DHI-Decision-Intelligence-Demo-Report-on-Data-Privacy2

03.1
TOTAL MENTIONS
5,199,870 mentions
EMOTION ALLOCATION – DATA PRIVACY
17.1%
CYBER SECURITY
11.5%
2.2%
8.4%
40.5%
27.2%
1.2%
0.3%
DATA
12.0%
MONITORING
1.2%
GLOBAL
DATA PRIVACY
JAN - OCT 2020
EMOTION ALLOCATION
• The Data Privacy topic has been broken down
in 4 specific areas: cyber security / data
monitoring / data breach / data privacy’
• Not surprisingly, ANGER is the dominant
emotion displayed by the public with respect
to data monitoring and data breach
• Conversely, JOY is dominant for both cyber
security as well as data privacy (although data
privacy display almost an equal split with the
ANGER emotion)
20.3%
JOY ANGER FEAR SADNESS SURPRISE DISGUST
9.8%
18.7%
DATA BREACH
4.1%
30.1%
25.6%
JOY ANGER FEAR SADNESS SURPRISE DISGUST
11.7%
Decision through Holistic Intelligence
58.1%
JOY ANGER FEAR SADNESS SURPRISE DISGUST
23.9%
1.6%
7.8%
DATA PRIVACY
8.9%
JOY ANGER FEAR SADNESS SURPRISE DISGUST
26.6%
31.3%
INSIGHTS
• JOY emotion, in terms of cyber security, is
triggered by simple and easy to follow policies
that the public can immediately understand and
relate to
• JOY emotion, in terms of data privacy, is again
triggered by clear data policy along with the
display of exemplary, and publicly communicated,
fines for those who breach it
• ANGER emotion, in terms of data monitoring, is
actually not related to the activity of data
monitoring per se but to an online movement
called #EndBadGovernanceInNigeria
• ANGER emotion, in terms of data breach, is not
guided by a dominant theme but a combination
of multiple one…some related to various
examples of data breaches occurred in the
healthcare sector as well as credit cards, but also
from a reposting of a blog called Security by
Obscurity (https://t.co/c2XXxW48PJ)
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