C21 Recruitment Brochure v2
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Why Become A<br />
Century 21 Results Agent?<br />
It’s more than being an agent with the largest international reach. It’s about aligning<br />
yourself with the staff of 14 people behind you, so you can focus on growing your business!<br />
We are: The BEST value for the Business-Minded Realtor!
WHAT MAKES<br />
CENTURY 21<br />
RESULTS REALTY<br />
SERVICES<br />
DIFFERENT?<br />
“YOU NEED RESULTS.” It’s a simple<br />
philosophy, but one that truly<br />
epitomizes the essence of one of<br />
North Atlanta metro’s most dynamic<br />
and fastest growing companies.<br />
Local Entrepreneur Terry Swanson<br />
founded Century 21 Results Realty<br />
Services in 1998 in order to provide<br />
the Forsyth, North Fulton, Gwinnett,<br />
Buford and Suwanee home buyers<br />
and sellers alike with a company<br />
they could count on for a higher<br />
level of service and professionalism.<br />
In addition, when it comes to getting<br />
the most out of life, Century 21<br />
Results Realty Services is the<br />
ultimate resource to help you<br />
achieve your goals.<br />
A foundation of excellence has<br />
defined Century 21 Results Realty<br />
Services because prior to founding<br />
the company, Terry was a leading<br />
Real Estate agent in the Greater<br />
Atlanta area. His tireless drive,<br />
commitment to professionalism and<br />
performance forged a foundation of<br />
excellence he continues to build on to<br />
this day.<br />
A shared passion defines Century<br />
21 Results Realty Services culture as<br />
we hand select only the best agents<br />
who share his passion for excellence<br />
and drive to reach their true potential.<br />
It’s the company’s steadfast belief in<br />
always going the extra mile that truly<br />
puts the “Results” in the Century 21<br />
Results Realty Services name.<br />
Never settle- whether you are<br />
looking to transition to another firm<br />
or just starting out in the Real Estate<br />
Industry, the key to making the most<br />
out of your opportunities is working<br />
with a real estate company that never<br />
settles for less than their best on<br />
behalf of the people they serve.<br />
GETTING MORE OUT OF LIFE<br />
STARTS BY WORKING WITH<br />
A COMPANY THAT NEVER<br />
“SETTLES FOR LESS.<br />
“<br />
2 CENTURY 21 | SMARTER. BOLDER. FASTER.
Aligning yourself with the #1 CENTURY 21 in the<br />
North Atlanta area is the greatest opportunity as<br />
a REALTOR® to strengthen your business. With<br />
Advanced technology, comprehensive resources,<br />
International achievement, progressive incentive<br />
plans and 14 full time staff members that make our<br />
associates successful - the choice is simple!<br />
“I founded this<br />
company not be the<br />
largest organization,<br />
but to simply build<br />
the best value for<br />
the business-minded<br />
REALTOR® and the<br />
clients they serve.”<br />
- Terry Swanson<br />
There is no comparison to the<br />
esteem you will find with the<br />
reputation of Century 21 Results<br />
Realty Services behind you.<br />
Century 21 is the “most recognized<br />
brand” in Real Estate; and Century<br />
21 Results Realty Services is in the<br />
top 10 Offices in North Atlanta. We<br />
are driven to stay in the forefront<br />
of the Real Estate industry. We are<br />
poised to provide our associates as<br />
well as clients with the name that<br />
reflects the determination, strength<br />
and passion for real estate.<br />
At Century 21 Results Realty<br />
Services, we live life with a purpose<br />
and a passion so we can be an<br />
energy source for all our team<br />
members. Our goal is to express<br />
and achieve our greatest<br />
potential and to love our Real<br />
Estate Business.<br />
I invite you to participate in future<br />
success with us. Sit down with<br />
me at a time of your choice as I<br />
share information regarding our<br />
marketing plan, agent business<br />
model and technological<br />
resources. Rewards, Recognition,<br />
Respect, Results- each one is<br />
waiting for you.<br />
Terry Swanson
BENEFIT FROM 40 YEARS<br />
OF SOLID GOLD<br />
Everything is in place in the CENTURY 21 System to support<br />
your success as an agent. You dream big. We dream bigger<br />
for you!<br />
ADVERTISING AND PROMOTIONAL MATERIALS<br />
Take your national advertising and make it work for you. It’s<br />
right at your fingertips- from branding yourself, competing<br />
for a listing with our CMA toolkit, creating banner ads<br />
through 21 Online, even customizable radio and TV spots,<br />
our tools are part of the benefits you will receive. Whether<br />
you are getting your very first listing or advertising your<br />
100th property sold, we’ll help you each step of the way.<br />
THE BOLD BRAND FOR SELF-MOTIVATED GOAL-DRIVEN<br />
PEOPLE LIKE YOU<br />
As a CENTURY 21 agent, you’ll enjoy the benefit of being in<br />
business for yourself. You can set your own income goals<br />
and plan the use of your time accordingly. Create your own<br />
business plans, schedule your own vacations and work<br />
under your own pressure. Your career will be as rewarding<br />
and exciting as you choose to make it. The company you<br />
work with makes a HUGE difference.<br />
4 CENTURY 21 | SMARTER. BOLDER. FASTER.
WHEN IT COMES TO REAL<br />
ESTATE BRANDS, SIMPLY<br />
PUT, CENTURY 21 IS THE<br />
MOST RECOGNIZED BRAND<br />
IN THE INDUSTRY.<br />
The CENTURY 21 System is an internationally recognized<br />
real estate powerhouse, working for our agents by<br />
reaching consumers where they shop - online.<br />
WE ARE THE SMART CHOICE<br />
FOR THE BUSINESS-MINDED<br />
PERSON LIKE YOU.<br />
• Over 500 Training Programs<br />
• Live Training Classes with top instructors<br />
• Virtual Classes, Self-paced online classes &<br />
Recordings of previous courses<br />
• Expert instruction challenging new and<br />
experienced agents<br />
CENTURY 21 agents work smarter -not harder- thanks<br />
to an incredibly intelligent system, learning options and<br />
impressive selection of cutting edge tools that are backed<br />
by 40 years of industry knowledge.<br />
ADVERTISING AND PROMOTIONAL MATERIALS<br />
Clients want information and expertise. Our 500+<br />
programs are designed to give agents ways to learn<br />
where they are most comfortable. Plus there’s always<br />
something new to help you expand the market. You’ll<br />
learn faster with professional instruction on tools that<br />
matter to your business.<br />
CENTURY 21<br />
37*<br />
ReMax<br />
28<br />
Coldwell Banker<br />
Real Living<br />
19<br />
19<br />
Keller Williams<br />
Weichert<br />
Prudential<br />
Berkshire Hathaway<br />
12<br />
12<br />
11<br />
10<br />
ERA<br />
8<br />
Realty Executives<br />
4<br />
0 10 20 30 40<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 5
WHAT MAKES<br />
CENTURY 21<br />
RESULTS REALTY<br />
SERVICES<br />
BECAUSE YOU DESERVE MORE, WE<br />
PROVIDE MORE…<br />
Since 1998, Century 21 Results Realty<br />
Services has been producing exceptional<br />
results throughout the Atlanta Market.<br />
Attentive, flawless and always focused<br />
on your best interests, Century 21 Results<br />
Realty Services prides itself on providing<br />
associates with the tools, support, coaching<br />
and mentoring necessary to reach their<br />
goals. In addition to great tools, Century 21<br />
Results Realty Services offers a RESULTS<br />
Package which includes all the necessary<br />
tools associates need to be successful.<br />
Tools and Resources<br />
Cost<br />
Elsewhere<br />
The Results<br />
Package<br />
Real Estate Statistics $ 31.50 INCLUDED!<br />
365 Virtual Office Cloud<br />
Computing<br />
$ 79.99 INCLUDED!<br />
Internet Marketing<br />
Enhancement Package<br />
$ 105.00 INCLUDED!<br />
ZAP! Platform $ 100.00 INCLUDED!<br />
Real Valuator Home Statistics<br />
and maps package<br />
$ 67.50 INCLUDED!<br />
21ONLINE.com $ 499.99 INCLUDED!<br />
LEADROUTER $ 90.00 INCLUDED!<br />
Personal EFAX, Direct<br />
Connect Phone Number,<br />
Direct IT Support<br />
$ 49.99 INCLUDED!<br />
6 CENTURY 21 | SMARTER. BOLDER. FASTER.
DIGITAL STRATEGY<br />
DEFINED. BOLDER.<br />
Century 21 Agents Are Fast. We’re Talking Lightning-<br />
Fast. Fast Like Find Your Dream Home - Blink - You’re<br />
Living There. Okay, Maybe Not That Fast, But Close.<br />
We create state-of-the-art technology so that you can spend your<br />
serious time building relationships. We like to think of it as high<br />
tech goes high touch.<br />
COOL TOOLS<br />
There’s a tool that connects to leads faster, almost instantly, called<br />
LEADROUTER. A tool to keep your clients updated on how many<br />
views their listings get, called Golden Ruler. A tool that creates<br />
continuing communications between you and your customers<br />
called Business Builder, which is pretty neat. A tool that links your<br />
clients to all the listings in the area with just a couple taps on their<br />
mobile phone. There’s a FREE website builder, a free flyer creation<br />
program, and the list goes on…<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 7
“<br />
WHAT IF YOU HAD<br />
EVERYTHING YOU NEED AT<br />
YOUR FINGERTIPS?<br />
Everywhere we go, we hear about “Cloud Technology” but<br />
what is it really? Well, we like to think of it as your power<br />
source. Just think of us as your power company, you need<br />
it and we provide it. No Configuration, no hardware or<br />
software required. Everything you need at you fingertips,<br />
whenever you need it across multiple platforms, devices,<br />
anywhere you need.<br />
A COMPLETE CLOUD PACKAGE:<br />
• Sharepoint intranet site<br />
• Your Real Estate files & transactions available<br />
online<br />
• Private online storage<br />
• Office web applications (Office Suite not required)<br />
•Lync communication (video conferencing, online<br />
meetings)<br />
• Exchange Active Sync Email & Contact Database<br />
GOOGLE CLOUD PLATFORM DELIVERS GOOGLE’S MOST WIDELY USED<br />
CLOUD SERVICES AND MAKES IT AS FEATURE-RICH IN THE CLOUD AS<br />
LOCALLY INSTALLED VERSIONS. EXCHANGE ONLINE…IT MAY BE THE<br />
“MOST CUSTOMIZABLE AND POLISHED EMAIL WEB SERVICE AVAILABLE.<br />
8 CENTURY 21 | SMARTER. BOLDER. FASTER.
CENTURY 21 AGENTS ARE FAST. THAT’S WHY WE OFFER<br />
LEADS IMMEDIATELY! SIGN UP TODAY, START RECEIVING<br />
LEADS TOMMORROW!<br />
In this ever changing market you have to be one step<br />
ahead to stay on top, with LEADROUTER you have the<br />
ability to respond to an online consumer within seconds!<br />
Century 21 Results Realty Services strives to make the<br />
transition seamless by offering this great tool to get your<br />
business rolling.<br />
LEADROUTER is also a wonderful listing tool! It lets your<br />
sellers know that every time there is an interested buyer for<br />
their home, you receive an immediate call, giving you every<br />
opportunity to sell their home!<br />
By joining Century 21 Results Realty Services can turn<br />
these leads into homes sold!<br />
AND THE BEST PART…..<br />
• No referral fees for leads requesting you or information on<br />
your listed property.<br />
Introducing ZAP<br />
What if you could identify potential clients and accurately<br />
anticipate their service needs?<br />
That’s exactly what ZAP does! As a Century 21 Results<br />
Realty Services agent you get the benefit of using<br />
technology specifically designed for real estate. ZAP<br />
combines direct connectivity between agents and<br />
clients with a CRM (Customer Relationship Management)<br />
incorporating actionable insights. The ZapScore gives you<br />
a dynamic rating of a consumer’s real estate activity online.<br />
This allows you to increase YOUR productivity by focusing<br />
on clients more likely to buy or sell. You end up reaching<br />
out at the right time whether it be over a desktop, tablet or<br />
mobile device – it’s like having super powers!<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 9
CONSUMERS ARE ONLINE…<br />
ARE YOU?<br />
WWW.CENTURY21.COM<br />
More than 2 million visitors come to our site every month.<br />
Your listings get a tremendous amount of exposure from<br />
our state-of-the-art website that features award-winning,<br />
expanded searches and one-click access to millions<br />
of listings.<br />
WWW.<strong>C21</strong>GETSRESULTS.COM<br />
As the #1 ranked real estate company website, we have<br />
more than 150,000 visitors each month to our site. We<br />
offer your clients options to save properties, set up their<br />
own criteria and have the system email them listings daily<br />
(that appear to come from you, as their agent). We offer a<br />
personally branded mobile app for each agent that allows<br />
details on listings, map searching features and “contact my<br />
agent now” options.<br />
ADVERTISE EVERYWHERE<br />
• National television advertising<br />
• National radio<br />
• Internet banners<br />
• Search engine marketing<br />
• Social media<br />
• Internet pre-made videos<br />
• Mobile marketing<br />
• Email campaigns<br />
• Custom marketing materials<br />
MARKET YOURSELF AND<br />
YOUR COMPANY WITH EASE.<br />
CMA TOOLKIT<br />
A web-based distinctive branded marketing platform that<br />
effortlessly creates listing presentations, listing flyers,<br />
power point presentations and more! With an MLS<br />
interface to download all your comparable data along<br />
with pictures and merge them into your presentations<br />
seamlessly, CMA toolkit is a huge time saver.<br />
CREATE THESE ITEMS AND MORE<br />
• Listing Presentation with Mapping<br />
• FSBO presentations<br />
• Expired Listing Presentation<br />
• Buyer Presentation<br />
• Buyer Tour and Mapping<br />
• Property Flyers<br />
• Special Branded Email<br />
Presentations<br />
WITH THESE ADDITIONAL FEATURES<br />
• Custom branded for CENTURY 21<br />
• Simple and easy to use marketing<br />
• Output to PDF<br />
10 CENTURY 21 | SMARTER. BOLDER. FASTER.
RECOGNITION.<br />
RESPECT. RESULTS.<br />
What can be more rewarding than the recognition and<br />
respect an agent receives from their peers? Century 21<br />
Results Realty Services is committed to providing the<br />
support needed to become a top producing agent and<br />
celebrating the results.<br />
Each year we start with a formal awards ceremony where<br />
we honor the previous year’s achievements. We shine the<br />
spotlight on our yearly top ten agents and those with two<br />
million, five million and ten plus million dollars in sales<br />
volume. But we don’t stop there! Most improved agent and<br />
rookie-of- the-year are just some of the categories<br />
we recognize.<br />
And we keep the momentum going throughout the year!<br />
Top ten quarterly producers are given the distinction of<br />
having their profiles prominently displayed along our wall<br />
of fame. Our Monthly Money Board, held during our sales<br />
meetings, gives top monthly producers a shot at winning<br />
some neat prizes courtesy of our preferred vendors.<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 11
WE OFFER MORE…<br />
SO YOU CAN EARN MORE.<br />
Everything is in place, including our commission<br />
structure, to support your success as an agent. You<br />
dream big. We dream bigger for you!<br />
At Century 21 Results Realty Services we know that<br />
when it comes to our Real Estate career, your personal<br />
success is defined by the effectiveness of your<br />
time and effort.<br />
More recognition, more tools, more resources and<br />
more commission!<br />
12 CENTURY 21 | SMARTER. BOLDER. FASTER.
ARE YOU READY TO FIND<br />
YOUR FUTURE?<br />
Because you can look at it on the web, talk to friends and<br />
yet there’s only one way to really, really know. Call us and<br />
discover how great a career as a Century 21 Results Realty<br />
Services agent can be.<br />
BENEFITS THAT ARE JUST THAT…TRULY BENEFICIAL<br />
Business discounts from national brands who support your<br />
goals. DELL, Staples, Lowe’s, AT&T, Sprint, UPS, are just<br />
a few of the businesses where you can receive discounts<br />
through your CENTURY 21 Online system.<br />
Century 21 Results Realty Services offers direct deposit<br />
of your commission check into your bank account and<br />
you can pay your accounts receivable online or have it<br />
automatically deducted each month. In addition, we offer<br />
a Pay at the Closing Table option where you can receive<br />
your commission check at the time of closing.<br />
It’s not just working with great people or actually looking<br />
forward to going to work every day, it’s also the nuts and<br />
bolts benefits you enjoy as a Century 21 Results Realty<br />
Services Agent.<br />
“<br />
IT’S LIKE THEY GIVE YOU<br />
THIS WHOLE TOOLBOX TO<br />
WORK WITH THAT MAKES THE<br />
BUSINESS OF RUNNING YOUR<br />
BUSINESS EASIER. THERE ARE<br />
FINANCIAL TOOLS, CLIENT<br />
FOLLOW-UP TOOLS THAT<br />
ARE DONE AUTOMATICALLY,<br />
GREAT OFFICE TOOLS, LOCAL<br />
AND NATIONAL WEBSITES,<br />
JUST TO NAME A FEW OF THE<br />
GREAT THINGS THAT WERE<br />
UNAVAILABLE AT MY OLD<br />
COMPANY, OR WERE NOT AS<br />
WELL RUN OR PROVIDED ONLY<br />
AT EXTRA COST” - ELITA DOZIER<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 13<br />
“
DON’T TAKE OUR<br />
LISTEN TO O<br />
“Century 21 Results Realty Services is a great place for<br />
agents. The brokers always come to meetings with<br />
contribution and relevant topics. The staff to agent ratio<br />
is incredible and allows me to focus on clients and their<br />
needs. From the office manager to the broker, everyone<br />
is friendly and helpful. Systems are in place to make the<br />
sales process easy for all parties and help is available<br />
whenever needed. Results Realty is the place to be if you<br />
want your business to explode!”<br />
- Karen Oakes<br />
“I chose Century 21 Results Realty<br />
Services because it’s like a family. The<br />
support will not let you down. As a new<br />
agent, you can run without fear! And be<br />
confident your coach and support staff<br />
will be there for you to give you the<br />
support you need!”<br />
- Fan Deng<br />
“I decided to join Century 21 Results Realty Services<br />
for different reasons. I had been with a couple of other<br />
brokerages in the past. Century 21 Results Realty Services<br />
has given me the ability to grow my business and to grow<br />
as a realtor. I am able to help other realtors who are new<br />
to the business. From personnel that help from every facet<br />
of your business, Century 21 Results Realty Services is<br />
different. The facilities are state of the art. The trainers are<br />
first to none. Terry Swanson is always available for any<br />
questions. He makes all meetings informative and keen to<br />
what affects realtors and how to navigate through the ups<br />
and downs of the market. I truly feel that I am now part of<br />
an extended family.”<br />
- Luis Rocafort<br />
14 CENTURY 21 | SMARTER. BOLDER. FASTER.
WORD FOR IT...<br />
UR AGENTS.<br />
“I have been with Century 21 Results Realty Services since<br />
2002. Back then, we had not yet become a part of the<br />
Century 21 network. I have witnessed many changes in the<br />
markets and among my colleagues. The one thing that has<br />
remained consistent, is this company’s value proposition<br />
to the agents. Century 21 Results Realty Services has a<br />
unique combination of knowledgeable staff and outstanding<br />
resources. This allows us, as agents, to focus more on our<br />
clients and in turn, grow our business successfully. ”<br />
- Rais Usman<br />
“I joined Century 21 Results Realty<br />
Services because no other brokerage<br />
could compare. It’s really as simple as<br />
that! The training and support is one of<br />
a kind. Terry, Rob and Deb are always<br />
available to help with anything, no<br />
matter how big or small.”<br />
- Elizabeth Elia<br />
“ Terry Swanson is a wonderful broker. He is committed to<br />
helping you succeed in your business! He will coach you,<br />
challenge you, amuse you and most importantly<br />
inspire you to be all that you can be. Terry is out in trenches<br />
with you and not just sitting in his office. His meeting are<br />
motivating and relevant. He has built a wonderful team who<br />
are there to support you every day in every aspect of your<br />
business. I am happy to be apart of this organization!”<br />
- Denise Quinlan<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 15
CENTURY 21 AGENTS<br />
ARE CELEBRATED FOR<br />
THEIR WORK.<br />
WE REWARD HARD<br />
WORK WITH HARD PLAY.<br />
Century 21 Results Realty Services is a top ten North<br />
Atlanta office because of our agents. We value our<br />
associates and celebrate success. Our events like –<br />
our Top Agents retreats have been in the Bahamas,<br />
Hawaii, San Diego and Las Vegas just to name a few.<br />
• 2013 & 2014 #1 office for sales<br />
production <strong>C21</strong> Southeast US.<br />
• 2013 & 2014 #1 office in Closed Sales<br />
Transactions <strong>C21</strong> South east U.S.<br />
• 2012-2014 <strong>C21</strong> Double Centurion Award<br />
• #9 in Gross Commission Income and<br />
Units Sold for all of Century 21 offices in<br />
the US.<br />
• #18 in Gross Commission Income for<br />
Century 21 offices worldwide.<br />
• #1 office in Market Share in Forsyth<br />
County 2009-2014 *<br />
16 CENTURY 21 | SMARTER. BOLDER. FASTER.
GOLD IS ON<br />
THE RISE<br />
Office Market Share Report Sold<br />
Dollar Volume-Residential<br />
2009-2014 5.8%<br />
Century 21 Results Realty Services.<br />
Smarter. Bolder. Faster TM<br />
www.<strong>C21</strong>GETSRESULTS.com<br />
Century21<br />
Results<br />
5.06%<br />
KWCP<br />
3.82%<br />
BHHS<br />
1.5%<br />
Non-mls<br />
1.6%<br />
CB<br />
3.2%<br />
KWATL<br />
3.4%<br />
Solid<br />
Source<br />
Data from Real Valuator. Forsyth County<br />
Data Units sold and market share %<br />
CENTURY 21 | SMARTER. BOLDER. FASTER. 17
SMARTER. BOLDER. FASTER<br />
IN 8,000 OFFICES WITH 121,000 AGENTS LIVING IN 76<br />
COUNTRIES. REALLY, WHAT MORE COULD YOU WANT?<br />
OUR WORLD IS ABOUT YOU<br />
JOIN THE MOST RECOGNIZED NAME IN REAL ESTATE. BE<br />
A CENTURY 21 RESULTS REALTY SERVIES AGENT.
CENTURY 21 Results Realty Services<br />
2920 Ronald Reagan Blvd. Suite #113<br />
Cumming, GA. 30041<br />
Office 770-889-6090