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December 2011 - Amusement Today

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<strong>December</strong> <strong>2011</strong> AMUSEMENT TODAY 33<br />

CARNIVALS<br />

MIDWAY<br />

STATE FAIRS REVENUE SUPPLIERS<br />

State Fair of Texas has good <strong>2011</strong> run<br />

Goes dartless with<br />

Midway games<br />

STORY: Pam Sherborne<br />

psherborne@amusementtoday.com<br />

DALLAS, Texas — The<br />

125th State Fair of Texas is<br />

now over but certainly not<br />

forgotten. And, even after 125<br />

years, the fair continues to<br />

introduce new attractions as<br />

well as continuing to improve<br />

the grounds.<br />

Additional shade awnings<br />

were obvious this year<br />

as was the renovated and renamed<br />

dark ride. The latter,<br />

called Scary Park, is a permanent<br />

attraction on the grounds<br />

owned by Gary Barnett, said<br />

Rusty Fitzgerald, director of<br />

operations. Barnett brought in<br />

the ride for a couple of years.<br />

But, that’s not all.<br />

In addition, Fitzgerald<br />

said, for the first time in the<br />

fair’s history, the fair went<br />

dartless on the midway.<br />

“As far as I know, we are<br />

the first fair to do this with our<br />

midway games,” Fitzgerald<br />

said. “It is a pretty big thing.<br />

There have been discussions<br />

about this due to the insurance<br />

issue.”<br />

Instead of using darts for<br />

the “dart games” on the midway,<br />

the fair constructed what<br />

amounted to as shadow boxes<br />

that held the balloons. Behind<br />

the balloons, there was a<br />

wooden board.<br />

“We put a screw with a<br />

sharp point through the backboard,”<br />

Fitzgerald said. “Players<br />

were given Hacky Sacks,<br />

which they threw at the balloons.<br />

If they hit the balloons<br />

a certain way, the balloons<br />

would hit the sharp point,<br />

bursting the balloon.<br />

“This improves the safe-<br />

ty of these games,” he said.<br />

“There has been a big push for<br />

this by insurance companies.”<br />

While overall attendance<br />

was down this year from<br />

2010’s record year, fair visitors<br />

still spent more than $35 million<br />

on food and the 73 amusement<br />

rides on the independent<br />

midway.<br />

This amount represents<br />

revenue from coupon sales<br />

(State Fair currency for food<br />

and rides). The all-time high<br />

of last year was $37 million.<br />

Texas-Oklahoma football<br />

Saturday weighed in with<br />

$3,900,000 in coupon sales,<br />

compared to $4,040,000 on the<br />

same day in 2010.<br />

State fair officials attribute<br />

the success to the 125th anniversary,<br />

certainly a milestone.<br />

The theme “125 Years: A Timeless<br />

Tradition,” helped lure<br />

this year’s patrons.<br />

“The weather was beautiful,”<br />

said Sue Gooding, vice<br />

president, public relations and<br />

community relations, “and<br />

followed a record-breaking<br />

summer of 100-plus degree<br />

days.”<br />

Gooding said highlights<br />

include the <strong>2011</strong> “Texas!” exhibit.<br />

“While the fair was celebrating<br />

125 years, Texas is celebrating<br />

175,” Gooding said.<br />

The Dallas Historical Society<br />

welcomed more than<br />

Above, Big Tex welcomes visitors<br />

to the <strong>2011</strong> edition of<br />

the State Fair of Texas in Dallas.<br />

At right, top to bottom,<br />

The fair continued its expansion<br />

of shade shructures in<br />

the Midway areas with this<br />

year’s structures covering<br />

the KidsWay; this Jumping<br />

Jumbos kids ride from Larson,<br />

was purchased by Steve<br />

VanderVorste following the<br />

close of the fair; and Dartron/Rides<br />

4U brought in the<br />

new Rave ride by Kyle Brady.<br />

AT/GARY SLADE<br />

115,000 visitors to its TEXAS!<br />

exhibit at the Hall of State.<br />

Fairgoers flocked to see personal<br />

artifacts belonging to big<br />

names in Texas history, including<br />

James Bowie, Davy Crockett,<br />

Sam Houston and Stephen<br />

F. Austin.<br />

Fitzgerald said the 73<br />

rides on the midway were<br />

owned by 33 carnival operators.<br />

Aside from the dark ride,<br />

4See TEXAS, page 34<br />

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