AdsCashCoinEthereumSmartContractbasedCryptocurrencyforAdWorld-2
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AdsCash Coin: Ethereum Smart Contract based<br />
Cryptocurrency for AdWorld<br />
Version 1.1<br />
February 01, 2017
1. Abstract<br />
AdsCash is a multifunctional, next-generation cryptocurrency and trading<br />
platform developed on Ethereum blockchain, using cutting edge smart contract<br />
technology. AdsCash is a decentralized peer-to- peer cryptocurrency with a<br />
primary focus on transparency , compliance and security. AdsCash will become the<br />
first stable digital currency exclusively designed and marketed towards the<br />
advertising industry to allow owners of the currency to pay for product and<br />
services with zero chargebacks and freedom from dealing traditional financial<br />
institutions.<br />
AdsCash coin is a Ethereum ledger based digital currency using smart<br />
contracts shielded with strong privacy guarantees a convenient payment system<br />
offering up-to-date, cryptographically-secure and user-friendly. Using the smart<br />
contract features allows the parties to make lawful agreements written in the code<br />
form executed automatically once the conditions are met. We are exploring the<br />
blockchain method as a transparent, persistent and immutable record of all<br />
intermediaries in a transaction. This will enable greater understanding of which<br />
intermediaries have what data (pricing, transaction history, etc) and could increase<br />
transparency in the digital advertising supply chain. Our aim is to make Adscash<br />
coin as a substitute payment method for the online Advertising world what Bitcoin<br />
is now for the finance world.
2. Introduction<br />
The emergence of new technologies is changing landscape both domestically<br />
and globally for the advertising industry. New media, new ideas, new challenges,<br />
new cultural opportunities are swirling around the industry and impacting the way<br />
it does business.Around the world, advertisers spend $592.43 billion in 2015,<br />
according to new figures from eMarketer, online advertising stood at an estimate at<br />
194.6 billion U.S. dollars in 2016. This figure is forecast to constantly increase in<br />
the coming years, reaching a total of 335 billion U.S. dollars by 2020. Webmasters<br />
or publishers are always scratching their heads to share a slice of the advertising<br />
market.<br />
Image courtesy-www.Statista.com
Image Courtesy-http://www.pwc.com/<br />
Processing and receiving micro-payments remains a critical issue for content<br />
creators these days. Traditional payment methods, such as Paypal, bank transfers,<br />
and credit cards, are subject to high transaction fees. In the end, the recipient will<br />
receive far less money than originally intended. This is where AdsCash coin could<br />
play a big role in the payment system, as virtual currency payments are fast and<br />
subject to a minimal fee.<br />
AdsCash coin is minted on Ethereum blockchain implementing smart<br />
contracts. Ethereum is a public decentralized blockchain platform to perform more<br />
advanced for coding and processing smart contracts.A smart contract is a computer<br />
programme that can automatically execute the terms of a contract of a multiparty<br />
agreement.<br />
Using Smart contracts ,it will help advertisers to exchange AdsCash coins,<br />
assets ,shares, or anything of value in a transparent, conflict-free way, while<br />
avoiding the services of a middleman.AdsCash coin can be and is actively being<br />
used to transfer value.Smart contract give the edge to both parties to write a code<br />
which executes automatically when conditions are met.<br />
In Advertising industry by using smart contract triggered by blockchain<br />
transactions ,Adscash Coins will be released only to the other party( advertising<br />
company) when its starts delivering results to the customer or consumer.So money<br />
will be transferred to the company when smart contract release money only if
conditions are fulfilled and some result is shown and payments are validated by the<br />
network of nodes/miners and logged onto the Ethereum blockchain, just like the<br />
Bitcoin blockchain.With a multi-signature feature, two or more parties are required<br />
to approve a transaction before funds can be released or some other aspect of the<br />
contract can move forward.<br />
So the future looks bright for those who view AdsCash (digital currency) as<br />
the new transmitter of value; as the way to mobilise an economy without<br />
interference from middlemen who add no value; and without the heavy burden of<br />
irrelevant legislation.AdsCash can be used by merchants and users to simplify<br />
payments , record business process and address security issues.<br />
AdsCash has the potential to become as the advertising coin for Ad world,<br />
what bitcoin has become is to the finance world. The goal of AdsCash is to become<br />
replacement for online advertising payment system. AdsCash is a coin that will<br />
help companies and organisations that deals with internet marketing, email<br />
marketing, search engine marketing (SEM), social media marketing, many types of<br />
display advertising (including web banner advertising), and mobile advertising. It<br />
will be used by advertising companies,traffic providers,cryptocurrency exchanges,<br />
common people who wants to deal with cryptocurrencies, investors and anyone<br />
who is dealing or connected with advertising world.
3. Consumer Advantages:<br />
The major advantage of AdsCash coin is its large existing user-base and<br />
community that supports it. AdsCash members are already trading amongst<br />
themselves using the currency, creating a readymade economy. Furthermore, the<br />
AdsCash Foundation’s mission is to educate the untapped audience of the Ad<br />
business community and drive uptake of digital currency.<br />
The following benefits will be availed by using AdsCash Cryptocurrency.<br />
3.1 Autonomy – Customer will make the agreement with the advertiser using<br />
smart contract; there’s no need to rely on a broker, lawyer or other intermediaries<br />
to confirm. Incidentally, this also knocks out the danger of manipulation by a third<br />
party, since execution is managed automatically by the network, rather than by one<br />
or more.So paying in AdsCash coin with the advertising company can give you the<br />
leverage to dictate your terms.<br />
3.2 Secure – Using smart contracts, consumer’s money will be released to the<br />
advertising company only when they starts delivering results ,so there is no chance<br />
of any loss.So with AdsCash Coin, it will be a thing of past when some illegimate<br />
organization ditch the customers by using unfair practises and methods.Secondly,<br />
Proof of Work (POS) model reduces the risk of ‘Selfish Miner flaw’ and ‘51%<br />
attacks’. Transactions in any AdsCash currency have to be approved and verified<br />
by the peer-to-peer network. This community approval means everyone has a stake<br />
in the currency,so it is in the community’s interest to ensure security.<br />
3.3 Privacy - Payments with AdsCash coin can be made and finalised without any<br />
personal information being tied to any transactions; and due to this enhanced<br />
privacy of personal information,there is greater protection against identity theft.<br />
Due to the way the ethereum blockchain works, the identity of the user is not<br />
important. This means it is secure and kept hidden at all times unless someone<br />
chooses to reveal it. Because all the transactions and information are highly<br />
encrypted, even extreme computational power would require hundred of years to
crack it.Using smart contract consumer can authorize a withdrawal asynchronously<br />
over the blockchain one at a time and then have the transaction finalized<br />
automatically once enough people make their authorizations.<br />
3.4 Trust – Customer documents are encrypted on a shared ledger for Adscash , it<br />
is ethereum blockchain. There’s no way that someone can say they lost it.The<br />
individuals are anonymous but the contract is the public ledger. Automated<br />
contracts are not only faster and cheaper but also avoid the errors that come from<br />
manually filling out heaps of forms.<br />
3.5 Transparency - Using the blockchain technology, all finalised transactions are<br />
available for everyone in the network to see,however all personal information is<br />
hidden,i.e. you can tell when a coin was spent, but not by whom. While a public<br />
address may be visible, personal information is not tied to it, giving it the<br />
transparency of a public ledger whilst at the same time maintaining personal<br />
Information security.Using smart contracts in AdsCash will make it transparent for<br />
both parties to review terms and conditions .Ethereum blockchain can serve as<br />
the data layer for a fully decentralized reputation system - and<br />
potentially ultimately a fully decentralized marketplace.<br />
3.6 Control - Accounts that hold traditional currency can be requisitioned or<br />
frozen completely by a host of authorities, often through no fault of the consumer.<br />
Since digital currencies exist outside the traditional regulatory frameworks that<br />
allow this to happen, it is very rare for a holder to be rendered unable to access<br />
their coins, unless illegal activity is proven to have taken place.AdsCash is a secure<br />
cryptocurrency for business transactions for all parties dealing with AdWorld.<br />
3.7 Value - There are no third party transferring agents (like a bank) who want<br />
their share. The cost of sending AdsCash coin is practically zero compared to the<br />
bank transfer costs most people are used to.So dealing with fiat currency will incur<br />
more money in terms of bank fees , transaction fee etc but with AdsCash currency<br />
you will save these costs.
As every coin is accounted for in your ledger,merchants cannot charge extra<br />
hidden fees without being noticed. They must communicate fees to the consumer<br />
before adding charges.<br />
4. International Trading<br />
Using credit cards or bank accounts for international transactions can be<br />
problematic; since they are linked to the legal tender of a specific government,<br />
exchange rates, interest rates, and country-to-country transaction fees. This adds<br />
levels of bureaucracy that have associated costs. Trading across currency lines<br />
forces people to pay taxes at both ends, as well as any additional costs from using<br />
wire transfers or services like Western Union and exchange fees. Digital currency<br />
like AdsCash by passes this confusion, dismantling barriers between markets<br />
digital currencies are not bound by the rules or status of any one government's<br />
currency, so international transactions tend to go a lot more quickly and smoothly<br />
when they are used. They bring competition to the remittance and payment<br />
markets.
5. Merchant Advantages:<br />
Like any other advertising media, online advertising frequently involves both a<br />
publisher, who integrates advertisements into its online content, and an advertiser,<br />
who provides the advertisements to be displayed on the publisher's content.<br />
So transactions between the parties can be done in a quick and secure<br />
manner using Adscash cryptocurrency based on ethereum smart contract features.<br />
Advertisers who display their ads in Google , facebook or any third party website<br />
can do transactions using AdsCash coin in the near future especially created for the<br />
advertising world.<br />
Using AdsCash cryptocurrency which works on ethereum blockchain ,smart<br />
contract will be able to monitor, check performance and enforcement of contractual<br />
promises without human involvement. Like other types of automation, contract<br />
automation can lower the costs of operating a business and make mistakes less<br />
likely to happen. Another potential benefit is enabling parties to more efficiently<br />
structure their relationships. For example, automatic verification of a contractor’s<br />
work could allow the contractor to be paid more quickly and prevent unnecessary<br />
delays.<br />
5.1 Trade clearing and settlement -Merchants trading with AdsCash ,it will bring<br />
trade clearing and settlement very easy. Using smart contracts it will manage<br />
approvals between parties,calculate trade settlement amount and transfer funds<br />
automatically.<br />
5.2 Security - Any of the features above apply to merchants as well as consumers.<br />
Digital currency transactions, such as AdsCash coin, are irreversible, do not carry<br />
personal information and are secure, therefore merchants are better protected from<br />
potential losses that occur from fraud.Merchants are able to do business where<br />
crime rates and fraud rates may be high and credit or debit cards may not be<br />
accepted.<br />
Digital currency like AdsCash coins makes transaction fraud harder due to<br />
the public ledger (blockchain) and the peer network encourages cooperation<br />
against fraudsters.Using smart contracts also add security as all terms and
conditions are prewritten and there is no chance that the merchant will loose any<br />
penny.As transactions are verified quickly within 6 minutes,so it does not create<br />
any delay in the smooth running of business.<br />
The AdsCash uses state of the art encryption which provides unparalleled<br />
network security. The AdsCash is powered by ethereum blockchain technology.<br />
No brokers, no banks, no fractional reserve, near-zero fees, immediate, and secure<br />
transactions.You can use AdsCash coin with no fees, no chargebacks and instant<br />
transaction.<br />
5.3 Incentivized data storage.<br />
Imagine an online advertising campaign where people who clicked on an<br />
advertisement would be given the virtual coins.Using smart contract small amounts<br />
of money might be distributed without friction and company can make loyal<br />
customers.<br />
6. How does it work?<br />
Ethereum is widely considered the most ambitious and complex of protocols<br />
in the blockchain space. Currently Ethereum uses a proof of work system for<br />
validation,This method of validation requires for AdsCash miners to solve the<br />
block problem provided they meet the 168150937.5 quota set by the AdsCash<br />
Foundation. A mathematical computer-based process called mining generates<br />
AdsCash coins. The mining itself is a very complex mathematical problem, which<br />
is solved by a computer executing difficult number-crunching tasks.The difficulty<br />
of the mining increases over time making it harder to obtain the coins. This acts as<br />
a deflationary brake on the currency, therefore creating stability in the price.Using<br />
a method of what’s known as weak subjectivity consensus the nodes validate the<br />
network and are paid out a percentage of newly created AdsCash in return for<br />
mining the currency.
7. AdsCash Economy<br />
The total number of AdsCash coin is finite.There are only 168150937.5 coins<br />
AdsCash coins in the network that will be mined over the next 3 years.<br />
This gives leverage,robustness and long-term sustainability to AdsCash coin as a<br />
digital currency.This is the opposite of a conventional fiat currency which<br />
decreases in value each time a Government prints more. AdsCash coin was<br />
designed by experts using the latest technology and techniques in cryptocurrency<br />
and blockchain. AdsCash coin is at the cutting edge in digital currency, designed<br />
for use by the world’s Ad world as well as private individuals.<br />
Adscash Foundation is a Non Profit entity for maintaining and improving the<br />
AdsCash protocol .<br />
Name of the Coin= ADSCASH<br />
Symbol= ADS<br />
Estimated Total Adscash coin= 168150937.5<br />
AdsCash Foundation= 3 million coins premined.<br />
Number of years in which Adscash will be mined=3 Years<br />
Time period in which reward for mining become half= 0.25 years<br />
Time in which new block is mined or created= 12 seconds.<br />
Smallest unit of Coin= 2 places of decimals.<br />
Algorithm for Hashing= Dagger-Hashimoto<br />
Algorithm= Proof Of Work(PoW)
8. Summary<br />
AdsCash is another new cryptocurrency that uses Ethereum blockchain using smart<br />
contract technologies readily use for advertising world.Users can control the terms<br />
and condition using the smart contract to fulfill their goals.AdsCash offers web<br />
publishers new ways to monetise content through frictionless micropayments .They<br />
are instantly settled and can be executed at high frequency. Imagine a couple of<br />
payments are transferred per second by a single user. This enables completely new<br />
ways of monetising web content and digital goods in general.It will be a win-win<br />
situation for both consumer and merchant.
9. Glossary<br />
ASIC (Application-Specific Integrated Circuit)<br />
An ASIC is a microchip designed for a special application, such as a particular<br />
kind of transmission protocol or a hand-held computer.You might contrast it with<br />
general integrated circuits, such as the microprocessor and the random access<br />
memory chips in your PC.ASICs are used in a wide-range of applications,including<br />
auto emission control, environmental monitoring, and personal digital<br />
assistants(PDAs).<br />
An ASIC can be pre-manufactured for a special application or it can be custom<br />
manufactured (typically using components from a "building block" library of<br />
components) for a particular customer application.<br />
Fiat Currency<br />
Currency that a government has declared to be legal tender, but is not backed by a<br />
physical commodity. The value of fiat money is derived from the relationship<br />
between supply and demand rather than the value of the material that the money is<br />
made of. Historically, most currencies were based on physical commodities such as<br />
gold or silver, but fiat money is based solely on faith.<br />
GPU (Graphics Processing Unit)<br />
A silicon chip specifically designed for the complex mathematical calculations<br />
needed to render millions of polygons in modern computer game graphics. They<br />
are also well suited to the cryptographic calculations needed in cryptocurrency<br />
mining.<br />
Block Reward<br />
The reward given to a miner which has successfully hashed a transaction block.<br />
Hash<br />
A hash algorithm turns an arbitrarily-large amount of data into a fixed-length hash.<br />
The same hash will always result from the same data, but modifying the data by
even one bit will completely change the hash. Like all computer data, hashes are<br />
large numbers, and are usually written as hexadecimal.<br />
CPU (Central Processing Unit)<br />
The CPU is the part of a computer system that is commonly referred to as the<br />
‘brains’ of a computer. The CPU is also known as the processor or microprocessor.<br />
The CPU is responsible for executing a sequence of stored instructions called a<br />
program.<br />
Hashrate<br />
The number of hashes that can be performed by a cryptocurrency miner in a given<br />
period of time (usually a second)<br />
Mining<br />
Mining is a metaphor to describe the process where someone has a computer and<br />
they use the hardware storage space of that computer<br />
to support the processing power needed to maintain a digital currency ledger.<br />
In other words, if I were to pay you a sum of AdsCash coin, that transaction needs<br />
to be recorded and verified. This needs computer hardware storage space and<br />
processing power; when someone participates and shares their computer, this is<br />
called mining.<br />
POW (Proof of Work)<br />
A system that ties mining capability to computational power. Blocks must be<br />
hashed,which is in itself an easy computational process, but an additional variable<br />
is added to the hashing process to make it more difficult. When a block is<br />
successfully hashed, the hashing must<br />
have taken some time and computational effort. Thus, a hashed block is considered<br />
proof of work.<br />
RAM (Random Access Memory)<br />
The main memory in a computer, smartphone or tablet. RAM is the temporary<br />
workspace where instructions are executed and data are processed. What makes
RAM "random access" is its capability of reading and writing any single byte. This<br />
"byte addressability" differs from storage devices such as hard disks and flash<br />
memory chips, which read and write sectors containing multiple bytes. In addition,<br />
RAM is used as a temporary space for the software, while storage is permanent<br />
until deleted by the user.<br />
P2P (Peer to Peer)<br />
Decentralized interactions that happen between at least two parties in a highly<br />
interconnected network. An alternative system to a 'hub-and-spoke' arrangement, in<br />
which all participants in a transaction deal with each other through a single<br />
mediation point.<br />
POS (Proof of Stake)<br />
An alternative to proof of work, in which your existing stake in a currency (the<br />
amount of that currency that you hold) is used to calculate the amount of that<br />
currency that you can mine.<br />
Selfish Miner Flaw<br />
The result of a miner keeping their block discoveries private to their own pool, and<br />
cautiously revealing them to the rest of the honest miners, thus forcing the honest<br />
miners to waste their resources on blocks that are not part of the blockchain.