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annaisbridal.com magazine 2012 1
May the joy and peace of Christmas<br />
accompany you throughout the New Year.<br />
We wish you very happy 2012<br />
rich in positive personal experiences,<br />
and fulfilment of professional ambitions and aspirations<br />
A fruitful year that will bring a lot of satisfaction<br />
Anna Dziadowicz<br />
Anna Wencel<br />
In this issue:<br />
Love Collection on Modatex Fashion Fair 2011 - p. 4<br />
New <strong>Annais</strong> Representative for the German speaking markets - p. 5<br />
Results for the <strong>Annais</strong> Sales Person of the Year 2011 contest - p. 5<br />
The changing form of doing business on the Polish Market - p. 6<br />
<strong>Annais</strong> in The UK & Ireland - p. 7<br />
Belleza <strong>Bridal</strong> - The first shop in Ireland - p. 7<br />
British <strong>Bridal</strong> Exhibition in Harrogate - p. 8<br />
A small white dress - p. 9<br />
Nicole <strong>Bridal</strong> Salon in Rose Poraja Manor - p. 10<br />
The preview of the “Love” collection in <strong>Annais</strong> Flagship Store - p. 11<br />
After Wedding Party on The Krakow’s Market Square - p. 12<br />
Wedding Impressions in Bialystok - p. 13<br />
Timm - a new <strong>version</strong> of the bridal shop - p. 13<br />
<strong>Annais</strong> on High Heels - p. 14<br />
Best sellers from the Love Collection - p. 16<br />
<strong>Annais</strong> on magasine covers - p. 22<br />
The Contest „My <strong>Annais</strong> Wedding Dress 2011” - p. 22<br />
<strong>Annais</strong> on Stylish Wedding Fair in Kielce - p. 22<br />
Enjoy reading! Editor: Anna Wencel<br />
Style Fergie on the front cover<br />
annaisbridal.com magazine 2012 3
Anna Dziadowicz with Iwona Szymańska<br />
(Nicole Poznań)<br />
Famous <strong>Annais</strong> Fudge<br />
<strong>Annais</strong> <strong>Bridal</strong> Stand<br />
MODATEX<br />
FASHION FAIR<br />
And the lucky winner is....<br />
New labels<br />
Anna Wencel conversating with the<br />
owners of the CM wedding shop in Berlin<br />
Model wearing the Amaranta dress and Tivoli dress<br />
„Love” Collection<br />
at the Modatex <strong>Bridal</strong><br />
Fair in June 2011<br />
Modatex was the first important test for <strong>Annais</strong> new collec-<br />
tion. Dresses are shown to a huge amount of visitors from all<br />
over Europe. The visitors are professionals, who can evaluate<br />
the design and quality. The measure of success is of course the<br />
number of orders. Our new collection, titled „Love” passed the<br />
test with flying colors.<br />
<strong>Annais</strong> <strong>Bridal</strong> stays true to its design and after several years<br />
of exhibiting at Modatex this is really paying off. In the era of<br />
plain dresses we still have many lace and sparkle enthusiasts.<br />
Moreover, not every girl looks good in a simple creation and<br />
retailers know very well about this. The brides very often come<br />
in with their mind set on a plain and modest bridal gown, but<br />
when they try on the ones with more lace and detail they often<br />
end up falling in love with those. And the <strong>Annais</strong> label, as a real<br />
champion in lace and stones, benefits from this.<br />
Representatives of the bridal shops in Germany, just like our<br />
other stockists, expect <strong>Annais</strong> styles to stay very <strong>Annais</strong>. During<br />
Modatex the best selling styles were those with decorative lacy<br />
finish and richly embroidered such as Amaryllis, Bibione, Folie,<br />
Tivoli, Sweety, Marie. These styles have already hit the stores<br />
and judging by the amount of orders coming in already, they<br />
are very popular with brides.<br />
For the seasons ahead <strong>Annais</strong> <strong>Bridal</strong> offered its customers a<br />
loyalty program with special discounts. During the Modatex<br />
event all customers who have benefited from significant discounts<br />
on their initial order for the new season, were also entered<br />
into a prize draw.<br />
The winners are:<br />
1. Paulina CM Wedding from Berlin won a Wittchen travel<br />
suitcase.<br />
2. Karola Opolony Salon Brautkleid from Braunschweig won<br />
a leather wallet by Wittchen<br />
3. White Lady of Austria won the Wittchen business<br />
card holder<br />
Congratulations !!!<br />
With the end of October <strong>Annais</strong> <strong>Bridal</strong> gained a<br />
new addition to the team. Magdalena Mandryk<br />
will be looking after German-speaking markets<br />
(Germany, Austria, Switzerland).<br />
Although I have joined <strong>Annais</strong> <strong>Bridal</strong> only recently,<br />
I have already been on my first business trip,<br />
during which I had the opportunity to visit our regular<br />
customers and win new ones.<br />
I’m personally charmed by the beautiful lace and<br />
good quality of the <strong>Annais</strong> range. Therefore, it is<br />
easier for me to convince my clients. My visit to<br />
Switzerland, resulted in the acquisition of two new<br />
stockists. The most successful styles in that region<br />
were Kristi and Amaranta.<br />
I look forward to further cooperation with <strong>Annais</strong><br />
<strong>Bridal</strong> customers .<br />
Please keep in mind the loyalty program, which<br />
will help you save some money this season. And<br />
recommend our brand to others – I will happily go<br />
on another trip, to present our offer :-)<br />
Should you have any questions, concerns or just<br />
want to chat and exchange information,<br />
please call or write.<br />
Regards from Poland,<br />
Magdalena Mandryk<br />
Nowy<br />
przedstawiciel<br />
Magdalena Mandryk<br />
Tel.: +48 71 723 07 36<br />
Fax: +48 71 788 50 60<br />
Mobil: +49 162 75835171<br />
E-Mail: office@annaisbridal.com<br />
Web: www.annaisbridal.de<br />
Konkurs<br />
Sprzedawca <strong>Annais</strong> 2011<br />
rozstrzygnięty<br />
During the Fair we announced the results of the Competition „<strong>Annais</strong> Sales Person of<br />
the year 2011”. The Best Sales Person Award 2011 and 3000 zł went to Irena Gruman<br />
of Suzanne B. <strong>Bridal</strong> Shop in Opole.<br />
And a second place prize of 1500 zł was handed to Joanna Gubała from the Centre of<br />
Wedding and Evening Fashion Ksymena from Tąpkowice in Silesia<br />
Third place and the prize of 1500 zł received Beata Sarnat from Kiara Wedding Salon<br />
in Kielce<br />
Congratulations to all the ladies!<br />
Special thanks for the high number of sales and very good cooperation were dedicated<br />
to the owner of Ksymena Center - Iwona Chapla. 2011 collection was titled<br />
„Journey”, so the prize was obviously an item useful when travelling. Iwona received<br />
a beautiful Wittchen brand suitcase.<br />
Special thanks were also directed to the owners of Kiara <strong>Bridal</strong> Shop- Emilia and<br />
Paulina Kobiec. Leather wallets always work well, not just on the go.<br />
Great happiness after the contest<br />
results - Irena Gruman (winner of first<br />
prize) from Suzanne B. <strong>Bridal</strong> in Opole<br />
The Ksymena <strong>Bridal</strong> team with the<br />
shop owner Iwona Czapla. Joanna<br />
Gubala is celebrating after taking the<br />
2nd place in the contest<br />
Paulina Kobiec from<br />
Kiara <strong>Bridal</strong> in Kielce<br />
is proudly showing<br />
the award for her<br />
sales staff Beata<br />
Sarnat. ><br />
annaisbridal.com magazine 2012 5
The changing form of doing business<br />
on the Polish Market<br />
This year, for the first time we departed from<br />
organizing a spectacular show of new collection,<br />
which was normally combined with an<br />
evening banquet. It was not an easy decision,<br />
because we all got used to the September event<br />
and a joint meeting. Many of us have great<br />
memories from the fashion shows at Książ Castle<br />
or Hotel Monopol ...<br />
B2B Trade<br />
On the wave of the changing bridal market in<br />
Poland, however, it was necessary to change<br />
the form of contracting. Our stockists gladly<br />
approved this.<br />
The first Polish preview of the new collection<br />
„Love” was held on 20-21 August in Warsaw<br />
during the B2B <strong>Bridal</strong> Fair. The <strong>Annais</strong> 2012<br />
fashion show was held several times a day, so<br />
that each of our customers could get a good<br />
look at the designs. We tried to make a very<br />
welcoming and pleasant atmosphere on our<br />
stand. We are very pleased that despite a diffi-<br />
From the left: Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>),<br />
Iwona Czapla (Ksymena), Iwona Szymańska<br />
(Nicole), Irena Gruman (Suzanne B), Wojtek Szymanski<br />
(Nicole) and Andrzej Gruman (Suzanne B)<br />
Anna Dziadowicz w rozmowie z właścicielami<br />
Perfect Bride z Koszalina<br />
cult season, so many of our customers cam to<br />
stock up for the new season ahead.<br />
Starting with the 2012 season we are working<br />
on the basis of the loyalty program, „Won -<br />
Won”. Most stores benefited from discounts<br />
offered by <strong>Annais</strong> on the initial orders. Depending<br />
on the number of ordered dresses each<br />
of the shops placed a coupon marked 5, 10 or<br />
15%. into a glass capsule. The prize draw was<br />
held at the end of the exhibition. Lucky winners<br />
are:<br />
1. Among the 15% coupons- Magdalena Mazur<br />
- Impression Wedding Salon from Rzeszów -<br />
the prize - a Wittchen suitcase<br />
2. Among the 10% coupons- Anetta Szymanek<br />
- Demi Wedding Salon from Lublin - the prize<br />
- a red Wittchen leather wallet.<br />
3. Among the 5% coupons- Beata Czajka – Beatis<br />
<strong>Bridal</strong> Shop from Pruszcz Gdanski - the<br />
prize - a red, leather business card holder<br />
from Wittchen<br />
Congratulations!!!<br />
The Fashion shows focused all visitors attention Losowanie nagród<br />
Ladies in red: Iwona (Nicole) and Irena (Suzanne<br />
B.) together with Mister Wojtek from Nicole<br />
<strong>Bridal</strong> Fashion<br />
The next event enabling Polish retailers to buy<br />
<strong>Annais</strong> stock took place on 16-17 September,<br />
also in Warsaw, during The “<strong>Bridal</strong> Fashion”<br />
Fair. We have prepared a much smaller stand<br />
stand, but still wanted to be present also on<br />
this exhibition. In addition to the new customers<br />
we were glad to meet with many of our<br />
regular customers.<br />
After these two big events we can conclude<br />
with satisfaction that the 2012 collection<br />
„Love” was received with genuine approval.<br />
Your orders are without doubt a good proof<br />
for this. We would like to warmly welcome all<br />
new <strong>Annais</strong> stockists. We wish all our clients<br />
a successful season in 2012. Please remember<br />
about the loyalty program and the discounts<br />
that you can receive for your efforts.<br />
Good luck!<br />
on the right new stockists in Krakow (Karoline<br />
<strong>Bridal</strong> Shop) and on the left Ela Wierzbicka and<br />
Bozena Radziwan owners of Bellissima Exclusive<br />
and <strong>Bridal</strong> Fashion in Bialystok<br />
Owners of Kiara <strong>Bridal</strong> Shop in Kielce<br />
England, Scotland, Ireland and Northern Ireland<br />
In each of these countries we already have quite a few stockists. <strong>Annais</strong><br />
dresses are being very well received by British and Irish customers!<br />
What are the main reasons for this success? Here’s what owners of the<br />
shops most often tell me: the original design, beautiful, unique lace and<br />
decorations, suitable price points and decent fit and quality.<br />
<strong>Bridal</strong> industry in England is a very saturated market, but many stores<br />
are looking for something fresh and original – with so many shops<br />
around they need unique styles that others don’t have. This is a potential<br />
hidden in the <strong>Annais</strong> label. During the last visit I travelled throughout<br />
the United Kingdom from Bristol in the south to Edinburgh and<br />
Glasgow up north in Scotland, but apart from some different regional<br />
trends, regardless of the location on the map, the overall opinions were<br />
very similar. Most stockists have chose at least 10 styles from the collection.<br />
It was more difficult to finalize the order - after buying their stock<br />
at the bridal fairs their budget for the purchase of further styles was limited.<br />
Among the dresses ordered dominated Emporia, Amaryllis, and<br />
Essence. Tivoli was ordered alternately with Folie and took ex aeqo the<br />
4th place. The PL265 bolero designed originally for the Tivoli style has<br />
proved to be a huge stunner. All my stockist agree that it’s beautiful,<br />
versatile and changes the nature of each dress. Some of the ladies opted<br />
for a knee length dress Kasumi – they fell in love with the beautiful lace<br />
on the skirt and the unique vintage styling.<br />
A few words about <strong>Annais</strong> <strong>Bridal</strong> from<br />
the owner of Belleza <strong>Bridal</strong> in Dublin,<br />
Ireland<br />
Having discovered the <strong>Annais</strong> <strong>Bridal</strong> brand while in Poland i was eager<br />
to find out more, we have discovered a designer who had what we were<br />
missing and needed. We have built up our relationship & collection of<br />
dresses over the past year with <strong>Annais</strong> & have had fantastic response<br />
from our customers. <strong>Annais</strong> staff are a pleasure to work with & no question<br />
too small or trivial, quick deliveries & superb quality. Exclusivity<br />
is of importance to us at Belleza & that is what <strong>Annais</strong> has given us. We<br />
look forward to many years of working with <strong>Annais</strong>”<br />
Belleza <strong>Bridal</strong>, 1st Floor, Lantz Building, 2 Charlemont St<br />
tekst Patrycja Łobaczewska<br />
Foreign contractors really appreciate these personal visits in their<br />
shops. It gives them an opportunity to see almost the entire collection in<br />
their own premises, which in return helps to make a thoughtful and accurate<br />
choice. There is no hustle and bustle, the excess of goods around<br />
and rush, which usually accompanies the bridal fairs.<br />
I look forward to more trips and meetings. Next on the list is Ireland,<br />
where I will be visiting bridal shops in February 2012. I am extremely<br />
happy, because <strong>Annais</strong> gowns have already been worn by brides at<br />
many weddings in Ireland and Northern Ireland. Most popular styles<br />
so far are: Cherry, Mirabel, Mabelle and Brittany, but frankly it is hard<br />
to discern any trend here, because nearly all the styles, which are in the<br />
shops there have been picked by brides. With no doubt advertising on<br />
the outside cover of the Irish Wedding Diary has helped us in reaching<br />
the end customers. We already have brides who are looking for dresses<br />
presented in the advert. Therefore, there will be more advertising and<br />
meetings with stockists.<br />
I have a special sentiment for the Irish market, because a shop in Dublin<br />
was the first to order the <strong>Annais</strong> dresses and a pioneer on the UK & Ireland<br />
<strong>Annais</strong> stockist list.<br />
Patrycja Łobaczewska<br />
One of the Belleza team - beautiful Jana<br />
- wearing style Welline<br />
The stunning Sweety style in a photo<br />
shoot in Ireland<br />
annaisbridal.com magazine 2012 7
Taking an order from the owner of Little<br />
Anne-Maids <strong>Bridal</strong> Shop<br />
Busy during the exhibition<br />
British <strong>Bridal</strong><br />
Exhibition<br />
in Harrogate<br />
„To be or not to be” - that is the question<br />
For this Shakespearean sententia our answer is....<br />
-TO BE!<br />
And so <strong>Annais</strong> <strong>Bridal</strong> has for the first time exhibited<br />
this September at the biggest trade fair in the<br />
bridal industry in Britain - The British <strong>Bridal</strong> Exhibition<br />
in Harrogate in the North of England. The<br />
main purpose of our first show was to gather valuable<br />
information regarding the exhibition itself as<br />
well as the british bridal industry, especially since<br />
it’s a completely new market for us. Exhibition space<br />
is enormous, but companies are located in many<br />
smaller and larger halls, so entering one of them<br />
does not make such an impression, as we know<br />
from the huge halls in Essen. However, you can<br />
feel overwhelmed after the first glance at the list<br />
of exhibitors. The feedback from our existing and<br />
new customers reasurred us that we are offering<br />
a product that is different and very good. We have<br />
beautiful custom designed lace - Cherry, Emporia,<br />
Sweety, Amaranta, Brittany, Miracle, Mirabel -<br />
which pleases regardless of latitude. Therefore, we<br />
definitely plan to exhibit next September in Harrogate<br />
and in the meantime we encourage retailers to<br />
visit our website www.annaisbridal.com - and fill<br />
out the become a distributor form.<br />
We are happy to come and see you and discuss all<br />
the details<br />
Anna Wencel (<strong>Annais</strong>) with flowers to congratulate<br />
<strong>Bridal</strong> Buyer on their 20th Anniversary<br />
Sweety style - this lace finish is really admirable<br />
On The Polish Wedding Show in 2011, presenting<br />
the world fashion trends, <strong>Annais</strong> <strong>Bridal</strong><br />
surprised all guests with a short asymmetrical<br />
dress made from Richelieu lace. This dress<br />
has not passed unnoticed. Comments in the<br />
audience were various – from one extreme to<br />
the other.<br />
I was a bit shocked by a comment of a young<br />
girl, who said, „The model in this dress looks<br />
like a hostess, this style is completely inappropriate<br />
for a wedding, more suitable for a<br />
disco.”<br />
If you actually had a very slim figure and beautiful<br />
legs, would you not be tempted to put<br />
on a short dress? I think that a woman, who<br />
will have enough courage to dress in the Orelie<br />
style designed by <strong>Annais</strong> deserves sincere<br />
congratulations. Firstly because of the impeccable<br />
figure (I can not imagine that you could<br />
wear this dress in a larger size) as well as courage<br />
in breaking stereotypes. Many women<br />
on daily basis are not confident enough to put<br />
on a mini skirt, let alone on their own wedding.<br />
Other comments of young women watching<br />
the show, confirmed that a Polish Bride, ac-<br />
Small white<br />
- for a wedding or a disco?<br />
tually a Polish girl to be more general is not<br />
ready to wear such a daring outfit.<br />
„Beautiful dress, but I do not have figures for<br />
this type of cut” - whispered a girl, slim – about<br />
175cm tall – „my thighs and and bum are<br />
way to fat” - she added. Her mother commented-”If<br />
I was at a church wedding where the<br />
bride would be in a mini like that, which would<br />
barely cover her charms, I would definitely disapprove<br />
it, moreover, your grandmother and<br />
aunt would not like it at all, and what would<br />
the priest say? „<br />
I personally believe that a short dress can be<br />
as elegant as a long one, what’s most important<br />
is to feel good in it. With that style maybe<br />
the designer went a bit to far with the length<br />
- the dress barely reaches half the thigh, but<br />
as a whole it looks great. It reminds me of a<br />
Coco Chanel outfit from the 20’s – a little white<br />
dress. The gowns bridal nature is highlighted<br />
by a very original and trendy Richelieu lace,<br />
which is covers the gown.<br />
In my opinion, short dresses are not the negation<br />
of tradition nor elegance, it is not a faux<br />
pas according to me to wear such a dress in<br />
the church.<br />
Orelie<br />
annaisbridal.com magazine 2012 9
For the 2012 season <strong>Annais</strong> has designed short dresses<br />
a bit less controversial than the above-described Orelie,<br />
more in line with the generally accepted canon of<br />
wedding fashion.<br />
Both styles, Imperia and Kasumi are knee-length<br />
dresses, inspired by the fashion in the 50’s. These<br />
gowns have a very fitted corset top and a wide pleated<br />
skirt. Very girlish and romantic.<br />
A very safe option for women who dream of wearing a<br />
short dresses for their wedding is to have the dress on<br />
only for a civil wedding or just the wedding reception<br />
– this should not offend anyone. After all, our mums<br />
very often wore short dresses, and even very short<br />
dresses - such length as the previously mentioned Orelie<br />
style – for their civil wedding. You can also wear a<br />
short dress on the wedding after-party.<br />
So girls, lets wear mini dresses, to weddings and to<br />
discos.<br />
Anna Dziadowicz<br />
Imperia<br />
Nicole <strong>Bridal</strong> Salon<br />
in Rose Poraja Manor<br />
In late August, one of our stockists Nicole from Poznan for the second<br />
time took part in the Wedding Music Festival and a Feast of the Rose<br />
Picnic organized by the owners of magnificant Manor called Rose Poraja.<br />
Both the interior of the mansion and the surrounding were a wonderful<br />
setting for <strong>Annais</strong> dresses. Dress Polly played the leading role, presented<br />
by the bridal shop’s owners son’s girlfriend.<br />
The preview of the “Love” collection<br />
in <strong>Annais</strong> Flagship Store<br />
in Wroclaw<br />
The “Love” collection was launched in the <strong>Annais</strong> Flagship Store<br />
in Wroclaw in mid-November. The sales season, especially in large cities,<br />
has moved at least two months back. In the previous years the new season<br />
would normally start in January.<br />
Now its a good idea to have new styles in November.<br />
Future brides came asking for the new collection already in September.<br />
With eagerness, but also fear, we anticipated the first reactions<br />
to the new designs. Many girls measured the ruffled bottom styles.<br />
Sentence and Ricky were really popular among those.<br />
From the Tulle skirt dresses Folie was by far the most liked style.<br />
Not many ladies - contrary to market trends and our expectations<br />
- wanted to measure plain and simple dresses.<br />
In this range the best was Rosaria.<br />
And, as it usually is with <strong>Annais</strong>,<br />
the leading designs were the lacy and embroidered ones:<br />
Marie, Majesty, Sweety.
<strong>Annais</strong> representatives together with newly weds. Brides wearing <strong>Annais</strong><br />
gowns<br />
<strong>Annais</strong> together with Ksymena team<br />
After Wedding Party<br />
on The Krakow’s Market Square<br />
How to extend the unique atmosphere of the great Day of Marriage?<br />
How to awaken those emotions again? First of all you need put on<br />
your wedding dress. Iwona Czapla - owner of Ksymena Wedding Center<br />
in Tąpkowice managed to convince as many as 17 young married<br />
women to present themselves once again in their wedding gowns.<br />
On October 1st - a beautiful and sunny Sunday - ladies with their husbands<br />
dresses exactly as they were on their wedding days - entered<br />
the Market Square, causing a stir among the crowds of citizens and<br />
tourists in Krakow.<br />
The highlight of the event was a joint photograph at the Adam Mickiewicz<br />
monument. Representatives of the bridal dress labels stocked by<br />
Ksymena Wedding Centre, including <strong>Annais</strong> <strong>Bridal</strong>, were also invited<br />
to be part of the photographed image. We were very pleased that out<br />
of 17 women that took part in the venue, the vast majority – 11 girls –<br />
have chosen an <strong>Annais</strong> gown. We thank the owner and the whole team<br />
Ksymeny for such a fabulous event.<br />
Miss Ksymena rules<br />
Wedding<br />
impressions<br />
Wedding Impressions took place on the 23rd of October in gallery Alfa in Bialystok. During the<br />
event, eight bridal metamorphoses were created - each in a different styling. You could see the<br />
wedding in Indian, Hindu, Arabic, French, English, Spanish and Polish style. The Wedding Impressions<br />
were organized for a good cause – to collected money for the purchase of pharmaceuticals,<br />
medical supplies, medical equipment, rehabilitation equipment necessary for the Charity<br />
„Help Them”. The event also promoted a „new tradition” among couples getting married - to urge<br />
their guests to give the money they planned to spend on buying flowers to chosen charity.<br />
One of the main event co-organisers were Elzbieta Wierzbicka, owner of „Bellissima Exclusive”<br />
Wedding Salon and Bozena Radziwon, owner of „Mon Cheri”.<br />
Thanks to them <strong>Annais</strong> dresses took part in the wedding metamorphoses. Readers of the newspaper<br />
„Now Bialystok” could choose the best styling by texting the number they liked most to a<br />
number provided. We are proud to announce that the winner of the contest was Justyna Żłobicka,<br />
who was dresse in dress Sweety from <strong>Annais</strong> 2012 Collection.<br />
Timm <strong>Bridal</strong> Salon<br />
a Spectacular makeover in the shop interiors<br />
I received pictures of the new interior of the Timm Wedding Salon after a complete makeover.<br />
I wondered what prompted the owner - Britta Timm - to such a move.<br />
„In our old store we didn’t have enough space to handle more clients simultaneously. Now we can easily do<br />
this. We expanded the shop area from 150 to 500 sqm. This gives us the opportunity to improve the display<br />
of goods and add new styles to our current stock.<br />
Did anyone help you in the interior design?<br />
No, I have planned everything myself.<br />
Did this change in any way affect the sales figures?<br />
The change has contributed to our spectacular success. Customers are very enthusiastic about the new<br />
décor and feel very comfortable and good in our shop. This is exactly what we wanted. Many of our clients<br />
travel long distances to visit us. We care a lot about their comfort.<br />
Did this change affect the well-being of your staff?<br />
The climate of the new showroom entreats shopping and has a good influence on the staff. I think that nice,<br />
honest and professional service is extremely important. Good customer support is what we focus on in the<br />
first place. Our motto is - only when you see the glint in the eye of your customers and know that she had<br />
found her dream dress, you can feel the real satisfaction from what you are doing. Satisfied clients make<br />
us feel happy and recommend our shop to others, and this is exactly what it’s all about.<br />
Thank you for the interview<br />
Brautstudio Timm Britta Timm Westfälische Straße 8 Kamen<br />
Magdalena Mandryk
<strong>Annais</strong> in High Heels<br />
- a women’s meeting<br />
In the wedding industry, despite the involvement<br />
of many great men, yet women are the<br />
majority. That is why the event „<strong>Annais</strong> in<br />
High Heels” was addressed only to ladies. Key<br />
customers were invited to the Chojnata Palace<br />
in central Poland . The first day - November<br />
16 – started with a yoga training under<br />
the guidance of Przemek Nadolny from Yoga<br />
Republic. For the vast majority of us it was<br />
our first experience with yoga. The outlines of<br />
the philosophy of yoga have been introduced<br />
to us, we were shown a presentation of yogis<br />
capabilities, and then we proceeded to relaxation<br />
exercises.<br />
In the second part of the day we were enjoying<br />
wine while being pampered with paraffin<br />
treatments for hands. Some ladies relaxed in<br />
the sauna room. There was no end to conversations.<br />
Discussions which revolved around<br />
the topic of wedding gowns moved to banquet<br />
14 magazine 2012 annaisbridal.com<br />
tables, and the evening dinner meeting lasted<br />
till late hours.<br />
The next day there was a meeting with one<br />
of the <strong>Annais</strong> designers - Monika Grzelak-<br />
-Kozlowska. Monika tried to provide us with<br />
design rudiments and told us about her inspirations.<br />
The talks, however, have chosen a<br />
different direction. We focused on issues relating<br />
to sales in individual stores, such as the<br />
price of dresses, competition, advertising, internet<br />
sales as well as the structure of dresses,<br />
alterations and possible enhancements. Did<br />
we find a wonderful solution? No, but each of<br />
us learned something interesting and worth<br />
considering. The exchange of thoughts, experiences,<br />
information turned out to be priceless.<br />
Not to mention the great feminine atmosphere<br />
which has developed over the two days spent<br />
together in Chojnata Palace.<br />
During the meeting our stockists gave us their<br />
suggestions for a new title for the <strong>Annais</strong> 2013<br />
collection. The following were selected through<br />
a vote:<br />
- Inspiration – Centrum Mody Ślubnej Ksymena<br />
Tąpkowice<br />
- Emotions – Butik Aśka Zielona Góra<br />
- Passion – Perfect Bride Koszalin<br />
In January, these three titles will be posted on<br />
our website: www.annaisbridal.pl and website<br />
visitors will vote on the best one. The author<br />
of the winning title will receive a full page advert<br />
for their store in the spring issue of the<br />
bridal journal „Panna Mloda”.<br />
The culmination of the meeting was a joint<br />
photo taken on the steps of the Palace. All ladies<br />
were wearing high heels.<br />
- from the left: Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>), Monika<br />
Grzelak-Kozlowska (one of the <strong>Annais</strong> designers), Iwona<br />
Czapla (Ksymena), Anna Wencel (<strong>Annais</strong> <strong>Bridal</strong>)<br />
discussions<br />
Magda Mazur (Impresja <strong>Bridal</strong>)<br />
on the evening banquet<br />
from the left: Anetta Szymanek (Demi <strong>Bridal</strong> from Lublin),<br />
Teresa Barska (Perfect Bride, Koszalin), Mariola Janowska<br />
(Vivien Szczecin), Paulina Kobiec (Kiara, Kielce), Bozena Flig<br />
(Gebi, Jelenia Góra)<br />
from the left: Joanna i Danuta Raplewicz (Butik Aska from<br />
Zielona Gora), Renata Maciaś (Karolina <strong>Bridal</strong> from Krakow),<br />
Anetta Szymanek (Demi <strong>Bridal</strong> from Lublin)<br />
Let’s do it!<br />
Yoga Master Przemek Nadolny<br />
showing the ladies how to do it :-)<br />
na poprzedniej stronie zdjęcie grupowe - <strong>Annais</strong> na obcasach<br />
od prawej u dołu Ewa Śliwa (Centrum Ewa Śliwa Bielsko Biała),<br />
Magda Flig (Wiktoria - Konin), Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>),<br />
Iwona Czapla (Ksymena - Tąpkowice),<br />
Anna Wencel (<strong>Annais</strong> <strong>Bridal</strong>), Mariola Janowska (Vivien Szczecin)<br />
Joanna Rapleiwcz (Aśka - Zielona Góra),<br />
Emilia Kobiec (Kiara - Kielce), Anetta Szymanek (Demi - Lublin),<br />
Paulina Kobiec (Kiara - Kielce), Monika Wach (Mona Liza - Piaseczno),<br />
z tyłu – Monika Grzelak-Kozłowską (<strong>Annais</strong> <strong>Bridal</strong>),<br />
Danuta Raplewicz (Aśka - Zielona Góra),<br />
Iza Szwedzińska (Dolce Vita Częstochowa),<br />
Renata Maciaś (Karolina Kraków), Andżelika Zaniewska (Angela Toruń),<br />
Magda Mazur (Impresja Rzeszów), córka właścicieli Salonu Karolina<br />
w Krakowie, a za nią u góry – Bożena Flig (Gebi - Jelenia Góra)<br />
annaisbridal.com magazine 2012 15
16 magazine 2012 annaisbridal.com<br />
Sweety<br />
Sentence<br />
„Love” Collection Bestsellers<br />
Sweety<br />
Sentence<br />
Folie<br />
Emporia<br />
Cherry<br />
Marie<br />
Gigi<br />
Majesty<br />
Bibione<br />
Amarylis<br />
Rosaria<br />
Folie
Cherry<br />
18 magazine 2012 annaisbridal.com<br />
Amarylis<br />
Marie Gigi
Majesty Bibione<br />
Emporia<br />
Rosaria
Style Sweety from the latest <strong>Annais</strong> <strong>Bridal</strong> collection on the cover<br />
of the Lower Silesia Bride and Groom Directory<br />
The Contest,<br />
„My <strong>Annais</strong><br />
Wedding Dress 2011”<br />
Dear Ladies, we’d like to remind you that the competition „My <strong>Annais</strong><br />
Wedding Dress 2011” is still going on. Your customers, who bought an<br />
<strong>Annais</strong> dress in 2011, may enter the site www.annaisbridal.pl and in<br />
accordance with the guidelines,write a short story about choosing their<br />
wedding dress and attach a photo. The winner of the competition, accompanied<br />
by her companion, will benefit from a two-day stay at an exclusive<br />
SPA hotel.<br />
The previous edition of the contest was won by Anna Małyszko, who spent<br />
a weekend with her husband at Hotel Verde Montana.<br />
The competition entries will be accepted until 31 January 2012. Till now<br />
we have received many touching stories, but we are eagerly waiting for<br />
more.<br />
<strong>Annais</strong> on the <strong>Bridal</strong> Fair<br />
“Stylish Wedding” in Kielce<br />
Thanks to long lasting cooperation with Kiara<br />
<strong>Bridal</strong> Shop, gowns from <strong>Annais</strong> <strong>Bridal</strong> have<br />
been entered to <strong>Bridal</strong> Awards competition,<br />
organized during the “Stylish Wedding” Fair,<br />
which took place in early November 2011. 19<br />
styles competed for the title of the most beautiful<br />
dress. For those who might be curious of the<br />
winning style, we present the award-winning<br />
gown Canute designed by Magdalena Basąg.<br />
This is how Arthur Wijata, stylist, and chairman<br />
of the jury commented the decision :<br />
„We are very pleased we have a different style inspired a bit by Japanese<br />
trends. A fitted, white and minimalist dress, is something that recently is<br />
very valued in international trends. We wanted to reward the courage<br />
and a different view on a “stylish wedding”. We also took into account that<br />
the audience will evaluate the dresses more commercially and in favour of<br />
embellishments. The truth is every bride wants to feel a princess.„<br />
<strong>Annais</strong> <strong>Bridal</strong> styles - Sweety and Valentina - were in the finals of the<br />
competition.<br />
Austria<br />
Gunskirchen<br />
Hänsel & Gretel<br />
Jenbach/Tirol<br />
Brautline! Helga Windisch<br />
tel. 0650/5608390<br />
St. Florian<br />
White lady<br />
St. Florian bei Schärding<br />
Wien<br />
romy dalle<br />
Bulgaria<br />
Sofia<br />
Valentin’s <strong>Bridal</strong> House<br />
tel. +35929831952<br />
Cyprus<br />
Nikozja<br />
miliotou<br />
tel. 22318355<br />
Czech Republic<br />
Brno<br />
Paulina - svatební salon<br />
Przedstawiciel na Czechy<br />
i Słowację<br />
tel. 541 247 831<br />
Buštěhrad<br />
Buštěhradský svatební salon<br />
tel. +420 312 250 427<br />
Ostrava<br />
Perla Sposa - svatební salon<br />
tel. 775 694 624<br />
Plzeň<br />
olga lanzendorfová - salon<br />
miriam<br />
tel. +420 377 224 299,<br />
Ústí nad Labem<br />
Svatební salon noblesse Paris<br />
tel. 475210384<br />
Denmark<br />
Sabro<br />
Kennedys<br />
tel. 086 495 2009<br />
France<br />
Wittelsheim<br />
dH mariage Sarl<br />
tel. 0033 389551946<br />
Germany<br />
Aachen<br />
marie Braut- und Festmoden<br />
GmbH<br />
tel. 02411604801<br />
Asperg<br />
Christina Braut<br />
- und abendmoden<br />
tel. 07141 7962332<br />
Bayreuth<br />
YVonnE - internationale<br />
Brautmode<br />
tel.0921 57771<br />
Berlin<br />
Balayi magazasi<br />
Berlin<br />
Hochzeitshaus Berlin<br />
tel.030 / 55 95 33 25<br />
Bernau<br />
Bernauer Braut- und<br />
Festmode<br />
Braunschweig<br />
Das Brautkleid<br />
tel.0531 270 33 22<br />
Coburg<br />
mode Galanterie e.K.<br />
tel. 09561 7054720<br />
Eisenberg<br />
atelier isa libell<br />
tel.+49 (0) 36691 45479<br />
Greifswald<br />
Feeling - festliche mode<br />
tel.0 38 34 77 18 99<br />
Hamburg<br />
Brautstudio dana<br />
tel.040 3296 4774<br />
Hanau<br />
Heaven Brautsudio<br />
tel.06181 67 08 97<br />
Kamen<br />
Brautstudio Timm<br />
tel.+49 (0)2307-2611260<br />
Karlsruhe<br />
Hochzeitshaus Karlsruhe<br />
tel. +49 (0)721 94 54 04 54<br />
Kassel<br />
Bel Etage<br />
tel.0561 739 90 03<br />
Leidersbach<br />
Cosi Brautmoden<br />
tel. 06028 9778801<br />
Magdeburg<br />
SiSSi-Brautmoden<br />
tel. +49 (0)391-555 69 59<br />
Mühlheim am Main<br />
romantic Brautgalerie<br />
tel. 06108/9973983<br />
München<br />
la Kope exquisite<br />
tel. 089 22 80 19 60<br />
Neu-Ulm<br />
Brautmode aEliTa<br />
tel.0176/83023475<br />
Neumünster<br />
Jil’s Bride<br />
tel. 04321/3342348<br />
Neustadt<br />
S.Gottwald<br />
tel.04561 8422<br />
Neutraubling<br />
marry now<br />
tel.09401 52 22 78<br />
Nürrnberg<br />
Elise de luxe:<br />
Braut & abendmode<br />
tel.0163 / 83 53 221<br />
Ravensburg<br />
Ehlis Brautstudio<br />
tel.+49 0751-3591257<br />
Saalfeld<br />
Valenino Brautmoden<br />
tel.0 36 71 /52 69 69<br />
Saarbrücken<br />
PUnToSPoSa<br />
tel.+49 (0) 6897/728819<br />
Schwabach<br />
romeo&Julia<br />
tel.09122 / 87 87 83<br />
Tuttlingen<br />
Prestige-mode<br />
tel.+49 (0)7461-9101777<br />
Wiesbaden<br />
7th-heaven<br />
tel. 0611 3082161<br />
Wuppertal<br />
Brautstudio Elena<br />
tel. 0202 8974819,<br />
Hungary<br />
Tatabánya - Hamant Kft.<br />
Wyłączny przedstawiciel<br />
na Węgry<br />
tel. + 36 30 461 3420<br />
Ireland<br />
Cootehill<br />
The <strong>Bridal</strong> loft<br />
tel. 049 555 2357<br />
Dublin<br />
Belleza <strong>Bridal</strong><br />
tel. +353 1 4789336<br />
Letterkenny, Co donegal<br />
Elite Brides tel. 074 91 77719<br />
Trim<br />
abellé <strong>Bridal</strong> Boutique<br />
tel. 0469483644<br />
Lithuania<br />
Kaunas<br />
Salonas laura<br />
tel. 8-37-709902<br />
Vilnius<br />
Salonas „Liuksura”<br />
Latvia<br />
Riga<br />
Salon Soufflee<br />
tel. +371 67271137<br />
Malta<br />
Gzira<br />
alamango <strong>Bridal</strong> ltd<br />
tel. 00356 21314331<br />
Netherlands<br />
Amsterdam<br />
linaVEnorE<br />
tel. 020 7587027<br />
Utrecht<br />
amina’s Beauty Bruidssalon<br />
tel. 030 - 276 6269<br />
Northern<br />
Ireland<br />
Belfast<br />
White Butterfly <strong>Bridal</strong><br />
tel. 02890 790126<br />
Lurgan<br />
Perfect day<br />
tel. 02838321607<br />
Magherafelt<br />
Verona <strong>Bridal</strong> Boutique<br />
tel. 028 7963 3232<br />
Newry<br />
my day <strong>Bridal</strong>wear<br />
tel. 02830833555<br />
Poland<br />
Białystok<br />
Cymbeline - Moda Ślubna<br />
tel. 85 742 8667<br />
Białystok<br />
Bellissima Exclusive<br />
tel. 857454546<br />
Bielsko-Biała - Śliwa<br />
tel. 604123899<br />
Bogatynia - Vivien<br />
tel. 604-282-730<br />
Chorzów - madame<br />
tel. 530-570-160<br />
Częstochowa<br />
dolce Vita<br />
tel. 34/ 361-56-19<br />
Elbląg - Victoria<br />
tel. 55 236-95-70<br />
Gliwice<br />
Evita-Studio mody<br />
tel. 32/ 23 01 777<br />
Gorzów Wielkopolski<br />
Bolero<br />
Grodzisk Mazowiecki<br />
donna<br />
tel. 22/ 7555773<br />
Jarocin<br />
Studio Ceremonia<br />
tel. 781238277<br />
Jelenia Góra - Gebi<br />
tel. 75/ 76-758-08<br />
Katowice<br />
Evita - Studio mody<br />
tel. 32/ 25-80-777<br />
Katowice-Tąpkowice<br />
Ksymena<br />
tel. 32/285 38 83<br />
Kielce - Kiara<br />
tel. 41-331-14-54<br />
Konin - Galeria mody<br />
tel. 516-033-877<br />
Koszalin - Perfect Bride<br />
tel. 94 347 74 01<br />
Kościerzyna - Alicja<br />
tel. 58 686 35 91<br />
Kraków - Cymbeline<br />
tel. 12 632-57-36<br />
Legionowo -<br />
Atelier Piękna<br />
tel. 664 775 688<br />
Lębork - Anna Proć<br />
tel. 605 255 969<br />
Lublin - demi<br />
tel. 81/ 532 93 93<br />
Łomża - la Paris<br />
tel. 668 689 555<br />
Łódź - Venus<br />
tel. 42 6840641<br />
Malbork - Alicja<br />
tel. 552726726<br />
Mielec - Gracja<br />
tel. 502 317 392<br />
Mińsk Mazowiecki<br />
Barbaritta<br />
tel. 25/ 758-59-65<br />
Nowy Sącz - Eurostyl<br />
tel. 184423761<br />
Nowy Sącz - Galeria Ślubna<br />
tel. 603 49 99 93<br />
Olsztyn - magdalena<br />
tel. 89 535 11 00<br />
Opole - Suzanne B.<br />
tel. 77/ 456-55-96<br />
Ostrołęka - Sindrella<br />
tel. 693 362 024<br />
Piaseczno - mona liza<br />
tel. 50 410 08 06<br />
Piasek k. Pszczyny<br />
White diva<br />
tel. 693 839 374<br />
Piła - Galeria Ślubna Bellissima<br />
tel. 501 450 418<br />
Płock - Sekret<br />
tel. 24 264-49-99<br />
Płońsk - Unique<br />
Poznań - nicole<br />
tel. 61/ 661-16-45<br />
Poznań - White Galery<br />
ul. Głogowska 16<br />
Pruszcz Gdański - Beatis<br />
tel. 58 304 97 18<br />
Przemyśl - Gaja<br />
tel. 511-255-111<br />
Rzeszów - Impresja<br />
tel. 17/ 852 15 17<br />
Siedlce - anna<br />
tel. 25 644 38 20<br />
Starogard Gdański -Alicja<br />
tel. 58/ 562-68-44<br />
Starogard Gdański - Bianka<br />
tel. 503 705 801<br />
Suwałki - Wenus<br />
tel. +48 513 176 271<br />
Szczecin - Vivien<br />
tel. 91 48 48 302<br />
Świdnica - Flavie<br />
tel. 74 856 99 32<br />
Tarnów - Eurostyl<br />
tel. 14/ 621-38-64<br />
Tczew - Alicja<br />
tel. 58/ 532-18-62<br />
Toruń - angela<br />
tel. 663-690-709<br />
Tychy - Evita<br />
tel. 32/ 736-95-95<br />
Warszawa - agora<br />
tel. 22 879 99 81<br />
Wejherowo - Joanna<br />
Wrocław<br />
Salon Firmowy annais<br />
tel. 71 322-10-51<br />
Wrocław - Bellissima<br />
tel. 71/ 355-70-01<br />
Zduńska Wola<br />
Galeria Mody Ślubnej<br />
tel. 43 825 32 01<br />
Zielona Góra - Aśka<br />
tel. 68 325 61 60<br />
Złotów - E-Styl<br />
tel. 782 927 467<br />
Romania<br />
Bucharest - Urban Brides<br />
tel. 0040 723 247 246<br />
Marghita<br />
Crystal Bride<br />
tel.0040 751976581<br />
Slovakia<br />
Bratislava - Monika<br />
tel. +421 902 612 491<br />
Chrabrany - marilyn<br />
tel.0918 141 181<br />
Košice - Salon Elisabeth<br />
tel.+421 55 622 00 18<br />
Púchov - Carmen<br />
tel. +421 949 535 675<br />
United<br />
Kingdom<br />
Bloxwich - Jeneve <strong>Bridal</strong><br />
tel. 01922 401 777<br />
Bristol - a Class Brides<br />
tel. 0117 919 3007<br />
Leicester - dona nicole<br />
tel. 01162553131<br />
Mappleborough Green<br />
The Gown Gallery<br />
tel. 07790 556610<br />
Tuckingmill<br />
little anne-maids<br />
tel. 01209 61 33 66<br />
annaisbridal.com magazine 2012 23<br />
Our stOre lOcatOr
annais - Wedding Quarter<br />
ul. Jesionowa 3<br />
55-011 Siechnice/Wrocław<br />
www.annaisbridal.com