& Sohn

Editorial
During the seventies of the last century most of the Black
Forest clock manufacturers concentrated their efforts on
the development of quartz movements.
Franz Hermle & Sohn also followed this trend but did not
give up the tradition of the mechanical clock movement
production that was started in 1922.
86 years later the world market is still asking for mechanical
clocks. The “Hermle Uhrenmanufaktur” is today one of the
last ones in Germany who can serve the market and who
can manufacture mechanical clocks of good quality and sell
mechanical movements to world famous manufacturers of
time pieces.
Hermle provides of course also quartz movements, however
with special characteristics such as different melodies,
emphasizing the good quality of the sound being similar to
those of the mechanical clocks.
Mechanical movements attract especially the male, if the
movement is visible in the case and the technique can be
seen. The female interest is concentrating more on shape,
material, colour and workmanship. However as four out of
five buyers are female their opinion is of eminent importance.
2008 - the year in which red and white are trendsetters,
Hermle follows this trend with its new catalogue presenting
a lot of new models: classical grandfather clocks for the
Villa at Potsdam, Paris or Piemont; mechanical wall and
mantel clocks, which ideally fit in the Beletage of a flat in
Munich, Prague, Moscow, Budapest or an apartment in New
York or Bahrain.
However, also the modern clocks with quartz movements
attract a clientele who have certain requirements with
respects to the design of their new home. Requirements
which can’t be met by the mass production of companies
which manufacture under high cost pressure in countries of
the third world.
2008 – New products and a new catalogue concept. A handy
size is the result. We even gave our clocks a name for easier
recognition. It will be simple to order “Cavendish” in walnut
or mahogany. For those who are familiar with the code
01077-031171 get from this number all the information they
need.
Have a good time scrolling through the 2008/2009 Portfolio
of a German Uhrenmanufaktur with a good reputation.
Truly, your Gerd Hermle