COLORANCE BROWNS SERVICE MANUAL - BehindTheChair.com

COLORANCE BROWNS
SERVICE MANUAL

QUICK REFERENCE INDEX
GOLDWELL Colorance Acid Shades
Features and Benefits 04
Technology 05
Service Options 06
Colorance Browns Services
01 COLOR PLAY HARMONY
for color-shy clients 08
02 COLOR PLAY CONTRASTS
for color-curious clients 10
03 COLOR PLAY DIMENSIONAL
for balancing fashion tinting clients 12

04
FEATURES & BENEFITS
Brunette clients focus on natural-looking hair and complexion enhancing brown shades.
They desire healthy hair with superior condition and shine.
Subtle colors with slight contrasts are most attractive for brunette clients and provide
multi-faceted color play.
COLORANCE BROWNS SHADES ARE IDEAL FOR RICH, ELEGANT RESULTS BECAUSE
THEY OFFER:
» Long-lasting color results with ultimate shine.
» Color brilliance and conditioning even on damaged hair structures.
» A wide range of shades in cool and warm directions.
» Quick and easy services to fulfill the needs of brunette clients.

TECHNOLOGY
COLORANCE ACID TECHNOLOGY WITH
CATALYST SYSTEM
The acid pH (value 6.8) is compatible with the
hair and skin. The Catalyst System accelerates
the development of the color molecules for
intensive and durable results with ultimate shine.
COLORANCE ALSO INCLUDES:
» Max Reds shades for intense, durable red shades.
» NN shades for intense grey coverage up to 75%.
» Mix shades for creative and corrective coloring.
» Colorance Lowlights for quick and easy lowlight
services without pre-pigmentation.
PATENTED COENZYME TECHNOLOGY
The patented Coenzyme Technology* protects
the hair structure during coloring to provide the
unique Colorance performance and quality.
* Patent granted by the European Patent Office (EPO).
COENZYME
05

SERVICE OPTIONS
Colorance Browns shades offer individual service options to enhance brunette hair with
a variety of results, from subtle to dramatic multi-faceted effects. Increase your business
with new service ideas for brunette clients. Turn non-color clients into new color clients
by introducing them to color results with condition and ultimate shine. Offer dimension to
existing color clients with special brunette techniques to create harmonious color play.
CLIENT TYPES:
» COLOR-SHY CLIENTS prefer subtle color play and only slight harmonious contrasts.
They want brilliant shine and natural color enhancement.
» COLOR-CURIOUS CLIENTS will try more dramatic shades and contrasts. They want
noticeable color play with stronger contrasts.
» TINT CLIENTS aim for optimum results and intense grey coverage for mid-lengths and ends.
When first tinting grey hair, these clients can be color-shy or color-curious.
WHEN TO USE:
» Enhancing brown shades with subtle results for color-shy clients.
» Multi-shading effects for color-curious clients.
» Color Balancing with intense or subtle results for previously tinted hair.
SERVICES:
» Quick and easy to perform.
» One technique for different services.
» Effective in meeting the needs of brunette clients.
COLORANCE BROWNS SHADE ADVANTAGES:
» Strong shades in cool and warm directions.
» Gentle acid assortment for ultimate shiny hair.
06

01
COLOR PLAY
HARMONY
08
COLOR PLAY HARMONY
FOR COLOR-SHY CLIENTS
WHEN TO USE:
» Cutting clients who want shiny hair with natural color play.
» To enhance the natural hair color with Colorance Browns shades.
» To provide subtle results.
CONSULTATION:
» Explain Colorance and its gentleness due to the low pH value of 6.8.
» Show the shades you recommend and explain why they best suit the client.
» Use phrases such as: natural results, brilliant shine, enhancing the natural
color.
CLIENT: NATALIA
NATURAL BASE SHADE:
» 6N
TARGET SHADES:
» 5MB
» 6MB

FORMULAS:
Formula a) 60mL Colorance Developer Lotion + 30mL Colorance 5MB
Formula b) 60mL Colorance Developer Lotion + 30mL Colorance 6MB
PREPARATION & SECTIONING:
» Divide the hair into rectangles. Depending on the desired end result, adjust the size.
» Re-section the rectangles diagonally, apply the Colorance Acid shade formulas a) and b) to each section.
APPLICATION:
1. Section 1: Apply formula a) Colorance 5MB
2. Section 2: Apply formula b) Colorance 6MB
BASIN PROCEDURE & HOME CARE:
» Rinse thoroughly, towel dry and condition with colorglow [IQ] Color Finish Serum.
» Recommend colorglow [IQ] Deep Reflects (COLOR) products.
i
PROFESSIONAL ADVICE:
» For very natural results, leave 1 cm / 0.40˝ of the hairline natural.
» Rebook your client’s next appointment.
Section 1
Section 2
09

02
COLOR PLAY
CONTRASTS
10
COLOR PLAY CONTRASTS
FOR COLOR-CURIOUS CLIENTS
WHEN TO USE:
» Hair color clients or fashion coloring technique clients.
» To bring the existing color alive with contrasting tones.
» For multi-shading and dimensional effects.
CONSULTATION:
» Explain the technique with the different contrast and intensity
achieved with the Colorance Browns shades.
» Use phrases such as: color play, contrasts, light and shadow reflects.
CLIENT: MILITZA
NATURAL BASE SHADE:
» 6B
TARGET SHADES:
» 5BG
» 6BG
» 7BG

FORMULAS:
Formula a) 35 mL Topchic Lotion 3% (10 vol.) + 1 level scoop Oxycur Platin Ultra/
Dust-free
Formula b) 60 mL Colorance Developer Lotion + 30 mL Colorance 5BG
Formula c) 60 mL Colorance Developer Lotion + 30 mL Colorance 6BG
Formula d) 60 mL Colorance Developer Lotion + 30 mL Colorance 7BG
PREPARATION & SECTIONING:
» Divide the hair into rectangles. Depending on the desired end result, adjust the size.
» Re-section the rectangles diagonally, apply the Colorance Acid shade formulas b) and c) to each section.
APPLICATION:
1. Apply formula a) Oxycur Platin using foil slices diagonally through the rectangles.
2. Section 1: Apply formula b) Colorance 5BG.
3. Section 2: Apply formula c) Colorance 6BG.
4. Complete the processing time; rinse thoroughly, shampoo, towel dry and condition.
5. Apply formula d) Colorance 7BG throughout to add tone to the highlights.
BASIN PROCEDURE & HOME CARE:
» Rinse thoroughly, towel dry and condition with colorglow [IQ] Finish Serum (COLOR).
» Recommend colorglow [IQ] Deep Reflects (COLOR) products.
i
PROFESSIONAL ADVICE:
» For very natural results, leave 1 cm / 0.40˝ of the hairline natural.
» Use N or NN shades to cover grey hair.
Section 1
Section 2
Foil slices
11

03
COLOR PLAY
DIMENSIONAL
12
COLOR PLAY DIMENSIONAL
FOR BALANCING FASHION TINTING CLIENTS
WHEN TO USE:
» Clients desiring natural grey coverage.
» To give intense or subtle results for clients with previously colored hair.
» Color Balancing with Colorance on midlengths and ends while tinting the
re-growth with Topchic Permanent Hair Color.
CONSULTATION:
» Explain preparatory steps that might be necessary i.e. decolorizing.
» Use phrases such as: effective grey coverage, protection and conditioning
with Colorance Color Balancing, extraordinary shine.
CLIENT TYPE:
» Existing color clients can be color-shy and want grey coverage or they
can be color-curious and will try multi-shading techniques.

FORMULAS:
Depending on individual clients wishes.
PREPARATION & SECTIONING:
» Determine if preparatory steps such as color removal need to be carried out.
» Divide the hair into rectangles. Adjust the size depending on the desired end result.
» Re-section the rectangles diagonally.
» For color-shy clients, use service 01.
» For color-curious clients, use service 02.
APPLICATION:
1. Tint the re-growth with Topchic Permanent Hair Color.
2. Depending on technique 1 or 2, apply formula Oxycur Platin
using foil slices diagonally through the rectangles.
3. Color Balance with Colorance Acid shades.
BASIN PROCEDURE & HOME CARE:
» Rinse thoroughly, shampoo with colorglow [IQ] Color Cleanse Shampoo (POST-COLOR),
towel dry and condition using colorglow [IQ] Finish Serum (COLOR).
» Recommend colorglow [IQ] Deep Reflects (COLOR) products.
i
PROFESSIONAL ADVICE:
» For natural grey coverage up to 75%, mix a Colorance NN shade with the target
shade 1:1.
» For up to 100% grey coverage, use Topchic Permanent Hair Color.
» For lighter results, remove color from the hair with System Color Remover Hair.
13

Congratulations on choosing the professional GOLDWELL Colorance
Browns Service concept, being open to new ideas and enhancing your
service options.
For more detailed information regarding Colorance, please refer to
Colorance Color Manual Book 3 and the Colorance Service Manual.
CREDITS:
Color concept development:
Tammi Savic Salon Erik of Norway, Milwaukee, WI, USA
Colorance concept execution:
Thorsten Ullrich GOLDWELL International Education
Hair Style concept development and execution:
Shane Henning NOK Salon, Sydney, Australia
For more information, call (800) 333-CHIC in the USA and Canada,
(888) 246-3670 in Quebec, and (52) 818-356-3020 in Mexico.
GOLDWELL works exclusively with hairdressers in more than 40 countries worldwide.
www.goldwellusa.com
DEDICATED TO COLOR PERFECTION.
244090AM • 09/08 • Registered Trademark KPSS, Inc. Linthicum Heights, MD 21090