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THE <strong>NICE</strong> F<br />

NORWALK INTERNATIONAL<br />

THE <strong>NICE</strong> FESTIVAL<br />

NORWALK INTERNATIONAL CULTURAL EXCHANGE<br />

THE 2 ND ANNUAL <strong>NICE</strong> FESTIVAL<br />

www.NORWALK<strong>NICE</strong>.org


The First Annual <strong>NICE</strong> Festival<br />

was an Astounding Success!<br />

“The First Annual <strong>NICE</strong> FESTIVAL. People of all races and<br />

ethnicities coming together to celebrate our diversity.<br />

Norwalk is showing the world how things must be.<br />

NORWALK ROCKS!!!”<br />

- Mayor’s post on Facebook<br />

“If you didn’t go to the nice festival today you truly<br />

missed out @NORWALK<strong>NICE</strong>”<br />

- Twitter Tweet: Ashley Rodriguez @__ashleyann Jul 9<br />

Over 5,000 people attended


“People had fun! And it both reflected and honored the<br />

diversity of Norwalk’s population.”<br />

- Longtime Norwalk Resident<br />

“I would like to sincerely thank the town of Norwalk and<br />

the organizers of the <strong>NICE</strong> multicultural festival…. From<br />

the array of food trucks, the bubbles and kid-friendly<br />

activities, the phenomenal artistry and performances, the<br />

local atmosphere of togetherness and the promotion of<br />

local businesses, I was truly inspired by this event..”<br />

- New Norwalk Resident<br />

Day-long event filled with an<br />

abundance of cultural experiences


The First Annual <strong>NICE</strong> Festival<br />

was held on July 9, 2016<br />

at Oyster Shell Park


Over 5,000 in attendance with 3,000 visiting the<br />

website the day of the event<br />

Over 50 vendors offering a wide array of international<br />

cuisines, arts and crafts and community services<br />

Cultural performances from multiple traditions<br />

delighted families with children and adults alike


Heartfelt<br />

THANK YOU<br />

to all our 2016 <strong>Sponsor</strong>s and Donors!<br />

City of Norwalk<br />

Department of Recreation & Parks<br />

East Ave Automotive, Kathy Tavella Swim School, Christie’s Quilt, SignSmarts,<br />

Pasquales Osteria, Joe & Margaret Harris, Blake Harris, William Strouse, Nicholas Clarke


Promotional Programs 2016<br />

Traditional Media<br />

Radio (WPKN), TV (Cablevision), OOH,<br />

(Billboards & <strong>Sponsor</strong> Banners around town)


Digital<br />

Facebook, Twitter, Instagram<br />

Launch Party


<strong>NICE</strong> Festival Series <strong>2017</strong><br />

Festival Kick-Off Reception<br />

Theme: Destination India<br />

Film, Performing Arts, Music, Food<br />

Thursday, June 15, <strong>2017</strong><br />

5:30 PM to 10:00 PM<br />

Fodor Farm – Norwalk, CT


The 2 nd Annual<br />

<strong>NICE</strong> Festival <strong>2017</strong><br />

Saturday, July 8, <strong>2017</strong><br />

11:00 AM to 8 PM<br />

Oyster Shell Park – Norwalk, CT<br />

Norwalk International Cultural Exchange


<strong>Sponsor</strong>ship Opportunities <strong>2017</strong><br />

Presenting <strong>Sponsor</strong>s of Performing Arts<br />

(Category Exclusivity)<br />

• Company Logo on large (35FT) promotional banners.<br />

• Train bridges, fence banners, park entrance and main stage.<br />

• Lamp Post Banners – Individualized with logo. Five (5) 24X48 lamp post banners<br />

• Full page ad in festival program booklet.<br />

• Company Logo on festival volunteer t-shirt.<br />

• Company Logo on Website. Company Logo with mention on Social feeds – FB, Twitter,<br />

Instagram.<br />

• 10X10 booth at festival.<br />

• Two VIP tickets to Festival Kick-off Reception – Theme: Destination India<br />

“Child of the World” <strong>Sponsor</strong><br />

(Category Exclusivity)<br />

This opportunity is for a single sponsor to own naming rights to the children’s stage and all<br />

the children’s activities. Benefits include all of the above and exclusive logo on banner at the<br />

children’s stage.<br />

Presenting <strong>Sponsor</strong>s of International Foods<br />

(Category Exclusivity)<br />

• Company Logo on Feather flag banners placed at international food court<br />

• Lamp Post Banners – Individualized with logo. Three (3) 24X48 lamp post banners<br />

• ½ page ad in festival program booklet.<br />

• Company Logo on festival volunteer t-shirt.<br />

• Company Logo on Website. Company Logo with mention on Social feeds – FB, Twitter,<br />

Instagram.<br />

• 10X10 booth at festival.<br />

• Two VIP tickets to Festival Kick-off Reception – Theme: Destination India.<br />

Pre-Festival Kick-off Reception<br />

Theme: Destination India, (Category Exclusivity)<br />

This pre-ticketed event will allow a small audience to experience the sounds, sights and taste of<br />

the Asian peoples across multiple traditions in an intimate setting. It will be more engaging, and<br />

offer deeper learnings with educational, informative and entertaining demonstrations on Theme:<br />

Destination India.<br />

• Company Logo on invitations for the event.<br />

• Company Logo on banners at the event.<br />

• 1 Lamp post banners for <strong>NICE</strong> Festival.<br />

• ½ page ad in <strong>NICE</strong> Festival program booklet.<br />

• 10X10 Exhibit booth at Kick-off Reception<br />

• Company Logo and mention on website and social feeds.<br />

• Four VIP Tickets to Festival Kick-off Reception.<br />

Supporting <strong>Sponsor</strong>s of Arts & Crafts (Unlimited)<br />

• Company Logo on Website.<br />

• One Lamp post Banner.<br />

• ½ page ad in festival program booklet.<br />

• Two VIP Tickets to Festival Kick-off Reception<br />

To discuss sponsorship opportunities contact:<br />

Janet Evelyn<br />

Executive Director<br />

(203) 919-3000<br />

janet.evelyn@optimum.net


The Norwalk International Cultural Exchange (<strong>NICE</strong>)<br />

is a Norwalk organization that seeks to promote and<br />

increase awareness of the diversity of peoples from<br />

around the world through arts and culture.<br />

<strong>NICE</strong> INC, a non profit 501(c)3 organization, is committed to<br />

supporting selected local charities and donated a portion of<br />

the proceeds from the 2016 festival to three of these charities<br />

on Thursday September 29, 2016.<br />

Norwalk International Cultural Exchange<br />

<strong>NICE</strong>, INC. | 100 Seaview Ave. Suite 1H, Norwalk, CT 06855 | 203-919-3000<br />

www.NORWALK<strong>NICE</strong>.ORG


Norwalk International Cultural Exchange<br />

<strong>NICE</strong>, INC. | 100 Seaview Ave. Suite 1H, Norwalk, CT 06855 | 203-919-3000<br />

www.NORWALK<strong>NICE</strong>.ORG

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