Ink Watch Lookbook.pdf 4107KB Aug 08 2012

$1.4bn
Tax-free
watch sales
are worth
$1.4bn 2
4%
In the UK alone,
airport watch
sales represent
4% of all watch
sales combined 1
10%
Tax-free watch
sales saw a growth
of 10% in 2010 2
The 2012 Watch Lookbook
2 ink-global.com connecting with travellers 3
Sources: 1 BAA; 2 Generation SE
1
Welcome
The following pages showcase just a small number of the world’s
most renowned watch brands who have elected to advertise
in our media over the past few months, reaching millions of
passengers who read our inflight magazines every day.
The audiences we reach travel through the airport's duty free
both to and from their destination of choice. It’s during this time
that they are able to browse the retail outlets at the airports,
and indulge in a little retail therapy.
In a world where time is a premium, our inflight magazines
offer a welcome distraction and present a gateway to deliver
innovative ideas and messages that inform and inspire a captive
audience at 35,000ft. There is no other medium that presents
such an opportunity. Hence, watches and accessories represent
one of the most active groups of advertisers across our entire
global portfolio.
Every day we connect with millions of passengers, all actively
spending money, travelling on leisure and business, and all aware
of the advertising seen in the pages of their inflight magazine. In
such an environment, inflight magazine readers are in a “mindset
for aspiration”, offering high-end watch brands the perfect,
quality media environment, with 70% of our readers “seeing”
watch advertising in our magazines.
We look forward to continuing to work with these and
many more of the world’s most luxurious brands, showcasing
the very best in this highly competitive sector to our growing
global audience.
Kevin Rolfe
Commercial Director