we are surrey

we are surrey
A campaign to celebrate Surrey’s diversity and
challenge perceptions
It is said that Surrey is one of the fastest growing cities in B.C., but the city is not
just growing, it is evolving. It’s a community of increasingly diverse people, cultures
and religions. Some people are Canadian-born, others are immigrants, but
all have chosen Surrey as their home. Surrey is an example of Canadian multiculturalism
in action, where people from all walks of life, from all corners of the
world, are becoming neighbours.
With this new reality can come certain challenges, however. Differences can lead
to insecurity, misunderstandings and stereotypes.
Enter the Surrey Local Immigration Partnership (LIP), a collaboration made up of
30 community organizations, working together to make the community welcoming
and inclusive. It is this mandate that led to the development of the “We
are Surrey” diversity campaign, featuring a selection of Surreyites from varying
perspectives and backgrounds.
Their stories reveal that there is much more than meets the eye. And, despite first
impressions, we all have a lot more in common than you’d think, in terms of personality
traits, career ambitions, hobbies, lifestyle and love of family.
Combining print posters, social media and online articles, the Surrey LIP hopes
to inspire dialogue and connection among all Surreyites by asking the question:
“Who do you think we are?”
The answer?
We are all, in our own way: caring, giving, strong, nurturing, ambitious, inspired,
proud, resilient …
And, beyond that, we are all Surrey.
#WEARESURREY
www.SurreyLip.ca
who do you think we are? 3