ALUMNI CENTRE - University of Nairobi Alumni Association (UONAA)

Alumnus leads Kenya’s London
marketing drive
Mrs. Mary Kimonye, CEO, Brand Kenya at the Kenya Olympic
House in London.
Brand Kenya Chief Executive Officer Mary
Kimonye led Kenyan sportsmen and
women in marketing the country as a top
tourism destination during the London
Olympic Games held in August this year.
Mrs Kimonye, an alumnus of the University of
Nairobi led the athletes in using Kenya’s sporting
heritage to showcase available economic
opportunities to investors.
The exhibition dubbed Kenya House, was opened
by President Mwai Kibaki.
Speaking in East London near the Olympic
Park, President Kibaki said Kenya House was
showcasing the various investment, trade and
tourism opportunities available to investors and
visitors in the new, transformed Kenya.
The exhibition was intended to provide a platform
where top officials from Kenya’s public and private
sector would brief potential foreign investors as
well as Kenyans in diaspora on trade, tourism and
investment opportunities in the country.
The exhibition was organised jointly by Brand
Kenya and Kenya Commercial Bank and had
various themes among them the Export Day,
Tourism Day, Culture and Sports.
Chief executives
The exhibition featured top chief executives in the
public and private sector including Permanent
Secretaries of the Ministries of Information and
Communication, Roads, Environment, Planning as
well as Youth and Sports.
It also featured corporate and civil service chiefs
including Kenya Commercial Bank Chief Executive
30 UONAA Newsletter – September 2012
Martin Oduor-Otieno,
KenGen Chief Executive
Eddy Njoroge, Dr. Joseph
Wanjui, Chancellor UoN, Mrs
Kimonye and Vision 2030
CEO Kibati Mugo.
The Brand Kenya is tasked
with identifying and refining
the key attributes in Kenya,
that contribute positively to
the image and reputation of
the nation.
Its goal is to enhance these
characteristics and create an
authentic, credible brand for
the country that establishes
Kenya’s uniqueness in the
global arena.
Athletics, culture, tourism,
horticulture, development
in ICT, telecommunications,
education and our heritage
can contribute generously
towards improving the
country’s attractiveness
to holiday makers, nature
conservationists, artists,
investors and other nationals
who would like to make Kenya
their home.