WHITEPAPER THE CUSTOMER-CENTRIC AIRPORT
SabreSonic_The_Customer_Centric_Airport_Final
SabreSonic_The_Customer_Centric_Airport_Final
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[<br />
<strong>THE</strong> <strong>CUSTOMER</strong>-<strong>CENTRIC</strong> <strong>AIRPORT</strong><br />
[<br />
The Intelligent Airport<br />
The ideal day of travel for many airline customers is one in<br />
which the airport experience is completely transparent and<br />
seamlessly integrated, as well as where they are in control —<br />
or feel in control — of the interaction with the airline, airport<br />
and other players. For the airline, a key element in enabling<br />
this level of experience is the empowerment of airport staff to<br />
address and resolve customer needs immediately, anywhere<br />
and at any time, especially during a service disruption. For<br />
airports, this implies a dynamic and robust communicationrich<br />
infrastructure to cope with the flexible needs of both the<br />
airline and the traveler. Thus, the airport of the future is an<br />
intelligent environment: connected, immersive, personalized<br />
and multisensory.<br />
This intelligent airport puts the customer experience at the<br />
center of the entire operation and is supported by collaborative<br />
technology-based solutions and a partner ecosystem (Fig. 5).<br />
(Figure 5)<br />
The Airport Ecosystem<br />
Governing Bodies<br />
Airports<br />
Predictive<br />
modeling<br />
Actionable<br />
information<br />
Identity<br />
management<br />
Integration<br />
Platform<br />
Passenger<br />
profiling<br />
Airlines<br />
Situational<br />
awareness<br />
Behavioral<br />
analysis<br />
Border Authorities<br />
Risk<br />
assessment<br />
Retail Partners<br />
11<br />
Redefining The Airport Customer Experience
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