VANS MAGAZINE MARCH

VANS MAGAZINE
3rd issue // 2022

WELCOME LETTER
THE NUMBERS GAME
KNOW YOUR PRODUCT – RETAIL
VANS FAMILY UPDATE
Let’s get scrappy
New van dorens
Heart and sole
STRAIGHT FROM THE FIELD
Vans 66
customs
Eci
pss

This month the letter arrives from high, i would say the highest level...
Let’s leave this blank space to
steve rendle, Vf President & CEO.
Hello, everyone.
We announced the appointment of
Kevin Bailey to the position of Global Brand President, Vans.
This appointment marks Kevin’s return to the Vans brand after holding several
enterprise leadership roles at VF.
Kevin was Vice President of Retail for Vans when VF acquired the brand in 2004.
He was later appointed as President of Vans, a role he held from 2009 to 2016.
Under his leadership, Vans revenue more than doubled to $2.2 billion.
Kevin brings a deep level of knowledge and understanding of the Vans brand, its
consumer, and the global business to this role. He will work closely with the Vans
leadership team and our enterprise functions as we focus on reenergizing Vans’
global growth.
Kevin replaces Doug Palladini who held the
Global Brand President role for Vans since 2016.
Doug joined Vans in 2004 and held various
marketing and general management roles at the
brand up to 2016.
Doug has contributed greatly to the brand’s
growth and success over the years.
We’re grateful for his passion for the brand and
his many contributions during his tenure. We
wish him all the best in his next chapter.

Top performers
SAN SEBASTIAN LA
GARBERA NEWCASTLE GLASGOW
StorE
RESULTS
SAN SEBASTIAN LA GARBERA + 30,27%
NEWCASTLE + 15,39%
GLASGOW + 10,60%
UPT WINNERS CR WINNERS ATV WINNERS
LUGANO 2,08
ANTWERP KAMMEN. 1,84
COPENHAGEN 1,78
SAN SEBASTIAN LA GAR 1,68
COLOGNE 1,62
LEEDS 34,21
BILBAO 24,09
PARIS BASTILLE 22,87
LUGANO 22,57
BERLIN BUTCHER 20,95
LUGANO 69,27
MPSCOW METROPOLIS 60,74
PARIS BEAUBOURG 60,69
MOSCOW BD 59,49
BERLIN BUTCHER 59,27
FOOTFALL
- 49,82%
CR SALES COMP UPT
13,01% - 29,56% 1,43
FEB 22

Top performers
StorE
RESULTS
MOSCOW BD +101,94%
CHESHIRE OAKS +36,29%
PORTSMOUTH +25,36%
MOSCOW BD CHESHIRE OAKS PORTSMOUTH
UPT WINNERS CR WINNERS ATV WINNERS
MOSCOW BD OUT 2,09
ALCOCHETE 2,00
PULKOVO 1,95
ROERMOND 1,93
WOLFSBURG 1,92
PULKOVO 26,82
CASTEL ROMANO 25,31
MOSCOW BD OUT 22,35
FRANCIACORTA 20,41
WERTHEIM 20,18
MENDRISIO 41,53
SAN MARINO 41,28
ROERMOND 40,72
WOLFSBURG 37,77
LA VALLEE 37,55
FOOTFALL
-28,85%
CR SALES COMP UPT
16,62% - 2,42% 1,67
FEB 22

RESULTS
1 st Ultrarange
2 nd Halfcab
3 rd Platform
4 th Comfycush
5 th Sk8-hi
CR AOV UPT
2,25%
(-20,20%)
€ 61,01
(+17,80%)
1,65
(+13%)
FOOTFALL -0,40%
feb 22

FULL PRICE

A BIT OF BACKGROUND INFO
In SP22 we are partnering again with the one and only
LIZZIE ARMANTO!
Together with her we are introducing the only
Women’s Signature Skate Shoe on the market.
This collaboration is not only exciting because it is a with a female skater,
but also because Lizzie is an incredible skateboarder and a role model on
and off the board.
A person that inspires you to be better, who shows up on the covers of
magazines and even has their own character in video games…She is shaping
the modern skate culture.
Lizzie started her career winning
almost every women’s contest she
entered.
In 2016, Lizzie was the first female to
ever grace the cover of Transworld
Skateboarding Magazine and in 2017,
the cover of Thrasher Magazinealongside
a 10-page interview and a
full video part.
Lizzie remains highly competitive in
Park terrain and will be representing
Finland in the Olympics. She is also
the first and only women to complete
Tony Hawks loop.
But even with all the
covers, Medals and
countless achievements
Lizzie is most passionate
about the role she plays
in skateboarding,
inspiring the next
generation of
skateboarders and
spreading that positive
message globally.

SKATE TARGET CONSUMER
The 14-24-year-old core and committed skateboarder is our target
audience for this collaboration.
This type of skateboarder is fully immersed in skate culture but takes
diverse creative inspiration from everywhere - fashion, music, art,
activism and both global and local community culture.
They are style leaders and care about trends, but also take pride in
finding ways to progress – on their board, mentally, physically and in their
style.
This consumer group respects Vans for our enduring support of
skateboarding, but wants Vans to be more progressive and inclusive, as
well as push Footwear & Apparel innovation through style, durability
and technical improvements.
This is what we are aiming for with the Lizzie collab.

THE COLLECTION
Our purpose is to partner with Lizzie Armanto to deliver a product
that she can identify with and that supports her skateboarding needs.
A SHOE BUILT BY A WOMEN FOR ALL SKATEBOARDERS.
FIT
a new custom fit
focusing on performance
– slightly narrower in the
forefoot and has a closer
fitting heel
FUNCTION
a new outsole Design
and 3D molded Duracap
for durability.
STYLE
When you look good.. you
perform better
SIMPLE-CLEAN- TIMELESS- SUSTAINABLE
A shoe that can be dressed up or down.
A shoe that can be worn by anyone,
whatever their gender, background or style of skating.

FOOTWEAR

APPAREL AND ACCESSORIES
The full collection features a variety of easy going silhouettes representing
and expressing 100% Lizzie’s approach to dressing up for Skateboarding:
SIMPLE YET FUNCTIONAL.
The pack features workwear-inspired pieces like the pant and zip vest which
is made of cotton canvas ripstop with a light poly fill. There is the knit tank
made from a lightweight mesh with exposed back details, a mini tee with
yarn died stripes and a Lizzie citrus patch on the left chest.
The pack also Includes Lizzie’s own Off The Wall pocket tee with embroidery
and lace applique detail on the front pocket and a long sleeve tee and fleece
with the citrus graphic on front and sleeve embroideries. The Fleece also
features satin drawcords.
When it came to accessories, she wanted to keep them functional: the waist
bag features a cell phone pocket at the front, the all-over print canvas
bucket hat is lightweight for sunny summer sessions, while the sock is a
taller version of our tech coolmax skate sock for extra protection with
embroidered graphics.

You can find the exact distribution of the
styles/stories in the
s22 Delivery flows
Locate for
eCom only styles!

THE LATEST FROM THE FAM!

Family days
BETWEEN FEBRUARY 7TH AND 11TH, WE TREATED OUR
FAMILY WITH SOME REALLY EXCITING BENEFITS, JUST
BECAUSE WE LOVE OUR FAM!
• YOU COULD EARN THE DOUBLE NUMBER OF POINTS BY
BUYING ANYTHING ONLINE OR IN STORE.
• YOU COULD GET FREE POINTS EVERY DAY, AND
• WE SURPRISED EVERYONE WHO DIDN’T WIN THE
SWEEPSTAKE WITH A 10% DISCOUNT.
SWEEPSTAKE BONUS POINTS 2X POINTS
3.660​ 6.889 4.494
1.398​ 1.988 1.800
933​ 1.328 1.340
808 1.099 998
2.000 2.933 3.638​
2.155 2.479 3.246

Half cab
Anniversary video
VANS IS PROUD TO CELEBRATE 30 YEARS OF THE
HALF CAB, WITH CUT DOWN:
30 YEARS OF THE VANS HALF CAB, A THREE-
PART SERIES DIRECTED BY PATRICK O’DELL.
Episode 1
THE FULL CAB TAKES US BACK TO 1989 WHEN VANS AND SKATEBOARDING
LEGEND STEVE CABALLERO INTRODUCED THE FIRST VANS SIGNATURE SKATE
SHOE, THE CABALLERO. IN TRUE DIY SPIRIT, SKATEBOARDERS SAW A CHANCE
TO REIMAGINE THE SILHOUETTE BY CUTTING DOWN THE HIGH-TOP PADDING
TO BETTER MEET THEIR NEEDS, PUSHING THE BOUNDARIES OF
PROGRESSION AND CREATIVE EXPRESSION. THE HALF CAB WAS BORN.
3,142
1,912
1,096
872
2,792
4,184

Old skool
2x points
FROM FEBRUARY 18TH UNTIL MAY 31ST,
WE ARE GIVING DOUBLE POINTS TO FAMILY MEMBERS WHO BUY THE
ICONIC OLD SKOOL SHOES (SELECTED STYLES ONLY),
BOTH ONLINE OR IN STORE.
ENGAGEMENT (tile clicks):
2,564
1,372
682
600
2,574
2,984

point donation
IN LIGHT OF IWD, THIS YEAR VANS HAS PARTNERED WITH SISTERHOOD, AND WE
AS A FAMILY NEED TO MAKE OUR PART.
WE ARE ASKING OUR MEMBERS TO DONATE 100 POINTS AND WE'LL
TRANSFORM THAT INTO A € 10 THAT WILL PROVIDE MORE PROGRAMMES AND
OPPORTUNITIES TO GIRLS TO BUILD THEIR CONFIDENCE, FLEX THEIR CREATIVE
MUSCLE AND USE THEIR VOICE TO CREATE A FUTURE IN WHICH ALL GIRLS &
GENDER-EXPANDING YOUTH CAN THRIVE.
THIS CAMPAIGN RUNS UNTIL END OF MARCH SO YOU CAN STILL DONATE YOUR
POINTS NOW!

Antonio Correra, Store Manager
of Vans Outlet San Marino, wants
to celebrate the IWD showing us
how women are the strenght of
this store
and present them to the Family!

Madrid calle montera
Smile-on 66
project
What difficult times we are going through!
We already cried, laughed, sang and even applauded in
some moments, but we never lost hope!
This is what we are made of: feelings, a mixture of
feelings and a power to re-event ourselves.
We felt the need to create something that really shows
who we are under this "protective shield“.
We all know that our eyes say a lot about us, but
saying "hello" or "goodbye" with a smile on your
face is priceless.
This pin that each one carries on their chest is a
way of saying that we are always here with a
smile on our face and with open arms to welcome
everyone to our “HOME”.

Van dorens!
It’s all about vans’ people
A new section dedicated to our teams.
We will try to add all the new employee and the new roles in our
EMEA stores.
This month we received an email from Domenico Gargiulo
from Castel Romano, ready to present us 2 new members of his team:
giuly and oscar!!
Giuly
Ladies and Gentlemen...OSCAR TORRES MOCK!
He has been working with us for more than six
months now!
He is a skater in every sense (think that he generally
comes to the store with his beloved board).
He gives you the impression of a person who
has worked with us for years, but then his
identity card tells us that he is only 22 years
old; he embodies the 110% VAN DOREN SPIRIT.
Every day he transmits a monstrous energy to the
whole of the group is a real driver even though he
only does 20 hours a week.
So a really special applause, to those who carry this
brand in his heart since he took his first steps .....
BRAVO CONTINUE SO THAT YOU WILL MAKE THE
WAY !!!!!
Hello everybody, I would like to present the new ASM
of our store ..... GIULY!
Her entry into the store was on January 6th, after working with
me for only 7 hours ..... I had to leave her in the store with only
my guys for 35 days (damn Covid-19).
Her baptism of fire was really special, as she was thrown into a
shitstorm (early winter sales), but despite everything she
immediately showed what we all call SPIRIT VAN DOREN !
• radiance
• Collaboration with the team and
• Concentration on final results
Are her super powers!
For her it was 35 days of pure full immersion in our reality (she
worked for 3 years in a luxury brand), and she managed together
with MY GUYS to carry out an excellent final result in the most
difficult period of the year .. ..
So many compliments ..... and a warm WELCOME TO OUR
GREAT FAMILY !!!!
OSCAR

Share with us your passions, talents and creative
expressions!
C’mon it’s time to Show everyone
what you’re worth!
CREATIVITY TAKES COURAGE!
HEY GUYS, DON’T FORGET THAT IT’S A
BRAND INITIATIVE, SO PLEASE MAKE SURE
YOU WEAR VANS!

HEART &
ISOLEI
THIS MONTH WE ARE READY TO SHARE A STORY FROM FRANCE.
LET’S MEET JÉrome, sm of vans outlet la vallÉe!
Hi Vans Team,
My name is Jérôme and I started my career in the Paris Aèroville shop.
It didn't take me long to know what I was going to talk about because when I joined Vans, I
found everything I was looking for in a job and that would allow me to develop myself.
When I arrived in 2016 as an assistant manager, as a young father, I was happy and very
impatient to start because I always recognized myself in the Brand and the atmosphere
in every store, I visited is priceless!
When I started, I was immediately pleasantly surprised by:
• the human dimension of the company;
• its values, which reflect mine, and
• the quality of the trainings provided all along the way.
Following the various training courses and facing challenges, I had the opportunity to became a
manager, while another big event touched my life: the arrival of my second child.
Values
trainings

Step by step, my team has become a real second family
and the fact that we all come from different backgrounds has
been a strength !
We all have learned from each other, and this element has
enabled us to achieve our goals and even exceed them.
Today as Store Manager, I was lucky to have the opportunity
to open a New Vans Outlet store in La Vallée Village
around Paris.
The switch from Retail to Outlet channel is not easy as it could seem:
It is a big challenge to discover new “codes” for me in the outlet business but at the same
time I’m always more and more passionate in doing it!
For my future?
I will continue to collaborate with new people, discover their talents, train them
and help them with all my experience in order to obtain a team cohesion and
progress,
ALWAYS TOGETHER!
Jerome silver
SM VANS OUTLET LA VALLEE

...STRAIGHT
FROM THE FIELD!
Double trouble
Andrea 8 items total
amount 223 euros
Javi 10 items
total amount 220 euros.
MARTA
GIADA
LUGANO
For this month of late winter and early spring, we have
our two blonde twins with their big tickets:
from the left, we have
Marta, with 11 items for a total of 363 CHF
and on the right, we have our inevitable
Giada, with 2 big tickets: one from 6 items for a
total of 410 CHF and the other from yet 6 items
for a total of 326 CHF.
Amsterdam
Sam showing the team how it is
done.
3 transactions for the
same family totalling
€590
Sam

...STRAIGHT
FROM THE FIELD!
Gabby
Barcelona diagonal
Here we have the youngest of the family, she’s
Gabby and here she is, making a super sale of
€460 with 3 Ultrarange exo + a pair
of Cruze + 3 pairs of socks + cleaner…
no more no less!
Why shall she offer 1 pair of shoes when she
can offer 4?
She set out to make a multiple sale and
she succeeded!
We love to see that the younger and newest
member of the team dominates the floor and
make customers feel so comfortable that they
want to continue shopping nonstop.
We are all super proud of her great evolution!
Keep it up Gabby!
San sebastian hernani
Edurne and Inigo
We are delighted to introduce you to our
new colleagues… Edurne and Iñigo!
From the day one they have brought their
best attitude to the floor.
And as you can see, they are already
masters on floor, always having fun!
Edurne 5 items and 200 euros and
Iñigo 6 items and 248 euros!
2
7

«STRAIGHT FROM THE FIELD» IS NOT ONLY BIG SALES,
BUT ALSO FEEDBACKS FROM OUR CUSTOMERS!
Anime transformation
“Hi all, a few months ago I was in the Glasgow store and two
amazing workers gave me the giant Vans shoe.
I love Vans shoes and I like to personalize them with anime
characters that I love. I have finally finished painting my
giant shoe. I hope you like it as much as I do, it will be going on
my wall as soon as we can make a bracket to display it.
thankyou again I loved this project. “
Our Costumer Care Team received
this message for Alana from our
store in Bridgend!
Alana, the attitude and
generosity you showed to this
customer is incredible!
This is the REAL AND ONLY
VAN DOREN’S SPIRIT!

Vans 66
FROM OUR STOREs WE RECEIVED always CONFIRMATION OF HOW MUCH
OUR CUSTOMERS LOVE THE VANS FAMILY PROGRAMME!
Be prepared because this month we have a lot of
vans-tastic winners!
A skater family in barcelona
portaferrissa
Can you imagine living in a house where
everyone skates and wears vans?
IT’S REAL!
Irene and her family come often to the
shop since the little girls started skating!
Irene, the mom, was the only one not
going on 4 wheels, so he joined the rest
and now they all shred!
You got to see Olivia, the
big sister ripping in
Marbellas Bowl!
They love the brand and
this time they got new
shoes for shredding out
there!!
Checkerboard and sparkling
ones!
They are also very loyal vans family
members so why not giving them the
big one :D
The little said she was going to put all her legos
inside!
How cute! They walked around the city showing the new 66
shoe and so many people came after for asking about it!
They were so happy :D

nicolas the Great,
king of heart
in Madrid Calle Montera
Yes, that's how we started with the presentation of our client,
who at only 18 years old is an example of good heart,
genuineness and pure positive energy.
Since an early age, he has had a special love for our brand, he
started by telling us that his parents were not always able to
buy our sneakers and the best they could do was buy him
something that was more similar to an OLD SKOOL.
We felt his energy from the 1st minute that he walked into
our store and did the Vans Family points program, walked out
of here with a smile on his face and with his newly purchased
sneakers on his feet, and he commented to us out loud "I'll be
back, and I'll say to my friends that you are fantastic".
After only one day he fulfilled his promise, and here he was
with another friend enjoying each model they saw "they
looked like children at Disney", they bought almost
everything and always with the same positivity that
characterizes him, we couldn't be indifferent and toast you
with the SIZE 66.
He was chosen not because of the purchase he made,
but because of the positive spirit he carries within
him and transmits it to everyone, and he didn't
forget to "TELL YOUR FRIENDS ABOUT VANS".
This month we gave our second 66 shoe! She’s Alex, a board
sports enthusiast who is a Vans fan, she had been going to our
store in the old town of Barcelona (Portaferrissa).
She didn’t know that we opened a
new store next to her home.
The same day she made a great
purchase for us, she joined the
Vans Family and made us feel
as if we had known each other
for a lifetime, she even invited
us to join her and her friends
for the weekend to surf and
have a drink.
The next day she was already
coming to get her mug!
After being with her the day before
and transmitting such a Van Doren
spirit to us, we decided to give her
our 66 shoe, she was super happy!

David Ruiz was the winner in the last Vans 66!!
He comes with his wife.They are usual customers and authentic lunatics of Vans but..
they have in the family another even bigger vans fan!! Unfortunately he was not in Spain when
the award was given but we are looking forward to him sending us a photo with the Vans 66.
Although they have sent us some photos of a small part of their collection
(yes, you read that right, a small part).
Andddd congratulations David!! You’re bigggg!!!
... ONLY A
SMALL PART
OF THEIR
COLLECTION!

Be unique!
LA ROCA OUTLET
Last week, within the
campaign of the shopping
center to promote the sale
of sports shoes,
each customer who bought
some shoes could customize
them.
it was a success!!
LAS ROZAS OUTLET
Last week, we had an artist which name
was JUAY, doing some badass customs.
Hell yeeah! they were so good!
We though it was time for him to
become an official member of the 66
club, so we gave him the 66 Sz. Slip On.
Welcome Juay!!

CONCESSIONS

Top performers
60%
StorE
RESULTS
LA CORUNA +60%
SOL +35%
POZUELO +5%
* 2021 VS 2019
35%
5%
LA CORUNA SOL POZUELO
UPT WINNERS MULTIPLE SALES ATV WINNERS
PORTAL DEL ANGEL 1,19
LISBOA 1,08
MARBELLA 1,01
AVENIDAS MALLORCA 1,00
GAIA 0,99
PORTAL DEL ANGEL 22,8%
7 PALMAS 22,2%
CORUNA 20,2%
POZUELO 19,3%
TENERIFE 16,9%
SOL 47,90
PORTAL DEL ANGEL 43,10
OPORTO 41,80
TARRAGONA 38,20
DUQUE-SEVILLA 38,00
ATV SALES COMP UPT
€ 35,70 +21% 0,91
FEB 22

Sku results
1 st UA SK8 HI MTE 1 BLACK/WHITE
2 nd UA VANS SPORT SUEDE BLACK
3 rd UA SK8 HI MTE 1 DACHSHUND/SUEDE
4 th UA fairlane true white/true white
5 th Uy old skool (galacticglow) NTcbltrWHT
N° ops SALES COMP UPT
avt
7811 3% €50,30 1,22
feb 22

my favorite brand is Vans
We are so excited to show you this beautiful girl and her history.
Her name is Carlota and as she proudly says, "my favorite brand is Vans!"
She's 12 years old, and she had to make an homework about any brand for her high
school. And she knew Vans was her only option!
She did all by herself, using vans' box for the walls...clay for the shoes...Even the squares are
made by her, every single one!
She knew all about the shoes, the collections and our founders!
Carlota came today to show us her art. We promised her that everyone will see her work and
art and admire her and how hardworking is she!!!!!
Send some love for our lovely fan ❤
Look at these details!!!
This mini slip on has single black and white clay squares!!!
AMAZING!

OUR YOUNG ARTISTS
Not only ECI did a great job (as
always!) in the stores set-up...but
LOOK AT THESE KIDS!
LITTLE ARTISTS WILL
BECOME FOR SURE
BIG VANS FANS!!!

PSS
AS ANTICIPATED LAST MONTH. WE FINALLY HAVE THE CHANCE TO KNOW MORE
OUR COLLEAGUES FROM VANS PSS STORES.
WE STARTED PRESENTING OUR ITALIAN TEAMS AND
THEY ANSWERED TO OUR CALL!
EVEN IF SHYLY THEY ARE STARTING TO SHARE WITH US SOME GREAT
CONTENTS.
IT WILL BE A GRADUAL PROCESS , BUT WE ARE SURE THAT IN THE NEXT
MONTHS WE WILL HAVE ALWAYS MORE MATERIAL TO SHARE WITH YOU!
IN THE MEANTIME,
A MESSAGE FOR THE ITALIAN TEAMS...

PSS
ANDREA
MODENA
OUR FIRST BIG SALE FROM PSS!!!
SO EXCITING!!
Andrea did a HUUUGE sale of
12 items at a total of 490
euros!

PSS
salerno
Also Carmen is ready to
show us her Big sale:
7 Items at a total of
417 Euros
Carmen
Hi Guys!
napoli
Before we dive in , Let us introduce to the Vans Family!
We, Vittorio, Sara, Elena, Alberto, are so happy to be
finally part of this amazing project and to be even
more Vantastic!
This month we would like to introduce you our Top
Seller and Vans enthusiast.... Elena!!
Hi Guys,
I've been working for Vans Napoli from almost 5 years now, i
love to be part of this big worldwide family!
My journey started as an intern and never looked back!
ELENA
I'm always up for a party and for good fun, and that's the same energy that i try to put everyday into my work!
My collegues call me "hurricane Elena",always rolling over the costumers to get the best experience and sell.
It's not always been easy, but with the help and the support of Vittorio e Sara, we managed to get through all
difficulties.
I'm so excited for the upcoming events and looking forward for all the new challanges that will be bring to us. I hope
to see you all one day here in Naples, so that we can share our experiences, and the best pizza in the world!
Always stay of the wall!

MARCIANISE
V.I.P SPOTTED IN THE
SOUTH OF ITALY!
Last week we had the honour to meet a special person,
probably you already heard of her, she is Rossana one
of our DMs.
Obviously this first time meeting was only a way to know
each other and finally talk face to face after severals
video-calls and years of covid restrictions, and what to
say...
Reality has exceeded expectations,
.
Rossana is a great manager, open to listening and to
give many advices, a person who seems to have
already know for many time!
What a great experience, also if lasted a bit, but we
are sure that many new opportunities will born!
Be part of a even bigger family , is reason
of pride and satisfaction.
CATANIA
Also the team from Sicily wants to share something with us
Forbes reports that companies lost up to $75 billion in 2018 because of poor customer service.
So what’s best than a satisfied customer for a business strategy?What makes an in-store experience
better than an online purchase?
The answer is ... GREAT CUSTOMER SERVICE.
In our store we value our customers and we love to make them feel special.
Customers want and expect more than a basic product or service. Sometimes
the customer relationship isn’t over at the close of a sale:
• You gotta listen to your customers needs and concerns
• Have a genuine interest, be kind to them!
• Patience also plays a big role…
• Our store offers our customers the opportunity to actually be part of our vans family, which make them
get special discounts reserved only for them

Don’t stop me now!
David from Spain (we met in one of the previous pages) has
a competitor in arese, italy!
I’m Mattia, I’m 28 years old, I’m a photographer and a filmmaker, and
16 years ago I met Vans.
I bought my first Black Slip-On with white fish bones when I was 13, and since then I
have not worn another type of shoe other than Vans.
Today I count more than 50 pairs in my collection (some unfortunately I have not
been able to keep it in the past) and certainly, I’m not going to stop!!!
MATTIA
@mattia_lia_videographer
Vans is not ONLY a
shoes!
LOOK AT THIS
ARTWORK!

STAY TUNED!
Drop us a note, we appreciate your feedback:
vans_retail_ops@vfc.com