WHITEPAPER THE CUSTOMER-CENTRIC AIRPORT
SabreSonic_The_Customer_Centric_Airport_Final
SabreSonic_The_Customer_Centric_Airport_Final
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<strong>THE</strong> <strong>CUSTOMER</strong>-<strong>CENTRIC</strong> <strong>AIRPORT</strong><br />
[<br />
Technology Innovation Description Airport Benefit<br />
Near-field Communications<br />
Near-field communications (NFC) share similarities<br />
with Bluetooth wireless services for inter-device<br />
connectivity. However, while Bluetooth’s range<br />
typically extends to 20 to 30 feet, NFC range is<br />
limited to around 2 to 5 inches. As a result, NFC<br />
is particularly advantageous in situations where<br />
proximity of devices is valuable, which overcomes<br />
interference with other wireless devices.<br />
Maximize throughput and<br />
enhance customer experience<br />
Geofencing<br />
Enables businesses to create a virtual, digital<br />
perimeter or fence around a location and<br />
automatically send a notification when a visitor<br />
crosses the line. In the case of geotargeting, a<br />
business can extend traditional location-based apps<br />
and consumer check-ins to deliver a full range of<br />
geotargeted services via the mobile channel.<br />
Maximize throughput and<br />
enhance customer experience<br />
High-touch, Technologyenabled<br />
Device<br />
Enable businesses to arm their staff with embedded<br />
technology that facilitates proactive service<br />
interactions with the business’s staff members.<br />
Enhance customer experience<br />
Service Robotics<br />
Supplement a business’s human staff with robots<br />
capable of one-on-one interaction with customers,<br />
providing directions and resolving a customerservice<br />
issue.<br />
Enhance customer experience<br />
Augmented Reality<br />
Advances in connectivity speeds (5G) will enable new<br />
forms of virtual reality and holographic communication<br />
through 3-D and holographic displays to create virtual<br />
views of one’s surroundings.<br />
Maximize throughput<br />
Virtual Assistants<br />
Some businesses are taking digital signage to a new<br />
level with 3-D projection and holographic imaging.<br />
This technology solution enables a business to deploy<br />
a human-sized virtual assistant in strategic positions<br />
to deliver important messaging, branding information<br />
or other promotional information.<br />
Enhance customer experience<br />
Predictive Analytics<br />
Provides businesses with the ability to mine<br />
real-time data from operations, evaluate historical<br />
behavior, leverage machine learning, and analyze<br />
current and historical facts to make predictions<br />
about future, or otherwise unknown, events as<br />
well as leverage real-time data to automate existing<br />
manual processes.<br />
Maximize throughput<br />
15<br />
Redefining The Airport Customer Experience
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