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Thinking the Unthinkable

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THINKING THE UNTHINKABLE; A NEW IMPERATIVE FOR LEADERSHIP IN THE DIGITAL AGE<br />

50<br />

CONCLUDING THOUGHTS<br />

Greater, urgent understanding of <strong>the</strong> extraordinary scale of transformation<br />

needed for contemporary organisations and <strong>the</strong> implications for <strong>the</strong>ir leadership<br />

is now essential.<br />

One of <strong>the</strong> first to articulate this was Ronald Heifetz. He identified <strong>the</strong> term ‘adaptive<br />

leadership’ twenty years ago in his book with <strong>the</strong> prescient title; “Leadership Without Easy<br />

Answers”. 54 He drew on insights from his three callings as a cello musician, psychiatrist<br />

and Harvard professor. His examination of <strong>the</strong> leadership of Martin Lu<strong>the</strong>r King and<br />

President Johnson in <strong>the</strong> 1960’s has clear resonance today. What was complex in <strong>the</strong><br />

era of civil rights movement and <strong>the</strong> Vietnam war is now even more so. In <strong>the</strong> fifty years<br />

since, <strong>the</strong> one big new reality is <strong>the</strong> breathtaking acceleration of <strong>the</strong> pace of change.<br />

This goes a long way to explaining <strong>the</strong> new vulnerabilities of leadership. These days,<br />

“You cannot know any more as a leader”, said Patricia Seemann. There are now huge<br />

implications for leadership, especially because <strong>the</strong>y end up coping not leading. Therefore,<br />

your role as a leader has changed to becoming <strong>the</strong> one figuring out what <strong>the</strong> best way is<br />

to frame problems, what <strong>the</strong> most important questions are to be asked”.<br />

Already, some businesses are at or heading for <strong>the</strong> cutting edge. Gone is <strong>the</strong> classic<br />

company operating through a linear supply chain. “Value is created now not so much<br />

through supply chains but through complex chains of value creation that spans cultures<br />

and a rich web of relationships”, said Tony Manwaring, long engaged in thinking about<br />

futures, latterly as head of Tomorrow’s Company, and now Executive Director of External<br />

Affairs at <strong>the</strong> Chartered Institute of Management Accountants (CIMA). “The organisation<br />

is a living, pulsing, part of <strong>the</strong> wider community and societies. Co-creation of value: it<br />

cannot be created in isolation. It is about people and relationships harnessing resources”.<br />

“What this [<strong>Thinking</strong> <strong>the</strong><br />

<strong>Unthinkable</strong> report] describes<br />

is a new reality where people<br />

are trying to process very<br />

complex, massively fast<br />

systemic changes”<br />

Tony Manwaring,<br />

Executive Director of<br />

External Affairs, CIMA<br />

In Tony Manwaring’s view, “What this [<strong>Thinking</strong> <strong>the</strong> unthinkable report] describes is a<br />

new reality where people are trying to process very complex, massively fast systemic<br />

changes”. It is where conceptually, systems <strong>the</strong>ory meets behavioural economics.<br />

“Complex systems are mediated by behavioural factors and that gets you into group<br />

think, wilful blindness, herd mentality and so on. Peoples’ reactions itself feed into <strong>the</strong><br />

system of which <strong>the</strong>y are part. The system itself is mediated by people, not just things<br />

and objects and <strong>the</strong>ir inter-dependencies”. He says that to think <strong>the</strong> unthinkable “We<br />

need new organisational and mental frameworks or paradigms within which to be able to<br />

practise <strong>the</strong> unthinkable and create a ‘new normal’”.<br />

Patricia Seemann agrees. “How <strong>the</strong> hell do you design a strategy in today’s world?<br />

You used to be able to do one for three or five years. You can’t anymore. You can set<br />

<strong>the</strong> general direction and <strong>the</strong>n you try things out, and you constantly re-frame and<br />

re-frame etc.” She says that <strong>the</strong> ‘coping’ strategy involves “A huge amount of iterative<br />

experimentation”. As a result, she said: “The critical thing is to have an organisation<br />

that can learn incredibly quickly, faster than its competitors. Now, <strong>the</strong> 1990's <strong>the</strong>me of<br />

‘learning organisation’ is coming back with a vengeance”.<br />

In this new environment of ‘unthinkables’ and ‘unpalatables’, <strong>the</strong> goal must be for a<br />

company to be particularly good at making decisions. The imperative is to change<br />

fundamentally organisational systems. Capability can be achieved by linking toge<strong>the</strong>r<br />

people, process, leadership, technology and culture in order to focus <strong>the</strong>m on one<br />

thing, such as decision making. Engaging staff in decision-making requires <strong>the</strong> removal<br />

of obstacles to internal communications, and shattering cultural barriers that lead to<br />

conformity. It also means having direct access to <strong>the</strong> widest possible number of sensors<br />

and analysts, however unorthodox <strong>the</strong>y might be. “The way we are structured, organised,<br />

<strong>the</strong> way we share information, <strong>the</strong> way we process information, <strong>the</strong> way we reward<br />

“How <strong>the</strong> hell do you design a<br />

strategy in today’s world? You<br />

used to be able to do one for<br />

three or five years. You can’t<br />

anymore”<br />

Patricia Seemann,<br />

Founder, 3am group

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