Vans-Magazine_15th-Edition

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2 - CONTENTS 3 - EDITORS LETTER 4 - THE NUMBERS GAME 6 - THE NUMBERS GAME - E COMMERCE 8 - KNOW YOUR PRODUCT 20 - NEWCASTLE END OF SUMMER EVENT 22 - KILDARE OPENING EVENT 24 - BMX VANS PRO CUP 26 - VANS PARK SERIES 28 - UPT CHAMPIONS LEAGUE - JULY WINNERS 30 - UPT CHAMPIONS LEAGUE - AUGUST WINNERS 32 - HEART&SOLE 34 - STRAIGHT FROM THE FIELD 39 - WE NEED MORE FAMILY MEMBERS 2
Always a Van Doren!!! Hey Team, This could probably be the shortest introduction I have ever written for the Vans Magazine… My heart only has on thing to say: THANK YOU!!!!! At Vans, the months of July and August are crucial (being the first and third important months of the whole year in terms of sales), and we all know that we have had many opportunities in terms of products, mainly due to the fact that SAP is still not working perfectly, to say the least. I have seen many horror stories with my own eyes and through pictures. Despite all these difficulties, you have delivered the results, both in monetary terms and quality (our NPS maintained itself very close to 80%, which is amazing). I am always and always have been very proud of the Vans family, but I must admit that your attitude and resilience in this “shit storm” have been outstanding, TRULY!!! As we discussed (and practiced) as the last RLS, shit does happen, but it is how you deal with it, which makes the BIG difference. In a nutshell, and from the bottom of my heart, this is, by far, the best Family I have ever had the chance to work with, and want to thank you personally, for your ATTITUDE and every decision/gesture/action you have taken that has contributed to the success of Vans, despite all the dramas that have taken place. “Always a Van Doren, even in a shit storm” Take care, Sylvain
Page 4 and 5: WEEK 22 % of total sales SALES 1.53
Page 6: WEEK 22 SALES +25% CR 1.78% ( -1 2%
Page 10 and 11: ULTRA RANGE 3 D WE ARE HAPPY TO ANN
Page 12 and 13: ULTRA RANGE 3 D TECHNOLOGY ULTRA 3D
Page 14 and 15: …DON’T FORGET ABOUT THE ULTRA F
Page 16 and 17: Vans Versa
Page 18 and 19: BEST SELLER F18 MFO APPAREL WK 22 B
Page 20 and 21: NEWCASTLE, AUGUST 18 th HI Vans Fam
Page 22 and 23: KILDARE, AUGUST 18 th To celebrate
Page 24 and 25: Jason Watts Defends Vans BMX Pro Cu
Page 26 and 27: Vans Park Series Returns to Malmö
Page 28 and 29: FRANCE GAS Steve Cointe VANS Paris
Page 30 and 31: FRANCE GAS Camilo Reyes VANS Paris
Page 32 and 33: HEART & SOLE .So, there it is… In
Page 34 and 35: VANS PARIS-ONE NATION Kev killed it
Page 36 and 37: VANS COLOGNE VANS SHEFFIELD You roc
Page 39: Dear store teams, as the VANS FAMIL

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