ground-breaking ceremony in Kaluga - FUCHS Oil Middle East Ltd.

The FUCHS Group. News, Views, Posts & People www.fuchs-oil.com 3/ 2011
Investment in the growing Russian market –
ground-breaking ceremony
in Kaluga
New management structure:
The Group’s Executive Committee
is being expanded
to 12 members and renamed
the Group Management
Committee. More on page 4.
New impetus:
To find out how the idea
management team is seeking
to place more emphasis on
suggestions for improvement,
turn to page 8.
New challenges:
Read from page 10 about
the problems FUCHS buyers
have to solve.
Partner for

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Panorama
Partaking in life
FUCHS PETROLUB enlarges its operating
management committee
Record team on the starting line
Cover story
“Wanted: Creative Mind”
New impetus for idea management
Focus
“Purchasing department faces
great challenges“
Latest company news
Breaking ground in Kaluga
WISURA celebrates 100­year anniversary
First steps into professional life
Trade and promotion activities
Bound to tradition
FUCHS Communication Service
Names and news
Simon Huang Yi Chien has passed away
With MOTORSPORT NEWS supplement
Cover photo:
Stefan Fuchs and Anatoly Artamonow,
governor of Kaluga Oblast, at the
ground­breaking ceremony for the
new FUCHS OIL RUSSIA plant.
Copy deadline:
Please send your contributions for the
1/2012 edition of “FUCHS Info” to us by
15 January 2012 at the latest. This particularly
applies to reports not in German.
Articles received later than this cannot
be published until the next edition.
Design:
Wurth Werbeagentur, Mannheim
Editing:
Ulla Cramer, Hubertus Stärk, Tina Vogel
FUCHS PETROLUB AG
Public Relations
Friesenheimer Straße 17
68169 Mannheim
Germany
Tina.Vogel@fuchs­oil.de
Editorial
Dear Employees,
Exactly one year ago I spoke to you
about making more concrete plans for
the future. However, we are once again
faced with external influences which
make it difficult to look ahead. No­one
knows for certain whether the European
debt crisis and the high level of debt in
the USA and Japan will simply weaken
economic drivers or cause them to seriously
falter. It is therefore all the more
important for us to have a solid and robust
basis in our crisis­tested business
model, our financial set­up and independent
outlook.
We have confirmed our forecast. We aim
to achieve record profits again and are
pursuing our growth plan with determination.
This will enable us to secure
our continuing growth for the coming
years.
With the newly formed Group Management
Committee (GMC) and its expansion
by two important regions and two
key divisions, members of the FUCHS
PETROLUB Group operational management
committee are now able to work
much more efficiently. My colleagues on
the board and I are pleased that by
adding Stefan Knapp, CEO of FUCHS
EUROPE SCHMIERSTOFFE and Steve
Puffpaff, CEO of FUCHS CORPORATION,
two big companies and regions which
are important to the group are now
represented in the GMC. Two more divisions
of major significance to the entire
group are represented with Bernhard
Biehl, CEO of the FUCHS LUBRITECH
Group and Carsten Meyer, head of the
global OEM division. This will consider­
ably simplify communication between
the regions and divisions.
We are making good progress with our
growth program. We have already succeeded
in filling many key positions.
Construction work at the research centre
in Mannheim is almost finished. CAS­
SIDA products are now being manufactured
in Kaiserslautern. Building has
begun in Russia and many other projects
are taking shape in countries such as the
USA and China.
We are confident that we will continue
to grow in future both in rapidly­developing
markets such as Russia, India and
China and established markets in which
increasing numbers of customers rely on
the technological lead and first­rate
service offered by FUCHS.
These positive developments in the
FUCHS PETROLUB Group are down to
your hard work, your loyalty to the company
and our constantly improving communication
throughout the world. There
are no other comparable lubricant suppliers
offering all products and application
areas seamlessly worldwide. We can
rely on this. I would like to thank you
all personally and on behalf of my colleagues
on the board and I wish you a
happy and successful end to 2011.
Sincerely
Stefan Fuchs

Panorama
Partaking in life
FUCHS awards sponsor social projects in Mannheim with 5 30,000
The representatives of the awarded initiatives and Mayor Dr. Peter Kurz (2nd from left), Mayor for Commerce,
Arts and Social Affairs and Culture Michael Grötsch (6th from the left) and Stefan Fuchs (4th from
the left) celebrate the financial support of their projects.
Last year the children’s circus Paletti received
3 5,500 for establishing an integrated
circus group. On the occasion of this
year’s FUCHS award ceremony on October
13, the “Montelessings”, high­flyers of the
Lessing High­School and the Maria­Montessori
School for children with learning
difficulties showed what they had learned.
They balanced on big balls, juggled skillfully,
whirled colored ribbons through the
air and built pyramids for which they received
a big round of applause.
Little acrobats: The “Montelessings” of the children’s
circus Paletti entertained the guests with
their tricks.
FUCHS has made this award “Help for
people” which is under the patronage of
Dr. Peter Kurz, Mayor of Mannheim, for
the 12 th year. A total of 28 award contestants
were another new record. “We
should always keep in mind that we might
all be in a situation where we need help
from other people or institutions”, says
Stefan Fuchs. “The award will symbolize
that and draw the attention to people
willing to selflessly help other people over
many years”. Dr. Peter Kurz honored the
close association between FUCHS PETRO­
LUB and the city of Mannheim and emphasized
the high significance of the
FUCHS award against the backdrop of
social responsibility.
This year the projects were targeted to
providing socially and physically burdened
people with opportunities to partake in
life and cooperation between different
generations. The largest individual sum of
3 7,500 was awarded to the dementia
counseling station of the German Red
Cross. Also the family members of forgetful
and disoriented mothers, fathers or
partners need help and the opportunity
to escape domestic isolation. A conversation
forum and afternoon meetings in the
Café Zeitlos will provide them with the
opportunity to rejuvenate, make contact
with others affected, and seek professional
help.
With first class interpretations of vibrant
compositions of Leslie Searle and Leroy
Anderson the Kurpfälzische Kammerorchester
with Izabela Wiza, Wolfgang
Grosch, Marian Gorski and Zoltán Onczay
provided the perfect musical ambiance.
The awards were
made to :
• “Help for people with dementia” –
establishing a dementia counseling
station, a conversation forum for
family care providers and afternoon
meetings at the Café Zeitlos, Ger­
man Red Cross district association
Mannheim (3 7,500).
• “Mannheim starting aid” for the re-
integration of physically impaired
people into working life with trial
jobs, Central Institute for Mental
Health (3 6,000)
• “Before” – concept for addiction
prevention at the orphanage St.
Joseph, Caritas Association Mann­
heim (3 5,000)
• T-shirts, trophies and certificates for
the violence prevention football
tournament “Sport instead of vio­
lence 2012“, Neighborhood Man­
agement Herzogenried (3 3,500)
• “Program for severely disabled, un-
derprivileged people“, such as a
Nordic walking scheme, VdK Mann­
heim­Innenstadt (3 1,500)
• A new kitchen for the project “Sen-
ior citizens cook and enjoy”, Caritas
Association Mannheim­Schönau
(3 1,500)
• Regional task force for self-help
groups in Mannheim (special award:
3 5,000)
• “Perspectives – homework tutoring
in the multi­generation house
Mannheim (special award of Willis
GmbH & Co. KG: 3 5,000)
3

4 Panorama
FUCHS PETROLUB enlarges its operating
management committee
FUCHS PETROLUB enlarges its operating management committee by appointing
four new members. This allows us to strengthen our worldwide growth initiative
and to enhance the focus on further developing our business. The new members
represent the important regions of Germany and North America as well as the
Global Divisions FUCHS LUBRITECH and OEM.
Today’s Group Executive Committee will
be re­named as the Group Management
Committee (GMC) and enlarged by four to
a total of twelve members. The Group
Management Committee will comprise
the five members of the Executive Board
Stefan Fuchs, Dr. Alexander Selent, Dr.
Lutz Lindemann, Dr. Georg Lingg and Dr.
Ralph Rheinboldt; the three members of
the current Executive Committee: Klaus
Hartig (region: East Asia), Reiner Schmidt
(Treasury & Controlling) and Alf Untersteller
(region: Africa, Middle East, India
and Turkey); and the four new members
Stefan Knapp (region: Germany), Steve
Puffpaff (region: North America), Bernhard
Biehl (FUCHS LUBRITECH Group) and
Carsten Meyer (Global OEM Division).
The GMC will define the strategic direction
and the further profitable global
growth initiatives of FUCHS PETROLUB
and will follow up on their execution.
The main focus will be on top line growth
through existing and new customers, the
exploitation of new business segments,
global and regional human resources development,
and improved coordination
between the regions and the global divisions.
With its global infrastructure, an outstanding
and highly­motivated team and
technology leadership in numerous important
application areas, FUCHS PETRO­
LUB has the ideal platform from which to
continue writing its successful 80­year
history of growth. In order to drive global
business expansion forward in a wide
variety of application areas (all of which
rely on specialist product management,
sales and development staff), an operating
management committee was needed
Stefan Knapp Steve Puffpaff
to represent the large and fast­growing
regions, global divisions and support
teams.
Klaus Hartig (who has lived in China for
many years and is responsible for the
fast­growing East Asia region) and Alf
Untersteller (in charge of India and Turkey
as well as South Africa and the Africa
and Middle East region) have successfully
represented the large Asia­Pacific and Africa
region on this committee for many
years. The important treasury and controlling
team has been managed efficiently
and reliably by Reiner Schmidt for
many years.
Within the framework of this management
committee, the four new members
will support the growth strategy, repre­
sent regions and divisions of importance
to FUCHS PETROLUB, and define key operating
areas together with other members
of the team.
Stefan Knapp, 46 years old, has been with
FUCHS EUROPE SCHMIERSTOFFE GMBH
(FES) for six years, and is responsible for
the business of FUCHS PETROLUB in Germany
(except for the LUBRITECH Group).
As the CEO of FES, he is accountable for
the major and – in view of technology –
most important company of the Group.
FES is continuing to grow in importance
both on a national and international
level supported by the construction of
the new sales and research centre.
Steve Puffpaff, 43 years old, has been
with the FUCHS Group for six years and is

CEO of the important North American
Company FUCHS CORPORATION, which
is a success story within the FUCHS
Group. It continues its positive development
by growing its existing business
and exploiting new opportunities. In addition
to Germany, another important
technology centre for the Group has
Bernhard Biehl Carsten Meyer
been established in the USA in recent
years due to improvements in product
management and R&D. The company
has seen impressive growth in North
America in the areas of metalworking,
mining, OEM and specialties.
Bernhard Biehl, 54 years old, has been
with the FUCHS Group for 25 years and
is responsible for the successful global
FUCHS LUBRITECH business which is involved
in important growth areas such
as the food, forging and cement industries.
Their market leadership in many
specialty segments should be systematically
developed via the existing infrastructure
of the FUCHS Group. From its
base in Kaiserslautern, a team with a
strong international focus supports the
LUBRITECH divisions in countries such as
the USA, Brazil, China, India and Australia.
Carsten Meyer, 41 years old, has been
with the FUCHS Group for 20 years, and
is responsible for the fast growing and
important global OEM business. This key
operating area of the Group, which is
responsible for the development of firstfill
lubricants for vehicles, trucks and
equipment used in the agricultural and
construction sectors, is set to expand in
all three global regions through the
FUCHS PETROLUB network. Critical to
the continued expansion of existing
business with renowned global OEMs
are the formulation expertise, which is
unrivalled in the industry, and a global
network, which provides excellent communication.
The enlarged GMC, in which three members
represent the fast­growing region
Asia­Pacific and which comprises all other
important world regions as well as the
two major divisions LUBRITECH and OEM,
will allow the Group to further focus on
the different areas of opportunity.
The Group
Management Committee
• Stefan R. Fuchs
Age 43, 15 years at FUCHS
Chairman of the Executive Board
– Corporate Development
– Senior Management
– Region North America
– FUCHS LUBRITECH Group
– Coordination and Public Relations
• Dr. Alexander Selent
Age 59, 12 years at FUCHS
Deputy Chairman of the Executive Board
– Finance, Controlling
– Legal, Taxes, Human Resources
– Investor Relations, Compliance
– IT, Internal Auditing
• Dr. Lutz Lindemann
Age 51, 13 years at FUCHS
Member of the Executive Board
– Technology
– Supply Chain Management
– Region South America
– International OEM Business
• Dr. Georg Lingg
Age 47, 16 years at FUCHS
Member of the Executive Board
– Region Asia-Pacific and Africa
– International Mining Business
• Dr. Ralph Rheinboldt
Age 44, 13 years at FUCHS
Member of the Executive Board
– Region Europe
• Bernhard Biehl
Age 54, 25 years at FUCHS
– FUCHS LUBRITECH Group
• Klaus Hartig
Age 47, 15 years at FUCHS
– Region East Asia
• Stefan Knapp
Age 46, 6 years at FUCHS
– Region Germany
• Carsten Meyer
Age 41, 20 years at FUCHS
– Globale OEM Business
• Steve Puffpaff
Age 43, 6 years at FUCHS
– Region North America
• Reiner Schmidt
Age 53, 15 years at FUCHS
– Finance and Controlling
• Alf Untersteller
Age 53, 17 years at FUCHS
– Region Turkey, Middle East,
Central Asia, Indian Subcontinent,
Africa
5

6 Panorama
Many financial analysts accepted the invitation to the 12th FUCHS PETROLUB financial market conference.
This image shows the conference attendees in front of the Gerolsteiner Brunnen building in Gerol stein
in the Eifel region.
Successful analyst meeting
Visit to beverage manufacturer Gerolsteiner Brunnen
Almost all the financial analysts currently
valuing FUCHS PETROLUB accepted the invitation
to attend the 12 th financial market
conference in Hillesheim and Gerolstein
in September. Participants attended
the conference part of the meeting in the
idyllic setting of Hillesheim in the Eifel region
before paying a visit to beverage
manufacturer Gerolsteiner Brunnen in
Gerolstein in the afternoon. FUCHS lubricants
tailored for the food industry were
the focus of interest here. Since the acquisition
of CASSIDA last year, this area has
gained even greater importance. Twenty
five FUCHS food manufacturing products
are used at Gerolsteiner Brunnen alone. A
welcome speech by Gerolsteiner Brunnen
plant manager Michael Becker was followed
by an expertly­delivered tour of the
company. During the tour, participants
were able to gain a good overview of the
impressive filling technology and the demands
placed on the lubricants used.
The IR department of FUCHS PETROLUB
was given a vital helping hand by the
Bremer & Leguil team. CEO Frank Schnipper,
Manfred Plötz and Lothar Drescher
gave an excellent presentation of this
highly specialized application area for lubricants.
Stefan Fuchs, Dr. Alexander Selent,
Reiner Schmidt and Hubertus Stärk
represented FUCHS PETROLUB at the traditional
event.
Students enthused by instruments
The Pop Academy Baden-Württemberg
invested the special award of 5 5,000
in a new complete set of instruments
donated to the Academy within the
framework of the FUCHS award by
Willis GmbH & Co. KG, insurance broker
for FUCHS. The new instruments
will be used for pop music coaching in
schools where popular music is used to
enhance linguistic competence and for
early musical education programs in
kindergartens. The young pop musicians
are pleased.
“FUCHS shares are
a stroke of good
fortune”
“Fuchs Petrolub, a stroke of good fortune”
was the headline of an article in
the regional newspaper “Mannheimer
Morgen” this July. In a ranking of German
company shares, FUCHS took first
place with an average annual return on
investment of 40 per cent since the end
of 2000, way ahead of BASF and Bilfinger
Berger. FUCHS also climbed the list
of the 500 biggest German companies
compiled every year by the daily newspaper
“Die Welt”. The company is in
408 th place up from 457 th last year. In a
ranking of German family businesses put
together by “Frankfurter Allgemeine
Zeitung”, FUCHS broke the top 120 for
the first time taking 117 th place. In terms
of market capitalization, FUCHS climbed
13 places and was ranked 64 th in another
overview compiled by “Frankfurter
Allgemeine Zeitung”, with a value of
3 2.4 billion.
The increasing significance of FUCHS
shares was also documented by inclusion
in the STOXX Europe 600 on September
19, which comprises companies from 18
European countries. FUCHS preference
shares took the place of Tognum, a supplier
of drive and energy systems.
Share split
of 3 for 1
A decision was taken at the Annual General
Meeting in May to implement a share
split of 3 for 1 to further increase the appeal
of FUCHS PETROLUB shares, especially
to private investors.
The company’s listing was amended on 30
June. Instead of no­par­value shares with
a nominal value of three euros, all ordinary
and preferential shareholders will
now receive three no­par­value shares
each with a calculated value of one euro
in the company’s capital stock. The unchanged
share capital of 3 70,980,000 will
now be divided into 35,490,000 ordinary
no­par­value shares and 35,490,000 preferential
no­par­value shares with a nominal
value of one euro per ordinary or preferential
share.

Record team on the starting line
More than 80 employees participated in this year’s BASF Company Cup
Colleagues from Kaiserslautern and Bremen strengthened the team at the BASF Company Cup in Hockenheim.
The weather god gave his blessing at the
9 th BASF Company so that the 16,000
participants from 750 companies could
enjoy the great atmosphere and a dry
race track at the Meeting Point Arena.
Since the very first event, FUCHS teams
have always competed in Hockenheim,
however, this year team captain Christine
Beck entered 80 employees in the
race – a new record. The staff from the
Mann heim site was strengthened by
colleagues of FUCHS LUBRITECH from
Kaiserslautern and WISURA MINERAL­
Australian Ambassador’s Visit
As part of his visit to major companies
in the Rhine-Neckar Metropolitan Re -
gion, Australian Ambassador Peter Tesch
accepted an invitation from the FUCHS
Executive Board. The purpose of the
meeting was for both sides to exchange
information. The two parties identified
starting points for promoting Australia’s
economic development and FUCHS’ own
expansion in Australia. The ambassador,
a fluent German speaker (third
from the left) was accompanied by the
member of the Bundestag and Mannheim
city councilor Prof. Dr. Egon Jüttner
(second from the right) and Stefan
Augustin from the Australian government
trade commission in Frankfurt
(left). The Australian guests were welcomed
by Dr. Georg Lingg (second
from the left) who is responsible for
the Asia-Pacific region on the Executive
Board and Hubertus Stärk, Vice
President Public Relations.
ÖLWERK GOLD GRABE & SCHEFT from
Bremen. The whole Executive Board,
members of the Group’s Executive Committee
and the CEOs of subsidiaries participated,
too.
This year again, FUCHS sponsored the
BASF Company Cup, and, among other
companies, represented the Group in
the exhibition area: The FUCHS logo
could be recognized on the rails, flyers
and posters as well as on the finisher Tshirts,
which every participant received
as a gift at the conclusion of the event.
In support of „kinderwelten e.V.“, an institution
supporting children, the apprentices
Laura Löschmann, Kathrin
Montag, Viktor Münch, Mira Ofenloch
and Simon Schulz sold “Anticorit Synth”
spray which was a real hit.
Next year will mark the 10 th anniversary
of the third­largest German company
race and everyone is already curious
what ideas the organizers will bring to
the anniversary celebration.
7

8 Cover story
“Wanted: Creative Mind”
New impetus for idea management
Alexander Liebenau has assumed the position as idea management officer.
“I once read that each employee of a company
has two to three proposals for improvement
in mind. Well, then all we need
to do is to tap this potential“, Alexander
Liebenau explains his mission. In July this
year the engineer at FUCHS EUROPE
SCHMIERSTOFFE assumed the responsibility
of officer for idea management and is
determined to give the former “internal
suggestion program“ a boost. “We must
shift this topic to the focus of our employees“,
says Liebenau, who counts on two
attractive posters advertising idea management
at FUCHS. “Wanted: Creative
Mind!“ is the message to the staff. “Proposals
for improvement can now be submitted
to a dedicated email address:
meine-idee@fuchs-europe.de. We have
also revised a form which can be downloaded
under X/Ideenmanagement/Formulare“,
reports Liebenau. Speedy
processing is particularly close to his heart.
“Everyone who submits a proposal, I
promise a decision on his/her idea within
three months or a status report if proposal
processing takes longer.“ Each proposal
will be verified by an expert, and dis­
cussed, once a month by a commission.
Members are Alexander Liebenau and
one representative each from the executive
management, the work council, the
human resources department, the plant
management and occupational safety.
“I hope to soon achieve the objective of
100 proposals for improvement annually“,
says Liebenau and is pleased to have
already awarded several premiums. 15
per cent of all savings in the first year will
be awarded to the “idea proposers“. If
the savings cannot be broken down to
euro and cent, there is a range of premiums
from 3 50 to 3 1,600. “I want this
area to become more transparent“, says
Liebenau and points out that premiums
will even be awarded if a good proposal
cannot be implemented due to financial
constraints or capacity reasons. “We will
also present the best proposals on official
occasions, such as employee assemblies“,
he says already thinking about new platforms
for the presentation of idea management,
and he wants to revive a raffle
for all employees who have submitted a
proposal.
“I may even benefit from the good proposals
myself”, hopes Alexander Liebenau.
As a process engineer at the
Mann heim site, it is his task to improve
processes and organizational work flows.
“Every good idea is welcome.“

“When a sales rep offered us an
alterative filter at a lower price, we
decided to run trials with this product.
After a number of comprehensive
tests, we were certain these
filters would also meet our requirements.
The new filters have been in
use for about two years now and
we have never encountered any
problems. By changing the filter
supplier we saved about 3 40,000
per year. Our proposal was rewarded
by a total of 3 6,000.”
Cornelia Heuler (Warehouse) and
Herbert Kunzmann (Foreman Tank
Farm)
”For quite a while I have wondered
why the reports on small
tests in the test bay we need for
our work are delivered by the internal
mail service. We then had
to scan them to make them accessible
on the computer. I proposed
to send these reports as pdf files
via e­mail and thus save costs for
paper and printing. Annual costs
could be cut by 3 1,890 and I was
pleased to receive a premium of
3 283.“
Katrin Borst,
Team Leader R&D Metal Forming
Water-miscibles + Pastes
“When we change to a new product,
filling lines in production
plants are always flushed and
cleaned with the liquid raw material
that is used first for the recipe
of the new product – costs didn’t
matter. I proposed to change the
ingredients list in such a way that
the lowest cost liquid raw material
was listed first and thus was
used for flushing. My proposal is
still under review but I have
already received a premium of
3 310.“
Ruven Ebner, Team Leader
R&D Corrosion Prevention Oils
“Taking grease samples from our
autoclav in Kiel at a temperature
of 250 °C and a pressure of 2.5 bar
(shortly before discharging the
grease into the cold mixing kettle)
is quite dangerous I think. Up to
now, employee safety has only
been provided by personal protective
clothing. That is why I am
glad that my proposal to install a
mobile splash guard has been implemented.
For my contribution
to occupational safety I received
3 620.”
Niko Kinner,
Grease Manufacture, Fettfarbik Kiel
9

10 Focus
“Purchasing department faces
great challenges“
Raw material prices at an all-time high, availability of raw materials tight, and concentration
trends on the procurement side – the purchasing department at FUCHS must solve complex
problems.
For Executive Board Member Dr. Lutz Lindemann, responsible for Purchasing, securing a seamless supply
chain has top priority.
A few figures reveal the importance of
this division for the Group: 55 to 60 per
cent of the sales revenues are the raw
material costs. 200 different base oils
alone and approximately 3,000 additives
which are subdivided into 19 functional
groups are on the lists. “We produce numerous
specialties and serve the most
diverse niche markets. For us, additives
are much more important than for our
competitors”, says Executive Board
Member Dr. Lutz Lindemann, who is re­
sponsible for the supply chain. Nevertheless,
the procurement of base oils is
in the focus of purchasers who have to
deal with about 12 suppliers. But the
oligopolistic structures do not worry Lindemann
because it is an environment
FUCHS has been exposed to for many
years and can rely on long years of experience.
“Large petrochemical groups are
no longer interested in North Western
Europe“, he states. “Their refineries cannot
make any profits here – they focus
on fuel production instead. The volume
of group 1 base oils produced in Europe
has declined for years and must be replaced
by group II base oils. But those
oils must be imported from the USA
which does not necessarily make the
supply chain more expensive but definitely
more complex.“ But there is a silver
lining on the horizon: Through new
capacities built up in the Middle East
and companies from Spain and Russia
possibly entering this market the situation
could improve. “By 2014/2015, these
new refinery capacities could be recognizable
in Europe.”
Even if the price of crude oil is only of
collateral significance for FUCHS, Lindemann
keeps an eye on its development
but is conservative giving forecasts.
“After the extreme boom in 2008 and
the subsequent slump we have again
reached all­time record highs in many
raw material groups.” The crude oil price
has increasingly become an object of
speculation. Particularly the USA and
Asia have a high liquidity and large portions
are spent on raw materials – a sector
which investors expect to generate
high profits due to increasing shortages.
“Fortunately, we are able to pass part of
the costs onto the market“, says Lindemann.
What are the alternatives?
Although crude oil will still be available
in the coming 50 to 90 years, possible alternatives
are already on the agenda of
FUCHS. “And it is not just about the geological
but also the political availability“,
Lindemann points out. “Significant crude
oil suppliers such as Iran, Venezuela or
the OPEC are not really stable regions.
We will continue to experience politically
motivated crude oil shortages in the future.
We also expect prices to rise as crude

oil deposits become scarce. Research into
technologies to convert coal, natural gas
or biomass into raw materials relevant to
the production of FUCHS lubricants has
already begun. Within the next 5 to 8
years the processes and equipment will
be available to produce basic material
from biogenic material FUCHS can use.
But he is not only concerned about crude
oil – the availability of additives is also an
issue. “For some products the worldwide
production capacities are simply not sufficient”,
he affirms. “That is why we need
long­term agreements to guarantee
FUCHS uses 200 different base oils alone in its lubricant production.
availability. Fortunately, FUCHS has grown
to a magnitude that is relevant for many
suppliers.
More than 50 employees at FUCHS deal
with purchase matters. Global Purchasing,
which is directed by Dr. Jutta Heckenkamp,
employs four lead buyers who are
each responsible for certain material
groups, such as base oils, additives, esters
and specialties. Global Purchasing or Global
Procurement is responsible for the
seamless cooperation with the most important
suppliers. If need be, they look
into alternatives and perform supplier
evaluations. Lead Buyers manage about
60 per cent of our procurement volume”,
says Lindemann. The remaining 40 per
cent are processed by the local purchasing
staff working in the various plants of
the FUCHS Group. Regional purchasers
based in China, North America and India
contact interesting suppliers in the region
and open deeper insight into these
local procurement markets. “Altogether,
our purchasing organization structure re­
sembles a team of classic buyers, Product
Management, Research and Development
and also Environmental Health and
Safety.”
“The job of a buyer is complex and not
easy”, he knows. “They need good nerves,
stamina and must understand the complex
processes over the entire supply
chain” – and not only the processes of
the first but also the second and third in
the line of suppliers.
Availability has priority
The concentration in many industries is
an issue FUCHS has been dealing with
for many years. “For many of our raw
materials there are only a small number
of suppliers”, says Lindemann. “That is
why availability has top priority even if
it requires paying a surcharge. Our ability
to deliver must never be jeopardized“.
Every year our suppliers are evaluated,
i.e. they are scrutinized in terms of
contract loyalty, ability to deliver, innovation
and price. The resulting ranking is
In the FUCHS PETROLUB Group more than 50
employees are involved in purchase processes.
not only the basis for the purchase strategy
of the FUCHS buyers but is also communicated
to the business partners. “It
turned out that our volume suppliers are
quite interested in doing well in the
rankings and put a lot of effort in improving
their standing if results are not
excellent“, reports Lindemann. “We
benefit from our position as technology
leader and trend setter for new raw material
grades.”
11

12 Focus
“Never buy from a new supplier before
you have seen his factory”
Dr. Jutta Heckenkamp attaches great importance to on-site inspections
The search for alternative procurement
sources is one of the major tasks of Dr.
Jutta Heckenkamp, Vice President of
Global Procurement at FUCHS PETRO­
LUB. For many of our base oils and additives
there are only a few suppliers,
some of which do not produce themselves
and are acting only as dealer”,
says the chemist. Even if it seems that
Protective clothing is mandatory before entering the molybdenum mine.
there were several alternatives it turns
out in the end that the products all
come from the same plant.” The reference
book “Directory of World Chemical
Producers” gives a first impression
of the situation on the procurement
market. FUCHS also uses external research
services.
“In a second step, we try to find out which
of the potential suppliers actually produce
the products themselves and then ask for
samples and prices”, says Dr. Heckenkamp.
And it is not as easy at it seems. “It makes
no sense to send an e­mail to a Chinese
company or try to establish a personal
contact in China. You absolutely need a
qualified employee on site who is capable
of speaking the language.” Even a sample
that is all right and meets the specific
requirements of the EU Chemical Directive
REACH cannot replace a visit to the
premises.
“Never purchase from an unknown source
before you have personally seen the fac­
tory”, is the lesson Dr. Heckenkamp has
learned. This requires her to travel the
world to personally inspect production
sites in China, Brazil or Eastern Europe.
She is always accompanied by a FUCHS
employee of the respective country who
knows the processes. “It is not only about
communication but also the review of
documents and data”, affirms the head of
Visiting FUCHS suppliers is among the most
im portant tasks of Dr. Jutta Heckenkamp. The
photo shows her at a molybdenum disulphide
supplier in the USA.
Global Purchasing. “If pigeons fly into the
production halls, rest on the beams over
the open vessels and add their contribution
to the quality of the raw material,
then the supplier is not appropriate”, she
invokes one of the rather memorable experiences
during her travels. “If warehouses
are not even dry and relatively tidy
I don’t really trust the production either.”
But surprises not only occur at new suppliers.
“Once I visited the plant of a longstanding
business partner of our Chinese
subsidiary together with a local colleague
and was really shocked”, she remembers.
“However, my impression of the formerly
neglected competitor was rather positive.
After some negotiations this company
supplied us with the required products
even at a lower price – what else do you
need?”

Latest company news
Breaking ground in Kaluga
FUCHS sets the course for growth on the Russian market
On July 6, the spades stood ready and Stefan
Fuchs and Anatoli Artamonow, Governor
of Kaluga Oblast, needed no second
asking to perform the ground­breaking
ceremony for the new plant of FUCHS OIL
Russia. FUCHS will invest about 3 20 million
into the Kaluga site. According to
Nikolai Kuznetsov, Managing Director of
FUCHS OIL RUSSIA, the inauguration of
the new plant is planned for the end of
2012. Modern production and filling systems,
a laboratory as well as a tank farm
and a finished product warehouse provide
ideal conditions to foster the dynamic
growth of FUCHS in Russia. “The high
standards of the new plant will take the
rising demand for high­quality lubricants
in our country into account and strengthen
our position with the customers”, emphasizes
Kuznetsov.
Signing the investment agreement between
FUCHS OIL RUSSIA and the govern­
ment of the Kaluga Oblast, the town of
Kaluga and the Kaluga Development Association
paved the way for the new
building. “FUCHS is aware of the importance
of local presence in large growth
markets such as Russia, and being not just
represented by sales and logistics but a
production plant”, Stefan Fuchs explains
this commitment. “It is the only way to
meet customer requirements right where
the products are sold and generate a large
portion of the return on investment with­
Many guests came to the ground-breaking ceremony for the new FUCHS plant in Kaluga.
in the country.“ He appreciated the investor­friendly
environment in Kaluga.
Conversations and negotiations with authorities
and the competent Development
Association were characterized by a constructive
and pleasant atmosphere.
A large festival tent has been erected on
the undeveloped area of the Industrial
Park Rosva on occasion of the groundbreaking
ceremony. An extra, at the ready
excavator symbolized the future construction
site. Numerous guests from
politics and also many FUCHS customers
attended the ceremony – the media interest
was enormous. Christian Ohligmacher,
Vice President Central & Eastern
Europe FUCHS PETROLUB is convinced
that “Kaluga, where international automobile
manufacturers have formed a
cluster, is the ideal location for us.“
“Volkswagen Russia was trailblazing
with the construction of their plant in
2007. Our neighbor in the Industrial Park
Rosva is a plant jointly set up by the PSA
Group (Peugeot and Citroen) and Mitsubishi
in 2010. Now many reputable
suppliers have planted their flags in
Kaluga.
The industrial city located 200 kilometers
southwest of Moscow produces for the
Russian market. The new plant will cover
a vast majority of the local demand.
13

14 Latest company news
Festival tents were erected on the occasion of the anniversary.
WISURA celebrates 100-year anniversary
FUCHS competence centre for metal working fluids is very successful
WISURA GOLDGRABE & SCHEFT is the best example that tradition
and innovation do go hand in hand. The FUCHS subsidiary
based in Bremen, Germany has proven that a company of that
age can reinvent itself and evolve from a ship engine oil merchant
to a specialist for metal working with a staff of 34 employees
and sales revenues of about 3 11.5 million in 2010.
In 1911, the company founders Friedrich Goldgrabe and Richard
Scheft started up a trading business for petroleum imported
from America. Rapidly, the young company built a reputation in
the region and expanded with a laboratory where chemists analyzed
lubricant qualities and experimented with refinement
processes. The lubricant and fuel business gained importance.
“After World War II, WISURA became one of the market leaders
in Europe”, says CEO Steffen Wolf. “In the long run, our company
was too small.“ When FUCHS PETROLUB acquired a first 35
per cent in 1983 and increased its share to 85 per cent a few years
later, the company decided to follow an in­depth market analysis
and focus on offering a comprehensive portfolio of lubricants. In
contrast to the hydraulic fluids sector, you can achieve a lot with
relatively small volumes and appropriate production capacities.
Specialties in small quantities
WISURA’s portfolio comprises more than 200 active recipes. The
objective to deliver no later than 48 hours upon inquiry requires
stocking a wide spectrum of base materials in the warehouse.
“Small quantities and not mass production are typical for our
plant”, emphasizes Wolf. WISURA is specialized in products
whose batches are often only five tons. Customer­specific production,
approximately 75 per cent of all formulations, poses real
challenges. Prototyping is frequently conducted at the customer
under real production conditions. For such delicate processes the
Lively celebrations on the occasion of the 100-year anniversary of WISURA.
sales team needs expert know­how. That is why WISURA has employed
only graduate engineers in this field.
In addition to supplying customers from the industry – 80 per
cent of which are automobile suppliers according to CEO Wolf –
OPTA is another pillar of the company based in Bremen. OPTA is
a brand name for metal working fluids used in the crafts sector.
Since April 2011 FUCHS has owned 100 per cent of WISURA. Nevertheless,
the company will remain independent and true to its
location which is represented by the WISURA logo. It incorporates
the key of the typical Bremen city coat of arms.
This contribution is an excerpt from the article “Bremen’s key to
specialization“, published in the trade magazine „Brennstoffspiegel“.

First steps into professional life
This year again, FUCHS facilitated new apprentices their first
steps into working life with an exciting orientation week at the
beginning of September 2011. FUCHS welcomed 18 young men
and women at the Mannheim site – two more in comparison to
the previous year. For the first time, FUCHS accepted two undergraduate
students of business computer science and business engineering
of the Baden­Wuerttemberg Cooperative State University,
who both launched their work­study program at FUCHS
EUROPE SCHMIERSTOFFE. In addition, a chemical assistant apprentice
from the Kiel plant also participated in the orientation.
A comprehensive company presentation, group workshops and a
tour of the premises provided the new employees with insight
into the FUCHS Group. The highlight of the orientation week for
our apprentices was the annual apprentice day – a visit at the
Lebenshilfe Mannheim, an organization that helps mentally disabled
persons. The new apprentices were supported by the technical
trainers Bruno Knöpfel (left), Sandra Keller, Specialist
Human Resources (2 nd from left), Jörg Vogel, CEO FUCHS EUROPE
SCHMIERSTOFFE (2 nd from right) and Simone Grunert­Baier,
Human Resources FUCHS EUROPE SCHMIERSTOFFE (right).
Apprentice day at the Lebenshilfe
Games and fun with persons with special needs
The annual apprentice day was again the
highlight during orientation week. On
September 9, all FUCHS apprentices gathered
at the Mannheim Lebenshilfe, an organization
that has been caring for people
with special needs since 1961. Meeting
point was the new Lebenshilfe kindergarten
in Distelsand 11. For the inauguration
at the end of October, everyone was avidly
painting and crafting and support
from the FUCHS apprentices was well received.
The FUCHS youngsters were also
involved in the Free­Help program which
included holiday games for children with
special needs. The apprentices enjoyed
the activity and had just as much fun as
the boys and girls supported by the Lebenshilfe.
Senior citizens also came to the
kindergarten on the occasion of the apprentice
visit, joined activities and games
and handed over a donation.
“The feedback from the apprentices was
extremely positive”, says Sandra Keller,
Specialist Human Resources. “After having
spent an apprentice day at the Regenbogen
Kindergarten where disabled and not
disabled children receive care, we opted
again for a social institution. Strengthening
social competence of the FUCHS apprentices
is an important element of their
education.”
Playing with children with special needs was a valuable
experience and tons of fun for the apprentices.
15

16
Latest company news
Michael Lippert on tour
An absolute highlight for every longdistance
cyclist is the bicycle marathon
Paris-Brest-Paris. Every four years, am -
bi tious amateurs conquer a distance of
1,230 kilometers and about 10,000
me ters of altitude. This year, Michael
FUCHS BELGIUM goes Benelux
Belgian company going solo in the market
Two years ago, FUCHS subsidiary FUCHS
BELGIUM, which had previously focused
mainly on the production of lubricants,
decided to go solo in the regional
market but soon realized that it
had insufficient capacity for organic
growth. All thoughts at that time were
focused on Dutch business which had
been managed for many years by Lubribond
B.V. Despite good business relations
and recognition of the competence
of this reliable partner, it was
clear that Lubribond was unable to increase
the sales of lubricants. In close
Lippert, an employee of FUCHS EU -
ROPE SCHMIERSTOFFE in Kiel was
among the 6,000 participants from 50
countries. He overcame the distance
energized by his FUCHS jersey in an
impressive 65.6 hours.
collaboration with FUCHS EUROPE
SCHMIERSTOFFE, Eddy Robyns, CEO of
FUCHS BELGIUM, submitted a takeover
offer to Luribond for the Dutch company’s
customer base in autumn 2010.
The resulting contract was signed on
1 July 2011 after nine months of negotiations.
At the same time, the company
name was also changed from FUCHS
BELGIUM to FUCHS LUBRICANTS BENE­
LUX as a clear sign to the market. “The
time for organic growth has now come
following the acquisition”, says Eddy
Robyns.
New rooms
in Finland
FUCHS OIL FINLAND headquartered
in Vaasa has moved into
new premises. The new office is
located in the Vaasa Science Park
which hosts numerous scientific
operations and also many companies
from the information technology
and design sectors and
service providers. The Finnish
FUCHS subsidiary has outsourced
logistics to CT Logistics to cut
costs in the mid term and focus
on the core business. The warehouse
of CT Logistics, located in
Tampere in central Finland, features
good storage conditions.
All data can be retrieved online
in real time. CT Logistics has a
good reputation and renowned
customers, such as Rolls Royce,
Finland.
Signing the contract: (from left to right) Eddo Cammeraat,
CEO Lubribond, Eddy Robyns, CEO FUCHS
LUBRICANTS BENELUX, and Edwin van der Spek,
CFO Lubribond.

Anniversary in Australia
FUCHS LUBRICANTS (AUSTRALASIA) was founded 100 years ago
With two production plants in Melbourne
and Newcastle and 12 sales centers in
Australia and New Zealand, FUCHS LU­
BRICANTS (AUSTRALASIA) flies its flag on
the smallest continent and is positioned
as a supplier of high­quality products in
the region. In consequence to this success
FUCHS invested AUD 6 million (3 4.5 million)
in the subsidiary over the last two
years. A grease factory was set up for
AUD 3 million and a new laboratory and
engineering centre (AUD 1.5 million) was
inaugurated in Melbourne this year. It
will strengthen the company’s research
and development activities. Further investment
totaling AUD 1 million (3 0.74
million) is in the pipeline. The company is
market leader for all types of bio­degradable
lubricants and process fluids and
their respective application technology.
“The market share of these products is
rapidly rising but there still is a large potential
to tap. I believe that our customers
will want more of these products in
the future”, says CEO Wayne Hoiles. Currently,
strong growth can be observed in
the mining and agricultural sectors.
Hoiles also foresees a trend towards highquality
synthetic products. After the takeover
of CASSIDA, he also wants to win
new customers in the food industry and is
absolutely certain that FUCHS LUBRI­
CANTS (AUSTRALASIA) will be thriving
for the next 100 years.
On track for further expansion:
FUCHS LUBRICANTS (AUSTRALASIA) looks back on 100 years of company history.
Scholarships for
Leon and Michelle
Leon Wilson (right) and Michelle Quiroz,
both students at Thornton Township
High School in Harvey, home to
FUCHS LUBRICANTS, were the proud
recipients of a scholarship from the L.
Frank Kleinman Scholarship foundation.
President Steve Puffpaff (left)
showed the two young people and
their families around the plant and
invited them to dinner. Here, they met
Steve Puffpaff’s predecessor, L. Frank
Kleinman, in honor of whom the foundation
was set up last year.
17

18 Latest company news
Training and
exchange
On May 15 FUCHS LUBRITECH service
engineers from nine countries
visited the FLT ACADEMY International
taking place in Kaiserslautern.
One important item of the training
was the extensive exchange experience
of the worldwide operating
engineers responsible for the service
of big open gearboxes. The FLT
ACADEMY reflected on case histories
from diverse fields as well as
on country­specific topics or general
topics such as industry trends,
market developments and future
technologies. The presentations
dealt with FLT standards for the
basic service of open gearboxes, lubricant
quantity calculation for
various spray systems under operating
conditions, grinding trends
for vertical mills and roller presses.
The most important objective of
the academy training was reached,
namely to safeguard the high technical
standard of FLT Service Engineering
and find points of departure
for further developments.
The 7 th ZGK Seminar enthuses all participants.
Successful ZKG Seminar
Positive feedback from all participants
The 7 th cement, lime, gypsum seminar
FUCHS LUBRITECH hosted in May 2011
focused on “Commissioning and Re­commissioning
of plants”. It took place in
Kaiserslautern, headquarter of FUCHS
LUBRITECH. Various presentations reflected
the correct storage of machine
elements, initial lubrication at re­commissioning
and the selection of lubricants
suitable for refilling systems and machine
elements. Well received were the fieldrelated
presentations on the re­commissioning
of treatment plans, the proper
documentation in case of damage, as
well as filtration for the initial filling and
refilling of gear boxes and hydraulic systems.
The experts presenting included
Michael Bödigheimer, Sales Manager Industry,
Günter Huschitt, Team Leader Application
Technology, Klaus Holz, Manager
Engineering Service, Ilona Rhein,
Product Manager Fluids, Günter Haferanke,
Senior Service Engineer, and Martin
Reik, Manager Technical Sales of Hydac
International. At the specific request of
the seminar participants Bernhard Biehl,
CEO, and Matthias Pemsel, Production
Manager, gave a tour of the premises
showing the state­of­the­art lubricant
production in Kaiserslautern. Great interest
also was sparked by the parallel tours
and workshops in the Quality Control Department
of Jochen Weissmann, and the
test bay of Ralf Schwitkowski.
On the way
to the top
Keeping fingers crossed helped: The
rugby team of Windhoek Afrikaanse
Privaatskool, which Namibia Lubricants
will sponsor for the next three
years, stepped on the gas. For the
first time, they made it to the semifinals
and eventually finished third.
The photo shows in the first row
(from the left) sponsor Bernard
Pretorius, Alf Untersteller, Member of
the Group’s Executive Committee,
and David Page, CEO of FUCHS LU -
BRICANTS (SOUTH AFRICA) amidst
the successful players suited up in
FUCHS logo jerseys.

Welcome and farewell
The celebration at the ALHAMRANI-
FUCHS PETROLEUM SAUDI-ARABIA
(AFPSA) on July 4 was characterized
by mixed emotions. Pride and joy
because the plant was certified ac -
cording to OHSAS 18001 and also
sadness because Mohammed Ibrahim
Badawi, Head of Administration for
23 years, said farewell to the company.
Zafar A. Talpur, President of
the corporation, emphasized that
certification of the AFPSA plant in
Yanbu enabled the company to be
on par with state-of-the-art production
plants in Europe and Asia. The
certification stands not only for
high-quality products and eco-friendliness
but also social achievements.
Together with Mohammed Hanif
Sattar, Vice President Operations &
Technical, he handed gifts to management
and staff and naturally to
Mohammed Ibrahim Badawi in recognition
of his achievements.
“An Opportunity for a Breakthrough”
Higher prices discussed at dealer conference
Controller in
Shanghai
15 controllers and finance managers
from the “Asia­Pacific, Africa”
region came to Shanghai to take
part in the 4 th Controller Meeting
which took place on 25 and 26
August.
Dr. Selent, Deputy Chairman of the
Executive Board, had come from
Germany together with Reiner
Schmidt, member of the Group’s Executive
Committee, Dirk Drechsler,
Head of Internal Audit, Gerhard
Schmitt and Joerg Day to attend
the meeting. The meeting was
hosted by Klaus Hartig, member of
the Group’s Executive Committee.
Dr. Selent presented the strategy,
the financial performance, the targets
and the compliance rules of
the FUCHS Group. The topics discussed
ranged from controller
responsibilities to key controlling
figures, from working capital management
to compliance and the internal
control system, and from
FWR reporting technically to deferred
tax reporting.
The meeting was rounded off by a
visit to the new FUCHS factory in
Shanghai and an evening program
at the modern banking and finance
district in Shanghai.
An increase in the price of lubricants is inevitable due to a rise in
energy consumption caused by the economic recovery, the resulting
oil shortages and the rapid increase in car production in
China, which has increased demand further. This challenge was
the focus of the FUCHS LUBRICANTS (CHINA) dealer conference
for the automotive industry which took place under the banner
of “an opportunity for a breakthrough”. More than 120 distributors
came to Zhang Jiajie in May. David Watts, joint CEO and
COO, and vice president Yu Zhihe made it clear that targets for
2011 could be achieved if everyone worked together and that a
price rise could become an opportunity if seized with determination.
As always, the highlight of the conference was the awards
ceremony. The winners of the Golden Medal Distributor were
toasted with champagne and won flight tickets to Germany. More than 120 dealers took part in the conference in Zhang Jiajie.
19

20 Trade and promotion activities
Bound to tradition
FUCHS OIL RUSSIA shows its colors in Novokuznetsk
Again this year, the international exhibition
for mining technology and exploration
in Western Siberian Novokuznetsk
“Ugol Rossii & Mining“ provided the ideal
platform for national and international
representatives of the industry. From June
7 through 10, more than 21,000 visitors
teemed the fairgrounds where 620 exhibitors
(485 in the previous year) from 22
countries were assembled. For the fourth
time FUCHS OIL RUSSIA presented a stand
which again in 2011 was recognized and
praised by the ABMEC, Association of
British Mining Equipment Manufacturers
and the trade fair organization committee
for its high­tech design, efficient layout
and excellent product presentation.
The mining product portfolio FUCHS presented
at the traditional event sparked
great interest. A seminar on the topic of
“Fire­resistant fluids for coal mining” not
only generated numerous contacts and
successful negotiations with representatives
of Russian and international mining
companies, but also increased brand
awareness and recognition of FUCHS in
the region. As at previous events, the
mining fair was under the aegis of the
FUCHS Global Mining Division, represented
mainly by Martyn Rushton of the
Food safety in focus
Meeting point for the coal and mining industry: The trade fair “Ugol Rossii & Mining“ in the Western
Siberian coal capital Novokuznetsk.
FUCHS (UK) International Mining Division.
The many visitors took advantage of the
opportunity to meet a large number of
conversation partners in a relatively short
FUCHS LUBRICANTS (CHINA) successful with CASSIDA products
timeframe and jointly enjoyed the industry’s
positive development. By 2030, the
Russian government plans to double coal
production.
Increasingly more attention is paid to food safety in China, too.
That is why the presentation of CASSIDA and GERALYN foodgrade
lubricants were so widely recognized at the processing
and packaging trade fair PROPAK CHINA 2011 from July 13
through 15 in Shanghai. FUCHS was able to convince a growing
number of manufacturers of food, beverage and pharmaceutical
products of the significance of food­grade lubricants to minimize
contamination and thus build trust in their products. FUCHS also
gave practical advice on how to use the lubricants in order to
provide optimum food safety. During the seminar “Scientific and
Technical Information Institute of Shanghai Food and Drug Administration”
Li Tong, Sales Manager of the FUCHS LUBRITECH
Division gave a presentation on “Food-grade lubricants – reducing
the risk of contamination”. The presentation was followed
by a lively conversation of reputable representatives from the
government, science and companies on food safety, food­grade
lubricants and the approvals and certifications. In China too food-grade lubricants raise increasingly more interest.

Sweet business with sugar cane
FUCHS DO BRASIL presents a the “Fenasucro”
The worldwide largest assembly of the sugar cane industry:
The “Fenasucro“ opened its gates in Brazilian Sertaozinho
from August 30 to September 2 2011. With about 33,000
visitors and 450 exhibitors the fair was even more successful
than last year. The fair assembled experts in the industry
from 40 countries who represented the entire production
chain: from acreage cultivation to planting, harvesting all
the way to industrial processing and marketing. For FUCHS,
regular attendance at the exhibition is crucial to position the
high­quality specialties of the FUCHS LUBRITECH range and
assert this position.
Again, the participation in the “Fenasucro” was a big success.
Numerous customers visited the FUCHS stand – sometimes
the crush exceeded the stands capacities. The sugar cane industry is an important customer for FUCHS DO BRASIL.
Wind power picks up
momentum
Wind power is gaining importance in Brazil, too.
“Where wind power is concerned, Brazil is a sleeping giant slowly
waking up”, says Steve Sawyer, Secretary General of the “Global
Wind Energy Council”. “This country has great potential”.
Currently wind turbine parks of 5,175 MW are under construction,
which is an enormous boost because existing wind turbines
do not exceed the 1,120 MW range. This is a development that
encouraged FUCHS DO BRASIL to participate in the “WindPower
2011” in Rio de Janeiro from August 31 through September 2, in
order to break into the new market with support of the Wind­
Power Division.
CASSIDA on the
starting line
The Brazilian FUCHS subsidiary presents the CASSIDA product range.
The Fispal Tecnologia in Sao Paulo is the largest processing and
packaging trade fair for the food industry in Latin America and
exactly the right platform for the presentation of the new CAS­
SIDA range which was confirmed by the lively interest of large
players in the industry. With 64,000 trade fair visitors and more
than 2,000 exhibiting companies, the fair taking place from June
7 through 10 offered great contact opportunities. In addition,
many internationally operating companies attended the fair to
scope out their chances on the Brazilian market. In 2012, the
Fispal Tecnologia will expand even further to a fairground area
of 80,000 sqm, beating all records and becoming the cornerstone
of Latin America’s food and beverage market.
21

22 Trade and promotion activities
Mining exhibition boosts sales revenues
AIMEX in Australia with record figures
It was the top event of the industry:
The mining exhibition AIMEX in the
Olympic Stadium in Sydney in September.
The event, which only takes place
every four years, hosted 17,000 visitors
from 49 countries – 40 per cent more
than in 2007 – and a clear indication of
the booming mining industry in Australia.
FUCHS LUBRICANTS (AUSTRAL­
ASIA) presented their products in a
two­storey stand, especially designed
and built for this event. It attracted
many old and new customers. On occasion
of the AIMEX, the Australian
FUCHS subsidiary hosted the global
meeting of the FUCHS mining division.
Representatives of the most important
FUCHS flies flag at Waterfest
The Waterfest 17 in Englishtown, New
Jersey, is not just the largest VW and Audi
show in North America but a real festival.
On both July 16 and 17, more than 20,000
people came to the event where FUCHS
FUCHS companies operating in the
mining business attended the event
and presented case studies from their
countries.
John Elliott, Head of the Global Mining
Division, emphasized the division’s success.
Sales revenues in 2011 will clearly
exceed the figures of the record year
2010. The open­cast mining business
has a big share in this success. Presentations
by Rob Fry on open­cast mining
developments in Australia and Fred
Blancett from Kansas City on the latest
research and development results in
this area confirmed the enormous potential
of this international market.
EUROPE SCHMIER STOFFE and its dealership
Northside Imports showed their
colors. FUCHS was the only lubricant
manufacturer at the event and enjoyed
the vast interest by VW enthusiasts.
On the occasion of its 100-year anniversary FUCHS
LUBRICANTS (AUSTRALASIA) presented a new stand
at AIMEX (see also page 17).
WINDPOWER
2011 with great
momentum
Wind power increasingly gains importance
in the USA. A good reason
for Dirk Kempkes (FUCHS EU­
ROPE SCHMIERSTOFFE), Hanno
Paul (FUCHS LUBRITECH), Hendrik
Noth, Division Manager FLT FUCHS
LUBRICANTS, and Don Brazen
(FUCHS LUBRICANTS) to represent
the FUCHS Wind Power Division at
the Windpower 2011, the exhibition
of the American Wind Energy
Association (AWEA) in Anaheim,
California last May. An interview
with Hendrik Noth and an advertisement
in a trade journal which
was handed out at the fair, sparked
interest among potential customers
to visit the stand. The feedback
was good – many conversations focused
on the potential expansion
of wind power activities. The fair
in Anaheim was attended by more
than 20,000 visitors and about
1,300 exhibitors. FUCHS will participate
in the next exhibition too,
which will be hosted in Atlanta,
Georgia.

Names and news
Simon Huang Yi
Chien
Henry Shiang
Trevor Gawne
Simon Huang Yi Chien
has passed away
Simon Huang Yi Chien, CEO of FUCHS LUBRICANTS TAIWAN
lost his battle with cancer on 23 August 2011 in Taipei at the
age of 50. He will always be remembered by his team in Taiwan
and the entire company.
Simon Huang Yi Chien joined FUCHS LUBRICANTS TAIWAN in
1998 as sales manager for industrial products and over the
many years he worked for the company, he was always a committed,
loyal and hard­working member of the team. In 2006,
he was appointed CEO. Under his leadership, FUCHS LUBRI­
CANTS TAIWAN grew steadily, even in times of crisis, and frequently
exceeded targets. Even when he fell ill, he continued
to work.
The wellbeing of his employees, business partners and visitors
was always important to Simon Huang Yi Chien. Everyone
who met him was made to feel welcome. He will be sorely
missed by everyone in the company. His funeral took place in
Taipei on 19 September.
New CEO of FUCHS
LUBRICANTS TAIWAN
Henry Shiang who joined the FUCHS Group on 26 September
2011 took over the position as CEO of FUCHS LUBRICANTS
TAIWAN. Henry Shiang has extensive experience in the Taiwanese
lubricants sector and has held management positions
at different companies in this industry.
CEO in Singapore
leaves FUCHS
Trevor Gawne, CEO of FUCHS LUBRICANTS in Singapore and
regional controller for South East Asia and Australasia left
FUCHS at the end of September. He returned to Australia with
his family. Trevor Gawne joined the company in October 2003.
He built up a strong team in Singapore and helped to further
develop the controlling and reporting system in the region.
FUCHS Communication Service
New photos from
production
Photos from different production
areas are always needed for various
publications or presentations. New
professional photographs are now
available and can be downloaded in
various resolutions depending on
their intended use. Photos can be
accessed by clicking on the following
link: http://www.fuchs-oil.com/
photogallery0.html
Christmas card
to be sent out
Christmas is drawing near and this
year FUCHS will once again be offering
its companies a tailor­made
representative Christmas card with
the FUCHS logo. We have already
checked for demand and are pleased
to announce numerous orders. We
plan to send Christmas cards out at
the end of November.
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