Content - Beroe Online

StAte of the BundeSligA l CreAting vAlue
Fun at the games
exciting football,
modern stadiums and
modest entrance fees
draw hundreds of
thousands of fans
to the stands every
weekend.
Impressive
the Bundesliga
continues to grow.
fascinated and captivated so many people.
the number of female spectators in Bundesliga
stadiums has also grown considerably. Watching
a match is no longer a man’s domain, but has for
a long time been an event for the whole family.
today, almost a quarter of the fans in the stadiums
are women.
Surging uPWArdS Revenue development in ¤ ’000
Bundesliga
2,000,000
1,500,000
1,000,000
1,284,334
04/05
+ 7.6 %
year-on-year
1,287,285
05/06
06/07
1,456,783
1,566,931
07/08
200
the Bundesliga is also an enormous success
on tv, with around 10 million viewers
regularly watching the matches on free-toair,
subscription and internet television. the
sheer extent of this coverage is one of the
main reasons for sponsorship revenues being
higher in germany than in any other european
150
Bundesliga 2
400,000
350,000
300,000
250,000
100
200,000
235,356
04/05
+ 23.3 %
year-on-year
05/06
233,648
06/07
291,032
367,508
07/08
StAte of the BundeSligA diviSionS SuBSidiArieS BundeSligA-Stiftung liCenSed CluBS fACtS & figureS
league, a success which places the clubs on a
secure financial footing even in times of crisis.
the Bundesliga is the most profitable football
league in europe, even ahead of england‘s
premier league. What marks the Bundesliga
is the fact that the clubs and joint stock companies
are not exceptionally dependent on
individual sources of income, but can draw on
funds from three more or less equally sized,
independent pots: gate receipts, tv income
and advertising. the clubs budget carefully and
invest in both infrastructure and their teams.
this business model resulted in impressive
total revenue of over ¤ 1.9 billion for german
professional football last season, a figure which
sums up the very essence of the professional
football industry. Whether results like these
can also be achieved in the current season is
impossible to tell in view of the general state
of the economy. But it is fairly unlikely that the
survival of any of the clubs will be threatened.
Well BAlAnCed
licensed football – contribution to revenue in per cent
MeRCHandising
¤ 81,727
tRansFeRs
¤ 165,722
MatCH Revenue
¤ 407,554
80
8.57
otHeR
¤ 217,919
4.22
21.07
2007/2008
11.27
around
¤ 1.93
billion
25.16
29.71
a CoMpetenCe CentRe
the dFl has long since developed from what was
originally a league secretariat to a competence
centre for the 70league,
representing the interests
of professional football in an ever more complex
environment and responsible for the Bundesliga
product both on television and on the pitch, at a
social and a political level. its tasks can be seen
as a pyramid, the foundation of which consists
of securing the economic basis without which
professional football in germany could not exist.
this is guaranteed 60 through the development and
distribution of products increasingly designed in
house. next come the supervision of the clubs’
financial conduct (the licensing procedure), the
monitoring of their work with young talents and
assistance in improving the overall sporting quality.
at the tip of the pyramid is the social responsibility
carried 50by
the dFl for the Bundesliga.
the general public primarily associates the
dFl with its marketing activities. the league is
adveRtising
¤ 486,774
Media Revenue
¤ 574,743
A solid foundation
the league can draw
on funds from three
similarly sized pots.
14 BACK Bundesliga RepoRt 2009
Bundesliga RepoRt 2009 15