DHI-Decision-Intelligence-Demo-Report-on-Data-Privacy2

03.1
TOTAL MENTIONS
5,199,870 mentions
GLOBAL
DATA PRIVACY
Motivation Index
JAN - OCT 2020
• Motivation Index: As highlighted via the Involvement Index, Data Monitoring is displaying the most negative
motivation from the public hinting a generalised adverse reaction to the topic. It has recovered in recent times and
become more neutral but an opportunity exists to drive a compelling narrative in the space (ie. Leverage data
monitoring during the pandemic to save lives).
• Conversely, cyber security motivation index, although with some fluctuation, is displaying the most positive “buy-in”
from the public among the four. It could be better capitalise with a narrative that could be jointly run with the data
monitoring topic
Decision through Holistic Intelligence
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