Medair 2012 Integrated Campaign
Medair 2012 Integrated Campaign
Medair 2012 Integrated Campaign
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Copywriting services required<br />
Purpose German copywriter/translator<br />
In the past, original English texts and some French texts were translated by contractors into<br />
German. The result was a close translation of the original text without consideration of<br />
cultural differences. The texts needed considerable correction from the manager of the<br />
Swiss German office and the director of <strong>Medair</strong> Germany.<br />
The goal of this copywriting service is to write a high-quality German text that reflects the<br />
communication goals of the original English or French texts, while taking into consideration<br />
the cultural differences of the Swiss German and German audiences.<br />
Because the content and factual information in the original English is validated and<br />
approved for external distribution by the Operations Department, factual information must<br />
be accurately translated, without variance, into the German version.<br />
Some additional German copywriting of texts not originating in English or French will be<br />
required.<br />
Communication tools<br />
> Annual report<br />
> Corporate brochures<br />
> Press releases<br />
> Web features<br />
> <strong>Medair</strong> News (quarterly)<br />
> Fund appeals (6 x per year)<br />
> E-Newsletters (monthly)<br />
> Thank you letters for donors (monthly)<br />
> Additional texts<br />
Requirements<br />
> Christian, committed to <strong>Medair</strong>’s values<br />
> Humanitarian field experience (if there is no field experience, but an intention of a<br />
longer term engagement, a field visit is a possibility)<br />
> Educated, cultivated, with a curious disposition<br />
4 November 2011 5
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