06.01.2017 Views

New Manakai Swimwear Press Kit Updated 12-5

We manifested an exotic high-fashion, low-impact brand to change the norm of the swimwear industry. Our goal is to honor the ocean, create unique designs, and empower women to embrace their beauty. Made from repurposed plastics. Made in the USA. Maui, Hawaii

We manifested an exotic high-fashion, low-impact brand to change the norm of the swimwear industry. Our goal is to honor the ocean, create unique designs, and empower women to embrace their beauty.
Made from repurposed plastics.
Made in the USA.
Maui, Hawaii

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M/1N/11(/11<br />

···•••···<br />

SWIMWEAR<br />

Click Links to View<br />

tlf For Immediate Release<br />

# Q & A with the Co-Founders<br />

# Product Images<br />

tit Social Media Links<br />

#Logo<br />

# Contact<br />

• Noteworthy <strong>Press</strong>


M/1N/1 (/1<br />

···•••···<br />

SWIMWEAR<br />

FOR IMMEDIATE RELEASE<br />

<strong>Manakai</strong> <strong>Swimwear</strong>: Maui's First<br />

High-Fashion, Low-Impact <strong>Swimwear</strong> Brand<br />

Exotic swimwear made from repurposed<br />

plastic and manufactured in the USA.<br />

MAUI, HAWAII - January 2017<br />

In a world of large brands focusing on fast<br />

fashion, high turnaround, and even higher profit<br />

margins, <strong>Manakai</strong> <strong>Swimwear</strong> is leaving mainstream<br />

industry practices and operating with sustainability<br />

and eco-consciousness. The re branding of the<br />

company was a unanimous decision between owners<br />

Kelley Chapman and Anna Lieding as they both<br />

have strong ties to their island home Maui and the<br />

environment. The duo manifested an exotic<br />

high-fashion, low-impact brand to change the norm<br />

of the swimwear industry. Their goal is to honor the<br />

ocean, create unique designs and empower women<br />

to embrace their true essence.<br />

<strong>Manakai</strong> <strong>Swimwear</strong>'s new Eco-Conscious<br />

Collection uses sustainable techno-fabric made with<br />

Econyl® - 100% regenerated polyamide fiber. The<br />

fiber is produced from pre- and post-consumer<br />

plastics. Waste reduction is realized by taking<br />

plastics such as carpet fluff straight from industrial<br />

facilities. Waste removal from the ocean occurs by<br />

collecting fishing line, cargo nets, and other single<br />

use plastics. These plastics are sorted, broken down,<br />

melted, stretched into filaments, and then eventually<br />

woven into blended Lycra. In order to assure there<br />

is absolutely no compromise in quality Kelley and<br />

Anna have selected a top-notch Italian-made<br />

repurposed Lycra. There is no physical difference<br />

when put up against virgin Lycra, but the science<br />

behind the fabric made of repurposed plastic proves<br />

that the differences go much farther than comparing<br />

the feel of the fabric against your skin.<br />

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