House Selling Guide

joelnath

WHO SHOULD I

WORK WITH...

WHO SHOULD I CHOOSE TO REPRESENT ME TO SELL MY HOME?

IS ONE REALTOR® DIFFERENT FROM ANOTHER?

WILL A TOP PRODUCING REALTOR® MAKE A DIFFERENCE TO ME?

Contents

Yes!

And it could save you

thousands of dollars!

1

1. Who Do I Work With

2. What To Expect

3. Our Resume

4. The Team Concept

5. How We Find Buyers

6.The New Home

Experience

7. House Selling

Overview

8. How To Determine

Market Value

9. About Metro Brokers

10. Questions To Ask

11. Client Testimonials

12. Notes

There are roughly 3,700 licensed real estate

agents in Colorado Springs. In 2016 alone there

were over 35,500 transaction sides - a Buyer

buying a home is one side, and a Seller selling a

home another.

PRETTY IMPRESSIVE STATISTICS!

According to the Pikes Peak Association of

Realtors (PPAR) in 2016: 1,409 Agents closed 3

deals or less in the full year cycle, 464 Agents

only closed 1 deal, and 399 did not close a home

at all. We average two deals a month.

Our Agents have more experience in:

Writing Contracts

Pricing Homes

Exceeding Expectations

Negotiating Deals

Closing Deals


What To Expect From

This Home Selling Guide

Welcome to the Top Notch Home Team's comprehensive Home Selling Guide. We thank you for the

opportunity to help you navigate this complex process.

Whether this is the first house you have sold, or the 100th, our goal is to make the process as stressfree,

enjoyable, and painless as possible. Our experienced Agents are dedicated to helping you make

the most amount of money in the shortest amount of time. By taking a consultative approach we

understand your specific wants and needs which allows us to negotiate ideal outcomes that will help

you achieve all of your real estate goals.

Typically the sale of a house is the largest sale you will ever make. Most people move every 5 - 7

years which means that you don't sell too many homes in a lifetime. This guide will show you what to

expect as well as giving you some great tips to keep in mind as you go. Our Agents will arm you with

all the knowledge that you will need throughout the many stages of a real estate transaction.

Did You Know?

Buyers can ask for Seller Concessions to offset

their costs. This is a typical request.

2


OUR RESUME

The Top Notch Home Team was built from the vision of a United States

Army veteran - Joel Nath. Joel saw the need for an all inclusive Real Estate

Team that was capable of handling every aspect of the purchase of a home,

and the sale of a house - from this guide all the way to the closing table.

Through Joel's military experience, the systems in place, and the tools that

the Team has available we have created the utmost client experience and

service.

Your Local Experts

The Top Notch Home Team's Agents are market

experts across the entire Pikes Peak Region.

The Brokerage we work from - Metro Group Real

Estate - consistently closes deals in Colorado

Springs, Black Forest, Monument, Fountain,

Peyton, Falcon, and Pueblo. We are able to do

this because the whole Team works around the

clock to bring you exceptional service and

unsurpassed market knowledge.

3

TopNotchHomeTeam.com


The Team Concept

Why a Team?

The massive success of the Top Notch Home Team is a direct result of the

team concept. We believe that through the use of a dedicated full time staff,

our Realtors® are fully capable of finding you the best offers regardless of

your timeline, while being able to give you exceptional customer service.

Did you know?

Most of a real estate transaction centers around administrative

details; coordinating showings, arranging home inspections, coordinating with

the title company, and tracking the loan process.

While most Realtors spend a tremendous amount of time working through

the administrative side themselves, our Realtors® are able to focus on

making you the most amount of money while our staff takes care of the rest.

Meet the Team

Multiple Full Time Realtors

A Marketing Specialist

A Certified Home Stager

A Team Assistant

A Transaction Coordinator

4


We Find

BUYERS

How

The Extra Mile

7%

Yard Sign

8%

Realtor®

34%

Internet

51%

The Extra Mile

All Realtors® can put a sign in the yard,

put the property on the MLS, and then

pray it sells. Top Notch Home Team does

more; our exceptional agents go and

proactively prospect to bring you Buyers.

This extra dedication can be the

difference between one offer, and multiple

offers. Experience tells us that one offer

drives the price down, but multiple offers

push the price up.

NATIONAL ASSOCIATION OF REALTORS® SURVEY

If 93% of Buyers come from the three core property marketing strategies, where do the

other 7% come from?

According to NAR statistics the 7% extra comes

from:

Friends

Relatives

Neighbors

Directly from the Seller

Newspaper advertisement

To make sure that your property has the maximum

exposure to potential Buyers our marketing plan

encompasses your local area and your neighbors. Chances are that at least one of the people who live

by you know someone that has been thinking of buying in the area! This strategy allows us to find the

people who have not yet started to look for a home, the people who may have just given up, and the

friend of a friend who wants to move in to the area. We love our job and we always go the extra mile.

5


New Home

EXPERIENCE

The

Our goal for marketing and home preparation is to turn what is often a financial

decision for a Buyer into a truly emotional decision. Here is how we do it:

1 Professional Home-Staging 2 Professional Photographs

Home Stager's expertise lies in presenting homes

for Buyers to envision their life there. This

consultation comes with a plan of action to best

showcase the property.

99% of home buyers search online (NAR). Hence

the need for beautiful pictures. Professional highresolution

and high-quality photographs come

standard.

3 Video Tours and Chats 4 Custom Floor Plans

The one thing that pictures struggle to do is give

a Buyer a feel for the layout. Over 50% of Buyers

find video walkthrough's massively important

when deciding to view the home or not.

Floor plans are just one more way that

makes you stand out online. Used by Buyers

to get a feel for the layout and the size of your

property.

6

All statistics taken directly from the National Association of Realtors

Top Notch Home Team, part of Metro Real Estate Group 719.219.6741


of

Assessment

Wants

and

Appraisal

Underwriting

House for

Prepare

Presentation

Days Before

The

Closing

HOUSE SELLING

OVERVIEW

A

What You Should Expect In This Home Selling Process

MLS Preview

Set expectations.

Ask any questions.

Review comparable sales

and timeline.

Establish Wants Vs.

Needs.

Professional homestaging

appointment.

Prepare house for

pictures.

Review and touch up of

pictures.

Review: price, inclusions

and exclusions, special

features, and other items.

Approval of draft MLS.

Property goes live on the

MLS.

Local neighbors engaged.

Paper marketing created

and distributed.

Social media marketing

leveraged.

Open House conducted if

beneficial for the Seller.

Any and all offers will be

presented in person.

Negotiation conducted if

necessary.

Mutual execution of

desired deal.

Earnest money

deposited.

Disclosures sent out.

Buyer schedules

inspections.

Inspection items are

negotiated.

Marketing Receive Offers Under Contract

Final Issues

6

Review appraisal results.

Negotiate any appraisal

issues.

Buyer to provide lender

and Title any further

documents.

Receipts provided from

Inspection Resolution.

Closing scheduled by all

parties.

Closing disclosure

provided with estimated

proceeds.

Agent to conduct a walk

through.

Schedule final walk

through for the Buyer.

Close the deal.


MARKET VALUE

DETERMINE

TO HOW

Market value is determined by multiple factors. Pricing a home correctly will be the

difference between a profitable sale and a property that sits on the market.

Market value is NOT determined by:

The items in your home.

What you need to make from the proceeds.

What you want to make from the proceeds.

What it last appraised for.

What your neighbor sold their home for.

What the assessor says it's worth.

How much you paid for it.

What Zillow claims it's worth.

Best ways to receive desirable offers:

1 - Improve the condition of the home. We

can help you understand where the best

return on investment is when it comes to

remodeling.

Market value is determined by what

a Buyer will pay based on:

8

The current market.

The current competition.

The current financial market and interest

rates.

The current economic condition.

The Buyer's subjective perception of the

condition of the property.

The location of the property.

Recent sales of what Buyers have paid for

comparable homes within a local radius.

2 - Offer good terms to a Buyer. This isn't

just price. Inclusions, possession dates,

and other factors play a roll.

3 - Improving the way the house shows.

Staging makes you money. Taking a

professionals advice on what to change

will make a huge difference in the way your

house is felt.

4 - Adjust price as necessary. This

takes into account feedback received from

Buyers and other Realtors®.


About Metro Brokers

Who are we?

Since 1976, Metro Brokers, Inc. has been assisting Coloradans with their

Real Estate needs. In every transaction a Metro Brokers REALTOR® makes

sure that their clients’ interests are best served and maintained with the

highest level of professionalism. At Metro Brokers, we make it simple for

Coloradans to know that our members go the extra step to display and

maintain their REALTOR® designation. Metro Brokers, Inc. is proud that

100% of our members are REALTORS®.

Why a Metro Brokers REALTOR®

The term REALTOR® is a registered collective membership mark that

identifies a real estate professional who is a member of the NATIONAL

ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.

REALTORS® are pledged to a strict Code of Ethics and Standards of

Practice. Working for America’s property owners, the National Association

provides a facility for professional development, research and exchange of

information among its members and to the public and government for the

purpose of preserving the free enterprise system and the right to own real

property

9


Interview Questions

To Ask Your Agent

Great

Are you a full-time or part-time Realtor?

How often and how do you communicate with me?

Are you a single agent or do you work with a team?

Do you typically work in my price range?

Do you specialize in working with Buyers or Sellers?

Do you have a list of vendors who can help me?

How soon can you start marketing my house?

Are you available on my schedule to include weekends?

How do you look for possible Buyers for my property?

How many homes have you sold this year?

What haven't I asked you that I need to know?

10


Past Client Testimonials

Joel was AMAZING at selling my house. I had already moved out of state and Joel

took care of the whole process. Not only did he sell it one day after listing, he was

able to help us close a week before scheduled! He really made the process

effortless on my part and answered any/all of my questions. Anyone looking to sell

or buy a home, I definitely recommend contacting Joel! I cannot say enough good

things about him. He goes above and beyond anyone to make sure his clients are

happy. Thank you Joel!!!

Lelani Q.

I just wanted to say that Joel did an awesome job at selling our house. He is very

polite and easy to work with and handled working with some difficult people in a

very professional manner,I would recommend him to anyone that is wanting to

sell!!

Holly Y.

Joel was honest, professional, and did a great job helping us sell our home. He

was informative and made the process as painless as possible. I highly

recommend him.

Carissia G.

For more testimonials please visit

TopNotchHomeTeam.com

11


12

Notes


Metro Real Estate Group

719.219.6741

Top Notch Home Team

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