Spring 2011 - Northwest Indiana Business Quarterly Magazine
Spring 2011 - Northwest Indiana Business Quarterly Magazine
Spring 2011 - Northwest Indiana Business Quarterly Magazine
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<strong>Northwest</strong> <strong>Indiana</strong>’s Leading <strong>Business</strong> <strong>Magazine</strong> Since 1991<br />
Eco-Friendly Golfing n Revitalized Refinery n <strong>Business</strong> en español n Focus: Small <strong>Business</strong><br />
Serving Greater <strong>Northwest</strong> <strong>Indiana</strong><br />
and Surrounding Counties<br />
<strong>Spring</strong>–Summer <strong>2011</strong><br />
BEST COMMERCIAL<br />
ARCHITECTURAL<br />
DESIGN COMPANY<br />
Design Organization Inc.,<br />
Valparaiso (pictured:<br />
Spero Valavanis).
Local and Loyal… Your Community Bank<br />
Recognize us?<br />
Meet the members of the Peoples Bank executive team who are committed to taking care of your personal and<br />
business financial needs. You may recognize a face or two from having seen us in your neighborhood, in the park,<br />
or at the grocery store…because we live and work here.<br />
We have a stake in the well-being of this region, and we believe strongly in the value of relationships. It’s important<br />
that we get to know you so that we’re here for you as your needs continue to grow and change. Putting you first<br />
is what we’re all about, and we’re proud to carry on a tradition that began 100 years ago.<br />
Now that you’ve met us, we hope the next time you have a question about any of our full range of products and<br />
services, you’ll know who to call. You can reach us at 219-836-4400 or visit us at www.ibankpeoples.com.<br />
The Peoples Bank executive team that serves you, standing: Ben Bochnowski, Vice President, Strategic Initiatives; Terry Quinn, Senior Vice<br />
President, Chief Wealth Management Officer; Todd Scheub, Senior Vice President, Chief Lending Officer; Betsy Kasenga, Vice President,<br />
Human Resource Manager; Leane English Cerven, Vice President, General Counsel, Corporate Secretary; Tanya Buerger, Senior Vice<br />
President, Chief Operating Officer; Marilyn Furticella, Vice President, Marketing. Seated: Joel Gorelick, President and Chief Administrative<br />
Officer; Carla Houck, Vice President, Retail Banking Group; David Bochnowski, Chairman and Chief Executive Officer; Bob Lowry,<br />
Senior Vice President, Chief Financial Officer; John Diederich, Executive Vice President; Stacy Januszewski, Senior Vice President, Risk<br />
Management Group.<br />
personal banking > commercial banking > wealth management<br />
Member FDIC
•<br />
•<br />
•<br />
•
p14<br />
p28<br />
Spero Valavanis of Design Organization,<br />
one of the Best of <strong>Northwest</strong> <strong>Indiana</strong>,<br />
at the new IBEW building in Merrillville.<br />
Sand Creek Country Club in Chesterton is designated<br />
as a Certified Audubon Cooperative Sanctuary.<br />
2 NORTHWEST INDIANA BUSINESS QUARTERLY<br />
<strong>Northwest</strong> <strong>Indiana</strong><br />
<strong>Business</strong> <strong>Quarterly</strong><br />
<strong>Spring</strong>–Summer <strong>2011</strong><br />
table of<br />
contents<br />
Publisher’s NOTe<br />
5 Small-<strong>Business</strong> Success<br />
and Lots of Great History<br />
NOTeWOrThY NeWs biTs FrOM...<br />
6 Around the Region<br />
COver sTOrY<br />
14 Best of <strong>Northwest</strong> <strong>Indiana</strong><br />
Our readers pick their favorites in products,<br />
businesses, services and lifestyle.<br />
eNvirONMeNT<br />
28 Eco-Friendly Golfing<br />
<strong>Northwest</strong> <strong>Indiana</strong> courses maintained<br />
with the planet in mind.<br />
eMPlOYee beNeFiTs<br />
31 The Wellness Connection<br />
Companies seek ways to keep employees healthy.<br />
sPeCial NeWs rePOrT uPdaTe<br />
34 Big, Slick Project<br />
BP’s Whiting refinery in the midst<br />
of $3.8 billion modernization.<br />
diversiTY<br />
38 <strong>Business</strong> en español<br />
Minority-owned businesses help drive the economy.<br />
exeCuTive healTh & FiTNess<br />
45 Finding Time for Fitness<br />
Commit to exercise for a more productive workday.<br />
48 Striking Back at Stroke<br />
Full recovery is possible, but few<br />
arrive at the hospital in time.<br />
Cover photo by Shawn Spence.
p38<br />
p52<br />
p70<br />
Brothers Jesus “Jesse” and Jaime Martinez<br />
and sister Olga are part of the family tortilla<br />
business, O.M. Distributors.<br />
Andrew Fox loved the railroad as a kid,<br />
and now oversees freight along the South Shore.<br />
Indy 500 racer “Basement Bessie” was<br />
built in Hammond in 1950 (in a basement).<br />
leadershiP PrOFile<br />
52 Andrew Fox<br />
Great opportunities for freight<br />
along the South Shore tracks.<br />
FOCus: sMall busiNess<br />
58 The Science of People<br />
Engaging employees is the secret to moving forward.<br />
60 Employee Benefits & Startups<br />
Decide whether to offer benefits, and who can help.<br />
62 Access to Credit<br />
<strong>Business</strong> plan and adequate<br />
funding are keys to success.<br />
64 An Intellectual Property Primer<br />
Protect your IP and be sure you’re<br />
respecting the IP of others.<br />
66 Social Media for <strong>Business</strong><br />
It’s no longer a question of “why,” but “how.”<br />
sPOrTs<br />
70 High-Speed Impact<br />
<strong>Indiana</strong>polis Motor Speedway celebrates<br />
100th anniversary of the Indy 500.<br />
74 Back to the Track<br />
This summer the racing’s on at two local tracks.<br />
MakiNg a diFFereNCe<br />
75 Glimpse of the Future<br />
Mentoring outlines career options for middle-school girls.<br />
PrOFessiONal adviCe<br />
76 Service with a Smile<br />
Don’t assume good service will just happen.<br />
eCONOMiC develOPMeNT<br />
77 Welcoming Illinois <strong>Business</strong>es<br />
“Illinoyed” companies invited<br />
to take a look at <strong>Indiana</strong> locations.<br />
arTs<br />
79 Summer of Arts<br />
Music and visual arts on the bill across the region.<br />
vieWPOiNT<br />
80 Buy American<br />
And while you’re at it, Buy <strong>Northwest</strong> <strong>Indiana</strong>.
<strong>Spring</strong>–Summer <strong>2011</strong><br />
<strong>Indiana</strong>polis Office<br />
Publisher / Advertising & Marketing<br />
GLEE RENICK-may<br />
Michigan City Office<br />
Editor<br />
RICK RIChaRds<br />
Contributing Editor<br />
stEvE KaELbLE<br />
Administrative Assistant<br />
REbECCa L. IsaaCs<br />
Editorial Assistant/Research<br />
dENIsE busChmaNN<br />
Art Director<br />
aNdREW RObERts<br />
Creative Director<br />
vICKy ROCKWELL<br />
Photographer<br />
shaWN spENCE<br />
Contributing Writers<br />
John Cain • Karen imgrund deaK • Paul<br />
Freeman • Willis h. glaros • shari held<br />
• BoB Kronemyer • Kathy mCKimmie •<br />
Brian mCshane • miChael Puente • desila<br />
rosetti • Kathy siPPle • theresa Valade<br />
Editorial Advisory Committee<br />
John daVies • BarBara grimsguard • eriK<br />
hromadKa • Keith KirKPatriCK • Karen<br />
lauerman • Joshua lyBolt • BruCe n.<br />
maClean • Janis moran • desila rosetti<br />
eriKa sCheeringa • eriC serVaas • linda<br />
WOLOshaNsKy<br />
Circulation<br />
REbECCa L. IsaaCs<br />
New Media Intern<br />
JaNICE L. dIxON<br />
Tech Support<br />
KIt maLONE<br />
e-mail<br />
businessnews@nwibq.com<br />
Web<br />
www.nwibq.com<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> is owned and<br />
published by may Communications group, LLC,<br />
glee Renick-may, president and CEO.<br />
© Copyright <strong>2011</strong>. All rights reserved.<br />
Reproduction without permission is prohibited.<br />
Two-year quarterly subscription rate is $19.95.<br />
Single magazine price is $3.50. Requests for<br />
additional magazines will be billed shipping charges.<br />
Total circulation: 11,000. Send payment with<br />
your name, company address and contact information to:<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
9801 Fall Creek Rd. #247, <strong>Indiana</strong>polis, IN 46256-4802<br />
memBer<br />
It is a fact indeed that women-<br />
and minority-owned businesses<br />
are on the increase and are<br />
helping the state recover from the<br />
recession. According to the Small<br />
<strong>Business</strong> Administration’s Office<br />
of Advocacy, there were 484,134<br />
small businesses in the state in 2008.<br />
Together, they made up 97.4 percent<br />
of the state’s employers, and<br />
accounted for 48.2 percent of private-sector<br />
jobs.<br />
In this issue, writer Michael Puente<br />
has profiled a few successful minority<br />
small-business entrepreneurs,<br />
who share their story in the article<br />
titled “<strong>Business</strong> en español.”<br />
Our “Small <strong>Business</strong> Focus”<br />
addresses just a few key issues facing<br />
today’s small-business owners. Contributors<br />
in this section offer their<br />
best advice in such matters as protecting<br />
your intellectual property,<br />
growing your business through<br />
social media, how to keep quality<br />
employees, accessing capital and<br />
offering or not, employee benefits.<br />
Our CEO/leader profile this<br />
quarter is Andrew Fox, president<br />
Publisher’s NOTe<br />
Small-<strong>Business</strong> Success<br />
and Lots of Great History<br />
of South Shore<br />
Freight, who<br />
shares his passion<br />
for the transportation<br />
freight<br />
business. We also<br />
include a special<br />
report update<br />
on BP Whiting’s<br />
$3.8 billion<br />
modernization<br />
Glee Renick-May<br />
project and its positive<br />
impact on <strong>Northwest</strong> <strong>Indiana</strong>’s<br />
economy.<br />
If you are an auto-racing enthusiast,<br />
you’ll want to read about <strong>Northwest</strong><br />
<strong>Indiana</strong>’s racing connections<br />
to the <strong>Indiana</strong>polis Motor Speedway.<br />
The Indy 500 celebrates its<br />
100th anniversary this month, where<br />
racing memories are made.<br />
We also make memories with each<br />
issue of the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />
<strong>Quarterly</strong>. We are not celebrating<br />
a century just yet…. but we are<br />
marking our 20th anniversary this<br />
year. Thanks for being a part of our<br />
history! Enjoy our latest issue. n<br />
—Glee Renick-May<br />
CONNECT WITH US<br />
CheCk out our new site!<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 5
NOTeWOrThY NeWs biTs FrOM...<br />
Around the Region<br />
A<br />
lot has happened in <strong>Northwest</strong><br />
<strong>Indiana</strong> in the past<br />
three months—here is a bit<br />
of what has transpired in the region.<br />
ACCOuNTiNG<br />
McMahon & Associates, a certified<br />
public accounting firm in Munster,<br />
has passed a peer review on its<br />
accounting and auditing practice.<br />
bANKiNG/iNVesTiNG<br />
Michele Banes has been named<br />
assistant vice president of client relationship<br />
at MutualBank in South<br />
Bend. … Jill Hasiak, vice president<br />
of cash management at Citizens<br />
Financial Bank in Munster,<br />
has been elected chairwoman of the<br />
Munster Plan Commission. … Bob<br />
Schell has been named manager for<br />
the IU Credit Union’s South Bend<br />
branch. … Ryan Woodruff has been<br />
named area manager of the retail<br />
network for St. Joseph County by<br />
MutualBank. … Heather Leer has<br />
been promoted to financial center<br />
manager of the Granger branch of<br />
MutualBank. … Mindy Beier has<br />
joined 1st Source Asset Advisors<br />
in Valparaiso. She will offer clients<br />
guidance on investments and retirement<br />
planning. … Centier Bank<br />
of Merrillville has been named one<br />
of the Best Places to Work in <strong>Indiana</strong><br />
by the <strong>Indiana</strong> Chamber of<br />
Commerce. … Rob Romano has<br />
been named vice president and<br />
investment officer with 1st Source<br />
Corp. Investment Advisors in<br />
South Bend. … Denise Myers has<br />
joined 1st Source Bank as a private<br />
banker assisting clients one-on-one.<br />
… Ryan Fenstermaker has been<br />
named assistant vice president at<br />
1st Source Bank in South Bend.<br />
… Shelley Mulconrey has joined<br />
Horizon Bank in Michigan City as<br />
a trust officer responsible for estate,<br />
investment, retirement and financial<br />
planning. … J. Daniel Magura<br />
has joined Peoples Bank as vice<br />
president and commercial loan officer.<br />
He has more than 15 years of<br />
experience in the financial services<br />
industry.<br />
CONsTruCTiON<br />
Korellis Roofing Inc. has been<br />
honored with the <strong>2011</strong> Firestone<br />
Master Contractor Award and the<br />
Inner Circle Quality Award from<br />
Firestone Building Products Co.<br />
… Troy A. Madlem has received<br />
his structural engineering license<br />
in Nebraska. He is affiliated with<br />
Frost Engineering & Consulting<br />
in Granger. … Benjamin Baker<br />
has joined Abonmarche, an engineering,<br />
architecture, land surveying,<br />
marina consultant, landscape<br />
architecture and community planning<br />
company in South Bend as a<br />
licensed landscape architect. …<br />
Sarah Murray has joined Abonmarche<br />
in South Bend as a marketing<br />
and information specialist.<br />
… Jim Freeman has joined the<br />
South Bend office of Abonmarche<br />
Jill Hasiak Mario Munguia<br />
as survey crew chief. … Jennifer<br />
Jacobs has been promoted to marketing<br />
and information specialist in<br />
the <strong>Business</strong> Development Group<br />
of Abonmarche in South Bend. …<br />
Stephen Manner has joined Frost<br />
Engineering and Consulting in<br />
Granger as a project engineer. …<br />
Mario Munguia has been named<br />
vice president of operations for The<br />
American Group of Constructors<br />
in Hammond. Most recently he was<br />
operations manager for the company.<br />
eCONOMiC DeVelOPMeNT<br />
Bert Cook has been named<br />
executive director of Portage Economic<br />
Development Corp. Cook,<br />
a Portage native, was most recently<br />
retention and expansion coordinator<br />
for the LaPorte County Economic<br />
Development Alliance.<br />
eDuCATiON<br />
The Mendoza College of <strong>Business</strong><br />
at the University of Notre Dame<br />
has received a top national ranking<br />
for the second year in a row from<br />
6 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Gary Wheeland<br />
Bloomberg <strong>Business</strong>Week. Notre<br />
Dame was ranked No. 1 for “Best<br />
Undergraduate <strong>Business</strong> School”. …<br />
Two Lake County schools were beneficiaries<br />
of Chrysler’s Drive for the<br />
Kids through Bosak Auto Group.<br />
Bosak helped raise $1,430 for St.<br />
Michael’s School in Schererville<br />
and $620 for Pathway Christian<br />
School in Crown Point. … Purdue<br />
North Central in Westville has<br />
appointed Paul M. McGuinness as<br />
vice chancellor for enrollment management<br />
and student services. … St.<br />
Mary’s College in South Bend has<br />
received a $10 million contribution<br />
to renovate its Science Hall. $9 million<br />
was from Mary Ann and Clayton<br />
Mathile, who owned Iams Co.,<br />
a pet food company, from 1982 to<br />
1999, and $1 million was from their<br />
daughter, Jennifer Mathile Prikkel,<br />
a 1995 St. Mary’s graduate and<br />
a member of the college’s board of<br />
trustees.<br />
eNVirONMeNT<br />
Legacy Environmental Services<br />
Inc. of Merrillville has been chosen<br />
to lead the not-for-profit agency<br />
Wisconsin Clean Cities-Southeast<br />
Area. Legacy also oversees South<br />
Shore Clean Cities in <strong>Northwest</strong><br />
<strong>Indiana</strong>. … Republic Services<br />
Newton County Landfill has been<br />
recognized by the U.S. Environmental<br />
Protection Agency Landfill<br />
Methane Outreach Program. The<br />
landfill’s methane gas-to-energy<br />
effort was named Project of the Year<br />
for 2010.<br />
GAMiNG<br />
Horseshoe Casino in Hammond<br />
has been named one of the Best<br />
What if a bank<br />
got better, not<br />
just bigger?<br />
Your success is your first priority, so<br />
we make it ours, too. Our business<br />
banking experts take the time to<br />
get to know your business, industry,<br />
challenges and opportunities, then<br />
tailor smart solutions just for you. Visit<br />
us online or come in today. Let us<br />
help you stay on the path to success.<br />
That’s SUCCESS for you.<br />
bankatfirst.com/<strong>Business</strong>Center<br />
Places to Work in <strong>Indiana</strong> by the<br />
<strong>Indiana</strong> Chamber of Commerce.<br />
heAlTh CAre<br />
<strong>Indiana</strong> University Health<br />
LaPorte Hospital has received the<br />
Quality Respiratory Care Recognition.<br />
About 700 hospitals, about<br />
15 percent nationwide, receive the<br />
award. … The University of Notre<br />
Personal <strong>Business</strong> Wealth*<br />
*The services offered by First Financial Wealth Management, a division of First Financial Bank, N.A. are:<br />
NoT deposits NoT Insured by FdIC or any other government agency<br />
NoT GuArANTeed by the bank Subject to risk and may lose value<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 7
NOTeWOrThY NeWs biTs<br />
Ann Higley<br />
Dame and <strong>Indiana</strong> University<br />
School of Medicine-South Bend<br />
have announced a joint cancer<br />
research center. The 55,000-squarefoot<br />
center will be known as Harper<br />
Hall and is named after Mike Harper,<br />
the retired chairman and CEO of<br />
ConAgra Foods. He grew up in<br />
South Bend and donated $10 million<br />
to Notre Dame to support the<br />
center. … Ann Rathburn-Lacopo<br />
has been named chief development<br />
officer for St. Joseph Regional<br />
Medical Center in Mishawaka.<br />
… Franciscan Alliance and the<br />
Hammond Clinic have formed a<br />
partnership creating a network of<br />
1,250 physicians. Franciscan Alliance<br />
operates four hospitals in the<br />
region and the Hammond Clinic<br />
has two locations in the region. …<br />
Ann Higley has been named clerical<br />
supervisor for <strong>Indiana</strong> University<br />
Health LaPorte Physicians. …<br />
Family doctor Gary Wheeland has<br />
joined <strong>Indiana</strong> University Health<br />
LaPorte Physicians and is accepting<br />
patients at 500 Legacy Plaza<br />
West. He specializes in prevention,<br />
treatment and management of acute<br />
and chronic medical conditions. …<br />
Workforce Health LLC, an affiliate<br />
of <strong>Indiana</strong> University Health<br />
LaPorte Hospital, has opened a<br />
clinic in the Eastport Centre in Val-<br />
Jessica Barr Neil Wangstrom<br />
paraiso. It offers treatment of workrelated<br />
injuries, case management,<br />
drug and alcohol testing, workrelated<br />
physicals, ergonomics/injury<br />
prevention and employee wellness.<br />
… The three hospitals in the<br />
Community Healthcare System<br />
have been included in the Chicago<br />
area U.S. News & World Report’s<br />
Best Hospitals metro rankings. The<br />
three are Community Hospital in<br />
Munster, St. Catherine Hospital in<br />
East Chicago and St. Mary Medical<br />
Center in Hobart. The rankings<br />
single out 622 hospitals in or near<br />
major cities with a record of high<br />
performance. … Community Hospital<br />
in Munster has been cited by<br />
Thomson Reuters as being among<br />
the nation’s top 100 hospitals. The<br />
ranking is based on Medicare costs<br />
reports, Medicare Provider Analysis<br />
and Review data and patient satisfaction<br />
data from the Centers for<br />
Medicare and Medicaid Services. …<br />
Franciscan St. Anthony Health-<br />
Crown Point is expected to complete<br />
construction on a $6 million<br />
radiology oncology department that<br />
will be home of the new Varian Medical<br />
Systems Trilogy linear accelerator.<br />
The accelerator will offer faster, more<br />
precise cancer treatment, says Abdul<br />
Khan, medical director of radiation<br />
oncology. Jacqueline Katz will be<br />
Christine Maddox<br />
director of imaging. … John Mauch<br />
has joined Holy Cross Village at<br />
Notre Dame as president and chief<br />
executive officer. … Neil Wangstrom<br />
has joined <strong>Indiana</strong> University<br />
Health LaPorte Physicians,<br />
where he will provide diagnosis<br />
and treatment of diseases of the ear,<br />
nose and throat. … Family nurse<br />
practitioner Christine Maddox has<br />
joined IU Health LaPorte Physicians<br />
as a primary healthcare professional.<br />
… Audiologist Jessica<br />
8 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Todd Byram<br />
Barr has joined IU Health LaPorte<br />
Physicians, where she will specialize<br />
in fitting and dispensing hearing<br />
aids, newborn hearing screenings<br />
and diagnostic hearing evaluations<br />
for children and adults. … Randy<br />
Tomczak recently joined the Hammond<br />
Clinic as executive director of<br />
finance.<br />
iNsurANCe<br />
Gibson Insurance Group, which<br />
has offices in South Bend, Plymouth,<br />
<strong>Indiana</strong>polis and Fort Wayne, has<br />
begun an employee stock ownership<br />
plan which will make employees<br />
owners of the company. Previously,<br />
Gibson was owned by 15 employee<br />
stockholders. … Lisa Frazetta-Manning<br />
has received the Rookie of the<br />
Year Award from South Bend/Mishawaka<br />
Association of Insurance<br />
Women/National Association of<br />
Insurance Women. … Lorene<br />
Kreil has joined the South Bend<br />
office of Gibson Insurance Group<br />
as a service specialist. … Dohn<br />
Cunningham is the new help desk<br />
specialist for Gibson Insurance<br />
Group. … The Risk Management<br />
Institute has presented Diane Merrill<br />
of Gibson Insurance Group<br />
in South Bend with an associate of<br />
general insurance designation. …<br />
Todd Byram of Gibson Insurance<br />
Group has received the Commercial<br />
Lines Coverage Specialist designation<br />
from National Underwriters.<br />
… Ryan Colvin of Gibson Insurance<br />
Group has been awarded<br />
the Group Benefits Associate designation<br />
from the International<br />
Foundation of Employee Benefit<br />
Plans. … Erin Repic of Gibson<br />
Insurance Group of South Bend<br />
INDIANA ILLINOIS GEORGIA FLORIDA<br />
has received the associate in insurance<br />
services designation from the<br />
Insurance Institute of America. …<br />
Adam Peat of Gibson Insurance<br />
Group has received the Accredited<br />
Advisor in Insurance designation.<br />
He is a client executive in property<br />
and casualty specializing in business<br />
development. … Cindy Stutesman<br />
of Gibson Insurance Group has<br />
UNLOCKING<br />
LEGAL<br />
SOLUTIONS<br />
HONORED TO BE RECOGNIZED AS<br />
ONE OF THE TOP FULL SERVICE LAW FIRMS<br />
IN NORTHWEST INDIANA<br />
SCHERERVILLE OFFICE ATTORNEYS<br />
ROBERT A. ANDERSON CALVIN BELLAMY PATRICK A. BRENNAN<br />
NICHOLAS J. CHULOS CARRIE L. FLORES J. BRIAN HITTINGER<br />
NICHOLAS K. LAGINA STEVEN P. LAMMERS LORI MCLAUGHLIN<br />
JEFFREY M. MONBERG JULIE A. ROSENWINKEL<br />
833 West Lincoln Highway Suite 410W<br />
Schererville, <strong>Indiana</strong> 46375<br />
219.227.6100<br />
www.kriegdevault.com<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 9<br />
© <strong>2011</strong> Krieg DeVault LLP<br />
© <strong>2011</strong> Krieg DeVault LLP
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3158 South State Road 2 • Valparaiso, IN 46385-7765<br />
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As seen in Midwest Living, Chicago <strong>Magazine</strong> and Chicago ABC TV’s 190-North<br />
Voted BEST B&B by readers of SHORE <strong>Magazine</strong> & TIMES newspaper.<br />
Ryan Colvin<br />
been promoted to senior claims specialist.<br />
She has been with the company<br />
for six years. … Jill Olson<br />
of Gibson Insurance Group has<br />
been named senior service specialist<br />
in commercial insurance. She has<br />
been with the company for nine<br />
years. … The Society of Certified<br />
Insurance Counselors has recognized<br />
Doug Charles of Charles &<br />
Casassa Insurance of Crown Point<br />
with a certificate honoring his 30<br />
years of participation in advanced<br />
education. … Karen Frick has been<br />
named Outstanding Service Professional<br />
by ACUITY, a property and<br />
casualty insurer. Frick is an agent<br />
at Holland Insurance Group in<br />
South Bend. … Jim Unrue has been<br />
named president of TCU Insurance<br />
Agency.<br />
leGAl<br />
Four lawyers from the South Bend<br />
office of Baker & Daniels have been<br />
named to the <strong>Indiana</strong> Super Lawyers<br />
list for <strong>2011</strong>. They are Richard L.<br />
Hill, bonds and government finance;<br />
Edward A. Sullivan III, business litigation;<br />
Thomas J. Brunner, employment<br />
and labor; and Robert A.<br />
Wade, health care. … Adam Russell<br />
has joined the South Bend law firm<br />
at Hall Konopa, where he will practice<br />
in business litigation and estate<br />
10 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Jason D. Schultz<br />
planning. … Barnes & Thornburg<br />
has announced that four lawyers<br />
from its South Bend office have been<br />
named to the <strong>Indiana</strong> Super Law-<br />
yers list for <strong>2011</strong>. They are Timothy<br />
J. Abeska, business litigation;<br />
George E. Horn, criminal defense<br />
and white collar; Brian J. Lake,<br />
closely held business; and Gerald<br />
F. Lufkus, employment and labor.<br />
… Two lawyers from the South<br />
Bend office of Barnes & Thornburg<br />
have been named “<strong>Indiana</strong><br />
Rising Stars” by <strong>Indiana</strong> Super Lawyers<br />
magazine. They are Alice J.<br />
<strong>Spring</strong>er, business litigation and<br />
Damon R. Leichty, business litigation.<br />
… Caleb S. Johnson and<br />
Adam J. Moore are now partners<br />
in the Merrillville law firm of Spangler,<br />
Jennings & Dougherty, P.C.<br />
… Stephanie Nemeth has joined<br />
the civil litigation practice of the<br />
law firm of Wruble & Associates in<br />
South Bend. … Krieg DeVault LLP,<br />
a law firm with an office in Dyer, has<br />
been named one of the Best Places<br />
to Work in <strong>Indiana</strong> by the <strong>Indiana</strong><br />
Chamber of Commerce. … R. William<br />
Jonas, a lawyer with the South<br />
NOTeWOrThY NeWs biTs<br />
Bend firm of Hammerschmidt,<br />
Amaral & Jonas, has been named<br />
as one of the top attorneys in <strong>Indiana</strong><br />
by Super Lawyers magazine. … Paul<br />
E. Singleton has joined the South<br />
Bend office of the law firm of Baker<br />
& Daniels. … Jason D. Schultz<br />
has joined the law firm of Krieg<br />
DeVault as an associate in its Health<br />
Care Practice. He is a graduate of<br />
the Washington University School of<br />
Law in St. Louis. … Robert A. Wade<br />
has joined the Health Care Practice<br />
of the law firm of Krieg DeVault.<br />
He spent 6½ years as general counsel<br />
and organizational integrity officer<br />
for a multi-hospital system and<br />
is the creator of Captain Integrity,<br />
(www.captainintegrity.com) a compliance<br />
program branding and education<br />
resource used by hospitals<br />
and health systems nationwide.<br />
MANuFACTuriNG<br />
Dietrich Metal Framing in Hammond<br />
will close, according to an<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 11
NOTeWOrThY NeWs biTs<br />
announcement from its parent company,<br />
Worthington Industries of<br />
Columbus, Ohio. The Hammond<br />
plant is one of seven to be closed<br />
by Worthington. … ArcelorMittal<br />
Burns Harbor has been recognized<br />
by The Association for Iron and<br />
Steel Technology for improving its<br />
equipment productivity. The steel<br />
mill received the Silver Reliability<br />
Achievement Award for reducing its<br />
hot strip mill’s maintenance delay<br />
rate by 26 percent. … Jonathan Gallagher<br />
has been promoted to new<br />
product development manager for<br />
MonoSol LLC in Merrillville. He will<br />
be responsible for advancing application<br />
development new market<br />
opportunities. … Corporate Services<br />
in South Bend, which receives<br />
THANK YOU FOR VOTING<br />
SWARTZ RETSON<br />
<strong>2011</strong> “BEST ACCOUNTING FIRM”<br />
For more than 80 years, companies and individuals<br />
have relied on our expertise to help them maximize<br />
their opportunities. Our strength lies in our<br />
experience and “cross consulting” philosophy,<br />
drawing on our team of 25 professionals to identify<br />
and attain your financial and operational goals.<br />
235 E. 86th Avenue, Merrillville, IN 46410<br />
(219) 769-3616 • fax (219) 736-4876 • www.swartz-retson.com<br />
CONNECT WITH US<br />
CheCk out our new site!<br />
and stores products for other companies<br />
around the United States, has<br />
been sold to Rochester, Minn.-based<br />
Archway. It operates 21 facilities<br />
and employs 1,500 people. None<br />
of the 240 people employed at Corporate<br />
Services is expected to lose<br />
a job because of the sale. … J.W.<br />
Hicks of Knox, a refractory supplier<br />
of equipment for the molten metal<br />
industry, will expand its operation.<br />
The $2.5 million project will include<br />
110,000 square feet and add 20 jobs.<br />
… The Albanese Confectionary<br />
factory will expand later this year,<br />
says Alan Ruddell, chief financial<br />
officer. The Hobart factory will<br />
add 20,400 square feet to its existing<br />
100,000-square-foot facility. The<br />
space will be used to make more<br />
gummi bears and increase warehouse<br />
space.<br />
MeDiA/MArKeTiNG/<br />
COMMuNiCATiONs<br />
Rebecca L. Isaacs has joined<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />
<strong>Quarterly</strong> as administrative assistant<br />
to the publisher. … Denise<br />
Buschmann is editorial assistant/<br />
research for <strong>Northwest</strong> <strong>Indiana</strong><br />
<strong>Business</strong> <strong>Quarterly</strong>. … Janice<br />
L. Dixon has been named new<br />
media intern for <strong>Northwest</strong> <strong>Indiana</strong><br />
<strong>Business</strong> <strong>Quarterly</strong>; she is<br />
from the <strong>Indiana</strong> University-Purdue<br />
University <strong>Indiana</strong>polis School of<br />
Informatics. … Matt Kasper has<br />
been promoted to director of sales<br />
for U.S. Cellular in <strong>Indiana</strong>. Most<br />
recently he was area sales manager<br />
in northern <strong>Indiana</strong>. He is a graduate<br />
of Valparaiso University. … Via<br />
Marketing of Merrillville, a marketing<br />
and advertising firm, has merged<br />
with Studio1 of St. John. Studio1<br />
is a graphic design firm. … Arielle<br />
Schmitt has joined Big Idea Company<br />
in Mishawaka as a graphic<br />
designer.<br />
reAl esTATe<br />
Aaron McDermott of Latitude<br />
Commercial Realty in Merrillville<br />
has received the 2010 Commercial<br />
In-Sites Co-Broker of the Year Award.<br />
… Tim McColly has joined McColly<br />
12 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Real Estate as managing broker<br />
in the Valparaiso office. He also is<br />
responsible for creating a curriculum<br />
for new agent training. … Amber<br />
Knuth and Matt Kruyer have joined<br />
Prudential One Realty in Mishawaka<br />
as real estate sales representatives.<br />
Both are licensed in <strong>Indiana</strong>. …<br />
Two members of CB Richard Ellis/<br />
Bradley in South Bend have received<br />
Certified Commercial Investment<br />
Member Scholarships for <strong>2011</strong>. They<br />
are Autumn Psaros, who received<br />
the Push for the Pin Scholarship, and<br />
Jennifer Pinkepank, who received<br />
the C101 Financial Analysis for Commercial<br />
Investment Real Estate Scholarship.<br />
… Joe McPhie has received<br />
the Certified Real Estate Negotiator<br />
designation. He is a broker with<br />
AtHome Realty Group in South<br />
Bend. … Terry Trusgnich, president<br />
of Aide Rental & Sales in Highland,<br />
has been elected to the board<br />
of directors of the American Rental<br />
he will represent members from Illinois,<br />
<strong>Indiana</strong>, Kentucky, Michigan,<br />
Ohio and Wisconsin for the next<br />
three years.<br />
reTAil<br />
Basney Honda has opened a<br />
new showroom in Mishawaka. The<br />
6,000-square-foot showroom is on<br />
Grape Road and is connected to<br />
a new 15,000-square-foot service<br />
area with 21 stalls and 18 lifts. …<br />
FFC Fencing Co. of Cedar Lake has<br />
received the Digger Specialties Inc.<br />
2010 Customer Satisfaction Award,<br />
and was recognized for being the<br />
fourth-highest-volume dealer in<br />
the United States. … The Chapter<br />
11 reorganization announced by<br />
Borders, the national bookselling<br />
retailer, has resulted in the closing<br />
of its store at Westfield Southlake<br />
Mall in Hobart and its store in Mishawaka.<br />
… The Hammond location for<br />
Cabela’s, a national outdoor equipment<br />
retailer, has been named 2010<br />
Store of the Year. In addition, Matt<br />
Burtch and Jerry Nicholsen were<br />
named managers of the year. Burtch<br />
ran the Hammond store for the first<br />
three quarters of 2010 before being<br />
reassigned to a Cabela’s in Texas.<br />
Nicholsen has been manager of the<br />
Hammond store since October.<br />
serViCe<br />
Geisen Funeral-Cremation &<br />
Reception Centre in Crown Point<br />
has received the 2010 Pursuit of<br />
Excellence Award from the National<br />
Funeral Directors Association. …<br />
American Structurepoint Inc., a<br />
consulting firm based in Highland,<br />
has been named one of the Best<br />
Places to Work in <strong>Indiana</strong> by the<br />
<strong>Indiana</strong> Chamber of Commerce.<br />
TeChNOlOGY<br />
Sarah Kiger has been hired as<br />
director of operations and new business<br />
for Mixdesign in Schererville.<br />
Association. As Region 5 director, continued on page 55<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 13
COVer sTOrY<br />
Our readers pick their favorites in products,<br />
businesses, services and lifestyle.<br />
BEST GOLF CLUB FOR CHARITABLE/BUSINESS OUTINGS White Hawk, Crown Point.<br />
When <strong>Northwest</strong> <strong>Indiana</strong> residents find a<br />
good thing, they let people know. And<br />
that’s what they’ve been doing since last<br />
October, logging into the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong><br />
<strong>Quarterly</strong> website and voting for the “Best Of <strong>Northwest</strong><br />
<strong>Indiana</strong> <strong>Business</strong>.”<br />
If it’s a product or service, <strong>Northwest</strong> <strong>Indiana</strong> customers<br />
and readers of NWIBQ want to let everyone know<br />
who has the best service, where to go to get a great<br />
meal or where the best place is to hold a meeting or<br />
even work.<br />
In dozens of categories, readers have made their<br />
choices. For those who took the time to scroll through<br />
the categories and vote, we thank you. By voting,<br />
you have given deserved recognition to some special<br />
<strong>Northwest</strong> <strong>Indiana</strong> businesses, and you have helped to<br />
make <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> your own.<br />
While the votes have been tallied for the “Best of<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong>,” we’re asking that you<br />
send us your comments about this year’s poll. Is there<br />
a category that should be added? Should there be more<br />
room for feedback? Was the questionnaire too long?<br />
Did it take too much time to complete?<br />
Let us know. We’re already looking to the 2012 edition<br />
of “Best of <strong>Northwest</strong> <strong>Indiana</strong>.” We want to make it one<br />
of the best. We’re listening.<br />
And finally, all are winners in our books, even if you<br />
were listed as a runner-up! Congratulations!<br />
14 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
shawn spence SHAWNSpENCE.COm
BEST (OCCUPATIONAL HEALTH) CLINIC<br />
Franciscan Point, Crown Point.<br />
Pictured at the Sports Medicine Institute<br />
at Franciscan Point is David Ruskowski,<br />
Franciscan St. Anthony Health - Crown<br />
Point president.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 15
Interior Solutions...<br />
Concept through<br />
Completion!<br />
• Commercial<br />
Furnishings<br />
• Space Planning<br />
• Design<br />
• Certified WBE<br />
• Healthcare<br />
• Education<br />
• Hospitality<br />
• Corporate<br />
#1 Thank you for voting voting us us the the<br />
best ― – seven six years in in a a row!<br />
Voted<br />
by the readers of<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
Schererville • 219-864-4690 • South Bend<br />
Check out our new website at www.hdwinteriors.com<br />
COVer sTOrY<br />
besT COMPANY TO WOrK FOr<br />
Winners: Centier Bank, Merrillville;<br />
Horizon Bank, Michigan City;<br />
Northern <strong>Indiana</strong> Public Service<br />
Co., Merrillville; Peoples Bank,<br />
Munster; Porter Hospital, Valparaiso;<br />
Franciscan St. Anthony Medical<br />
Center-Crown Point.<br />
besT MeeTiNG siTe FOr<br />
sMAll GrOuPs (uNDer 100)<br />
Winner: Strongbow Inn,<br />
Valparaiso.<br />
Runners-up: Briar Ridge Country<br />
Club, Schererville; Sand Creek<br />
Country Club, Chesterton; Gamba<br />
Ristorante, Merrillville; The Inn At<br />
Aberdeen, Valparaiso.<br />
besT MeeTiNG siTe<br />
FOr lArGe GrOuPs<br />
Winner: The Avalon Manor,<br />
Hobart.<br />
Runners-up: Blue Chip Casino<br />
Hotel & Spa, Michigan City; The Star<br />
Plaza, Merrillville; Horseshoe Casino,<br />
Hammond; Sand Creek Country<br />
Club, Chesterton; Harre Student<br />
Union, Valparaiso University.<br />
besT CONVeNTiON siTe<br />
Winner: The Star Plaza, Merrillville.<br />
Runners-up: Horseshoe Casino,<br />
Hammond; Porter County Expo<br />
Center, Valparaiso; Avalon Manor,<br />
Hobart; Blue Chip Casino Hotel &<br />
Spa, Michigan City.<br />
besT hOTel<br />
FOr busiNess eVeNTs<br />
Winner: The Star Plaza, Merrillville.<br />
Runners-up: Blue Chip Casino<br />
Hotel & Spa, Michigan City; Hilton<br />
Garden Inn, Chesterton; Hampton<br />
Inn, LaPorte, Merrillville, Munster,<br />
Portage, South Bend and Valparaiso.<br />
besT CAsiNO FOr busiNess<br />
MeeTiNGs AND eVeNTs<br />
Winner: Blue Chip Casino Hotel &<br />
Spa, Michigan City.<br />
Runners-up: Ameristar, East<br />
Chicago; Four Winds, New Buffalo,<br />
Mich.; The Majestic Star, Gary;<br />
Horseshoe Casino, Hammond.<br />
16 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
<strong>2011</strong>
Voted BEST Place to Work<br />
You can<br />
see it in<br />
their faces.<br />
“Our staff is deeply committed to giving patients their best every day.<br />
Their dedication and team spirit have helped us create an environment<br />
that we are honored to say is <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> magazine’s<br />
Best Place to Work.”<br />
-Jonathan Nalli, CEO<br />
2 Hospitals. 350 Physicians. 7 Convenient Outpatient Locations.<br />
VALPARAISO I PORTAGE I CHESTERTON I HEBRON I DEMOTTE<br />
Serving Lake, Porter, LaPorte, Starke, Newton and Jasper Counties.
COVer sTOrY<br />
besT resTAurANT FOr<br />
busiNess eNTerTAiNiNG<br />
Winner: Gino’s Steakhouse,<br />
Merrillville and Dyer.<br />
Runners-up: Gamba Ristorante,<br />
Merrillville; Ciao Bella, Schererville;<br />
The Lighthouse, Cedar Lake;<br />
Industrial Revolution, Valparaiso.<br />
BCC<br />
besT CATerer FOr<br />
busiNess eVeNTs<br />
Winner: Comfort’s Catering,<br />
St. John.<br />
Runners-up: Strongbow Inn,<br />
Valparaiso; Great Lakes Catering,<br />
Michigan City; Bistro 157,<br />
Valparaiso; Scarborough Faire Café<br />
& Bakery, Schererville.<br />
BURKE COSTANZA & CARBERRY<br />
A T T O R N E Y S A T L A W<br />
Advisors you want. Advocates you need.<br />
VOTED <strong>2011</strong> BEST<br />
CORPORATE LAW FIRM<br />
LAW FIRM FOR LITIGATION<br />
ESTATE PLANNING PRACTICE<br />
LAW FIRM FOR BUSINESS<br />
ACQUISITIONS AND MERGERS<br />
by the readers of <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
THANK YOU!<br />
Find out why we were voted best in <strong>2011</strong>!<br />
Visit us at www.bcclegal.com<br />
or call us at 219-769-1313<br />
9191 Broadway | Merrillville, IN 46410 | t. 219.769.1313 | f. 219.769.6806<br />
156 Washington St. | Valparaiso, IN 46383 | t. 219.531.0134 | www.bcclegal.com<br />
BUSINESS SERVICES<br />
besT ACCOuNTiNG FirM<br />
Winners: McMahon & Associates<br />
P.C., Munster; Swartz Retson & Co.,<br />
Merrillville.<br />
Runners-up: Crowe Horwath,<br />
South Bend; Laciak Accountancy<br />
Group, P.C., Schererville; Prasco<br />
& Snearly, Crown Point; Rowley<br />
Bushue, Michigan City; Clifton<br />
Gunderson, Schererville.<br />
besT ADVerTisiNG AGeNCY<br />
FOr A busiNess<br />
Winner: AC Inc., Valparaiso.<br />
Runners-up: Group 7even,<br />
Valparaiso; VIA Marketing,<br />
Merrillville; Marrs Media Group,<br />
Valparaiso; Morse & Co., Michigan<br />
City; Diversified Marketing<br />
Strategies, Crown Point; Moran<br />
Design, Hammond; Greenlight<br />
Creative, Hammond.<br />
besT AD AGeNCY FOr<br />
DeVelOPiNG A COrPOrATe<br />
iMAGe CAMPAiGN<br />
Winner: AC Inc., Valparaiso.<br />
Runners-up: Via Marketing,<br />
Merrillville; The Barbauld Agency,<br />
Valparaiso; Marrs Media Group,<br />
Valparaiso; Morse & Co.,<br />
Michigan City.<br />
besT Web DesiGN COMPANY<br />
Winner: Atom Groom Design LLC,<br />
Crown Point.<br />
Runners-up: Golden Technologies,<br />
Valparaiso; AC Inc., Valparaiso;<br />
Morse & Co., Michigan City;<br />
Group 7even, Valparaiso; V as in<br />
Victor, Hobart.<br />
besT ONliNe<br />
e-MArKeTiNG COMPANY<br />
Winner: AC Inc., Valparaiso.<br />
Runners-up: Group 7even,<br />
Valparaiso; Ideas In Motion,<br />
Valparaiso; Marrs Media Group,<br />
Valparaiso.<br />
besT COMMerCiAl PriNTer<br />
Winner: Home Mountain Printing,<br />
Valparaiso.<br />
Runners-up: Largus Printing,<br />
Munster; Digital Printworks,<br />
18 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
LLP
BEST CASINO FOR BUSINESS MEETINGS AND EVENTS Blue Chip Casino Hotel & Spa, Michigan City.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 19
BEST UNIVERSITY FOR A TECHNOLOGY DEGREE Purdue University Calumet, Hammond. Shown here<br />
are students designing a battery-charging wind turbine that can be mounted on top of an automobile.<br />
Member FDIC<br />
BEST BANK<br />
FOR BUSINESS<br />
by the readers of the <strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong> <strong>Magazine</strong><br />
9 Consecutive Years: 2003 - <strong>2011</strong><br />
1-888-CENTIER<br />
www.centier.com<br />
20 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
photo by tom hocker for purdue university calumet
Merrillville; Foster Printing,<br />
Michigan City; Lithographic<br />
Communications, Munster.<br />
besT bANK FOr busiNess<br />
Winner: Centier, Merrillville.<br />
Runners-up (all area locations):<br />
1st Source; Citizens Financial Bank;<br />
Peoples Bank; Fifth Third; Horizon<br />
Bank; First Financial Bank; First<br />
Midwest Bank; Chase Bank; Harris<br />
Bank.<br />
besT bANK<br />
FOr CusTOMer serViCe<br />
Winner: Horizon Bank,<br />
Michigan City.<br />
Runners-up (all locations):<br />
Peoples Bank; Centier; Fifth Third;<br />
First Financial; Citizens Bank; Chase<br />
Bank; Harris Bank.<br />
besT bANKiNG<br />
iNVesTMeNT ADVisOrs<br />
Winners: Debbie Rollo, Horizon<br />
Bank, Munster; Kevin Babcock,<br />
Centier Bank, Merrillville; Lisa<br />
Marek, Centier Bank, Valparaiso;<br />
Terry Quinn, Peoples Bank,<br />
Munster; Sandy Kazmucha, Horizon<br />
Bank, Michigan City.<br />
besT COMMerCiAl<br />
CONsTruCTiON COMPANY<br />
Winners: Tonn and Blank,<br />
Michigan City and <strong>Indiana</strong>polis;<br />
Larson Danielson, LaPorte;<br />
Berglund Construction, Chesterton<br />
and Chicago.<br />
Runners-up: Hasse Construction,<br />
Calumet City, Ill., and Munster;<br />
Chester Inc., Valparaiso; Gough<br />
Inc., Merrillville; Powers & Sons,<br />
Gary and <strong>Indiana</strong>polis.<br />
besT COMMerCiAl<br />
lANDsCAPiNG COMPANY<br />
Winner: Lakeshore Landscaping,<br />
Valparaiso.<br />
Runners-up: Hubinger<br />
Landscaping Corp., Crown Point;<br />
RV Property Enhancement,<br />
Valparaiso; Small’s Landscaping<br />
Inc., Valparaiso; Allen’s Landscape<br />
Centre, Highland; Cummings<br />
Landscaping, Crown Point.<br />
besT COMMerCiAl<br />
ArChiTeCTurAl<br />
DesiGN COMPANY<br />
Winner: Design Organization Inc.,<br />
Valparaiso.<br />
Runners-up: InCambridge<br />
Architects, Crown Point and Griffith;<br />
Fanning Howey, South Bend;<br />
Carras-Szany-Kuhn & Associates,<br />
Schererville.<br />
COVer sTOrY<br />
besT COMMerCiAl<br />
reAl esTATe COMPANY<br />
Winner: Keller Williams Realty<br />
Leaders Group, Schererville and<br />
Crown Point.<br />
Runners-up: Commercial In-Sites,<br />
Merrillville; CB Richard Ellis/<br />
Bradley; South Bend, Mishawaka,<br />
LaPorte, Michigan City; ReMax<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 21
COVer sTOrY<br />
Commercial Property Solutions,<br />
Valparaiso and Merrillville;<br />
McColly Realtors, Chesterton,<br />
Crown Point, Highland, Lowell,<br />
Portage, Schererville, Winfield and<br />
Valparaiso.<br />
besT COrPOrATe lAW FirM,<br />
besT FOr busiNess<br />
ACQuisiTiONs & MerGers,<br />
besT lAW FirM FOr liTiGATiON<br />
Winner: Burke, Costanza &<br />
Carberry LLP, Merrillville and<br />
Valparaiso.<br />
Runners-up: Kreig DeVault,<br />
Schererville; Hoeppner, Wagner &<br />
Evans, Merrillville and Valparaiso;<br />
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Newby Lewis Kaminski &<br />
Jones, LaPorte; Hodges & Davis,<br />
Merrillville and Portage; Rubino,<br />
Ruman, Crosmer, Smith, Sersic &<br />
Polen, Dyer.<br />
besT esTATe<br />
PlANNiNG PrACTiCe<br />
Winner: Burke, Costanza &<br />
Carberry, LLP.<br />
Runners-up: Kreig DeVault,<br />
Schererville and South Bend;<br />
Horizon Trust & Investment<br />
Management, Michigan City;<br />
Centier Bank Wealth Management,<br />
Merrillville; Rice & Rice, Valparaiso.<br />
besT hOsPiTAl<br />
Winner: Franciscan St. Anthony<br />
Medical Center-Crown Point.<br />
Runners-up: Community Hospital,<br />
Munster; <strong>Indiana</strong> University Health<br />
LaPorte; Porter Hospital, Valparaiso;<br />
Franciscan St. Margaret Mercy<br />
Healthcare, Dyer and Hammond;<br />
Franciscan St. Anthony, Michigan<br />
City; St. Mary Medical Center,<br />
Hobart.<br />
besT (OCCuPATiONAl<br />
heAlTh) CliNiC<br />
Winner: Franciscan Point,<br />
Crown Point.<br />
Runners-up: Hammond Clinic,<br />
Hammond; NorthShore Health<br />
Centers, Portage; WorkingWell,<br />
Crown Point, Michigan City,<br />
Hammond, Munster and Valparaiso;<br />
Urgent Care and Immediate Care<br />
Centers, Schererville.<br />
besT iNsurANCe AGeNCY<br />
FOr A busiNess<br />
Winner: General Insurance<br />
Services, Michigan City, LaPorte<br />
and Valparaiso.<br />
Runners-up: Fleming, Bates &<br />
Barber, Crown Point; State Farm,<br />
Whiting, Hammond and Crown<br />
Point; Anderson Insurance,<br />
Valparaiso; Allstate Insurance,<br />
Crown Point, Valparaiso and<br />
Munster; Farm Bureau Insurance,<br />
Crown Point, Highland and<br />
Schererville.<br />
22 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
<strong>2011</strong>
esT OFFiCe<br />
iNTeriOr DesiGN FirM<br />
Winners: HDW Commercial<br />
Interiors, Schererville; Design<br />
Organization Inc., Valparaiso.<br />
Runners-up: Kramer & Leonard,<br />
Chesterton; McShane’s <strong>Business</strong><br />
Products & Solutions, Munster.<br />
besT uNiVersiTY<br />
TO ATTAiN AN MbA<br />
Winner: Valparaiso University<br />
School of <strong>Business</strong>, Valparaiso.<br />
Runners-up: <strong>Indiana</strong> University<br />
<strong>Northwest</strong>, Gary; Notre Dame,<br />
South Bend; Purdue University<br />
Calumet, Hammond; Purdue North<br />
Central, Westville; Krannert School<br />
of Management, Purdue University,<br />
West Lafayette.<br />
besT uNiVersiTY FOr A<br />
TeChNOlOGY DeGree<br />
Winner: Purdue University<br />
Calumet, Hammond.<br />
Runners-up: <strong>Indiana</strong> University<br />
Best Golf Course<br />
for Charitable Outings<br />
WHITE HAWK<br />
COUNTRY CLUB<br />
Thank you for voting us<br />
BEST PLACE TO PURCHASE OFFICE FURNITURE HDW Commercial Interiors,<br />
Schererville, and Kramer & Leonard, Chesterton (co-winners). Shown here is the<br />
SAYL chair from Kramer & Leonard, with a design inspired by the Golden Gate Bridge.<br />
White Hawk Country Club is one of the best places to have<br />
your corporate, organizational or charitable golf outing in the<br />
entire state! Our outings come back year after year because<br />
they appreciate and respect the level of service they receive.<br />
• Tournament and<br />
contest scoring<br />
• Motorcoach service<br />
to & from your location<br />
What White Hawk can offer your group...<br />
• Set up of all sponsorship<br />
hole signs, etc.<br />
• Multiple dining and<br />
banquet options<br />
and much more all at a reasonable price!<br />
Contact us and see how you can<br />
make this year’s outing the BEST!<br />
1001 White Hawk Drive l Crown Point, IN 46307<br />
www.whitehawkcountryclub.com I 219-661-2322<br />
• Space for 12-288<br />
participants<br />
Voted by the readers of<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 23<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
<strong>2011</strong>
COVer sTOrY<br />
Insuring NW <strong>Indiana</strong><br />
for over 70 Years<br />
• Apartments<br />
• Auto Dealers<br />
• Auto Repair<br />
• Churches<br />
• Condominiums<br />
• Contractors<br />
• Manufacturing<br />
• Non Profi ts<br />
• Public Entities<br />
• Restaurants<br />
Michigan City<br />
219.879.4581<br />
LaPorte<br />
219.362.2113<br />
www.genins.com<br />
• Retail<br />
• Schools<br />
• Trucking<br />
Voted Voted Voted Voted best best best best<br />
insurance insurance insurance insurance insurance insurance insurance insurance insurance insurance agency agency agency agency agency agency agency agency agency agency<br />
for for for for business business business business business<br />
seven seven seven seven years years years years in in in a a a row row row row<br />
<strong>Northwest</strong> <strong>Northwest</strong> <strong>Northwest</strong> <strong>Northwest</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Business</strong> <strong>Business</strong> <strong>Business</strong><br />
<strong>Quarterly</strong> <strong>Quarterly</strong> <strong>Quarterly</strong> <strong>Quarterly</strong> Readers Readers Readers Readers Poll Poll Poll Poll<br />
2005, 2005, 2005, 2005, 2006, 2006, 2006, 2006, 2007, 2007, 2007, 2007, 2008, 2008, 2008, 2008,<br />
2009, 2009, 2009, 2009, 2010, 2010, 2010, 2010, <strong>2011</strong> <strong>2011</strong> <strong>2011</strong> <strong>2011</strong><br />
Valparaiso<br />
219.464.3511<br />
At Olthof Homes,<br />
our passion is for<br />
you to enjoy life<br />
at your new community,<br />
and in your new home<br />
Information Centers are Open!<br />
Tuesday-Thursday 11-6 Friday 11-5,<br />
Saturday 10-5 Closed Sunday & Monday<br />
OlthofHomes.com<br />
Representing<br />
Hastings Mutual<br />
and many other<br />
fi ne companies.<br />
<strong>Northwest</strong>, Gary; Ivy Tech<br />
Community College, East Chicago,<br />
Michigan City, South Bend, Gary<br />
and Valparaiso; Purdue North<br />
Central, Westville; Valparaiso<br />
University.<br />
besT uNiVersiTY busiNess<br />
DeGree ONliNe PrOGrAM<br />
Winner: University of Phoenix,<br />
Merrillville and <strong>Indiana</strong>polis.<br />
Runners-up: <strong>Indiana</strong> Wesleyan<br />
University, Merrillville; Ivy Tech<br />
Community College, East Chicago,<br />
Michigan City, South Bend, Gary<br />
and Valparaiso.<br />
besT PlACe TO PurChAse<br />
OFFiCe eQuiPMeNT AND<br />
suPPlies<br />
Winners: McShane’s <strong>Business</strong><br />
Products & Solutions, Munster;<br />
Kramer & Leonard, Chesterton.<br />
Runners-up: Office Depot,<br />
Merrillville, Hobart and Michigan<br />
City; Office Max, Michigan City,<br />
Merrillville and Mishawaka; Staples,<br />
LaPorte, Valparaiso, Merrillville,<br />
Munster and South Bend.<br />
besT PlACe TO PurChAse<br />
OFFiCe FurNiTure<br />
Winners: HDW Commercial<br />
Interiors, Schererville; Kramer &<br />
Leonard, Chesterton.<br />
Runners-up: McShane’s, Munster;<br />
Office Depot, Merrillville, Hobart<br />
and Michigan City; Office Max,<br />
Michigan City, Merrillville and<br />
Mishawaka.<br />
besT lOCAl<br />
TeleCOMMuNiCATiONs<br />
COMPANY<br />
Winner: Midwest Telecom of<br />
America (MTA), Merrillville.<br />
Runners-up: AT&T, Michigan City,<br />
LaPorte, Valparaiso, Portage, Merrillville,<br />
Crown Point, Highland and<br />
South Bend; Verizon, Chesterton,<br />
Crown Point, Gary, Hammond,<br />
LaPorte, Lake Station, Michigan City,<br />
Merrillville, Mishawaka, Munster,<br />
Portage, Porter, Rensselaer, St. John,<br />
Schererville, South Bend, Valparaiso<br />
and Winamac.<br />
24 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
<strong>2011</strong><br />
Voted by the readers of<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
www.stanthonymedicalcenter.com<br />
Thank you to the readers of<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
magazine for voting Franciscan<br />
St. Anthony Health-Crown Point. . .<br />
Best Hospital in the Region<br />
Franciscan St. Anthony Health-Crown Point<br />
Best Place to Work<br />
Franciscan St. Anthony Health-Crown Point<br />
Best Outpatient Health Facility<br />
Franciscan Point
BEST COMMERCIAL CONSTRUCTION COMPANY Tonn and Blank, Michigan City and<br />
<strong>Indiana</strong>polis; Larson Danielson, LaPorte; and Berglund Construction, Chesterton and<br />
Chicago (co-winners). Shown here is St. Francis-Mooresville completed by Tonn and Blank.<br />
BEST COLLEGIATE SPORT Valparaiso University basketball and University of Notre<br />
Dame football (co-winners). Shown here: junior Brandon Wood takes a shot against<br />
Missouri State in February.<br />
besT lOCAl iNTerNeT<br />
serViCes PrOViDer<br />
FOr busiNesses<br />
Winner: Comcast, Valparaiso,<br />
Portage, Hammond and Merrillville.<br />
Runners-up: Midwest Telecom<br />
of America, Merrillville; AT&T,<br />
Michigan City, LaPorte, Valparaiso,<br />
Portage, Merrillville, Crown<br />
Point, Highland and South Bend;<br />
Verizon, Chesterton, Crown Point,<br />
Gary, Hammond, LaPorte, Lake<br />
Station, Michigan City, Merrillville,<br />
Mishawaka, Munster, Portage,<br />
Porter, Rensselaer, St. John,<br />
Schererville, South Bend, Valparaiso<br />
and Winamac; NETNITCO, Hebron.<br />
EXECUTIVE<br />
LIFESTYLE<br />
besT AuTOMObile DeAler<br />
AND besT FOr COrPOrATe<br />
AuTO leAses<br />
Winner: Schepel Buick Pontiac<br />
GMC, Merrillville; Mike Anderson<br />
Chevrolet, Merrillville.<br />
Runners-up: Art Hill Ford,<br />
Merrillville; Kennedy Mazda,<br />
Valparaiso; Lexus of Merrillville;<br />
Napleton Volvo, Schererville.<br />
besT GOlF COurse<br />
Winner: The Course at Aberdeen,<br />
Valparaiso.<br />
Runners-up: Briar Ridge,<br />
Schererville; Lost Marsh, Hammond;<br />
White Hawk, Crown Point; Sand<br />
Creek Country Club, Chesterton;<br />
Sandy Pines, Demotte; Innsbrook<br />
Country Club, Merrillville; Youche<br />
Country Club, Crown Point.<br />
besT GOlF Club FOr<br />
ChAriTAble/busiNess<br />
OuTiNGs<br />
Winner: White Hawk, Crown Point.<br />
Runners-up: Sand Creek Country<br />
Club, Chesterton; Briar Ridge,<br />
Schererville; The Course at<br />
Aberdeen, Valparaiso; Lost Marsh,<br />
Hammond; Pottawattomie Country<br />
Club, Michigan City.<br />
26 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
rick welton<br />
continued on page 68
eNVirONMeNT<br />
Eco-Friendly Golfing<br />
<strong>Northwest</strong> <strong>Indiana</strong> courses maintained with the planet in mind.<br />
by Steve Kaelble<br />
The golf course is<br />
such a place of<br />
beauty and tranquility—it’s<br />
a bit surprising to<br />
imagine that a golf course<br />
has the potential to have<br />
a negative impact on the<br />
environment. It’s comforting,<br />
then, to learn of the<br />
committed environmental<br />
stewards who are watching<br />
over <strong>Northwest</strong> <strong>Indiana</strong> golf<br />
courses, and their painstaking<br />
efforts to maintain their<br />
properties with the health<br />
of the planet in mind.<br />
Their mindset is summed up by<br />
Erwin McKone, director of golf operations<br />
at Briar Ridge Country Club in<br />
Schererville. “We are sitting on some<br />
valuable green space for our community,”<br />
he says. “We’re examining<br />
how to make golf go hand-in-hand<br />
with solid environmental practices, to<br />
make the most of these green spaces.”<br />
Perhaps the most obvious potential<br />
environmental concern involves the<br />
chemicals needed to keep the course’s<br />
turf in top shape. As any homeowner<br />
knows, it’s hard to maintain golfcourse-quality<br />
grass without the help<br />
of some herbicides and insecticides,<br />
but the days of simply blanketing the<br />
course with chemicals are long gone.<br />
Today’s turf-management experts<br />
know that doing so is not only<br />
unnecessary, it’s expensive and it’s<br />
not in the best interests of the environment.<br />
“Golf courses are more<br />
aware than they were 20 or 30 years<br />
ago,” notes Bill Burford, golf course<br />
superintendent at The Course at<br />
Aberdeen in Valparaiso.<br />
“We’re looking at ways we can<br />
reduce the chemicals we put in<br />
the environment,” McKone agrees.<br />
“We’re looking to the future and to<br />
the days when more pesticide bans<br />
are taking place.”<br />
CERTIFIABLY GREEN GREENS Sand Creek Country Club<br />
in Chesterton announced in January that it has retained its<br />
designation as a Certified Audubon Cooperative Sanctuary,<br />
a recognition of environmental excellence.<br />
“We have a strong management<br />
program,” Burford explains. That<br />
doesn’t mean all fertilizers and fungicides<br />
are out, but it does mean the<br />
chemicals used today have evolved<br />
into safer varieties. But even more<br />
important, says Burford, “We hold<br />
off spraying until we have to.”<br />
It’s all part of a concept known<br />
as integrated pest management, or<br />
IPM. The basic idea is that there<br />
are numerous ways to deal with<br />
pests—plant or insect—and chemicals<br />
represent just one approach.<br />
IPM involves creating a course-specific<br />
plan based on local situations<br />
and conditions. One of the key elements<br />
is establishing measurable<br />
thresholds of damage, and basing<br />
the response on just how bad the<br />
problem is. For example, a course<br />
won’t apply fungicide to an affected<br />
area unless the problem exceeds the<br />
established threshold.<br />
Even if the threshold of damage<br />
has been met, there may be an<br />
option with a lower environmental<br />
impact. Beyond chemicals, golf<br />
course superintendents may turn to<br />
biological solutions, such as predators<br />
or parasites, or cultural fixes<br />
such as habitat modification. There<br />
may be a physical answer, such as<br />
soil aeration or increased air move-<br />
ment. A typical IPM plan<br />
will emphasize the use of<br />
non-chemical solutions first.<br />
The concept sounds sensible,<br />
though it’s anything<br />
but simple. For one thing,<br />
it requires painstaking and<br />
sophisticated monitoring.<br />
“We do daily monitoring of<br />
rainfall amounts and evaporation<br />
rates,” Burford notes.<br />
What does that have to<br />
do with controlling fungal<br />
foes and other unwanted<br />
growth? “When it comes to<br />
fungus that attack plants,<br />
one big key is to keep everything<br />
a little on the dry side,” says Brian<br />
Yeager, golf course superintendent<br />
at White Hawk Country Club in<br />
Crown Point. “It’s a balancing act,”<br />
he adds. On one hand, it makes<br />
sense to water heavily when it’s hot<br />
and dry to keep the grass green. On<br />
the other hand, water too much at<br />
the wrong time and you might exacerbate<br />
fungal growth.<br />
The bottom line is that taking care<br />
of a golf course in an eco-friendly<br />
way involves a lot of science. Burford<br />
and other <strong>Northwest</strong> <strong>Indiana</strong><br />
golf course superintendents stay on<br />
top of the latest research from institutions<br />
such as Purdue University.<br />
And many do their own research<br />
as well. “We have installed some different<br />
test plots out here,” McKone<br />
says of Briar Ridge. “We do a fair<br />
amount of research to get a better<br />
handle on our problem areas.”<br />
For example, “we’re inter-seeding<br />
more disease-tolerant grasses<br />
and evaluating the methods we use<br />
to establish it, and see what does<br />
better than others,” he says. The<br />
more disease-tolerant the grasses are<br />
to begin with, the less likely they’ll<br />
need chemical help to stay healthy.<br />
This kind of golf course environmentalism<br />
is not just good for the<br />
28 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
BIRD-FRIENDLY A great horned owl feels at home in a wildlife habitat area at Briar Ridge Country Club in Schererville.<br />
In Valparaiso, The Course at Aberdeen manages chemical use meticulously, spraying only when necessary.<br />
planet—it’s easier on the budget,<br />
too. “The economy has changed the<br />
way everybody is doing things. The<br />
money is not there for spraying as<br />
much,” Yaeger says.<br />
Not making blanket applications<br />
of chemicals “saves us money in<br />
addition to being better for the environment,”<br />
agrees John Quickstad,<br />
golf course superintendent at Blackthorn<br />
Golf Club in South Bend and<br />
another IPM proponent.<br />
In fact, according to the Audubon<br />
Cooperative Sanctuary for Golf<br />
Courses—which has established a<br />
set of principles to help golf courses<br />
be better environmental stewards—<br />
courses that have adopted ecofriendly<br />
practices have enjoyed a 70<br />
percent reduction in pesticide costs,<br />
have cut fertilizer costs by two-thirds<br />
and have slashed water costs in half.<br />
And many report that their efforts<br />
have attracted new golfers and<br />
members who strive specifically to<br />
support green golf courses.<br />
WelCOMiNG birDs<br />
AND OTher WilDliFe<br />
Blackthorn is among the courses<br />
guided by Audubon’s eco-principles,<br />
which include environmental planning,<br />
wildlife and habitat management,<br />
chemical use reduction and<br />
safety, water conservation, water<br />
quality management, outreach and<br />
education. “One of the more obvious<br />
things is that we’ve placed bird<br />
nesting boxes on the golf course;<br />
we have about 30,” Quickstad says.<br />
“We’re trying to encourage bluebirds<br />
and have been fairly successful.”<br />
Each week a local Audubon<br />
member monitors activity in the<br />
nesting boxes at Blackthorn. Last<br />
year, Quickstad says, “we saw 205<br />
eggs laid, and of those we had 86<br />
bluebirds and 72 tree swallows.<br />
We had a 77 percent success rate.”<br />
That’s nice for the environment, and<br />
for golfers, too. “Bluebirds are a very<br />
pretty bird, and they eat insects such<br />
as mosquitoes.”<br />
Purple martins have discovered<br />
birdhouses built just for them at<br />
The Course at Aberdeen, according<br />
to Burford. And birds also find<br />
a red carpet at Sand Creek Country<br />
Club in Chesterton, where director<br />
of grounds Phil Lau says, “we try to<br />
work with Mother Nature and with<br />
the wildlife.” That includes such practices<br />
as water conservation, less use<br />
of chemicals, safer chemical choices<br />
and such practices as soil aeration.<br />
But it also means reserving areas on<br />
the course for wildlife habitats.<br />
The result is a lot of deer, herons,<br />
geese, squirrels, raccoons, beavers<br />
and foxes—all living in harmony<br />
with Sand Creek’s golfers, Lau<br />
reports. Another result is recognition<br />
from Audubon. Sand Creek<br />
announced in January that it has<br />
retained its designation as a Certified<br />
Audubon Cooperative Sanctuary, a<br />
recognition of environmental excellence.<br />
Audubon’s current list of certified<br />
sanctuaries includes two other<br />
courses in the region—Knollwood<br />
Country Club in Granger and the<br />
William K. and Natalie O. Warren<br />
Golf Course at Notre Dame.<br />
Audubon has been recognizing<br />
environmentally conscious golf<br />
courses for two decades now. In that<br />
time, the organization says, nearly all<br />
of its member courses have switched<br />
to less toxic pesticides, and most are<br />
using them more carefully as well.<br />
They’re also designing water features<br />
with natural shorelines much<br />
more frequently, which controls<br />
erosion, filters runoff and provides<br />
wildlife habitats.<br />
GreeNs builT<br />
OVer brOWNFielDs<br />
In Hammond, the Lost Marsh Golf<br />
Course has been an eco-friendly<br />
course from its very beginning. In fact,<br />
its creation was itself an act of environmental<br />
stewardship—the cleanup of a<br />
brownfield site known rather unaffectionately<br />
as Bairstow Mountain.<br />
The hundred-acre eyesore was a<br />
slag transfer station run by an entrepreneur<br />
named Harry Bairstow,<br />
according to Milan Kruszynski,<br />
Hammond port authority director.<br />
Bairstow piled up slag, a byproduct<br />
of steel production, for reclamation.<br />
The business closed in the mid-’70s,<br />
sat vacant for a couple of decades,<br />
landed on the Environmental Protection<br />
Agency’s Superfund list, and<br />
was just begging to be cleaned up.<br />
The city did just that, leveling the<br />
mountain, capping it with bottom<br />
ash and sculpting it into a lovely<br />
green space—most recently topped<br />
with a stunning Frank Lloyd Wrightinspired<br />
clubhouse.<br />
But the green golf story didn’t end<br />
with the creation of Lost Marsh, says<br />
Niko Sullivan, golf course administrator.<br />
Sullivan runs down a long<br />
list of environmentally friendly practices,<br />
including electric putting green<br />
mowers, the addition of electric golf<br />
carts, carefully monitored water and<br />
chemical usage, purple martin houses<br />
and a concerted effort to establish<br />
natural vegetation. The maintenance<br />
crew religiously recycles oil, waste<br />
fuel and antifreeze, Sullivan says,<br />
and washes its equipment on a special<br />
pad that drains into a tank where<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 29
tapadh leat!<br />
That is Scottish for Thank you.<br />
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Inquire about our annual and corporate passes,<br />
golf outing packages & tee times today.<br />
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245 Tower Road | Valparaiso, IN 46385<br />
eNVirONMeNT<br />
the rinse water biodegrades naturally<br />
with the help of microbes.<br />
Lost Marsh, says Sullivan, really<br />
wants to share the green space with<br />
the Hammond community—and not<br />
just golfers. “Two times a year we<br />
close the course and allow people<br />
to come walk. And in the offseason,<br />
we allow sledding.”<br />
seeiNG The biG PiCTure<br />
Back at Briar Ridge, McKone is continuing<br />
to seek environmental ways to<br />
make the most of the property. “We<br />
have a lot of acreage, typically more<br />
than we need to play the game,” he<br />
says. “So we’re trying to establish natural<br />
prairie plants, to establish some<br />
prairies lost in the Midwest.”<br />
He’s also read about bee colony<br />
collapse disorder, which has been<br />
decimating honeybee populations<br />
and causing grave environmental<br />
concern across the country, given<br />
the important role that honeybees<br />
play in pollination. With that in<br />
mind, “this summer we’re bringing<br />
in two honeybee hives,” he says.<br />
Golfers needn’t worry, he adds,<br />
because these bees are not aggressive<br />
at all. But they’re endangered.<br />
“There’s been a huge decline, so we<br />
thought because this is such a concern<br />
and we have the property, we<br />
can do the right thing for the environment—and<br />
maybe even serve<br />
our members fresh honey.”<br />
Briar Ridge wants to keep a close<br />
connection to environmental science,<br />
and is turning to Purdue University<br />
Calumet. “We’re looking<br />
for an intern to be a leader of our<br />
environmental program, doing data<br />
collection, outreach and education.<br />
We’re looking to collect water-quality<br />
data to get a feel for what’s happening<br />
so we know how to treat it.”<br />
The quality of water in a golf<br />
course’s ponds and wetlands, McKone<br />
says, is not just a matter of local concern.<br />
“Most of our water eventually<br />
ends up in the Gulf of Mexico. This<br />
golf course and watershed affects the<br />
fisheries down in Louisiana, so with<br />
that in mind, we manage things a<br />
little differently. We don’t want to be<br />
part of the problem.” n<br />
30 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
y Kathy McKiMMie<br />
Wellness programs, health<br />
risk assessments and carrot-and-stick<br />
employee<br />
incentive programs to encourage<br />
healthy lifestyles have been around<br />
for decades. Their effectiveness<br />
has been mixed for many reasons,<br />
including their voluntary nature,<br />
the lack of a convincing return on<br />
investment and the inability of fully<br />
insured small employers to impact<br />
their current insurance rates.<br />
Still, as health-care cost increases<br />
continue in the double digits, wellness<br />
continues to get attention from<br />
employers, providers and organizations<br />
seeking ways to keep<br />
employees healthy and improve<br />
productivity.<br />
The Wellness Council of <strong>Indiana</strong><br />
has been around since 1988, established<br />
to share information about<br />
what works among members, promote<br />
healthier lifestyles and certify<br />
workplace wellness programs. But<br />
it was always run by volunteers,<br />
says President Mike Campbell, until<br />
January of this year when it entered<br />
into a partnership with the <strong>Indiana</strong><br />
Chamber of Commerce.<br />
The chamber hired Chuck Gillespie<br />
as its first full-time program<br />
director. With its new resources and<br />
increased visibility, Campbell hopes<br />
the council’s membership will grow<br />
to 500 over the next 18 months,<br />
and that it can boost attendance at<br />
the Council’s 3rd Annual Wellness<br />
Summit on Sept. 27, <strong>2011</strong>.<br />
Campbell is managing partner,<br />
health and productivity, at Neace<br />
eMPlOYee beNeFiTs<br />
The Wellness Connection<br />
Companies seek ways to keep employees healthy.<br />
LOW-COST WELLNESS Some companies have launched “Biggest Loser”-style competitions to encourage exercise and weight loss.<br />
Lukens, <strong>Indiana</strong>polis. He sees wellness<br />
as one part of a strategic cultural<br />
change within the workplace, along<br />
with an emphasis on presenteeism,<br />
workers’ compensation claims,<br />
health-care claims and attracting and<br />
retaining employees.<br />
“Wellness today is in most cases<br />
ill-perceived and ineffective because<br />
it’s tactical in nature,” says Campbell.<br />
Health-care costs go up and<br />
employers go down the wellness<br />
road trying to tackle smoking, obesity,<br />
diet and nutrition. “But that’s<br />
tactical, not strategic. Why are you<br />
350 pounds? If you go after the why,<br />
we’ll get to the cure.”<br />
Strategic efforts start at the top,<br />
says Campbell, by getting CEO<br />
buy-in. “The leader needs to take<br />
charge.” Where this happens,<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 31
managers are held accountable for<br />
wellness in their annual reviews, and<br />
it’s even built into hiring practices by<br />
stressing the importance to potential<br />
employees. “Those people who are<br />
not going to get on board with you<br />
on this, you can weed them out.”<br />
WAlKiNG The TAlK<br />
Through its WorkingWell occupational<br />
health arm, the Franciscan<br />
Alliance (formerly the Sisters of St.<br />
Francis Health Services), has a long<br />
history of working with employers<br />
in the region to do blood draws and<br />
screenings and promote use of its<br />
online health risk assessment tool<br />
to promote wellness, decrease accidents<br />
and increase productivity.<br />
But it’s also leading the charge<br />
with its own employees. As regional<br />
wellness specialist with the Franciscan<br />
Alliance, Carlos Celis travels<br />
to five employee fitness centers at<br />
<strong>Northwest</strong> <strong>Indiana</strong> hospitals, helping<br />
employees set up individualized<br />
workout routines and encouraging<br />
everyone he meets to make exercise<br />
a habit.<br />
In addition to free exercise consultation,<br />
monitored motivational wellness<br />
initiatives, such as 10,000 Steps,<br />
a holiday weight maintenance program,<br />
summer walking and biking<br />
mileage programs are offered. And<br />
for a small fee, employees can take<br />
part in yoga and Zumba classes<br />
(really taking off), receive massage<br />
therapy and participate in Weight<br />
Watchers at Work.<br />
The exercise program doesn’t<br />
operate in a vacuum. All employees<br />
are encouraged to participate<br />
in an annual blood draw and take<br />
an online health risk assessment<br />
to determine if they need to make<br />
changes to improve their health.<br />
There are five key areas where a<br />
good result can mean a reduction in<br />
health premiums – up to a maximum<br />
of $60 a month, says Celis. They<br />
are tobacco use, body mass index,<br />
glucose levels, blood pressure and<br />
cholesterol.<br />
“New hires in the wellness program<br />
will automatically start receiving<br />
a wellness credit the first year<br />
GET MOVING Fitness programs, such as this class at Omni 41 Health<br />
and Fitness Connection in Schererville, are part of the wellness answer.<br />
Health screenings play an important role as well.<br />
and then in the following years their<br />
wellness credit will be dependent<br />
on their completion of the wellness<br />
requirements and if they reach their<br />
wellness biometric goals,” says Celis.<br />
iNCeNTiVes FOr eMPlOYees<br />
AND eMPlOYers<br />
Federal law allows employers to<br />
give employees a 20 percent discount<br />
off their insurance premium<br />
(“premium differential”) if they<br />
meet certain wellness criteria. That<br />
increases to 30 percent in 2014 and<br />
could potentially go to 50 percent.<br />
The idea that the government has<br />
bought into is that cash (carrots)<br />
gives employees an incentive to get<br />
well and stay well.<br />
“I believe in five years we’ll see<br />
the option if you’re overweight or<br />
you smoke you’ll pay more or be<br />
on a lesser plan,” says Carla Cohen,<br />
employee benefits account executive,<br />
Braman Insurance Services,<br />
Merrillville. But for now, carrots,<br />
rather than sticks, are the preferred<br />
method of getting employees<br />
engaged.<br />
Cohen has seen an upward trend in<br />
the use of wellness programs over the<br />
last year. “Most insurers pay for one<br />
free wellness screening a year,” she<br />
says. As a value-added convenience<br />
to utilize that benefit, Braman will<br />
bring a phlebotomist to the worksite,<br />
typically between 6 a.m. and 8 a.m.,<br />
for a fasting blood draw for employees<br />
choosing to participate.<br />
Employees get a report, comparing<br />
their latest results to past years<br />
if available. It’s particularly valuable<br />
for people who rarely see a doctor.<br />
When one local company with a<br />
largely female workforce discovered<br />
that several employees were low<br />
in iron, dietary changes were suggested<br />
as a result.<br />
Some wellness activities can be<br />
low cost or no cost. “The Biggest<br />
Loser” TV show has inspired some<br />
of Cohen’s clients to start weight-loss<br />
programs, driven by employees who<br />
see it as a fun challenge rather than<br />
a traditional wellness program. Several<br />
area employers have weigh-ins,<br />
scheduled walks and fruit brought in<br />
as snacks.<br />
Premiums for fully insured small<br />
employers are increasing about 20<br />
percent this year, says Cohen, and<br />
there’s little that can be done to see<br />
direct savings from a wellness program.<br />
Employees who indicate they<br />
smoked in the last 12 months, for<br />
instance, can result in the employer<br />
getting dinged by the underwriter<br />
due to increased claims risk. Even<br />
if the employer’s wellness program<br />
is successful, it will not show up as<br />
improvement until the following year.<br />
Craig Menne, vice president,<br />
General Insurance Services, Michigan<br />
City, echoes Cohen’s comments<br />
about insured vs. self-funded<br />
employer control. The trend is continuing<br />
for employers to self-fund<br />
their health-care plan, adding a<br />
stop-loss policy. “The financial benefits<br />
become more immediate,” he<br />
says. “You have claims coming in<br />
and you’re paying them.” For fully<br />
insured employers with wellness<br />
programs, wellness programs might<br />
help at renewal “a year down the<br />
road.”<br />
“Most fully insured businesses<br />
have access to some sort of wellness<br />
32 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
offering,” says Menne, but he has<br />
found that use of the offering is relatively<br />
rare. Self-funded employers,<br />
on the other hand, have more financial<br />
incentive to reduce their claims,<br />
and some area employers have set<br />
up medical clinics and employ nurse<br />
practitioners so that employees can<br />
get onsite immunizations, some prescriptions,<br />
and receive counseling<br />
on health issues.<br />
The employer’s philosophy has a<br />
lot to do with its wellness efforts,<br />
says Menne. Some “own” wellness,<br />
others think “whatever employees<br />
do when they’re not here is their<br />
own business.” That might lead some<br />
employers to give out a $50 gift card<br />
just for completing an online assessment<br />
and leaving it at that, while<br />
others will be more aggressive in<br />
having nurses make monthly followup<br />
calls to employees found to be<br />
at risk.<br />
Both the state and federal governments<br />
have enacted legislation<br />
to encourage small businesses to<br />
provide wellness programs by offering<br />
financial rewards. <strong>Indiana</strong>’s law,<br />
covering employers with two to 100<br />
employees, was passed in 2007 and<br />
is funded through a cigarette tax.<br />
Fifty percent of the costs of a qualified<br />
employee wellness program can<br />
be claimed as a credit on an employer’s<br />
state taxes.<br />
<strong>Business</strong>es must submit an annual<br />
application to the <strong>Indiana</strong> Department<br />
of Health before Oct. 1 of the<br />
tax year to be claimed (see www.<br />
wellnesstaxcredit.in.gov). Wellness<br />
programs must include weight loss,<br />
smoking cessation and preventive<br />
health-care services, and other<br />
requirements must be met. The<br />
department reports that 78 wellness<br />
plans were certified in 2010, out of<br />
100 applications. Seventy-three were<br />
approved in 2009, 70 in 2008 and 54<br />
in the first year of the program, 2007.<br />
Mike Campbell questions the perceived<br />
value of the program among<br />
eMPlOYee beNeFiTs<br />
employers. “Let’s look at the facts:<br />
219,000 employers qualified to apply<br />
for the tax credit, and only 78 were<br />
approved.” And its existence may be<br />
sunsetted, he added, pending deliberations<br />
at the Statehouse.<br />
At the federal level, Congress<br />
passed a $200 million program of<br />
grants to small employers as part of<br />
the 2010 Affordable Care Act. It was<br />
to go into effect this year but it didn’t<br />
happen. And the law states that you<br />
can’t have an existing wellness plan<br />
in place to qualify, only newly established<br />
plans could get grants – if it’s<br />
ever funded.<br />
This brings us back to the importance<br />
of organizational commitment<br />
and the CEO’s buy-in if employees<br />
are to get involved in wellness.<br />
“The No. 1 incentive above everything<br />
else is belief that the CEO<br />
truly cares,” says Campbell. Compare<br />
that to the one in nine chance<br />
for change if your doctor tells you<br />
to shape up. n<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 33
sPeCiAl NeWs rePOrT uPDATe<br />
Big, Slick Project<br />
BP’s Whiting refinery in the midst<br />
of $3.8 billion modernization.<br />
HEAVIER CRUDES Modernization of the BP Whiting refinery will open the door to processing tar sands from Canada.<br />
by RicK a. RichaRdS<br />
The landscape at BP’s Whiting<br />
refinery on the shore of<br />
Lake Michigan is a Rubik’s<br />
Cube of pipes, derricks, construction<br />
cranes and scaffolding.<br />
Through a mindboggling maze of<br />
pipes, hissing steam, narrow roads<br />
and steel beams, it’s hard to tell<br />
where the refinery process ends and<br />
where construction on a $3.8 billion<br />
modernization project begins.<br />
By any measurement, though, it’s<br />
a massive project, whether it’s dollars<br />
and cents (the price tag for this<br />
project is listed by BP as the largest<br />
private investment in <strong>Indiana</strong> history),<br />
or whether it was the use of<br />
the world’s largest crane to set mam-<br />
moth vessels in place for the refinery’s<br />
new coker.<br />
And don’t forget the thousands<br />
upon thousands of construction<br />
workers who began working on the<br />
project back in 2008 and won’t finish<br />
until mid-2013.<br />
Keeping everything on time and<br />
on budget is Mike Berna, deputy<br />
construction director for the project.<br />
His day is filled with meetings with<br />
BP officials, safety crews, contractors<br />
and local community officials. And<br />
through it all, Berna approaches his<br />
job with a smile on his face.<br />
“I’m a third-generation refinery<br />
employee,” says Berna. “My grandfather<br />
and father worked here. I’ve<br />
been a part of it for 31 years. It’s<br />
extremely interesting to talk about<br />
that. In my younger days, the oldtimers<br />
would come up to me and<br />
ask me to swear on my grandfather’s<br />
grave that things were going<br />
to happen as planned. I had to make<br />
sure I did well because of the legacy<br />
of my father and grandfather.”<br />
Brad Etlin, director of government<br />
and public affairs for BP America<br />
Inc., says the modernization of the<br />
refinery is a necessity in order to<br />
keep the 1,400-acre facility operating<br />
and preserve its 1,900 jobs.<br />
“It will increase our capability to<br />
process heavier crudes, especially<br />
tar sands from Canada,” says Etlin.<br />
Tar sands have the consistency of<br />
asphalt and without the upgrade,<br />
34 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
photo provided by bp
BP wouldn’t be able to process that<br />
resource.<br />
“The headway we’ve made on this<br />
project has been remarkable thanks<br />
to the safe and conscientious work of<br />
BP employees and several thousand<br />
contractors, as well as the continued<br />
support from community members,”<br />
says Nick Spencer, business unit<br />
leader at the Whiting Refinery. “The<br />
modernization project is a source of<br />
pride for Whiting residents because<br />
of the job creation and security it has<br />
brought to the region as well as the<br />
significant indirect benefits to local<br />
retailers and suppliers.”<br />
Etlin explains that the project<br />
includes a new coker complex,<br />
a crude distillation unit, a gas oil<br />
hydrotreater, sulfur recovery facility<br />
and modernization of the refinery’s<br />
water treatment plant.<br />
The heart of the project is the<br />
coker facility. It will heat the heavier<br />
tar sands crude oil, distilling it into<br />
products such as gasoline and diesel.<br />
The coker complex has six drums,<br />
30 feet by 125 feet tall, each weighing<br />
793,000 pounds.<br />
From there, material goes to the<br />
12-pipe distillation tower, which<br />
works much like a series of coffee<br />
filters. The holes in the filter get<br />
increasingly smaller and along the<br />
way different petroleum products<br />
are “filtered” out and sent on their<br />
way to the refining process.<br />
“This will give us the capability to<br />
process tar sands. It will increase our<br />
through product from Canada,” says<br />
Berna. But to assemble the coker,<br />
BP contracted with Mammoet PTC<br />
crane – the world’s largest – to set<br />
the massive coker drums in place.<br />
It arrived on 158 trucks and took 30<br />
days to assemble.<br />
Berna also is in charge of logistics<br />
for the project, making sure<br />
that contractors from Spain, Italy,<br />
the Philippines and from across the<br />
United States get their specialized<br />
components to Whiting on time.<br />
Every detail has been mapped out,<br />
including construction of a 54-acre<br />
barge dock on land BP is leasing<br />
from ArcelorMittal in East Chicago.<br />
When the project is done and BP no<br />
DRUM ROLL One of six coker drums is put into place by the giant<br />
Mammoet PTC crane. Each coker drum weighs 793,000 pounds.<br />
longer needs the land, ArcelorMittal<br />
will have a new dock.<br />
“This dock was built especially<br />
for us, but when we’re done, Mittal<br />
will thank us for it every day,” says<br />
Berna, adding that maintaining the<br />
dock after BP hands it over will be<br />
Mittal’s responsibility. “Before we<br />
built the dock, this was just forgotten<br />
land. But without it, we couldn’t<br />
have done this job.”<br />
In addition to the dock, BP built<br />
a 47-acre contractor trailer complex<br />
and parking area at 129th Street and<br />
Dickey Place. It also leases 600,000<br />
square feet of warehouse storage at<br />
the Ameriplex at the Port complex<br />
in Portage.<br />
But to get components to the dock,<br />
Berna had to make sure each one –<br />
including the 46-by-166-foot, 1.7 million<br />
pound vacuum tower – was built<br />
to exacting specifications because<br />
each had to fit under bridge spans or<br />
through lift bridges along the Mississippi<br />
and Illinois rivers, or squeeze<br />
down city streets in East Chicago and<br />
Whiting in order to get to the refinery.<br />
Other components arrived at the<br />
Port of <strong>Indiana</strong> and were then put<br />
on a barge and shipped across the<br />
lake to Whiting.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 35<br />
photo provided by bp
sPeCiAl NeWs rePOrT uPDATe<br />
BP Whiting History<br />
1889 – Construction of a refinery begins on 235 acres.<br />
1890 – First shipment of 125 tank cars of kerosene is shipped.<br />
1913 – Whiting refinery engineers discover that by using pressure<br />
and high temperature, they can double gasoline output from<br />
each barrel of crude oil, a discovery that becomes vital during<br />
World War i. production goes from 2 million barrels of gasoline<br />
in 1914 to 12 million barrels in 1918.<br />
1923 – refinery engineers discover that by adding tetraethyl to gasoline<br />
it improves the performance of automobile engines.<br />
1941 – Four days before the bombing of pearl Harbor, research at<br />
the refinery leads to the discovery of a process that can make<br />
high-grade aviation fuel from low-octane naphtha.<br />
1959 – Construction is completed on the second of two crude oil pipe<br />
stills that can distill 140,000 barrels of crude oil a day.<br />
1972 – Whiting’s no. 4 ultraformer begins operations. it is a process<br />
where molecules of gasoline are “reformed” to produce highoctane<br />
gasoline that is lead-free.<br />
1977 – The refinery establishes an all-time production record of<br />
504,000 barrels of crude oil in 24 hours.<br />
1993 – The Distillate Desulfurizer unit is built to provide low-sulfur<br />
diesel fuel.<br />
1999 – Whiting becomes part of the newly merged Bp Amoco Corp.<br />
2006 – Whiting refinery announces a massive modernization project.<br />
2008 – After obtaining the necessary permits, construction begins.<br />
2013 – Whiting refinery modernization project is scheduled for<br />
completion.<br />
“We had to coordinate around the<br />
shipping season on the St. Lawrence<br />
Seaway,” says Berna. “We have three<br />
more large ships coming from the<br />
Philippines and they will start their<br />
journey on March 24 in order to get<br />
material here when we need it.<br />
“Lots of things are coming from<br />
the United States; our steel is coming<br />
from Texas and lots of our vessels<br />
are U.S.-based. Only the very large<br />
vessels for the cokers were not made<br />
in the U.S. and that’s because they’re<br />
very specialized,” says Berna. “It was<br />
important to be near a port where<br />
they could be handled.”<br />
For instance, some of the pipe<br />
that has been shipped to Whiting<br />
and now sits in a storage lot was<br />
96 inches in diameter. By the time<br />
the project is finished, more than 1.4<br />
million feet of pipe will be installed,<br />
each section welded by hand.<br />
“This is all specialty carbon steel<br />
pipe with a stainless lining,” says<br />
Berna. “It was brought over from<br />
Spain. This isn’t just the logistics<br />
of getting material on the hook for<br />
the crane to lift it into place; it’s the<br />
logistics of every little piece along<br />
the way. Our hopper barges go up<br />
the Mississippi and Illinois rivers<br />
from Louisiana, and to get past<br />
the bridge in Lemont, Ill., nothing<br />
could be taller than 22 feet.” That’s<br />
why the barges sit a bit lower in the<br />
water.<br />
As the project moves ahead, Berna<br />
has to make sure that the daily production<br />
of 7.5 million gallons of<br />
gasoline and 1.25 million gallons of<br />
jet fuel isn’t interrupted. That’s why<br />
special racks called modules have<br />
been built that can be lifted once<br />
and then by using a series of jacks,<br />
moved into place up to 600 feet<br />
away. The racks – more than 600 of<br />
them – carry the pipes and wiring<br />
that will be used in the distillation<br />
process of the heavy crude. They<br />
are built off-site rather than built a<br />
piece at a time because it’s safer and<br />
causes less disruption in the refining<br />
process.<br />
In addition to gasoline and jet<br />
fuel, the BP refinery also produces<br />
naphtha, gas oil which is used to<br />
36 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
photo provided by bp
produce low-sulfur diesel and jet<br />
fuel, and residual material from<br />
which petroleum coke for power<br />
plants and asphalt for road construction<br />
is refined. The BP Whiting<br />
refinery produces about 8 percent<br />
of the nation’s asphalt.<br />
Once the new equipment is in<br />
place and operating, older equipment<br />
will be taken offline and<br />
removed. Berna says the new<br />
machinery will improve efficiency<br />
and productivity at the refinery and<br />
reduce both water and air emissions.<br />
As the project continues, Berna<br />
says he’s especially proud of the<br />
safety record the refinery has during<br />
the project. Only a few minor injuries<br />
have been reported, but he<br />
credits that to the workers and the<br />
community.<br />
“We have a meeting every day with<br />
our security, EMS and fire and with<br />
representatives of the community.<br />
We let them know where we need to<br />
route people and materials that are<br />
going to close roads,” says Berna. “If<br />
there is an emergency, fire and EMS<br />
need to know exactly where they<br />
are going and how they’re going to<br />
get there.<br />
“We send out e-mails to all<br />
adjacent businesses that may be<br />
affected,” says Berna. “We also keep<br />
in touch with Whiting, East Chicago<br />
and Hammond police departments<br />
to let them know, too. Constant<br />
communication is an absolute key.”<br />
Etlin explains that the communities<br />
have been eager to cooperate<br />
because they realize the importance<br />
of the project to their future.<br />
“This project is very important<br />
to the local economy,” says Etlin.<br />
“There are hundreds and hundreds<br />
of local businesses that benefit from<br />
this project. In addition to 1,900<br />
employees on site, there are up to<br />
3,500 contractors working here.<br />
Engineering assistance has come<br />
from BP’s North American headquarters<br />
in Houston, and from its<br />
corporate office in London.<br />
“They frequent local restaurants,<br />
local retailers, suppliers and services.<br />
It’s having a massive impact.<br />
Even when the modernization is<br />
complete, we’re going to require<br />
thousands of contractors for maintenance.”<br />
When BP made the decision to<br />
modernize the refinery, Etlin says<br />
Whiting breathed a sigh of relief.<br />
“This modernization will keep the<br />
refinery viable for another 30 or 40<br />
years. People are very proud to be<br />
here and working on this project.<br />
There are no other projects like this.<br />
It gives us the flexibility to process<br />
whatever we want.”<br />
In fact, when BP completes the<br />
modernization, it will sell its refineries<br />
in Texas City, Texas, and Carson,<br />
Calif. That will leave BP with only<br />
three refineries in the U.S. Besides<br />
Whiting, the others are in Cherry<br />
Point, Wash., and Toledo, Ohio. n<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 37
DiVersiTY<br />
<strong>Business</strong> en español<br />
Minority-owned businesses help drive the economy.<br />
by Michael Puente<br />
<strong>Northwest</strong> <strong>Indiana</strong> was buried<br />
in snow in early February.<br />
Schools and businesses<br />
were forced to shut down for several<br />
days. The situation in Chicago<br />
wasn’t much better, with hundreds<br />
of motorists stranded on Lakeshore<br />
Drive during the <strong>2011</strong> blizzard.<br />
But even as the region went into<br />
a deep freeze, <strong>Northwest</strong> <strong>Indiana</strong><br />
saw the launch of a new bilingual<br />
publication that hopes to heat<br />
things up in the coming months.<br />
“There was a strong need for this<br />
business for Hispanic outreach,”<br />
says Lisette Guillen-Gardner, owner<br />
of Que Viva, an English and Spanish<br />
weekly publication that focuses<br />
on <strong>Northwest</strong> <strong>Indiana</strong>.<br />
Guillen-Gardner used to operate<br />
a similar publication for a daily<br />
newspaper in <strong>Northwest</strong> <strong>Indiana</strong>,<br />
but when it stopped publishing the<br />
bilingual newspaper it left the door<br />
open for Guillen-Gardner.<br />
“We kind of took the initiative to<br />
resurrect the newspaper,” Guillen-<br />
Gardner says. She adds that some<br />
may have the misconception that<br />
such a newspaper would work<br />
only in East Chicago, where Hispanics<br />
make up more than half the<br />
population.<br />
“It’s not just about East Chicago.<br />
It’s not just about the Hispanic<br />
market. What we’re trying to do is<br />
really acclimate the Hispanic community<br />
into the rest of the community,”<br />
Guillen-Gardner says. “We are<br />
<strong>Northwest</strong> <strong>Indiana</strong>. We are <strong>Indiana</strong>.<br />
We also just want to make sure that<br />
those who do not understand the<br />
(Spanish) language, we want to fill<br />
them in on what’s going on.”<br />
Guillen-Gardner is an example of<br />
the role minority-owned businesses<br />
HISPANIC OUTREACH Lisette Guillen-Gardner (right), owner of Que Viva, pictured<br />
at WJOB-AM with frequent radio guest Dr. Robert Kauffman and Maria Guillen.<br />
are playing in helping drive the<br />
economy out of the recession. In<br />
addition to Que Viva, Guillen-Gardner<br />
hosts a bilingual radio program<br />
on WGVE-FM 88.1 at the Gary Area<br />
Career Center in Gary. She also runs<br />
a separate public relations and marketing<br />
agency.<br />
Even in the down economy, Guillen-Gardner<br />
says smaller businesses<br />
still need an avenue to reach their<br />
Spanish-speaking customers. “It’s<br />
the businesses that are allocating<br />
dollars just for the Spanish-speaking<br />
market,” Guillen-Gardner says. “And<br />
now they have somewhere to put<br />
those dollars.”<br />
Some may conclude that Guillen-<br />
Gardner’s publication, Que Viva, is<br />
tapping into a market that is still<br />
relatively new to <strong>Indiana</strong>. Not so.<br />
Hispanic-owned businesses have<br />
been operating in <strong>Indiana</strong> for nearly<br />
100 years.<br />
In fact, <strong>Northwest</strong> <strong>Indiana</strong> is home<br />
to the oldest Hispanic-owned business<br />
in <strong>Indiana</strong>. “What really helps<br />
is that we are a third-generation family-owned<br />
business. We’re the oldest<br />
Mexican family-owned manufacturer<br />
in the Midwest, and the governor<br />
even recognized us as the oldest in<br />
the state,” says Ed Garza, who runs<br />
V.F. Garza & Sons, Mexican food<br />
products, in East Chicago. “We manufacture<br />
authentic Mexican food and<br />
we really put a lot of emphasis on<br />
quality. What we’ve done is stuck<br />
to our game plan of keeping truly<br />
great-quality products.”<br />
38 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
provided by wJob<br />
shawn spence SHAWNSpENCE.COm
TORTILLAS NUEVO LEON<br />
Jesus “Jesse” Martinez<br />
is operations manager<br />
for O.M. Distributors.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 39
DiVersiTY<br />
Garza’s grandfather, Vicente F.<br />
Garza, migrated to the United States<br />
from the northern Mexico state of<br />
Nuevo Leon in 1925. On his journey<br />
to the Chicago area, he brought with<br />
him authentic Mexican food recipes.<br />
Those recipes described ingredients<br />
and procedures to make Mexican<br />
cans. The company thrived and continues<br />
to this day, selling its products<br />
under the name El Popular. The<br />
dozens of products the company<br />
sells can be purchased throughout<br />
the Midwest.<br />
Vicente’s eldest son, Richard,<br />
acquired the business in 1982 and<br />
“What we’re trying to do is really<br />
acclimate the Hispanic community into<br />
the rest of the community.”<br />
favorites such as chorizo (a spicy<br />
Mexican sausage), mole (a dark,<br />
spicy sauce), chocolate and queso<br />
(cheese).<br />
Just two years after arriving from<br />
Mexico, Vicente founded a manufacturing<br />
and distribution company in<br />
East Chicago, a small industrial town<br />
that began to see an influx of Mexi-<br />
—Lisette Guillen-Gardner, Que viva<br />
continued the family tradition of<br />
producing only all-natural food recipes,<br />
free of preservatives, artificial<br />
colors and flavors. In 2002, Richard<br />
Garza turned over the 75-year-old<br />
company to his sons, including Ed<br />
Garza.<br />
But the company hasn’t stopped<br />
expanding. Although its main offices<br />
are in East Chicago in the very<br />
building where it first started, the<br />
company built a processing plant<br />
in Valparaiso in 2003. “The plant<br />
allowed us to have more control<br />
of the quality of our product and<br />
packaging issues. We manufactured<br />
in EC years ago and we decided to<br />
open up a state-of-the-art facility,”<br />
Ed Garza says.<br />
A down economy and more competition<br />
hasn’t slowed the company’s<br />
success. “What we’re doing<br />
is going out there knocking on<br />
doors and developing new business<br />
instead of being satisfied with what<br />
we have. In my eyes, we are ahead<br />
of the economy,” Garza says. “As far<br />
as I’m concerned, Latinos can run a<br />
business just as well as anyone else.<br />
We’re your average entrepreneurs.”<br />
One of V.F. Garza’s competitors<br />
is just down the street. Established<br />
in 1975, O.M. Distributors is family<br />
owned, with its main product tortillas,<br />
a Mexican staple, under its own<br />
label, Tortillas Nuevo Leon.<br />
Oscar and Maria Martinez founded<br />
the company with a simple strategy:<br />
provide responsive customer service,<br />
great products with an authentic<br />
Mexican taste and high quality<br />
standards of product preparation.<br />
“When my dad started in the business,<br />
he worked for a tortilla factory<br />
as a distributor. When that company<br />
shut down, he decided that if he had<br />
done it for so long for someone else,<br />
why not be able to make his own?”<br />
says Jesus Martinez, a son of Oscar<br />
and Maria, who now helps run the<br />
company with his brother, Jaime,<br />
and sister, Olga.<br />
The company’s specialty products<br />
are corn and flour tortillas, Totopo<br />
chips, tostadas, chicharrones (pork<br />
rinds) and three flavors of Mexican<br />
salsas.<br />
With <strong>Indiana</strong>’s ever-increasing<br />
Hispanic population, O.M.<br />
has expanded as well. In 2008,<br />
the company moved into a new<br />
60,000-square-foot facility and<br />
updated its equipment to increase<br />
overall productivity to keep up with<br />
customer demand.<br />
“We really are keeping up with<br />
40 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
ZEKE TURNER<br />
CEO<br />
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For more information, company eligibility requirements, or to<br />
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DiVersiTY<br />
the market. Every couple of years<br />
you have to change equipment and<br />
update to what is most modern. We<br />
automate and use machines that<br />
We used to have two locations, and<br />
now being in one facility gives us<br />
room for expansion,” Martinez says.<br />
“With a bigger building, we now<br />
“As far as I’m concerned, Latinos can run<br />
a business just as well as anyone else.<br />
We’re your average entrepreneurs.”<br />
bring down labor and keep up with<br />
demand,” Jesus Martinez says. “Now,<br />
we’re expanding out of state and<br />
competing with larger companies.<br />
We also stay successful by coming<br />
up with new products such as the<br />
whole wheat tortillas and the chicharrones<br />
line.”<br />
Having a larger facility makes for<br />
better workflow. “It’s helped us keep<br />
everything in one location. You can<br />
keep an eye on everything better.<br />
—Ed Garza, v.F. Garza & sons<br />
have room to grow and are able to<br />
keep a closer eye on how the business<br />
is being run.”<br />
Martinez says because everyone<br />
still has to eat, the down economy<br />
hasn’t affect the company’s bottom<br />
line. “The economy affects different<br />
businesses differently. When dealing<br />
with food manufacturing, you’re<br />
dealing with a business that has an<br />
impact on everyone,” Martinez says.<br />
“Everyone has to eat, and right now<br />
the least expensive food item you<br />
can buy is tortillas. You can do lots<br />
of things with them, wrap a hot dog<br />
up in one or eat it with beans.”<br />
Whether it’s making tortillas or<br />
selling tools, Martinez says the pressures<br />
of running a business are<br />
the same. “There aren’t too many<br />
pressures in the aspect of being<br />
Hispanic, but there are definitely<br />
pressures. Making sure that you’re<br />
doing everything the way your parents<br />
taught you how is probably the<br />
biggest pressure,” Martinez says, “as<br />
well as making a quality product<br />
and making sure that your customer<br />
is happy, because if they aren’t, then<br />
how can you expect to have a successful<br />
business?”<br />
Supporting and guiding Hispanicowned<br />
business is the mission of<br />
the <strong>Northwest</strong> <strong>Indiana</strong> Hispanic<br />
Chamber of Commerce. The volunteer<br />
group was founded in 2006<br />
by Debra Bolanos, owner of a small<br />
travel agency (Galaxy Travel), with<br />
42 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
assistance from Dr. Juana Watson,<br />
the former senior advisor for Latino<br />
and immigrant affairs for <strong>Indiana</strong><br />
Gov. Mitch Daniels.<br />
“I noticed that no one was reaching<br />
out to the Hispanic community<br />
and small business owners. Having<br />
a Hispanic chamber of commerce<br />
and having someone who is bilingual<br />
to help with small Hispanic<br />
business owners helps a lot,” Bolanos<br />
says. “One of the things we do<br />
is to help them with legal problems<br />
or taxes; we refer them to resources<br />
and whatever problems are taken<br />
care of.”<br />
The chamber has 74 members representing<br />
small and large businesses<br />
in Lake and Porter counties. Some<br />
of its members include Citizens<br />
Financial Bank, Centier Bank and<br />
First Midwest Bank, Radisson Hotel<br />
of Merrillville, McDonald’s Hispanic<br />
Owners Association, American<br />
Family Insurance and State Farm<br />
Insurance.<br />
Some of those firms also advertise<br />
on WJOB-AM 1230 in Hammond.<br />
The station’s history dates back to<br />
1940, when its call letters were formalized,<br />
but its lineage can be traced<br />
to 1923.<br />
The station grew in popularity<br />
by playing ethnic music, including<br />
Polish, Slovak, Greek and Spanish<br />
choices. The station also helped<br />
to launch the careers of prominent<br />
newsmen, including Frank Reynolds<br />
and Hugh Hill.<br />
Reynolds served as news anchor at<br />
WJOB before moving on to WLS-TV<br />
Channel 7 (ABC) in Chicago. He<br />
would later serve as national anchor<br />
for ABC News. Hill, meanwhile,<br />
became a political reporting powerhouse<br />
for WLS-TV following his<br />
reporting days at WJOB. Felicia<br />
Middlebrooks, morning anchor at<br />
WBBM-AM 780 in Chicago, also got<br />
her start at WJOB.<br />
WJOB became an almost inseparable<br />
element of life in the Calumet<br />
Region because of its news and<br />
local sports coverage, talk shows<br />
and severe weather updates. But the<br />
station nearly closed its doors eight<br />
years ago as financial troubles hit<br />
WJOB’s owners hard. The station<br />
filed for bankruptcy and feel into<br />
receivership.<br />
Not wanting the station to go off<br />
the air or be taken over by an out-ofstate<br />
entity which would air non-local<br />
programming, Alexis Vasquez Dedelow<br />
took up the challenge in 2004 of<br />
buying the station and running it with<br />
her husband, Jim Dedelow.<br />
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“Jim was involved with WJOB<br />
through some of the sports. We<br />
wanted the station to stay local and<br />
stay talk,” Vasquez Dedelow says. “A<br />
couple of bids fell through and the<br />
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could probably come up with and<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 43
DiVersiTY<br />
Vasquez Dedelow is the principal<br />
owner of the station, with Jim serving<br />
as morning host, just one of the<br />
on-air duties he has at the station.<br />
WJOB is just one of a few stations<br />
nationwide that’s not only owned<br />
by a woman but also Hispanic.<br />
Vasquez Dedelow is also a practicing<br />
attorney, so managing her practice<br />
and running a radio station can<br />
be difficult. “I’m on the air early in<br />
the morning with Jim and I try to do<br />
the work around my court schedule.<br />
I do a lot of things for the station on<br />
“There aren’t too many pressures in the<br />
aspect of being Hispanic, but there are<br />
definitely pressures. Making sure that<br />
you’re doing everything the way your<br />
parents taught you how is probably the<br />
biggest pressure.”<br />
The number of AM radio stations<br />
owned by Hispanics is barely 7 percent,<br />
according to the Pew Research<br />
Center in Washington, DC.<br />
Give Children<br />
a Winning Start!<br />
—Oscar martinez, O.m. distributors<br />
the weekends and in the evenings,”<br />
Vasquez Dedelow said. “I like to<br />
think the station is 24/7. The law<br />
office is 9 to 5.”<br />
Vasquez Dedelow grew up in<br />
East Chicago in a family of seven,<br />
where her father worked in the mill<br />
for most of his life, and her mother<br />
worked at home. Vasquez Dedelow<br />
said she never envisioned herself<br />
becoming a radio personality and<br />
station owner, or even an attorney.<br />
Balancing her two careers and her<br />
own family, with three children, can<br />
be difficult but it’s something she<br />
enjoys.<br />
But providing news, information,<br />
local sports and discussion for<br />
WJOB’s listeners on the air and over<br />
the Internet is paramount to Vasquez<br />
Dedelow. “<strong>Northwest</strong> <strong>Indiana</strong> tends<br />
to get lumped into a lot of the Chicago<br />
media and news. The only time<br />
you hear about this area is when<br />
something negative happens here,”<br />
Vasquez Dedelow says. “I like focusing<br />
and putting a spotlight on all the<br />
positive things and people that are<br />
happening here. That’s important to<br />
me.” n<br />
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44 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
y bob KRoneMyeR<br />
For busy executives who<br />
would like to commit to a<br />
regular fitness program but<br />
don’t feel they have the time, Thor<br />
Thordarson may be all the inspiration<br />
they need.<br />
As president and CEO of IU Health<br />
LaPorte Hospital, the 47-year-old<br />
Thordarson has been participating<br />
in triathlons (swim, bike and run)<br />
since 2003. “My friends talked me<br />
into doing a triathlon here in LaPorte<br />
that the Y sponsors every year,” he<br />
recalls.<br />
Typically, Thordarson devotes two<br />
to three sessions a week to each of<br />
the three components of a triathlon,<br />
with each session lasting about<br />
one hour, for a weekly workout<br />
in the range of 10 to 15 hours. He<br />
squeezes in activity “any time and<br />
any day of the week I can,” starting<br />
as early as 5:30 in the morning. “I<br />
have also been known to run outside<br />
in winter at 11 o’clock at night,”<br />
he says. Longer sessions are on the<br />
weekends.<br />
Working out, though, comes at a<br />
cost. “You only have so many hours<br />
in a week, and only so many of those<br />
hours represent discretionary time,”<br />
Thordarson notes. “So I may give<br />
up television viewing and attending<br />
other sports events. I rarely watch<br />
football or basketball on TV.”<br />
As for encouraging fellow executives<br />
to take the plunge in fitness,<br />
“any time is better than nothing,”<br />
stresses Thordarson, who freely<br />
admits that there are periods when<br />
he devotes absolutely no time to<br />
his training regimen. “There are<br />
times when you just don’t have any<br />
time, except for work, and you’re<br />
exhausted when you come home.<br />
Even if you just get out and walk or<br />
bike for a half an hour, that’s better<br />
than not doing anything.”<br />
exeCuTiVe heAlTh & FiTNess<br />
Finding Time for Fitness<br />
Commit to exercise for a more productive workday.<br />
Thordarson, who enjoys biking the<br />
most, is a firm believer in the three<br />
“Fs” of exercise: fitness, fun and<br />
friends (teaming up with others can<br />
be a great motivator). “You always<br />
have time for something that’s a priority,<br />
so if you find you don’t have<br />
the time, you haven’t made it a priority,”<br />
he observes.<br />
Lori Mazick, general manager at<br />
Pinnacle Athletic Club in Mishawaka,<br />
“Everything works<br />
better when<br />
you’re consistently<br />
exercising.” —brad toothaker,<br />
Cb Richard Ellis/bradley<br />
says most of the executives she<br />
knows who are successful in intertwining<br />
fitness into their schedule<br />
work with a personal trainer. “There<br />
is something about having a scheduled<br />
appointment. This is how their<br />
minds function. If they know it’s a<br />
scheduled appointment, they are<br />
more committed to it,” says Mazick,<br />
who is a personal trainer herself.<br />
As for how many times a week<br />
an executive should commit to fitness<br />
and for how long per session,<br />
it depends largely on individual fitness<br />
goals. “Those who are using it<br />
strictly as a mental booster and kind<br />
of a stress release can often get by<br />
with 30 minutes a day, three times<br />
a week – Monday, Wednesday and<br />
Friday – perhaps during a lunch<br />
hour,” Mazick conveys. “But those<br />
who are really committed do it every<br />
day, Monday through Friday.”<br />
Another motivator is to combine<br />
sports with work, such as first playing<br />
tennis or racquetball with outside<br />
executives, followed by gathering<br />
in the member’s lounge at Pinnacle<br />
Athletic Club to discuss contracts<br />
and other business matters for up to<br />
90 minutes.<br />
Similarly, executives who travel<br />
need to determine in advance if<br />
the hotel has a well-equipped fitness<br />
center or an arrangement with<br />
a nearby club. “You still want to<br />
meet that fitness requirement on<br />
the road,” Mazick says. “Most of the<br />
hotels in our town purchase guest<br />
passes from us.”<br />
Mazick says it is important for an<br />
executive to recognize that “when<br />
you are the busiest and the most<br />
stressed is when you really need to<br />
stay focused on your fitness. It’s that<br />
one piece that will get you through<br />
those stressful times.”<br />
Time management is key, according<br />
to Andrew Wallen, president<br />
and CEO of Integrated Movement,<br />
a personal training and sports performance<br />
studio in Valparaiso. “The<br />
ones who really want to work out<br />
are able to find time, whether it’s<br />
first thing in the morning or on their<br />
lunch hour or after work,” he says.<br />
“They can also come here and just<br />
put their brain on cruise control. We<br />
instruct them and put them through<br />
their program, so they don’t really<br />
have to think.”<br />
A typical executive workout at<br />
Integrated Movement is 30 to 45<br />
minutes, encompassing strength and<br />
flexibility training. Personal goals<br />
range from weight loss to staying in<br />
shape. Being highly efficient in the<br />
short time allotted mirrors the efficiency<br />
executives expect in business,<br />
so that adds to their commitment.<br />
“Most executives at minimum work<br />
out with a personal trainer twice a<br />
week,” says Wallen, who is also a<br />
personal trainer. “Working with a<br />
personal trainer sort of removes<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 45
exeCuTiVe heAlTh & FiTNess<br />
that guesswork of how many sets or<br />
repetitions or what exercises to do<br />
today, especially in a period of high<br />
stress when it’s hard for an executive<br />
to focus.”<br />
Wallen also points out that when<br />
building a business, executives obviously<br />
ponder the future of that business.<br />
“Likewise, you need to keep<br />
the future of your body in mind. The<br />
to eat and sleep better. Everything<br />
works better when you’re consistently<br />
exercising.” Peer pressure of<br />
working out with another person is<br />
also helpful, says Toothaker, who<br />
swims with other executives.<br />
“Commit to it and make it happen,”<br />
Toothaker urges. “Exercise is not just<br />
a lifestyle, it’s life.”<br />
“Because executives are very<br />
“For most executives, the most<br />
important thing for them is to deal<br />
with their level of stress.”<br />
more you neglect your body through<br />
the years, the harder it is to get back<br />
where you want to be.”<br />
Brad Toothaker, president and<br />
CEO at CB Richard Ellis/Bradley,<br />
a broad-based commercial realestate<br />
services firm in South Bend,<br />
has been swimming since he was a<br />
youngster and swam competitively<br />
during college at the University of<br />
California, Los Angeles. Today, the<br />
42-year-old executive commits to<br />
typically two to three times a week<br />
at the pool at Memorial Health &<br />
Lifestyle Center in downtown South<br />
Bend, mostly at 5:45 in the morning<br />
for a full hour. “I used to do all the<br />
strokes and my specialty was butterfly,<br />
but now I pretty much just do<br />
freestyle,” he says.<br />
Toothaker says committing to<br />
swimming as an executive and a<br />
father is challenging. “Do the best<br />
you can. Shoot for four or five times<br />
a week, although you will probably<br />
average less than that,” he advises. In<br />
addition, “not everyone’s a morning<br />
person. Find the time that you know<br />
you can commit most frequently to.<br />
For me, it’s before things start happening<br />
in the day. However, other<br />
people are at their best after dinner.”<br />
Toothaker, who also snow skis and<br />
water skis, believes that the more<br />
someone stays disciplined with exercise,<br />
the more disciplined that person<br />
is in life. “It helps get your brain running<br />
at a better pace and you tend<br />
—debi pillarella, Community hospital Fitness pointe<br />
schedule-oriented, it is best that they<br />
schedule their fitness routines, their<br />
stress-management classes such as<br />
yoga and their massages for wellness<br />
as all part of their workday,” says<br />
Debi Pillarella, a personal trainer<br />
and the program manager at the<br />
Community Hospital Fitness Pointe<br />
in Munster. This can be difficult,<br />
she concedes, because “it seems as<br />
though executives really never have<br />
an off switch.”<br />
One successful strategy is to work<br />
out early in the morning, before<br />
turning on any electronic device<br />
or computer or making any phone<br />
calls. “You don’t want the day to get<br />
away from you,” says Pillarella, who<br />
notes that many executives are literally<br />
waiting in their cars for the fitness<br />
center to open its doors at 5<br />
a.m. “By 5:30 or 5:45, they need to<br />
be out the door and on their way.”<br />
Pillarella and her staff encourage<br />
executives to work out as often as<br />
they can. “Anything is better than<br />
nothing,” she echoes. “For most<br />
executives, the most important thing<br />
for them is to deal with their level of<br />
stress. We know that cortisol, which<br />
is a hormone released during stressful<br />
times and that increases stress,<br />
has serious ramifications on overall<br />
health and mental acuity.” Exercise,<br />
on the other hand, relieves stress by<br />
increasing the production of endorphins<br />
(the happy hormone).<br />
The goal is not necessarily to<br />
be buff and run the marathon, but<br />
rather maintain a quality of life to<br />
be able to work effectively and relatively<br />
stress-free. “You want to start<br />
the day with a clean, fresh slate,”<br />
says Pillarella, a spokesperson for<br />
the American Council on Exercise<br />
(ACE).<br />
Some executives work out for only<br />
15 to 20 minutes because they then<br />
get a page and have to leave the<br />
premises. On the other end of the<br />
spectrum, “if you tell an executive<br />
you need an hour a day, six days a<br />
week, it’s not just realistic for him,”<br />
Pillarella explains. “It’s always better<br />
to start small. You can always add<br />
on.” Independent of a fitness center,<br />
executives can stretch and take a<br />
walk during lunch break.<br />
The buddy system is a way for<br />
many executives to commit to fitness.<br />
“Each understands the other’s<br />
lifestyle,” Pillarella says. “For the<br />
busy business person, today only<br />
comes once, so if what you can do<br />
today can benefit your tomorrow,<br />
make that investment in yourself as<br />
you would in your business.”<br />
BodyMax Fitness Centers, with<br />
locations in Hobart, Merrillville and<br />
Munster, offers an express training<br />
session. “Executives can get a fantastic<br />
workout in 30 minutes,” says<br />
President Martin Shreibak. Add<br />
in a shower and a smoothie, and<br />
most people can leave the premises<br />
within an hour.<br />
Most executives at BodyMax<br />
build up a sweat three days a week,<br />
mostly during lunch or as early as<br />
5:30 in the morning. Power Plate<br />
(which employs vibration technology)<br />
and the multifunctional TRX<br />
are two popular workout stations.<br />
“Studies show that having a great<br />
workout makes people more productive,<br />
so you’ve got to find the<br />
time,” Shreibak conveys. “You have<br />
to prioritize. It’s has to become part<br />
of your lifestyle.”<br />
Shreibak believes committing to<br />
fitness is “essential” to an executive’s<br />
success and it helps a person<br />
become more focused. “It’s much<br />
better than having to caffeinate<br />
yourself to get through the day.” n<br />
46 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
FITTING IN FITNESS<br />
Terry McMahon works out<br />
at Fitness Pointe, Munster.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 47
exeCuTiVe heAlTh & FiTNess<br />
Striking Back at Stroke<br />
Full recovery is possible, but few arrive at the hospital in time.<br />
by RicK a. RichaRdS<br />
One of the major contributing<br />
factors in strokes is stress.<br />
For business owners worried<br />
about their bottom line, they<br />
need to take a step back and consider<br />
the impact that has on their<br />
health, according to the National<br />
Stroke Association.<br />
Jim Baranski, CEO of the association,<br />
says that while stroke remains<br />
one of the leading causes of death in<br />
the United States, data from the Centers<br />
for Disease Control and Prevention<br />
shows it is no longer among the<br />
top three. After decades of being the<br />
third-leading cause of death, Baranski<br />
says 2008 statistics just made<br />
available by the CDC show strokes<br />
have fallen to fourth.<br />
“National Stroke Association is<br />
encouraged by these new preliminary<br />
data,” says Baranski. “Stroke<br />
has governed the third-place ranking<br />
for cause of death in this country<br />
for much too long. This development<br />
is representative of many<br />
factors, including increased awareness,<br />
better stroke care, more use<br />
of available treatments such as clotbuster<br />
thrombolytic drugs and other<br />
medications, improved risk factor<br />
management and more people getting<br />
to the hospital immediately<br />
upon recognizing a warning sign or<br />
symptom.”<br />
Dr. Virgil DiBiase, a neurologist<br />
with Porter Hospital in Valparaiso,<br />
describes stroke as “a brain attack.”<br />
DiBiase says up to 80 percent of<br />
strokes are preventable, adding,<br />
“Not only can we save lives, but we<br />
can restore people to their full and<br />
active lives after a stroke if we see<br />
them in time.”<br />
He explains that stroke victims<br />
who receive clot-busting medication<br />
Know the Signs of Stroke<br />
These are common signs of stroke<br />
in both men and women:<br />
• sudden numbness or weakness of face, arm or leg,<br />
especially on one side of the body.<br />
• sudden confusion, trouble speaking or understanding.<br />
• sudden trouble seeing in one or both eyes.<br />
• sudden trouble walking, dizziness, loss of balance or<br />
coordination.<br />
• sudden severe headache with no known cause.<br />
Women may report unique stroke symptoms:<br />
• sudden face and limb pain.<br />
• sudden hiccups.<br />
• sudden nausea.<br />
• sudden general weakness.<br />
• sudden chest pain.<br />
• sudden shortness of breath.<br />
• sudden palpitations.<br />
call 911 immediately if you have any of these symptoms.<br />
every minute counts for stroke patients and<br />
acting fast can lead patients to the stroke treatments<br />
they desperately need. the most effective stroke treatments<br />
are only available if the stroke is recognized<br />
and diagnosed within the first three hours of the first<br />
symptoms. actually, many americans are not aware that<br />
stroke patients may not be eligible for stroke treatments<br />
if they arrive at the hospital after the three-hour window.<br />
Source: National Stroke Association. For more information<br />
on stroke awareness and prevention, visit www.stroke.org.<br />
48 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
ACT FAST Those suffering stroke symptoms must get to the hospital quickly for the best chance of recovery.<br />
within three hours of the first symptoms<br />
can make a complete recovery.<br />
“Yet nationwide, just 2 percent<br />
of stroke patients arrive in time for<br />
optimal treatment.”<br />
DiBiase says people need to be<br />
aware of any sudden change in<br />
their physical condition. “The key is<br />
sudden. If one moment you’re fine<br />
and then there’s an abrupt change,<br />
think stroke. Even if the symptoms go<br />
away, you need emergency care, as it<br />
could be a warning sign that something<br />
big is going to happen. Don’t<br />
wait. Don’t call a doctor. Call 911.”<br />
Kip Adrian, medical director of<br />
Porter’s Emergency Department,<br />
says, “Strokes are one of the most<br />
common serious diagnoses we see<br />
in the ER, yet many people aren’t<br />
familiar with the signs. Time can<br />
make all the difference. We treat<br />
stroke with the same intensity and<br />
level of concern as someone having<br />
a heart attack. Expect immediate<br />
attention and expedited testing<br />
so we can quickly learn if you’re<br />
having a stroke and what kind.”<br />
Adrian says if someone is having<br />
a stroke, those nearby should act<br />
“FAST.” He says that stands for<br />
Face (ask the person to smile and<br />
look to see if one side of the face<br />
droops); Arms (does one arm drift<br />
downward?); Speech (are the words<br />
slurred?); and Time (if the person<br />
shows any of these symptoms, time<br />
is of the essence).<br />
Sherry Mosier, stroke coordinator<br />
at Methodist Hospitals in Gary<br />
and Merrillville, says that one of<br />
the things she emphasizes when<br />
she talks to community groups is<br />
that time matters. “With strokes we<br />
have a small window of opportunity<br />
to reverse the effect of stroke.<br />
Optimally, it’s within three hours,<br />
but we can stretch that to 4½ hours<br />
under the right circumstances,” says<br />
Mosier.<br />
She says stroke victims often<br />
don’t realize they’ve had a stroke.<br />
“Heart attacks are painful,” she says.<br />
“Strokes don’t hurt. A stroke is a bit<br />
of weakness on one side or you<br />
have trouble talking or you have<br />
blurred vision. People may think<br />
they’re tired and go to bed. That’s<br />
the worst thing you can do. These<br />
all seem minor but it could be a<br />
stroke.” Other symptoms include<br />
dizziness, loss of balance or coordination,<br />
a severe headache with no<br />
known cause, or confusion.<br />
Laurel Valentino, director of neuroscience<br />
services at Methodist Hospitals,<br />
says there are factors people<br />
can control to prevent strokes. For<br />
instance, she says diet and exercise<br />
are two factors that play a big role<br />
in a person’s susceptibility to stroke.<br />
“Keep moving. You need at least<br />
30 minutes of exercise a day,” says<br />
Valentino. “Limit the amount of salt<br />
and fat in your diet. Make sure you<br />
maintain a healthy weight.”<br />
Valentino says it’s also important<br />
to keep your blood pressure under<br />
control, and if someone has diabetes,<br />
he or she needs to closely monitor<br />
it and keep it under control.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 49<br />
photo provided by porter health
exeCuTiVe heAlTh & FiTNess<br />
She adds that controlling stress is<br />
also important. “The nice thing about<br />
stress is that it’s controllable. If you<br />
feel stressed, get up and walk. Take<br />
a 10-minute break. You can get so<br />
much more done if you move and<br />
if you eat something healthy when<br />
you do. Think about what you’re<br />
doing.”<br />
Mosier says strokes happen when<br />
the brain’s blood flow stops or leaks<br />
into the wrong place. When that<br />
happens, brain cells die. Among<br />
the major risk factors for stroke that<br />
can be prevented or controlled are<br />
hypertension, smoking, sleep apnea<br />
and heart disease.<br />
She says the major risk factors<br />
that cannot be controlled are age,<br />
“Strokes don’t hurt. A stroke is a bit<br />
of weakness on one side or you have<br />
trouble talking or you have blurred vision.<br />
People may think they’re tired and go to<br />
bed. That’s the worst thing you can do.”<br />
Occupational Medicine & Sports exams.<br />
Serving NW <strong>Indiana</strong> since 2003<br />
US Hwy 30 & Burr St—SE corner “Pointe”<br />
219/769-1DOC (1362)<br />
—sherry mosier, stroke coordinator, methodist hospitals<br />
sex, race and family history. The<br />
risk for stroke doubles every decade<br />
after age 55; African-Americans have<br />
a higher incidence of stroke than<br />
the general population; the risk for<br />
men is higher before age 55, but<br />
for women, the risk increases with<br />
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age, and in fact, stroke kills twice as<br />
many women as breast cancer.<br />
Dr. David Rozenfeld, director<br />
of neurology and neurodiagnostic<br />
services at Community Hospital in<br />
Munster and St. Catherine Hospital<br />
in East Chicago, also is on staff<br />
at <strong>Northwest</strong> <strong>Indiana</strong> Neurological<br />
Associates. While Rozenfeld echoes<br />
the advice of other stroke experts<br />
in <strong>Northwest</strong> <strong>Indiana</strong>, he recognizes<br />
that not everyone is going to be successful<br />
in controlling or eliminating<br />
the risks associated with stroke.<br />
“We’re all human,” says Rozenfeld.<br />
“Losing weight is so hard and putting<br />
it back on is so easy. Not everyone<br />
can exercise because of physical<br />
limitations or age. In an ideal world,<br />
we all would exercise three times a<br />
week and get to our ideal weight.<br />
Frankly, it’s easier to stop smoking<br />
than it is to lose weight.”<br />
Rozenfeld says being aware of the<br />
risks that lead to stroke is the first<br />
step toward doing something about<br />
correcting those issues. “If you have<br />
hypertension, for instance, get your<br />
blood pressure down. If you have<br />
sleep apnea, get it treated because<br />
you’ll die sooner with it than if you<br />
didn’t have it.”<br />
Rozenfeld says that fully addressing<br />
stroke risks could take years for<br />
some people, but the sooner people<br />
get started, the better they will be in<br />
the long run.<br />
That is the position of the National<br />
Stroke Association. “There remains<br />
work for all of us,” says Baranski.<br />
“The first treatment for stroke<br />
became available 24 years ago,<br />
and today, research shows that less<br />
than 5 percent of eligible patients<br />
receive it. Imagine the public outcry<br />
if this were the case with, say, heart<br />
attacks. It is imperative that we continue<br />
raising awareness of stroke<br />
and addressing the needs of stroke<br />
survivors as they recover.<br />
“We’re going to … push even<br />
harder for more public awareness and<br />
education that will eventually drop<br />
stroke further down the list of leading<br />
causes of death in this country,” says<br />
Baranski. “And, we are always happy<br />
to have people join us.” n<br />
50 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Stroke’s Worst Enemies.<br />
Methodist Hospitals is<br />
nationally recognized<br />
for its commitment to<br />
delivering unsurpassed<br />
stroke care.<br />
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Our neurologists and neurosurgeons know that<br />
the faster a patient is diagnosed and treated, the<br />
better the chances for recovery. That’s why Methodist<br />
physicians diagnose and initiate the most appropriate care path within<br />
15 minutes of a patient’s arrival. At our Stroke Center, we seek the<br />
best possible outcomes by combining the most advanced diagnostic<br />
and treatment tools with comprehensive care that includes education,<br />
rehabilitation, nutrition and social service. Methodist has <strong>Northwest</strong><br />
<strong>Indiana</strong>’s only Biplane Catheterization Lab for neurovascular<br />
procedures. Considered the “gold standard” of neurovascular<br />
intervention, it more precisely clears blocked arteries, removes clots<br />
and places stents. No wonder the Methodist Stroke Center is a<br />
HealthGrades ® 5-Star Stroke Treatment Center, an American Heart<br />
Association Gold Award winner, and certifi ed as a Primary Stroke<br />
Center by the Healthcare Facilities Accreditation Program (HFAP).<br />
The best way to treat stroke is to prevent it. Attend a<br />
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NORTHLAKE CAMPUS MIDLAKE CAMPUS SOUTHLAKE CAMPUS
leADershiP PrOFile<br />
Andrew Fox<br />
Great opportunities for freight along the South Shore tracks.<br />
by RicK a. RichaRdS<br />
As a kid growing up in Berkeley,<br />
Calif., Andrew Fox had<br />
a unique set of babysitters –<br />
switch crews for the Southern Pacific<br />
Railroad, whose freight yard abutted<br />
his dad’s steel warehouse business.<br />
Fox would accompany his dad,<br />
Charlie, to the office on Saturdays<br />
and while his father was finishing up<br />
paperwork inside, Fox would stand<br />
mesmerized by the flood of train<br />
activity out back.<br />
“I didn’t want to hang around his<br />
office, which wasn’t that much fun,<br />
so I started hanging out by the railroad<br />
tracks,” says Fox. “In fact, my<br />
dad would hand me over to a switch<br />
crew to babysit me. I got to ride with<br />
the crew. I can’t imagine anyone<br />
doing that today.”<br />
But that adventurous time had an<br />
impact on Fox. He went to work<br />
right out of high school for Southern<br />
Pacific Railroad, working in the yard.<br />
Now 40 years later, Fox is president<br />
of the Chicago South Shore & South<br />
Bend Railroad, the freight business<br />
based in Michigan City.<br />
While the South Shore is better<br />
known for its commuter passenger<br />
service by the same name, that stateoperated<br />
rail system has nothing to<br />
do with the freight business. Fox<br />
points out the freight business began<br />
in 1916, just eight years after the line<br />
started hauling passengers. In fact,<br />
the freight business was started as a<br />
way to subsidize the money-losing<br />
passenger service.<br />
South Shore Freight today has<br />
a mainline that stretches 75 miles<br />
from Kensington on the south side<br />
of Chicago east to South Bend. An<br />
additional 25 miles of branch line<br />
runs from Michigan City through<br />
downtown LaPorte to the Kingsbury<br />
Industrial Park. In all, South Shore<br />
Freight has 127 miles of track, along<br />
with trackage rights that allows it to<br />
service customers at the Port of Chicago<br />
and as far west as Joliet, Ill.<br />
Fox says South Shore Freight has<br />
60 employees, owns 10 2,000-horsepower<br />
locomotives and has a fleet of<br />
523 freight cars including gondolas,<br />
covered and open coil cars and flat<br />
cars serving 35 customers.<br />
South Shore Freight is part of Anacostia<br />
& Pacific, a holding company<br />
that operates five short-line railroads<br />
around the country. Besides<br />
the South Shore, it also has the New<br />
York Atlantic on Long Island, the<br />
Pacific Harbor Line serving the ports<br />
of Los Angeles and Long Beach,<br />
the Louisville-<strong>Indiana</strong> Line between<br />
<strong>Indiana</strong>polis and Louisville, and the<br />
Northern Line, which is a 22-mile<br />
branch line in St. Cloud, Minn. Fox<br />
says the company also has Gulf<br />
Coast Switching, which operates<br />
switching services around the port<br />
in Houston.<br />
Although Fox started with Southern<br />
Pacific, one of the nation’s largest<br />
railroads, after it went through a<br />
merger in 1995 he decided to test his<br />
fortunes in the short-line business by<br />
serving as a consultant for Anacostia<br />
& Pacific to put together the deal<br />
that created Pacific Harbor Line. In<br />
1997, when PHL went operational,<br />
Fox was named PHL’s president.<br />
“It’s the premier port franchise in<br />
the country. That railroad and the<br />
ports at Los Angeles and Long Beach<br />
handle roughly 40 percent of the<br />
nation’s imports,” says Fox. “Of that<br />
40 percent, half goes by rail, which<br />
means our little railroad touches 20<br />
percent of all imports into this country.”<br />
In all, PHL handles about 2 million<br />
containers a year.<br />
Fox stayed with PHL for 13 years.<br />
While he was a little reluctant to<br />
leave southern California for northern<br />
<strong>Indiana</strong>, when Anacostia &<br />
Pacific asked him to take over South<br />
Shore Freight late last year for the<br />
retiring Henry Lampe, Fox jumped<br />
at the opportunity.<br />
“When I lived in Chicago in<br />
the mid-’70s, I had an interest in<br />
the South Shore,” says Fox, who<br />
attended <strong>Northwest</strong>ern University<br />
in Evanston, Ill. “Frankly, when the<br />
owners of Anacostia asked me if I<br />
was interested in this job, I leapt at<br />
it. It’s a completely different assortment<br />
of challenges. As much as I<br />
loved PHL, I was looking for new<br />
challenges, but it was part of the<br />
same operation.”<br />
Besides its employees and rolling<br />
stock, Fox says the most valuable<br />
asset for South Shore Freight is its<br />
location. “We’re a neutral short line<br />
that has access to every other major<br />
railroad in the country. We connect<br />
with Canadian National in Gary, CSX<br />
in Gary, Norfolk Southern in Portage<br />
and other railroads like Burlington<br />
Northern Santa Fe, Canadian Pacific<br />
and Union Pacific through the Beltway<br />
Railway in Chicago. As a neutral<br />
option, it opens things up for our<br />
customers.”<br />
While South Shore Freight shares<br />
its main line with the passenger service<br />
(which owns the tracks through<br />
the state-operated Northern <strong>Indiana</strong><br />
Commuter Transportation District),<br />
Fox points out the relationship is a<br />
good one and doesn’t pose problems<br />
for the freight business.<br />
“The most important thing for us<br />
is reliable and consistent service.<br />
Now that business is coming back<br />
since the recession, we’re looking at<br />
greater frequency of service,” says<br />
52 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
shawn spence SHAWNSpENCE.COm
IN THE CHICAGO SPHERE OF INFLUENCE Andrew Fox<br />
runs the Chicago South Shore & South Bend Railroad,<br />
the freight business based in Michigan City.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 53
leADershiP PrOFile<br />
Fox. “It’s better for our customers<br />
and better for us. It’s better if we<br />
can service them every day, which<br />
is why we’re looking at investing in<br />
more service.”<br />
Fox explains that South Shore<br />
Freight just completed work on<br />
a $600,000 capital investment to<br />
improve the tracks to the Kingsbury<br />
Industrial Plant. KIP is a former<br />
World War II munitions center that<br />
over the past 60 years has been converted<br />
into a sprawling industrial<br />
park about seven miles south of<br />
LaPorte.<br />
“It’s still a work in progress,” says<br />
Fox. “We have three customers<br />
down there. It’s steady business for<br />
us, but not the kind of development<br />
that there could be.”<br />
That could change soon, thanks<br />
to a $6 million loan that has been<br />
approved by LaPorte County to<br />
replace a mile of track at KIP. The<br />
money will be paid from the county’s<br />
Major Moves Construction Fund<br />
“The most<br />
important thing for<br />
us is reliable and<br />
consistent service.”<br />
—andrew Fox<br />
and repaid over 15 years. The goal<br />
of the project, which includes a $3<br />
million pledge from CSX Transportation,<br />
is to turn KIP in a regional<br />
interchange for CSX trains bringing<br />
agricultural goods from Florida and<br />
the Southeast to the Chicago market.<br />
Ultimately, the project could<br />
include construction of a cold storage<br />
warehouse that is expected to<br />
be operated by IGS Logistics of Jacksonville,<br />
Fla., as its Midwest hub.<br />
Fox says South Shore Freight has<br />
a vested interest in promoting development<br />
along its rail lines and points<br />
out it recently completed the sale of<br />
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land it owned near New Carlisle to<br />
a metal recycler. The parcel was part<br />
of 105 acres the railroad owns near<br />
the <strong>Indiana</strong> Toll Road.<br />
“<strong>Northwest</strong> <strong>Indiana</strong> has a huge<br />
opportunity for development with<br />
what is going on in Illinois right<br />
now,” says Fox. “<strong>Indiana</strong> is regarded<br />
as a well-run state and more business<br />
friendly than Illinois. I think it’s<br />
a golden opportunity.<br />
“We’re in the sphere of influence<br />
of Chicago without being there.<br />
Logistics companies are reassessing<br />
their commitment to Illinois,”<br />
says Fox. “Our rail service cuts right<br />
through the area. We can be close<br />
to that market without having the<br />
baggage that goes with Illinois. It’s a<br />
huge advantage for us.”<br />
Now that Fox and his wife and<br />
their two cats have returned to the<br />
Midwest, he says he’s reconnecting<br />
with the region. “My wife and I like<br />
to explore the countryside and we<br />
had pretty much explored all there<br />
was to explore in southern California.<br />
“This is a whole new area – the<br />
Amish country, the Lake Michigan<br />
shoreline. And now that we’re back,<br />
I’m getting more involved in <strong>Northwest</strong>ern<br />
alumni events.”<br />
But even a return to the Midwest<br />
hasn’t converted the sports enthusiast<br />
in Fox. He’s still a San Francisco<br />
Giants and San Francisco 49ers fan.<br />
“I’ll probably go see the Giants when<br />
they come to Wrigley Field,” he says.<br />
He and his wife even explore<br />
the passenger side of railroading,<br />
taking weekend trips to places like<br />
Albany, N.Y.<br />
“We’re also reconnecting with the<br />
South Shore passenger trains,” says<br />
Fox. “People automatically think of<br />
the passenger service when they<br />
hear South Shore, but it’s funny<br />
because if you ride the train, you<br />
can’t miss the freight cars.<br />
“That’s one of the challenges I<br />
have right now because the confusion<br />
is understandable,” says Fox.<br />
“We are the corporate successor to<br />
the historic South Shore Line. We<br />
are the same company it has always<br />
been. We just don’t happen to run a<br />
passenger service anymore.” n<br />
54 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
continued from page 13<br />
Mixdesign is a strategic design firm<br />
specializing in customer interaction<br />
with a client’s brand. … Anthony<br />
Ritchie has been named senior systems<br />
engineer at Kinetic IT Solutions<br />
in South Bend.<br />
TOurisM<br />
Toi Baylor has received the Athletic<br />
Mentor Inspire Award. She created<br />
the Baylor Youth Foundation<br />
of Gary in 2001 to help inner city<br />
children. Baylor was nominated for<br />
the honor by Jason Sands, director<br />
of sports development for the<br />
South Shore Convention and<br />
Visitors Authority. … The Best<br />
Western Portage Hotel and Suites<br />
has opened at the intersection of<br />
<strong>Indiana</strong> 249 and U.S. 20. The 100room<br />
motel replaces a Holiday<br />
Inn and Ramada Inn that had<br />
been there since 1969 and had been<br />
closed since 2004. … Scott Winn<br />
has been named general manager<br />
of the South Bend Country Club,<br />
where he will focus on course conditions,<br />
membership development<br />
and hospitality. … Susan Dawson<br />
has joined Holiday Inn Express at<br />
the Country Inn & Suites in Mishawaka.<br />
… <strong>Indiana</strong> Dunes Tourism<br />
in Porter County has named Christine<br />
Livingston marketing director.<br />
In addition, Ken Kosky has been<br />
named promotions director and<br />
Angela Pasyk is niche market director.<br />
… Maggie Lewallen has been<br />
named a Pacesetter from American<br />
Express Travel Network. Lewallen<br />
is a travel specialist at Menno<br />
Travel Service/American Express<br />
in South Bend.<br />
TrANsPOrTATiON<br />
The Northern <strong>Indiana</strong> Commuter<br />
Transportation District<br />
has announced it has closed ticket<br />
offices in Hammond and the Gary<br />
Metro Center. The stations will<br />
remain open to passengers, but they<br />
will have to buy tickets on the train.<br />
… <strong>Indiana</strong>’s port system, including<br />
the Port of <strong>Indiana</strong> in Portage,<br />
announced it handled 7.7 million<br />
tons of cargo in 2010, an 8 percent<br />
increase from 2009. It was the most<br />
tonnage handled by the port system<br />
since 2006. The Port of <strong>Indiana</strong> handled<br />
1.8 million tons, up 43 percent.<br />
… The St. Lawrence Seaway Management<br />
Corp. opened the 53rd<br />
shipping season on the Great Lakes<br />
on March 22. It predicts a 7 percent<br />
increase in tonnage to 39.1 million<br />
tons this year. … The first ship of<br />
the <strong>2011</strong> season arrived at the Port<br />
NOTeWOrThY NeWs biTs<br />
of <strong>Indiana</strong> on March 27. The Avonborg<br />
from Denmark was carrying<br />
75 wind turbine blades that will be<br />
used on a wind farm in Ohio. n<br />
Submit your news releases,<br />
events and announcements to<br />
<strong>Business</strong>news@nwibq.com.<br />
What’s On Your Horizon?<br />
“ Make<br />
Payro<br />
ll”<br />
“ Buy<br />
Equipm<br />
ent”<br />
“ Manage<br />
Growth”<br />
Whatever’s on your mind, chances are Horizon Advisors<br />
have helped businesses with similar concerns.<br />
Tell us what you’re thinking, and allow our local financial<br />
professionals to offer advice and assistance.<br />
For sensible business advice, or to apply for a small<br />
business loan, start by contacting your local Horizon.<br />
888-873-2640<br />
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EXCEPTIONAL SERVICE • SENSIBLE ADVICE ®<br />
Named <strong>Northwest</strong> <strong>Indiana</strong> Small <strong>Business</strong> Lender of the year,<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 55
THE ENGAGING POWER OF MAGAZINES<br />
MAGAZINE AUDIENCES ARE GROWING: The latest research reveals that<br />
magazine readership has risen over the past five years……In fact, 93% of adults<br />
overall and 96% of adults under age 35 read magazines.<br />
Source: MRI, <strong>Spring</strong> 2010<br />
MAGAZINE AUDIENCES ARE EXPANDING ACROSS PLATFORMS: The number<br />
of magazine websites and mobile apps is increasing-readers are projected to<br />
grow rapidly- and consumers want to see magazine content on them.<br />
Source: MediaFinder 2010<br />
MAGAZINE ADVERTISING GETS CONSUMERS TO ACT: Sources reveal that<br />
56% of all readers act on magazine ads. Advertising recall for recalling specific<br />
ads has grown 13% over the last five years.<br />
Source: Affinity’s VISTA Print Effectiveness Rating Service, 2005-2009<br />
MAGAZINES BUILD BUZZ: <strong>Magazine</strong>s are most likely create and influence<br />
social networkers who build buzz.<br />
Source: MRI-fall 2009<br />
MAGAZINES SPUR WEB TRAFFIC AND SEARCH: An analysis by Marketing<br />
Evolution shows more than 40% increase in web traffic occurrence after<br />
readers/ consumers were exposed to magazine ads.<br />
Source: Marketing Evolution, 2007<br />
MAGAZINES AND MAGAZINE ADS GARNER THE MOST ATTENTION:<br />
Consumers read magazines, they are most likely fully engaged and not<br />
simultaneously going on-line, listening to the radio or watching TV.<br />
Source: BIGresearch Simultaneous Media Usage Study, 2009<br />
MAGAZINES SUPPLY CREDIBILITY: Multiple sources show that consumers<br />
trust ads in magazines- New data shows that magazines continue to score<br />
higher than TV or the Internet in ad receptivity.<br />
Source: Experian Simmons Multi-Media Engagement Stud<br />
SIMPLY STATED<br />
MAGAZINE READERSHIP CONTINUES TO GROW. MAGAZINES APPEAL TO<br />
DIVERSE READERS. MAGAZINES PROVIDE A BETTER A BETTER REACH TARGETED COMPARED REACH TO<br />
COMPARED TV, AND TO TV CONSUMERS AND CONSUMERS TRUST MAGAZINE TRUST MAGAZINE ADS! ADS!<br />
*Permission to reprint material cited in the 2010/<strong>2011</strong> <strong>Magazine</strong> Handbook, published by the <strong>Magazine</strong> Publisher’s of America.
The entrepreneurial spirit is<br />
alive and well in <strong>Northwest</strong><br />
<strong>Indiana</strong>. Small business incubators<br />
dot the region’s landscape –<br />
from Valparaiso to Hammond, from<br />
Merrillville to South Bend.<br />
As the landscape for small business<br />
changes from traditional pursuits in<br />
manufacturing to high-tech ventures,<br />
new questions arise among entrepreneurs<br />
on how to ensure success.<br />
To help answer those questions,<br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
has asked experts from around<br />
the region and state to address key<br />
issues that small business owners<br />
must deal with in order to succeed.<br />
Their comments are part of this special<br />
section.<br />
• Paul Freeman, executive vice<br />
president of the <strong>Indiana</strong> Bankers<br />
Association in <strong>Indiana</strong>polis talks<br />
about how to obtain and use capital.<br />
• Karen Imgrund Deak, who has<br />
specialized in biotech patents for an<br />
international law firm and is now a<br />
professor at the University of Notre<br />
Dame Law School, talks about protecting<br />
intellectual property and<br />
concepts.<br />
• Willis H. Glaros, a registered<br />
health underwriter and part of<br />
Employer Benefit Systems Inc. in<br />
Crown Point, explains the importance<br />
of providing the best health<br />
care coverage and benefits in order<br />
to maintain employee satisfaction.<br />
• Theresa Valade, CEO of Success<br />
Trek in Valparaiso, explains how<br />
small companies can attract and<br />
keep quality employees.<br />
• Kathy Sipple, founder and CEO<br />
of My Social Media Coach in Valparaiso,<br />
discusses the importance of<br />
marketing your company through<br />
Facebook, Twitter and other social<br />
media websites.<br />
—Rick Richards, editor
FOCus: sMAll busiNess<br />
The Science of People<br />
Engaging employees is the secret to moving forward.<br />
When was the last time you<br />
asked your employees,<br />
“What are you doing?”<br />
Now try and remember the last time<br />
you asked your employees, “How<br />
are you doing?” In today’s economic<br />
climate, changing that first word has<br />
the power to change your business.<br />
All businesses have felt the recession’s<br />
impact. The U.S. Small <strong>Business</strong><br />
Administration says small<br />
business owners have been hit particularly<br />
hard. In 2008, more than<br />
half a million closed and more than<br />
40,000 went into bankruptcy. In this<br />
culture of survival, businesses often<br />
make a critical mistake: They focus<br />
so much on cutting back they lose<br />
sight of what keeps them moving<br />
forward.<br />
And what is that? Engaged<br />
employees.<br />
Making sure employees are<br />
engaged is one of the most costeffective<br />
ways to improve productivity<br />
and profitability. But the<br />
numbers on employee engagement<br />
are not encouraging. A 2010 Gallup<br />
Poll reported that only 33 percent<br />
of employees are actively engaged<br />
(passionate and connected to the<br />
company’s outcomes), 49 percent<br />
are not engaged (putting in time but<br />
minimal energy) and 18 percent are<br />
actively disengaged (acting out to<br />
undermine those who are engaged).<br />
What does this mean for small<br />
businesses? The bad news is more<br />
than 70 percent of your employees<br />
may be disengaged. The good news<br />
is if you have disengaged employees,<br />
you also have the resources you need<br />
today to increase your bottom line.<br />
The POWer OF A<br />
CONVersATiON<br />
Unleashing the potential of your<br />
“If you have disengaged employees, you also have the resources you need<br />
today to increase your bottom line,” writes Theresa Valade of Success Trek.<br />
workforce doesn’t have to be expensive.<br />
It does, however, require an<br />
investment. Small businesses have<br />
to be willing to invest the time and<br />
energy to better understand what<br />
drives employees to be invested in<br />
the success of the company. This<br />
understanding grows out of utilizing<br />
soft skills – listening, motivating,<br />
communicating and inspiring. <strong>Business</strong><br />
owners, managers and supervisors<br />
have to look beyond measuring<br />
what their employees are doing<br />
and start paying attention to how<br />
their employees are doing, shifting<br />
their mindset from being a “boss” to<br />
becoming a “leader.”<br />
Leaders have conversations, cultivate<br />
relationships based upon trust<br />
and work to connect with their<br />
employees as individuals.<br />
Employees leave managers, not<br />
companies. The most effective managers<br />
never try to fix weaknesses;<br />
instead they focus on reinforcing<br />
and developing strengths and talent.<br />
By doing small things differently<br />
– being aware of their disposition,<br />
expressing appreciation and recognizing<br />
solutions rather than spotlighting<br />
problems – leaders can<br />
ignite employee enthusiasm.<br />
FrOM JOb DesCriPTiONs TO<br />
sTreNGThs-bAseD POsiTiONs<br />
Employee engagement also<br />
thrives in response to strengthbased<br />
management. Most businesses<br />
manage their employees<br />
based on a 1950s construct: the<br />
job description. In the fluid environment<br />
of the workplace, however,<br />
job descriptions rarely capture<br />
the realities of performance. This<br />
disconnect between the description<br />
and the actual job can cause<br />
employees to disengage, creating<br />
a “that’s not in my job description”<br />
work environment where employees<br />
are more committed to their<br />
58 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
job description than they are to the<br />
company.<br />
Company cultures driven by<br />
employees’ strengths, however,<br />
inspire engagement. The center of<br />
this business model is the core belief<br />
that everyone has the talent to be<br />
exceptional at something. The trick<br />
is finding that talent.<br />
Some companies invest in personality<br />
assessments. I like the Attribute<br />
Index because it provides a full picture<br />
of an individual’s soft skills –<br />
behaviors, values and attributes. But<br />
tapping into people’s strengths can<br />
also be as easy as having a conversation.<br />
When employees are working<br />
within their strength areas, they are<br />
engaged in the outcome.<br />
FiNAl ThOuGhTs<br />
These recommendations may seem<br />
theoretical, but consciously creating<br />
a relationship-based, strength-driven<br />
workplace has real implications for<br />
your bottom line. Cathy Greenburg’s<br />
study on the Science of Happiness<br />
in <strong>Business</strong> demonstrate that positive<br />
manager-employee relation-<br />
The most profitable<br />
companies realize<br />
that employee<br />
engagement is not<br />
a human resources<br />
initiative—it’s<br />
strategic for the<br />
way they do<br />
business.<br />
ships lead to a 27 percent increase<br />
in employee engagement, a 66 percent<br />
reduction in the time it takes to<br />
get a product or service to market,<br />
and a 76 percent gain in productivity.<br />
In strength-based working environments,<br />
turnover dropped by 14.9<br />
percent.<br />
Re-evaluating doesn’t cost money.<br />
Not doing so may. In this economy,<br />
businesses have to rethink what it<br />
takes to run a successful company –<br />
hard skills and rigid job descriptions,<br />
or soft skills and strengths-based<br />
positions? The most profitable companies<br />
realize that employee engagement<br />
is not a human resources<br />
initiative – it’s strategic for the way<br />
they do business. n<br />
Theresa Valade lives in <strong>Northwest</strong><br />
<strong>Indiana</strong> and is CEO of Success<br />
Trek Inc., in Valparaiso. It provides<br />
cutting-edge solutions needed to<br />
increase performance, create a positive<br />
business culture and streamline<br />
communications processes.<br />
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<strong>Northwest</strong> is the only public business program in <strong>Northwest</strong><br />
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Only 15 percent of business schools worldwide have attained<br />
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The MBA for Professionals program at IU <strong>Northwest</strong> offers<br />
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Classes are taught by Ph.D professors who have extensive<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 59
FOCus: sMAll busiNess<br />
Employee Benefits & Startups<br />
Decide whether to offer benefits, and who can help.<br />
To be or not to be, that is the<br />
question posed in Shakespeare’s<br />
“Hamlet.”<br />
’Tis also not an uncommon question<br />
undertaken by owners new to<br />
business when pondering “to do or<br />
not to do” benefits for their fledgling<br />
companies.<br />
Here are three strategies for getting<br />
from “do we” to doing it and<br />
doing it successfully.<br />
First, decide whether or not you’re<br />
going to provide employee benefits<br />
to your fledgling group. Second,<br />
what is the best way to determine<br />
what you need to do once the decision<br />
has been made? And third, how<br />
do you do it successfully?<br />
DO We Or DON’T We PrOViDe<br />
beNeFiTs TO eMPlOYees?<br />
This is best answered by doing a<br />
self-analysis of your firm’s employee<br />
relations and administrative strategy<br />
and capabilities. Do we need benefits<br />
to attract and retain employees?<br />
Is it best to provide those benefits<br />
by paying employees more money<br />
so they can buy their own, or is it<br />
best to allow them to purchase those<br />
benefits with the advantages of pretax<br />
purchase? At our employment<br />
size, do we have the manpower to<br />
administer benefits? What are the<br />
implications for federal, state and<br />
local compliance issues? What benefits<br />
are necessary as a minimum?<br />
How much do we ask employees to<br />
pay? Do we offer some benefits on a<br />
voluntary basis?<br />
These are just starting points,<br />
but should give you an idea as to<br />
whether it is worth the effort to take<br />
the steps necessary to provide benefits<br />
for your employees.<br />
WhAT TO DO, hOW TO DO iT<br />
In step two, determine the next<br />
steps you need to take in order to<br />
“Find a competent insurance<br />
representative to assist you,” writes<br />
Willis H. Glaros, a Registered Health<br />
Underwriter.<br />
develop a sound employee benefit<br />
strategy, starting with what to do<br />
and ending with how to do it.<br />
First and foremost is to find a competent<br />
insurance representative to<br />
assist you. From this one decision, if<br />
it’s a good one, will come the energy<br />
and planning to bring your plans to<br />
fruition.<br />
So how do we find that special<br />
professional and know he or she<br />
is the best? The typical method is<br />
to provide to three to five insurance<br />
agents your company’s demographics,<br />
plans desired and cost<br />
parameters and ask them to provide<br />
proposals.<br />
While this sounds good, your<br />
better effort is to actually put the<br />
position out to bid first. This way<br />
you can determine which candidate<br />
has the acumen, knowledge, experience<br />
and tools to provide you with<br />
not only your startup plan but the<br />
longevity to help you meet your<br />
strategies in the long run. The best<br />
way to get this information is to ask<br />
each candidate for the above listed<br />
qualities and measure each category<br />
for the most competent candidate.<br />
The final piece in the puzzle is to<br />
meet personally with each candidate<br />
and make sure your personalities<br />
match and you can work together.<br />
Once you have made your decision,<br />
your work will move away<br />
from personalities and cost and<br />
focus on the professional’s talent in<br />
designing a plan to best suit your<br />
company.<br />
Let the professional go to the marketplace<br />
and obtain all the competitive<br />
proposals, analyze them and<br />
present a clear picture of options<br />
that meet your goals. This is far<br />
easier and a clearer approach than<br />
listening to four competing agents<br />
confuse your decisions. This is especially<br />
true in the small group marketplace<br />
where everyone will have<br />
the same pricing assuming everyone<br />
was provided the same information.<br />
Your professional can then work to<br />
meet your goals knowing the cost<br />
and benefit limitations.<br />
Now that you have selected an<br />
agent, developed your plan, priced<br />
the options and discussed employee<br />
participation, it’s time to implement<br />
your plan.<br />
iMPleMeNT AND ADMiNisTer<br />
The final question is how to<br />
accomplish implementation and the<br />
ongoing administration and management<br />
of the plan.<br />
The first step is to communicate<br />
your plans to your employees. It’s<br />
best to do this with a presentation<br />
piece provided at an open employee<br />
meeting. Your agent should provide<br />
this service and it should include the<br />
presentation of the plans selected,<br />
the cost to the employees and<br />
updates on any required notices<br />
provided by law.<br />
This is where you first make your<br />
employees aware of your plans<br />
and the benefits. It is paramount to<br />
inform them of your benefit strat-<br />
60 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
egy and the reasons that drove your<br />
decisions. This will help in implementing<br />
the long-term consistency<br />
of your plans. It is also at this time<br />
that they can become familiar with<br />
your agent and his staff so that much<br />
of the day-to-day administration and<br />
claims work can be handled by<br />
them.<br />
Next is to set up administrative<br />
systems to process all the changes<br />
that occur between the starting date<br />
and the next renewal. In addition,<br />
depending upon your size, you<br />
may be implementing systems for<br />
COBRA, FMLA, Medicare Part D,<br />
Section 125 pre-tax and other plans.<br />
The third step is to set up ongoing<br />
education for the employees.<br />
Key topics are the 10 ways to reduce<br />
health care costs, why generic drugs<br />
are not bad, and when you should<br />
use an emergency room. The bottom<br />
line is to educate employees to be<br />
better consumers.<br />
Finally, discuss, plan and imple-<br />
Put the position out to bid first. This way<br />
you can determine which candidate has<br />
the acumen, knowledge, experience and<br />
tools to provide you with not only your<br />
startup plan but the longevity to help you<br />
meet your strategies in the long run.<br />
ment a health prevention and<br />
education program. This entails a<br />
combined effort of doing onsite<br />
blood screenings coupled with<br />
health risk appraisals. The information<br />
provided makes employees<br />
aware of their risks and has the<br />
added impact of early intervention<br />
vs. care later at higher costs.<br />
Better consumers mixed with<br />
awareness of risks helps manage<br />
costs by the employees as well as<br />
the employer.<br />
The point is to use an effective<br />
strategy to determine if you should<br />
provide benefits, how to best identify<br />
and implement your plans and<br />
how to make it successful for the<br />
long term. n<br />
Willis H. Glaros, a Registered<br />
Health Underwriter, has more than<br />
25 years of experience in managing<br />
and creating employee benefit plans<br />
for <strong>Northwest</strong> <strong>Indiana</strong> employers.<br />
Glaros has managed cases that range<br />
in size from two to 4,000 employees.<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 61
FOCus: sMAll busiNess<br />
Access to Credit<br />
<strong>Business</strong> plan and adequate funding are keys to success.<br />
Many entrepreneurs fund<br />
new business ventures<br />
through personal sources<br />
– savings accounts, retirement<br />
accounts, home equity lines of<br />
credit, credit cards and the goodwill<br />
of friends and family. Some businesses<br />
succeed, some fail. However,<br />
a failed business might have succeeded<br />
if the owner had secured<br />
additional funding.<br />
GeTTiNG sTArTeD<br />
For small business owners, access<br />
to capital starts with a solid business<br />
plan. What is the realistic potential<br />
for success? What are the target<br />
markets, and how can the company<br />
compete? What distinguishes the<br />
company from its competition?<br />
A forward-thinking business<br />
owner analyzes the factors that can<br />
lead to each scenario and has appropriate<br />
action plans in place.<br />
With a business plan established,<br />
the next order of business is to<br />
calculate the company’s financial<br />
needs. Scrutiny of inventory, overhead,<br />
supplies, professional fees,<br />
human resources, research and<br />
development indicates how much<br />
funding is needed to be viable, and<br />
how much more will be needed to<br />
achieve growth.<br />
DebT Vs. eQuiTY<br />
There are two main sources of<br />
business financing: debt (bank<br />
loans) and equity (private capital<br />
from investors). Debt is the most<br />
easily understood. Banks and other<br />
financial institutions are the primary<br />
sources of debt. Banks lend capital to<br />
a borrower, who repays it with interest.<br />
Funds are secured by collateral,<br />
which could be all or some of the<br />
company’s assets, often backed by a<br />
personal guarantee from the owner.<br />
Usually small business loans<br />
“With a business plan established, the next order of business is to calculate the<br />
company’s financial needs,” writes Paul W. Freeman of the <strong>Indiana</strong> Bankers Association.<br />
from banks are short-term, with<br />
full repayment collected within one<br />
year. As a rule, banks are less likely<br />
to make longer-term loans to small<br />
businesses, but many financial institutions<br />
coordinate with guaranteedlending<br />
programs offered through<br />
the Small <strong>Business</strong> Administration<br />
(SBA) to make long-term loans.<br />
There are several advantages to<br />
debt: Loan repayment builds creditworthiness<br />
for the borrower, interest<br />
paid on a loan is tax-deductible, and<br />
the lender does not control how the<br />
company is run.<br />
Some small business owners use<br />
private capital – known as equity<br />
or “venture” capital – as a better fit.<br />
Obtaining equity capital means selling<br />
a portion of ownership in the<br />
company to investors.<br />
These investors can be passive or<br />
active. Passive investors lend capital,<br />
but don’t give input regarding how<br />
to run the company; active investors<br />
are involved to varying degrees in<br />
the company’s operation.<br />
The debt-to-equity ratio can help<br />
determine whether to utilize debt<br />
vs. equity. This ratio measures funds<br />
borrowed against funds invested.<br />
<strong>Business</strong>es with a high ratio of equity<br />
to debt often seek debt financing.<br />
Companies with high debt-to-equity<br />
ratios may benefit from equity and<br />
the resulting increase in ownership<br />
capital.<br />
beiNG PrePAreD<br />
For either type, a business plan<br />
assessment helps clarify some of the<br />
following:<br />
• Level of comfort with the industry.<br />
If the bank is overexposed in a<br />
certain industry, it may need to limit<br />
additional credit exposure.<br />
62 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
• Character of the borrower. A<br />
bank needs assurance the loan will<br />
be repaid should the borrower experience<br />
difficulties.<br />
• Use of the loan. Banks have<br />
policy restrictions on the types of<br />
loans they make; the restrictions<br />
may change in response to economic<br />
conditions.<br />
• Why there is a need for a loan.<br />
A loan requested to support sales<br />
growth will be viewed more favorably<br />
than a loan to support operations<br />
that are unprofitable.<br />
• Amount of loan. Not only is the<br />
amount of the loan important, but<br />
the likelihood of additional loans is<br />
a consideration.<br />
• Repayment plan. The nature of<br />
the loan will determine the repayment<br />
structure.<br />
• Risks to repayment. The bank<br />
will examine financial and nonfinancial<br />
risks, such as vulnerability to<br />
changes in technology.<br />
2077 • Mitigating ad B.qxd repayment 6/16/2010 risk. 2:35 In the PM Page 1<br />
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2244 Weber rd.<br />
(815) 744-7650<br />
There are two main sources of business<br />
financing: debt (bank loans) and equity<br />
(private capital from investors).<br />
event the loan cannot be repaid the<br />
bank will need a secondary source<br />
of repayment, such as collateral or a<br />
guarantee by the firm’s owners.<br />
hOW MuCh TO bOrrOW?<br />
As with most business arrangements,<br />
there is a balance between<br />
overcapitalization and undercapitalization.<br />
The latter is the more likely,<br />
resulting in insufficient funds to<br />
maintain operations. Ideally a business<br />
owner secures additional capital<br />
before reaching a critical state.<br />
Overcapitalization is rarely a problem.<br />
When it occurs, it tends to<br />
result from having so many investors<br />
tied to a company that a reasonable<br />
return on investment is not possible.<br />
EAST CHICAGO, IN<br />
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GARY, IN<br />
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www.techcu.org<br />
Advice is readily available from<br />
attorneys, certified public accountants,<br />
the local SBA office or a local<br />
banker. Whatever the source, access<br />
to capital and a well-thought-out<br />
business plan can help keep small<br />
businesses in operation. n<br />
Paul W. Freeman is executive vice<br />
president-member services of the<br />
<strong>Indiana</strong> Bankers Association. He is<br />
past chairman of the <strong>Indiana</strong> Council<br />
for Economic Education and<br />
past president of the <strong>Indiana</strong> Society<br />
of Association Executives. He was<br />
employed for four years with Robert<br />
Morris Associates (now the Risk Management<br />
Association) in Philadelphia,<br />
and had nine years of banking<br />
experience with Bank One, <strong>Indiana</strong>.<br />
At Tech Credit Union,<br />
we value your business.<br />
<strong>Business</strong> Loan & Banking Services<br />
Contact a branch manager or our<br />
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LOWELL, IN<br />
1800 e. Commercial Ave.<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 63
FOCus: sMAll busiNess<br />
An Intellectual<br />
Property Primer<br />
Protect your IP and be sure you’re respecting the IP of others.<br />
With more small business<br />
startups being built<br />
around development of<br />
unique software or proprietary processes,<br />
ownership of intellectual<br />
property—IP is the legal term for the<br />
product of invention or creativity—<br />
has become a central focus of small<br />
business.<br />
IP law establishes ownership of,<br />
and grants certain exclusive rights to<br />
owners of, intangible items including:<br />
print, musical, literary and<br />
artistic works (usually protected by<br />
copyright); inventions, discoveries,<br />
new plant varieties and improvements<br />
to existing products (usually<br />
patents or trade secrets); and specific<br />
uses of words, phrases or symbols<br />
and designs (usually trademark,<br />
service mark or trade dress).<br />
As a small business owner, you<br />
must be aware of IP that is owned<br />
by other people, so as not to infringe<br />
upon another’s IP rights. You also<br />
must understand the best way to<br />
protect your own IP from unauthorized<br />
use by others.<br />
WATCh YOur bACK:<br />
PrOTeCTiNG YOur iP<br />
Copyright protects your company’s<br />
print materials. Copyright law<br />
provides you with a right to use the<br />
copyrighted work and to license<br />
others to do so. It also provides the<br />
“Ownership of intellectual property has become a central focus of small<br />
business,” writes Karen Imgrund Deak, Ph.D., of the University of Notre Dame.<br />
right to prevent others from using<br />
your copyrighted materials without<br />
your consent.<br />
Copyright is secured automatically<br />
when a literary work is created for<br />
the first time. Copyrights can, but are<br />
not required to be, registered with<br />
the U.S. Copyright Office. A copyright<br />
is in effect for the life of the<br />
creator plus 70 years, or if the work<br />
was done for hire, for the shorter of<br />
120 years after creation or 95 years<br />
after publication.<br />
Marks are the distinctive signs or<br />
Trade secrets are a viable option for<br />
protecting IP that is not public-bydefinition,<br />
and can encompass industrial<br />
or manufacturing know-how, or even<br />
client lists.<br />
indicators associated with your business<br />
that are used to identify your<br />
product or service, and are intended<br />
to prevent consumer confusion<br />
regarding the source of goods or<br />
services. An example is the McDonald’s<br />
logo. “Trademark” and “service<br />
mark” are often used interchangeably;<br />
legally, however, a trademark<br />
refers to the product and a service<br />
mark refers to the source of a service.<br />
Marks can be owned and sold<br />
or licensed. You can, but are not<br />
required to, register your trademark<br />
or service mark with the U.S. Patent<br />
and Trademark Office. You can use<br />
the “TM” or “SM” designation with<br />
any mark you claim the right to use,<br />
even if it is not registered. You are<br />
only allowed to use the ® (registered<br />
mark) designation if your mark<br />
has been fully registered. A federally<br />
registered mark can be in force as<br />
long as the mark is in use, theoretically<br />
forever.<br />
64 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Trade dress is the distinctive look<br />
or packaging of your product. It<br />
could be the distinctive color, shape<br />
and position of the label on a bottle<br />
of perfume, or the distinctive appearance<br />
and décor of a chain of restaurants.<br />
Trade dress is protected under<br />
the same legal statutes as trademark,<br />
and can also be registered.<br />
Trade secrets are exactly that<br />
– secrets. The most recognizable<br />
example of a trade secret is the<br />
recipe for Coca-Cola. Supposedly,<br />
only a few people in the company<br />
know the recipe. Trade secrets are<br />
a viable option for protecting IP that<br />
is not public-by-definition, and can<br />
As a small business<br />
owner, you must<br />
understand the<br />
best way to protect<br />
your IP from<br />
unauthorized use<br />
by others.<br />
encompass industrial or manufacturing<br />
know-how, or even client lists.<br />
Finally, patents protect inventions.<br />
A patent grants the owner the right to<br />
exclude others from making, using,<br />
selling or importing the invention.<br />
There are three types of patents: utility<br />
patents (most patents are utility<br />
patents) encompass new processes,<br />
machines, articles of manufacture,<br />
compositions of matter or improvements<br />
thereof; design patents cover<br />
new, original and ornamental design<br />
for an article of manufacture; and<br />
plant patents are for new, asexually<br />
propagated plant varieties. A utility<br />
patent has a legally defined term of<br />
20 years from the filing date. After<br />
the patent’s term expires, the invention<br />
enters the public domain.<br />
WATCh YOur sTeP:<br />
iNFriNGiNG OThers’ riGhTs<br />
Small businesses must be careful<br />
not to make, use or sell IP they do<br />
not own. How do you find out if you<br />
are infringing on someone else’s<br />
IP? Your best recourse is to consult<br />
an expert in your IP field, which,<br />
in most cases, is an attorney who<br />
specializes in the IP protection you<br />
are using or seeking. Initial consultation<br />
fees are usually modest, and<br />
can save big headaches down the<br />
road. n<br />
Karen Imgrund Deak has a Ph.D.<br />
in genetics from the University of<br />
Chicago, has passed the Patent Bar,<br />
and has spent several years in the<br />
intellectual property group at a top<br />
25 multinational law firm, where<br />
she specialized in biotech patents.<br />
She now lives in South Bend,<br />
where she works for the University of<br />
Notre Dame.<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 65
FOCus: sMAll busiNess<br />
Social Media for <strong>Business</strong><br />
It’s no longer a question of “why,” but “how.”<br />
Social media? For business?<br />
You bet! When I began teaching<br />
social media marketing for<br />
business, I got a lot of skepticism.<br />
Many businesses had trouble understanding<br />
why they should participate<br />
on sites like Facebook, Twitter<br />
and LinkedIn.<br />
A lot has changed in the past few<br />
years.<br />
The sTATisTiCs<br />
Currently, Facebook ranks second<br />
in popularity among all visited websites<br />
(No. 1 is Google) and boasts<br />
more than 500 million active users,<br />
50 percent of whom log on to Facebook<br />
in any given day.<br />
Its engaging, intuitive interface<br />
translates to increased time spent<br />
on the site; the average user spends<br />
15 hours and 33 minutes there per<br />
month, according to Facebook<br />
statistics.<br />
Twitter turned 5 years old in<br />
March. It took more than three years<br />
for users to send 1 billion Twitter<br />
messages or “tweets,” now users<br />
send that many tweets every week.<br />
It continues to be an important<br />
method for real-time news sourcing,<br />
especially important to the evergrowing<br />
body of mobile users.<br />
LinkedIn now boasts more than 90<br />
million users globally. Light on “clutter”<br />
and heavy on business referral<br />
activity, it has arguably won a place<br />
as a top site for professional networking.<br />
What does this mean for businesses?<br />
I think businesses understand<br />
now that social networking sites are<br />
not a trend that will go away any<br />
time soon. Questions have shifted<br />
away from “Why?” and more toward<br />
“How?” The rules of engagement in<br />
each of these spaces are changing as<br />
each site evolves, but there are a few<br />
ground rules that apply more or less<br />
across all platforms.<br />
“Social networking sites are not a trend<br />
that will go away any time soon,” writes<br />
Kathy Sipple of My Social Media Coach.<br />
TiPs FOr busiNess sOCiAl<br />
NeTWOrKiNG suCCess<br />
Facebook, Twitter and LinkedIn<br />
are three of the most popular social<br />
networking sites. There is strength<br />
in numbers; sharing your message<br />
where the majority of people are<br />
already gathered makes sense. At<br />
the same time, there may be niche-<br />
or geographic-specific sites that<br />
make sense for your particular business<br />
or industry.<br />
Whatever path you take, make<br />
sure to be relevant. It is easy to<br />
create a profile on any given social<br />
networking site, but make sure to<br />
create a profile that is relevant and<br />
easily indexed by search engines for<br />
key words or phrases important to<br />
your business.<br />
Developing fresh, meaningful,<br />
engaging content is another challenge.<br />
Your LinkedIn status updates<br />
and tweets must create value for<br />
your network to be considered relevant.<br />
The most successful online<br />
companies don’t use these sites as<br />
broadcasting mechanisms, but rather<br />
tools for engagement; they find out<br />
what their clients want and need<br />
and provide it.<br />
Be consistent in your efforts. Planning<br />
your work and working your<br />
plan is critical. Don’t create a profile<br />
and then abandon it or update it too<br />
infrequently or you will lose your<br />
followers’ interest.<br />
Be consistent in your branding.<br />
Your profiles should have a consistent<br />
look and feel across all social<br />
networking sites. Use the same<br />
logo/photo/color schemes to maintain<br />
your company identity.<br />
Let your website visitors know<br />
how to find your video content on<br />
YouTube or how they can follow<br />
you on Twitter. Use a custom landing<br />
page on a business Facebook<br />
fan page to allow visitors to sign up<br />
for your newsletter. Cross-connect<br />
for visitors who may find you on<br />
one platform, but prefer to interact<br />
with you on another. Make it easy<br />
for customers and prospects to consume<br />
your message in the manner<br />
they prefer; they will often reward<br />
you by sharing content with their<br />
own network.<br />
Ask questions rather than just<br />
making announcements. Allow fan<br />
comments on your Facebook wall. If<br />
less than positive comments surface,<br />
resist the urge to delete them; doing<br />
so usually makes things worse.<br />
Instead, invite further discussion,<br />
preferably offline. Find out what the<br />
underlying issues are and work to<br />
resolve them. “Like” or thank visitors<br />
for positive comments as a way to<br />
let them know they’ve been heard.<br />
All text posts can get boring, so<br />
add some variety by using visuals.<br />
Most sites allow URL links to be<br />
attached to posts or updates. Rather<br />
than just telling your fans about<br />
what’s going on with new products<br />
or services, why not include a video<br />
or a photo? Most cell phones have<br />
built-in cameras that make it easy for<br />
66 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
C<br />
M<br />
Y<br />
CM<br />
MY<br />
CY<br />
CMY<br />
K<br />
this type of material to be immediately<br />
uploaded.<br />
Most social networking sites do<br />
not charge a fee for businesses to<br />
participate. Your time, however,<br />
or that of the employee or outside<br />
agency you employ to help you with<br />
your social networking, is not. Big<br />
results can happen in less than 20<br />
minutes a day of time invested in the<br />
right sites, doing high-value activities.<br />
Learning to apply effort appropriately<br />
helps, so invest in proper<br />
training to do it yourself or hire a<br />
seasoned professional with proven<br />
results if you decide to outsource. n<br />
Kathy Sipple, founder and CEO of<br />
My Social Media Coach in Valparaiso,<br />
offers social media marketing training<br />
and strategic consulting services<br />
for businesses. She is also an independent<br />
consultant with St. John-based<br />
Forward Progress. Together, with the<br />
staff of Forward Progress, they have<br />
trained more than 25,000 people on<br />
six continents.<br />
AGD_NWIBQ_0311-2.pdf 1 3/25/11 4:47 PM<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 67
COVer sTOrY<br />
continued from page 26<br />
besT heAlTh<br />
AND FiTNess Club<br />
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Duneland Health & Wellness,<br />
Chesterton; YMCA, Valparaiso;<br />
Inspiration Fitness, Valparaiso.<br />
besT COlleGiATe sPOrT<br />
iN The reGiON:<br />
Winners: Valparaiso University<br />
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besT PrOFessiONAl<br />
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besT CeO<br />
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besT ChAMber iN The reGiON<br />
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besT NON-PrOFiT<br />
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Boys & Girls Clubs of <strong>Northwest</strong><br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 69
sPOrTs<br />
High-Speed Impact<br />
<strong>Indiana</strong>polis Motor Speedway celebrates<br />
100th anniversary of the Indy 500.<br />
by RicK a. RichaRdS<br />
If there is any doubt about the<br />
impact the <strong>Indiana</strong>polis Motor<br />
Speedway has had on <strong>Indiana</strong>,<br />
look no further than the state’s commemorative<br />
quarter. While other<br />
states featured the face of a famous<br />
person or their state bird, or some<br />
other landmark, the obverse of <strong>Indiana</strong>’s<br />
quarter is a racecar.<br />
This year, as IMS celebrates the<br />
100th anniversary of its first 500mile<br />
race, the role the speedway has<br />
played in <strong>Indiana</strong>’s history and the<br />
economic impact it has had are front<br />
and center.<br />
The idea for an automobile test<br />
track first surfaced in 1906 when<br />
entrepreneur Carl Fisher of Greensburg<br />
proposed it. Two years later,<br />
Fisher and associate Lem Trotter<br />
obtained an option to buy four<br />
adjoining 80-acre tracts of farmland<br />
northwest of <strong>Indiana</strong>polis.<br />
Years later, Fisher would make his<br />
mark by developing Miami Beach<br />
in Florida.<br />
In 1909, a 2.5-mile track opened<br />
and in August, two motorcycle<br />
races were held on the crushed<br />
rock and tar racetrack. The surface<br />
wasn’t appropriate for racing and<br />
that led to the track being covered<br />
in street paving bricks. In 1910, a<br />
200-mile automobile race was held<br />
and in 1911, the first 500-mile race<br />
was held.<br />
Doug Boles, an attorney, former<br />
partner in Panther Racing and director<br />
of public relations for IMS, says<br />
the milestone anniversary has been<br />
a time for officials at the speedway<br />
to take a look at its role in the state<br />
today.<br />
“We’re trying to get back to our<br />
roots and the traditions of the speedway,”<br />
says Boles. “This place is all<br />
ALONG FOR THE RIDE In 1937, the riding mechanic for driver Tony Gulotta was<br />
Johnny Pawl, 19, of Crown Point (on the passenger side of the car in helmet).<br />
He went on to become a successful business owner in Crown Point.<br />
about tradition and families. From<br />
our standpoint, we have to look at<br />
the event and determine what the<br />
things are that are important for us<br />
to maintain, and what can we do to<br />
attract a younger crowd.”<br />
Like any traditional event,<br />
Boles says, it’s vital to maintain<br />
the things that excite people and<br />
encourage them to come back<br />
year after year, but an event can’t<br />
become stagnant to the point<br />
where it is too predictable.<br />
“We have thousands of fans who<br />
have been coming to the track for<br />
40 years or more. We want to know<br />
what excites them,” says Boles. “But<br />
we also want to remain fresh so we<br />
can connect with younger fans.”<br />
And Boles isn’t just talking about<br />
benefits to speedway ownership,<br />
but the impact it has on <strong>Indiana</strong> as<br />
a whole. According to a study com-<br />
plied by the National Motorsports<br />
Coalition in 2010, the <strong>Indiana</strong>polis<br />
Motor Speedway and the <strong>Indiana</strong>polis<br />
500 are the third-most-beneficial<br />
auto racing locations and events in<br />
the United States.<br />
The <strong>Indiana</strong>polis Motor Speedway<br />
and the <strong>Indiana</strong>polis 500 contribute<br />
more than $727 million to<br />
<strong>Indiana</strong>’s economy, and Boles says<br />
IMS wants to increase that. The<br />
impact of the <strong>Indiana</strong>polis 500<br />
alone is $336 million – more than<br />
four times the $104 million economic<br />
of the <strong>Indiana</strong>polis Colts,<br />
according to statistics from Purdue<br />
University.<br />
The only racing areas contributing<br />
more to their states are the area<br />
around Charlotte, N.C., which contributes<br />
more than $6 billion to the<br />
North Carolina economy, and the<br />
Daytona International Speedway,<br />
70 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
photo provided by indianapolis motor speedway
which contributes $2.1 million to<br />
Florida.<br />
Boles says IMS is reaching out<br />
to younger fans this year by allowing<br />
them and their parents to buy a<br />
pass to the garage and see drivers<br />
and their cars up-close. “The biggest<br />
thing we can do to ensure the future<br />
of the event is to reach out to new<br />
fans and we think this is a way to<br />
do that.”<br />
He admits it is difficult to lure<br />
fans in the current economy, but<br />
as long as fans feel they are getting<br />
value for their ticket price the job<br />
is easier. “While we’ve been around<br />
for 100 years, for a long time we<br />
didn’t have any competition from<br />
the Colts or Pacers, or for fans in<br />
<strong>Northwest</strong> <strong>Indiana</strong>, from the Bears<br />
or Bulls.”<br />
As IMS celebrates a century of<br />
racing by inviting all living drivers to<br />
this year’s race and putting 67 of the<br />
winning cars on display in the Hall<br />
of Fame Museum at IMS, Boles says<br />
the impact <strong>Northwest</strong> <strong>Indiana</strong> has<br />
had on the track isn’t being overlooked.<br />
While the names may not be as<br />
famous as multiple winners A.J.<br />
Foyt, Al Unser or Johnny Rutherford,<br />
the impact of those from <strong>Northwest</strong><br />
<strong>Indiana</strong> involved in the <strong>Indiana</strong>polis<br />
500 has been significant.<br />
Johnny Pawlowicz (he shortened<br />
his name to Pawl) of Crown Point<br />
competed as a riding mechanic in<br />
1936 and 1937, and continued to<br />
work as a race mechanic through<br />
the early 1960s. In the 1940s, he<br />
opened a racing business at the<br />
southeast corner of U.S. 30 and <strong>Indiana</strong><br />
55 near Crown Point, and one<br />
of his first customers was a “region<br />
“This is truly an<br />
asset for all<br />
of <strong>Indiana</strong>.” —doug boles,<br />
<strong>Indiana</strong>polis motor speedway<br />
START YOUR ENGINES Art Cross of Rolling Prairie in LaPorte County drove in<br />
four <strong>Indiana</strong>polis 500s. The 1955 race, where this photo was taken, was his last<br />
appearance in the event.<br />
racer” named Murrell Belanger.<br />
Pawl was a pretty good business<br />
owner, too. In the mid 1950s, he<br />
purchased the entire midget racing<br />
operation of Kurtis-Kraft in Southern<br />
California, making him the sole supplier<br />
of custom-built midget racecars<br />
in the country.<br />
Belanger, also of Crown Point,<br />
raced locally, but was better known<br />
as a car owner. In 1951, he financed<br />
the car and team that Lee Wallard<br />
drove to victory lane.<br />
Another customer of Pawl’s was<br />
Ray Nichels of Griffith, who was a<br />
chief mechanic in 12 <strong>Indiana</strong>polis<br />
500s, including that of 1957 pole<br />
winner Pat O’Connor. He also was<br />
an Indy Car and NASCAR owner<br />
for Bobby Allison, A.J. Foyt, Roger<br />
Penske, Richard Petty, Al Unser and<br />
Bobby Unser.<br />
He went on to found Nichels<br />
Engineering, owned two <strong>Northwest</strong><br />
<strong>Indiana</strong> airports and was a business<br />
associate of Paul Russo of Hammond.<br />
Together, Nichels and Russo built<br />
a homemade car known as “Basement<br />
Bessie” that finished ninth in<br />
the 1950 Indy 500. The car ran with<br />
the leaders for much of the race,<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 71<br />
photo provided by indianapolis motor speedway
sPOrTs<br />
ON THE POLE Ray Nichels of Griffith was the chief mechanic<br />
of the 1957 pole-winning car driven by Pat O’Connor.<br />
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which was shortened by rain at 345<br />
miles.<br />
Without a doubt, one of the best<br />
Indy Car drivers to come out of<br />
<strong>Northwest</strong> <strong>Indiana</strong> was Art Cross<br />
of Rolling Prairie. He drove in four<br />
Indy 500s, was named the very first<br />
rookie of the year in 1952, and one<br />
year later, he finished second.<br />
After his four-year racing career,<br />
Cross returned to farming in LaPorte<br />
County and later ran a heavy equipment<br />
business.<br />
It is those kinds of connections<br />
that so weave the history of the <strong>Indiana</strong>polis<br />
Motor Speedway into all<br />
corners of <strong>Indiana</strong>, says Boles.<br />
“This is truly an asset for all of<br />
<strong>Indiana</strong>,” he says. “We don’t have<br />
to do a lot of advertising because it<br />
is such a tradition, but we are active<br />
on Facebook and Twitter, and we<br />
do a lot of billboard advertising in<br />
<strong>Indiana</strong>polis.<br />
“The reason we don’t do a lot of<br />
72 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong><br />
photo provided by indianapolis motor speedway<br />
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Top 100 Dealers in the USA
advertising,” says Boles, “is because<br />
we still benefit greatly from ticket<br />
sales renewals. Once people come<br />
and experience the event, they want<br />
to come back.”<br />
Boles comes by his affection for<br />
the <strong>Indiana</strong>polis Motor Speedway<br />
naturally. His father was a U.S. Auto<br />
Club Yearbook editor, and for years<br />
the family traveled to USAC events<br />
all over the Midwest. USAC is the<br />
former sanctioning body for the<br />
<strong>Indiana</strong>polis 500.<br />
“One of the things we’re looking<br />
at this year is what can we do<br />
beyond the track to excite fans,”<br />
says Boles. “We’re going to go out<br />
to the state’s colleges for events and<br />
encourage students to come to the<br />
track in May.”<br />
Once those young people come,<br />
Boles says IMS is convinced they<br />
will become the fans that cement<br />
the event’s fan base far into the<br />
future. n<br />
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SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 73<br />
photo provided by indianapolis motor speedway
sPOrTs<br />
Back to the Track<br />
This summer the racing’s on at two local tracks.<br />
by RicK a. RichaRdS<br />
<strong>Northwest</strong> <strong>Indiana</strong><br />
has a long history<br />
of racing, dating<br />
back to the early 1940s. This<br />
summer, for the first time<br />
in four years, area fans and<br />
drivers will have their choice<br />
of two local tracks to attend<br />
or at which to compete –<br />
Illiana Motor Speedway in<br />
Schererville and South Bend<br />
Motor Speedway.<br />
Both tracks have played<br />
host over the years to legendary drivers<br />
such as A.J. Foyt, Al and Bobby<br />
Unser, Bobby Allison and Rusty Wallace,<br />
but the tracks also have served<br />
as the proving ground for current<br />
drivers such as Ryan Newman, Mark<br />
Martin, David Stremme and Tony<br />
Raines, all of whom race in NASCAR.<br />
For fans, the most anticipated news<br />
over the winter was the reopening<br />
of South Bend Motor Speedway.<br />
Four years ago, the track closed<br />
when former owner Mike Bird<br />
couldn’t find a buyer. The speedway<br />
has sat unused ever since, ultimately<br />
going into foreclosure. After several<br />
attempts to negotiate a deal with<br />
Bird, an agreement was reached<br />
last October, says new owner Steve<br />
Brown of South Bend. He is an electrical<br />
engineer, but also is a former<br />
driver and a huge race fan.<br />
“We’re upgrading the facilities<br />
here,” says Brown. “We’re starting<br />
with concessions. We’re replacing<br />
toilets that have been here for 30<br />
years. The bathrooms were terrible<br />
and we have to upgrade that. We’re<br />
starting with the fundamentals.”<br />
Brown says that for now the show<br />
on the track will take care of itself. His<br />
first goal is to make the track as family-friendly<br />
as possible for the 5,000 to<br />
6,000 people expected to show up for<br />
his weekly Saturday events.<br />
POLISHED PRODUCT Michigan City’s T.J. Jahnz is one<br />
of the founders of Voodoo Ride. So is Dale Earnhardt Jr.<br />
“We have a big advantage being in<br />
South Bend. We draw people from<br />
Michigan City to Plymouth. We have<br />
nearly 1 million people to draw from<br />
and that’s what it takes for small<br />
tracks to succeed.”<br />
At Illiana, a half-mile paved track<br />
along U.S. 30 at the east edge of<br />
Schererville, owner Mike Mikuly<br />
has made major investments since<br />
acquiring the track from longtime<br />
owner Harry Molenaar in 1998.<br />
“We have a great group of fans<br />
here,” says Mikuly, a driver who was<br />
track champion in 1992 and 1993.<br />
“We would like to see this group<br />
grow this year.”<br />
The track, which encompasses 60<br />
acres, was a Civil Defense airstrip<br />
during World War II. When the war<br />
ended, it became a dirt track and in<br />
1961, the track was paved. It was<br />
repaved in 1999.<br />
“I’ve put in new walls, new catch<br />
fencing, new lighting and new<br />
bleachers that can seat 7,000,” says<br />
Mikuly. “One thing led to another.”<br />
Mikuly has worked to make Illiana<br />
not only fan-friendly, but friendly to<br />
the residents of the nearby subdivisions<br />
that have slowly expanded<br />
toward the track. He has mandated<br />
that participants install mufflers on<br />
their cars to cut down on the noise<br />
and has kept his promise to end his<br />
Saturday night racing card<br />
by 10:30 p.m.<br />
“Years ago, racing would<br />
go on until 2 or 3 o’clock in<br />
the morning. You just can’t<br />
have that these days,” says<br />
Mikuly. “You have to respect<br />
your neighbors.”<br />
For some race fans,<br />
though, getting involved in<br />
the sport has meant a whole<br />
different kind of involvement.<br />
For Michigan City’s<br />
T.J. Jahnz, it has meant stepping<br />
into the world of sponsorship<br />
in both NASCAR and Indy Car.<br />
Jahnz is one of the founders of<br />
Voodoo Ride, an automotive appearance<br />
firm that supplies a variety of<br />
waxes and polishes to both the<br />
consumer and racing markets. A<br />
cofounder of the company is Dale<br />
Earnhardt Jr., one of the most popular<br />
drivers in NASCAR.<br />
“Initially, we had a marine product<br />
line that was developed here on the<br />
shores of Lake Michigan by our small<br />
family-owned company,” says Jahnz.<br />
“We got into racing by accident.”<br />
When the company developed an<br />
aerosol product that cleaned burned<br />
rubber and asphalt off the front of cars,<br />
NASCAR teams began using it, says<br />
Jahnz. “They were using it by the caseload<br />
and in 2003, we had just about all<br />
of the race teams using our product.”<br />
Jahnz says his company continued<br />
to refine the products and in 2006<br />
teamed up with Earnhardt to create<br />
an entirely new product line. This<br />
year, Voodoo Ride is the primary<br />
sponsor for two races for Earnhardt’s<br />
JR Motorsports, which also sponsors<br />
driver Danica Patrick.<br />
For now, consumers are only able<br />
to buy Voodoo Ride products along<br />
the East Coast and in the Southeast,<br />
but he says he hopes that will<br />
expand to the Midwest soon. n<br />
74 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Glimpse of the Future<br />
Mentoring outlines career options for middle-school girls.<br />
by ShaRi held<br />
When Jeni Elkins’s<br />
daughter, Olivia,<br />
showed an interest in<br />
becoming a cyber-forensic specialist,<br />
Elkins, who had worked<br />
in computer technology for<br />
years, reached out to the CEO<br />
of a cyber-forensics company to<br />
give Olivia insight into the profession.<br />
“That woman opened<br />
up my daughter’s world,” Elkins<br />
says.<br />
Elkins, who had developed a<br />
mentoring program at Valparaiso<br />
University, knew how powerful<br />
such programs could be,<br />
but seeing the transformation in her<br />
daughter inspired her to step up and<br />
create her own program.<br />
“I thought what if we brought it<br />
down to the middle-school level,<br />
when kids are still exploring and<br />
trying to determine what track they<br />
will follow,” she says. “And what if<br />
we gave them a chance to explore<br />
industries right in their own backyard.”<br />
She ran the idea by her friend,<br />
Cathie Dull, who also embraced it.<br />
In 2008 they founded Discoveries<br />
Unlimited Inc., a mentoring program<br />
for young girls interested in professions<br />
related to science, technology,<br />
engineering and math (STEM). The<br />
organization’s focus on professional<br />
development, as opposed to character<br />
development, sets it apart, as does<br />
the way the program is structured.<br />
“Most STEM programs I see are<br />
one week or one day or one month,”<br />
Elkins says. “They spark the flame but<br />
they don’t sustain it. Plus, we use an<br />
online and face-to-face combination,<br />
so an industry professional will spend<br />
one day a month with the child they<br />
are mentoring and the rest of the time<br />
they connect online. That allows busy<br />
professionals to make a difference<br />
with the schedules they have.”<br />
FINDING OUT ABOUT PHYSICS STEM mentor Susan<br />
Treble and her mentee Maggie Vail at a recent M&M<br />
event about physics, hosted by Valparaiso University.<br />
MeeTiNG The NeeDs OF<br />
sTuDeNTs AND busiNesses<br />
Dull recognized the program’s<br />
potential for spurring long-term economic<br />
development. In her former<br />
position at an international staffing<br />
company, she had heard “grumblings”<br />
from companies concerned<br />
they wouldn’t be able to find qualified<br />
workers to replace retiring baby<br />
boomers. “I thought this would be a<br />
great answer for our companies,” she<br />
says. “It gives them the opportunity<br />
to connect with these kids at a very<br />
young age, and it will help build a<br />
potential workforce rooted in STEM.”<br />
After much research, Elkins and<br />
Dull launched the pilot for Discoveries<br />
Unlimited in January 2010 with<br />
17 sixth-grade girls from two Valparaiso<br />
schools. “We wanted to keep<br />
it small so we could pay attention to<br />
how things were going to work – if<br />
it was going to roll out the way we<br />
had anticipated that it would,” Dull<br />
says. The second semester of 2010<br />
they opened the program to grades<br />
six through eight and expanded<br />
it to include other area schools<br />
and home-schooled children. This<br />
semester 27 girls from Valparaiso<br />
and the surrounding communities<br />
are enrolled.<br />
MAKiNG A DiFFereNCe<br />
Valparaiso-based Discoveries<br />
Unlimited has formed partnerships<br />
with STEM-related businesses<br />
as well as professional<br />
organizations and universities.<br />
Each month mentors and mentees<br />
(M&Ms) attend meetings<br />
hosted by the organization’s<br />
supporters.<br />
Recently, Golden Technologies,<br />
an information technology<br />
services company, gave<br />
the M&Ms hands-on experience<br />
in creating their own blog<br />
websites. “The partner companies<br />
show the girls the potential<br />
positions, jobs and careers<br />
that await them 10 or 15 years down<br />
the road,” Dull says. “That has been<br />
really motivating.”<br />
MOViNG FOrWArD<br />
Elkins delights in the fact that the<br />
girls are doing things they never<br />
thought they could do. “I can see<br />
their confidence levels rising as they<br />
explore different careers,” she says.<br />
In April, Discoveries Unlimited<br />
hosted its first fundraising event,<br />
bringing Dr. Sally Ride, the first<br />
American woman to fly in space, to<br />
Merrillville. She spoke to 3,400 kids<br />
and their families about how she<br />
became an astronaut and emphasized<br />
the importance of STEM education.<br />
Elkins and Dull hope it will<br />
be the first of many such events.<br />
Currently the organization is funded<br />
by corporate and private donations.<br />
The ultimate goal is to take Discoveries<br />
Unlimited nationwide, but<br />
there is a matter of that universal<br />
hurdle, otherwise known as funding,<br />
that has to be dealt with. Elkins<br />
is confident the organization will<br />
continue to grow.<br />
“We have to,” she says. “We don’t<br />
have a choice. It is our journey,<br />
and we are going to make this<br />
happen.” n<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 75
PrOFessiONAl ADViCe<br />
Service with a Smile<br />
Don’t assume good service will just happen; it takes training.<br />
So many exciting things are<br />
happening in <strong>Northwest</strong> <strong>Indiana</strong>,<br />
with new bike trails<br />
connecting our communities, the<br />
addition of sports arenas, pavilions<br />
and great parks, along with the many<br />
improvements happening along our<br />
lakeshore.<br />
Those organizations working to<br />
assure that we are considered a destination<br />
community should be supported<br />
and commended. But one<br />
question remains:<br />
Are we ready?<br />
We know we<br />
can build it, but<br />
will they come?<br />
And, when they<br />
get here, are we<br />
ready? How will<br />
those visitors be<br />
treated? Will they<br />
speak highly of<br />
their travels to<br />
Desila Rosetti<br />
<strong>Northwest</strong> <strong>Indiana</strong>?<br />
We hope<br />
so, but we need to prepare now to<br />
assure a favorable outcome.<br />
<strong>Northwest</strong> <strong>Indiana</strong> business<br />
owners need to prepare their workforce<br />
for high quality and exceptional<br />
service-oriented experiences<br />
for themselves and their customers.<br />
Do employees understand the<br />
expectations their organization has<br />
for them? When new employees<br />
are hired, many times we are told<br />
they do not receive an orientation or<br />
even a job description outlining their<br />
duties.<br />
Hiring is an investment and many<br />
employers know that finding and<br />
keeping good talent is a difficult<br />
task. Zappos, an online shoe company,<br />
is actually paying people to<br />
leave! Yes, to leave. They orient their<br />
employees over a four-week period.<br />
At the end on the first week, they<br />
offer anyone who cannot support<br />
the company values or who feels he<br />
or she will not fit in $1,000 to leave.<br />
And, yes, they get some takers.<br />
Consider the following three<br />
simple steps to help improve the<br />
service culture in <strong>Northwest</strong> <strong>Indiana</strong>.<br />
First, employees need to understand<br />
the expectations from both<br />
their employer and their customer.<br />
Service standards should be articulated<br />
in the same way that production<br />
standards are. As organizations<br />
prepare standards for production,<br />
such as parts per million, or for<br />
healthcare, such as infection rates,<br />
service standards should be measureable<br />
as well. Here’s an example:<br />
Customer Waiting. Show respect<br />
that everyone’s time is precious by<br />
being prompt.<br />
Second, measure your success<br />
rate. Measuring the success of your<br />
customer service standards seems<br />
like a difficult task for most of us. It<br />
doesn’t have to be. Here are some<br />
simple measures you can use related<br />
to customer reception: Welcome visitors<br />
within five seconds. Offer them<br />
a friendly greeting. As you do, smile<br />
and make eye contact, then introduce<br />
yourself. Finally, escort customer<br />
as needed.<br />
Although most of this measurement<br />
is done by observation, customer<br />
feedback in this area also<br />
supports the efforts you are making.<br />
Once expectations are clearly<br />
established, employees deserve to<br />
be trained. Most of us believe good<br />
manners are taught at home, but we<br />
have found this is not the norm. If<br />
you expect people to smile and to<br />
offer a friendly greeting, you must<br />
train them to assure it happens.<br />
We also support the use of competency<br />
testing to assure training<br />
has been effective and to be sure the<br />
employee understands the material.<br />
This is also useful in determining<br />
areas of remediation.<br />
Lastly, we encourage employers<br />
Most of us believe good manners are<br />
taught at home, but we have found this<br />
is not the norm. If you expect people to<br />
smile and to offer a friendly greeting, you<br />
must train them to assure it happens.<br />
to incorporate these standards of<br />
service into their performance evaluation<br />
systems. Employees then see<br />
the connection and employers have<br />
the opportunity to reward the behavior<br />
they expect. Employees need<br />
feedback on their performance:<br />
good and bad. It is the manager’s or<br />
owner’s responsibility to assure that<br />
areas of improvement are identified<br />
and plans for improvement are articulated.<br />
And don’t forget the follow<br />
through to achieve success.<br />
<strong>Northwest</strong> <strong>Indiana</strong> has many great<br />
attractions including shopping, restaurants<br />
and hotel accommodations.<br />
Let’s collaborate to be certain our<br />
service industry is ready for what is<br />
headed our way! n<br />
Desila Rosetti, president of Organizational<br />
Development Solutions Inc.<br />
in Westville, is a leader in the development<br />
of human capital including<br />
management training and professional<br />
development for individuals,<br />
teams and entire organizations.<br />
76 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
y Michael Puente<br />
There’s no doubt that Chicago<br />
is one of the great cities of<br />
the world. With its array of<br />
restaurants, wonderful parks and<br />
museums, expansive arts community<br />
and professional sports offerings,<br />
Chicago is the place to be – if<br />
you can afford it.<br />
With Illinois raising personal<br />
income taxes earlier this year, it’s<br />
become plenty more expensive to<br />
operate a business in the Land of<br />
Lincoln, whether that is in Chicago,<br />
Joliet or Aurora.<br />
That’s why <strong>Indiana</strong> is hoping a<br />
little Hoosier hospitality will lure<br />
some Illinois business across the<br />
state line to set up shop here.<br />
“<strong>Indiana</strong>’s business climate has<br />
been more favorable than our neighbors<br />
for quite some time, but Illinois’<br />
latest tax hike further accentuates<br />
the attractiveness of our state,” says<br />
Mitch Roob, <strong>Indiana</strong> secretary of<br />
commerce and chief executive officer<br />
of the <strong>Indiana</strong> Economic Development<br />
Corp.<br />
Roob recently announced a marketing<br />
blitz to attract Illinois businesses<br />
to <strong>Indiana</strong>. The corporation is<br />
joining forces for this initiative with<br />
the Portage-based <strong>Northwest</strong> <strong>Indiana</strong><br />
Forum, an organization whose<br />
aim is to market <strong>Northwest</strong> <strong>Indiana</strong><br />
to potential companies.<br />
“We’ve had discussions with<br />
numerous companies interested in<br />
moving to a lower-cost location,”<br />
Roob says. “We are hopeful that<br />
our partnership with the <strong>Northwest</strong><br />
<strong>Indiana</strong> Forum will continue to fill<br />
our pipeline with promising leads<br />
that will bring new opportunities to<br />
Hoosiers in <strong>Northwest</strong> <strong>Indiana</strong> and<br />
across the state.”<br />
The three-month, $250,000 marketing<br />
campaign includes, TV, radio and<br />
print ads, combined with billboards<br />
along the <strong>Indiana</strong> Toll Road and Inter-<br />
GREENER GRASS “<strong>Indiana</strong>’s business<br />
climate has been more favorable than<br />
our neighbors for quite some time,<br />
but Illinois’ latest tax hike further<br />
accentuates the attractiveness of<br />
our state,”says Mitch Roob, <strong>Indiana</strong><br />
secretary of commerce.<br />
state 80/94, major arteries between<br />
<strong>Northwest</strong> <strong>Indiana</strong> and Chicago.<br />
The billboards read: “Illinoyed by<br />
Higher Taxes?” or “Feeling Squeezed<br />
by Taxes?”<br />
In just a short time, the website,<br />
www.solutionindiana.com, which<br />
is part of the campaign, generated<br />
more than 3,000 unique visits.<br />
“<strong>Northwest</strong> <strong>Indiana</strong> communities<br />
are Chicago’s east suburbs, offering<br />
lower costs of doing business, affordable,<br />
high quality of living and a<br />
prime business location in the heart<br />
of the Midwest,” says Mark Maassel,<br />
president and chief executive officer<br />
of the <strong>Northwest</strong> <strong>Indiana</strong> Forum. “In<br />
cooperation with IEDC, we believe<br />
this campaign will educate and entice<br />
businesses with the opportunities<br />
right next door and show them that<br />
we are prepared to assist businesses<br />
in finding their new home.”<br />
In addition to the advertising<br />
campaign, the organizations will<br />
host events for Illinois businesses<br />
at tradeshows and sporting events<br />
in the <strong>Indiana</strong> and Illinois regions<br />
throughout the year.<br />
“Site selectors and business decision-makers<br />
look at a region before<br />
they even get to the community<br />
level. The more we collaborate, the<br />
eCONOMiC DeVelOPMeNT<br />
Welcoming Illinois <strong>Business</strong>es<br />
“Illinoyed” companies invited to take a look at <strong>Indiana</strong> locations.<br />
more the region receives attention<br />
helping us to accomplish our mission<br />
of attracting investment and<br />
jobs to <strong>Northwest</strong> <strong>Indiana</strong>,” says<br />
Tim Gropp, co-executive director,<br />
LaPorte Economic Development<br />
Alliance. In addition to the Forum,<br />
partners in this effort are from across<br />
the region, including Porter County<br />
Economic Development Alliance,<br />
LaPorte County Economic Development<br />
Alliance, Starke County Economic<br />
Development Foundation,<br />
Newton County Economic Development<br />
Corp., Town of Munster, Town<br />
of Schererville, City of Whiting and<br />
NIPSCO.<br />
The <strong>Indiana</strong> Economic Development<br />
Corp. provides this list of other<br />
factors that make <strong>Indiana</strong> an attractive<br />
place to locate a business:<br />
• <strong>Indiana</strong> ranks first in the Midwest<br />
in the Tax Foundation’s <strong>2011</strong><br />
<strong>Business</strong> Tax Climate Index (Oct.<br />
2010).<br />
• <strong>Indiana</strong> has the lowest business<br />
costs in the Midwest and is one of<br />
the top 10 lowest-cost locations in<br />
the U.S., according to Forbes (Oct.<br />
2010).<br />
• <strong>Indiana</strong> ranks fourth in the<br />
nation for its business tax and regulatory<br />
climate, according to the<br />
Enterprising States study by the U.S.<br />
Chamber of Commerce and National<br />
Chamber Foundation (May 2010).<br />
• <strong>Indiana</strong> ranks best in the Midwest<br />
in Area Development magazine’s<br />
Top States for Doing <strong>Business</strong><br />
study. (Oct. 2010).<br />
• <strong>Indiana</strong> is one of nine states<br />
that now have triple-A credit ratings<br />
from all three agencies (Standard<br />
& Poor’s, Fitch and Moody’s) due<br />
to the state’s financial management<br />
and budgeting practices, stable economic<br />
base, property tax reform and<br />
economic-development efforts to<br />
attract job creation and create economic<br />
diversification. n<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 77
CORPORATE GUARDIANS<br />
($10,000 and above annually)<br />
BizVoice <strong>Magazine</strong><br />
Dow AgroSciences<br />
<strong>Indiana</strong>polis <strong>Business</strong> Journal<br />
MediaSauce<br />
Northern <strong>Indiana</strong> LAKES <strong>Magazine</strong><br />
<strong>Northwest</strong> <strong>Indiana</strong> <strong>Business</strong> <strong>Quarterly</strong><br />
CORPORATE PROTECTORS<br />
($5,000 - $9,999 annually)<br />
Barnes & Thornburg<br />
<strong>Business</strong> People <strong>Magazine</strong><br />
Duke Energy<br />
Eli Lilly & Company Foundation<br />
Goelzer Investment Management<br />
NIPSCO<br />
South Bend Tribune<br />
Subaru of <strong>Indiana</strong>, Inc.<br />
Toyota Motor Mfg. <strong>Indiana</strong><br />
Vectren Corporation<br />
Working in communities, with<br />
businesses, organizations,<br />
agencies and individuals, The<br />
Nature Conservancy protects<br />
irreplaceable lands and<br />
waters worldwide.<br />
CORPORATE COUNCIL FOR THE ENVIRONMENT<br />
CORPORATE CONSERVATORS<br />
($2,500 - $4,999 annually)<br />
AIT Laboratories, Inc.<br />
AM General<br />
Cummins Inc.<br />
Enbridge Inc.<br />
Evansville <strong>Business</strong> Journal<br />
Evansville <strong>Business</strong> <strong>Magazine</strong><br />
Evansville Courier & Press<br />
<strong>Indiana</strong>polis Power & Light Co.<br />
ITT Educational Services<br />
Johnson Ventures, Inc.<br />
Marion Chronicle-Tribune<br />
The New Albany Tribune &<br />
The Evening News<br />
Old National Bank<br />
OneAmerica Financial Partners<br />
ProLiance Energy, LLC<br />
Rolls-Royce Corporation<br />
Samtec<br />
Taft Stettinius & Hollister LLP<br />
Wild Birds Unlimited<br />
F.A. Wilhelm Construction Co.<br />
The Corporate Council is a<br />
group of environmentally<br />
concerned corporate citizens<br />
who share The Nature Conservancy’s<br />
vision to save our natural heritage,<br />
here in <strong>Indiana</strong> and all over the world.<br />
www.nature.org/indiana<br />
HOOSIER PRAIRIE, LAKE COUNTY © CHRISTOPHER JORDAN<br />
CORPORATE ASSOCIATES<br />
($1,000 - $2,499 annually)<br />
Alcoa, Warrick Operations<br />
Baker & Daniels<br />
Coca-Cola Bottling Company<br />
DeFur Voran LLP<br />
Endangered Species Chocolate Co.<br />
FESCO – Fire Equipment Serv. Co.<br />
First Merchants Corporation<br />
Flanner and Buchanan<br />
The Herald-Press<br />
Heritage Financial Group<br />
Hoosier Energy Rural<br />
Electric Cooperative<br />
Ice Miller LLP<br />
Lake City Bank<br />
Mead Johnson Nutrition<br />
Muncie Power Products<br />
NiSource<br />
Peine Engineering Company<br />
PIP Printing of Columbus &<br />
Bloomington<br />
Raytheon Company<br />
Snell Real Estate Evaluation Co.<br />
To learn more about our<br />
Corporate Council, contact<br />
Chuck Adams at<br />
(812) 325-7103 or<br />
cadams@tnc.org.
Summer of Arts<br />
Music and visual arts on the bill across the region.<br />
by John cain<br />
The <strong>Northwest</strong> <strong>Indiana</strong> Symphony<br />
Orchestra and Music<br />
Director Kirk Muspratt have<br />
announced the <strong>2011</strong> South Shore<br />
Summer Music Festival. The twoweek<br />
festival begins July 15 in Hammond<br />
and concludes on July 30 in<br />
Crown Point. Free concerts by the<br />
<strong>Northwest</strong> <strong>Indiana</strong> Symphony will<br />
be performed in six <strong>Northwest</strong><br />
<strong>Indiana</strong> communities. The public is<br />
invited to come early, bring lawn<br />
chairs and blankets and relax and<br />
enjoy the music.<br />
“We are proud to be a part of everyone’s<br />
summer here along the South<br />
Shore, playing audience favorite<br />
music in beautiful, peaceful settings<br />
all while building a sense of community<br />
and fellowship with our neighbors<br />
around the region,” says Maestro<br />
Kirk Muspratt, creator of the music<br />
festival. “Summer is just not summer<br />
without these concerts. Come share<br />
with us the enjoyment and experience<br />
of being with your loved ones<br />
and neighbors under the stars.”<br />
The concerts will have something<br />
for everyone, with the orchestra featuring<br />
light classical and patriotic<br />
music, as well as music from Broadway<br />
musicals and movies. The festival<br />
will be presented at Wolf Lake,<br />
Hammond, July 15; Redar Park,<br />
Schererville, July 16; Centennial Park,<br />
Munster, July 22; the 137th Avenue<br />
Park, Cedar Lake, July 23; Central<br />
Park, Griffith, July 29; and St. Anthony<br />
Hospital, Crown Point, July 30.<br />
Elkhart Jazz Festival—Since<br />
1988, jazz legends and jazz fans have<br />
come together each summer for a<br />
memorable weekend at the Elkhart<br />
Jazz Festival. Combining warm, intimate,<br />
small-town hospitality with<br />
the excitement of big-city jazz, the<br />
festival has become an internationally<br />
acclaimed event.<br />
The festival returns this summer<br />
SOUTH SHORE SUMMER MUSIC FESTIVAL Bring lawn chairs and enjoy<br />
Music Director Kirk Muspratt and the <strong>Northwest</strong> <strong>Indiana</strong> Symphony Orchestra.<br />
for three exciting days of jazz,<br />
June 24 to 26, in six downtown<br />
venues, including the magnificently<br />
renovated Lerner Theatre. Spanning<br />
almost every jazz genre, more<br />
than 100 world-class jazz entertainers<br />
have been invited, including<br />
favorites such as Joan Collaso,<br />
Dave Bennett, Bucky Pizzarelli and<br />
Tim Cunningham. This year, Ariel<br />
Pocock, Alfonso Ponticelli, Swing<br />
Gitan and Sabertooth will be some<br />
of the new performers to appear at<br />
this legendary event. 574/295-8701.<br />
Art Beat—This is a free, downtown<br />
South Bend stroll along the<br />
streets and sidewalks featuring the<br />
work of local visual, performing and<br />
culinary artists. The event showcases<br />
artists and arts organizations in South<br />
Bend and surrounding communities<br />
and creates awareness of the role<br />
that downtown organizations and<br />
businesses play in the promotion<br />
and success of the artists.<br />
In <strong>2011</strong>, this popular celebration<br />
of local arts and artists will take<br />
place on Saturday, Aug. 27, from<br />
ArTs<br />
11 a.m. until 6 p.m. Artists living in St.<br />
Joseph, Elkhart, LaPorte, Marshall or<br />
Starke counties in <strong>Indiana</strong> or in Berrien<br />
or Cass counties in Michigan can apply<br />
at artbeatsouthbend.org. The deadline<br />
for early registration is June 10, <strong>2011</strong>;<br />
the final deadline is June 24. For more<br />
information, call 574/282-1110.<br />
Lubeznik Center for the Arts—<br />
June’s exhibits at the Lubeznik<br />
Center for the Arts in Michigan City<br />
include “Woman as Artist, Woman<br />
as Muse,” featuring posters from the<br />
Belle Époque, 1890-1910; “Vintage<br />
Vogue: Cover Art” from the center’s<br />
permanent collection; and “Tommy:<br />
The Material Girl,” featuring fiber<br />
art. <strong>Indiana</strong>polis jazz pianist Monika<br />
Herzig performs Sunday, June 12,<br />
at 7 p.m., with works by female<br />
composers. Visit the website www.<br />
lubeznikcenter.org for tickets. n<br />
Find out more about area arts<br />
activities and events by watching<br />
John Cain on Lakeshore Public<br />
Television’s “Eye on the Arts,” every<br />
Thursday evening at 9 p.m. on<br />
“Lakeshore News Tonight.”<br />
SpRINg–SUmmER <strong>2011</strong> NORTHWEST INDIANA BUSINESS QUARTERLY 79
VieWPOiNT<br />
Buy American<br />
And while you’re at it, Buy <strong>Northwest</strong> <strong>Indiana</strong>.<br />
The recent Great Recession has<br />
revealed the strong impact<br />
the global economy has on<br />
the United States, and more specifically<br />
our region’s economy. Within<br />
the past five years, many companies<br />
within the office-products industry<br />
have increased their private-label<br />
brand items that are primarily manufactured<br />
outside the United States.<br />
National chains<br />
such as Staples,<br />
Office Max,<br />
Office Depot and<br />
Quill continue to<br />
add these items<br />
manufactured<br />
abroad, with their<br />
name branded on<br />
the item or box.<br />
Using price as the<br />
key advantage,<br />
Brian McShane they sustain their<br />
reputation as the<br />
low-cost leaders in the industry. However,<br />
this practice has had a major<br />
influence on companies maintaining<br />
manufacturing in the United States.<br />
<strong>Business</strong> owners, executives and<br />
managers need to become more<br />
informed and aware of how purchasing<br />
from companies such as<br />
these impacts our local and national<br />
economy. My examples here focus<br />
on office products because that’s the<br />
business I know best, but the principle<br />
holds true across many industries.<br />
Office-supply purchases typically<br />
represent a mere fraction (on average<br />
1 to 2 percent) of the organization’s<br />
expenditures. But the time<br />
it takes to pick a product, shop for<br />
price comparisons and place the<br />
order can represent a good portion<br />
of the overall cost. Ultimately, your<br />
bottom line will not be that adversely<br />
affected by saving time and procuring<br />
your products from a consistent<br />
business that offers more Americanmade<br />
products than competitors do.<br />
Many products such as binders,<br />
binder clips, paperclips, staples,<br />
chairs, files and desks contain a<br />
component of the major industry of<br />
<strong>Northwest</strong> <strong>Indiana</strong>: steel. Numerous<br />
jobs and ancillary businesses<br />
are dependent on the success of our<br />
steel mills. Now some could specu-<br />
late about how much buying paperclips<br />
and ring binders can actually<br />
influence our local steel mills. But,<br />
there are more than 6,000 businesses<br />
and organizations in <strong>Northwest</strong><br />
<strong>Indiana</strong> that consume office products,<br />
not including home offices. If<br />
these businesses buy their products<br />
from national chains, based on price<br />
alone, they are more likely to be supporting<br />
another nation’s economy.<br />
On this larger scale, it is easier to see<br />
that this practice can have a negative<br />
impact on our neighbors, community<br />
and region.<br />
In 2009, our company launched<br />
a “Buy Local and Give Local” campaign.<br />
This program shines a spotlight<br />
on the charitable organizations<br />
that have a positive effect on the<br />
members of our community. We<br />
highlight one or two of these organizations<br />
a month. Throughout the<br />
chosen month we work with each<br />
group to hand out literature explaining<br />
the group’s mission, promote<br />
upcoming events through our website<br />
and make a contribution to<br />
emphasize the organization’s impor-<br />
tance to the area. We can make a<br />
difference in the lives of the people<br />
who live and work in <strong>Northwest</strong><br />
<strong>Indiana</strong>. Studies have proven that<br />
money spent with a local company<br />
will circulate seven times more than<br />
purchases made with a national<br />
chain. A local company is more<br />
likely to spend on operations and<br />
profits with local entities and labor.<br />
If businesses buy their products from<br />
national chains, based on price alone,<br />
they are more likely to be supporting<br />
another nation’s economy.<br />
In addition, we have recently<br />
implemented a “Made in the U.S.A.”<br />
initiative to create awareness that<br />
alternatives do exist for those who<br />
are trying to buy more Americanmade<br />
office products. We belong to<br />
the largest independent office-product<br />
buying group, and have leveraged<br />
buying power so the prices<br />
on these products can be very competitive.<br />
The decisions we make<br />
directly affect our local and national<br />
economy. Knowledge is power, so<br />
the more informed the decisionmakers<br />
of office products become,<br />
the greater the chances of bringing<br />
about a change for the better. We<br />
understand that it is not feasible to<br />
expect an office to completely run<br />
on American-made products; however<br />
if more attention can be placed<br />
on buying local and buying American<br />
with each purchase, then consumers<br />
can lend a proactive hand to<br />
making a positive change. n<br />
Brian McShane is president and<br />
CEO of McShane’s Inc. He has 35<br />
years experience in office-products<br />
industry.<br />
80 NORTHWEST INDIANA BUSINESS QUARTERLY SpRINg–SUmmER <strong>2011</strong>
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
FRANCISCAN ST. MARGARET<br />
HEALTH-Hammond<br />
Cardiac<br />
• Best in Region* and Only Recipient of the<br />
HealthGrades Cardiac Care Excellence<br />
Award in <strong>2011</strong><br />
• Only Best in Region* and Only Recipient of<br />
the HealthGrades Cardiac Surgery Excellence<br />
Award for 2 Years in a Row (2010-<strong>2011</strong>)<br />
• Ranked Among the Top 10% in the Nation for<br />
Overall Cardiac Services in <strong>2011</strong><br />
• Ranked Among the Top 10% in the Nation<br />
for Cardiac Surgery for 2 Years in a Row<br />
(2010-<strong>2011</strong>)<br />
• Ranked Among the Top 10 in IN for Overall<br />
Cardiac Services for 3 Years in a Row<br />
(2009-<strong>2011</strong>)<br />
• Ranked Among the Top 5 in IN for Cardiac<br />
Surgery for 2 Years in a Row (2010-<strong>2011</strong>)<br />
• Ranked Among the Top 5 in IN for<br />
Cardiology Services in <strong>2011</strong><br />
• Five-Star Rated for Treatment of<br />
Heart Attack in <strong>2011</strong><br />
• Five-Star Rated for Treatment of Heart<br />
Failure for 4 Years in a Row (2008-<strong>2011</strong>)<br />
Pulmonary<br />
• Recipient of the HealthGrades<br />
Pulmonary Care Excellence Award<br />
for 3 Years in a Row (2009-<strong>2011</strong>)<br />
• Ranked Among the Top 10% in the<br />
Nation for Overall Pulmonary Services<br />
for 3 Years in a Row (2009-<strong>2011</strong>)<br />
• Ranked Among the Top 10 in IN for Overall<br />
Pulmonary Services for 3 Years in a Row<br />
(2009-<strong>2011</strong>)<br />
Women’s Health<br />
• Recipient of the HealthGrades Women’s<br />
Health Excellence Award for 2 Years in<br />
a Row (2009/2010-2010/<strong>2011</strong>)<br />
• Ranked Among the Top 5% in the Nation<br />
for Women’s Health for 2 Years in a Row<br />
(2009/2010-2010/<strong>2011</strong>)<br />
FRANCISCAN<br />
ST. MARGARET HEALTH-<br />
Dyer<br />
Cardiac<br />
• Ranked Among the Top 10 in IN<br />
for Overall Cardiac Services in <strong>2011</strong><br />
• Ranked Among the Top 10 in IN for<br />
Cardiology Services for 5 Years in a Row<br />
(2007-<strong>2011</strong>)<br />
• Five-Star Rated for Treatment of Heart<br />
Failure for 5 Years in a Row (2007-<strong>2011</strong>)<br />
* Gary, IN division as defined by the<br />
federal government’s Office of<br />
Management and Budget<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
Orthopedic<br />
• Ranked Among the Top 10<br />
in IN for Spine Surgery in <strong>2011</strong><br />
• Five-Star Rated for Back and Neck<br />
Surgery (except Spinal Fusion) in <strong>2011</strong><br />
Pulmonary<br />
• Recipient of the HealthGrades Pulmonary<br />
Care Excellence Award for 2 Years in a<br />
Row (2009-2010)<br />
• Ranked Among the Top 10% in the Nation<br />
for Overall Pulmonary Services for 2 Years<br />
in a Row (2009-2010)<br />
FRANCISCAN ST. ANTHONY<br />
HEALTH-Crown Point<br />
Orthopedic<br />
• Five-Star Rated for Hip Fracture Repair<br />
for 4 Years in a Row (2008-<strong>2011</strong>)<br />
• Ranked Among the Top 5 in IN for Overall<br />
Orthopedic Services in 2010<br />
Gastrointestinal<br />
• Ranked Among the Top 10 in IN for GI<br />
Services for 3 Years in a Row (2009-<strong>2011</strong>)<br />
• Ranked Among the Top 10 in IN for GI<br />
Surgery for 3 Years in a Row (2009-<strong>2011</strong>)<br />
• Five-Star Rated for GI Surgery for 3 Years<br />
in a Row (2009-<strong>2011</strong>)<br />
• Five-Star Rated for Treatment of<br />
Bowel Obstruction for 2 Years in a Row<br />
(2010-<strong>2011</strong>)<br />
• Five-Star Rated for Cholecystectomy<br />
for 3 Years in a Row (2009-<strong>2011</strong>)<br />
Stroke<br />
• Five Star Rated for Treatment of Stroke<br />
for 8 Years in a Row (2003-2010)<br />
Our commitment continues<br />
Ranked Among<br />
the Nation’s<br />
Finest<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond<br />
FRANCISCAN ST. ANTHONY<br />
HEALTH-Michigan City<br />
Critical Care<br />
• Ranked Among the Top 10 in IN for<br />
Critical Care in <strong>2011</strong><br />
• Five-Star Rated for Treatment of<br />
Respiratory Failure in <strong>2011</strong><br />
Gastrointestinal Services<br />
• Recipient of the 2010 HealthGrades<br />
Gastrointestinal Surgery Excellence Award<br />
• Ranked Among the Top 10% in the Nation<br />
for GI Surgery in 2010<br />
• Ranked Among the Top 10 in IN for<br />
GI Services in 2010<br />
• Ranked Among the Top 5 in IN<br />
for GI Surgery in 2010<br />
• Five-Star Rated for GI Surgery in 2010<br />
• Five-Star Rated for Cholecystectomy in 2010<br />
Franciscan<br />
St. Margaret Health-<br />
Hammond and Dyer<br />
Franciscan<br />
St. Anthony<br />
Health-Michigan City<br />
FRANCISCAN PHYSICIANS<br />
HOSPITAL- Munster<br />
Cardiac<br />
• Five-Star Rated for Treatment of<br />
Heart Failure for 3 Years in a Row<br />
(2009-<strong>2011</strong>)<br />
Pulmonary<br />
• Five-Star Rated for Treatment of<br />
Chronic Obstructive Pulmonary Disease<br />
in <strong>2011</strong><br />
• Five-Star Rated for Treatment of<br />
Pneumonia in 2010