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Community<br />

Sharjah continues to enhance skill levels<br />

and communication capabilities of hotel front line staff<br />

Sharjah Commerce and Tourism<br />

Development Authority, SCTDA,<br />

has announced that it has enhanced<br />

the skill levels of 168 front<br />

line employees from the emirate’s<br />

hotels since the launch of the<br />

“Marhabtain” (Means Welcome)<br />

initiative.<br />

Speaking during a visit organised<br />

on Al Noor Island for participants<br />

of the fifth ‘marhabtian front line<br />

training course, Khalid Jasim Al<br />

Midfa, Chairman of SCTDA, pointed<br />

out that by the end of the year<br />

the Authority will have trained<br />

over 300 front line staff as Sharjah<br />

continues to cement its position<br />

on the regional and global<br />

tourism map as a perfect family<br />

destination.<br />

SCTDA is keen to promote the latest<br />

developments in Sharjah’s<br />

tourism sector and add value and<br />

quality to the tourism products.<br />

Frontline staff in hotels have an<br />

important role in raising Sharjah’s<br />

tourism profile through their direct<br />

communication with tourists<br />

and guests.<br />

The Marhabtain program has set<br />

ambitious targets and just one of<br />

these will be to keep the staff up<br />

to date with Sharjah’s latest tourism<br />

developments, and enhance<br />

their skill levels and communication<br />

capabilities to enable them<br />

to offer the best tourism services<br />

based on the highest international<br />

standards," Al Midfa said.<br />

The latest round of training included<br />

34 frontline staff from 14<br />

hotels in Sharjah. The employees<br />

were from reception, bookings,<br />

hospitality, and room services<br />

sections. The training is envisaged<br />

to enable them to promote<br />

Burj Khalifa launches postage stamp<br />

to celebrate 6th anniversary<br />

Burj Khalifa, the world’s tallest building, has marked its 6th anniversary by<br />

releasing its first dedicated postage stamp. The commemorative stamp,<br />

launched in partnership with Emirates Post, depicts Burj Khalifa rising majestically<br />

above Downtown Dubai at sunset in all its resplendent glory.<br />

Burj Khalifa is a global icon and the pride of our nation. One of the world’s<br />

most visited tourist attractions; it is also a compelling testament to the cando<br />

ability of Dubai and the city’s focus on promoting global partnerships. An<br />

architectural marvel that pushes the boundaries of engineering and construction,<br />

Burj Khalifa has become one of the most photographed monuments<br />

in the past six years. The launch of the commemorative stamp is a<br />

fitting tribute to the vision behind Burj Khalifa and the years of hard work<br />

by thousands of professionals around the world that went into building it.<br />

The stamp, now officially released, will also be on sale at retail kiosks at At<br />

the Top, the Burj Khalifa observation deck.<br />

the emirate of Sharjah as an attractive<br />

tourist destination and<br />

promote the prominent tourist attractions<br />

and key leisure and cultural<br />

facilities in the emirate.<br />

This training program covered the<br />

latest developments, notably the<br />

promotion of Sharjah as a childfriendly<br />

emirate with facilities and<br />

health centers to attend to the<br />

needs of the mother and child. It<br />

also promoted Sharjah as the first<br />

Healthy City in the region, a title<br />

conferred by the World Health Organization<br />

for meeting the criteria<br />

set by the world organization’s<br />

Healthy Cities Program.<br />

HCT prepares students to join space industry and<br />

knowledge economy<br />

The Higher Colleges of Technology<br />

(HCT) has set priorities for the next<br />

five years, which include preparing<br />

a generation of academically, scientifically<br />

and professionally qualified<br />

engineers to meet the requirements<br />

of a knowledge-based economy, advanced<br />

technology and the space<br />

industry.<br />

The HCT ambitions have no boundaries,<br />

and they evolve to keep pace<br />

with future aspirations and visions<br />

of the wise leadership and the rapid<br />

changes in science and technology.<br />

Graduates are aimed to be the<br />

job market’s first choice. Since the<br />

announcement of the UAE entering<br />

the global race to explore outer<br />

space, there are new challenges for<br />

the HCT related to preparing the<br />

UAE nationals qualified to enter the<br />

space industry. As the largest higher<br />

education institution in the state,<br />

(HCT 17 colleges include nearly<br />

20,000 students in different emirates),<br />

the HCT will be a huge contributor<br />

to the emergence of the UAE in<br />

the demanding field of space.<br />

The American University in Dubai,<br />

AUD, in partnership with The Initiative<br />

for Women in Business at<br />

the Rotman School of Management,<br />

University of Toronto, has launched<br />

a joint professional development<br />

program for senior women business<br />

leaders from the UAE, which<br />

will take place on the University of<br />

Toronto Campus.<br />

The Leadership Excellence Program<br />

for UAE Women Executives<br />

is a week-long intensive course,<br />

from May 30th to June 3rd, 2016,<br />

which aims to empower senior level<br />

women executives with the skills<br />

and self-development to take their<br />

careers further. Participants will<br />

A 5-year MoU has been signed between<br />

HCT and the UAE Space<br />

Agency through which both entities<br />

will seek to develop human capital<br />

and attract national competencies<br />

to the space sector, through granting<br />

scholarships, developing academic<br />

programs, building advanced<br />

laboratories specialized in space<br />

programs and satellite systems,<br />

providing practical training opportunities<br />

for students and supporting<br />

their employment in the relevant<br />

institutions.<br />

The space industry requires professional<br />

expertise in various fields<br />

such as engineering, technological,<br />

mechanical, electrical, mechatronics,<br />

electronic and aeronautical engineering.<br />

All these disciplines are<br />

gain strategic decision-making and<br />

leadership skills, and learn how to<br />

influence and inspire teams.<br />

The Initiative for Women in Business<br />

being taught in our colleges and are<br />

characterized by distinguished outputs,<br />

in light of their dependence<br />

on the applied vocational education<br />

based on the 'learning by doing'<br />

principle.<br />

A total of 5,554 students in colleges<br />

are studying engineering disciplines,<br />

including 326 students<br />

studying aerospace engineering.<br />

The UAE leadership has great expectations<br />

for the space sector. The<br />

Emirates Mars Mission and the announcement<br />

of the Mohammed bin<br />

Rashid Space Centre team in charge<br />

of designing and building the Hope<br />

Probe to reach the Red Planet, are<br />

all inspiring projects that encourage<br />

the youth to major in space science<br />

disciplines<br />

AUD and University of Toronto launch Leadership<br />

Excellence Programme for UAE women executives<br />

has been committed to strengthening<br />

the female talent pipeline since<br />

2008 through tailored programming<br />

for each stage of a woman's career.<br />

100

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