December 2011 - Amusement Today
December 2011 - Amusement Today
December 2011 - Amusement Today
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<strong>December</strong> <strong>2011</strong> AMUSEMENT TODAY 33<br />
CARNIVALS<br />
MIDWAY<br />
STATE FAIRS REVENUE SUPPLIERS<br />
State Fair of Texas has good <strong>2011</strong> run<br />
Goes dartless with<br />
Midway games<br />
STORY: Pam Sherborne<br />
psherborne@amusementtoday.com<br />
DALLAS, Texas — The<br />
125th State Fair of Texas is<br />
now over but certainly not<br />
forgotten. And, even after 125<br />
years, the fair continues to<br />
introduce new attractions as<br />
well as continuing to improve<br />
the grounds.<br />
Additional shade awnings<br />
were obvious this year<br />
as was the renovated and renamed<br />
dark ride. The latter,<br />
called Scary Park, is a permanent<br />
attraction on the grounds<br />
owned by Gary Barnett, said<br />
Rusty Fitzgerald, director of<br />
operations. Barnett brought in<br />
the ride for a couple of years.<br />
But, that’s not all.<br />
In addition, Fitzgerald<br />
said, for the first time in the<br />
fair’s history, the fair went<br />
dartless on the midway.<br />
“As far as I know, we are<br />
the first fair to do this with our<br />
midway games,” Fitzgerald<br />
said. “It is a pretty big thing.<br />
There have been discussions<br />
about this due to the insurance<br />
issue.”<br />
Instead of using darts for<br />
the “dart games” on the midway,<br />
the fair constructed what<br />
amounted to as shadow boxes<br />
that held the balloons. Behind<br />
the balloons, there was a<br />
wooden board.<br />
“We put a screw with a<br />
sharp point through the backboard,”<br />
Fitzgerald said. “Players<br />
were given Hacky Sacks,<br />
which they threw at the balloons.<br />
If they hit the balloons<br />
a certain way, the balloons<br />
would hit the sharp point,<br />
bursting the balloon.<br />
“This improves the safe-<br />
ty of these games,” he said.<br />
“There has been a big push for<br />
this by insurance companies.”<br />
While overall attendance<br />
was down this year from<br />
2010’s record year, fair visitors<br />
still spent more than $35 million<br />
on food and the 73 amusement<br />
rides on the independent<br />
midway.<br />
This amount represents<br />
revenue from coupon sales<br />
(State Fair currency for food<br />
and rides). The all-time high<br />
of last year was $37 million.<br />
Texas-Oklahoma football<br />
Saturday weighed in with<br />
$3,900,000 in coupon sales,<br />
compared to $4,040,000 on the<br />
same day in 2010.<br />
State fair officials attribute<br />
the success to the 125th anniversary,<br />
certainly a milestone.<br />
The theme “125 Years: A Timeless<br />
Tradition,” helped lure<br />
this year’s patrons.<br />
“The weather was beautiful,”<br />
said Sue Gooding, vice<br />
president, public relations and<br />
community relations, “and<br />
followed a record-breaking<br />
summer of 100-plus degree<br />
days.”<br />
Gooding said highlights<br />
include the <strong>2011</strong> “Texas!” exhibit.<br />
“While the fair was celebrating<br />
125 years, Texas is celebrating<br />
175,” Gooding said.<br />
The Dallas Historical Society<br />
welcomed more than<br />
Above, Big Tex welcomes visitors<br />
to the <strong>2011</strong> edition of<br />
the State Fair of Texas in Dallas.<br />
At right, top to bottom,<br />
The fair continued its expansion<br />
of shade shructures in<br />
the Midway areas with this<br />
year’s structures covering<br />
the KidsWay; this Jumping<br />
Jumbos kids ride from Larson,<br />
was purchased by Steve<br />
VanderVorste following the<br />
close of the fair; and Dartron/Rides<br />
4U brought in the<br />
new Rave ride by Kyle Brady.<br />
AT/GARY SLADE<br />
115,000 visitors to its TEXAS!<br />
exhibit at the Hall of State.<br />
Fairgoers flocked to see personal<br />
artifacts belonging to big<br />
names in Texas history, including<br />
James Bowie, Davy Crockett,<br />
Sam Houston and Stephen<br />
F. Austin.<br />
Fitzgerald said the 73<br />
rides on the midway were<br />
owned by 33 carnival operators.<br />
Aside from the dark ride,<br />
4See TEXAS, page 34<br />
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