COX AND KINGS (INDIA) LIMITED - Securities and Exchange Board ...

SECTION III - INTRODUCTION
SUMMARY OF BUSINESS, STRENGTHS AND STRATEGIES
This is only a summary and does not contain all information that you should consider before investing in our Equity Shares.
You should read this entire Draft Red Herring Prospectus, including the information on ‘Risk Factors’ and our ‘Financial
Statements’ and related notes beginning on page xv and page 162 of this Draft Red Herring Prospectus, before deciding to
invest in our Equity Shares.
Business Overview
We have evolved through over 250 years of our history and today we are one of the oldest and recognised holiday brands
that cater to the overall travel needs of an Indian and International traveller. We are one of the India’s largest tour and travel
operator that serve as a ‘One Stop Shop’ for all travel and travel related products.
Our business can be broadly categorised as Leisure Travel, Corporate Travel, Forex and Visa Processing. We design travel
packages for both individuals and groups for their domestic and international leisure travel. We make travel arrangements
for corporate clients to cater to their business meetings, conferences, events and as an incentive for their employees and
business partners. We provide end to end travel solutions including land, air and cruise bookings, hotel bookings, in-transit
arrangements, local sightseeing, visa, passport and medical insurance assistance and such other destination management
services. We also provide value added services viz., customising travel plans for our NRI customers, travel arrangements
for Trade Fairs, providing private air charter services, etc. Besides, we offer travel related foreign exchange & payment
solutions. In fact, we are one of the first travel companies in India to be granted a license as an Authorized Dealer -
Category II under the new licensing regime.
Within Leisure Travel we have three sub-segments i.e. Outbound Travel, Inbound Travel and Domestic Travel. Our
Inbound Travel business represents destination management services that cover all aspects of ground tour arrangements
required by tour operators across the world. Our Domestic and Outbound Travel businesses include selling holiday
packages for travel in India and overseas respectively. Under Corporate Travel we offer a full range of business travel
services through a team of dedicated relationship managers. We offer customized business travel solutions for corporate
clients with an endeavour to optimize their travel budget.
We continuously innovate our product offerings with the flexibility to meet the changing needs of our customers and to
address their needs better. This also helps us to differentiate our products vis–a–vis the products offered by our competitors.
Thus, over the years we have developed specific brands for our products viz. “Duniya Dekho” for Outbound Travel,
“Bharat Deko” for Domestic Travel and “FlexiHol” for our Flexible Individual Travellers (FIT). We believe that our
success in branding our products has created more awareness amongst travellers and has also helped a traveller in
distinguishing and identifying our branded products.
In India, we have 255 points of presence covering 164 locations through a mix of branch sales offices, franchised sales
shops, General Sales Agents (GSAs) and Preferred Sales Agents (PSAs). We have 14 branch sales offices located in
Mumbai, New Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad, Jaipur, Kochi, Pune, Nagpur and Goa.
Besides, we also operate through our 56 franchised sales shops spread across India to have larger access to our customers.
Further, we have an extensive network of 185 GSAs and PSAs covering many of the major towns and cities of India. GSAs
/ PSAs are those agents who sell only our products through an exclusive tie–up with us.
We have global presence with our operations in 18 countries besides India through our subsidiaries, branch offices and
representative offices. We have our subsidiaries in UK, Australia, New Zealand, Japan, US, UAE and Singapore. We also
operate from Moscow (Russia), Maldives and Tahiti through our branch offices and Spain, Sweden, Germany, Italy, France,
Taiwan, South America and South Africa through our representative offices. Further, we have presence in overseas markets
through a network of GSAs and PSAs covering other countries enhancing our global presence. Our global reach and passion
for travel position us well to offer multiple travel choices and value for our products.
We are a shareholder member of Radius Inc, which is a consortium of leading travel agents around the world. On the
international map, Cox & Kings has its presence also through these 90 Radius members from more than 80 prominent
countries across the globe with over 3,600 locations.
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