e-factsheet - Ontario College of Pharmacists

36
Pharmacy Connection September·October 2001
Worth Knowing
Frequently Asked Questions
1. Do all of the materials have to be displayed in the pharmacy?
In order for this education program to be successful, all materials and messages should be
given maximum visibility. Furthermore, consistency is key in building public awareness and
appreciation of the fact that all Ontario pharmacists have the same professional standards.
The public needs to see the materials consistently displayed in all pharmacy settings.
2. What if there is not enough space to display one of these items?
Recognizing that most pharmacies have many marketing displays and materials throughout
their pharmacy areas, these program materials are few in number, easy-to-install, durable and
designed with a unique “look”. We hope you will find your patients and customers appreciating
these materials and that space will become available for all items to be displayed.
3. Can I install a larger or backlight sign of the
Point of Care symbol on my pharmacy building exterior?
Yes. We encourage pharmacies to install a more permanent sign of the Point of Care symbol
on the outside of their store or mall entrance — either flat or at right angles to the building
— for easy public viewing from various street angles. Please call the College’s
Communications Department for the specifications and artwork.
4. Is the Point of Care symbol trademarked?
Yes. The symbol is currently being registered as an official mark of the Ontario College of
Pharmacists and as the key identifier of the College’s public education program. The
College’s trademark rights prohibit the creation of facsimiles of any logo intended to mimic
this symbol.
5. Can the Point of Care symbol be incorporated into
other pharmacy materials?
No. Because it is an official College symbol designed to only identify accredited
pharmacies and licensed pharmacists, it can only be used in exterior pharmacy signage or
be worn by licensed pharmacists.
6. Can additional materials be purchased?
Yes. While we have printed quantities to initially distribute one set of materials free to each
pharmacy, additional items can be purchased at cost ($1-12 plus GST).
Please contact the College’s Communications Department
with your questions or requests at:
tel (416) 962-4861
fax (416) 703-3131
e-mail lverbeek@ocpharma.com