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annaisbridal.com magazine 2012 1


May the joy and peace of Christmas<br />

accompany you throughout the New Year.<br />

We wish you very happy 2012<br />

rich in positive personal experiences,<br />

and fulfilment of professional ambitions and aspirations<br />

A fruitful year that will bring a lot of satisfaction<br />

Anna Dziadowicz<br />

Anna Wencel<br />

In this issue:<br />

Love Collection on Modatex Fashion Fair 2011 - p. 4<br />

New <strong>Annais</strong> Representative for the German speaking markets - p. 5<br />

Results for the <strong>Annais</strong> Sales Person of the Year 2011 contest - p. 5<br />

The changing form of doing business on the Polish Market - p. 6<br />

<strong>Annais</strong> in The UK & Ireland - p. 7<br />

Belleza <strong>Bridal</strong> - The first shop in Ireland - p. 7<br />

British <strong>Bridal</strong> Exhibition in Harrogate - p. 8<br />

A small white dress - p. 9<br />

Nicole <strong>Bridal</strong> Salon in Rose Poraja Manor - p. 10<br />

The preview of the “Love” collection in <strong>Annais</strong> Flagship Store - p. 11<br />

After Wedding Party on The Krakow’s Market Square - p. 12<br />

Wedding Impressions in Bialystok - p. 13<br />

Timm - a new <strong>version</strong> of the bridal shop - p. 13<br />

<strong>Annais</strong> on High Heels - p. 14<br />

Best sellers from the Love Collection - p. 16<br />

<strong>Annais</strong> on magasine covers - p. 22<br />

The Contest „My <strong>Annais</strong> Wedding Dress 2011” - p. 22<br />

<strong>Annais</strong> on Stylish Wedding Fair in Kielce - p. 22<br />

Enjoy reading! Editor: Anna Wencel<br />

Style Fergie on the front cover<br />

annaisbridal.com magazine 2012 3


Anna Dziadowicz with Iwona Szymańska<br />

(Nicole Poznań)<br />

Famous <strong>Annais</strong> Fudge<br />

<strong>Annais</strong> <strong>Bridal</strong> Stand<br />

MODATEX<br />

FASHION FAIR<br />

And the lucky winner is....<br />

New labels<br />

Anna Wencel conversating with the<br />

owners of the CM wedding shop in Berlin<br />

Model wearing the Amaranta dress and Tivoli dress<br />

„Love” Collection<br />

at the Modatex <strong>Bridal</strong><br />

Fair in June 2011<br />

Modatex was the first important test for <strong>Annais</strong> new collec-<br />

tion. Dresses are shown to a huge amount of visitors from all<br />

over Europe. The visitors are professionals, who can evaluate<br />

the design and quality. The measure of success is of course the<br />

number of orders. Our new collection, titled „Love” passed the<br />

test with flying colors.<br />

<strong>Annais</strong> <strong>Bridal</strong> stays true to its design and after several years<br />

of exhibiting at Modatex this is really paying off. In the era of<br />

plain dresses we still have many lace and sparkle enthusiasts.<br />

Moreover, not every girl looks good in a simple creation and<br />

retailers know very well about this. The brides very often come<br />

in with their mind set on a plain and modest bridal gown, but<br />

when they try on the ones with more lace and detail they often<br />

end up falling in love with those. And the <strong>Annais</strong> label, as a real<br />

champion in lace and stones, benefits from this.<br />

Representatives of the bridal shops in Germany, just like our<br />

other stockists, expect <strong>Annais</strong> styles to stay very <strong>Annais</strong>. During<br />

Modatex the best selling styles were those with decorative lacy<br />

finish and richly embroidered such as Amaryllis, Bibione, Folie,<br />

Tivoli, Sweety, Marie. These styles have already hit the stores<br />

and judging by the amount of orders coming in already, they<br />

are very popular with brides.<br />

For the seasons ahead <strong>Annais</strong> <strong>Bridal</strong> offered its customers a<br />

loyalty program with special discounts. During the Modatex<br />

event all customers who have benefited from significant discounts<br />

on their initial order for the new season, were also entered<br />

into a prize draw.<br />

The winners are:<br />

1. Paulina CM Wedding from Berlin won a Wittchen travel<br />

suitcase.<br />

2. Karola Opolony Salon Brautkleid from Braunschweig won<br />

a leather wallet by Wittchen<br />

3. White Lady of Austria won the Wittchen business<br />

card holder<br />

Congratulations !!!<br />

With the end of October <strong>Annais</strong> <strong>Bridal</strong> gained a<br />

new addition to the team. Magdalena Mandryk<br />

will be looking after German-speaking markets<br />

(Germany, Austria, Switzerland).<br />

Although I have joined <strong>Annais</strong> <strong>Bridal</strong> only recently,<br />

I have already been on my first business trip,<br />

during which I had the opportunity to visit our regular<br />

customers and win new ones.<br />

I’m personally charmed by the beautiful lace and<br />

good quality of the <strong>Annais</strong> range. Therefore, it is<br />

easier for me to convince my clients. My visit to<br />

Switzerland, resulted in the acquisition of two new<br />

stockists. The most successful styles in that region<br />

were Kristi and Amaranta.<br />

I look forward to further cooperation with <strong>Annais</strong><br />

<strong>Bridal</strong> customers .<br />

Please keep in mind the loyalty program, which<br />

will help you save some money this season. And<br />

recommend our brand to others – I will happily go<br />

on another trip, to present our offer :-)<br />

Should you have any questions, concerns or just<br />

want to chat and exchange information,<br />

please call or write.<br />

Regards from Poland,<br />

Magdalena Mandryk<br />

Nowy<br />

przedstawiciel<br />

Magdalena Mandryk<br />

Tel.: +48 71 723 07 36<br />

Fax: +48 71 788 50 60<br />

Mobil: +49 162 75835171<br />

E-Mail: office@annaisbridal.com<br />

Web: www.annaisbridal.de<br />

Konkurs<br />

Sprzedawca <strong>Annais</strong> 2011<br />

rozstrzygnięty<br />

During the Fair we announced the results of the Competition „<strong>Annais</strong> Sales Person of<br />

the year 2011”. The Best Sales Person Award 2011 and 3000 zł went to Irena Gruman<br />

of Suzanne B. <strong>Bridal</strong> Shop in Opole.<br />

And a second place prize of 1500 zł was handed to Joanna Gubała from the Centre of<br />

Wedding and Evening Fashion Ksymena from Tąpkowice in Silesia<br />

Third place and the prize of 1500 zł received Beata Sarnat from Kiara Wedding Salon<br />

in Kielce<br />

Congratulations to all the ladies!<br />

Special thanks for the high number of sales and very good cooperation were dedicated<br />

to the owner of Ksymena Center - Iwona Chapla. 2011 collection was titled<br />

„Journey”, so the prize was obviously an item useful when travelling. Iwona received<br />

a beautiful Wittchen brand suitcase.<br />

Special thanks were also directed to the owners of Kiara <strong>Bridal</strong> Shop- Emilia and<br />

Paulina Kobiec. Leather wallets always work well, not just on the go.<br />

Great happiness after the contest<br />

results - Irena Gruman (winner of first<br />

prize) from Suzanne B. <strong>Bridal</strong> in Opole<br />

The Ksymena <strong>Bridal</strong> team with the<br />

shop owner Iwona Czapla. Joanna<br />

Gubala is celebrating after taking the<br />

2nd place in the contest<br />

Paulina Kobiec from<br />

Kiara <strong>Bridal</strong> in Kielce<br />

is proudly showing<br />

the award for her<br />

sales staff Beata<br />

Sarnat. ><br />

annaisbridal.com magazine 2012 5


The changing form of doing business<br />

on the Polish Market<br />

This year, for the first time we departed from<br />

organizing a spectacular show of new collection,<br />

which was normally combined with an<br />

evening banquet. It was not an easy decision,<br />

because we all got used to the September event<br />

and a joint meeting. Many of us have great<br />

memories from the fashion shows at Książ Castle<br />

or Hotel Monopol ...<br />

B2B Trade<br />

On the wave of the changing bridal market in<br />

Poland, however, it was necessary to change<br />

the form of contracting. Our stockists gladly<br />

approved this.<br />

The first Polish preview of the new collection<br />

„Love” was held on 20-21 August in Warsaw<br />

during the B2B <strong>Bridal</strong> Fair. The <strong>Annais</strong> 2012<br />

fashion show was held several times a day, so<br />

that each of our customers could get a good<br />

look at the designs. We tried to make a very<br />

welcoming and pleasant atmosphere on our<br />

stand. We are very pleased that despite a diffi-<br />

From the left: Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>),<br />

Iwona Czapla (Ksymena), Iwona Szymańska<br />

(Nicole), Irena Gruman (Suzanne B), Wojtek Szymanski<br />

(Nicole) and Andrzej Gruman (Suzanne B)<br />

Anna Dziadowicz w rozmowie z właścicielami<br />

Perfect Bride z Koszalina<br />

cult season, so many of our customers cam to<br />

stock up for the new season ahead.<br />

Starting with the 2012 season we are working<br />

on the basis of the loyalty program, „Won -<br />

Won”. Most stores benefited from discounts<br />

offered by <strong>Annais</strong> on the initial orders. Depending<br />

on the number of ordered dresses each<br />

of the shops placed a coupon marked 5, 10 or<br />

15%. into a glass capsule. The prize draw was<br />

held at the end of the exhibition. Lucky winners<br />

are:<br />

1. Among the 15% coupons- Magdalena Mazur<br />

- Impression Wedding Salon from Rzeszów -<br />

the prize - a Wittchen suitcase<br />

2. Among the 10% coupons- Anetta Szymanek<br />

- Demi Wedding Salon from Lublin - the prize<br />

- a red Wittchen leather wallet.<br />

3. Among the 5% coupons- Beata Czajka – Beatis<br />

<strong>Bridal</strong> Shop from Pruszcz Gdanski - the<br />

prize - a red, leather business card holder<br />

from Wittchen<br />

Congratulations!!!<br />

The Fashion shows focused all visitors attention Losowanie nagród<br />

Ladies in red: Iwona (Nicole) and Irena (Suzanne<br />

B.) together with Mister Wojtek from Nicole<br />

<strong>Bridal</strong> Fashion<br />

The next event enabling Polish retailers to buy<br />

<strong>Annais</strong> stock took place on 16-17 September,<br />

also in Warsaw, during The “<strong>Bridal</strong> Fashion”<br />

Fair. We have prepared a much smaller stand<br />

stand, but still wanted to be present also on<br />

this exhibition. In addition to the new customers<br />

we were glad to meet with many of our<br />

regular customers.<br />

After these two big events we can conclude<br />

with satisfaction that the 2012 collection<br />

„Love” was received with genuine approval.<br />

Your orders are without doubt a good proof<br />

for this. We would like to warmly welcome all<br />

new <strong>Annais</strong> stockists. We wish all our clients<br />

a successful season in 2012. Please remember<br />

about the loyalty program and the discounts<br />

that you can receive for your efforts.<br />

Good luck!<br />

on the right new stockists in Krakow (Karoline<br />

<strong>Bridal</strong> Shop) and on the left Ela Wierzbicka and<br />

Bozena Radziwan owners of Bellissima Exclusive<br />

and <strong>Bridal</strong> Fashion in Bialystok<br />

Owners of Kiara <strong>Bridal</strong> Shop in Kielce<br />

England, Scotland, Ireland and Northern Ireland<br />

In each of these countries we already have quite a few stockists. <strong>Annais</strong><br />

dresses are being very well received by British and Irish customers!<br />

What are the main reasons for this success? Here’s what owners of the<br />

shops most often tell me: the original design, beautiful, unique lace and<br />

decorations, suitable price points and decent fit and quality.<br />

<strong>Bridal</strong> industry in England is a very saturated market, but many stores<br />

are looking for something fresh and original – with so many shops<br />

around they need unique styles that others don’t have. This is a potential<br />

hidden in the <strong>Annais</strong> label. During the last visit I travelled throughout<br />

the United Kingdom from Bristol in the south to Edinburgh and<br />

Glasgow up north in Scotland, but apart from some different regional<br />

trends, regardless of the location on the map, the overall opinions were<br />

very similar. Most stockists have chose at least 10 styles from the collection.<br />

It was more difficult to finalize the order - after buying their stock<br />

at the bridal fairs their budget for the purchase of further styles was limited.<br />

Among the dresses ordered dominated Emporia, Amaryllis, and<br />

Essence. Tivoli was ordered alternately with Folie and took ex aeqo the<br />

4th place. The PL265 bolero designed originally for the Tivoli style has<br />

proved to be a huge stunner. All my stockist agree that it’s beautiful,<br />

versatile and changes the nature of each dress. Some of the ladies opted<br />

for a knee length dress Kasumi – they fell in love with the beautiful lace<br />

on the skirt and the unique vintage styling.<br />

A few words about <strong>Annais</strong> <strong>Bridal</strong> from<br />

the owner of Belleza <strong>Bridal</strong> in Dublin,<br />

Ireland<br />

Having discovered the <strong>Annais</strong> <strong>Bridal</strong> brand while in Poland i was eager<br />

to find out more, we have discovered a designer who had what we were<br />

missing and needed. We have built up our relationship & collection of<br />

dresses over the past year with <strong>Annais</strong> & have had fantastic response<br />

from our customers. <strong>Annais</strong> staff are a pleasure to work with & no question<br />

too small or trivial, quick deliveries & superb quality. Exclusivity<br />

is of importance to us at Belleza & that is what <strong>Annais</strong> has given us. We<br />

look forward to many years of working with <strong>Annais</strong>”<br />

Belleza <strong>Bridal</strong>, 1st Floor, Lantz Building, 2 Charlemont St<br />

tekst Patrycja Łobaczewska<br />

Foreign contractors really appreciate these personal visits in their<br />

shops. It gives them an opportunity to see almost the entire collection in<br />

their own premises, which in return helps to make a thoughtful and accurate<br />

choice. There is no hustle and bustle, the excess of goods around<br />

and rush, which usually accompanies the bridal fairs.<br />

I look forward to more trips and meetings. Next on the list is Ireland,<br />

where I will be visiting bridal shops in February 2012. I am extremely<br />

happy, because <strong>Annais</strong> gowns have already been worn by brides at<br />

many weddings in Ireland and Northern Ireland. Most popular styles<br />

so far are: Cherry, Mirabel, Mabelle and Brittany, but frankly it is hard<br />

to discern any trend here, because nearly all the styles, which are in the<br />

shops there have been picked by brides. With no doubt advertising on<br />

the outside cover of the Irish Wedding Diary has helped us in reaching<br />

the end customers. We already have brides who are looking for dresses<br />

presented in the advert. Therefore, there will be more advertising and<br />

meetings with stockists.<br />

I have a special sentiment for the Irish market, because a shop in Dublin<br />

was the first to order the <strong>Annais</strong> dresses and a pioneer on the UK & Ireland<br />

<strong>Annais</strong> stockist list.<br />

Patrycja Łobaczewska<br />

One of the Belleza team - beautiful Jana<br />

- wearing style Welline<br />

The stunning Sweety style in a photo<br />

shoot in Ireland<br />

annaisbridal.com magazine 2012 7


Taking an order from the owner of Little<br />

Anne-Maids <strong>Bridal</strong> Shop<br />

Busy during the exhibition<br />

British <strong>Bridal</strong><br />

Exhibition<br />

in Harrogate<br />

„To be or not to be” - that is the question<br />

For this Shakespearean sententia our answer is....<br />

-TO BE!<br />

And so <strong>Annais</strong> <strong>Bridal</strong> has for the first time exhibited<br />

this September at the biggest trade fair in the<br />

bridal industry in Britain - The British <strong>Bridal</strong> Exhibition<br />

in Harrogate in the North of England. The<br />

main purpose of our first show was to gather valuable<br />

information regarding the exhibition itself as<br />

well as the british bridal industry, especially since<br />

it’s a completely new market for us. Exhibition space<br />

is enormous, but companies are located in many<br />

smaller and larger halls, so entering one of them<br />

does not make such an impression, as we know<br />

from the huge halls in Essen. However, you can<br />

feel overwhelmed after the first glance at the list<br />

of exhibitors. The feedback from our existing and<br />

new customers reasurred us that we are offering<br />

a product that is different and very good. We have<br />

beautiful custom designed lace - Cherry, Emporia,<br />

Sweety, Amaranta, Brittany, Miracle, Mirabel -<br />

which pleases regardless of latitude. Therefore, we<br />

definitely plan to exhibit next September in Harrogate<br />

and in the meantime we encourage retailers to<br />

visit our website www.annaisbridal.com - and fill<br />

out the become a distributor form.<br />

We are happy to come and see you and discuss all<br />

the details<br />

Anna Wencel (<strong>Annais</strong>) with flowers to congratulate<br />

<strong>Bridal</strong> Buyer on their 20th Anniversary<br />

Sweety style - this lace finish is really admirable<br />

On The Polish Wedding Show in 2011, presenting<br />

the world fashion trends, <strong>Annais</strong> <strong>Bridal</strong><br />

surprised all guests with a short asymmetrical<br />

dress made from Richelieu lace. This dress<br />

has not passed unnoticed. Comments in the<br />

audience were various – from one extreme to<br />

the other.<br />

I was a bit shocked by a comment of a young<br />

girl, who said, „The model in this dress looks<br />

like a hostess, this style is completely inappropriate<br />

for a wedding, more suitable for a<br />

disco.”<br />

If you actually had a very slim figure and beautiful<br />

legs, would you not be tempted to put<br />

on a short dress? I think that a woman, who<br />

will have enough courage to dress in the Orelie<br />

style designed by <strong>Annais</strong> deserves sincere<br />

congratulations. Firstly because of the impeccable<br />

figure (I can not imagine that you could<br />

wear this dress in a larger size) as well as courage<br />

in breaking stereotypes. Many women<br />

on daily basis are not confident enough to put<br />

on a mini skirt, let alone on their own wedding.<br />

Other comments of young women watching<br />

the show, confirmed that a Polish Bride, ac-<br />

Small white<br />

- for a wedding or a disco?<br />

tually a Polish girl to be more general is not<br />

ready to wear such a daring outfit.<br />

„Beautiful dress, but I do not have figures for<br />

this type of cut” - whispered a girl, slim – about<br />

175cm tall – „my thighs and and bum are<br />

way to fat” - she added. Her mother commented-”If<br />

I was at a church wedding where the<br />

bride would be in a mini like that, which would<br />

barely cover her charms, I would definitely disapprove<br />

it, moreover, your grandmother and<br />

aunt would not like it at all, and what would<br />

the priest say? „<br />

I personally believe that a short dress can be<br />

as elegant as a long one, what’s most important<br />

is to feel good in it. With that style maybe<br />

the designer went a bit to far with the length<br />

- the dress barely reaches half the thigh, but<br />

as a whole it looks great. It reminds me of a<br />

Coco Chanel outfit from the 20’s – a little white<br />

dress. The gowns bridal nature is highlighted<br />

by a very original and trendy Richelieu lace,<br />

which is covers the gown.<br />

In my opinion, short dresses are not the negation<br />

of tradition nor elegance, it is not a faux<br />

pas according to me to wear such a dress in<br />

the church.<br />

Orelie<br />

annaisbridal.com magazine 2012 9


For the 2012 season <strong>Annais</strong> has designed short dresses<br />

a bit less controversial than the above-described Orelie,<br />

more in line with the generally accepted canon of<br />

wedding fashion.<br />

Both styles, Imperia and Kasumi are knee-length<br />

dresses, inspired by the fashion in the 50’s. These<br />

gowns have a very fitted corset top and a wide pleated<br />

skirt. Very girlish and romantic.<br />

A very safe option for women who dream of wearing a<br />

short dresses for their wedding is to have the dress on<br />

only for a civil wedding or just the wedding reception<br />

– this should not offend anyone. After all, our mums<br />

very often wore short dresses, and even very short<br />

dresses - such length as the previously mentioned Orelie<br />

style – for their civil wedding. You can also wear a<br />

short dress on the wedding after-party.<br />

So girls, lets wear mini dresses, to weddings and to<br />

discos.<br />

Anna Dziadowicz<br />

Imperia<br />

Nicole <strong>Bridal</strong> Salon<br />

in Rose Poraja Manor<br />

In late August, one of our stockists Nicole from Poznan for the second<br />

time took part in the Wedding Music Festival and a Feast of the Rose<br />

Picnic organized by the owners of magnificant Manor called Rose Poraja.<br />

Both the interior of the mansion and the surrounding were a wonderful<br />

setting for <strong>Annais</strong> dresses. Dress Polly played the leading role, presented<br />

by the bridal shop’s owners son’s girlfriend.<br />

The preview of the “Love” collection<br />

in <strong>Annais</strong> Flagship Store<br />

in Wroclaw<br />

The “Love” collection was launched in the <strong>Annais</strong> Flagship Store<br />

in Wroclaw in mid-November. The sales season, especially in large cities,<br />

has moved at least two months back. In the previous years the new season<br />

would normally start in January.<br />

Now its a good idea to have new styles in November.<br />

Future brides came asking for the new collection already in September.<br />

With eagerness, but also fear, we anticipated the first reactions<br />

to the new designs. Many girls measured the ruffled bottom styles.<br />

Sentence and Ricky were really popular among those.<br />

From the Tulle skirt dresses Folie was by far the most liked style.<br />

Not many ladies - contrary to market trends and our expectations<br />

- wanted to measure plain and simple dresses.<br />

In this range the best was Rosaria.<br />

And, as it usually is with <strong>Annais</strong>,<br />

the leading designs were the lacy and embroidered ones:<br />

Marie, Majesty, Sweety.


<strong>Annais</strong> representatives together with newly weds. Brides wearing <strong>Annais</strong><br />

gowns<br />

<strong>Annais</strong> together with Ksymena team<br />

After Wedding Party<br />

on The Krakow’s Market Square<br />

How to extend the unique atmosphere of the great Day of Marriage?<br />

How to awaken those emotions again? First of all you need put on<br />

your wedding dress. Iwona Czapla - owner of Ksymena Wedding Center<br />

in Tąpkowice managed to convince as many as 17 young married<br />

women to present themselves once again in their wedding gowns.<br />

On October 1st - a beautiful and sunny Sunday - ladies with their husbands<br />

dresses exactly as they were on their wedding days - entered<br />

the Market Square, causing a stir among the crowds of citizens and<br />

tourists in Krakow.<br />

The highlight of the event was a joint photograph at the Adam Mickiewicz<br />

monument. Representatives of the bridal dress labels stocked by<br />

Ksymena Wedding Centre, including <strong>Annais</strong> <strong>Bridal</strong>, were also invited<br />

to be part of the photographed image. We were very pleased that out<br />

of 17 women that took part in the venue, the vast majority – 11 girls –<br />

have chosen an <strong>Annais</strong> gown. We thank the owner and the whole team<br />

Ksymeny for such a fabulous event.<br />

Miss Ksymena rules<br />

Wedding<br />

impressions<br />

Wedding Impressions took place on the 23rd of October in gallery Alfa in Bialystok. During the<br />

event, eight bridal metamorphoses were created - each in a different styling. You could see the<br />

wedding in Indian, Hindu, Arabic, French, English, Spanish and Polish style. The Wedding Impressions<br />

were organized for a good cause – to collected money for the purchase of pharmaceuticals,<br />

medical supplies, medical equipment, rehabilitation equipment necessary for the Charity<br />

„Help Them”. The event also promoted a „new tradition” among couples getting married - to urge<br />

their guests to give the money they planned to spend on buying flowers to chosen charity.<br />

One of the main event co-organisers were Elzbieta Wierzbicka, owner of „Bellissima Exclusive”<br />

Wedding Salon and Bozena Radziwon, owner of „Mon Cheri”.<br />

Thanks to them <strong>Annais</strong> dresses took part in the wedding metamorphoses. Readers of the newspaper<br />

„Now Bialystok” could choose the best styling by texting the number they liked most to a<br />

number provided. We are proud to announce that the winner of the contest was Justyna Żłobicka,<br />

who was dresse in dress Sweety from <strong>Annais</strong> 2012 Collection.<br />

Timm <strong>Bridal</strong> Salon<br />

a Spectacular makeover in the shop interiors<br />

I received pictures of the new interior of the Timm Wedding Salon after a complete makeover.<br />

I wondered what prompted the owner - Britta Timm - to such a move.<br />

„In our old store we didn’t have enough space to handle more clients simultaneously. Now we can easily do<br />

this. We expanded the shop area from 150 to 500 sqm. This gives us the opportunity to improve the display<br />

of goods and add new styles to our current stock.<br />

Did anyone help you in the interior design?<br />

No, I have planned everything myself.<br />

Did this change in any way affect the sales figures?<br />

The change has contributed to our spectacular success. Customers are very enthusiastic about the new<br />

décor and feel very comfortable and good in our shop. This is exactly what we wanted. Many of our clients<br />

travel long distances to visit us. We care a lot about their comfort.<br />

Did this change affect the well-being of your staff?<br />

The climate of the new showroom entreats shopping and has a good influence on the staff. I think that nice,<br />

honest and professional service is extremely important. Good customer support is what we focus on in the<br />

first place. Our motto is - only when you see the glint in the eye of your customers and know that she had<br />

found her dream dress, you can feel the real satisfaction from what you are doing. Satisfied clients make<br />

us feel happy and recommend our shop to others, and this is exactly what it’s all about.<br />

Thank you for the interview<br />

Brautstudio Timm Britta Timm Westfälische Straße 8 Kamen<br />

Magdalena Mandryk


<strong>Annais</strong> in High Heels<br />

- a women’s meeting<br />

In the wedding industry, despite the involvement<br />

of many great men, yet women are the<br />

majority. That is why the event „<strong>Annais</strong> in<br />

High Heels” was addressed only to ladies. Key<br />

customers were invited to the Chojnata Palace<br />

in central Poland . The first day - November<br />

16 – started with a yoga training under<br />

the guidance of Przemek Nadolny from Yoga<br />

Republic. For the vast majority of us it was<br />

our first experience with yoga. The outlines of<br />

the philosophy of yoga have been introduced<br />

to us, we were shown a presentation of yogis<br />

capabilities, and then we proceeded to relaxation<br />

exercises.<br />

In the second part of the day we were enjoying<br />

wine while being pampered with paraffin<br />

treatments for hands. Some ladies relaxed in<br />

the sauna room. There was no end to conversations.<br />

Discussions which revolved around<br />

the topic of wedding gowns moved to banquet<br />

14 magazine 2012 annaisbridal.com<br />

tables, and the evening dinner meeting lasted<br />

till late hours.<br />

The next day there was a meeting with one<br />

of the <strong>Annais</strong> designers - Monika Grzelak-<br />

-Kozlowska. Monika tried to provide us with<br />

design rudiments and told us about her inspirations.<br />

The talks, however, have chosen a<br />

different direction. We focused on issues relating<br />

to sales in individual stores, such as the<br />

price of dresses, competition, advertising, internet<br />

sales as well as the structure of dresses,<br />

alterations and possible enhancements. Did<br />

we find a wonderful solution? No, but each of<br />

us learned something interesting and worth<br />

considering. The exchange of thoughts, experiences,<br />

information turned out to be priceless.<br />

Not to mention the great feminine atmosphere<br />

which has developed over the two days spent<br />

together in Chojnata Palace.<br />

During the meeting our stockists gave us their<br />

suggestions for a new title for the <strong>Annais</strong> 2013<br />

collection. The following were selected through<br />

a vote:<br />

- Inspiration – Centrum Mody Ślubnej Ksymena<br />

Tąpkowice<br />

- Emotions – Butik Aśka Zielona Góra<br />

- Passion – Perfect Bride Koszalin<br />

In January, these three titles will be posted on<br />

our website: www.annaisbridal.pl and website<br />

visitors will vote on the best one. The author<br />

of the winning title will receive a full page advert<br />

for their store in the spring issue of the<br />

bridal journal „Panna Mloda”.<br />

The culmination of the meeting was a joint<br />

photo taken on the steps of the Palace. All ladies<br />

were wearing high heels.<br />

- from the left: Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>), Monika<br />

Grzelak-Kozlowska (one of the <strong>Annais</strong> designers), Iwona<br />

Czapla (Ksymena), Anna Wencel (<strong>Annais</strong> <strong>Bridal</strong>)<br />

discussions<br />

Magda Mazur (Impresja <strong>Bridal</strong>)<br />

on the evening banquet<br />

from the left: Anetta Szymanek (Demi <strong>Bridal</strong> from Lublin),<br />

Teresa Barska (Perfect Bride, Koszalin), Mariola Janowska<br />

(Vivien Szczecin), Paulina Kobiec (Kiara, Kielce), Bozena Flig<br />

(Gebi, Jelenia Góra)<br />

from the left: Joanna i Danuta Raplewicz (Butik Aska from<br />

Zielona Gora), Renata Maciaś (Karolina <strong>Bridal</strong> from Krakow),<br />

Anetta Szymanek (Demi <strong>Bridal</strong> from Lublin)<br />

Let’s do it!<br />

Yoga Master Przemek Nadolny<br />

showing the ladies how to do it :-)<br />

na poprzedniej stronie zdjęcie grupowe - <strong>Annais</strong> na obcasach<br />

od prawej u dołu Ewa Śliwa (Centrum Ewa Śliwa Bielsko Biała),<br />

Magda Flig (Wiktoria - Konin), Anna Dziadowicz (<strong>Annais</strong> <strong>Bridal</strong>),<br />

Iwona Czapla (Ksymena - Tąpkowice),<br />

Anna Wencel (<strong>Annais</strong> <strong>Bridal</strong>), Mariola Janowska (Vivien Szczecin)<br />

Joanna Rapleiwcz (Aśka - Zielona Góra),<br />

Emilia Kobiec (Kiara - Kielce), Anetta Szymanek (Demi - Lublin),<br />

Paulina Kobiec (Kiara - Kielce), Monika Wach (Mona Liza - Piaseczno),<br />

z tyłu – Monika Grzelak-Kozłowską (<strong>Annais</strong> <strong>Bridal</strong>),<br />

Danuta Raplewicz (Aśka - Zielona Góra),<br />

Iza Szwedzińska (Dolce Vita Częstochowa),<br />

Renata Maciaś (Karolina Kraków), Andżelika Zaniewska (Angela Toruń),<br />

Magda Mazur (Impresja Rzeszów), córka właścicieli Salonu Karolina<br />

w Krakowie, a za nią u góry – Bożena Flig (Gebi - Jelenia Góra)<br />

annaisbridal.com magazine 2012 15


16 magazine 2012 annaisbridal.com<br />

Sweety<br />

Sentence<br />

„Love” Collection Bestsellers<br />

Sweety<br />

Sentence<br />

Folie<br />

Emporia<br />

Cherry<br />

Marie<br />

Gigi<br />

Majesty<br />

Bibione<br />

Amarylis<br />

Rosaria<br />

Folie


Cherry<br />

18 magazine 2012 annaisbridal.com<br />

Amarylis<br />

Marie Gigi


Majesty Bibione<br />

Emporia<br />

Rosaria


Style Sweety from the latest <strong>Annais</strong> <strong>Bridal</strong> collection on the cover<br />

of the Lower Silesia Bride and Groom Directory<br />

The Contest,<br />

„My <strong>Annais</strong><br />

Wedding Dress 2011”<br />

Dear Ladies, we’d like to remind you that the competition „My <strong>Annais</strong><br />

Wedding Dress 2011” is still going on. Your customers, who bought an<br />

<strong>Annais</strong> dress in 2011, may enter the site www.annaisbridal.pl and in<br />

accordance with the guidelines,write a short story about choosing their<br />

wedding dress and attach a photo. The winner of the competition, accompanied<br />

by her companion, will benefit from a two-day stay at an exclusive<br />

SPA hotel.<br />

The previous edition of the contest was won by Anna Małyszko, who spent<br />

a weekend with her husband at Hotel Verde Montana.<br />

The competition entries will be accepted until 31 January 2012. Till now<br />

we have received many touching stories, but we are eagerly waiting for<br />

more.<br />

<strong>Annais</strong> on the <strong>Bridal</strong> Fair<br />

“Stylish Wedding” in Kielce<br />

Thanks to long lasting cooperation with Kiara<br />

<strong>Bridal</strong> Shop, gowns from <strong>Annais</strong> <strong>Bridal</strong> have<br />

been entered to <strong>Bridal</strong> Awards competition,<br />

organized during the “Stylish Wedding” Fair,<br />

which took place in early November 2011. 19<br />

styles competed for the title of the most beautiful<br />

dress. For those who might be curious of the<br />

winning style, we present the award-winning<br />

gown Canute designed by Magdalena Basąg.<br />

This is how Arthur Wijata, stylist, and chairman<br />

of the jury commented the decision :<br />

„We are very pleased we have a different style inspired a bit by Japanese<br />

trends. A fitted, white and minimalist dress, is something that recently is<br />

very valued in international trends. We wanted to reward the courage<br />

and a different view on a “stylish wedding”. We also took into account that<br />

the audience will evaluate the dresses more commercially and in favour of<br />

embellishments. The truth is every bride wants to feel a princess.„<br />

<strong>Annais</strong> <strong>Bridal</strong> styles - Sweety and Valentina - were in the finals of the<br />

competition.<br />

Austria<br />

Gunskirchen<br />

Hänsel & Gretel<br />

Jenbach/Tirol<br />

Brautline! Helga Windisch<br />

tel. 0650/5608390<br />

St. Florian<br />

White lady<br />

St. Florian bei Schärding<br />

Wien<br />

romy dalle<br />

Bulgaria<br />

Sofia<br />

Valentin’s <strong>Bridal</strong> House<br />

tel. +35929831952<br />

Cyprus<br />

Nikozja<br />

miliotou<br />

tel. 22318355<br />

Czech Republic<br />

Brno<br />

Paulina - svatební salon<br />

Przedstawiciel na Czechy<br />

i Słowację<br />

tel. 541 247 831<br />

Buštěhrad<br />

Buštěhradský svatební salon<br />

tel. +420 312 250 427<br />

Ostrava<br />

Perla Sposa - svatební salon<br />

tel. 775 694 624<br />

Plzeň<br />

olga lanzendorfová - salon<br />

miriam<br />

tel. +420 377 224 299,<br />

Ústí nad Labem<br />

Svatební salon noblesse Paris<br />

tel. 475210384<br />

Denmark<br />

Sabro<br />

Kennedys<br />

tel. 086 495 2009<br />

France<br />

Wittelsheim<br />

dH mariage Sarl<br />

tel. 0033 389551946<br />

Germany<br />

Aachen<br />

marie Braut- und Festmoden<br />

GmbH<br />

tel. 02411604801<br />

Asperg<br />

Christina Braut<br />

- und abendmoden<br />

tel. 07141 7962332<br />

Bayreuth<br />

YVonnE - internationale<br />

Brautmode<br />

tel.0921 57771<br />

Berlin<br />

Balayi magazasi<br />

Berlin<br />

Hochzeitshaus Berlin<br />

tel.030 / 55 95 33 25<br />

Bernau<br />

Bernauer Braut- und<br />

Festmode<br />

Braunschweig<br />

Das Brautkleid<br />

tel.0531 270 33 22<br />

Coburg<br />

mode Galanterie e.K.<br />

tel. 09561 7054720<br />

Eisenberg<br />

atelier isa libell<br />

tel.+49 (0) 36691 45479<br />

Greifswald<br />

Feeling - festliche mode<br />

tel.0 38 34 77 18 99<br />

Hamburg<br />

Brautstudio dana<br />

tel.040 3296 4774<br />

Hanau<br />

Heaven Brautsudio<br />

tel.06181 67 08 97<br />

Kamen<br />

Brautstudio Timm<br />

tel.+49 (0)2307-2611260<br />

Karlsruhe<br />

Hochzeitshaus Karlsruhe<br />

tel. +49 (0)721 94 54 04 54<br />

Kassel<br />

Bel Etage<br />

tel.0561 739 90 03<br />

Leidersbach<br />

Cosi Brautmoden<br />

tel. 06028 9778801<br />

Magdeburg<br />

SiSSi-Brautmoden<br />

tel. +49 (0)391-555 69 59<br />

Mühlheim am Main<br />

romantic Brautgalerie<br />

tel. 06108/9973983<br />

München<br />

la Kope exquisite<br />

tel. 089 22 80 19 60<br />

Neu-Ulm<br />

Brautmode aEliTa<br />

tel.0176/83023475<br />

Neumünster<br />

Jil’s Bride<br />

tel. 04321/3342348<br />

Neustadt<br />

S.Gottwald<br />

tel.04561 8422<br />

Neutraubling<br />

marry now<br />

tel.09401 52 22 78<br />

Nürrnberg<br />

Elise de luxe:<br />

Braut & abendmode<br />

tel.0163 / 83 53 221<br />

Ravensburg<br />

Ehlis Brautstudio<br />

tel.+49 0751-3591257<br />

Saalfeld<br />

Valenino Brautmoden<br />

tel.0 36 71 /52 69 69<br />

Saarbrücken<br />

PUnToSPoSa<br />

tel.+49 (0) 6897/728819<br />

Schwabach<br />

romeo&Julia<br />

tel.09122 / 87 87 83<br />

Tuttlingen<br />

Prestige-mode<br />

tel.+49 (0)7461-9101777<br />

Wiesbaden<br />

7th-heaven<br />

tel. 0611 3082161<br />

Wuppertal<br />

Brautstudio Elena<br />

tel. 0202 8974819,<br />

Hungary<br />

Tatabánya - Hamant Kft.<br />

Wyłączny przedstawiciel<br />

na Węgry<br />

tel. + 36 30 461 3420<br />

Ireland<br />

Cootehill<br />

The <strong>Bridal</strong> loft<br />

tel. 049 555 2357<br />

Dublin<br />

Belleza <strong>Bridal</strong><br />

tel. +353 1 4789336<br />

Letterkenny, Co donegal<br />

Elite Brides tel. 074 91 77719<br />

Trim<br />

abellé <strong>Bridal</strong> Boutique<br />

tel. 0469483644<br />

Lithuania<br />

Kaunas<br />

Salonas laura<br />

tel. 8-37-709902<br />

Vilnius<br />

Salonas „Liuksura”<br />

Latvia<br />

Riga<br />

Salon Soufflee<br />

tel. +371 67271137<br />

Malta<br />

Gzira<br />

alamango <strong>Bridal</strong> ltd<br />

tel. 00356 21314331<br />

Netherlands<br />

Amsterdam<br />

linaVEnorE<br />

tel. 020 7587027<br />

Utrecht<br />

amina’s Beauty Bruidssalon<br />

tel. 030 - 276 6269<br />

Northern<br />

Ireland<br />

Belfast<br />

White Butterfly <strong>Bridal</strong><br />

tel. 02890 790126<br />

Lurgan<br />

Perfect day<br />

tel. 02838321607<br />

Magherafelt<br />

Verona <strong>Bridal</strong> Boutique<br />

tel. 028 7963 3232<br />

Newry<br />

my day <strong>Bridal</strong>wear<br />

tel. 02830833555<br />

Poland<br />

Białystok<br />

Cymbeline - Moda Ślubna<br />

tel. 85 742 8667<br />

Białystok<br />

Bellissima Exclusive<br />

tel. 857454546<br />

Bielsko-Biała - Śliwa<br />

tel. 604123899<br />

Bogatynia - Vivien<br />

tel. 604-282-730<br />

Chorzów - madame<br />

tel. 530-570-160<br />

Częstochowa<br />

dolce Vita<br />

tel. 34/ 361-56-19<br />

Elbląg - Victoria<br />

tel. 55 236-95-70<br />

Gliwice<br />

Evita-Studio mody<br />

tel. 32/ 23 01 777<br />

Gorzów Wielkopolski<br />

Bolero<br />

Grodzisk Mazowiecki<br />

donna<br />

tel. 22/ 7555773<br />

Jarocin<br />

Studio Ceremonia<br />

tel. 781238277<br />

Jelenia Góra - Gebi<br />

tel. 75/ 76-758-08<br />

Katowice<br />

Evita - Studio mody<br />

tel. 32/ 25-80-777<br />

Katowice-Tąpkowice<br />

Ksymena<br />

tel. 32/285 38 83<br />

Kielce - Kiara<br />

tel. 41-331-14-54<br />

Konin - Galeria mody<br />

tel. 516-033-877<br />

Koszalin - Perfect Bride<br />

tel. 94 347 74 01<br />

Kościerzyna - Alicja<br />

tel. 58 686 35 91<br />

Kraków - Cymbeline<br />

tel. 12 632-57-36<br />

Legionowo -<br />

Atelier Piękna<br />

tel. 664 775 688<br />

Lębork - Anna Proć<br />

tel. 605 255 969<br />

Lublin - demi<br />

tel. 81/ 532 93 93<br />

Łomża - la Paris<br />

tel. 668 689 555<br />

Łódź - Venus<br />

tel. 42 6840641<br />

Malbork - Alicja<br />

tel. 552726726<br />

Mielec - Gracja<br />

tel. 502 317 392<br />

Mińsk Mazowiecki<br />

Barbaritta<br />

tel. 25/ 758-59-65<br />

Nowy Sącz - Eurostyl<br />

tel. 184423761<br />

Nowy Sącz - Galeria Ślubna<br />

tel. 603 49 99 93<br />

Olsztyn - magdalena<br />

tel. 89 535 11 00<br />

Opole - Suzanne B.<br />

tel. 77/ 456-55-96<br />

Ostrołęka - Sindrella<br />

tel. 693 362 024<br />

Piaseczno - mona liza<br />

tel. 50 410 08 06<br />

Piasek k. Pszczyny<br />

White diva<br />

tel. 693 839 374<br />

Piła - Galeria Ślubna Bellissima<br />

tel. 501 450 418<br />

Płock - Sekret<br />

tel. 24 264-49-99<br />

Płońsk - Unique<br />

Poznań - nicole<br />

tel. 61/ 661-16-45<br />

Poznań - White Galery<br />

ul. Głogowska 16<br />

Pruszcz Gdański - Beatis<br />

tel. 58 304 97 18<br />

Przemyśl - Gaja<br />

tel. 511-255-111<br />

Rzeszów - Impresja<br />

tel. 17/ 852 15 17<br />

Siedlce - anna<br />

tel. 25 644 38 20<br />

Starogard Gdański -Alicja<br />

tel. 58/ 562-68-44<br />

Starogard Gdański - Bianka<br />

tel. 503 705 801<br />

Suwałki - Wenus<br />

tel. +48 513 176 271<br />

Szczecin - Vivien<br />

tel. 91 48 48 302<br />

Świdnica - Flavie<br />

tel. 74 856 99 32<br />

Tarnów - Eurostyl<br />

tel. 14/ 621-38-64<br />

Tczew - Alicja<br />

tel. 58/ 532-18-62<br />

Toruń - angela<br />

tel. 663-690-709<br />

Tychy - Evita<br />

tel. 32/ 736-95-95<br />

Warszawa - agora<br />

tel. 22 879 99 81<br />

Wejherowo - Joanna<br />

Wrocław<br />

Salon Firmowy annais<br />

tel. 71 322-10-51<br />

Wrocław - Bellissima<br />

tel. 71/ 355-70-01<br />

Zduńska Wola<br />

Galeria Mody Ślubnej<br />

tel. 43 825 32 01<br />

Zielona Góra - Aśka<br />

tel. 68 325 61 60<br />

Złotów - E-Styl<br />

tel. 782 927 467<br />

Romania<br />

Bucharest - Urban Brides<br />

tel. 0040 723 247 246<br />

Marghita<br />

Crystal Bride<br />

tel.0040 751976581<br />

Slovakia<br />

Bratislava - Monika<br />

tel. +421 902 612 491<br />

Chrabrany - marilyn<br />

tel.0918 141 181<br />

Košice - Salon Elisabeth<br />

tel.+421 55 622 00 18<br />

Púchov - Carmen<br />

tel. +421 949 535 675<br />

United<br />

Kingdom<br />

Bloxwich - Jeneve <strong>Bridal</strong><br />

tel. 01922 401 777<br />

Bristol - a Class Brides<br />

tel. 0117 919 3007<br />

Leicester - dona nicole<br />

tel. 01162553131<br />

Mappleborough Green<br />

The Gown Gallery<br />

tel. 07790 556610<br />

Tuckingmill<br />

little anne-maids<br />

tel. 01209 61 33 66<br />

annaisbridal.com magazine 2012 23<br />

Our stOre lOcatOr


annais - Wedding Quarter<br />

ul. Jesionowa 3<br />

55-011 Siechnice/Wrocław<br />

www.annaisbridal.com

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