cabsat - Broadcastpro Middle East
cabsat - Broadcastpro Middle East
cabsat - Broadcastpro Middle East
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the information harvested from Twitter, and<br />
moderate, sort and publish the information to<br />
additional channels. This ensures that only<br />
authorised messages will be responded to and<br />
published on TV. The solution can further be<br />
configured to communicate with other social<br />
networks or mobile solutions, as well as publish<br />
other information to broadcast, like images and<br />
video,” adds Mouneimne.<br />
Al Aan will begin interacting with its viewers<br />
through live calls and SMS shortly, confirms Irfan.<br />
“We have already integrated the Viz Ticker on<br />
air branding system with never.no’s social media<br />
aggregator platform. This allows us to take SMS<br />
and Twitter messages to air seamlessly. The unique<br />
feature of this solution is that it allows for the real<br />
time updating of on-air messages.”<br />
While it has invested heavily in expansion<br />
and upgrades, Al Aan TV has also been careful<br />
to ensure that revenue can be generated. As a<br />
result, the channel has been touting its OB<br />
vehicles, SNG and crew services for local<br />
productions while also renting out its facility when<br />
required to third parties. “We have three Advent<br />
flyaways with 1.2m Mantis antenna and 400 Xicom<br />
TWTA amplifiers. We also have two OB trucks<br />
— one four-camera and the other, ten-camera that<br />
are suitable for news and live productions. We also<br />
provide 4.5 and 9 MHz capacities for long and short<br />
term use,” adds Irfan.<br />
The channel is one of the few medium-sized<br />
TV stations in the region that has invested at<br />
a time when most broadcasters have held on to<br />
their purse strings tightly. Although still to make<br />
substantial profit, the channel employs more than<br />
100 staff and has reinvented itself consistently.<br />
It has readapted itself to embrace new media<br />
platforms and has looked to new sources to<br />
generate revenue while also investing heavily in<br />
local programming to ensure that it can provide<br />
its clients with high-quality content. PRO<br />
A new set for a weekly programme that is<br />
broadcast on Al Aan TV and right, the newsroom.<br />
The new control room.<br />
PROTV<br />
January 2011 | www.broadcastprome.com | 17
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