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C21 Recruitment Brochure v2

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Why Become A<br />

Century 21 Results Agent?<br />

It’s more than being an agent with the largest international reach. It’s about aligning<br />

yourself with the staff of 14 people behind you, so you can focus on growing your business!<br />

We are: The BEST value for the Business-Minded Realtor!


WHAT MAKES<br />

CENTURY 21<br />

RESULTS REALTY<br />

SERVICES<br />

DIFFERENT?<br />

“YOU NEED RESULTS.” It’s a simple<br />

philosophy, but one that truly<br />

epitomizes the essence of one of<br />

North Atlanta metro’s most dynamic<br />

and fastest growing companies.<br />

Local Entrepreneur Terry Swanson<br />

founded Century 21 Results Realty<br />

Services in 1998 in order to provide<br />

the Forsyth, North Fulton, Gwinnett,<br />

Buford and Suwanee home buyers<br />

and sellers alike with a company<br />

they could count on for a higher<br />

level of service and professionalism.<br />

In addition, when it comes to getting<br />

the most out of life, Century 21<br />

Results Realty Services is the<br />

ultimate resource to help you<br />

achieve your goals.<br />

A foundation of excellence has<br />

defined Century 21 Results Realty<br />

Services because prior to founding<br />

the company, Terry was a leading<br />

Real Estate agent in the Greater<br />

Atlanta area. His tireless drive,<br />

commitment to professionalism and<br />

performance forged a foundation of<br />

excellence he continues to build on to<br />

this day.<br />

A shared passion defines Century<br />

21 Results Realty Services culture as<br />

we hand select only the best agents<br />

who share his passion for excellence<br />

and drive to reach their true potential.<br />

It’s the company’s steadfast belief in<br />

always going the extra mile that truly<br />

puts the “Results” in the Century 21<br />

Results Realty Services name.<br />

Never settle- whether you are<br />

looking to transition to another firm<br />

or just starting out in the Real Estate<br />

Industry, the key to making the most<br />

out of your opportunities is working<br />

with a real estate company that never<br />

settles for less than their best on<br />

behalf of the people they serve.<br />

GETTING MORE OUT OF LIFE<br />

STARTS BY WORKING WITH<br />

A COMPANY THAT NEVER<br />

“SETTLES FOR LESS.<br />

“<br />

2 CENTURY 21 | SMARTER. BOLDER. FASTER.


Aligning yourself with the #1 CENTURY 21 in the<br />

North Atlanta area is the greatest opportunity as<br />

a REALTOR® to strengthen your business. With<br />

Advanced technology, comprehensive resources,<br />

International achievement, progressive incentive<br />

plans and 14 full time staff members that make our<br />

associates successful - the choice is simple!<br />

“I founded this<br />

company not be the<br />

largest organization,<br />

but to simply build<br />

the best value for<br />

the business-minded<br />

REALTOR® and the<br />

clients they serve.”<br />

- Terry Swanson<br />

There is no comparison to the<br />

esteem you will find with the<br />

reputation of Century 21 Results<br />

Realty Services behind you.<br />

Century 21 is the “most recognized<br />

brand” in Real Estate; and Century<br />

21 Results Realty Services is in the<br />

top 10 Offices in North Atlanta. We<br />

are driven to stay in the forefront<br />

of the Real Estate industry. We are<br />

poised to provide our associates as<br />

well as clients with the name that<br />

reflects the determination, strength<br />

and passion for real estate.<br />

At Century 21 Results Realty<br />

Services, we live life with a purpose<br />

and a passion so we can be an<br />

energy source for all our team<br />

members. Our goal is to express<br />

and achieve our greatest<br />

potential and to love our Real<br />

Estate Business.<br />

I invite you to participate in future<br />

success with us. Sit down with<br />

me at a time of your choice as I<br />

share information regarding our<br />

marketing plan, agent business<br />

model and technological<br />

resources. Rewards, Recognition,<br />

Respect, Results- each one is<br />

waiting for you.<br />

Terry Swanson


BENEFIT FROM 40 YEARS<br />

OF SOLID GOLD<br />

Everything is in place in the CENTURY 21 System to support<br />

your success as an agent. You dream big. We dream bigger<br />

for you!<br />

ADVERTISING AND PROMOTIONAL MATERIALS<br />

Take your national advertising and make it work for you. It’s<br />

right at your fingertips- from branding yourself, competing<br />

for a listing with our CMA toolkit, creating banner ads<br />

through 21 Online, even customizable radio and TV spots,<br />

our tools are part of the benefits you will receive. Whether<br />

you are getting your very first listing or advertising your<br />

100th property sold, we’ll help you each step of the way.<br />

THE BOLD BRAND FOR SELF-MOTIVATED GOAL-DRIVEN<br />

PEOPLE LIKE YOU<br />

As a CENTURY 21 agent, you’ll enjoy the benefit of being in<br />

business for yourself. You can set your own income goals<br />

and plan the use of your time accordingly. Create your own<br />

business plans, schedule your own vacations and work<br />

under your own pressure. Your career will be as rewarding<br />

and exciting as you choose to make it. The company you<br />

work with makes a HUGE difference.<br />

4 CENTURY 21 | SMARTER. BOLDER. FASTER.


WHEN IT COMES TO REAL<br />

ESTATE BRANDS, SIMPLY<br />

PUT, CENTURY 21 IS THE<br />

MOST RECOGNIZED BRAND<br />

IN THE INDUSTRY.<br />

The CENTURY 21 System is an internationally recognized<br />

real estate powerhouse, working for our agents by<br />

reaching consumers where they shop - online.<br />

WE ARE THE SMART CHOICE<br />

FOR THE BUSINESS-MINDED<br />

PERSON LIKE YOU.<br />

• Over 500 Training Programs<br />

• Live Training Classes with top instructors<br />

• Virtual Classes, Self-paced online classes &<br />

Recordings of previous courses<br />

• Expert instruction challenging new and<br />

experienced agents<br />

CENTURY 21 agents work smarter -not harder- thanks<br />

to an incredibly intelligent system, learning options and<br />

impressive selection of cutting edge tools that are backed<br />

by 40 years of industry knowledge.<br />

ADVERTISING AND PROMOTIONAL MATERIALS<br />

Clients want information and expertise. Our 500+<br />

programs are designed to give agents ways to learn<br />

where they are most comfortable. Plus there’s always<br />

something new to help you expand the market. You’ll<br />

learn faster with professional instruction on tools that<br />

matter to your business.<br />

CENTURY 21<br />

37*<br />

ReMax<br />

28<br />

Coldwell Banker<br />

Real Living<br />

19<br />

19<br />

Keller Williams<br />

Weichert<br />

Prudential<br />

Berkshire Hathaway<br />

12<br />

12<br />

11<br />

10<br />

ERA<br />

8<br />

Realty Executives<br />

4<br />

0 10 20 30 40<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 5


WHAT MAKES<br />

CENTURY 21<br />

RESULTS REALTY<br />

SERVICES<br />

BECAUSE YOU DESERVE MORE, WE<br />

PROVIDE MORE…<br />

Since 1998, Century 21 Results Realty<br />

Services has been producing exceptional<br />

results throughout the Atlanta Market.<br />

Attentive, flawless and always focused<br />

on your best interests, Century 21 Results<br />

Realty Services prides itself on providing<br />

associates with the tools, support, coaching<br />

and mentoring necessary to reach their<br />

goals. In addition to great tools, Century 21<br />

Results Realty Services offers a RESULTS<br />

Package which includes all the necessary<br />

tools associates need to be successful.<br />

Tools and Resources<br />

Cost<br />

Elsewhere<br />

The Results<br />

Package<br />

Real Estate Statistics $ 31.50 INCLUDED!<br />

365 Virtual Office Cloud<br />

Computing<br />

$ 79.99 INCLUDED!<br />

Internet Marketing<br />

Enhancement Package<br />

$ 105.00 INCLUDED!<br />

ZAP! Platform $ 100.00 INCLUDED!<br />

Real Valuator Home Statistics<br />

and maps package<br />

$ 67.50 INCLUDED!<br />

21ONLINE.com $ 499.99 INCLUDED!<br />

LEADROUTER $ 90.00 INCLUDED!<br />

Personal EFAX, Direct<br />

Connect Phone Number,<br />

Direct IT Support<br />

$ 49.99 INCLUDED!<br />

6 CENTURY 21 | SMARTER. BOLDER. FASTER.


DIGITAL STRATEGY<br />

DEFINED. BOLDER.<br />

Century 21 Agents Are Fast. We’re Talking Lightning-<br />

Fast. Fast Like Find Your Dream Home - Blink - You’re<br />

Living There. Okay, Maybe Not That Fast, But Close.<br />

We create state-of-the-art technology so that you can spend your<br />

serious time building relationships. We like to think of it as high<br />

tech goes high touch.<br />

COOL TOOLS<br />

There’s a tool that connects to leads faster, almost instantly, called<br />

LEADROUTER. A tool to keep your clients updated on how many<br />

views their listings get, called Golden Ruler. A tool that creates<br />

continuing communications between you and your customers<br />

called Business Builder, which is pretty neat. A tool that links your<br />

clients to all the listings in the area with just a couple taps on their<br />

mobile phone. There’s a FREE website builder, a free flyer creation<br />

program, and the list goes on…<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 7


“<br />

WHAT IF YOU HAD<br />

EVERYTHING YOU NEED AT<br />

YOUR FINGERTIPS?<br />

Everywhere we go, we hear about “Cloud Technology” but<br />

what is it really? Well, we like to think of it as your power<br />

source. Just think of us as your power company, you need<br />

it and we provide it. No Configuration, no hardware or<br />

software required. Everything you need at you fingertips,<br />

whenever you need it across multiple platforms, devices,<br />

anywhere you need.<br />

A COMPLETE CLOUD PACKAGE:<br />

• Sharepoint intranet site<br />

• Your Real Estate files & transactions available<br />

online<br />

• Private online storage<br />

• Office web applications (Office Suite not required)<br />

•Lync communication (video conferencing, online<br />

meetings)<br />

• Exchange Active Sync Email & Contact Database<br />

GOOGLE CLOUD PLATFORM DELIVERS GOOGLE’S MOST WIDELY USED<br />

CLOUD SERVICES AND MAKES IT AS FEATURE-RICH IN THE CLOUD AS<br />

LOCALLY INSTALLED VERSIONS. EXCHANGE ONLINE…IT MAY BE THE<br />

“MOST CUSTOMIZABLE AND POLISHED EMAIL WEB SERVICE AVAILABLE.<br />

8 CENTURY 21 | SMARTER. BOLDER. FASTER.


CENTURY 21 AGENTS ARE FAST. THAT’S WHY WE OFFER<br />

LEADS IMMEDIATELY! SIGN UP TODAY, START RECEIVING<br />

LEADS TOMMORROW!<br />

In this ever changing market you have to be one step<br />

ahead to stay on top, with LEADROUTER you have the<br />

ability to respond to an online consumer within seconds!<br />

Century 21 Results Realty Services strives to make the<br />

transition seamless by offering this great tool to get your<br />

business rolling.<br />

LEADROUTER is also a wonderful listing tool! It lets your<br />

sellers know that every time there is an interested buyer for<br />

their home, you receive an immediate call, giving you every<br />

opportunity to sell their home!<br />

By joining Century 21 Results Realty Services can turn<br />

these leads into homes sold!<br />

AND THE BEST PART…..<br />

• No referral fees for leads requesting you or information on<br />

your listed property.<br />

Introducing ZAP<br />

What if you could identify potential clients and accurately<br />

anticipate their service needs?<br />

That’s exactly what ZAP does! As a Century 21 Results<br />

Realty Services agent you get the benefit of using<br />

technology specifically designed for real estate. ZAP<br />

combines direct connectivity between agents and<br />

clients with a CRM (Customer Relationship Management)<br />

incorporating actionable insights. The ZapScore gives you<br />

a dynamic rating of a consumer’s real estate activity online.<br />

This allows you to increase YOUR productivity by focusing<br />

on clients more likely to buy or sell. You end up reaching<br />

out at the right time whether it be over a desktop, tablet or<br />

mobile device – it’s like having super powers!<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 9


CONSUMERS ARE ONLINE…<br />

ARE YOU?<br />

WWW.CENTURY21.COM<br />

More than 2 million visitors come to our site every month.<br />

Your listings get a tremendous amount of exposure from<br />

our state-of-the-art website that features award-winning,<br />

expanded searches and one-click access to millions<br />

of listings.<br />

WWW.<strong>C21</strong>GETSRESULTS.COM<br />

As the #1 ranked real estate company website, we have<br />

more than 150,000 visitors each month to our site. We<br />

offer your clients options to save properties, set up their<br />

own criteria and have the system email them listings daily<br />

(that appear to come from you, as their agent). We offer a<br />

personally branded mobile app for each agent that allows<br />

details on listings, map searching features and “contact my<br />

agent now” options.<br />

ADVERTISE EVERYWHERE<br />

• National television advertising<br />

• National radio<br />

• Internet banners<br />

• Search engine marketing<br />

• Social media<br />

• Internet pre-made videos<br />

• Mobile marketing<br />

• Email campaigns<br />

• Custom marketing materials<br />

MARKET YOURSELF AND<br />

YOUR COMPANY WITH EASE.<br />

CMA TOOLKIT<br />

A web-based distinctive branded marketing platform that<br />

effortlessly creates listing presentations, listing flyers,<br />

power point presentations and more! With an MLS<br />

interface to download all your comparable data along<br />

with pictures and merge them into your presentations<br />

seamlessly, CMA toolkit is a huge time saver.<br />

CREATE THESE ITEMS AND MORE<br />

• Listing Presentation with Mapping<br />

• FSBO presentations<br />

• Expired Listing Presentation<br />

• Buyer Presentation<br />

• Buyer Tour and Mapping<br />

• Property Flyers<br />

• Special Branded Email<br />

Presentations<br />

WITH THESE ADDITIONAL FEATURES<br />

• Custom branded for CENTURY 21<br />

• Simple and easy to use marketing<br />

• Output to PDF<br />

10 CENTURY 21 | SMARTER. BOLDER. FASTER.


RECOGNITION.<br />

RESPECT. RESULTS.<br />

What can be more rewarding than the recognition and<br />

respect an agent receives from their peers? Century 21<br />

Results Realty Services is committed to providing the<br />

support needed to become a top producing agent and<br />

celebrating the results.<br />

Each year we start with a formal awards ceremony where<br />

we honor the previous year’s achievements. We shine the<br />

spotlight on our yearly top ten agents and those with two<br />

million, five million and ten plus million dollars in sales<br />

volume. But we don’t stop there! Most improved agent and<br />

rookie-of- the-year are just some of the categories<br />

we recognize.<br />

And we keep the momentum going throughout the year!<br />

Top ten quarterly producers are given the distinction of<br />

having their profiles prominently displayed along our wall<br />

of fame. Our Monthly Money Board, held during our sales<br />

meetings, gives top monthly producers a shot at winning<br />

some neat prizes courtesy of our preferred vendors.<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 11


WE OFFER MORE…<br />

SO YOU CAN EARN MORE.<br />

Everything is in place, including our commission<br />

structure, to support your success as an agent. You<br />

dream big. We dream bigger for you!<br />

At Century 21 Results Realty Services we know that<br />

when it comes to our Real Estate career, your personal<br />

success is defined by the effectiveness of your<br />

time and effort.<br />

More recognition, more tools, more resources and<br />

more commission!<br />

12 CENTURY 21 | SMARTER. BOLDER. FASTER.


ARE YOU READY TO FIND<br />

YOUR FUTURE?<br />

Because you can look at it on the web, talk to friends and<br />

yet there’s only one way to really, really know. Call us and<br />

discover how great a career as a Century 21 Results Realty<br />

Services agent can be.<br />

BENEFITS THAT ARE JUST THAT…TRULY BENEFICIAL<br />

Business discounts from national brands who support your<br />

goals. DELL, Staples, Lowe’s, AT&T, Sprint, UPS, are just<br />

a few of the businesses where you can receive discounts<br />

through your CENTURY 21 Online system.<br />

Century 21 Results Realty Services offers direct deposit<br />

of your commission check into your bank account and<br />

you can pay your accounts receivable online or have it<br />

automatically deducted each month. In addition, we offer<br />

a Pay at the Closing Table option where you can receive<br />

your commission check at the time of closing.<br />

It’s not just working with great people or actually looking<br />

forward to going to work every day, it’s also the nuts and<br />

bolts benefits you enjoy as a Century 21 Results Realty<br />

Services Agent.<br />

“<br />

IT’S LIKE THEY GIVE YOU<br />

THIS WHOLE TOOLBOX TO<br />

WORK WITH THAT MAKES THE<br />

BUSINESS OF RUNNING YOUR<br />

BUSINESS EASIER. THERE ARE<br />

FINANCIAL TOOLS, CLIENT<br />

FOLLOW-UP TOOLS THAT<br />

ARE DONE AUTOMATICALLY,<br />

GREAT OFFICE TOOLS, LOCAL<br />

AND NATIONAL WEBSITES,<br />

JUST TO NAME A FEW OF THE<br />

GREAT THINGS THAT WERE<br />

UNAVAILABLE AT MY OLD<br />

COMPANY, OR WERE NOT AS<br />

WELL RUN OR PROVIDED ONLY<br />

AT EXTRA COST” - ELITA DOZIER<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 13<br />


DON’T TAKE OUR<br />

LISTEN TO O<br />

“Century 21 Results Realty Services is a great place for<br />

agents. The brokers always come to meetings with<br />

contribution and relevant topics. The staff to agent ratio<br />

is incredible and allows me to focus on clients and their<br />

needs. From the office manager to the broker, everyone<br />

is friendly and helpful. Systems are in place to make the<br />

sales process easy for all parties and help is available<br />

whenever needed. Results Realty is the place to be if you<br />

want your business to explode!”<br />

- Karen Oakes<br />

“I chose Century 21 Results Realty<br />

Services because it’s like a family. The<br />

support will not let you down. As a new<br />

agent, you can run without fear! And be<br />

confident your coach and support staff<br />

will be there for you to give you the<br />

support you need!”<br />

- Fan Deng<br />

“I decided to join Century 21 Results Realty Services<br />

for different reasons. I had been with a couple of other<br />

brokerages in the past. Century 21 Results Realty Services<br />

has given me the ability to grow my business and to grow<br />

as a realtor. I am able to help other realtors who are new<br />

to the business. From personnel that help from every facet<br />

of your business, Century 21 Results Realty Services is<br />

different. The facilities are state of the art. The trainers are<br />

first to none. Terry Swanson is always available for any<br />

questions. He makes all meetings informative and keen to<br />

what affects realtors and how to navigate through the ups<br />

and downs of the market. I truly feel that I am now part of<br />

an extended family.”<br />

- Luis Rocafort<br />

14 CENTURY 21 | SMARTER. BOLDER. FASTER.


WORD FOR IT...<br />

UR AGENTS.<br />

“I have been with Century 21 Results Realty Services since<br />

2002. Back then, we had not yet become a part of the<br />

Century 21 network. I have witnessed many changes in the<br />

markets and among my colleagues. The one thing that has<br />

remained consistent, is this company’s value proposition<br />

to the agents. Century 21 Results Realty Services has a<br />

unique combination of knowledgeable staff and outstanding<br />

resources. This allows us, as agents, to focus more on our<br />

clients and in turn, grow our business successfully. ”<br />

- Rais Usman<br />

“I joined Century 21 Results Realty<br />

Services because no other brokerage<br />

could compare. It’s really as simple as<br />

that! The training and support is one of<br />

a kind. Terry, Rob and Deb are always<br />

available to help with anything, no<br />

matter how big or small.”<br />

- Elizabeth Elia<br />

“ Terry Swanson is a wonderful broker. He is committed to<br />

helping you succeed in your business! He will coach you,<br />

challenge you, amuse you and most importantly<br />

inspire you to be all that you can be. Terry is out in trenches<br />

with you and not just sitting in his office. His meeting are<br />

motivating and relevant. He has built a wonderful team who<br />

are there to support you every day in every aspect of your<br />

business. I am happy to be apart of this organization!”<br />

- Denise Quinlan<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 15


CENTURY 21 AGENTS<br />

ARE CELEBRATED FOR<br />

THEIR WORK.<br />

WE REWARD HARD<br />

WORK WITH HARD PLAY.<br />

Century 21 Results Realty Services is a top ten North<br />

Atlanta office because of our agents. We value our<br />

associates and celebrate success. Our events like –<br />

our Top Agents retreats have been in the Bahamas,<br />

Hawaii, San Diego and Las Vegas just to name a few.<br />

• 2013 & 2014 #1 office for sales<br />

production <strong>C21</strong> Southeast US.<br />

• 2013 & 2014 #1 office in Closed Sales<br />

Transactions <strong>C21</strong> South east U.S.<br />

• 2012-2014 <strong>C21</strong> Double Centurion Award<br />

• #9 in Gross Commission Income and<br />

Units Sold for all of Century 21 offices in<br />

the US.<br />

• #18 in Gross Commission Income for<br />

Century 21 offices worldwide.<br />

• #1 office in Market Share in Forsyth<br />

County 2009-2014 *<br />

16 CENTURY 21 | SMARTER. BOLDER. FASTER.


GOLD IS ON<br />

THE RISE<br />

Office Market Share Report Sold<br />

Dollar Volume-Residential<br />

2009-2014 5.8%<br />

Century 21 Results Realty Services.<br />

Smarter. Bolder. Faster TM<br />

www.<strong>C21</strong>GETSRESULTS.com<br />

Century21<br />

Results<br />

5.06%<br />

KWCP<br />

3.82%<br />

BHHS<br />

1.5%<br />

Non-mls<br />

1.6%<br />

CB<br />

3.2%<br />

KWATL<br />

3.4%<br />

Solid<br />

Source<br />

Data from Real Valuator. Forsyth County<br />

Data Units sold and market share %<br />

CENTURY 21 | SMARTER. BOLDER. FASTER. 17


SMARTER. BOLDER. FASTER<br />

IN 8,000 OFFICES WITH 121,000 AGENTS LIVING IN 76<br />

COUNTRIES. REALLY, WHAT MORE COULD YOU WANT?<br />

OUR WORLD IS ABOUT YOU<br />

JOIN THE MOST RECOGNIZED NAME IN REAL ESTATE. BE<br />

A CENTURY 21 RESULTS REALTY SERVIES AGENT.


CENTURY 21 Results Realty Services<br />

2920 Ronald Reagan Blvd. Suite #113<br />

Cumming, GA. 30041<br />

Office 770-889-6090

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