other symptoms include<br />

dizziness, loss of balance or coordination,<br />

a severe headache with no<br />

known cause, or confusion.<br />

Laurel Valentino, director of neuroscience<br />

services at Methodist Hospitals,<br />

says there are factors people<br />

can control to prevent strokes. For<br />

instance, she says diet and exercise<br />

are two factors that play a big role<br />

in a person’s susceptibility to stroke.<br />

“Keep moving. You need at least<br />

30 minutes of exercise a day,” says<br />

Valentino. “Limit the amount of salt<br />

and fat in your diet. Make sure you<br />

maintain a healthy weight.”<br />

Valentino says it’s also important<br />

to keep your blood pressure under<br />

control, and if someone has diabetes,<br />

he or she needs to closely monitor<br />

it and keep it under control.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 49<br />

photo provided by porter health


exeCuTiVe heAlTh & FiTNess<br />

She adds that controlling stress is<br />

also important. “The nice thing about<br />

stress is that it’s controllable. If you<br />

feel stressed, get up and walk. Take<br />

a 10-minute break. You can get so<br />

much more done if you move and<br />

if you eat something healthy when<br />

you do. Think about what you’re<br />

doing.”<br />

Mosier says strokes happen when<br />

the brain’s blood flow stops or leaks<br />

into the wrong place. When that<br />

happens, brain cells die. Among<br />

the major risk factors for stroke that<br />

can be prevented or controlled are<br />

hypertension, smoking, sleep apnea<br />

and heart disease.<br />

She says the major risk factors<br />

that cannot be controlled are age,<br />

“Strokes don’t hurt. A stroke is a bit<br />

of weakness on one side or you have<br />

trouble talking or you have blurred vision.<br />

People may think they’re tired and go to<br />

bed. That’s the worst thing you can do.”<br />

Occupational Medicine & Sports exams.<br />

Serving NW <strong>Indiana</strong> since 2003<br />

US Hwy 30 & Burr St—SE corner “Pointe”<br />

219/769-1DOC (1362)<br />

—sherry mosier, stroke coordinator, methodist hospitals<br />

sex, race and family history. The<br />

risk for stroke doubles every decade<br />

after age 55; African-Americans have<br />

a higher incidence of stroke than<br />

the general population; the risk for<br />

men is higher before age 55, but<br />

for women, the risk increases with<br />

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age, and in fact, stroke kills twice as<br />

many women as breast cancer.<br />

Dr. David Rozenfeld, director<br />

of neurology and neurodiagnostic<br />

services at Community Hospital in<br />

Munster and St. Catherine Hospital<br />

in East Chicago, also is on staff<br />

at <strong>Northwest</strong> <strong>Indiana</strong> Neurological<br />

Associates. While Rozenfeld echoes<br />

the advice of other stroke experts<br />

in <strong>Northwest</strong> <strong>Indiana</strong>, he recognizes<br />

that not everyone is going to be successful<br />

in controlling or eliminating<br />

the risks associated with stroke.<br />

“We’re all human,” says Rozenfeld.<br />

“Losing weight is so hard and putting<br />

it back on is so easy. Not everyone<br />

can exercise because of physical<br />

limitations or age. In an ideal world,<br />

we all would exercise three times a<br />

week and get to our ideal weight.<br />

Frankly, it’s easier to stop smoking<br />

than it is to lose weight.”<br />

Rozenfeld says being aware of the<br />

risks that lead to stroke is the first<br />

step toward doing something about<br />

correcting those issues. “If you have<br />

hypertension, for instance, get your<br />

blood pressure down. If you have<br />

sleep apnea, get it treated because<br />

you’ll die sooner with it than if you<br />

didn’t have it.”<br />

Rozenfeld says that fully addressing<br />

stroke risks could take years for<br />

some people, but the sooner people<br />

get started, the better they will be in<br />

the long run.<br />

That is the position of the National<br />

Stroke Association. “There remains<br />

work for all of us,” says Baranski.<br />

“The first treatment for stroke<br />

became available 24 years ago,<br />

and today, research shows that less<br />

than 5 percent of eligible patients<br />

receive it. Imagine the public outcry<br />

if this were the case with, say, heart<br />

attacks. It is imperative that we continue<br />

raising awareness of stroke<br />

and addressing the needs of stroke<br />

survivors as they recover.<br />

“We’re going to … push even<br />

harder for more public awareness and<br />

education that will eventually drop<br />

stroke further down the list of leading<br />

causes of death in this country,” says<br />

Baranski. “And, we are always happy<br />

to have people join us.” n<br />

50 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Stroke’s Worst Enemies.<br />

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Our neurologists and neurosurgeons know that<br />

the faster a patient is diagnosed and treated, the<br />

better the chances for recovery. That’s why Methodist<br />

physicians diagnose and initiate the most appropriate care path within<br />

15 minutes of a patient’s arrival. At our Stroke Center, we seek the<br />

best possible outcomes by combining the most advanced diagnostic<br />

and treatment tools with comprehensive care that includes education,<br />

rehabilitation, nutrition and social service. Methodist has <strong>Northwest</strong><br />

<strong>Indiana</strong>’s only Biplane Catheterization Lab for neurovascular<br />

procedures. Considered the “gold standard” of neurovascular<br />

intervention, it more precisely clears blocked arteries, removes clots<br />

and places stents. No wonder the Methodist Stroke Center is a<br />

HealthGrades ® 5-Star Stroke Treatment Center, an American Heart<br />

Association Gold Award winner, and certifi ed as a Primary Stroke<br />

Center by the Healthcare Facilities Accreditation Program (HFAP).<br />

The best way to treat stroke is to prevent it. Attend a<br />

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NORTHLAKE CAMPUS MIDLAKE CAMPUS SOUTHLAKE CAMPUS


leADershiP PrOFile<br />

Andrew Fox<br />

Great opportunities for freight along the South Shore tracks.<br />

by RicK a. RichaRdS<br />

As a kid growing up in Berkeley,<br />

Calif., Andrew Fox had<br />

a unique set of babysitters –<br />

switch crews for the Southern Pacific<br />

Railroad, whose freight yard abutted<br />

his dad’s steel warehouse business.<br />

Fox would accompany his dad,<br />

Charlie, to the office on Saturdays<br />

and while his father was finishing up<br />

paperwork inside, Fox would stand<br />

mesmerized by the flood of train<br />

activity out back.<br />

“I didn’t want to hang around his<br />

office, which wasn’t that much fun,<br />

so I started hanging out by the railroad<br />

tracks,” says Fox. “In fact, my<br />

dad would hand me over to a switch<br />

crew to babysit me. I got to ride with<br />

the crew. I can’t imagine anyone<br />

doing that today.”<br />

But that adventurous time had an<br />

impact on Fox. He went to work<br />

right out of high school for Southern<br />

Pacific Railroad, working in the yard.<br />

Now 40 years later, Fox is president<br />

of the Chicago South Shore & South<br />

Bend Railroad, the freight business<br />

based in Michigan City.<br />

While the South Shore is better<br />

known for its commuter passenger<br />

service by the same name, that stateoperated<br />

rail system has nothing to<br />

do with the freight business. Fox<br />

points out the freight business began<br />

in 1916, just eight years after the line<br />

started hauling passengers. In fact,<br />

the freight business was started as a<br />

way to subsidize the money-losing<br />

passenger service.<br />

South Shore Freight today has<br />

a mainline that stretches 75 miles<br />

from Kensington on the south side<br />

of Chicago east to South Bend. An<br />

additional 25 miles of branch line<br />

runs from Michigan City through<br />

downtown LaPorte to the Kingsbury<br />

Industrial Park. In all, South Shore<br />

Freight has 127 miles of track, along<br />

with trackage rights that allows it to<br />

service customers at the Port of Chicago<br />

and as far west as Joliet, Ill.<br />

Fox says South Shore Freight has<br />

60 employees, owns 10 2,000-horsepower<br />

locomotives and has a fleet of<br />

523 freight cars including gondolas,<br />

covered and open coil cars and flat<br />

cars serving 35 customers.<br />

South Shore Freight is part of Anacostia<br />

& Pacific, a holding company<br />

that operates five short-line railroads<br />

around the country. Besides<br />

the South Shore, it also has the New<br />

York Atlantic on Long Island, the<br />

Pacific Harbor Line serving the ports<br />

of Los Angeles and Long Beach,<br />

the Louisville-<strong>Indiana</strong> Line between<br />

<strong>Indiana</strong>polis and Louisville, and the<br />

Northern Line, which is a 22-mile<br />

branch line in St. Cloud, Minn. Fox<br />

says the company also has Gulf<br />

Coast Switching, which operates<br />

switching services around the port<br />

in Houston.<br />

Although Fox started with Southern<br />

Pacific, one of the nation’s largest<br />

railroads, after it went through a<br />

merger in 1995 he decided to test his<br />

fortunes in the short-line business by<br />

serving as a consultant for Anacostia<br />

& Pacific to put together the deal<br />

that created Pacific Harbor Line. In<br />

1997, when PHL went operational,<br />

Fox was named PHL’s president.<br />

“It’s the premier port franchise in<br />

the country. That railroad and the<br />

ports at Los Angeles and Long Beach<br />

handle roughly 40 percent of the<br />

nation’s imports,” says Fox. “Of that<br />

40 percent, half goes by rail, which<br />

means our little railroad touches 20<br />

percent of all imports into this country.”<br />

In all, PHL handles about 2 million<br />

containers a year.<br />

Fox stayed with PHL for 13 years.<br />

While he was a little reluctant to<br />

leave southern California for northern<br />

<strong>Indiana</strong>, when Anacostia &<br />

Pacific asked him to take over South<br />

Shore Freight late last year for the<br />

retiring Henry Lampe, Fox jumped<br />

at the opportunity.<br />

“When I lived in Chicago in<br />

the mid-’70s, I had an interest in<br />

the South Shore,” says Fox, who<br />

attended <strong>Northwest</strong>ern University<br />

in Evanston, Ill. “Frankly, when the<br />

owners of Anacostia asked me if I<br />

was interested in this job, I leapt at<br />

it. It’s a completely different assortment<br />

of challenges. As much as I<br />

loved PHL, I was looking for new<br />

challenges, but it was part of the<br />

same operation.”<br />

Besides its employees and rolling<br />

stock, Fox says the most valuable<br />

asset for South Shore Freight is its<br />

location. “We’re a neutral short line<br />

that has access to every other major<br />

railroad in the country. We connect<br />

with Canadian National in Gary, CSX<br />

in Gary, Norfolk Southern in Portage<br />

and other railroads like Burlington<br />

Northern Santa Fe, Canadian Pacific<br />

and Union Pacific through the Beltway<br />

Railway in Chicago. As a neutral<br />

option, it opens things up for our<br />

customers.”<br />

While South Shore Freight shares<br />

its main line with the passenger service<br />

(which owns the tracks through<br />

the state-operated Northern <strong>Indiana</strong><br />

Commuter Transportation District),<br />

Fox points out the relationship is a<br />

good one and doesn’t pose problems<br />

for the freight business.<br />

“The most important thing for us<br />

is reliable and consistent service.<br />

Now that business is coming back<br />

since the recession, we’re looking at<br />

greater frequency of service,” says<br />

52 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

shawn spence SHAWNSpENCE.COm


IN THE CHICAGO SPHERE OF INFLUENCE Andrew Fox<br />

runs the Chicago South Shore & South Bend Railroad,<br />

the freight business based in Michigan City.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 53


leADershiP PrOFile<br />

Fox. “It’s better for our customers<br />

and better for us. It’s better if we<br />

can service them every day, which<br />

is why we’re looking at investing in<br />

more service.”<br />

Fox explains that South Shore<br />

Freight just completed work on<br />

a $600,000 capital investment to<br />

improve the tracks to the Kingsbury<br />

Industrial Plant. KIP is a former<br />

World War II munitions center that<br />

over the past 60 years has been converted<br />

into a sprawling industrial<br />

park about seven miles south of<br />

LaPorte.<br />

“It’s still a work in progress,” says<br />

Fox. “We have three customers<br />

down there. It’s steady business for<br />

us, but not the kind of development<br />

that there could be.”<br />

That could change soon, thanks<br />

to a $6 million loan that has been<br />

approved by LaPorte County to<br />

replace a mile of track at KIP. The<br />

money will be paid from the county’s<br />

Major Moves Construction Fund<br />

“The most<br />

important thing for<br />

us is reliable and<br />

consistent service.”<br />

—andrew Fox<br />

and repaid over 15 years. The goal<br />

of the project, which includes a $3<br />

million pledge from CSX Transportation,<br />

is to turn KIP in a regional<br />

interchange for CSX trains bringing<br />

agricultural goods from Florida and<br />

the Southeast to the Chicago market.<br />

Ultimately, the project could<br />

include construction of a cold storage<br />

warehouse that is expected to<br />

be operated by IGS Logistics of Jacksonville,<br />

Fla., as its Midwest hub.<br />

Fox says South Shore Freight has<br />

a vested interest in promoting development<br />

along its rail lines and points<br />

out it recently completed the sale of<br />

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land it owned near New Carlisle to<br />

a metal recycler. The parcel was part<br />

of 105 acres the railroad owns near<br />

the <strong>Indiana</strong> Toll Road.<br />

“<strong>Northwest</strong> <strong>Indiana</strong> has a huge<br />

opportunity for development with<br />

what is going on in Illinois right<br />

now,” says Fox. “<strong>Indiana</strong> is regarded<br />

as a well-run state and more business<br />

friendly than Illinois. I think it’s<br />

a golden opportunity.<br />

“We’re in the sphere of influence<br />

of Chicago without being there.<br />

Logistics companies are reassessing<br />

their commitment to Illinois,”<br />

says Fox. “Our rail service cuts right<br />

through the area. We can be close<br />

to that market without having the<br />

baggage that goes with Illinois. It’s a<br />

huge advantage for us.”<br />

Now that Fox and his wife and<br />

their two cats have returned to the<br />

Midwest, he says he’s reconnecting<br />

with the region. “My wife and I like<br />

to explore the countryside and we<br />

had pretty much explored all there<br />

was to explore in southern California.<br />

“This is a whole new area – the<br />

Amish country, the Lake Michigan<br />

shoreline. And now that we’re back,<br />

I’m getting more involved in <strong>Northwest</strong>ern<br />

alumni events.”<br />

But even a return to the Midwest<br />

hasn’t converted the sports enthusiast<br />

in Fox. He’s still a San Francisco<br />

Giants and San Francisco 49ers fan.<br />

“I’ll probably go see the Giants when<br />

they come to Wrigley Field,” he says.<br />

He and his wife even explore<br />

the passenger side of railroading,<br />

taking weekend trips to places like<br />

Albany, N.Y.<br />

“We’re also reconnecting with the<br />

South Shore passenger trains,” says<br />

Fox. “People automatically think of<br />

the passenger service when they<br />

hear South Shore, but it’s funny<br />

because if you ride the train, you<br />

can’t miss the freight cars.<br />

“That’s one of the challenges I<br />

have right now because the confusion<br />

is understandable,” says Fox.<br />

“We are the corporate successor to<br />

the historic South Shore Line. We<br />

are the same company it has always<br />

been. We just don’t happen to run a<br />

passenger service anymore.” n<br />

54 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


continued from page 13<br />

Mixdesign is a strategic design firm<br />

specializing in customer interaction<br />

with a client’s brand. … Anthony<br />

Ritchie has been named senior systems<br />

engineer at Kinetic IT Solutions<br />

in South Bend.<br />

TOurisM<br />

Toi Baylor has received the Athletic<br />

Mentor Inspire Award. She created<br />

the Baylor Youth Foundation<br />

of Gary in 2001 to help inner city<br />

children. Baylor was nominated for<br />

the honor by Jason Sands, director<br />

of sports development for the<br />

South Shore Convention and<br />

Visitors Authority. … The Best<br />

Western Portage Hotel and Suites<br />

has opened at the intersection of<br />

<strong>Indiana</strong> 249 and U.S. 20. The 100room<br />

motel replaces a Holiday<br />

Inn and Ramada Inn that had<br />

been there since 1969 and had been<br />

closed since 2004. … Scott Winn<br />

has been named general manager<br />

of the South Bend Country Club,<br />

where he will focus on course conditions,<br />

membership development<br />

and hospitality. … Susan Dawson<br />

has joined Holiday Inn Express at<br />

the Country Inn & Suites in Mishawaka.<br />

… <strong>Indiana</strong> Dunes Tourism<br />

in Porter County has named Christine<br />

Livingston marketing director.<br />

In addition, Ken Kosky has been<br />

named promotions director and<br />

Angela Pasyk is niche market director.<br />

… Maggie Lewallen has been<br />

named a Pacesetter from American<br />

Express Travel Network. Lewallen<br />

is a travel specialist at Menno<br />

Travel Service/American Express<br />

in South Bend.<br />

TrANsPOrTATiON<br />

The Northern <strong>Indiana</strong> Commuter<br />

Transportation District<br />

has announced it has closed ticket<br />

offices in Hammond and the Gary<br />

Metro Center. The stations will<br />

remain open to passengers, but they<br />

will have to buy tickets on the train.<br />

… <strong>Indiana</strong>’s port system, including<br />

the Port of <strong>Indiana</strong> in Portage,<br />

announced it handled 7.7 million<br />

tons of cargo in 2010, an 8 percent<br />

increase from 2009. It was the most<br />

tonnage handled by the port system<br />

since 2006. The Port of <strong>Indiana</strong> handled<br />

1.8 million tons, up 43 percent.<br />

… The St. Lawrence Seaway Management<br />

Corp. opened the 53rd<br />

shipping season on the Great Lakes<br />

on March 22. It predicts a 7 percent<br />

increase in tonnage to 39.1 million<br />

tons this year. … The first ship of<br />

the <strong>2011</strong> season arrived at the Port<br />

NOTeWOrThY NeWs biTs<br />

of <strong>Indiana</strong> on March 27. The Avonborg<br />

from Denmark was carrying<br />

75 wind turbine blades that will be<br />

used on a wind farm in Ohio. n<br />

Submit your news releases,<br />

events and announcements to<br />

<strong>Business</strong>news@nwibq.com.<br />

What’s On Your Horizon?<br />

“ Make<br />

Payro<br />

ll”<br />

“ Buy<br />

Equipm<br />

ent”<br />

“ Manage<br />

Growth”<br />

Whatever’s on your mind, chances are Horizon Advisors<br />

have helped businesses with similar concerns.<br />

Tell us what you’re thinking, and allow our local financial<br />

professionals to offer advice and assistance.<br />

For sensible business advice, or to apply for a small<br />

business loan, start by contacting your local Horizon.<br />

888-873-2640<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 55


THE ENGAGING POWER OF MAGAZINES<br />

MAGAZINE AUDIENCES ARE GROWING: The latest research reveals that<br />

magazine readership has risen over the past five years……In fact, 93% of adults<br />

overall and 96% of adults under age 35 read magazines.<br />

Source: MRI, <strong>Spring</strong> 2010<br />

MAGAZINE AUDIENCES ARE EXPANDING ACROSS PLATFORMS: The number<br />

of magazine websites and mobile apps is increasing-readers are projected to<br />

grow rapidly- and consumers want to see magazine content on them.<br />

Source: MediaFinder 2010<br />

MAGAZINE ADVERTISING GETS CONSUMERS TO ACT: Sources reveal that<br />

56% of all readers act on magazine ads. Advertising recall for recalling specific<br />

ads has grown 13% over the last five years.<br />

Source: Affinity’s VISTA Print Effectiveness Rating Service, 2005-2009<br />

MAGAZINES BUILD BUZZ: <strong>Magazine</strong>s are most likely create and influence<br />

social networkers who build buzz.<br />

Source: MRI-fall 2009<br />

MAGAZINES SPUR WEB TRAFFIC AND SEARCH: An analysis by Marketing<br />

Evolution shows more than 40% increase in web traffic occurrence after<br />

readers/ consumers were exposed to magazine ads.<br />

Source: Marketing Evolution, 2007<br />

MAGAZINES AND MAGAZINE ADS GARNER THE MOST ATTENTION:<br />

Consumers read magazines, they are most likely fully engaged and not<br />

simultaneously going on-line, listening to the radio or watching TV.<br />

Source: BIGresearch Simultaneous Media Usage Study, 2009<br />

MAGAZINES SUPPLY CREDIBILITY: Multiple sources show that consumers<br />

trust ads in magazines- New data shows that magazines continue to score<br />

higher than TV or the Internet in ad receptivity.<br />

Source: Experian Simmons Multi-Media Engagement Stud<br />

SIMPLY STATED<br />

MAGAZINE READERSHIP CONTINUES TO GROW. MAGAZINES APPEAL TO<br />

DIVERSE READERS. MAGAZINES PROVIDE A BETTER A BETTER REACH TARGETED COMPARED REACH TO<br />

COMPARED TV, AND TO TV CONSUMERS AND CONSUMERS TRUST MAGAZINE TRUST MAGAZINE ADS! ADS!<br />

*Permission to reprint material cited in the 2010/<strong>2011</strong> <strong>Magazine</strong> Handbook, published by the <strong>Magazine</strong> Publisher’s of America.


The entrepreneurial spirit is<br />

alive and well in <strong>Northwest</strong><br />

<strong>Indiana</strong>. Small business incubators<br />

dot the region’s landscape –<br />

from Valparaiso to Hammond, from<br />

Merrillville to South Bend.<br />

As the landscape for small business<br />

changes from traditional pursuits in<br />

manufacturing to high-tech ventures,<br />

new questions arise among entrepreneurs<br />

on how to ensure success.<br />

To help answer those questions,<br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

has asked experts from around<br />

the region and state to address key<br />

issues that small business owners<br />

must deal with in order to succeed.<br />

Their comments are part of this special<br />

section.<br />

• Paul Freeman, executive vice<br />

president of the <strong>Indiana</strong> Bankers<br />

Association in <strong>Indiana</strong>polis talks<br />

about how to obtain and use capital.<br />

• Karen Imgrund Deak, who has<br />

specialized in biotech patents for an<br />

international law firm and is now a<br />

professor at the University of Notre<br />

Dame Law School, talks about protecting<br />

intellectual property and<br />

concepts.<br />

• Willis H. Glaros, a registered<br />

health underwriter and part of<br />

Employer Benefit Systems Inc. in<br />

Crown Point, explains the importance<br />

of providing the best health<br />

care coverage and benefits in order<br />

to maintain employee satisfaction.<br />

• Theresa Valade, CEO of Success<br />

Trek in Valparaiso, explains how<br />

small companies can attract and<br />

keep quality employees.<br />

• Kathy Sipple, founder and CEO<br />

of My Social Media Coach in Valparaiso,<br />

discusses the importance of<br />

marketing your company through<br />

Facebook, Twitter and other social<br />

media websites.<br />

—Rick Richards, editor


FOCus: sMAll busiNess<br />

The Science of People<br />

Engaging employees is the secret to moving forward.<br />

When was the last time you<br />

asked your employees,<br />

“What are you doing?”<br />

Now try and remember the last time<br />

you asked your employees, “How<br />

are you doing?” In today’s economic<br />

climate, changing that first word has<br />

the power to change your business.<br />

All businesses have felt the recession’s<br />

impact. The U.S. Small <strong>Business</strong><br />

Administration says small<br />

business owners have been hit particularly<br />

hard. In 2008, more than<br />

half a million closed and more than<br />

40,000 went into bankruptcy. In this<br />

culture of survival, businesses often<br />

make a critical mistake: They focus<br />

so much on cutting back they lose<br />

sight of what keeps them moving<br />

forward.<br />

And what is that? Engaged<br />

employees.<br />

Making sure employees are<br />

engaged is one of the most costeffective<br />

ways to improve productivity<br />

and profitability. But the<br />

numbers on employee engagement<br />

are not encouraging. A 2010 Gallup<br />

Poll reported that only 33 percent<br />

of employees are actively engaged<br />

(passionate and connected to the<br />

company’s outcomes), 49 percent<br />

are not engaged (putting in time but<br />

minimal energy) and 18 percent are<br />

actively disengaged (acting out to<br />

undermine those who are engaged).<br />

What does this mean for small<br />

businesses? The bad news is more<br />

than 70 percent of your employees<br />

may be disengaged. The good news<br />

is if you have disengaged employees,<br />

you also have the resources you need<br />

today to increase your bottom line.<br />

The POWer OF A<br />

CONVersATiON<br />

Unleashing the potential of your<br />

“If you have disengaged employees, you also have the resources you need<br />

today to increase your bottom line,” writes Theresa Valade of Success Trek.<br />

workforce doesn’t have to be expensive.<br />

It does, however, require an<br />

investment. Small businesses have<br />

to be willing to invest the time and<br />

energy to better understand what<br />

drives employees to be invested in<br />

the success of the company. This<br />

understanding grows out of utilizing<br />

soft skills – listening, motivating,<br />

communicating and inspiring. <strong>Business</strong><br />

owners, managers and supervisors<br />

have to look beyond measuring<br />

what their employees are doing<br />

and start paying attention to how<br />

their employees are doing, shifting<br />

their mindset from being a “boss” to<br />

becoming a “leader.”<br />

Leaders have conversations, cultivate<br />

relationships based upon trust<br />

and work to connect with their<br />

employees as individuals.<br />

Employees leave managers, not<br />

companies. The most effective managers<br />

never try to fix weaknesses;<br />

instead they focus on reinforcing<br />

and developing strengths and talent.<br />

By doing small things differently<br />

– being aware of their disposition,<br />

expressing appreciation and recognizing<br />

solutions rather than spotlighting<br />

problems – leaders can<br />

ignite employee enthusiasm.<br />

FrOM JOb DesCriPTiONs TO<br />

sTreNGThs-bAseD POsiTiONs<br />

Employee engagement also<br />

thrives in response to strengthbased<br />

management. Most businesses<br />

manage their employees<br />

based on a 1950s construct: the<br />

job description. In the fluid environment<br />

of the workplace, however,<br />

job descriptions rarely capture<br />

the realities of performance. This<br />

disconnect between the description<br />

and the actual job can cause<br />

employees to disengage, creating<br />

a “that’s not in my job description”<br />

work environment where employees<br />

are more committed to their<br />

58 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


job description than they are to the<br />

company.<br />

Company cultures driven by<br />

employees’ strengths, however,<br />

inspire engagement. The center of<br />

this business model is the core belief<br />

that everyone has the talent to be<br />

exceptional at something. The trick<br />

is finding that talent.<br />

Some companies invest in personality<br />

assessments. I like the Attribute<br />

Index because it provides a full picture<br />

of an individual’s soft skills –<br />

behaviors, values and attributes. But<br />

tapping into people’s strengths can<br />

also be as easy as having a conversation.<br />

When employees are working<br />

within their strength areas, they are<br />

engaged in the outcome.<br />

FiNAl ThOuGhTs<br />

These recommendations may seem<br />

theoretical, but consciously creating<br />

a relationship-based, strength-driven<br />

workplace has real implications for<br />

your bottom line. Cathy Greenburg’s<br />

study on the Science of Happiness<br />

in <strong>Business</strong> demonstrate that positive<br />

manager-employee relation-<br />

The most profitable<br />

companies realize<br />

that employee<br />

engagement is not<br />

a human resources<br />

initiative—it’s<br />

strategic for the<br />

way they do<br />

business.<br />

ships lead to a 27 percent increase<br />

in employee engagement, a 66 percent<br />

reduction in the time it takes to<br />

get a product or service to market,<br />

and a 76 percent gain in productivity.<br />

In strength-based working environments,<br />

turnover dropped by 14.9<br />

percent.<br />

Re-evaluating doesn’t cost money.<br />

Not doing so may. In this economy,<br />

businesses have to rethink what it<br />

takes to run a successful company –<br />

hard skills and rigid job descriptions,<br />

or soft skills and strengths-based<br />

positions? The most profitable companies<br />

realize that employee engagement<br />

is not a human resources<br />

initiative – it’s strategic for the way<br />

they do business. n<br />

Theresa Valade lives in <strong>Northwest</strong><br />

<strong>Indiana</strong> and is CEO of Success<br />

Trek Inc., in Valparaiso. It provides<br />

cutting-edge solutions needed to<br />

increase performance, create a positive<br />

business culture and streamline<br />

communications processes.<br />

Chicagoland’s Affordable<br />

AACSB <strong>Business</strong> School<br />

The School of <strong>Business</strong> and Economics at <strong>Indiana</strong> University<br />

<strong>Northwest</strong> is the only public business program in <strong>Northwest</strong><br />

<strong>Indiana</strong> accredited by the Association to Advance Collegiate<br />

Schools of <strong>Business</strong> International.<br />

Only 15 percent of business schools worldwide have attained<br />

this undisputed benchmark for quality business education.<br />

The MBA for Professionals program at IU <strong>Northwest</strong> offers<br />

convenient, affordable, evening and weekend options for<br />

people who want to go back to school and have a life, too.<br />

Classes are taught by Ph.D professors who have extensive<br />

real-world experience. The curriculum includes both in-class<br />

and online components. Innovative learning tools such as the<br />

Wall St. on Broadway Trading Floor – the only simulated<br />

stock-trading program in <strong>Northwest</strong> <strong>Indiana</strong> – provide<br />

valuable, hands-on learning experiences.<br />

Earning an MBA is a big investment and the career payoff can<br />

be huge. Choose the school in <strong>Northwest</strong> <strong>Indiana</strong> that combines<br />

excellence, convenience, affordability, innovation, and a premier<br />

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MBA for Professionals at IU <strong>Northwest</strong>.<br />

It’s as simple as AACSB.<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 59


FOCus: sMAll busiNess<br />

Employee Benefits & Startups<br />

Decide whether to offer benefits, and who can help.<br />

To be or not to be, that is the<br />

question posed in Shakespeare’s<br />

“Hamlet.”<br />

’Tis also not an uncommon question<br />

undertaken by owners new to<br />

business when pondering “to do or<br />

not to do” benefits for their fledgling<br />

companies.<br />

Here are three strategies for getting<br />

from “do we” to doing it and<br />

doing it successfully.<br />

First, decide whether or not you’re<br />

going to provide employee benefits<br />

to your fledgling group. Second,<br />

what is the best way to determine<br />

what you need to do once the decision<br />

has been made? And third, how<br />

do you do it successfully?<br />

DO We Or DON’T We PrOViDe<br />

beNeFiTs TO eMPlOYees?<br />

This is best answered by doing a<br />

self-analysis of your firm’s employee<br />

relations and administrative strategy<br />

and capabilities. Do we need benefits<br />

to attract and retain employees?<br />

Is it best to provide those benefits<br />

by paying employees more money<br />

so they can buy their own, or is it<br />

best to allow them to purchase those<br />

benefits with the advantages of pretax<br />

purchase? At our employment<br />

size, do we have the manpower to<br />

administer benefits? What are the<br />

implications for federal, state and<br />

local compliance issues? What benefits<br />

are necessary as a minimum?<br />

How much do we ask employees to<br />

pay? Do we offer some benefits on a<br />

voluntary basis?<br />

These are just starting points,<br />

but should give you an idea as to<br />

whether it is worth the effort to take<br />

the steps necessary to provide benefits<br />

for your employees.<br />

WhAT TO DO, hOW TO DO iT<br />

In step two, determine the next<br />

steps you need to take in order to<br />

“Find a competent insurance<br />

representative to assist you,” writes<br />

Willis H. Glaros, a Registered Health<br />

Underwriter.<br />

develop a sound employee benefit<br />

strategy, starting with what to do<br />

and ending with how to do it.<br />

First and foremost is to find a competent<br />

insurance representative to<br />

assist you. From this one decision, if<br />

it’s a good one, will come the energy<br />

and planning to bring your plans to<br />

fruition.<br />

So how do we find that special<br />

professional and know he or she<br />

is the best? The typical method is<br />

to provide to three to five insurance<br />

agents your company’s demographics,<br />

plans desired and cost<br />

parameters and ask them to provide<br />

proposals.<br />

While this sounds good, your<br />

better effort is to actually put the<br />

position out to bid first. This way<br />

you can determine which candidate<br />

has the acumen, knowledge, experience<br />

and tools to provide you with<br />

not only your startup plan but the<br />

longevity to help you meet your<br />

strategies in the long run. The best<br />

way to get this information is to ask<br />

each candidate for the above listed<br />

qualities and measure each category<br />

for the most competent candidate.<br />

The final piece in the puzzle is to<br />

meet personally with each candidate<br />

and make sure your personalities<br />

match and you can work together.<br />

Once you have made your decision,<br />

your work will move away<br />

from personalities and cost and<br />

focus on the professional’s talent in<br />

designing a plan to best suit your<br />

company.<br />

Let the professional go to the marketplace<br />

and obtain all the competitive<br />

proposals, analyze them and<br />

present a clear picture of options<br />

that meet your goals. This is far<br />

easier and a clearer approach than<br />

listening to four competing agents<br />

confuse your decisions. This is especially<br />

true in the small group marketplace<br />

where everyone will have<br />

the same pricing assuming everyone<br />

was provided the same information.<br />

Your professional can then work to<br />

meet your goals knowing the cost<br />

and benefit limitations.<br />

Now that you have selected an<br />

agent, developed your plan, priced<br />

the options and discussed employee<br />

participation, it’s time to implement<br />

your plan.<br />

iMPleMeNT AND ADMiNisTer<br />

The final question is how to<br />

accomplish implementation and the<br />

ongoing administration and management<br />

of the plan.<br />

The first step is to communicate<br />

your plans to your employees. It’s<br />

best to do this with a presentation<br />

piece provided at an open employee<br />

meeting. Your agent should provide<br />

this service and it should include the<br />

presentation of the plans selected,<br />

the cost to the employees and<br />

updates on any required notices<br />

provided by law.<br />

This is where you first make your<br />

employees aware of your plans<br />

and the benefits. It is paramount to<br />

inform them of your benefit strat-<br />

60 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


egy and the reasons that drove your<br />

decisions. This will help in implementing<br />

the long-term consistency<br />

of your plans. It is also at this time<br />

that they can become familiar with<br />

your agent and his staff so that much<br />

of the day-to-day administration and<br />

claims work can be handled by<br />

them.<br />

Next is to set up administrative<br />

systems to process all the changes<br />

that occur between the starting date<br />

and the next renewal. In addition,<br />

depending upon your size, you<br />

may be implementing systems for<br />

COBRA, FMLA, Medicare Part D,<br />

Section 125 pre-tax and other plans.<br />

The third step is to set up ongoing<br />

education for the employees.<br />

Key topics are the 10 ways to reduce<br />

health care costs, why generic drugs<br />

are not bad, and when you should<br />

use an emergency room. The bottom<br />

line is to educate employees to be<br />

better consumers.<br />

Finally, discuss, plan and imple-<br />

Put the position out to bid first. This way<br />

you can determine which candidate has<br />

the acumen, knowledge, experience and<br />

tools to provide you with not only your<br />

startup plan but the longevity to help you<br />

meet your strategies in the long run.<br />

ment a health prevention and<br />

education program. This entails a<br />

combined effort of doing onsite<br />

blood screenings coupled with<br />

health risk appraisals. The information<br />

provided makes employees<br />

aware of their risks and has the<br />

added impact of early intervention<br />

vs. care later at higher costs.<br />

Better consumers mixed with<br />

awareness of risks helps manage<br />

costs by the employees as well as<br />

the employer.<br />

The point is to use an effective<br />

strategy to determine if you should<br />

provide benefits, how to best identify<br />

and implement your plans and<br />

how to make it successful for the<br />

long term. n<br />

Willis H. Glaros, a Registered<br />

Health Underwriter, has more than<br />

25 years of experience in managing<br />

and creating employee benefit plans<br />

for <strong>Northwest</strong> <strong>Indiana</strong> employers.<br />

Glaros has managed cases that range<br />

in size from two to 4,000 employees.<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 61


FOCus: sMAll busiNess<br />

Access to Credit<br />

<strong>Business</strong> plan and adequate funding are keys to success.<br />

Many entrepreneurs fund<br />

new business ventures<br />

through personal sources<br />

– savings accounts, retirement<br />

accounts, home equity lines of<br />

credit, credit cards and the goodwill<br />

of friends and family. Some businesses<br />

succeed, some fail. However,<br />

a failed business might have succeeded<br />

if the owner had secured<br />

additional funding.<br />

GeTTiNG sTArTeD<br />

For small business owners, access<br />

to capital starts with a solid business<br />

plan. What is the realistic potential<br />

for success? What are the target<br />

markets, and how can the company<br />

compete? What distinguishes the<br />

company from its competition?<br />

A forward-thinking business<br />

owner analyzes the factors that can<br />

lead to each scenario and has appropriate<br />

action plans in place.<br />

With a business plan established,<br />

the next order of business is to<br />

calculate the company’s financial<br />

needs. Scrutiny of inventory, overhead,<br />

supplies, professional fees,<br />

human resources, research and<br />

development indicates how much<br />

funding is needed to be viable, and<br />

how much more will be needed to<br />

achieve growth.<br />

DebT Vs. eQuiTY<br />

There are two main sources of<br />

business financing: debt (bank<br />

loans) and equity (private capital<br />

from investors). Debt is the most<br />

easily understood. Banks and other<br />

financial institutions are the primary<br />

sources of debt. Banks lend capital to<br />

a borrower, who repays it with interest.<br />

Funds are secured by collateral,<br />

which could be all or some of the<br />

company’s assets, often backed by a<br />

personal guarantee from the owner.<br />

Usually small business loans<br />

“With a business plan established, the next order of business is to calculate the<br />

company’s financial needs,” writes Paul W. Freeman of the <strong>Indiana</strong> Bankers Association.<br />

from banks are short-term, with<br />

full repayment collected within one<br />

year. As a rule, banks are less likely<br />

to make longer-term loans to small<br />

businesses, but many financial institutions<br />

coordinate with guaranteedlending<br />

programs offered through<br />

the Small <strong>Business</strong> Administration<br />

(SBA) to make long-term loans.<br />

There are several advantages to<br />

debt: Loan repayment builds creditworthiness<br />

for the borrower, interest<br />

paid on a loan is tax-deductible, and<br />

the lender does not control how the<br />

company is run.<br />

Some small business owners use<br />

private capital – known as equity<br />

or “venture” capital – as a better fit.<br />

Obtaining equity capital means selling<br />

a portion of ownership in the<br />

company to investors.<br />

These investors can be passive or<br />

active. Passive investors lend capital,<br />

but don’t give input regarding how<br />

to run the company; active investors<br />

are involved to varying degrees in<br />

the company’s operation.<br />

The debt-to-equity ratio can help<br />

determine whether to utilize debt<br />

vs. equity. This ratio measures funds<br />

borrowed against funds invested.<br />

<strong>Business</strong>es with a high ratio of equity<br />

to debt often seek debt financing.<br />

Companies with high debt-to-equity<br />

ratios may benefit from equity and<br />

the resulting increase in ownership<br />

capital.<br />

beiNG PrePAreD<br />

For either type, a business plan<br />

assessment helps clarify some of the<br />

following:<br />

• Level of comfort with the industry.<br />

If the bank is overexposed in a<br />

certain industry, it may need to limit<br />

additional credit exposure.<br />

62 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


• Character of the borrower. A<br />

bank needs assurance the loan will<br />

be repaid should the borrower experience<br />

difficulties.<br />

• Use of the loan. Banks have<br />

policy restrictions on the types of<br />

loans they make; the restrictions<br />

may change in response to economic<br />

conditions.<br />

• Why there is a need for a loan.<br />

A loan requested to support sales<br />

growth will be viewed more favorably<br />

than a loan to support operations<br />

that are unprofitable.<br />

• Amount of loan. Not only is the<br />

amount of the loan important, but<br />

the likelihood of additional loans is<br />

a consideration.<br />

• Repayment plan. The nature of<br />

the loan will determine the repayment<br />

structure.<br />

• Risks to repayment. The bank<br />

will examine financial and nonfinancial<br />

risks, such as vulnerability to<br />

changes in technology.<br />

2077 • Mitigating ad B.qxd repayment 6/16/2010 risk. 2:35 In the PM Page 1<br />

CROWN POINT, IN<br />

10951 Broadway<br />

(219) 663-5120<br />

CALUMET CITY, IL<br />

1011 river Oaks Dr.<br />

(708) 891-3380<br />

CREST HILL, IL<br />

2244 Weber rd.<br />

(815) 744-7650<br />

There are two main sources of business<br />

financing: debt (bank loans) and equity<br />

(private capital from investors).<br />

event the loan cannot be repaid the<br />

bank will need a secondary source<br />

of repayment, such as collateral or a<br />

guarantee by the firm’s owners.<br />

hOW MuCh TO bOrrOW?<br />

As with most business arrangements,<br />

there is a balance between<br />

overcapitalization and undercapitalization.<br />

The latter is the more likely,<br />

resulting in insufficient funds to<br />

maintain operations. Ideally a business<br />

owner secures additional capital<br />

before reaching a critical state.<br />

Overcapitalization is rarely a problem.<br />

When it occurs, it tends to<br />

result from having so many investors<br />

tied to a company that a reasonable<br />

return on investment is not possible.<br />

EAST CHICAGO, IN<br />

2310 e. Columbus Dr.<br />

(219) 398-1613<br />

GARY, IN<br />

2155 W. ridge rd.<br />

(219) 884-4045<br />

www.techcu.org<br />

Advice is readily available from<br />

attorneys, certified public accountants,<br />

the local SBA office or a local<br />

banker. Whatever the source, access<br />

to capital and a well-thought-out<br />

business plan can help keep small<br />

businesses in operation. n<br />

Paul W. Freeman is executive vice<br />

president-member services of the<br />

<strong>Indiana</strong> Bankers Association. He is<br />

past chairman of the <strong>Indiana</strong> Council<br />

for Economic Education and<br />

past president of the <strong>Indiana</strong> Society<br />

of Association Executives. He was<br />

employed for four years with Robert<br />

Morris Associates (now the Risk Management<br />

Association) in Philadelphia,<br />

and had nine years of banking<br />

experience with Bank One, <strong>Indiana</strong>.<br />

At Tech Credit Union,<br />

we value your business.<br />

<strong>Business</strong> Loan & Banking Services<br />

Contact a branch manager or our<br />

Commercial Services department<br />

at 800-276-8324, extension 252 today.<br />

LOWELL, IN<br />

1800 e. Commercial Ave.<br />

(219) 690-1370<br />

MERRILLVILLE, IN<br />

7901 grant St.<br />

(219) 791-0629<br />

VALPARAISO, IN<br />

1679 morthland Dr.<br />

(219) 477-6805<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 63


FOCus: sMAll busiNess<br />

An Intellectual<br />

Property Primer<br />

Protect your IP and be sure you’re respecting the IP of others.<br />

With more small business<br />

startups being built<br />

around development of<br />

unique software or proprietary processes,<br />

ownership of intellectual<br />

property—IP is the legal term for the<br />

product of invention or creativity—<br />

has become a central focus of small<br />

business.<br />

IP law establishes ownership of,<br />

and grants certain exclusive rights to<br />

owners of, intangible items including:<br />

print, musical, literary and<br />

artistic works (usually protected by<br />

copyright); inventions, discoveries,<br />

new plant varieties and improvements<br />

to existing products (usually<br />

patents or trade secrets); and specific<br />

uses of words, phrases or symbols<br />

and designs (usually trademark,<br />

service mark or trade dress).<br />

As a small business owner, you<br />

must be aware of IP that is owned<br />

by other people, so as not to infringe<br />

upon another’s IP rights. You also<br />

must understand the best way to<br />

protect your own IP from unauthorized<br />

use by others.<br />

WATCh YOur bACK:<br />

PrOTeCTiNG YOur iP<br />

Copyright protects your company’s<br />

print materials. Copyright law<br />

provides you with a right to use the<br />

copyrighted work and to license<br />

others to do so. It also provides the<br />

“Ownership of intellectual property has become a central focus of small<br />

business,” writes Karen Imgrund Deak, Ph.D., of the University of Notre Dame.<br />

right to prevent others from using<br />

your copyrighted materials without<br />

your consent.<br />

Copyright is secured automatically<br />

when a literary work is created for<br />

the first time. Copyrights can, but are<br />

not required to be, registered with<br />

the U.S. Copyright Office. A copyright<br />

is in effect for the life of the<br />

creator plus 70 years, or if the work<br />

was done for hire, for the shorter of<br />

120 years after creation or 95 years<br />

after publication.<br />

Marks are the distinctive signs or<br />

Trade secrets are a viable option for<br />

protecting IP that is not public-bydefinition,<br />

and can encompass industrial<br />

or manufacturing know-how, or even<br />

client lists.<br />

indicators associated with your business<br />

that are used to identify your<br />

product or service, and are intended<br />

to prevent consumer confusion<br />

regarding the source of goods or<br />

services. An example is the McDonald’s<br />

logo. “Trademark” and “service<br />

mark” are often used interchangeably;<br />

legally, however, a trademark<br />

refers to the product and a service<br />

mark refers to the source of a service.<br />

Marks can be owned and sold<br />

or licensed. You can, but are not<br />

required to, register your trademark<br />

or service mark with the U.S. Patent<br />

and Trademark Office. You can use<br />

the “TM” or “SM” designation with<br />

any mark you claim the right to use,<br />

even if it is not registered. You are<br />

only allowed to use the ® (registered<br />

mark) designation if your mark<br />

has been fully registered. A federally<br />

registered mark can be in force as<br />

long as the mark is in use, theoretically<br />

forever.<br />

64 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Trade dress is the distinctive look<br />

or packaging of your product. It<br />

could be the distinctive color, shape<br />

and position of the label on a bottle<br />

of perfume, or the distinctive appearance<br />

and décor of a chain of restaurants.<br />

Trade dress is protected under<br />

the same legal statutes as trademark,<br />

and can also be registered.<br />

Trade secrets are exactly that<br />

– secrets. The most recognizable<br />

example of a trade secret is the<br />

recipe for Coca-Cola. Supposedly,<br />

only a few people in the company<br />

know the recipe. Trade secrets are<br />

a viable option for protecting IP that<br />

is not public-by-definition, and can<br />

As a small business<br />

owner, you must<br />

understand the<br />

best way to protect<br />

your IP from<br />

unauthorized use<br />

by others.<br />

encompass industrial or manufacturing<br />

know-how, or even client lists.<br />

Finally, patents protect inventions.<br />

A patent grants the owner the right to<br />

exclude others from making, using,<br />

selling or importing the invention.<br />

There are three types of patents: utility<br />

patents (most patents are utility<br />

patents) encompass new processes,<br />

machines, articles of manufacture,<br />

compositions of matter or improvements<br />

thereof; design patents cover<br />

new, original and ornamental design<br />

for an article of manufacture; and<br />

plant patents are for new, asexually<br />

propagated plant varieties. A utility<br />

patent has a legally defined term of<br />

20 years from the filing date. After<br />

the patent’s term expires, the invention<br />

enters the public domain.<br />

WATCh YOur sTeP:<br />

iNFriNGiNG OThers’ riGhTs<br />

Small businesses must be careful<br />

not to make, use or sell IP they do<br />

not own. How do you find out if you<br />

are infringing on someone else’s<br />

IP? Your best recourse is to consult<br />

an expert in your IP field, which,<br />

in most cases, is an attorney who<br />

specializes in the IP protection you<br />

are using or seeking. Initial consultation<br />

fees are usually modest, and<br />

can save big headaches down the<br />

road. n<br />

Karen Imgrund Deak has a Ph.D.<br />

in genetics from the University of<br />

Chicago, has passed the Patent Bar,<br />

and has spent several years in the<br />

intellectual property group at a top<br />

25 multinational law firm, where<br />

she specialized in biotech patents.<br />

She now lives in South Bend,<br />

where she works for the University of<br />

Notre Dame.<br />

The Right<br />

Checking For<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 65


FOCus: sMAll busiNess<br />

Social Media for <strong>Business</strong><br />

It’s no longer a question of “why,” but “how.”<br />

Social media? For business?<br />

You bet! When I began teaching<br />

social media marketing for<br />

business, I got a lot of skepticism.<br />

Many businesses had trouble understanding<br />

why they should participate<br />

on sites like Facebook, Twitter<br />

and LinkedIn.<br />

A lot has changed in the past few<br />

years.<br />

The sTATisTiCs<br />

Currently, Facebook ranks second<br />

in popularity among all visited websites<br />

(No. 1 is Google) and boasts<br />

more than 500 million active users,<br />

50 percent of whom log on to Facebook<br />

in any given day.<br />

Its engaging, intuitive interface<br />

translates to increased time spent<br />

on the site; the average user spends<br />

15 hours and 33 minutes there per<br />

month, according to Facebook<br />

statistics.<br />

Twitter turned 5 years old in<br />

March. It took more than three years<br />

for users to send 1 billion Twitter<br />

messages or “tweets,” now users<br />

send that many tweets every week.<br />

It continues to be an important<br />

method for real-time news sourcing,<br />

especially important to the evergrowing<br />

body of mobile users.<br />

LinkedIn now boasts more than 90<br />

million users globally. Light on “clutter”<br />

and heavy on business referral<br />

activity, it has arguably won a place<br />

as a top site for professional networking.<br />

What does this mean for businesses?<br />

I think businesses understand<br />

now that social networking sites are<br />

not a trend that will go away any<br />

time soon. Questions have shifted<br />

away from “Why?” and more toward<br />

“How?” The rules of engagement in<br />

each of these spaces are changing as<br />

each site evolves, but there are a few<br />

ground rules that apply more or less<br />

across all platforms.<br />

“Social networking sites are not a trend<br />

that will go away any time soon,” writes<br />

Kathy Sipple of My Social Media Coach.<br />

TiPs FOr busiNess sOCiAl<br />

NeTWOrKiNG suCCess<br />

Facebook, Twitter and LinkedIn<br />

are three of the most popular social<br />

networking sites. There is strength<br />

in numbers; sharing your message<br />

where the majority of people are<br />

already gathered makes sense. At<br />

the same time, there may be niche-<br />

or geographic-specific sites that<br />

make sense for your particular business<br />

or industry.<br />

Whatever path you take, make<br />

sure to be relevant. It is easy to<br />

create a profile on any given social<br />

networking site, but make sure to<br />

create a profile that is relevant and<br />

easily indexed by search engines for<br />

key words or phrases important to<br />

your business.<br />

Developing fresh, meaningful,<br />

engaging content is another challenge.<br />

Your LinkedIn status updates<br />

and tweets must create value for<br />

your network to be considered relevant.<br />

The most successful online<br />

companies don’t use these sites as<br />

broadcasting mechanisms, but rather<br />

tools for engagement; they find out<br />

what their clients want and need<br />

and provide it.<br />

Be consistent in your efforts. Planning<br />

your work and working your<br />

plan is critical. Don’t create a profile<br />

and then abandon it or update it too<br />

infrequently or you will lose your<br />

followers’ interest.<br />

Be consistent in your branding.<br />

Your profiles should have a consistent<br />

look and feel across all social<br />

networking sites. Use the same<br />

logo/photo/color schemes to maintain<br />

your company identity.<br />

Let your website visitors know<br />

how to find your video content on<br />

YouTube or how they can follow<br />

you on Twitter. Use a custom landing<br />

page on a business Facebook<br />

fan page to allow visitors to sign up<br />

for your newsletter. Cross-connect<br />

for visitors who may find you on<br />

one platform, but prefer to interact<br />

with you on another. Make it easy<br />

for customers and prospects to consume<br />

your message in the manner<br />

they prefer; they will often reward<br />

you by sharing content with their<br />

own network.<br />

Ask questions rather than just<br />

making announcements. Allow fan<br />

comments on your Facebook wall. If<br />

less than positive comments surface,<br />

resist the urge to delete them; doing<br />

so usually makes things worse.<br />

Instead, invite further discussion,<br />

preferably offline. Find out what the<br />

underlying issues are and work to<br />

resolve them. “Like” or thank visitors<br />

for positive comments as a way to<br />

let them know they’ve been heard.<br />

All text posts can get boring, so<br />

add some variety by using visuals.<br />

Most sites allow URL links to be<br />

attached to posts or updates. Rather<br />

than just telling your fans about<br />

what’s going on with new products<br />

or services, why not include a video<br />

or a photo? Most cell phones have<br />

built-in cameras that make it easy for<br />

66 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


C<br />

M<br />

Y<br />

CM<br />

MY<br />

CY<br />

CMY<br />

K<br />

this type of material to be immediately<br />

uploaded.<br />

Most social networking sites do<br />

not charge a fee for businesses to<br />

participate. Your time, however,<br />

or that of the employee or outside<br />

agency you employ to help you with<br />

your social networking, is not. Big<br />

results can happen in less than 20<br />

minutes a day of time invested in the<br />

right sites, doing high-value activities.<br />

Learning to apply effort appropriately<br />

helps, so invest in proper<br />

training to do it yourself or hire a<br />

seasoned professional with proven<br />

results if you decide to outsource. n<br />

Kathy Sipple, founder and CEO of<br />

My Social Media Coach in Valparaiso,<br />

offers social media marketing training<br />

and strategic consulting services<br />

for businesses. She is also an independent<br />

consultant with St. John-based<br />

Forward Progress. Together, with the<br />

staff of Forward Progress, they have<br />

trained more than 25,000 people on<br />

six continents.<br />

AGD_NWIBQ_0311-2.pdf 1 3/25/11 4:47 PM<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 67


COVer sTOrY<br />

continued from page 26<br />

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Chesterton; YMCA, Valparaiso;<br />

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besT COlleGiATe sPOrT<br />

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besT CeO<br />

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besT NON-PrOFiT<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 69


sPOrTs<br />

High-Speed Impact<br />

<strong>Indiana</strong>polis Motor Speedway celebrates<br />

100th anniversary of the Indy 500.<br />

by RicK a. RichaRdS<br />

If there is any doubt about the<br />

impact the <strong>Indiana</strong>polis Motor<br />

Speedway has had on <strong>Indiana</strong>,<br />

look no further than the state’s commemorative<br />

quarter. While other<br />

states featured the face of a famous<br />

person or their state bird, or some<br />

other landmark, the obverse of <strong>Indiana</strong>’s<br />

quarter is a racecar.<br />

This year, as IMS celebrates the<br />

100th anniversary of its first 500mile<br />

race, the role the speedway has<br />

played in <strong>Indiana</strong>’s history and the<br />

economic impact it has had are front<br />

and center.<br />

The idea for an automobile test<br />

track first surfaced in 1906 when<br />

entrepreneur Carl Fisher of Greensburg<br />

proposed it. Two years later,<br />

Fisher and associate Lem Trotter<br />

obtained an option to buy four<br />

adjoining 80-acre tracts of farmland<br />

northwest of <strong>Indiana</strong>polis.<br />

Years later, Fisher would make his<br />

mark by developing Miami Beach<br />

in Florida.<br />

In 1909, a 2.5-mile track opened<br />

and in August, two motorcycle<br />

races were held on the crushed<br />

rock and tar racetrack. The surface<br />

wasn’t appropriate for racing and<br />

that led to the track being covered<br />

in street paving bricks. In 1910, a<br />

200-mile automobile race was held<br />

and in 1911, the first 500-mile race<br />

was held.<br />

Doug Boles, an attorney, former<br />

partner in Panther Racing and director<br />

of public relations for IMS, says<br />

the milestone anniversary has been<br />

a time for officials at the speedway<br />

to take a look at its role in the state<br />

today.<br />

“We’re trying to get back to our<br />

roots and the traditions of the speedway,”<br />

says Boles. “This place is all<br />

ALONG FOR THE RIDE In 1937, the riding mechanic for driver Tony Gulotta was<br />

Johnny Pawl, 19, of Crown Point (on the passenger side of the car in helmet).<br />

He went on to become a successful business owner in Crown Point.<br />

about tradition and families. From<br />

our standpoint, we have to look at<br />

the event and determine what the<br />

things are that are important for us<br />

to maintain, and what can we do to<br />

attract a younger crowd.”<br />

Like any traditional event,<br />

Boles says, it’s vital to maintain<br />

the things that excite people and<br />

encourage them to come back<br />

year after year, but an event can’t<br />

become stagnant to the point<br />

where it is too predictable.<br />

“We have thousands of fans who<br />

have been coming to the track for<br />

40 years or more. We want to know<br />

what excites them,” says Boles. “But<br />

we also want to remain fresh so we<br />

can connect with younger fans.”<br />

And Boles isn’t just talking about<br />

benefits to speedway ownership,<br />

but the impact it has on <strong>Indiana</strong> as<br />

a whole. According to a study com-<br />

plied by the National Motorsports<br />

Coalition in 2010, the <strong>Indiana</strong>polis<br />

Motor Speedway and the <strong>Indiana</strong>polis<br />

500 are the third-most-beneficial<br />

auto racing locations and events in<br />

the United States.<br />

The <strong>Indiana</strong>polis Motor Speedway<br />

and the <strong>Indiana</strong>polis 500 contribute<br />

more than $727 million to<br />

<strong>Indiana</strong>’s economy, and Boles says<br />

IMS wants to increase that. The<br />

impact of the <strong>Indiana</strong>polis 500<br />

alone is $336 million – more than<br />

four times the $104 million economic<br />

of the <strong>Indiana</strong>polis Colts,<br />

according to statistics from Purdue<br />

University.<br />

The only racing areas contributing<br />

more to their states are the area<br />

around Charlotte, N.C., which contributes<br />

more than $6 billion to the<br />

North Carolina economy, and the<br />

Daytona International Speedway,<br />

70 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

photo provided by indianapolis motor speedway


which contributes $2.1 million to<br />

Florida.<br />

Boles says IMS is reaching out<br />

to younger fans this year by allowing<br />

them and their parents to buy a<br />

pass to the garage and see drivers<br />

and their cars up-close. “The biggest<br />

thing we can do to ensure the future<br />

of the event is to reach out to new<br />

fans and we think this is a way to<br />

do that.”<br />

He admits it is difficult to lure<br />

fans in the current economy, but<br />

as long as fans feel they are getting<br />

value for their ticket price the job<br />

is easier. “While we’ve been around<br />

for 100 years, for a long time we<br />

didn’t have any competition from<br />

the Colts or Pacers, or for fans in<br />

<strong>Northwest</strong> <strong>Indiana</strong>, from the Bears<br />

or Bulls.”<br />

As IMS celebrates a century of<br />

racing by inviting all living drivers to<br />

this year’s race and putting 67 of the<br />

winning cars on display in the Hall<br />

of Fame Museum at IMS, Boles says<br />

the impact <strong>Northwest</strong> <strong>Indiana</strong> has<br />

had on the track isn’t being overlooked.<br />

While the names may not be as<br />

famous as multiple winners A.J.<br />

Foyt, Al Unser or Johnny Rutherford,<br />

the impact of those from <strong>Northwest</strong><br />

<strong>Indiana</strong> involved in the <strong>Indiana</strong>polis<br />

500 has been significant.<br />

Johnny Pawlowicz (he shortened<br />

his name to Pawl) of Crown Point<br />

competed as a riding mechanic in<br />

1936 and 1937, and continued to<br />

work as a race mechanic through<br />

the early 1960s. In the 1940s, he<br />

opened a racing business at the<br />

southeast corner of U.S. 30 and <strong>Indiana</strong><br />

55 near Crown Point, and one<br />

of his first customers was a “region<br />

“This is truly an<br />

asset for all<br />

of <strong>Indiana</strong>.” —doug boles,<br />

<strong>Indiana</strong>polis motor speedway<br />

START YOUR ENGINES Art Cross of Rolling Prairie in LaPorte County drove in<br />

four <strong>Indiana</strong>polis 500s. The 1955 race, where this photo was taken, was his last<br />

appearance in the event.<br />

racer” named Murrell Belanger.<br />

Pawl was a pretty good business<br />

owner, too. In the mid 1950s, he<br />

purchased the entire midget racing<br />

operation of Kurtis-Kraft in Southern<br />

California, making him the sole supplier<br />

of custom-built midget racecars<br />

in the country.<br />

Belanger, also of Crown Point,<br />

raced locally, but was better known<br />

as a car owner. In 1951, he financed<br />

the car and team that Lee Wallard<br />

drove to victory lane.<br />

Another customer of Pawl’s was<br />

Ray Nichels of Griffith, who was a<br />

chief mechanic in 12 <strong>Indiana</strong>polis<br />

500s, including that of 1957 pole<br />

winner Pat O’Connor. He also was<br />

an Indy Car and NASCAR owner<br />

for Bobby Allison, A.J. Foyt, Roger<br />

Penske, Richard Petty, Al Unser and<br />

Bobby Unser.<br />

He went on to found Nichels<br />

Engineering, owned two <strong>Northwest</strong><br />

<strong>Indiana</strong> airports and was a business<br />

associate of Paul Russo of Hammond.<br />

Together, Nichels and Russo built<br />

a homemade car known as “Basement<br />

Bessie” that finished ninth in<br />

the 1950 Indy 500. The car ran with<br />

the leaders for much of the race,<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 71<br />

photo provided by indianapolis motor speedway


sPOrTs<br />

ON THE POLE Ray Nichels of Griffith was the chief mechanic<br />

of the 1957 pole-winning car driven by Pat O’Connor.<br />

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which was shortened by rain at 345<br />

miles.<br />

Without a doubt, one of the best<br />

Indy Car drivers to come out of<br />

<strong>Northwest</strong> <strong>Indiana</strong> was Art Cross<br />

of Rolling Prairie. He drove in four<br />

Indy 500s, was named the very first<br />

rookie of the year in 1952, and one<br />

year later, he finished second.<br />

After his four-year racing career,<br />

Cross returned to farming in LaPorte<br />

County and later ran a heavy equipment<br />

business.<br />

It is those kinds of connections<br />

that so weave the history of the <strong>Indiana</strong>polis<br />

Motor Speedway into all<br />

corners of <strong>Indiana</strong>, says Boles.<br />

“This is truly an asset for all of<br />

<strong>Indiana</strong>,” he says. “We don’t have<br />

to do a lot of advertising because it<br />

is such a tradition, but we are active<br />

on Facebook and Twitter, and we<br />

do a lot of billboard advertising in<br />

<strong>Indiana</strong>polis.<br />

“The reason we don’t do a lot of<br />

72 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />

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advertising,” says Boles, “is because<br />

we still benefit greatly from ticket<br />

sales renewals. Once people come<br />

and experience the event, they want<br />

to come back.”<br />

Boles comes by his affection for<br />

the <strong>Indiana</strong>polis Motor Speedway<br />

naturally. His father was a U.S. Auto<br />

Club Yearbook editor, and for years<br />

the family traveled to USAC events<br />

all over the Midwest. USAC is the<br />

former sanctioning body for the<br />

<strong>Indiana</strong>polis 500.<br />

“One of the things we’re looking<br />

at this year is what can we do<br />

beyond the track to excite fans,”<br />

says Boles. “We’re going to go out<br />

to the state’s colleges for events and<br />

encourage students to come to the<br />

track in May.”<br />

Once those young people come,<br />

Boles says IMS is convinced they<br />

will become the fans that cement<br />

the event’s fan base far into the<br />

future. n<br />

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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 73<br />

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sPOrTs<br />

Back to the Track<br />

This summer the racing’s on at two local tracks.<br />

by RicK a. RichaRdS<br />

<strong>Northwest</strong> <strong>Indiana</strong><br />

has a long history<br />

of racing, dating<br />

back to the early 1940s. This<br />

summer, for the first time<br />

in four years, area fans and<br />

drivers will have their choice<br />

of two local tracks to attend<br />

or at which to compete –<br />

Illiana Motor Speedway in<br />

Schererville and South Bend<br />

Motor Speedway.<br />

Both tracks have played<br />

host over the years to legendary drivers<br />

such as A.J. Foyt, Al and Bobby<br />

Unser, Bobby Allison and Rusty Wallace,<br />

but the tracks also have served<br />

as the proving ground for current<br />

drivers such as Ryan Newman, Mark<br />

Martin, David Stremme and Tony<br />

Raines, all of whom race in NASCAR.<br />

For fans, the most anticipated news<br />

over the winter was the reopening<br />

of South Bend Motor Speedway.<br />

Four years ago, the track closed<br />

when former owner Mike Bird<br />

couldn’t find a buyer. The speedway<br />

has sat unused ever since, ultimately<br />

going into foreclosure. After several<br />

attempts to negotiate a deal with<br />

Bird, an agreement was reached<br />

last October, says new owner Steve<br />

Brown of South Bend. He is an electrical<br />

engineer, but also is a former<br />

driver and a huge race fan.<br />

“We’re upgrading the facilities<br />

here,” says Brown. “We’re starting<br />

with concessions. We’re replacing<br />

toilets that have been here for 30<br />

years. The bathrooms were terrible<br />

and we have to upgrade that. We’re<br />

starting with the fundamentals.”<br />

Brown says that for now the show<br />

on the track will take care of itself. His<br />

first goal is to make the track as family-friendly<br />

as possible for the 5,000 to<br />

6,000 people expected to show up for<br />

his weekly Saturday events.<br />

POLISHED PRODUCT Michigan City’s T.J. Jahnz is one<br />

of the founders of Voodoo Ride. So is Dale Earnhardt Jr.<br />

“We have a big advantage being in<br />

South Bend. We draw people from<br />

Michigan City to Plymouth. We have<br />

nearly 1 million people to draw from<br />

and that’s what it takes for small<br />

tracks to succeed.”<br />

At Illiana, a half-mile paved track<br />

along U.S. 30 at the east edge of<br />

Schererville, owner Mike Mikuly<br />

has made major investments since<br />

acquiring the track from longtime<br />

owner Harry Molenaar in 1998.<br />

“We have a great group of fans<br />

here,” says Mikuly, a driver who was<br />

track champion in 1992 and 1993.<br />

“We would like to see this group<br />

grow this year.”<br />

The track, which encompasses 60<br />

acres, was a Civil Defense airstrip<br />

during World War II. When the war<br />

ended, it became a dirt track and in<br />

1961, the track was paved. It was<br />

repaved in 1999.<br />

“I’ve put in new walls, new catch<br />

fencing, new lighting and new<br />

bleachers that can seat 7,000,” says<br />

Mikuly. “One thing led to another.”<br />

Mikuly has worked to make Illiana<br />

not only fan-friendly, but friendly to<br />

the residents of the nearby subdivisions<br />

that have slowly expanded<br />

toward the track. He has mandated<br />

that participants install mufflers on<br />

their cars to cut down on the noise<br />

and has kept his promise to end his<br />

Saturday night racing card<br />

by 10:30 p.m.<br />

“Years ago, racing would<br />

go on until 2 or 3 o’clock in<br />

the morning. You just can’t<br />

have that these days,” says<br />

Mikuly. “You have to respect<br />

your neighbors.”<br />

For some race fans,<br />

though, getting involved in<br />

the sport has meant a whole<br />

different kind of involvement.<br />

For Michigan City’s<br />

T.J. Jahnz, it has meant stepping<br />

into the world of sponsorship<br />

in both NASCAR and Indy Car.<br />

Jahnz is one of the founders of<br />

Voodoo Ride, an automotive appearance<br />

firm that supplies a variety of<br />

waxes and polishes to both the<br />

consumer and racing markets. A<br />

cofounder of the company is Dale<br />

Earnhardt Jr., one of the most popular<br />

drivers in NASCAR.<br />

“Initially, we had a marine product<br />

line that was developed here on the<br />

shores of Lake Michigan by our small<br />

family-owned company,” says Jahnz.<br />

“We got into racing by accident.”<br />

When the company developed an<br />

aerosol product that cleaned burned<br />

rubber and asphalt off the front of cars,<br />

NASCAR teams began using it, says<br />

Jahnz. “They were using it by the caseload<br />

and in 2003, we had just about all<br />

of the race teams using our product.”<br />

Jahnz says his company continued<br />

to refine the products and in 2006<br />

teamed up with Earnhardt to create<br />

an entirely new product line. This<br />

year, Voodoo Ride is the primary<br />

sponsor for two races for Earnhardt’s<br />

JR Motorsports, which also sponsors<br />

driver Danica Patrick.<br />

For now, consumers are only able<br />

to buy Voodoo Ride products along<br />

the East Coast and in the Southeast,<br />

but he says he hopes that will<br />

expand to the Midwest soon. n<br />

74 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Glimpse of the Future<br />

Mentoring outlines career options for middle-school girls.<br />

by ShaRi held<br />

When Jeni Elkins’s<br />

daughter, Olivia,<br />

showed an interest in<br />

becoming a cyber-forensic specialist,<br />

Elkins, who had worked<br />

in computer technology for<br />

years, reached out to the CEO<br />

of a cyber-forensics company to<br />

give Olivia insight into the profession.<br />

“That woman opened<br />

up my daughter’s world,” Elkins<br />

says.<br />

Elkins, who had developed a<br />

mentoring program at Valparaiso<br />

University, knew how powerful<br />

such programs could be,<br />

but seeing the transformation in her<br />

daughter inspired her to step up and<br />

create her own program.<br />

“I thought what if we brought it<br />

down to the middle-school level,<br />

when kids are still exploring and<br />

trying to determine what track they<br />

will follow,” she says. “And what if<br />

we gave them a chance to explore<br />

industries right in their own backyard.”<br />

She ran the idea by her friend,<br />

Cathie Dull, who also embraced it.<br />

In 2008 they founded Discoveries<br />

Unlimited Inc., a mentoring program<br />

for young girls interested in professions<br />

related to science, technology,<br />

engineering and math (STEM). The<br />

organization’s focus on professional<br />

development, as opposed to character<br />

development, sets it apart, as does<br />

the way the program is structured.<br />

“Most STEM programs I see are<br />

one week or one day or one month,”<br />

Elkins says. “They spark the flame but<br />

they don’t sustain it. Plus, we use an<br />

online and face-to-face combination,<br />

so an industry professional will spend<br />

one day a month with the child they<br />

are mentoring and the rest of the time<br />

they connect online. That allows busy<br />

professionals to make a difference<br />

with the schedules they have.”<br />

FINDING OUT ABOUT PHYSICS STEM mentor Susan<br />

Treble and her mentee Maggie Vail at a recent M&M<br />

event about physics, hosted by Valparaiso University.<br />

MeeTiNG The NeeDs OF<br />

sTuDeNTs AND busiNesses<br />

Dull recognized the program’s<br />

potential for spurring long-term economic<br />

development. In her former<br />

position at an international staffing<br />

company, she had heard “grumblings”<br />

from companies concerned<br />

they wouldn’t be able to find qualified<br />

workers to replace retiring baby<br />

boomers. “I thought this would be a<br />

great answer for our companies,” she<br />

says. “It gives them the opportunity<br />

to connect with these kids at a very<br />

young age, and it will help build a<br />

potential workforce rooted in STEM.”<br />

After much research, Elkins and<br />

Dull launched the pilot for Discoveries<br />

Unlimited in January 2010 with<br />

17 sixth-grade girls from two Valparaiso<br />

schools. “We wanted to keep<br />

it small so we could pay attention to<br />

how things were going to work – if<br />

it was going to roll out the way we<br />

had anticipated that it would,” Dull<br />

says. The second semester of 2010<br />

they opened the program to grades<br />

six through eight and expanded<br />

it to include other area schools<br />

and home-schooled children. This<br />

semester 27 girls from Valparaiso<br />

and the surrounding communities<br />

are enrolled.<br />

MAKiNG A DiFFereNCe<br />

Valparaiso-based Discoveries<br />

Unlimited has formed partnerships<br />

with STEM-related businesses<br />

as well as professional<br />

organizations and universities.<br />

Each month mentors and mentees<br />

(M&Ms) attend meetings<br />

hosted by the organization’s<br />

supporters.<br />

Recently, Golden Technologies,<br />

an information technology<br />

services company, gave<br />

the M&Ms hands-on experience<br />

in creating their own blog<br />

websites. “The partner companies<br />

show the girls the potential<br />

positions, jobs and careers<br />

that await them 10 or 15 years down<br />

the road,” Dull says. “That has been<br />

really motivating.”<br />

MOViNG FOrWArD<br />

Elkins delights in the fact that the<br />

girls are doing things they never<br />

thought they could do. “I can see<br />

their confidence levels rising as they<br />

explore different careers,” she says.<br />

In April, Discoveries Unlimited<br />

hosted its first fundraising event,<br />

bringing Dr. Sally Ride, the first<br />

American woman to fly in space, to<br />

Merrillville. She spoke to 3,400 kids<br />

and their families about how she<br />

became an astronaut and emphasized<br />

the importance of STEM education.<br />

Elkins and Dull hope it will<br />

be the first of many such events.<br />

Currently the organization is funded<br />

by corporate and private donations.<br />

The ultimate goal is to take Discoveries<br />

Unlimited nationwide, but<br />

there is a matter of that universal<br />

hurdle, otherwise known as funding,<br />

that has to be dealt with. Elkins<br />

is confident the organization will<br />

continue to grow.<br />

“We have to,” she says. “We don’t<br />

have a choice. It is our journey,<br />

and we are going to make this<br />

happen.” n<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 75


PrOFessiONAl ADViCe<br />

Service with a Smile<br />

Don’t assume good service will just happen; it takes training.<br />

So many exciting things are<br />

happening in <strong>Northwest</strong> <strong>Indiana</strong>,<br />

with new bike trails<br />

connecting our communities, the<br />

addition of sports arenas, pavilions<br />

and great parks, along with the many<br />

improvements happening along our<br />

lakeshore.<br />

Those organizations working to<br />

assure that we are considered a destination<br />

community should be supported<br />

and commended. But one<br />

question remains:<br />

Are we ready?<br />

We know we<br />

can build it, but<br />

will they come?<br />

And, when they<br />

get here, are we<br />

ready? How will<br />

those visitors be<br />

treated? Will they<br />

speak highly of<br />

their travels to<br />

Desila Rosetti<br />

<strong>Northwest</strong> <strong>Indiana</strong>?<br />

We hope<br />

so, but we need to prepare now to<br />

assure a favorable outcome.<br />

<strong>Northwest</strong> <strong>Indiana</strong> business<br />

owners need to prepare their workforce<br />

for high quality and exceptional<br />

service-oriented experiences<br />

for themselves and their customers.<br />

Do employees understand the<br />

expectations their organization has<br />

for them? When new employees<br />

are hired, many times we are told<br />

they do not receive an orientation or<br />

even a job description outlining their<br />

duties.<br />

Hiring is an investment and many<br />

employers know that finding and<br />

keeping good talent is a difficult<br />

task. Zappos, an online shoe company,<br />

is actually paying people to<br />

leave! Yes, to leave. They orient their<br />

employees over a four-week period.<br />

At the end on the first week, they<br />

offer anyone who cannot support<br />

the company values or who feels he<br />

or she will not fit in $1,000 to leave.<br />

And, yes, they get some takers.<br />

Consider the following three<br />

simple steps to help improve the<br />

service culture in <strong>Northwest</strong> <strong>Indiana</strong>.<br />

First, employees need to understand<br />

the expectations from both<br />

their employer and their customer.<br />

Service standards should be articulated<br />

in the same way that production<br />

standards are. As organizations<br />

prepare standards for production,<br />

such as parts per million, or for<br />

healthcare, such as infection rates,<br />

service standards should be measureable<br />

as well. Here’s an example:<br />

Customer Waiting. Show respect<br />

that everyone’s time is precious by<br />

being prompt.<br />

Second, measure your success<br />

rate. Measuring the success of your<br />

customer service standards seems<br />

like a difficult task for most of us. It<br />

doesn’t have to be. Here are some<br />

simple measures you can use related<br />

to customer reception: Welcome visitors<br />

within five seconds. Offer them<br />

a friendly greeting. As you do, smile<br />

and make eye contact, then introduce<br />

yourself. Finally, escort customer<br />

as needed.<br />

Although most of this measurement<br />

is done by observation, customer<br />

feedback in this area also<br />

supports the efforts you are making.<br />

Once expectations are clearly<br />

established, employees deserve to<br />

be trained. Most of us believe good<br />

manners are taught at home, but we<br />

have found this is not the norm. If<br />

you expect people to smile and to<br />

offer a friendly greeting, you must<br />

train them to assure it happens.<br />

We also support the use of competency<br />

testing to assure training<br />

has been effective and to be sure the<br />

employee understands the material.<br />

This is also useful in determining<br />

areas of remediation.<br />

Lastly, we encourage employers<br />

Most of us believe good manners are<br />

taught at home, but we have found this<br />

is not the norm. If you expect people to<br />

smile and to offer a friendly greeting, you<br />

must train them to assure it happens.<br />

to incorporate these standards of<br />

service into their performance evaluation<br />

systems. Employees then see<br />

the connection and employers have<br />

the opportunity to reward the behavior<br />

they expect. Employees need<br />

feedback on their performance:<br />

good and bad. It is the manager’s or<br />

owner’s responsibility to assure that<br />

areas of improvement are identified<br />

and plans for improvement are articulated.<br />

And don’t forget the follow<br />

through to achieve success.<br />

<strong>Northwest</strong> <strong>Indiana</strong> has many great<br />

attractions including shopping, restaurants<br />

and hotel accommodations.<br />

Let’s collaborate to be certain our<br />

service industry is ready for what is<br />

headed our way! n<br />

Desila Rosetti, president of Organizational<br />

Development Solutions Inc.<br />

in Westville, is a leader in the development<br />

of human capital including<br />

management training and professional<br />

development for individuals,<br />

teams and entire organizations.<br />

76 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


y Michael Puente<br />

There’s no doubt that Chicago<br />

is one of the great cities of<br />

the world. With its array of<br />

restaurants, wonderful parks and<br />

museums, expansive arts community<br />

and professional sports offerings,<br />

Chicago is the place to be – if<br />

you can afford it.<br />

With Illinois raising personal<br />

income taxes earlier this year, it’s<br />

become plenty more expensive to<br />

operate a business in the Land of<br />

Lincoln, whether that is in Chicago,<br />

Joliet or Aurora.<br />

That’s why <strong>Indiana</strong> is hoping a<br />

little Hoosier hospitality will lure<br />

some Illinois business across the<br />

state line to set up shop here.<br />

“<strong>Indiana</strong>’s business climate has<br />

been more favorable than our neighbors<br />

for quite some time, but Illinois’<br />

latest tax hike further accentuates<br />

the attractiveness of our state,” says<br />

Mitch Roob, <strong>Indiana</strong> secretary of<br />

commerce and chief executive officer<br />

of the <strong>Indiana</strong> Economic Development<br />

Corp.<br />

Roob recently announced a marketing<br />

blitz to attract Illinois businesses<br />

to <strong>Indiana</strong>. The corporation is<br />

joining forces for this initiative with<br />

the Portage-based <strong>Northwest</strong> <strong>Indiana</strong><br />

Forum, an organization whose<br />

aim is to market <strong>Northwest</strong> <strong>Indiana</strong><br />

to potential companies.<br />

“We’ve had discussions with<br />

numerous companies interested in<br />

moving to a lower-cost location,”<br />

Roob says. “We are hopeful that<br />

our partnership with the <strong>Northwest</strong><br />

<strong>Indiana</strong> Forum will continue to fill<br />

our pipeline with promising leads<br />

that will bring new opportunities to<br />

Hoosiers in <strong>Northwest</strong> <strong>Indiana</strong> and<br />

across the state.”<br />

The three-month, $250,000 marketing<br />

campaign includes, TV, radio and<br />

print ads, combined with billboards<br />

along the <strong>Indiana</strong> Toll Road and Inter-<br />

GREENER GRASS “<strong>Indiana</strong>’s business<br />

climate has been more favorable than<br />

our neighbors for quite some time,<br />

but Illinois’ latest tax hike further<br />

accentuates the attractiveness of<br />

our state,”says Mitch Roob, <strong>Indiana</strong><br />

secretary of commerce.<br />

state 80/94, major arteries between<br />

<strong>Northwest</strong> <strong>Indiana</strong> and Chicago.<br />

The billboards read: “Illinoyed by<br />

Higher Taxes?” or “Feeling Squeezed<br />

by Taxes?”<br />

In just a short time, the website,<br />

www.solutionindiana.com, which<br />

is part of the campaign, generated<br />

more than 3,000 unique visits.<br />

“<strong>Northwest</strong> <strong>Indiana</strong> communities<br />

are Chicago’s east suburbs, offering<br />

lower costs of doing business, affordable,<br />

high quality of living and a<br />

prime business location in the heart<br />

of the Midwest,” says Mark Maassel,<br />

president and chief executive officer<br />

of the <strong>Northwest</strong> <strong>Indiana</strong> Forum. “In<br />

cooperation with IEDC, we believe<br />

this campaign will educate and entice<br />

businesses with the opportunities<br />

right next door and show them that<br />

we are prepared to assist businesses<br />

in finding their new home.”<br />

In addition to the advertising<br />

campaign, the organizations will<br />

host events for Illinois businesses<br />

at tradeshows and sporting events<br />

in the <strong>Indiana</strong> and Illinois regions<br />

throughout the year.<br />

“Site selectors and business decision-makers<br />

look at a region before<br />

they even get to the community<br />

level. The more we collaborate, the<br />

eCONOMiC DeVelOPMeNT<br />

Welcoming Illinois <strong>Business</strong>es<br />

“Illinoyed” companies invited to take a look at <strong>Indiana</strong> locations.<br />

more the region receives attention<br />

helping us to accomplish our mission<br />

of attracting investment and<br />

jobs to <strong>Northwest</strong> <strong>Indiana</strong>,” says<br />

Tim Gropp, co-executive director,<br />

LaPorte Economic Development<br />

Alliance. In addition to the Forum,<br />

partners in this effort are from across<br />

the region, including Porter County<br />

Economic Development Alliance,<br />

LaPorte County Economic Development<br />

Alliance, Starke County Economic<br />

Development Foundation,<br />

Newton County Economic Development<br />

Corp., Town of Munster, Town<br />

of Schererville, City of Whiting and<br />

NIPSCO.<br />

The <strong>Indiana</strong> Economic Development<br />

Corp. provides this list of other<br />

factors that make <strong>Indiana</strong> an attractive<br />

place to locate a business:<br />

• <strong>Indiana</strong> ranks first in the Midwest<br />

in the Tax Foundation’s <strong>2011</strong><br />

<strong>Business</strong> Tax Climate Index (Oct.<br />

2010).<br />

• <strong>Indiana</strong> has the lowest business<br />

costs in the Midwest and is one of<br />

the top 10 lowest-cost locations in<br />

the U.S., according to Forbes (Oct.<br />

2010).<br />

• <strong>Indiana</strong> ranks fourth in the<br />

nation for its business tax and regulatory<br />

climate, according to the<br />

Enterprising States study by the U.S.<br />

Chamber of Commerce and National<br />

Chamber Foundation (May 2010).<br />

• <strong>Indiana</strong> ranks best in the Midwest<br />

in Area Development magazine’s<br />

Top States for Doing <strong>Business</strong><br />

study. (Oct. 2010).<br />

• <strong>Indiana</strong> is one of nine states<br />

that now have triple-A credit ratings<br />

from all three agencies (Standard<br />

& Poor’s, Fitch and Moody’s) due<br />

to the state’s financial management<br />

and budgeting practices, stable economic<br />

base, property tax reform and<br />

economic-development efforts to<br />

attract job creation and create economic<br />

diversification. n<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 77


CORPORATE GUARDIANS<br />

($10,000 and above annually)<br />

BizVoice <strong>Magazine</strong><br />

Dow AgroSciences<br />

<strong>Indiana</strong>polis <strong>Business</strong> Journal<br />

MediaSauce<br />

Northern <strong>Indiana</strong> LAKES <strong>Magazine</strong><br />

<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />

CORPORATE PROTECTORS<br />

($5,000 - $9,999 annually)<br />

Barnes & Thornburg<br />

<strong>Business</strong> People <strong>Magazine</strong><br />

Duke Energy<br />

Eli Lilly & Company Foundation<br />

Goelzer Investment Management<br />

NIPSCO<br />

South Bend Tribune<br />

Subaru of <strong>Indiana</strong>, Inc.<br />

Toyota Motor Mfg. <strong>Indiana</strong><br />

Vectren Corporation<br />

Working in communities, with<br />

businesses, organizations,<br />

agencies and individuals, The<br />

Nature Conservancy protects<br />

irreplaceable lands and<br />

waters worldwide.<br />

CORPORATE COUNCIL FOR THE ENVIRONMENT<br />

CORPORATE CONSERVATORS<br />

($2,500 - $4,999 annually)<br />

AIT Laboratories, Inc.<br />

AM General<br />

Cummins Inc.<br />

Enbridge Inc.<br />

Evansville <strong>Business</strong> Journal<br />

Evansville <strong>Business</strong> <strong>Magazine</strong><br />

Evansville Courier & Press<br />

<strong>Indiana</strong>polis Power & Light Co.<br />

ITT Educational Services<br />

Johnson Ventures, Inc.<br />

Marion Chronicle-Tribune<br />

The New Albany Tribune &<br />

The Evening News<br />

Old National Bank<br />

OneAmerica Financial Partners<br />

ProLiance Energy, LLC<br />

Rolls-Royce Corporation<br />

Samtec<br />

Taft Stettinius & Hollister LLP<br />

Wild Birds Unlimited<br />

F.A. Wilhelm Construction Co.<br />

The Corporate Council is a<br />

group of environmentally<br />

concerned corporate citizens<br />

who share The Nature Conservancy’s<br />

vision to save our natural heritage,<br />

here in <strong>Indiana</strong> and all over the world.<br />

www.nature.org/indiana<br />

HOOSIER PRAIRIE, LAKE COUNTY © CHRISTOPHER JORDAN<br />

CORPORATE ASSOCIATES<br />

($1,000 - $2,499 annually)<br />

Alcoa, Warrick Operations<br />

Baker & Daniels<br />

Coca-Cola Bottling Company<br />

DeFur Voran LLP<br />

Endangered Species Chocolate Co.<br />

FESCO – Fire Equipment Serv. Co.<br />

First Merchants Corporation<br />

Flanner and Buchanan<br />

The Herald-Press<br />

Heritage Financial Group<br />

Hoosier Energy Rural<br />

Electric Cooperative<br />

Ice Miller LLP<br />

Lake City Bank<br />

Mead Johnson Nutrition<br />

Muncie Power Products<br />

NiSource<br />

Peine Engineering Company<br />

PIP Printing of Columbus &<br />

Bloomington<br />

Raytheon Company<br />

Snell Real Estate Evaluation Co.<br />

To learn more about our<br />

Corporate Council, contact<br />

Chuck Adams at<br />

(812) 325-7103 or<br />

cadams@tnc.org.


Summer of Arts<br />

Music and visual arts on the bill across the region.<br />

by John cain<br />

The <strong>Northwest</strong> <strong>Indiana</strong> Symphony<br />

Orchestra and Music<br />

Director Kirk Muspratt have<br />

announced the <strong>2011</strong> South Shore<br />

Summer Music Festival. The twoweek<br />

festival begins July 15 in Hammond<br />

and concludes on July 30 in<br />

Crown Point. Free concerts by the<br />

<strong>Northwest</strong> <strong>Indiana</strong> Symphony will<br />

be performed in six <strong>Northwest</strong><br />

<strong>Indiana</strong> communities. The public is<br />

invited to come early, bring lawn<br />

chairs and blankets and relax and<br />

enjoy the music.<br />

“We are proud to be a part of everyone’s<br />

summer here along the South<br />

Shore, playing audience favorite<br />

music in beautiful, peaceful settings<br />

all while building a sense of community<br />

and fellowship with our neighbors<br />

around the region,” says Maestro<br />

Kirk Muspratt, creator of the music<br />

festival. “Summer is just not summer<br />

without these concerts. Come share<br />

with us the enjoyment and experience<br />

of being with your loved ones<br />

and neighbors under the stars.”<br />

The concerts will have something<br />

for everyone, with the orchestra featuring<br />

light classical and patriotic<br />

music, as well as music from Broadway<br />

musicals and movies. The festival<br />

will be presented at Wolf Lake,<br />

Hammond, July 15; Redar Park,<br />

Schererville, July 16; Centennial Park,<br />

Munster, July 22; the 137th Avenue<br />

Park, Cedar Lake, July 23; Central<br />

Park, Griffith, July 29; and St. Anthony<br />

Hospital, Crown Point, July 30.<br />

Elkhart Jazz Festival—Since<br />

1988, jazz legends and jazz fans have<br />

come together each summer for a<br />

memorable weekend at the Elkhart<br />

Jazz Festival. Combining warm, intimate,<br />

small-town hospitality with<br />

the excitement of big-city jazz, the<br />

festival has become an internationally<br />

acclaimed event.<br />

The festival returns this summer<br />

SOUTH SHORE SUMMER MUSIC FESTIVAL Bring lawn chairs and enjoy<br />

Music Director Kirk Muspratt and the <strong>Northwest</strong> <strong>Indiana</strong> Symphony Orchestra.<br />

for three exciting days of jazz,<br />

June 24 to 26, in six downtown<br />

venues, including the magnificently<br />

renovated Lerner Theatre. Spanning<br />

almost every jazz genre, more<br />

than 100 world-class jazz entertainers<br />

have been invited, including<br />

favorites such as Joan Collaso,<br />

Dave Bennett, Bucky Pizzarelli and<br />

Tim Cunningham. This year, Ariel<br />

Pocock, Alfonso Ponticelli, Swing<br />

Gitan and Sabertooth will be some<br />

of the new performers to appear at<br />

this legendary event. 574/295-8701.<br />

Art Beat—This is a free, downtown<br />

South Bend stroll along the<br />

streets and sidewalks featuring the<br />

work of local visual, performing and<br />

culinary artists. The event showcases<br />

artists and arts organizations in South<br />

Bend and surrounding communities<br />

and creates awareness of the role<br />

that downtown organizations and<br />

businesses play in the promotion<br />

and success of the artists.<br />

In <strong>2011</strong>, this popular celebration<br />

of local arts and artists will take<br />

place on Saturday, Aug. 27, from<br />

ArTs<br />

11 a.m. until 6 p.m. Artists living in St.<br />

Joseph, Elkhart, LaPorte, Marshall or<br />

Starke counties in <strong>Indiana</strong> or in Berrien<br />

or Cass counties in Michigan can apply<br />

at artbeatsouthbend.org. The deadline<br />

for early registration is June 10, <strong>2011</strong>;<br />

the final deadline is June 24. For more<br />

information, call 574/282-1110.<br />

Lubeznik Center for the Arts—<br />

June’s exhibits at the Lubeznik<br />

Center for the Arts in Michigan City<br />

include “Woman as Artist, Woman<br />

as Muse,” featuring posters from the<br />

Belle Époque, 1890-1910; “Vintage<br />

Vogue: Cover Art” from the center’s<br />

permanent collection; and “Tommy:<br />

The Material Girl,” featuring fiber<br />

art. <strong>Indiana</strong>polis jazz pianist Monika<br />

Herzig performs Sunday, June 12,<br />

at 7 p.m., with works by female<br />

composers. Visit the website www.<br />

lubeznikcenter.org for tickets. n<br />

Find out more about area arts<br />

activities and events by watching<br />

John Cain on Lakeshore Public<br />

Television’s “Eye on the Arts,” every<br />

Thursday evening at 9 p.m. on<br />

“Lakeshore News Tonight.”<br />

SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 79


VieWPOiNT<br />

Buy American<br />

And while you’re at it, Buy <strong>Northwest</strong> <strong>Indiana</strong>.<br />

The recent Great Recession has<br />

revealed the strong impact<br />

the global economy has on<br />

the United States, and more specifically<br />

our region’s economy. Within<br />

the past five years, many companies<br />

within the office-products industry<br />

have increased their private-label<br />

brand items that are primarily manufactured<br />

outside the United States.<br />

National chains<br />

such as Staples,<br />

Office Max,<br />

Office Depot and<br />

Quill continue to<br />

add these items<br />

manufactured<br />

abroad, with their<br />

name branded on<br />

the item or box.<br />

Using price as the<br />

key advantage,<br />

Brian McShane they sustain their<br />

reputation as the<br />

low-cost leaders in the industry. However,<br />

this practice has had a major<br />

influence on companies maintaining<br />

manufacturing in the United States.<br />

<strong>Business</strong> owners, executives and<br />

managers need to become more<br />

informed and aware of how purchasing<br />

from companies such as<br />

these impacts our local and national<br />

economy. My examples here focus<br />

on office products because that’s the<br />

business I know best, but the principle<br />

holds true across many industries.<br />

Office-supply purchases typically<br />

represent a mere fraction (on average<br />

1 to 2 percent) of the organization’s<br />

expenditures. But the time<br />

it takes to pick a product, shop for<br />

price comparisons and place the<br />

order can represent a good portion<br />

of the overall cost. Ultimately, your<br />

bottom line will not be that adversely<br />

affected by saving time and procuring<br />

your products from a consistent<br />

business that offers more Americanmade<br />

products than competitors do.<br />

Many products such as binders,<br />

binder clips, paperclips, staples,<br />

chairs, files and desks contain a<br />

component of the major industry of<br />

<strong>Northwest</strong> <strong>Indiana</strong>: steel. Numerous<br />

jobs and ancillary businesses<br />

are dependent on the success of our<br />

steel mills. Now some could specu-<br />

late about how much buying paperclips<br />

and ring binders can actually<br />

influence our local steel mills. But,<br />

there are more than 6,000 businesses<br />

and organizations in <strong>Northwest</strong><br />

<strong>Indiana</strong> that consume office products,<br />

not including home offices. If<br />

these businesses buy their products<br />

from national chains, based on price<br />

alone, they are more likely to be supporting<br />

another nation’s economy.<br />

On this larger scale, it is easier to see<br />

that this practice can have a negative<br />

impact on our neighbors, community<br />

and region.<br />

In 2009, our company launched<br />

a “Buy Local and Give Local” campaign.<br />

This program shines a spotlight<br />

on the charitable organizations<br />

that have a positive effect on the<br />

members of our community. We<br />

highlight one or two of these organizations<br />

a month. Throughout the<br />

chosen month we work with each<br />

group to hand out literature explaining<br />

the group’s mission, promote<br />

upcoming events through our website<br />

and make a contribution to<br />

emphasize the organization’s impor-<br />

tance to the area. We can make a<br />

difference in the lives of the people<br />

who live and work in <strong>Northwest</strong><br />

<strong>Indiana</strong>. Studies have proven that<br />

money spent with a local company<br />

will circulate seven times more than<br />

purchases made with a national<br />

chain. A local company is more<br />

likely to spend on operations and<br />

profits with local entities and labor.<br />

If businesses buy their products from<br />

national chains, based on price alone,<br />

they are more likely to be supporting<br />

another nation’s economy.<br />

In addition, we have recently<br />

implemented a “Made in the U.S.A.”<br />

initiative to create awareness that<br />

alternatives do exist for those who<br />

are trying to buy more Americanmade<br />

office products. We belong to<br />

the largest independent office-product<br />

buying group, and have leveraged<br />

buying power so the prices<br />

on these products can be very competitive.<br />

The decisions we make<br />

directly affect our local and national<br />

economy. Knowledge is power, so<br />

the more informed the decisionmakers<br />

of office products become,<br />

the greater the chances of bringing<br />

about a change for the better. We<br />

understand that it is not feasible to<br />

expect an office to completely run<br />

on American-made products; however<br />

if more attention can be placed<br />

on buying local and buying American<br />

with each purchase, then consumers<br />

can lend a proactive hand to<br />

making a positive change. n<br />

Brian McShane is president and<br />

CEO of McShane’s Inc. He has 35<br />

years experience in office-products<br />

industry.<br />

80 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>


Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

FRANCISCAN ST. MARGARET<br />

HEALTH-Hammond<br />

Cardiac<br />

• Best in Region* and Only Recipient of the<br />

HealthGrades Cardiac Care Excellence<br />

Award in <strong>2011</strong><br />

• Only Best in Region* and Only Recipient of<br />

the HealthGrades Cardiac Surgery Excellence<br />

Award for 2 Years in a Row (2010-<strong>2011</strong>)<br />

• Ranked Among the Top 10% in the Nation for<br />

Overall Cardiac Services in <strong>2011</strong><br />

• Ranked Among the Top 10% in the Nation<br />

for Cardiac Surgery for 2 Years in a Row<br />

(2010-<strong>2011</strong>)<br />

• Ranked Among the Top 10 in IN for Overall<br />

Cardiac Services for 3 Years in a Row<br />

(2009-<strong>2011</strong>)<br />

• Ranked Among the Top 5 in IN for Cardiac<br />

Surgery for 2 Years in a Row (2010-<strong>2011</strong>)<br />

• Ranked Among the Top 5 in IN for<br />

Cardiology Services in <strong>2011</strong><br />

• Five-Star Rated for Treatment of<br />

Heart Attack in <strong>2011</strong><br />

• Five-Star Rated for Treatment of Heart<br />

Failure for 4 Years in a Row (2008-<strong>2011</strong>)<br />

Pulmonary<br />

• Recipient of the HealthGrades<br />

Pulmonary Care Excellence Award<br />

for 3 Years in a Row (2009-<strong>2011</strong>)<br />

• Ranked Among the Top 10% in the<br />

Nation for Overall Pulmonary Services<br />

for 3 Years in a Row (2009-<strong>2011</strong>)<br />

• Ranked Among the Top 10 in IN for Overall<br />

Pulmonary Services for 3 Years in a Row<br />

(2009-<strong>2011</strong>)<br />

Women’s Health<br />

• Recipient of the HealthGrades Women’s<br />

Health Excellence Award for 2 Years in<br />

a Row (2009/2010-2010/<strong>2011</strong>)<br />

• Ranked Among the Top 5% in the Nation<br />

for Women’s Health for 2 Years in a Row<br />

(2009/2010-2010/<strong>2011</strong>)<br />

FRANCISCAN<br />

ST. MARGARET HEALTH-<br />

Dyer<br />

Cardiac<br />

• Ranked Among the Top 10 in IN<br />

for Overall Cardiac Services in <strong>2011</strong><br />

• Ranked Among the Top 10 in IN for<br />

Cardiology Services for 5 Years in a Row<br />

(2007-<strong>2011</strong>)<br />

• Five-Star Rated for Treatment of Heart<br />

Failure for 5 Years in a Row (2007-<strong>2011</strong>)<br />

* Gary, IN division as defined by the<br />

federal government’s Office of<br />

Management and Budget<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

Orthopedic<br />

• Ranked Among the Top 10<br />

in IN for Spine Surgery in <strong>2011</strong><br />

• Five-Star Rated for Back and Neck<br />

Surgery (except Spinal Fusion) in <strong>2011</strong><br />

Pulmonary<br />

• Recipient of the HealthGrades Pulmonary<br />

Care Excellence Award for 2 Years in a<br />

Row (2009-2010)<br />

• Ranked Among the Top 10% in the Nation<br />

for Overall Pulmonary Services for 2 Years<br />

in a Row (2009-2010)<br />

FRANCISCAN ST. ANTHONY<br />

HEALTH-Crown Point<br />

Orthopedic<br />

• Five-Star Rated for Hip Fracture Repair<br />

for 4 Years in a Row (2008-<strong>2011</strong>)<br />

• Ranked Among the Top 5 in IN for Overall<br />

Orthopedic Services in 2010<br />

Gastrointestinal<br />

• Ranked Among the Top 10 in IN for GI<br />

Services for 3 Years in a Row (2009-<strong>2011</strong>)<br />

• Ranked Among the Top 10 in IN for GI<br />

Surgery for 3 Years in a Row (2009-<strong>2011</strong>)<br />

• Five-Star Rated for GI Surgery for 3 Years<br />

in a Row (2009-<strong>2011</strong>)<br />

• Five-Star Rated for Treatment of<br />

Bowel Obstruction for 2 Years in a Row<br />

(2010-<strong>2011</strong>)<br />

• Five-Star Rated for Cholecystectomy<br />

for 3 Years in a Row (2009-<strong>2011</strong>)<br />

Stroke<br />

• Five Star Rated for Treatment of Stroke<br />

for 8 Years in a Row (2003-2010)<br />

Our commitment continues<br />

Ranked Among<br />

the Nation’s<br />

Finest<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond<br />

FRANCISCAN ST. ANTHONY<br />

HEALTH-Michigan City<br />

Critical Care<br />

• Ranked Among the Top 10 in IN for<br />

Critical Care in <strong>2011</strong><br />

• Five-Star Rated for Treatment of<br />

Respiratory Failure in <strong>2011</strong><br />

Gastrointestinal Services<br />

• Recipient of the 2010 HealthGrades<br />

Gastrointestinal Surgery Excellence Award<br />

• Ranked Among the Top 10% in the Nation<br />

for GI Surgery in 2010<br />

• Ranked Among the Top 10 in IN for<br />

GI Services in 2010<br />

• Ranked Among the Top 5 in IN<br />

for GI Surgery in 2010<br />

• Five-Star Rated for GI Surgery in 2010<br />

• Five-Star Rated for Cholecystectomy in 2010<br />

Franciscan<br />

St. Margaret Health-<br />

Hammond and Dyer<br />

Franciscan<br />

St. Anthony<br />

Health-Michigan City<br />

FRANCISCAN PHYSICIANS<br />

HOSPITAL- Munster<br />

Cardiac<br />

• Five-Star Rated for Treatment of<br />

Heart Failure for 3 Years in a Row<br />

(2009-<strong>2011</strong>)<br />

Pulmonary<br />

• Five-Star Rated for Treatment of<br />

Chronic Obstructive Pulmonary Disease<br />

in <strong>2011</strong><br />

• Five-Star Rated for Treatment of<br />

Pneumonia in 2010

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