Untitled - IT-Universitetet

0.00 ABSTRACT
With the increased focus to symbolic values and identity
manifested by enterprises, what are being produced today
are not primarily objects but rather images of brands and
corporate culture. This fundamental shift in focus, in our
belief, calls for a better understanding of visual
representation.
Building on litterateur of corporate identity, branding,
semiotics and aesthetic communication, we create a
theoretical framework for a broader understanding of visual
communication in a corporate context. What becomes
important is the employment of flexible tools, i.e.
communication and design programs, to guide and control
the corporate image.
We point out that the visibility of ITU, both towards
potential employers of ITU graduates and towards
potential students, is to weak. A further visual analysis
indicates that the present design is inconsistent and
obsolete.
On this basis we develop a new visual identity for ITU,
which more closely reflects the values of the organization.
The actual design is based on empirical research from
various sources, including internal and external evaluation
reports. Finally the visual identity is employed in selected
offline examples and furthermore in the development of a
website interface for ITU.
The theoretical reflection elicits its value in the practical
part of the thesis, where we employ the theory on the
specific case of IT University of Copenhagen (ITU).
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