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LMDN Notes - 200111 (PDF, 226Kb) - London Councils

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The presentation covered the following:<br />

• Member development – an investigation<br />

• Member conflict<br />

• Professionalization<br />

• Time<br />

• The four P’s of pressure<br />

• How to improve member development<br />

• Member development programmes are strongly supported.<br />

• Recommendations<br />

Adam’s slides are attached.<br />

Microsoft PowerPoint<br />

Presentation<br />

If colleagues would like a copy of Adam’s dissertation or have a chat about his findings please<br />

contact him at mailto:awalther@lambeth.gov.uk or mailto:adamwalther@gmail.com<br />

4. EXPERIENCE OF BEING VIRTUAL MAYOR – Cllr Jack Hopkins, Lambeth<br />

Unfortunately, Cllr Hopkins was unable to attend this meeting but provided the following:<br />

The Virtual Mayor post was something which I was excited about but I think fair to say that I did<br />

not use to the full. I wrote a number of pieces initially about general topics which I thought would<br />

be of interest to other councillors from across <strong>London</strong>, and across the political spectrum.<br />

My goal was to encourage user generated content but I didn’t even manage this with my own<br />

councillors, many of whom read the links to my pieces but did not comment. I would be interested<br />

to know how many people did come and visit the site.<br />

If I were to go back and do it again I think there has to be some way to send out an update to<br />

group whips or perhaps through member support services in each authority. In this way<br />

interesting comment pieces could be posted; experiences of individual councillors or authorities<br />

on specific topics, etc. As it is, I am uncertain how traffic is generated.<br />

In terms of content this does require a level of commitment which I had initially hoped to be able<br />

to fulfil. The virtual mayor would benefit from being a councillor already in the habit of writing<br />

blogging pieces and therefore perhaps doing a weekly update on the local government world. I<br />

think they would probably benefit from having some guidance early on about sifting through the<br />

week’s stories by way of an update, being clear from the start.<br />

How are Councillors contacted and what updates do they get that make it through the spam filter?<br />

There is little time to do council business vs. numerous emails so more thought needs to go into<br />

how to catch attention and provide relevant content. Case studies of complex, multi agency<br />

casework might be useful which could be requested from all over <strong>London</strong>.<br />

Therefore the following steps are worth considering for future virtual mayors:<br />

• Clarity on how traffic gets generated to the forum’s or blogs<br />

• Link councillors to ensure content shared in respective authorities<br />

• Clarity on what needs to be communicated to<br />

• Greater content which can be downloaded from the site on common and relevant<br />

challenges<br />

5

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