Vans-Magazine_15th-Edition

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NEWCASTLE, AUGUST 18 th HI <strong>Vans</strong> Family! Below is a soft feedback about our END OF SUMMER event which I hope you will find useful: the day was a success with some fantastic results. Our event ran from 13.00-17.00 where during this time there was 20% discount throughout the store. From 13.00 we had a team member at the entrance of our store notifying EVERY customer of the discount and exclusions as well as beer, pizza and soft drinks. This was definitely key to the increased sales and UPT during the whole event. By letting every customer know, it spurred them on to make their purchase within the afternoon, even if they had just intended on browsing. Also drawing attention to our event was the local band, Lone Wolf. They were set up in our right hand side window and could be seen from outside. Live music was a fantastic way to raise some awareness of the event to passers-by and also created an amazing atmosphere in store. Another great addition to our event was a tattoo artist called James 'Big Red' Richardson from Northern Glory tattoo studio in Newcastle City centre. During the event our customers had the chance to have traditional style tattoo designs drawn onto their shoes for free. This was very well received and Big Red was busy right into the last hour of trade even after the event had finished. Sales target for the day was £3943, we finished on £5837 actual(+48%), +17.3% on the KPI report. Saturday was the only day of week 20 we achieved target. This was an increase of 66% on the previous Saturday 14/08 where £3521 was our actual money taken. The event gave us a substantial increase in sales and had it been another normal Saturday, it would have very likely been similar to 14/08 where it was very quiet in store and not a massive amount of footfall on the street. We are currently in Summer Holidays throughout England with just a week left. This has had a huge effect on trade in general with many families abroad and all students have left Newcastle to go home for the summer. From the first week in September schools will start their new term and students will make their way back for a new year of studies. Luckily our event attracted a large number of customers within the four hours it was on. This was definitely helped by the band and tattoo artist in store and also some word of mouth throughout the afternoon from customers to their friends and family who later paid us a visit. We are certain given the chance to hold another event in the future, it would be even more successful. We are exceptionally happy with how last Saturday went and are pleased that all of our hard work and planning for the event paid off. The biggest factor to take away from last Saturday would be the timing of the event and in future we would look to hold it when schools are running and students are back in the city. This would absolutely maximize footfall to ensure sales were even higher. Kind regards, Ash, Assistant Store Manager VANS STORE NEWCASTLE
END OF SUMMER EVENT
Page 2 and 3: 2 - CONTENTS 3 - EDITORS LETTER 4 -
Page 4 and 5: WEEK 22 % of total sales SALES 1.53
Page 6: WEEK 22 SALES +25% CR 1.78% ( -1 2%
Page 10 and 11: ULTRA RANGE 3 D WE ARE HAPPY TO ANN
Page 12 and 13: ULTRA RANGE 3 D TECHNOLOGY ULTRA 3D
Page 14 and 15: …DON’T FORGET ABOUT THE ULTRA F
Page 16 and 17: Vans Versa
Page 18 and 19: BEST SELLER F18 MFO APPAREL WK 22 B
Page 22 and 23: KILDARE, AUGUST 18 th To celebrate
Page 24 and 25: Jason Watts Defends Vans BMX Pro Cu
Page 26 and 27: Vans Park Series Returns to Malmö
Page 28 and 29: FRANCE GAS Steve Cointe VANS Paris
Page 30 and 31: FRANCE GAS Camilo Reyes VANS Paris
Page 32 and 33: HEART & SOLE .So, there it is… In
Page 34 and 35: VANS PARIS-ONE NATION Kev killed it
Page 36 and 37: VANS COLOGNE VANS SHEFFIELD You roc
Page 39: Dear store teams, as the VANS FAMIL

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