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n <strong>New</strong> <strong>Methods</strong> <strong>of</strong> Competing in the Global Marketplace<br />

<strong>of</strong> the early technology introductions in <strong>of</strong>fices was the electro-mechanical calculator.<br />

Previous methods <strong>of</strong> performing calculation functions were time consuming<br />

and difficult, and accuracy was a problem. The evolution to electronic calculators<br />

was a further enhancement to the speed and accuracy <strong>of</strong> calculation functions.<br />

Computers, spreadsheets, and other specialized application s<strong>of</strong>tware have moved<br />

calculation functions to higher ground.<br />

The technology <strong>of</strong> digital document systems <strong>of</strong>fers desktop control over the<br />

production, management, and finishing <strong>of</strong> documents. A person can print, fax,<br />

copy, collate, staple, and distribute documents without leaving his or her desk.<br />

This technology closed the gap between electronic and paper documents and significantly<br />

improved workflow productivity. In general, managers and workers welcomed<br />

technology that aided work performance.<br />

Technology can aid employees and the service firm in ways other than as specific<br />

work aids. Technology can change the total service delivery system and help<br />

create jobs. Consider the use <strong>of</strong> plastics and refrigeration in the food business.<br />

The ability to prepackage, transport, and keep predetermined portions <strong>of</strong> food has<br />

allowed fast-food service businesses to adopt a production line approach to service<br />

delivery. The next time you opt for a Big Mac lunch, observe the process <strong>of</strong> preparing<br />

your order. It is an example <strong>of</strong> a division <strong>of</strong> labor production line system made<br />

possible by the application <strong>of</strong> technology in a service environment.<br />

Examples <strong>of</strong> technology that helps people accomplish their work are everywhere<br />

in the workplace. Some <strong>of</strong> the more common are:<br />

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Telephone headsets<br />

Word processors and spreadsheets<br />

Electronic meter readers<br />

Electronic data interchange (EDI)<br />

Bar codes<br />

Retail computerized checkouts<br />

Police car installed computers<br />

Weather reporting systems<br />

Magnetically leveled passenger movers<br />

Mobile phones with text messaging<br />

Notebook computers with wireless connections<br />

Intranet and extranet systems<br />

As a Substitute for the Employee<br />

The one overriding characteristic <strong>of</strong> higher technology and automation is the capability<br />

to produce standardized goods and services rapidly and consistently at a<br />

reduced cost. In the manufacturing sector, this prompted a drive to integrate computer-assisted<br />

machines into larger clusters to assume even greater control <strong>of</strong> the

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